Explore every episode of the podcast Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Professionalism is Killing Your Brand: Here's the Cure | 21 May 2024 | 00:59:40 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Funnels Don't Build Businesses: Here's What Does | 14 May 2024 | 00:59:13 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Why So Serious? 5 WILD Ways to Generate Money-Making Ideas | 12 Mar 2024 | 00:54:05 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Radical Transparency: How to Stand Out When Everyone's Lying | 30 Mar 2021 | 00:25:53 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** So much bullshit, so much lying, so much over-the-top statements, so many buzzwords that mean nothing. Here's how to fight it. *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Please, I Beg You, Don't Try to "Create a New Category" | 23 Mar 2021 | 00:30:45 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Don't do it. Here's why. *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Convince People to Buy Using Conspiracy Theory Principles | 16 Mar 2021 | 00:26:03 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Find out what conspiracy theorists and your customers have in common (and why it helps people make decisions). *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] Nail Your Product Launch in 3 Steps | 09 Mar 2021 | 01:00:20 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Are you on the verge of launching your product but unsure about your go-to-market strategy? After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot. It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Use Customer Research to Design and Sell Better Products | 02 Mar 2021 | 00:50:12 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem. And this is what I talk about with my guest Shay Howe. Not only is he the VP of Platform Strategy at Active Campaign, but he also mentors startups at TechStars about designing and selling better products. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Think Like Your Buyer & Become Good at Sales | 23 Feb 2021 | 00:54:02 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Susan Englehutt is the founder and creator of The Way Buyers Buy. She previously worked for small, medium companies and big names like Microsoft, IBM, and Dell. She’s intuitive and knows her buyers, and she understands how to bridge the gap between sales and marketing, which traditionally causes tension in companies. Susan explains more about that and goes deeper into the three stages of the buying process. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps) | 16 Feb 2021 | 00:59:38 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.” This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Build a Genuinely Caring & Committed Community | 09 Feb 2021 | 00:58:02 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Joe Glover is the kind of person who gives marketing a good name. While some may be guilty of aggressive marketing and using hacks to get as many members as possible, Joe uses an entirely different approach. He believes in leading with kindness. His tagline is Positively Lovely which might sound a bit crazy in the marketing world today, but not does he live by this, he does it with great success and has built a community of over 16,000 people in the UK and the US. I talk to Joe about his beliefs and how it all started with a small meetup.com group. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| What It Takes to Build Successful Marketing Teams (Over & Over Again) | 02 Feb 2021 | 00:53:54 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest today has over 20 years worth of experience, has worked with more than five major companies during that time, and was VP at four of them. He's currently chief marketing officer at Gong, the revenue intelligence platform. In this episode, Udi Ledergor talks about how he draws on these experiences whenever he starts with a new company and what steps he takes to make his role a success whilst building a successful team. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| ["Hot Seat" Group Coaching Replay] Learn to Stand Out in 113 Minutes | 29 Jan 2021 | 01:57:26 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** "How do you make people instantly understand what you do? How to become an authority in my field? How to create content that doesn't sound like everyone else? How to stand out as a job candidate? How to stand out from massive competition?" This is a sample of the questions I've answered during a free + live "hot seat" coaching session (that took place on Jan 27, 2021). I was so frustrated by empty advice from so-called experts on differentiation that I organized this webinar to help consultants, entrepreneurs, in-house marketers get unstuck and stand out with real, actionable advice tailored to their needs. If you want to go further to make your product/service radically stand out, check out my 8-week high-intensity program (applications for the next cohort open Monday, Feb 1st): EveryoneHatesMarketers.com/stfo *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Find Undiscovered (Yet Profitable) Niches | 05 Mar 2024 | 00:54:15 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field. Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy. In this episode, you’ll learn:
Resources and Recommendations:
Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Use Marketing Stunts to Get Free Press | 26 Jan 2021 | 00:43:58 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Why Marketing Should Run Sales (+ How to Do It) | 19 Jan 2021 | 00:45:58 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers. Here’s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle’s firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen.
