EVENT ABOUT IT: Event Marketing, Strategy & Business Growth – Details, episodes & analysis

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EVENT ABOUT IT: Event Marketing, Strategy & Business Growth

Megan Martin

Business

Frequency: 1 episode/8d. Total Eps: 60

Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.

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Apple Podcasts

🇬🇧 Great Britain - marketing
23/07/2026
#81
🇨🇦 Canada - marketing
13/07/2026
#71
🇨🇦 Canada - marketing
12/07/2026
#43
🇨🇦 Canada - marketing
02/07/2026
#73
🇨🇦 Canada - marketing
01/07/2026
#39
🇨🇦 Canada - marketing
23/06/2026
#86
🇨🇦 Canada - marketing
22/06/2026
#67
🇨🇦 Canada - marketing
21/06/2026
#50
🇨🇦 Canada - marketing
21/04/2026
#83
🇨🇦 Canada - marketing
20/04/2026
#42

Spotify

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https://msquareddynamics.com/
69 shares
http://eventaboutitpodcast.com
23 shares
https://eventaboutitpodcast.com
23 shares

https://www.linkedin.com/in/meganmartincmp
9 shares
https://www.linkedin.com/in/meganmartincmp/
6 shares
https://www.linkedin.com/in/bethnydick
5 shares

https://www.instagram.com/eventaboutit
40 shares
https://www.instagram.com/
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https://www.instagram.com/bethnydick
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Score global : 42%

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Welcome to Event About It Podcast - Trailer

Monday, March 3, 2025 • Duration 01:09

Welcome to Event About It! Where event-led growth meets the wildest behind-the-scenes stories.

Hosted by Megan Martin, this podcast unpacks the strategies that help businesses grow through events, while also diving into the unexpected, chaotic, and downright unbelievable moments that happen when people come together.

Ever had an event go completely off the rails? We’ve got those stories. From behind-the-scenes mayhem to the serendipitous moments that save the day, Event About It brings you both the business side of events and the unforgettable tales that come with them.

Whether you’re an event planner, marketer, or just someone who loves a great story, this podcast is for you.

New episodes every other week!

Subscribe to Event About It now wherever you get your podcasts and trust us, you won’t want to miss this.

Visit www.EventAboutItPodcast.com for bonus content!

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04 AFTER SHOW Why Your Event Emails Aren’t Working (and How to Fix Them) with Jay Schwedelson

Season 1

Tuesday, May 20, 2025 • Duration 30:36

If you send emails to your customers, you will want to listen to this episode 🎧 This "After Show" is packed with game-changing email marketing insights from our guest Jay Schwedelson who brings the receipts. With over 15 million subject lines tested and 40,000+ campaigns executed annually, Jay doesn’t just talk email strategy he lives it. Jay Schwedelson is the founder of SubjectLine.com and GURU Media Hub, the force behind the world’s largest email marketing events. With over 15 million subject lines tested and a top-ranked marketing podcast, he’s one of the most trusted voices in the email game.Host Megan Martin dives into the myths, mistakes, and marketing moves that can make or break your next event campaign.From laugh-out-loud flops to subject lines that crushed it, this convo covers the raw truth behind successful email marketing. Whether you're promoting your first event or managing thousands of attendees, you’ll walk away with real strategies to cut through the noise and convert.🔥What You’ll Learn:How to write event emails that don’t feel like just another promo, PLUS the one pre-show mistake almost everyone makes.Why your subject line might be killing your campaign and what to do instead.The right timing, tone, and segmentation strategies that drive real registration results.What metrics truly matter (and which ones you’re obsessing over for no reason).The do’s, don’ts, and total cringe trends Jay says have no place in your next campaign.This episode is your blueprint for more successful event emails, straight from the expert who’s tested it all.👉 Don’t forget to head over to eventaboutitpodcast.com to send us your vents and stories for a chance to be featured on a future episode. 🎧 While you’re there, join the Squared Squad for access to exclusive bonus content, guest interactions, and our After Show Episodes where we dive deep with our guests for actionable steps you can take after listening.Until next time, keep growing, keep laughing, and keep eventing about it.Connect with Jay Schwedelson https://jayschwedelson.com/Guru Conferencehttps://guruconference.com/ Connect with Megan Martin https://msquareddynamics.com/

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03 AFTER SHOW: Booth Wins for Exhibitors & Smarter Sponsorships: What Event Planners Need to Hear

