Explore every episode of the podcast Everything Coworking

What happens when a coworking operator refuses to think small?

Gina Schreck has built far more than a coworking space. Over the years, she's transformed The Village from a 10,000-square-foot workspace into a 50,000-square-foot destination that combines coworking, wellness, events, and community under one roof.

In this conversation, Gina shares the story behind that growth, the risks that came with it, and the mindset that's helped her create one of the most unique coworking spaces in the industry.

In this episode, we cover:

• How Gina expanded from 10,000 to 50,000 square feet—and why she nearly walked away from the opportunity
• The unexpected role her daughter played in managing the expansion
• Why event space has become an important part of her business model
• How her podcast studio supports her community
• What it takes to build a space that's more than just a place to work
• How she thinks about hospitality, community, and creating an experience members want to come back to
• Why understanding your ideal member shapes every decision she makes

Whether you're thinking about expanding your space, adding new revenue streams, or strengthening your community, Gina offers an honest look at what's worked, what hasn't, and the lessons she's learned along the way.

Resources Mentioned in this Podcast:

Gina on LinkedIn

The Village Workspace website

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

What if your coworking website could become one of your biggest revenue drivers?

That's exactly what Eyal Lasker, Founder and CEO of Flexspace AI, is helping operators do.

While many operators focus almost entirely on filling offices, Eyal believes one of the biggest opportunities for growth is optimizing everything else: meeting rooms, day passes, event space, virtual mail, and other on-demand products.

In this episode, we explore why treating your website like an e-commerce platform—not just an online brochure—can dramatically increase both revenue and profitability.

We talk about:

• Why meeting rooms are one of the most underutilized assets in coworking
• How online booking removes friction and creates new revenue opportunities
• Why great photography has a direct impact on conversion rates
• The surprising booking patterns operators are missing, including how many reservations happen the same day
• How dynamic pricing can increase revenue by balancing price and booking volume
• Why repeat on-demand customers become some of the highest-value users over time
• The role AI is playing in revenue optimization and pricing decisions
• Why operators should think about their websites as e-commerce engines instead of digital brochures

One insight that really stood out: "Simplicity is hard to build, but it's what drives conversion."

The easier you make it for someone to discover, book, and pay online, the more opportunities you create to monetize the space you already have.

Resources Mentioned in this Podcast:

Eyal Lasker on LinkedIn
Flexpace AI website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Most people don't start their coworking career thinking they'll become president of the company.

Jessie Hathcock did.

When I sat down with Jessie Hathcock from The Loading Dock, I couldn't stop thinking about how rare her story is. She started as a community coordinator… and six and a half years later, she's leading the entire company.

We talked about:

• What it really looks like to grow up in the coworking industry (and why those career paths are finally becoming more common)
• How their co-warehousing model is opening doors for entrepreneurs you might not expect… including tradespeople and small businesses that need space to grow
• The messy, real behind-the-scenes of implementing EOS and building a healthy, aligned team (not as easy as it sounds)
• Why "unreasonable hospitality" isn't just a philosophy for them… it's a budget line item
• And how they're creating a level of connection that leads to 82.5% of members reporting improved wellbeing

One of my favorite parts of this conversation is how honest Jess is about the messy middle.

Rapid growth. Team tension. Launching new initiatives before you're fully ready. Learning (sometimes the hard way) how to lead at a higher level.

And still choosing to build something that puts people first.

If you've ever wondered what it actually takes to scale a coworking business without losing your culture… this episode is such a good one.

Resources Mentioned in this Podcast:

Jessie Hathcock on LinkedIn
The Loading Dock website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

You don't have a lead problem. You have a follow-up problem.

Leads are coming in. Marketing is working. But deals aren't closing at the rate they should be and the issue is almost always the system behind the leads.

In this solo episode, Jamie breaks down where coworking sales funnels tend to fall apart and how to fix them.

You'll learn:

• Why leads get stuck in your CRM and never convert
• Where follow-up typically breaks down (especially mid-funnel)
• How inconsistent systems cost you real revenue
• The four essentials for optimizing your sales process

If your "needs follow up" column is overflowing or you feel like you should be closing more deals with the leads you already have, this episode will give you a clear path forward.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What happens when a coworking operator gets completely fed up with their tech stack… and decides to build their own solution?

That's exactly what Dan Wesson and Chelle Peterson did.

Dan and Chelle are the co-founders of The Post Workspace and CoLevel, and I've known them since they went through Coworking Startup School back in 2018. It has been so fun to watch their journey from launching their space in Tucson to building a platform that's now helping operators all over the world.

They didn't set out to create software. They just wanted to run a better coworking space.

But after juggling Calendly, DocuSign, Mailchimp, ActiveCampaign, social schedulers, answering services… and still missing leads, still feeling overwhelmed, still wondering what was falling through the cracks… they hit a breaking point.

So they fixed it.

We talk about:

– What they were actually dealing with behind the scenes before building CoLevel
– The moment they realized their tech stack was holding them back
– Why speed to lead is one of the biggest missed opportunities in coworking
– How automation can increase hospitality (not replace it)
– What it looks like to compete with larger operators without a big team

If you've ever felt like your tech stack is running you instead of the other way around… this one will hit home.

Resources Mentioned in this Podcast:

Daniel Wesson on LinkedIn
Chelle Peterson on LinkedIn
CoLevel

What Every Coworking Operator Needs to Know About Lease Renewals

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What if AI didn't replace your community manager… but actually made them better at their job?

That's exactly what Courtney Schwartz is doing at FireWorks Coworking—and it's such a refreshing take on a topic that can feel overwhelming (or even a little threatening) in our industry.

Courtney is deeply passionate about people, community, and creating meaningful connections. And instead of letting AI take over, she's using it to take admin work off her plate so she can spend more time doing what actually matters inside her space.

In this episode, we cover:

• How Courtney uses AI to streamline time-consuming tasks like blog writing and content repurposing
• Why "garbage in, garbage out" is the reality of AI—and how to get better outputs
• How indie operators can use AI for local SEO and even demographic research
• The role of AI in helping you identify and reach your ideal member
• Why community managers who embrace AI will have a huge advantage
• How to use AI as an extension of your voice, not a replacement

I've had the chance to work with the FireWorks team through Coworking Startup School and Community Manager University, and Courtney is such a great example of what happens when you invest in your people and give them space to grow.

She's curious, driven, and clearly all-in on her community—and this conversation is packed with practical ideas you can actually use.

Resources Mentioned in this Podcast:

Courtney Schwartz on LinkedIn
FireWorks Coworking website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Most people don't spend 13 years quietly building one of the most comprehensive datasets in commercial real estate.