Resources mentioned: *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] How to Position Your Freelance Marketing Business (& Stop Feeling Burn out) | 12 Jan 2021 | 00:56:10 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients? Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools.Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it. We discuss how to find your niche and properly position your brand so people remember what you do and you can work with clients on your own terms. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] Storytelling for Success: How to Design a Convincing Product Narrative | 05 Jan 2021 | 00:56:55 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling .My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Why Company Values Matter and How to Use Them in Marketing | 22 Dec 2020 | 00:52:53 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Lindsey Christensen believes that the role of marketing goes far beyond that of making money. In this episode, she talks to me about how once companies define their values and missions, they should stay connected to them and promote them in their marketing. We also discuss the need for diversity and change within the tech industry. With over 14 years of experience within the business, she is currently CMO of the design and development consultancy, thoughtbot. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] 10 Steps to Reposition Your Product When Your Customers Don’t “Get it” | 15 Dec 2020 | 01:02:37 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What do you do if your customers just don't "get" your product? My guest today is Jane Portman, UI design expert, and co-founder of Userlis. We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning. From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Use Surveys to Get the Data You Need, When You Need It | 08 Dec 2020 | 00:52:54 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Morgan Molnar lives and breathes data. She began her career in marketing effectiveness analytics at Nielsen before her present position as director of product marketing at SurveyMonkey. During our conversation, she explained what market research means to her and dispelled some of the myths and lies surrounding surveying. She also offers a compelling argument that providing it's done right, there are considerable benefits from using surveys to gather data. Topics covered:
Resources mentioned: *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Mark Ritson: How to Grow a Company From Nothing | 01 Dec 2020 | 02:07:14 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers. The founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s biggest brands, and has taught at some of the top business schools. In this longest ever episode of Everyone Hates Marketers, I challenge Mark to tell us how he would build a business on a limited budget. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| WTF is Generation Z And How to Market to Them | 24 Nov 2020 | 00:46:34 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Sarah Weise is a bestselling author, founder of the award-winning Bixa research studio, and has worked with some of the world's biggest brands. She recently turned her attention to the largest living generation, Generation Z, and her book, InstaBrain, is all about what makes them different and how to market to them. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Crush Human Biases & Make Your Marketing Great (Again) | 17 Nov 2020 | 00:58:18 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Hybrency founder, John James, believes that humans are the most important single reason businesses fail to thrive. But how do you weed out internal biases in your business? As host of the podcast, Champagne Strategy, John specializes in deconstructing world-class strategies and growth marketing. In this episode, he explains how to crush bias to enable your business to flourish. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow | 27 Feb 2024 | 00:57:59 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE. She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank. In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business! Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] How to Create a Go-to-Market Strategy (5 Steps) | 10 Nov 2020 | 01:00:49 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy. My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Increase Conversions by Understanding How People Take Decisions | 03 Nov 2020 | 00:50:49 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and you’re halfway there. But what is it that makes people convert from showing interest to finally buying? Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Hiten Shah on Choosing the Right Value Proposition | 27 Oct 2020 | 00:56:07 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** You should be very familiar with my guest today. As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place. In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful. Topics covered:
Resources mentioned: *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| The Mistakes to Avoid When Launching a Product | 20 Oct 2020 | 01:02:20 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for creatives. In this episode, she takes us through the mistakes that people make when launching a product and shares steps for a successful launch, from pre-sale and beyond. Topics covered:
