EstiHQ: The Beauty Business Growth Podcast

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Would YOUR clients drive 6 HOURS to come see you? Esthetician Marija DeVita has one who does. THIS is why

Monday, August 10, 2026 • Duration 01:23:06

I just interviewed Marija DeVita of Tala Wellness in Summerville, South Carolina — and within about 5 minutes of talking to her, I understood why she has clients who have stayed with her for 13+ YEARS and 110+ Google reviews.Marija is hilarious. Quick-witted. Charismatic. And most importantly…She is MEMORABLE.And that’s one of the biggest lessons from this interview.We talked about:

How her recent Open House brought in 29 people — including 10 new prospects — and 2 of those new people purchased bundles

Why she purposely sits at community tables in coffee shops and starts conversations

How she uses humor and shock value to make sure people remember her

How she partners with local artists and displays/sells their artwork inside her business

Why her goodie bags contain her BEST stuff, not the cheap leftovers

The hilarious way she personalizes gift cards so both the buyer AND recipient remember the experience

Why she creates little events and “Girl Time” opportunities instead of waiting for clients to magically appear

The HUGE difference between a transactional client and a relationship client

Why she once dressed like an ELF and took photos with her clients

Why some of her clients literally have pictures of Maria framed alongside their family photos

And why estheticians should STOP SLEEPING ON FACEBOOK. If you think FaceBook is only for Grandmas, well: Grandma has daughters. Grandma has grandkids. And Grandma talks.

But one of my favorite things about Marija?She understands that YOU are part of your marketing.Her grandmother was an herbalist and beekeeper in Croatia who delivered 483 babies with her own two hands.That’s a story you remember.Marija doesn’t try to sound like every other esthetician.She lets people know Marija.And that’s why this interview is worth watching.If you’re wondering why some estheticians have clients who constantly cancel while others have clients who will literally drive SIX HOURS to see them, watch this one.There is a BIG difference between getting someone to book an appointment……and building a relationship where they wouldn’t dream of going anywhere else.Marija understands that difference. Watch my interview with Marija DeVita of Tala Wellness below.And when you’re done, ask yourself:“What am I doing that makes ME memorable?”

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From living with falling cockroaches to becoming a six-figure esthetician with 222 Google reviews…

Sunday, August 9, 2026 • Duration 01:24:52

Grace Sibilia didn’t build her business through luck or shortcuts. She hit the pavement, attended community events, networked, continued her education, stayed authentic—and worked her ass off.

In this EstiHQ interview, Grace shares her humble beginnings and the real work it took to reach six figures.

Her advice:

✅ Never take anything for granted
✅ Keep learning
✅ Show up in your community
✅ Network consistently
✅ Be sincere and authentic
✅ Don’t be afraid of hard work

One quote from Grace says it all:

“If you do what you love and it comes from the heart, the money will follow.”

If you’re an esthetician building your business—or feeling discouraged by where you are right now—watch this interview. Grace’s story proves that where you start doesn’t determine where you can finish.

🎥 Watch now and tell me your biggest takeaway in the comments.

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Are you a STRESSED Esthetician? This may be the reason why (and how to instantly fix it).

Tuesday, February 28, 2023 • Duration 09:56

How many times have you felt stressed in your life and couldn't figure out why? Have you ever thought to yourself, "if I could just make up my mind, life would be so much easier" ?

Many estheticians and other professionals get stressed out about business. They don't know what to do, where to go next, how to grow their practice or how to compete with other business. This stress can effect your life and your family. In this video, I explain another strategy I use in my life and career that helps me solve this issue that may work for you as well.

What are some of the decisions you are not making? Pick a side and go for it. Like a good friend of mine would say, "Either take a poop or get off the pot."

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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If Client Spend More Time With You, Will Your Business Grow?

Monday, February 27, 2023 • Duration 20:50

Do you sacrifice time with paying clients in order to spend time with people who just might become clients that you are comfortable with? My goal isn't to be someones friend. Its not even to make a sale. Its to help them solve their problems and reach their goals. In that process a lot can develop, friendship, respect, and of course the sale...

I've been guilty of choosing to work with people and spend more time with them just because it was comfortable. I quickly learned that the people that wanted the most of my time, were not my ideal client. They just had a lot of spare time on their hands... But my time is $$$

Who is your ideal client?