But that's exactly what Peter Kolaczynski has been doing at Yardi.

In this episode, Jamie sits down with Peter Kolaczynski, Associate Director of Yardi, to unpack what's really happening beneath the surface of the coworking and office markets.

And this one gets… data-heavy in the best way.

We get into:

• Why coworking is still only ~2.3% of total office space—and why that number could 5x
• How Yardi tracks over 80,000 office buildings and what that unlocks for the industry
• The surprising reality of physical office occupancy (hint: it's still under 60%)
• Why enterprise demand for flexible space keeps growing despite return-to-office pressure
• How AI could reshape not just coworking—but total office demand

One of the most interesting takeaways: even if office demand shrinks overall, coworking may expand. Why? Because uncertainty drives flexibility—and flexibility is exactly what coworking offers.

We also get into:

Office-to-residential conversions.
Why "downtown" may matter less than ever.
The rise of smaller, hyper-local office hubs.
And why building owners—not just operators—may drive the next wave of growth.

If you care about where the office market is actually heading (not just headlines), this is a must-listen.

Resources Mentioned in this Podcast:

Peter Kolaczynski on LinkedIn
Yardi website
U.S. Coworking Industry Report Q4 '25

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What if you built a coworking space… designed so you barely had to be there?

That's exactly what Glen Hicks did.

After 27 years in IT leadership and a life-changing heart attack at 34, Glen completely rethought how he worked. Instead of jumping into another executive role, he became what he calls a "digital independent."

But he couldn't find a workspace that actually fit the way he wanted to work.

So he built USTATION — a beautifully designed, mostly self-serve workspace in New Brunswick that runs with almost no staff (and Glen lives three hours away).

In this episode we talk about:

• How he runs a 3,500 sq ft coworking space with almost no on-site staff
• Why smaller spaces can actually create better community
• The simple tech setup that avoids the dreaded 5-minute meeting room startup
• Why he installed a private work pod in an airport

Glen is thoughtful, unconventional, and very intentional about how he spends his time (he works about 20 hours a week now).

If you're thinking about building a simpler, smarter coworking model — you'll enjoy this conversation.

Resources Mentioned in this Podcast:

Glen Hicks on LinkedIn
USTATION website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What if the secret to running a thriving coworking space isn't fancy software or a massive team… but one incredibly grounded, genuinely caring community manager?

I finally got to sit down with Nicole Antolino, Community Manager at Fireworks Coworking in Marietta, Georgia and this conversation was long overdue.

Nicole has been part of our Community Manager University program since 2022 and I've watched her grow into one of those rare unicorn operators who can truly do it all. She talked about the real balancing act of this role. When to extend flexibility and when to hold the line. How to juggle task lists with real human connection. What it's like to be a working mom running a space. And why she believes customer service experience matters more than industry background when hiring.

We also dig into:

• Why 30 percent meeting room utilization might actually be normal
• How she and her teammate divide and conquer to grow the business
• The evolution of Fireworks' ideal customer profile
• What it really takes to stay energized in this role year after year
  
  

If you're an owner wondering what makes a great community manager, or you are a community manager trying to figure out how to build longevity in this career, this one is for you.

Resources Mentioned in this Podcast:

Fireworks Coworking website
Nicole Antolino on LinkedIn

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What's worse than overspending on things that don't deliver ROI? Underinvesting in the areas that actually make or break your business. This week, Jamie flips last week's episode on its head and tackles the critical areas where coworking operators consistently underspend—and pay the price in lost revenue, lower margins, and frustrated members.

From soundproofing decisions during construction to the size of your private offices, Jamie breaks down the build-out choices that seem expensive upfront but deliver massive ROI over time. She explains why an 80-square-foot office will always outperform a 120-square-foot one when you're trying to hit $70 per square foot in revenue, and why phone booths aren't optional—they're essential to selling flex memberships.

This episode is packed with specific, actionable advice on where to invest, how to evaluate ROI, and what trade-offs to consider based on your market, lease term, and access to capital.

We talk about:

• Why soundproofing should be built into construction from day one (and what to do if you're already open)
• How small private offices (80 sq ft vs 120 sq ft) dramatically impact your revenue per square foot
• Why phone booths are essential for selling flex memberships—and how to finance them if budget is tight
• The critical importance of professional photography for meeting rooms and day offices (users buy visually online)
• Why SEO is a must-have investment alongside paid ads—and how AI search is changing the game
• How to use a CRM to track every lead and achieve "radical responsiveness" in 2026
• The three audits every operator should run quarterly: customer journey, sales funnel, and competitive market
• Why investing in your team's training and your own professional development always delivers ROI
  
  

If you're trying to figure out where to allocate budget, what's worth the investment, and how to avoid the costly mistake of underspending in critical areas—this episode is essential listening.

Resources Mentioned in this Podcast:

CoLevel (CRM platform)

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What happens when good intentions meet bad ROI? This week, Jamie tackles the spending decisions that quietly drain coworking operators' margins—and shares what to do instead.

Fresh from working with clients who are making these exact mistakes, Jamie breaks down the four most common areas where operators overspend: marketing agencies that don't understand local business, IT retainers that sit unused, social media managers in markets where Instagram doesn't drive leads, and $20,000 custom websites that look beautiful but don't convert.

This episode is direct, practical, and yes—a little bit of a rant. But if you've ever wondered whether you should hire an agency, pay for an IT retainer, or invest in a custom site, you need to hear this.

We talk about:

• Why most marketing agencies can't deliver ROI for single-location operators (and the one exception)
• How to set up your IT infrastructure once and stop paying monthly retainers
• The truth about social media for coworking spaces—and when it actually works
• What makes a website convert versus just look pretty
• Why studying marketing as a business owner will save you tens of thousands of dollars

If you're a new operator trying to figure out where to invest—or an experienced one wondering why your margins feel tight—this episode will help you make smarter decisions with your budget.

Resources Mentioned in this Podcast:

SpaceFully

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

This week, Jamie Russo tackles a slightly uncomfortable question—especially for someone who runs a program called Community Manager University. But if you're struggling to find quality candidates when you post that job title, this episode might change how you think about recruiting.

Here's the problem: the community manager title anchors candidates on member interaction and engagement. But the actual job? It's pipeline management, CRM updates, billing follow-up, vendor coordination, office turnovers, social media, sales tours, and—oh yeah—also community building.

When you hire someone expecting to spend their day chatting with members and they end up spending three hours in HubSpot, you've got a mismatch. And that mismatch starts with the title.