Season 1

Tuesday, May 20, 2025 • Duration 21:51

Welcome to the Dynamic Dialogue After Show, where the real tea gets spilled! Host Megan Martin is back with entrepreneur and tech guru Adam Saad for an unfiltered, no-holds-barred conversation you didn’t know you needed.Adam left the corporate grind at Salesforce to build his own “rocket ship”, and he’s telling us exactly why (and how) he did it.We’re breaking down:The burnout that pushed him to quit the sales floor for good (it wasn’t because he worked too hard either)Why tiny, niche events beat massive trade shows every timeHow to work smarter (not harder) when planning sponsorshipsWhy event organizers must make it stupid-easy to spend money with themAnd the ultimate debate: branded vs. unbranded swag—Adam’s got thoughtsIf you love events, business glow-ups, and a little spicy event strategy talk, pull up a chair, grab a drink, and get ready for some seriously real conversation.Connect with Adam ⁠⁠HERE⁠⁠https://techstackadvising.com/Listen to Adam’s Podcast HEREhttps://open.spotify.com/show/0aGEEihBcdAvi5n7wC21p6?si=e14bf868dbb94dc2Connect with Megan⁠ ⁠HERE⁠⁠https://msquareddynamics.com/Enjoyed the episode? We want to hear from you and your vent of the week!Head over to ⁠⁠eventaboutitpodcast.com⁠⁠ to leave us a voicemail with your burning questions or your own Vent of the Week story to be featured in a future episode.As a member of The Squared Squad you can:Submit questions for upcoming guestsShare your own Vent of the Week through the voicemail feature on the websiteBehind-the-scenes blogs and insights from Megan Martin

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02 AFTER SHOW: Wearable Tech is Reshaping Events & How You Can Implement It Will Curran

Season 1

Tuesday, May 20, 2025 • Duration 50:12

In this Dynamic Dialogue After Show, host Megan Martin and guest Will Curran dive deeper into the future of event experiences, exploring how wearable tech, AI, and real-time data are reshaping the way we plan, design, and deliver events.Will Curran is a renowned event technology innovator, founder of Endless Events, creator of the #EventProfs community, and Vice President of Go-to-Market for North America at Voxo, where he leads the company’s strategic growth in the region.Together, Megan and Will explore topics like:How wearable tech can enhance networking and on-site engagementAI tools that summarize sessions and conversations for attendeesThe power of personalized event experiences that make attendees feel like VIPsUsing health and behavior data to influence smarter event designSustainability tips, like promoting mindful water consumptionWhy real-time data is a game changer for audience experienceHow DJs and planners can adapt in the moment based on audience reactionsThe importance of building community for long-term event successHow wellness-focused design can improve attendee energy and retentionThe role of AI in delivering multi-format, multi-sensory event engagementWhether you're an event planner, tech enthusiast, or just curious about where the industry is headed, this episode offers a forward-thinking look at how we can blend innovation with intentionality to build stronger communities and unforgettable experiences.Connect with Will https://willcurran.com/Connect with Megan ⁠https://msquareddynamics.com/As a member of The Squared Squad you get exclusive access:Behind-the-scenes insights to Megan's expertiseEarly access to new episodesInsider tips from top event pros The chance to submit your questions to upcoming guest interviews before the interview!Subscribe, leave a review, and share this episode with your fellow event enthusiasts.

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01 AFTER SHOW: AI, Events & Biohacking: The Future of Event Success with Anca Trifan

Season 1

Tuesday, May 20, 2025 • Duration 55:16

In this episode of The After Show, host Megan Martin sits down with Anca Trifan, a powerhouse in event tech, AI strategy, and wellness advocacy. With over 20 years of experience, Anca has built a reputation as a leader in AV production, AI integration, and event technology strategy. As the host of Events: Demystified Podcast and Senior Manager of Strategic Partnerships, Event Technology & AI at M&IW, she’s shaping the future of how AI enhances event personalization, strategy, and revenue growth.Anca is also the founder of Tree-Fan Events, a woman-owned production company specializing in AI-driven event solutions for live, virtual, and hybrid experiences. In this conversation, she shares:Her journey as an entrepreneur and why she started her own production company.Practical advice for those looking to launch their own business in the events industry.The transition from entrepreneurship to a corporate leadership role and what she’s learned along the way.The biggest misconceptions about AI in events and how professionals can start integrating it without feeling overwhelmed.Her favorite AI tools right now and how they can streamline event planning.Her passion for fitness and biohacking, including how her FIT4EVENTS framework is helping event professionals stay mentally and physically sharp.If you're looking for expert insights on AI, business growth, and wellness in events, this episode is packed with actionable takeaways.Join the dynamic dialogue and get ready to level up with Anca Trifan!Connect with Anca ⁠⁠HERE⁠⁠https://ancaplatontrifan.me/Connect with Megan ⁠⁠HERE⁠⁠https://msquareddynamics.com/As a member of The Squared Squad you can:Submit questions for upcoming guestsShare your own Vent of the Week through the voicemail feature on the websiteBehind-the-scenes blogs and insights from Megan Martin

