Explore every episode of the podcast Every Visitor Counts by DGV

Destination Greater Victoria is first and foremost a destination marketing organization. Since 1974, campaigns have been creative, bold and exciting. They have showcased the best of the region and highlighted what makes our corner of the world stand out. They’ve encouraged people to visit for the first time, and they’ve given them a reason to return.  In 2023, Victoria was named the Best City in the World by Conde Nast Traveller’s discerning readers. So, what does it take to have brand recognition as a top destination?

In-person sporting events provide people with an opportunity to gather together and share exciting experiences. We travel in large numbers to watch competitions and cheer for our favourite teams – and as a result, sport tourism has become a major economic driver in the overall visitor economy.

Greater Victoria is located on the southern tip of Vancouver Island. We rely on airlines and ferries to bring people to the region. For visitors, the journey is often part of the charm of getting here. Whether flying into Victoria International Airport or travelling to the region by ferry, the views of the coastline on approach are spectacular. Maintaining seamless access to the region that meets the evolving needs of residents and tourists is vital to a vibrant visitor economy.

A great place to live is a great place to visit. In this episode, our conversation focuses on how, over time, the tourism board has woven environmental responsibility and sustainability into every aspect of its work.

Tourism doesn’t just happen. It takes visionary leaders, community champions and brave officials to come together and boost a visitor economy in a responsible way. In this episode we focus on the behind the scenes work of the tourism board, specifically looking at the story of Victoria’s Belleville Terminal. For decades, the redevelopment of the Belleville Terminal has been a priority file for Destination Greater Victoria and the broader community. Find out why, and what it took to get the redevelopment project underway.

From humble beginnings to #1 city in the world as voted by Conde Nast Traveler’s discerning readers in 2023, Greater Victoria has always been a destination of choice. Hear from the organization’s first president and a local historian to understand how the ebb and flow of the region allowed for tourism to grow into a vibrant and vital industry.

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Every Visitor Counts. A podcast by Destination Greater Victoria.