We talk about:

• Why "Location Manager" might attract better candidates (and who's testing it successfully)
• How to prioritize the five hats: operations, community building, sales & marketing, finance, and leadership
• The front-of-house vs back-of-house split when you have two people on site
• Why the biggest gap is CRM use—and how the title sets the wrong expectations
• How to design a daily schedule based on what actually matters most in your business right now
• When community manager IS the right title (and when it's not)
• The downloadable template to help you prioritize hats and write a job description that matches reality

This conversation is for operators who are tired of hiring people who don't fit the role—or who lose great team members because the job wasn't what they expected.

If you're about to post a job or wondering why your last hire didn't work out, this episode will help you rethink your approach.

Resources Mentioned in this Podcast:

Profit Accelerator Program

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What would it look like if virtual mail made up 30% of your revenue instead of two or three percent?

That's the gap this episode of Everything Coworking is built around. The most profitable coworking operators aren't treating mail as a line item nobody revisits. They've built it into a real, growing piece of the business, and the difference in outcome is enormous.

I paint a picture of what that looks like, then get into what separates the operators who get there from the ones who stay stuck at two or three percent.

We cover:

• Why virtual mail deserves its own real target, not a vague sense that it should grow
• Why pricing every mail buyer the same flat rate leaves real money on the table, and what a good, better, best tier structure looks like instead
• How your Google Business Profile and website can quietly become part of the product itself, not just a place to get found
• Why "it's too much work" is a routine problem, not a volume problem, and the real number behind processing mail for 100 members

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

IWG (the parent company of Regus) just cold called you about turning your office building into a coworking space—and you have no idea how to evaluate their offer.

This week, Jamie Russo breaks down exactly what landlords and building owners need to know before signing a management agreement with IWG, Regus, or any other operator offering a partnership model.

Spoiler: they're not calling because your building is special. They're calling because you own a building. And that distinction matters—a lot.

Jamie walks through the IWG partnership model, why they're pursuing landlords so aggressively right now, and the 13 critical questions you need to ask before even considering their offer. Because while IWG is incredibly good at sales, marketing, and designing efficient spaces, their incentives are not the same as yours.

We talk about:

• Why IWG wants dots on the map—and what that means for your building
• How management fees work (and why they get paid even if you don't make profit)
• Why smaller spaces (under 15,000 sq ft) rarely work under a management agreement
• What happens if the space loses money—and who covers operating expenses
• The termination clause question you absolutely must ask
• How to evaluate demand assumptions, pricing, and occupancy ramp in their proforma
• Why you need to validate their numbers with a third party (and how to do that)
• When an IWG partnership might actually make sense
• What other options exist beyond IWG—and why you should explore them

This episode is essential listening if you're a building owner considering flex, an operator who's been approached about a partnership, or anyone trying to understand how management agreements actually work in the coworking industry.


Resources Mentioned in this Podcast:

Revenue Playbook Membership
Profit Accelerator Program

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What happens when a small business coach realizes her clients need more than advice—they need a place to actually work? She converts the loft she's been living in with her family into a coworking space.

This week, Jamie Russo sits down with Sue Reardon, co-founder and community connector at Suite Spotte in Forest Park and La Grange, Illinois, for one of the most fascinating origin stories we've heard on this podcast.

In this episode, we talk about:

• How Sue went from coaching micropreneurs to realizing coworking was the missing piece
• Why it took two years to get the Forest Park location rezoned
• Her "test and invest" mindset—constantly experimenting with flexible memberships
• Why she stopped doing evening events and started showing up with soup and wine instead
• The "Team Mashup" concept—bringing remote and in-office teams together

This conversation is proof that coworking works best when you stay curious, listen to your members, and aren't afraid to test unconventional ideas.

If you're an operator wondering how to create authentic community without forcing it, or navigating flexible memberships, this episode is for you.

Resources Mentioned in this Episode:

Sue Reardon on LinkedIn

Suite Spotte Coworking website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What happens when a coworking expert walks into a national coworking brand as a day pass user—and the experience falls flat?

This week, Jamie shares her recent day pass experience and turns it into a practical checklist for operators who want to treat every day passer like a potential long-term member (because they might be).

It's the holiday season, which means travelers are staying with family, needing to get work done, and looking for a place to escape for the day. Day passers might be transient—or they might become your next member, referral source, or meeting room regular. But if your onboarding process is clunky, your team isn't asking questions, and nobody offers a tour, you're leaving money (and relationships) on the table.

Jamie walks through exactly what went wrong in her experience and what should have happened instead—from the moment she walked in the door to the moment she left without anyone noticing.

We talk about:

• Why signage, parking info, and wifi instructions should be crystal clear on your website
• The Shop app effect: why consumers expect frictionless checkout (and how Flexspace.ai makes this possible)
• Why your day pass booking process should never require 20 minutes and multiple steps
• The power of a simple tour—even if someone's rushing to a call
• How to read the room and offer help without being pushy
• Why introducing day passers to members creates instant belonging
• The one question your team should always ask: "Has this person been here before?"
• How to use your CRM to track referral potential and pain points
• Why seasonal offers and meeting room packages are perfect day pass conversion tools
• The Enneagram lens: why some people want to be seen and others want to be left alone
• Designing your space so people have to pass the front desk (and why that matters)

If you've been treating day passes as transient revenue instead of relationship opportunities, this episode will shift how you think about every single person who walks through your door.

Resources Mentioned in this Podcast:

The Revenue Playbook (Operator Membership)

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What happens when a flex workspace veteran with decades of global experience decides the future isn't about branded coworking takeovers—but about making flex invisible so the building itself can thrive?

In this episode, Andrea Pirrotti, Head of Real Estate at infinitSpace, shares her unconventional approach to helping landlords activate underutilized space without heavy CapEx, long lease-up timelines, or the friction that comes with traditional flex operators.

Andrea's background is extensive—she ran global marketing for IWG across 65 countries, led operations at Office Evolution, and now she's bringing a Dutch operator's profitable, partnership-first model to the Americas.

We cover:

• Why spec suites look like a solution but often lose money for landlords
• How infinitSpace's semi-white-label model (Beyond) blends into a building's existing design and brand
• The fatal mistakes operators make that Andrea's team capitalizes on when taking over failed spaces
• Why "high optics, low friction" (like a barista at the entrance) creates outsized value without blowing budgets
• The magic 10% rule: why every building should dedicate at least 10% of inventory to flex
• Why banks still don't know how to value flex revenue—and what needs to change

If you're a landlord wondering whether flex makes sense for your building, or an operator curious about partnership models that actually work, this conversation is essential listening.


Resources Mentioned in this Episode:

Andrea Pirrotti on LinkedIn

infinitSpace website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What happens when a lifelong hairstylist-turned-life-coach steps away from the salon and builds one of the most flexible, hyper-local coworking models I've ever seen?

