You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur!
The Everyday VOpreneur Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields.
Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the tasks you could be responsible for including marketing your voice over business, managing your books, invoicing and tax preparations, providing customer service, understanding voice over rates and negotiation, protecting yourself legally, using social media channels like LinkedIn, Instagram, Twitter, YouTube and others to build brand awareness and add value to your audience and soooooooo much more!
If it‘s related to voice over marketing or the voice over business, odds are it‘ll be covered in the Everyday VOpreneur Podcast with Marc Scott.
Listen online at https://vopreneur.com
Voice Over Marketing Coaching at https://vopreneur.com
Request a custom voice over audition and quote at https://marcscottvoiceover.com
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Lessons Learned from a Serial Entrepreneur turned VOpreneur with Jessica Mathison
Episode 281
Thursday, September 12, 2024 • Duration 01:07:27
This journey of a VOpreneur® is not an easy one. It can be incredibly fun, rewarding. But if you aren't comfortable thinking and operating like a business owner, it can also be challenging and stressful.
Jessica Mathison has owned many businesses in the past, and she's mastered the art of the pivot when circumstances and situations have changed. She's been able to take all those lessons she's learned and apply them to growing her own successful voice over business today.
In this episode, Marc Scott and Jessica dive into her story and she shares plenty of actionable, practical advice you can use in your own voice over journey.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Running a voice over business requires treating it as a business and implementing strong business practices.
Understanding market demand and adapting to meet customers' needs is crucial for success.
Learn from your mistakes and seek out resources to improve your voice over business.
Resilience is key in the face of rejection and the challenges of the voice over industry.
Use effective marketing strategies to promote your voice over services.
Consider applying for grants to support your voice over business
From 0 to 82M Views; How to Create Viral Content with Tawny Platis
Episode 280
Thursday, September 5, 2024 • Duration 01:06:11
How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well?
That's exactly what Tawny Platis has done. She's build a YouTube channel with over 82,000,000 views. She has hundreds of thousands of followers on both Instagram and TikTok. Her videos consistently generate millions of views.
In this interview with Marc Scott, she shares a lot about her strategy and creative process. Offering countless tips for the enterprising VOpreneur who is looking to leverage social media to level up their marketing.
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EVERYDAY VOPRENEURS IN THIS EPISODE
KEY TAKEAWAYS
This is Why Your Marketing Isn't Working
Episode 279
Thursday, August 22, 2024 • Duration 15:54
In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue?
Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all?
Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new bookings. And the number one reason for not following up, "I don't want to be annoying."
This narrative is all wrong and I explain why in this episode.
Looking for a way to stay front and center with voice over clients and prospects that doesn't involve sending emails, making phone calls or posting on social media (though those things still matter too!)?
Branded swag can be a really effective marketing tool when you choose the right swag. In this episode, Marc Scott dives into several important considerations you need to be thinking about when it comes to choosing the perfect item to represent you and your brand.
Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not?
In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, highlighting which metric he believes matters most and sharing some tips on how to grow that particular metric.
The Anti-Marketer Embraces Marketing with Caryn Clark
Episode 276
Thursday, August 1, 2024 • Duration 51:06
If you're a voice actor who doesn't love marketing, you're in good company. The vast majority of VO's would rather do just about anything else other than market themselves.
Don't believe me, meet Caryn Clark. A voice actor who spent years fighting against the idea of self-marketing... until one day she didn't.
The result? She started growing her business in entirely new ways. Opening the doors to new opportunities, new relationships, new clients and new bookings.
Listen to her story of how she went from fighting against marketing entirely, to now becoming an absolute ambassador of marketing!
Getting Down to the Business of Voice Over with Carin Gilfry and Jamie Muffett
Episode 275
Thursday, July 25, 2024 • Duration 01:01:09
A voice over conference dedicated to the business side of voice over? Yes please!
In this episode, Marc Scott speaks with VOcation Conference founders Carin Gilfry and Jamie Muffett all about the business side of voice over.
Among the subjects discussed... some of the challenging aspects of running a business and tips for doing it better, the current state of AI in voice over, how to choose better teachers, and they even dig into whether or not there's actually a VOIlluminati!
Not only is this episode incredibly insightful, it's also a lot of fun!
Design Your Perfect Brand Logo with Katie Sinkowski
Episode 274
Thursday, July 18, 2024 • Duration 01:00:55
When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human.
That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my brain into a logo that told a better story of the VOpreneur brand.
In this episode, I walk through the logo design process with Katie. We talk design, color theory, psychology, trends, fonts and so much more.
If you're in the market for a logo, or thinking of redoing the one you've got, this episode is going to be incredibly helpful for you.
How to Use Data to Grow Your Voice Over Business with David Cui Cui
Episode 273
Thursday, July 11, 2024 • Duration 01:10:40
Most people, particularly most voice actors, don't get overly excited when you mention something like data analysis. We've got quite enough to do already to run our businesses as VOpreneurs.
However, there's a lot of information that can be gleaned from data. Data that can help us make better informed decisions. Data that can help us figure out where to focus our efforts (or not focus our efforts). Data that can point us in a better direction.
In this episode, David Cui Cui, voice actor and Data Analyst, shares insights with Marc Scott and a number of different ways looking at data can help voice actors run their businesses more efficiently and successfully.
Turn AI into Your Personal Assistant with Donna Vincent Roa
Episode 271
Thursday, July 4, 2024 • Duration 01:04:33
Donna Vincent Roa, a certified prompt engineer, discusses the application of AI in the voice over industry. She shares her experience using AI tools to enhance her voice over business and emphasizes the importance of embracing AI to stay competitive.