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00 AFTER SHOW Unlocking Event-Led Growth with Megan Martin

Season 1

Tuesday, May 20, 2025 • Duration 42:40

This is The Event About It After Show, where Rachel Kopczyk flips the script and interviews Megan Martin on why this podcast was created and what she hopes to change in the event industry.Megan, an award-winning speaker and expert in marketing, event design, and community building, shares her insights on leveraging events for business growth and creating unforgettable experiences. From radical event strategies to common mistakes and easy fixes, this conversation is packed with actionable advice and forward-thinking ideas for event pros looking to level up.Topics Discussed:The inspiration behind Event About It and what listeners can gain from tuning in.How to move beyond traditional booth setups and drive event-led business growth.Megan's most innovative and radical approaches to event planning.The biggest mistake event planners make—and how to easily correct it.Practical tips for maximizing your marketing impact at events.How consultants can help bring fresh perspectives and cost-effective solutions.Managing stress and expectations while finding grace in event challenges.The importance of engaging with the event community and embracing change.

Join Megan and Rachel for this candid and insightful dialogue that’s sure to inspire creativity and innovation in your next event.

Enjoyed the episode? We want to hear from you!Head over to ⁠eventaboutitpodcast.com⁠ to leave us a voicemail with your burning questions or your own Vent of the Week story to be featured in a future episode.While you're there, don't miss out on joining The Squared Squad, where you'll get exclusive access to bonus content, including:Each episode's After Show which is an extended conversation with episode guestsBehind-the-scenes insights to Megan's expertiseEarly access to new episodesInsider tips from top event pros The chance to submit your questions to upcoming guest interviews. Subscribe, leave a review, and share this episode with your fellow event enthusiasts.

Connect with Megan HERE

Connect with Rachel ⁠HERE⁠

04 Can You Survive a Keynote After a Hot Wing Meltdown? with Jay Schwedelson

Season 1 · Episode 4

Friday, May 16, 2025 • Duration 23:14

Are you using “Register Now” as your call to action? Or sending your emails at 9 a.m. sharp Monday morning, it’s time for an email marketing intervention. This episode is your no-BS guide to fixing the mistakes clogging up your campaigns and killing your event ROI.

Our guest, Jay Schwedelson, has tested over 15 million subject lines and isn’t afraid to drag bad email habits into the light. Jay is the founder of SubjectLine.com and GURU Media Hub, the force behind the world’s largest email marketing events. He’s one of the most trusted voices in the email game.

From why emojis do work (just stop calling them emojis) to the hidden signals hurting your deliverability, this is the ultimate checklist for event pros who want to stop sending boring emails and start sending strategic ones.

Hosted by Megan Martin, this conversation cuts through the fluff and serves up real tactics that work in the inbox right now.

🔥 What You’ll Learn in This Episode:

Why subject lines like “Register Now” are tanking your click-throughs—and what to say instead
The surprisingly simple subject line formatting change that’s outperforming title case
When to send your emails during the week to actually get opened (hint: avoid the top of the hour)
Why personalization should go beyond first names—and what data to use instead
The email traps marketers fall into when they try to “check the box” instead of delivering real value

👉 Want to hear more from Jay? Tune into the “After Show” HERE

Show Notes:

Connect with Jay Schwedelson

Reserve Your Spot for the Guru Conference

Connect with Megan Martin

The Outliers by Malcom Gladwell is the book mentioned.

03 Category 4 Hurricane Chaos or 17x ROI? with Adam Saad

Season 1 · Episode 3

Friday, May 2, 2025 • Duration 15:00

Did a Hurricane Just Hijack My Trade Show ROI?! with Adam Saad

What do you get when you mix a hurricane, a $25K trade show booth, and one very real contact center expert? A wildly relatable episode of Event About It that proves ROI waits for no natural disaster.

Host Megan Martin sits down with Adam Saad, former Salesforce top seller turned tech stack whisperer, for a hilarious and heartfelt convo about surviving the sales grind, rebuilding after burnout (and actual flooding), and why he'd rather trip over his own booth banner than get ghosted by bad leads.