You get The Foundry Workspaces, created and operated by Vena Boddy, who brings an action-oriented, community-centered approach to coworking that works beautifully in her Michigan suburb.

In this episode, Vena shares her unexpected journey into coworking, how her husband's early entrepreneurial experiences inspired their model, and why she leaned fully into fractional private offices instead of the typical dedicated office or open coworking setup. If you've ever wondered whether part-time private offices can actually work, Vena is proof that they can—not only functionally, but profitably.

We talk about:

• How her background as a hairstylist and certified life coach shaped her philosophy as an operator
• How she runs a mostly unstaffed space while still delivering a boutique, high-touch experience
• Why her day passes and conference room rentals have become an unexpectedly strong revenue driver
• The power of being embedded in the local community—especially in smaller markets
• Why her 24 five-star Google reviews in year one are no accident
• The Foundry Workspaces' next chapter: a new workshop space coming in 2026

Vena's story is such a refreshing reminder that coworking doesn't have to look one certain way. You can take the space you already have, design around the needs of the people in your community, and create something that is profitable, personal, and sustainable.

Resources Mentioned in this Episode:

Vena Boddy on LI

The Foundry Workspaces' website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What happens when a lifelong marketer and multi-business entrepreneur realizes she's tired of working alone — and decides to build the space she wishes existed?

In this episode, Jodie Gallant, CEO of WORK Lakes Region, shares the remarkable story behind launching the first coworking space of its kind in New Hampshire's Lakes Region — and why the idea lived in her for nearly a decade before becoming real.

Jodie's journey is full of surprising turns, smart marketing insights, and honest lessons about opening a coworking space in a smaller market.

We cover:

• How growing up inside a family-run corporate environment shaped her entrepreneurial instincts

• The marketing tactics that actually work in small markets (including radio and direct mail)

• How chambers, connectors, and partnerships accelerated her visibility

• What she learned about the fears people bring into coworking spaces (including what to wear)

• Why 60 percent of her revenue comes from day passes and meeting rooms — and how she nurtures those users

If you want to understand what it really takes to open a coworking space outside a major metro — and do it with heart, clarity, and creativity — this episode is a must-listen.

Resources Mentioned in this Episode:

Q1 2026 Planning Workshop

Jodie Gallant on LI

Work Lakes Region

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

In this episode, Jamie shares the key themes she's taking into her 2026 planning — and why now is the moment to shift from working in your business to working on it. She also walks through what to expect in this year's Q1 planning workshop and pop-up community.

In this episode you'll learn:

• Why "radical responsiveness" is becoming a major differentiator
• How to plan for outcomes instead of tactics
• What owners should keep close instead of delegating
• Why carving out R&D time (especially around AI) matters
• How to think realistically about projects, KPIs, and capacity

Join the Q1 2026 Planning Workshop: everythingcoworking.com/quarterly

Resources Mentioned in this Episode:

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What do antiques and coworking have in common?

For Carol DiGiovanni, more than you'd think.

Carol never set out to run a coworking space. With a degree in material culture and a long career as an accredited antiques appraiser, she loved researching the stories behind old treasures—not managing HVAC contractors or setting up a member portal. But when the pandemic hit, Carol and her husband—owners of a full city block of office space in downtown Chico, California—knew they'd need to pivot.

In this episode, Carol shares her journey from antique expert to community builder, and how she's doubled the size of onFlume Coworking while keeping it intentionally local, friendly, and low-fuss. 

We talk about:

• Why her quiet, dog-friendly coworking model works perfectly in her market

• How she expanded from 5,000 to 10,000 square feet (and filled it fast)

• Why pre-marketing matters—and what she'd do differently next time

• How owning the building changes her approach to pricing and expansion

• What she learned about patience, marketing, and negotiating from the operator's seat

If you've ever wondered what it looks like when a building owner takes coworking into their own hands—and falls in love with it—this episode is a must-listen.

Resources Mentioned in this Episode:

onFlume Coworking's website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

In this episode, Jamie dives deep into how to choose the right business coach for where you are in your coworking journey — whether you're just dreaming about opening your first space or you're years in and ready to grow profitably. She shares personal stories from her own coaching experiences, from mindset breakthroughs to painful early mistakes that could've been avoided with coworking-specific guidance.

What You'll Learn in This Episode

• Why the type of coach you choose depends on your stage of business

• The difference between general business coaching and industry-specific coaching

• How a coach can accelerate decision-making, confidence, and ROI

• When one-on-one coaching makes sense — and when a group program is a better investment

• How Jamie's early coaching experiences shaped her approach to helping coworking operators today

Jamie also introduces two new coaching programs — the Revenue Playbook and the Profit Accelerator — designed specifically for coworking operators who want hands-on support, accountability, and a proven roadmap to grow and optimize their spaces.

Resources Mentioned in this Episode:

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Most coworking operators didn't open their doors because they love spreadsheets — but the truth is, what gets focus gets results.

In this episode, Jamie Russo breaks down the essential rhythm every coworking business needs for reviewing its numbers. You'll learn what to track weekly, monthly, and quarterly so you can make better decisions, spot opportunities early, and grow profit with intention.

No spreadsheets, no overwhelm — just a practical framework that helps you stay connected to your business and confident in your next move.

• Why your numbers aren't something to fear — they're your clearest path to clarity and control.

• The simple weekly metrics that keep you connected to your pipeline and cash flow.

• The monthly insights that reveal trends and show where your biggest opportunities lie.

• The quarterly reviews that help you see the big picture and plan with confidence.

• How to build a tracking habit that empowers your team and keeps you focused on results.

If you're ready to make smarter, data-informed decisions about your coworking business, join Jamie for The Coworking Scorecard: Measure What Matters, a free live event happening on October 23 at 1 PM ET.

You'll learn how your space stacks up against industry benchmarks and where to focus next for sustainable growth.

👉 Save your seat at everythingcoworking.com/scorecard

Resources Mentioned in this Episode:

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What if one of the easiest ways to increase your coworking revenue… is already sitting empty in your space?

Many coworking operators have offices that are difficult to fill. Maybe they're a little too large, an interior office, or they've been sitting vacant for months. The default solution is often to list them as day offices and hope for a few bookings.

But there's a much more predictable way to generate revenue from those spaces.

In this episode, we break down why part-time private offices are one of the most underutilized products in coworking today, and how operators are turning a single office into recurring revenue instead of relying on one-off day office bookings.