Resources mentioned: *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Stay Authentic Whilst Talking About Wider Social Issues | 13 Oct 2020 | 00:50:46 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** I recorded this episode at the height of the Black Lives Matter movement, and like many of us, you may be struggling with the best way to approach the subject and other social issues in your campaigns. I’m not the best person to talk about this subject, so I invited the multi-award winning businesswoman Flavilla Fongang onto the podcast. Flavilla is an expert on the subject and she discusses how you can tackle issues while still coming across as authentic. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] How to Experiment Quickly & Find HUGE Wins (5 Steps) | 06 Oct 2020 | 01:02:38 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [Update #1] I'm Leaving Hotjar to Work on Everyone Hates Marketers Full-Time | 02 Oct 2020 | 00:35:25 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** I've left my full-time job at Hotjar to fight marketing bullshit full-time with Everyone Hates Marketers. *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Get Journalists to Actually Open Your Email & Read Your Stuff | 29 Sep 2020 | 00:52:42 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch. How do you get journalists and publishers to open your email, let alone read what you’ve written? My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words. In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you noticed. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Build a Credible, Personal Brand From Zero | 22 Sep 2020 | 00:53:16 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day. Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute. In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions. He also reveals his 16-step guide to building credibility. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘
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| How to Create Content That Drives Conversions & Leads (4 Steps) | 15 Sep 2020 | 00:55:50 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies. They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies. In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Grow an Audience When No One Seems to Listen | 20 Feb 2024 | 00:53:05 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos. From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure. In this episode you'll discover:
Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Survive in a New Marketing Role Without Compromising Your Beliefs | 08 Sep 2020 | 00:50:31 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit. In this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs? The result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘
| |||
| [REPLAY] How to Become a Marketing Strategy Expert (Starting from Scratch) | 01 Sep 2020 | 00:51:33 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path. He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] Take F*cking Risks: 3 Ways to Get Noticed | 25 Aug 2020 | 00:59:32 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks. Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] 7 Insider Secrets of Video Marketing (With the CEO of Wistia) | 18 Aug 2020 | 00:53:25 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing. In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero). Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples) | 11 Aug 2020 | 00:56:17 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today's episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] How to Address Your Customer's Most Serious Concerns & Improve Conversions | 04 Aug 2020 | 00:49:32 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Does your sales process line up with your buyer's journey? In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions. Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks) | 28 Jul 2020 | 01:08:59 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign. Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] How to Find out What Triggers Customers to Buy (7-Step Process) | 21 Jul 2020 | 00:57:07 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy. We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| [REPLAY] How to Do User Research (Even if You’re on a Budget) | 14 Jul 2020 | 00:53:33 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Want to create a better user experience for your customers? Start with user research.Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How to Create Ad Campaigns That Stand Out (3 Steps) | 07 Jul 2020 | 00:55:18 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** If you’ve ever considered using paid ads to generate revenue, this episode is for you. The trick is to make your ad stand out. But how do you do that amidst the noise of the internet? This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing. Her fascinating interview will make you rethink everything you thought you knew about ad campaigns. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| How To Have the B*lls To Do What You REALLY Want | 13 Feb 2024 | 00:55:34 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Tadhg Hickey is an Irish comedian and the author of the book A Portrait Of A Piss Artist As A Young Man. His satirical humor made him sell out most of his shows touring in the UK and Ireland. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Rand Fishkin’s Secrets to Successfully Launching a New Product | 30 Jun 2020 | 00:48:43 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move. The reality was, he already had it figured out. A new startup in the shape of SparkToro. In this episode, I talk with him about where the idea for SparkToro came from and how he left his secure and well-paid job to successfully launch a new tool with no capital, no paying customers, and during a global pandemic! Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Neil Patel: From Aggressive Businessman to No-BS Marketer? | 23 Jun 2020 | 00:31:21 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** There can be few people in the marketing world who haven’t heard of Neil Patel. At the age of 35, he has already achieved many accolades, including recognition by President Obama as one of the top 100 entrepreneurs under the age of 30. He’s also known in the marketing world for shady, aggressive tactics like invasive website popups, sexist ads, etc. But, something changed recently which made him realize the value of focusing on people first... Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| Seth Godin’s Marketing Secrets to Changing The World | 16 Jun 2020 | 00:42:14 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||