We play a chaotic round of “Would You Rather: Trade Show Edition” (puppy booths vs. rogue DJs, anyone?), spill the tea on spammy follow-ups, and hear how one flooded Florida house led to a 17x return.

Oh, and yes—the sauna survived.

✨ In this episode:

Whether it's better to crash a demo or trip over a booth banner (and why!)
The challenges of event follow-up—and why bad marketing can haunt you forever
How to think about event ROI the right way: focusing on qualified leads, not quantity
Why real-world mishaps, like managing events while surviving a hurricane, still lead to success
How authentic moments and personal connections drive better event outcomes

👉 Want to hear more from Adam?

Tune into the “After Show” where we unpack burnout, bootstrapping, and why Adam’s building his own rocket ship to Mars, one smart hypothesis at a time.

Listen the After Show HERE

Connect with Adam ⁠⁠HERE⁠⁠

Listen to Adam’s Podcast

02 Did a Dancing Cow Ruin This Event Setup?

Season 1 · Episode 2

Friday, April 18, 2025 • Duration 34:14

In this episode of Event About It, host Megan Martin welcomes event industry trailblazer Will Curran for an honest, high-energy conversation that’s equal parts inspiring, insightful, and just plain fun.

From living out of his car in 2024 to getting engaged at Crater Lake and buying a house, Will shares the highs, lows, and wild pivots of a year that reshaped his personal and professional life.

Will Curran is a renowned event technology innovator, founder of Endless Events, creator of the #EventProfs community, and host of multiple industry-leading podcasts, recently appointed as Vice President of Go-to-Market at Voxo Event AI where he’s excited to lead the charge in integrating AI-driven conversational intelligence into event technology.

They explore Will’s decision to take a hiatus from his role at Visible, the major revenue wins he celebrated, and why he’s going back to his roots as a DJ, with fresh merch in tow. Megan and Will also unpack how AI is transforming event planning, why creativity still reigns supreme, and how to stay energized through change.

Plus, you don’t want to miss the three must-listen segments that bring this episode to life:

Scratch or Scam – where Will guesses real DJ names vs fake ones.
Vent of the Week – where Megan and Will get real about marketing challenges in the event world.
Event About It – where Will shares a wild, unforgettable story from his event career about dancing cows.

What You’ll Learn:

How to embrace AI as a tool, not a threat
Why humor and fun matter more than ever in events
How entrepreneurship is a journey of constant evolution
Creative ways to rebrand, reset, and rediscover your passion
Why collaboration and community are key to long-term success

Whether you’re deep in the event game or just looking for inspiration to shake things up, this episode is a can’t-miss.

Tune in, take notes, and don’t forget to laugh along the way.

01 Was This the Worst Awards Gala Tech Fail Ever?

Season 1 · Episode 1

Friday, April 4, 2025 • Duration 31:47

In this episode of Event About It, host Megan Martin welcomes Anca Trifan—AI expert, event tech strategist, and the powerhouse behind Tree-Fan Events. Anca Trifan is crafting event experiences so unforgettable, even your AI assistant will be jealous.

As the host of Events: Demystified Podcast and Senior Manager at Meetings & Incentives Worldwide, Anca is at the forefront of integrating AI into the event industry while also championing wellness through her #FIT4EVENTS framework.

Together, they dive into three must-hear segments:

Ctrl+Alt+Delusion – Debunking AI myths in the events world. Can AI predict the future? Is it really coming for all our jobs? Anca separates fact from fiction.
Vent of the Week – Having just returned from SXSW, Anca shares her vent and even a little friendly bragging rights.
Time to Event About It – Anca shares a behind-the-scenes moment from her career that event professionals won’t want to miss. Whether it was a major win, a total disaster, or pure chaos and it involved the blue screen of death!

Megan and Anca also tackle how event pros can stay ahead of tech trends, balance innovation with practicality, and why wellness is key to long-term success in the industry.

Whether you're an event pro, a tech enthusiast, or just love a good behind-the-scenes story, this episode has it all.

Connect with Anca ⁠HERE⁠

Connect with Megan ⁠HERE⁠

EVENT ABOUT IT: Event Marketing, Strategy & Business Growth – Details, episodes & analysis

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EVENT ABOUT IT: Event Marketing, Strategy &amp; Business Growth – Details, episodes & analysis

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EVENT ABOUT IT: Event Marketing, Strategy & Business Growth – Details, episodes & analysis