In this episode, you'll learn:

• Why day offices leave revenue on the table
• How part-time private offices create predictable recurring revenue
• Who this product is designed for (and why demand is growing)
• How operators are earning significantly more from the same office
• The marketing, pricing, and operational considerations for launching this offer
• Why this can be the perfect upgrade path for coworking members who need more privacy but aren't ready for a full-time office

If you have vacant offices—or members who are constantly living in your phone booths—this episode is full of practical ideas you can implement.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Most coworking operators make decisions based on instinct — pricing, marketing spend, staffing, space allocation — all guided by gut feel. But when you dig into the data, it often tells a completely different story.

In this episode, Jamie shares examples of how metrics can reveal blind spots that gut feel misses — like when vacant offices aren't the real problem, or when ad spend is working but lead follow-up isn't. You'll learn why the right data brings confidence and clarity to your decision-making and helps you prioritize what will actually move the needle.

If you're ready to make smarter, data-informed decisions about your coworking business, join Jamie for The Coworking Scorecard: Measure What Matters, a free live event happening on October 23 at 1 PM ET.

You'll learn how your space stacks up against industry benchmarks and where to focus next for sustainable growth.

👉 Save your seat at everythingcoworking.com/scorecard

Resources Mentioned in this Episode:

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Ever wondered how to build a successful coworking business in smaller markets that the big players ignore? Jeff Goronkin cracked the code by targeting overlooked cities and mastering the art of community-first growth.

Key Topics Covered:

• How Jeff leveraged a "sandbox period" to learn coworking before committing to major investments
• Why targeting smaller markets (populations 50-70k) can be more profitable than competing in saturated metros
• The power of revenue-share lease agreements and how to negotiate them with landlords
• Building relationships with economic development offices to secure grants and support
• Why PR and community engagement are secret weapons for coworking success
• Smart hiring strategies for community managers who can truly own their role
• The importance of downtown revitalization as a core business strategy
• Lessons learned from expanding to three locations across NY, PA, and MA
  

Resources Mentioned in this Episode:

Jeffrey's LinkedIn profile

Urban Co-Works website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Switchyards has become one of the most talked-about concepts in the coworking world, a self-described "neighborhood work club" that blends the feel of a coffee shop, library, and boutique hotel lobby. The model looks simple, affordable, and wildly attractive. But is it really as easy and profitable as it seems?

In this episode, I sit down with Kane Willmott, CEO of IQ Offices, to reverse-engineer the Switchyards model. We walk through their pricing, staffing, buildout approach, and growth strategy to uncover what works, what's risky, and whether this is a concept you should try at home.

We cover:

• What makes Switchyards different from traditional coworking spaces.

• Their $100/month membership model, no offices, and minimal staffing.

• Why the aesthetics and "cool factor" are central to their brand success.

• The financial realities of launching and sustaining this model at scale.

• Risks operators should consider before trying to replicate Switchyards.

If you've been intrigued by Switchyards' rapid growth and cult-like following, this episode gives you the numbers, context, and reality check you need before testing the model yourself.

Resources Mentioned in this Episode:

Switchyards

Swithyards on LinkedIn

Kane's LinkedIn profile

iQ Offices website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Coworking operators often assume that flex desks and memberships will drive the business model, but what if that's not actually true?

In this episode, I share insights from boutique gyms and play cafes that reveal how different business models generate sustainable revenue. These parallels highlight why private offices, events, and other add-ons are often the true engines of coworking profitability.

What we cover:

• Why flex desks are often overestimated in pro formas, and why they rarely drive long-term revenue.

• The boutique fitness analogy: why high-value services (like private offices) outperform low-cost memberships.

• What play cafes teach us about add-ons and event revenue as reliable income streams.

• The challenge of churn in coworking memberships and how to offset it with longer-term commitments.

• Why operators need to look under the hood of successful models instead of assuming what's working from the outside.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Balancing career and parenthood isn't easy, and for many parents, traditional childcare options just don't fit. Megan Donovan, founder of Shift Work and Play, set out to change that. After leaving a career in policy and advocacy, Megan built a coworking model that offers parents dedicated work time while their kids enjoy structured play sessions, filling a gap most childcare and coworking models miss.

In this episode, Megan shares her journey, the challenges of running a coworking + childcare business, and why her members say the model has been life-changing.

We cover:

• Megan's unconventional career path and the "lightbulb moment" that led to Shift Work and Play.

• How the childcare model works, and how she balances staffing with flexibility for parents.

• Why part-time, flexible childcare is such a missing piece in most communities.

• The types of members attracted to this model, and how it impacts their mental health and productivity.

• What she's learned about programming, community building, and diversifying revenue streams.

Megan's story is a great reminder that coworking is at its best when it solves a very real problem for its community.

Resources Mentioned in this Episode:

Megan's LinkedIn profile

SHIFT Work + Play website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What happens when a dietitian starts a private practice, sees a gap in support for clinicians, and decides to fix it herself? You get The Practice Collective - a coworking model built specifically for practitioners in nutrition, wellness, and mental health.

In this episode, Samantha Barash shares how she went from running her own nutrition practice to creating a thriving coworking community for private practice professionals. Her story shows how powerful niche coworking can be, and how keeping things simple and community-focused leads to strong growth.

We cover:

• How Samantha's nutrition practice inspired her to launch a coworking space designed for private practice professionals.

• Why focusing on authentic connections and referrals beats traditional marketing.

• How she reached 45 members in just 800 square feet with a mix of in-person and virtual memberships.

• The unexpected role of virtual offices in her business model.

• Key lessons from completing the Goldman Sachs 10,000 Small Businesses program and how it shaped her growth plan.

Resources Mentioned in this Episode:

Samantha's LinkedIn profile

The Practice Collective website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

One of the toughest parts of running a coworking space is managing people. What do you do when your community manager—or any team member—isn't living up to expectations? Do you settle, or is it time to make a transition?

In this episode of the Everything Coworking Podcast, Jamie Russo walks through the signs that your team member may not be a fit, what to check before you make a change, and how to confidently prepare for a transition without losing your sanity—or your members' trust.

What You'll Learn in This Episode:

• The common symptoms of underperformance (SOPs ignored, leads lost, disorganization, poor service).

• How to evaluate whether the problem is training and leadership—or true misalignment.

• Why "settling" for a mediocre fit costs more than you think.

• Options for outsourcing parts of the role if only 20% isn't working.

• How to make SOP documentation a requirement to protect your business.

• Why the community manager role is often a two-year position—and how to plan for turnover.

• Steps to take when preparing for a transition, including consulting with an employment attorney.

Resources Mentioned in this Episode:

Transitioning to a new team member doesn't have to be overwhelming. Community Manager University is your easy button for onboarding and developing new CMs. The program:

• Trains on industry standards and role expectations.

• Connects your CM to a global network of peers.

• Provides expert coaching and real-world support.