My ideal client is someone in pain or with a problem I can help them fix. They are not there for the 60 minutes, but there to fix a problem (which can take 15mins or 90mins)... So when it comes to business and skincare treatment. My goals are:

1. Not to offer "relaxing facials"... sure people may come for them, but I am not targeting them and they will be paying TOP dollar

2. The Profit is in the Pain. I am looking for people with a problem to solve: Acne, Rosacea, Bumpy Skin, etc

3. The more people I can see, the more people I can help, the more money I can make... its a Triple Win...

So can you create a skincare maintenance treatment that takes less time so you can book more people? What would it look like? What could you do or add so you can attract clients that value their time?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

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Estheticians - This Is How You Get Paid

Tuesday, February 21, 2023 • Duration 08:17

As a esthetician, is your income where you want it to be? Are there ways that you want to grow but don't know how? This video will give you the tools you need to be successful.

Step 1: What is your Point of View and Beliefs

Step 2: Be passionate about it.. sales is just a fancy word for transferring your passionate beliefs to clients.

Step 3: Get client to question their OWN beliefs and actions

Step 4: Show how you are the solution

Step 5: Spread the word, play the game, extend your Beliefs & WIN!

Where to start: What is ONE thing you see a lot of clients doing wrong that can talk about? Start here.... 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

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How To Increase Your Esthetician Social Media Engagement (This is the reason it's NOT working)...

Wednesday, February 15, 2023 • Duration 08:09

Why are estheticians struggling to get the results they want from their social media? In this video, I talk about why this is the case and what you can do about it.

Whenever I write a blog post and share it on social media, I ALWAYS include images. It's a no-brainer. But a lot of estheticians think that just because they have an Instagram account, it will automatically generate sales for them. A lot of estheticians complain that their marketing is not working. They post beautiful pictures of their skin or lasers or pictures of their products and services, but they get zero engagement. Why? Because they aren't telling stories! They simply aren't giving people the information they want and need to know- what are the results people are noticing? How do these results increase self esteem? How does this increase confidence?

Add more about the results, the feelings, and (the secret weapon) what OTHERS are noticing about them... Do this consistently and long enough and you will increase your Social Media engagement sooo much that people will wonder if you hired a professional (only you will know the secret was this one tip I talked about today)..

Have you used this formula or are you guilty of just talking about products/services/openings/promotions? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

Do You Deserve To Be A Beauty Business Success? Maybe & Maybe Not. This is WHY...

Tuesday, February 14, 2023 • Duration 11:51

This is one of my favorite videos of all time. But don't listen to me ... I want you to watch it for yourself and decide if you can honestly say that you do the boring, daily things that lead to success... and why you deserve to make money from your business ... and WHY you deserve to have fun in your business.

Are you doing the daily BORING things that success requires?

If so, GREAT! Do more and become more.

If NOT, why not? Make a list and keep on it!! Yes?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

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Are You Asking Clients To Bang Or Build A Relationship? You Might Be Surprised (and this is why)?

Thursday, February 9, 2023 • Duration 07:55

A lot of estheticians are not asking enough questions to build a lasting relationship... they're asking them to straight bang (how rude). Listen up! This is gonna make you a lot more money in your practice. It really really will. So, here's why.

Are you guilty of trying to Bang instead of Build?

What are some of your favorite ways to BUILD New/Existing Relationships in your Business? 👇👇👇

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

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I'm An Esthetician & Thinking About Creating A Digital Course... What Next?

Thursday, February 9, 2023 • Duration 13:32

If you're thinking about creating a digital course but don't know what to do next, this video is for you. I go over when it's a good time to create one, what the first steps are, and how you can get started.

What are your thoughts on this? Remember to TEST to be the BEST :)

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

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Estheticians, Should You Hire A Social Media Manager? 99% of the time the answer is NO (and this is why)...

Friday, February 3, 2023 • Duration 14:45

A lot of you guys message me on Facebook and one of the questions that I hear all the time is "Should we hire a social media manager or should I do my own social media?" and I feel like there's a lot of miscommunication out there between social media managers and businesses, because I don't believe that every small business needs a dedicated social media manager. That's why I'm making this video today.

If it don't make Dollars then it don't make sense...

Guard your hard earned money...

If they cannot guarantee their work, then they DO NOT deserve your business....

What has been your experience with social media managers?

For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE):

Beauty Biz Launch

https://www.facebook.com/groups/beautybizlaunch

esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

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EstiHQ: The Beauty Business Growth Podcast – Details, episodes & analysis

Podcast details

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EstiHQ: The Beauty Business Growth Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

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Facebook18

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Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Facebook18

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