Donna provides examples of how she uses AI for brainstorming, creating social media content, and generating podcast episode ideas. She also highlights the role of human involvement in the AI process and the need for continuous learning and adaptation.
Donna and Marc Scott discuss the practical applications of AI in various workflows, including content creation, voice over, and prompt engineering. They also explore how AI can save time and improve efficiency, as well as understanding the limitations of AI.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
Find a niche and create authentic content that resonates with your audience.
Adapt to the ever-changing algorithms of different platforms and analyze metrics to understand what works.
The hook in the first few seconds of a video is crucial to grab the audience's attention.
Be genuine and relatable to build a loyal following.
Expose yourself to good content to improve your own content creation skills.
Building a successful online presence takes time, effort, and a combination of luck, hard work, and talent.
Having a large social media following can open up opportunities for collaborations and monetization.
Be prepared for failures and the need to pivot and rebrand, and understand that success may take time.
Embrace social media as an essential part of being a voice actor and use it to build an audience and differentiate yourself from AI technology.
Even a targeted audience of a few thousand can bring value and opportunities.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
Follow-up is one of the most important aspects of marketing your voiceover business.
Personalization and tailoring messages are crucial for standing out in a crowded inbox.
Follow-up can be a test of commitment and professionalism.
The negative narrative around follow-up should be replaced with a positive mindset.
Using a CRM and setting automated reminders can help with effective follow-up.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
Staying top of mind with potential clients is crucial for success in voice over.
Swag can be a part of your marketing strategy to stay front and center with clients.
Choose swag that is associated with your brand or that can build an association.
Consider the usefulness of the swag and whether it will be kept and used by the recipient.
Think about the unique and standout qualities of the swag.
Other considerations include sustainability, cultural considerations, distribution, cost versus value, understanding your audience, and brand alignment.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
Impressions and reach are two distinct metrics on social media. Reach refers to the total number of unique users exposed to content, while impressions represent the total number of times content is displayed.
Organic reach, which is the reach without paid promotion, has significantly decreased over time on various social media platforms.
Algorithms reward engagement, so it is crucial to focus on generating genuine engagement on social media posts.
Strategies to increase engagement include asking questions, inviting readers to share their experiences, requesting feedback, and inviting people to direct messages.
Targeted engagement is more valuable than high reach, as reaching the right audience is essential for effective communication and achieving desired outcomes.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
Many voice actors are hesitant or resistant to marketing themselves.
There is no one right way to market a voiceover business; different strategies work for different individuals.
Building a voiceover business requires consistently keeping the pipeline full and adapting to changes in the industry.
Social media, particularly LinkedIn, can be a powerful tool for voice actors to connect with potential clients.
When creating social media posts, focus on providing value to your audience and addressing their needs.
Continuous improvement and perseverance are key in marketing.
Overcoming hesitancy and embracing marketing can lead to success in the voiceover industry.
Targeting the right people with the right message is key to effective marketing.
Building relationships through networking and personalized interactions can yield positive results.
Using a CRM can help voice actors keep track of contacts and conversations.
Marketing efforts should focus on providing value and solving problems for potential clients.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
Running a voiceover business requires more than just talent in the booth.
Voice actors need to adapt to changes in the industry and take charge of their own careers.
It is important to find trustworthy teachers and avoid predatory coaches.
Success in voiceover takes time, dedication, and a willingness to learn.
Gaining practical experience is crucial in the voiceover industry, and no class can replace the experience gained from actually doing the work.
Conferences and community play a vital role in the voiceover industry, providing opportunities for networking, learning, and sharing experiences.
VOcation is a conference that focuses on the business and entrepreneurial side of voiceover, providing valuable insights and resources for voice actors.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
Designing a logo is a complex process with many layers required to tell the right story.
Working with a human designer makes the logo design process easier and more enjoyable.
Color plays a significant role in brand perception and should be chosen carefully.
A logo should reflect the client's brand and speak on their behalf when they're not present.
AI can be used as a tool in graphic design, but it cannot replace the expertise and creativity of a human designer.
Considerations in design include color, consistency, and the use of print materials.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
Tracking and analyzing data in the voice over business can provide valuable insights and inform decision-making.
Tracking expenses and income sources can help voice actors understand their financial health and make informed financial decisions.
Analyzing marketing efforts can help voice actors identify what is working and what needs to be adjusted or improved.
Tracking data can provide peace of mind and accountability, allowing voice actors to have a clearer picture of their business performance.
Tracking audition data, including project details and casting preferences, can help voice actors improve their success rate and understand their booking ratio.
The State of Voiceover survey conducted by NAVA provides valuable insights into the voice over industry.
Voice actors can start tracking their data by downloading their bank statements and using templates for income, expenses, and auditions.
Interpreting and using data effectively is key, as data alone does not provide answers or solutions.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
AI can be used as an assistant and a brain to enhance efficiency and productivity.
Embracing AI tools can lead to job creation and new opportunities for voice actors.
AI can be used for brainstorming, generating ideas, and creating content for social media, podcasts and much more.
Human involvement and refinement are essential in the AI process to ensure the desired output.
Continuous learning and adaptation are necessary to keep up with the evolving AI landscape. AI can save time and effort in various workflows, such as content creation and voiceover.
Understanding the limitations and biases of AI is crucial for successful implementation.
Prompt engineering is key to maximizing the benefits of AI.