Learn more at everythingcoworking.com/communitymanager.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

If you're launching a coworking space and feel like you're doing everything out of order, welcome to the club. In this episode, I share the "chicken or egg" paradox of starting a space. That messy, exhilarating, and sometimes disorienting phase where you're working on your vision, talking to brokers, crunching numbers, and trying to figure out what comes first.

Whether you're just getting started or expanding, you'll hear why feeling uncertain is actually a sign you're on the right track, and what you do need in place before committing to a lease.

What we cover:

• Why the early stages of launching a coworking space will always feel messy, and why that's normal.

• The essential pieces to have in place before you start looking for space.

• How to work with brokers who understand the coworking model.

• Balancing your vision, budget, and capital with your ideal product mix.

• The role of due diligence, test fits, and realistic build-out estimates in avoiding costly mistakes.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Your sales funnel can only work if you know where your leads are coming from — and how to make the most of each source.

But for many operators, coworking marketplaces, lead gen partners, and even Google Business Profiles feel like a confusing alphabet soup of options. In this episode, I break down the four core lead source categories, demystify the biggest marketplace players, and help you prioritize what's worth your time (and what isn't).

We cover:

• The four main types of coworking lead sources: organic traffic, member referrals, brokers, and marketplaces

• What platforms like Deskpass, LiquidSpace, Gable, and Peerspace actually do — and who they're best for

• Why your Google Business Profile may be your most valuable (and underutilized) lead source

• The truth about Flexspace.ai, how it works, and how it's not a lead gen platform

• How to track your lead sources effectively and decide which platforms deserve your attention

If you've ever wondered whether marketplaces are worth it or how to build a lead strategy that actually converts — this episode is your roadmap.

Resources Mentioned in this Episode:

Syncaroo

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

You've nailed your location. Your marketing's dialed in. But if your leads aren't turning into members… there's a good chance your speed to lead is the culprit.

In this episode, Jamie breaks down why fast lead response is more than a "nice to have"; it's one of the biggest drivers of sales success (or failure) in your coworking business. And it's one of the easiest things to improve without adding headcount.

We cover:

• Why slow response time might be quietly killing your conversion rate — even if you're getting leads.

• How to optimize lead response without hiring a full-time salesperson.

• Practical tools (like AI chatbots and SMS automation) to bridge the gap.

• Why phone and text should beat email every time when responding to inquiries.

• How to help your team prioritize lead response, even if they wear all the hats.

If you've ever wondered why your sales funnel feels leaky, this episode will help you plug the holes — and close more deals.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Most coworking operators think they have a sales problem.

What they actually have is a revenue mix problem.

If almost all of your revenue comes from private offices and coworking memberships, you're making it much harder to build a highly profitable business.

The most profitable operators I work with don't stop at workspace revenue. They build multiple revenue streams that continue to grow alongside their memberships.

In this episode, I break down:

• Why the most profitable coworking spaces generate 30–40% of their revenue from non-workspace products
• The revenue opportunities many operators are overlooking, including meeting rooms, virtual mail, and event space
• A side-by-side comparison showing how two nearly identical coworking spaces can end up with dramatically different profit margins
• Why optimizing your offices is only part of the equation if you want a high-margin business
• The biggest mistakes operators make when selling ancillary products online
• Practical ways to improve your e-commerce experience, SEO, Google Business Profile, and marketing so these revenue streams actually grow

The biggest takeaway? You don't need more square footage to increase profitability.

You need to maximize the revenue potential of the space you already have.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

In this episode, I talk with Leslie Bailey, founder and CEO of Indy Maven and the powerhouse behind Maven Space, a coworking space that was as bold and layered as Leslie herself.

Leslie never set out to run a coworking space. What began as a media company and newsletter for women in Indianapolis quickly snowballed into a full-on community, and eventually a physical space with coworking, a cafe, a gym, an event venue, and yes, cauliflower soup that apparently had a fan club.

We talk about:

• How Leslie went from lifestyle editor to community builder and coworking operator, almost by accident.

• The business model behind Maven Space: combining coworking, hospitality, events, and sponsorships into one seamless experience.

• What worked (and didn't) in her 15,000 sq ft downtown space, and what she planned to change in her next location.

• How she used sponsorships and her media background to unlock non-traditional coworking revenue streams.

• Why her digital membership community is still going strong, and what the future looks like post-coworking.

Whether you're dreaming about layering more revenue streams into your coworking business or wondering how to build community with or without a physical space, this one's packed with takeaways you can use.

Resources Mentioned in this Episode:

Leslie's LinkedIn profile

Indy Maven website

Leslie Bailey's personal website

Leslie's 10 Lessons Learned article

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Ever wonder what it's like to build a coworking space outside the U.S. from scratch, in another language, with a whole new playbook?

Joel Ballew is the Chief People Officer at Coventus Space in Barranquilla, Colombia, and he's not your average operator. He moved his family from Georgia to Colombia, sold his dream business, learned Spanish from the ground up, and launched what is now the largest privately held coworking space in a city of nearly 2 million people.

In this episode, Joel shares the highs, the lows, and the "wait, you did what?" moments of creating a thriving, purpose-driven business in an emerging market.

We talk about:

• The cultural and operational curveballs of launching a coworking space in Colombia—including why recurring payments aren't really a thing.

• How Joel built lead volume through WhatsApp, Instagram, and literal flyers on car windshields (and why it's working).

• What it takes to educate a market on coworking while creating a strong local brand.

• How his space combines private offices, day passes, event rentals, and even a coffee shop run by a third party.

• Why doing good while doing well isn't just a tagline—it's a business model that fuels impact and sustainability.

Whether you're a seasoned operator or dreaming of launching in a new market, this conversation is a masterclass in adapting, listening to your audience, and building community on your own terms.

Resources Mentioned in this Episode:

Joel's LinkedIn profile

Coventus Space website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

How Kim Lee Turned Virtual Mail into a High-Value Revenue Stream

Kim Lee has been in the coworking game since 2017—and she's one of those operators who's truly in it. From understanding her numbers to tweaking her team structure to building out a profitable mail program, Kim brings equal parts heart and hustle to the table.

In this episode, Kim walks us through her journey with virtual mail—from opening with it in place, to running the numbers year after year to make sure it still makes sense (spoiler: it does). She now has over 200 virtual mail clients, including some premium customers that contribute thousands per month.

Kim is also one of our coaches in the Mailbox Moneymaker Challenge, and she shares why even seasoned operators can find big wins by putting focus on their mail program.

What we cover:

• Why Kim almost didn't add a second mail platform—and how it paid off

• The tweaks that helped her team cut mail processing time in half

• The customer who brought in 40+ pieces of mail a day—and how they handled it

• How to keep your team from burning out on details (hint: structure matters)

• Why virtual mail is one of the most scalable revenue streams for coworking spaces

• Her secret to tracking ROI and knowing when to pivot on event space vs. office conversions

• What changed when she added IPostal—and why that was the right move

Thinking about launching or optimizing your virtual mail program? Kim's story is the perfect combo of honest insight, operator-tested tips, and encouragement to just get started.

And if you're ready to finally put this on your "done" list, join us for the Mailbox Moneymaker Challenge. Registration closes Friday, June 13th.

👉 www.mailboxchallenge.co

Resources Mentioned in this Episode:

MoneyMaker Mailbox Challenge

Kim's LinkedIn profile

Forge website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Christine Tosi didn't just open a coworking space—she invented one out of necessity. What started as a creative way to use extra space in a building she and her husband David bought for their first business has grown into a full-on coworking success story in Tucson, Arizona. Now, they're gearing up to open a second location—this time under a management agreement—with a pipeline full of mail clients, a waitlist for dedicated desks, and a family-run team that includes their college-aged daughter (and some pretty savvy Canva support from their son).

In this episode, Christine shares how she turned her virtual mailbox business into a revenue stream that's bringing in up to $195/month per customer—with no paid marketing. Plus, how a landlord partnership that was almost too good to be true opened the door (literally) to their second location.

What we cover:

• Why Christine and David traded snow shovels in Wisconsin for solar glare in Tucson

• How a side business turned into a full-time coworking brand

• The landing page tweaks that took their virtual mail business from 0 to 50+ customers

• How they got 10 members at $195/month… and hardly ever see them 👀

• The "mail-only" customer bundle that actually works (and the perks they threw in)

• A referral partner that sent them 50 clients—yes, 5-0

• Their new management agreement deal: what the landlord's handling, and how Christine negotiated it

• Why their team structure (and travel goals!) made hiring early a smart move

• How a family of introverts built Tucson's friendliest coworking community

Plus: 9 HVAC units, Duolingo-induced competitiveness, and how Christine wins massage swaps through creative bartering. You're going to love this one.

🚨 Heads-up: Mailbox Moneymaker Challenge registration closes Friday, June 13th. If Christine's story got your wheels turning, this is your nudge to get in there before doors close.

🎧 Tune in now and get inspired to grow your own virtual mail revenue—and maybe snag a massage along the way.

Resources Mentioned in this Episode:

Register for the Mailbox Moneymaker Challenge

Christine's LinkedIn profile

Spoke Coworking website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Summer is here—and while the kids are out of school, your pipeline might be slowing down too. But don't worry, I've got three ideas to help you bring in extra revenue during the slower months, and even build momentum heading into fall.

Whether you've got open offices sitting empty, a virtual mail program that's been collecting dust, or phone booths that aren't pulling their weight, I walk you through how to turn these underused assets into revenue-generating machines. I also share some creative packaging and pricing ideas and how to test new concepts without getting stuck in analysis paralysis.

What You'll Learn:

• Why now is the perfect time to start—or focus on—your virtual mail program

• How to turn an unused office into a styled-up part-time rental for parents and travelers

• A clever way to monetize your phone booths (yes, really)

• How to sublet your members' offices while they're out of town—win-win

• The importance of clearly communicating your phone call setup to prospective members

Resources Mentioned in this Episode:

Register for The Mailbox Moneymaker Challenge

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Craig Baute is a familiar name in the coworking world—and he's got a big update.

After 13 years of running Creative Density, he made the leap and merged his coworking brand with Thrive, another local Denver operator. In this super candid chat, Craig dishes on what led him to walk away from day-to-day operations, what the structure looks like now, and why he's finally embracing weekly meetings.

Whether you've hit the scale ceiling or you're just wondering what it looks like to not be the boss anymore, this episode is a must-listen.

What we get into:

• Life with two kids, four coworking locations, and one burnt-out founder

• Why losing a trusted team member forced Craig to rethink everything

• The call that changed it all: how a casual "Let's do lunch" turned into a merger

• The power of middle management (yes, it's a thing in coworking now)

• Thrive's operating structure and how Craig fits in post-merger

• The mental shift from "owner" to "team member" — and how that changes everything

• Why most spaces stall at 2–3 locations and how combining forces helps you scale

• 68 fake plants, a $6,500 coffee machine, and why Switchyards has everyone's attention

Thinking about selling? Merging? Scaling beyond your comfort zone? This episode might be the nudge (or reality check) you need.

Bonus: Yes, Craig and Jamie share a birthday. Yes, that makes this episode extra fun.

Resources Mentioned in this Episode:

Get on the Waitlist For The Mailbox Money Maker Challenge

Craig's LinkedIn profile

Creative Density website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

If you're still asking people to "fill out a form" to book a meeting room—this episode is for you.

I'm joined by Miro Miroslavov, CEO and co-founder of OfficeRnD, to talk about why e-commerce is no longer optional for coworking spaces, and how their new Growth Hub is making it easier than ever to meet customer expectations—and convert website visitors into paying members.

We cover how consumer expectations have shifted, why friction kills revenue, and how the most successful operators are rethinking their websites and booking flows for today's demand.

In this episode, we cover:

• Why meeting room bookings, day passes, and even small offices need to be available for instant online purchase.

• The two user personas your coworking website must serve—and how to optimize for both.

• Why booking friction is leaving money on the table, and how to reduce it.

• How OfficeRnD's Growth Hub helps operators capture and convert demand in a competitive market.

• What's changing in demand gen as users move from Google to AI-powered search—and how to stay visible.

Miro also shares how operators are already using the Growth Hub to boost bookings and better measure ROI, and what features (like dynamic pricing and deeper CRM integration) are coming next.

If your goals include better marketing performance, more bookings, and a more profitable bottom line—you don't want to miss this conversation.

Resources Mentioned in this Episode:

Miro's LinkedIn profile

OfficeRnD website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

If you're not optimizing your coworking space for quick, seamless online bookings—especially for meeting rooms and day passes—you're leaving serious money on the table.

In this solo episode, I break down the real numbers behind poor user experiences, what the latest coworking tech can actually do for your bottom line, and why every single operator needs to rethink how they serve the on-demand customer.

Whether you're in a small market or managing multiple locations, this episode will help you see your website, your phone booths, and your meeting rooms in a whole new light.

We cover:

• Why conversion rate optimization on your website is the fastest path to more revenue—and what's getting in the way

• Real math on what a 5% improvement in booking conversions can do for your bottom line

• How operators are using new tools like Elumo and Growth Hub to monetize amenities and eliminate friction

• Why the traditional "tours-first" mindset doesn't match today's on-demand buyer behavior

• Why your meeting rooms (and phone booths) should be treated like products with real dollar value—and how to make that happen with minimal effort

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Operators are seeing growing demand for meeting rooms and private call space—but squatting, no-shows, and friction-filled booking systems continue to cost time and revenue. James Shannon and Kurt Patrick from Essensys join the podcast to share how they're tackling those pain points with Elumo, a new product that simplifies access, booking, and billing in one smart, user-friendly system.

In this conversation, we cover:

• The real cost of squatting and how much revenue is lost from underutilized shared space.

• Why Essensys built Elumo and how it's solving both revenue leakage and poor user experience.

• How Elumo uses Apple and Google Wallet integration to streamline access and eliminate the friction of traditional booking systems.

• The role of dynamic pricing and data-driven utilization in maximizing revenue from shared spaces.

• How Elumo works with (not against) your existing tech stack, including OfficeRnD and other booking platforms.

If you've ever wondered how to monetize your meeting rooms without creating more headaches for your community managers, this episode is for you.

Resources Mentioned in this Episode:

Kurt's LinkedIn profile

James' LinkedIn profile

essensys website

elumo by essensys website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Roseline and Merlinn are the sister-duo behind Holistic Executive Suites in Boynton Beach, Florida. With backgrounds in healthcare and project management, they took their unique coworking model from concept to reality—serving holistic health practitioners and wellness-focused professionals.

In this episode, they share how they built a space that goes beyond office rentals, creating a supportive business environment tailored to their members' needs. We dive into their journey, the challenges of launching a niche coworking space, and the strategies that have helped them grow.

We cover:

• How they turned their personal need for space into a thriving coworking business.

• Why they chose a "wellness-first" niche and how it impacts their operations.

• The challenges of marketing a specialized coworking space—and what actually works.

• Lessons learned about community-building before and after opening.

• Why they chose not to list pricing on their website and how they guide prospects to the right membership.

If you're thinking about launching (or refining) a niche coworking space, this episode is packed with valuable insights!

Resources Mentioned in this Episode:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Roseline's LinkedIn profile

Merlinn's LinkedIn profile

Holistic Executive Suites website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

I was traveling in Europe last week and found myself doing what I always end up doing on trips like this… quietly auditing hospitality systems everywhere I go.

Not in a formal way. Just noticing what works, what breaks, and what quietly shapes the experience. And a lot of it translates directly into coworking.

This episode is a little different — it's a solo reflection from the road — but I wanted to share a few observations that came up along the way.

In this episode, I talk about:

• Why small hospitality gaps (like not actually offering a welcome drink that's sitting right there) change the entire first impression
• What "good on paper" partnerships look like vs. what actually gets experienced on the ground (gyms, tours, amenities)
• How easily premium spaces lose quality when no one is actively "seeing" the details anymore (dirty tables, unused areas, neglected touchpoints)
• The difference between teams that are executing tasks vs. teams that are anticipating guest experience
• A tour experience that felt completely transactional — and what was missing to turn it into real connection
• A hotel that got the details right in a way you only notice when you slow down enough to pay attention

The overarching theme was simple: anticipation is what separates good hospitality from forgettable execution. And in coworking spaces, it shows up in the exact same way.

If you're running a space, this is worth a quiet audit of your own systems this week.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

The biggest real estate operator in the world—the U.S. federal government—is making a bold move toward flexible work. Mark Gilbreath, CEO of LiquidSpace, joins us to break down what this means for the coworking industry, why it signals a major shift in how large organizations view their real estate portfolios, and what coworking operators should be doing right now to prepare.

In this episode, we cover:

• How the GSA's new enterprise-wide marketplace for flexible work could change the coworking industry.

• What it means when a government agency starts thinking like an enterprise occupier.

• How coworking operators can position themselves to capture demand from this shift.

• Why flexible office space is becoming a critical piece of workplace strategy for major organizations.

• Mark's insights on how the coworking industry is evolving—and what's next.

This is a huge step forward for the coworking and flex space industry. Don't miss this conversation!

Resources Mentioned in this Podcast:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Mark on LinkedIn

LiquidSpace website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Coworking spaces often promise community—but what does it really take to build one that's engaged, vibrant, and truly member-driven?

Liz Barney, Director of Marketing & Community at Cahoots in Ann Arbor, Michigan, joins us to share how her journey from remote worker to coworking leader led to a game-changing experiment: a member-led approach to building community and social events.

In this episode, we dive into:

• How Cahoots launched its "Community Committee" and empowered members to take ownership of events and initiatives.

• Why structured, member-led engagement can be more effective than traditional coworking social events.

• Lessons learned from different types of community-building experiments (what worked and what didn't!).

• The surprising ways introverts and extroverts engage in coworking spaces—and why a variety of offerings matters.

• How this approach fosters deeper connections, improves retention, and makes coworking spaces truly feel like home.

This episode is packed with practical takeaways for coworking operators who want to level up their community strategy—without putting everything on their community team.

Resources Mentioned in this Episode:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Liz's LinkedIn profile

Blog post describing the experiment: How Shared Purpose Creates Community For Remote Workers

Cahoots website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full.

• How James transitioned from real estate investing to launching coworking spaces

• The pros and cons of owning vs. leasing coworking properties

• Why private offices are the key revenue driver in his suburban market

• Marketing and lead generation strategies that actually work (including what didn't)

• The power of community in coworking—without forcing happy hours

If you're an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights!

Resources Mentioned in this Episode:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

James' LinkedIn profile

Magnolia Woods website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

If summer has ever meant fewer members, lower revenue, and way too much empty space in your coworking business, this episode is for you.

A seasonal slowdown can feel inevitable—but smart coworking operators know how to stay ahead of the dip. In this episode, we're diving into three powerful, low-lift strategies that can help you:

• Create predictable revenue (even if members pause their coworking plans).
• Leverage creative offers to attract new members who actually need space in the summer.
• Lock in cash flow now so you're not scrambling when June rolls around.

Plus, we cover:

• The most underrated coworking growth strategy that gyms have been using for years—and why it works even better in a coworking space.
• A simple tweak to your current membership model that could add thousands in revenue before summer even starts.
• How to make sure your summer marketing connects with the right people - so you're filling desks, not just throwing out random discounts.

Don't wait until your space is half-empty—tune in now and set yourself up for a strong, profitable summer!

Want a custom plan to avoid the summer slump? Book a call with a mentor at CoworkingMentorship.com and build a strategy that works for your space!

Hit play and let's make this your most profitable summer yet!

Resources Mentioned in this Episode:

**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/

Get on the waitlist for the Mailbox Moneymaker Challenge!

Join the coworking mentorship program: CoworkingMentorship.com

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube