Explore every episode of the podcast Esthetician Podcast; Business tips for Beauty professionals
Dive into the complete episode list for Esthetician Podcast; Business tips for Beauty professionals . Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
111: Booth Rent vs Employees: Why Your Spa Isn’t Making Money
We audit Brooke’s esthetics business and draw a hard line between landlord and employer, then map the math and mindset that stop hidden subsidies and unlock real freedom. Clear steps follow: price booth rent by true costs, make shared services opt‑in, or pivot to W‑2 hiring.
• current mix of booth renters and one employee front desk • landlord vs team expectations and legal boundaries • freedom trade‑offs of booth rent compared to W‑2 • California wage rules and retail commission approach • calculating true rent, utilities, triple net, maintenance reserve • annual rent increases and simple, fair contracts • ending hidden subsidies like front desk and software • opt‑in fees for receptionist and shared marketing • fairness over exceptions, numbers over emotion • pilot path to employees, training, and brand control
“DM us on Instagram at remedy underscore central underscore coast”
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
Your next twenty years of bookings are already shopping, posting, and obsessing over their pores—just not in your treatment room yet. We pull back the curtain on Gen Z’s beauty mindset and show exactly how to win them with clarity, access, and authentic social design.
We start with a frank look at where their money goes and why marble floors and “luxury” branding turn them off. Gen Z grew up on smartphones, filters, and constant comparison, which fuels anxiety and second-guessing. That’s why sprawling menus and premium packages feel risky. Instead, we break down a simple, step-based service model with named outcomes—Calm My Acne, Soothe My Barrier, Clear My Blackheads—paired with low-friction pricing that makes yes the easiest answer. Think accessible entry facials with optional add-ons, positioned as maintenance, not indulgence.
From there, we get tactical about social-first environments. You do not need a renovation; you need one irresistible, Instagrammable corner that invites selfies and stories. We explain how a single shareable spot can replace ad spend, why peer-created content outperforms promos, and how to turn every visit into organic reach. We also map the right tone for education: guide rather than shame, translate trends into safe routines, and connect results to daily wins they care about. The goal is trust, not lectures.
Finally, we lay out the bigger strategy: capture Gen Z now and you’ll keep them through school, first jobs, engagements, pregnancies, hormone shifts, and aging. That is decades of loyalty, plus the overlooked boost from mothers who often fund and champion early care. Ignore them and influencers will lock in as the authority. If you want a stable book and stronger retail conversion, build simple, be social, and start early.
Loved the insights? Subscribe, leave a review, and share with an esthetician who’s ready to stop chasing short-term bookings and start building strategic growth.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
109: How Estheticians Can Grow a Team Without Burnout with Carly Kenyon
We share how Carly grew from solo esthetician to a team of eight, scaled revenue by over 600 percent, and avoided repeat burnout by installing strong systems, clear policies, and firm boundaries. Practical steps show how to capture every lead, reduce cancellations, and transition clients to your team with confidence.
• using Instagram as a consistent client acquisition system • online booking, automated forms, and reminder timing • monthly payment plans for high-ticket treatments • call-capture to recover missed and abandoned leads • cancellation policy with deposits and one-time grace • transitioning clients from founder to team with protocols • hiring before capacity, choosing employees over contractors • delegating social, adding a clinic manager for boundaries • burnout recovery through routine, nutrition, and mindset work • identity coaching, simplifying goals, staying in your lane.
Mentioned in this episode is episode:
094: Solo Estheticians: Stop “I’ll Book Later” Clients with Justin Miller Jurassic Marketing
Visit www.karijopatterson.com. To learn more about one-on-one VIP coaching opportunities, and more. That’s www.karjopatterson.com.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
Ready to stop chasing clients and start leading them? We kick off 2026 by reframing the way estheticians walk into every consultation: calm, clear, and confident, as if the bills are already paid. That single posture shift changes everything from rebooking rates to retail conversions, because clients can feel the difference between pressure and leadership.
Harmony, a registered nurse and advanced aesthetician building a multi-practitioner space in a tiny market, opens up about a familiar challenge: more services and longer hours, but profits that don’t scale with effort. We dig into the real blocker—operating without a scoreboard—and build a simple, repeatable system for clarity. In 15 minutes a week, track total clients, service revenue, retail revenue, and capacity versus demand. Then turn data into decisions with quarterly averages that reveal where growth hides and where money leaks.
From there, we reverse engineer daily revenue targets. Add monthly operating expenses to your desired take-home, divide by working days, and walk in each morning with a clear number to hit. If the schedule falls short, plan two or three ethical upgrades or targeted products that align with client goals. No pressure. No gimmicks. Just preparation and outcomes. We also discuss booth rent realism, annual increases, and how administrative support becomes affordable when the numbers drive the plan.
Expect exact steps, not fluff: a tracking cadence, the categories that matter, how to translate averages into action, and how to sell with integrity by welcoming no on the way to yes. You’ll leave ready to swap discounts for data, anxiety for targets, and hope for a plan that compounds into stable profit—so you can pay your team well, invest wisely, and love the work again.
If this helped, hit follow, share it with a fellow solo esthetician, and leave a quick review. Want coaching on your toughest bottleneck? Apply for a Breakthrough Audit via the link in the show notes and you could be our next guest.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
107: Esthetician Models Strategy: Why Your Clients Aren’t Rebooking
We share the system that turns models into momentum, lashes into stability, and scripted consults into stress-free rebooks. The aim is simple: use repeatable services to buy time, then build authority so facials and premium treatments stick.
• why repeatable services stabilize cash flow • how to script a consult that sells early • when facial models help and when they don’t • using lashes to fund skill-building and training • turning feedback into authority, not discounting • guiding clients into higher-value services • hiring timing once your niche fills • practical steps to pre-frame rebooking
Use code KariJo at checkout for 15% off Borboleta’s online lash training. Go to https://borboleta.com/ Book a call with me: click the coaching link in the show notes Please like and follow the podcast
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Selling doesn’t have to feel like pressure. When clients worry about sounding rude and pros worry about being pushy, everyone hesitates and outcomes suffer. We brought in sales strategist Nikki Roush to show how permission-based selling turns awkward moments into clear next steps, so estheticians can lead with confidence and clients can say yes without friction.
We break down Nikki’s five-step Selling Staircase—Introduction, Create Curiosity, Discovery, Proposal, and Close—and show how to climb it one invitation at a time. You’ll hear how to spot buying signals in real conversations, what to say when someone asks about a new service mid-appointment, and the exact language that earns permission to proceed. We also dig into the role of scripts: useful as structure, dangerous as a crutch. The goal isn’t to memorize lines; it’s to communicate in your voice, meet clients where they are, and guide the next step.
You’ll learn how to handle the five common outcomes of a close—yes, a question, an objection, a no, or “I need to think about it”—without losing momentum. We share practical ways to prevent “parking spaces” like call later or check the site, and replace them with let’s get it on the calendar now. Expect tactics you can use today: framing the session flow to balance power, asking permission to lead, and making payment and scheduling effortless. The result is sales that feel like care, stronger rebooks, and better product follow-through.
If you’re ready to stop convincing and start collaborating with your clients, this one’s for you. Subscribe, share with a fellow esthetician, and leave a review with your biggest takeaway—we’d love to hear which invitation you’ll try first.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
105: Winter Dry Skin Tips Every Esthetician Can Explain to Clients
We break winter skin myths and show how education, not heavier moisturizer, drives results and rebooking. Angela brings a science-first lens to hydration, oils, TEWL, and ingredient order, plus practical scripts you can use today.
• framing winter dryness as environmental stress and TEWL • using travel and water quality to explain sudden changes • the sponge analogy to sell proper hydration layers • why HA needs damp skin and smart pairing • ceramides as barrier signals without clogging • treating dry-acne with thin, aqueous layers and ice • product order: water-based first, occlusives last • choosing backbar lines by delivery systems and results • building authority with consult questions that matter
Subscribe to this podcast, leave me a review. It helps other estheticians find conversations just like this
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
Stop posting everything and selling nothing. We dig into the real reason clients skip past broad menus and show how choosing one focused niche turns confusion into trust, trust into confident pricing, and confident pricing into predictable bookings. You’ll hear why “results” is an empty promise without a plan, how to spot the signs your current niche doesn’t fit, and the one question that instantly validates whether you’re ready to own a specialty right now.
I walk through the skill inventory I use with estheticians to uncover hidden advantages—think flawless facial massage, extraction mastery, perfect pressure, or deep ingredient knowledge—and explain how these small, repeatable skills become marketable, teachable methods. We also talk about why acne, pigmentation, and advanced aging can be risky starting niches for new pros, and how to fill the gap with classes, model clients, and documented protocols that form a clear, sellable journey from intake to aftercare.
To ground it all, I share a Utah spa case study that reframes facials as maintenance, not luxury. By simplifying delivery, clarifying the message, and aligning price with purpose, they solved a real problem for families, teens, and travelers who need consistent care. The takeaway: you don’t have to sound “advanced” to stand out—you need a promise you can keep, a plan you can teach, and a message people can repeat. Ready to refocus and grow? Subscribe, share this with a friend who needs clarity, and leave a review telling us the one skill you’d stake your reputation on.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
103: Stop Guessing in QuickBooks: Money Clarity for Estheticians
We turn bookkeeping fear into calm by showing how QuickBooks can guide real decisions instead of just checking a tax box. Erika explains categories that serve CEOs, the power of reconciliation, and simple ways to plug cash leaks in subscriptions and marketing.
• using categories that inform decisions rather than only taxes • separating advertising channels to track ROI • auditing subscriptions and memberships for silent leaks • building a monthly QuickBooks routine with reconciliation • spotting red flags in reports and missing transactions • knowing when to outsource vs DIY your books • budgeting for education, back bar, and retail with a take‑home target • where to find Erika’s podcast and free QuickBooks health check
Please make sure that you are subscribed to this podcast Please like it Please go leave me a review
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
102: How Solo Estheticians Turn One-Time Clients Into Consistent Rebooking
Booked out and still worried about revenue? We sit down with Ashlyn, an esthetician six months into running a spa designed for moms with on-site childcare, to crack the code on why steady bookings don’t always equal steady income. The answer isn’t more clients—it’s a conversion system that turns “treat-me” facials into rebooks, retail, and reliable monthly revenue.
We start with the foundation: knowing your numbers. You’ll hear a simple, practical method to track treatment and retail revenue monthly, plus weekly client counts and rebook percentages. Once you see patterns, you can predict slow seasons, plan smarter promotions, and stop guessing. From there, we dig into the real customer problem. Ashlyn’s ideal clients aren’t chasing ingredient decks; they’re craving relief from stress and mom-guilt. We show how to mirror their language, deliver a short “wow” lesson on stress and the body, and earn trust by speaking to what they actually need.
Then we build the five-step conversion system you can lift and use tomorrow: a guided consultation that surfaces the real goal, a concise educational moment that builds authority, a clear six-month plan, product recommendations that support relaxation between visits, and a rebooking ask before checkout to keep momentum. We also map a low-pressure follow-up rhythm—texts, simple mailers, quick social touches—to reduce cancellations and maintain connection without feeling salesy.
By the end, you’ll have a repeatable playbook to stabilize revenue without adding hours, expand retail that genuinely helps clients, and measure execution so results improve week after week. If you’ve been hustling for new leads while your calendar is already full, this conversation offers a calmer, smarter path to growth. If this helped, subscribe, share with a beauty pro who needs it, and leave a quick review to tell us which step you’re trying first.
Don't forget to check out this consultation episode - https://www.buzzsprout.com/2384812/episodes/18037507
AND this free Weekly Numbers Tracker from last weeks episode here - https://stan.store/EstheLaunchAcademy
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
101: Why Estheticians Feel Broke (Even When Revenue Is High) — And the System That Fixes It
We dig into why money feels scary, why software isn’t the same as mastery, and how three simple metrics can calm your nervous system and guide better decisions. Confidence rises before revenue when you track weekly and decide by quarterly averages.
• client testimonial on business growth • new year focus on money habits and tracking • psychology of avoidance and nervous system stress • difference between software data and knowing • three core metrics to write down weekly • benefits of quarterly averages over single weeks • systems and self-leadership for solos and teams • simple accountability to build the tracking habit • upcoming coaching call and bookkeeper deep dive
Guys, I have a simple tracking sheet that is a really basic one. Just to get you started, you can click it in the show notes below. I will leave a link for it in the show notes below. Use it, mess it up, come back to it. It doesn't even matter. The goal is just to get started. Remember, software is not leadership, and hope cannot be your next business plan either. Please subscribe and leave me a review. This show exists to help estheticians stop guessing. And those reviews help other estheticians find it.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
100: Korean Skincare Explained for Estheticians (And How It Boosts Revenue)
Korean skincare isn’t just a trend; it’s a smarter system that puts barrier health first and saves your clients from the strip-and-fix cycle. We sit down with Angela Jia Kim—concert-pianist-turned-founder of Savor Beauty—to unpack the rituals behind glass skin, why hydration leads and exfoliation follows, and how clean, concentrated formulas can transform both outcomes and retail.
Angela shares the origin story that pushed her into formulation, then opens up her playbook: a five-step, thinnest-to-thickest routine that clients can actually follow, micro-exfoliation that renews without wrecking the barrier, and two hero ingredients every pro should master—niacinamide for brightening and resilience, and ginseng for circulation and collagen support. We dig into small-batch, nontoxic preservation, fragrance-free options for sensitive guests, and how fresh manufacturing elevates texture, absorption, and trust at the backbar.
Beyond skin, we get real about business. Angela’s take is unapologetic: sales keep the lights on, and selling is an act of service. She walks through her LOVER sales system, reframes marketing as a themed party your clients want to join, and offers practical ways to translate spa magic into daily rituals clients will repeat. If you’ve wondered how to add Korean skincare to your menu, elevate your retail mix, and talk about products without feeling pushy, you’ll leave with scripts, strategies, and a new lens on glow that lasts.
Ready to rethink your routine and your revenue? Listen now, subscribe for more expert interviews, and share your biggest takeaway or ingredient question with us. If you love the show, leave a quick review—your feedback helps more estheticians find these conversations. To learn more about Savor Beauty visit Angela here https://www.angelajiakim.com/ or on IG Savor Beauty Instagram (@savorbeauty)
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
099: Part 2 -Before You Buy That Machine: The 2-Number Test
We share the rule that keeps big purchases profitable and show how to test demand before you buy. A candid laser story and a microderm win reveal how to match machines to the clients you already serve.
• three times monthly payment rule for profit • monthly cash flow over sticker price • emotion and fear versus evidence and numbers • why tools don’t earn, systems and pricing do • demand testing through demos and pre-sell • categorize services to match your clientele • simple homework to decide buy or wait • mistakes to avoid with reps and hype • runway requirement before any purchase
All you have to do is fill out my business audit in the notes below to get on the Podcast! Let's learn!
If you're ready for coaching, book yourself on my calendar here - https://stan.store/EstheLaunchAcademy/p/free-30-minute-consultation-
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
We break down the runway burn rule so you can make calm, smart choices about hiring, moving, or buying equipment. A simple formula shows how many months you can survive and when to pause, cut costs, and focus on profitable services to regain control.
• defining runway and burn rate for solo practices • the three-month threshold for safe decisions • simple formula using cash, pre-booked revenue, and expenses • using three-month averages to smooth swings • why equipment does not fix weak cash flow • fast fixes to extend runway and reduce risk • boosting rebooks to stabilize future revenue • focusing on highest dollars-per-minute services • teaser for the three times rule next week
All you have to do is in the show links below, the show notes below, there is a form to fill out the business audit form. You’re gonna fill it out. We’ll reach out to you, we’ll schedule a time, we’ll get you on my podcast.
I mentioned this course in the episode if you want to find Your Highest ROI Service (profit per minute) here is the link - https://stan.store/EstheLaunchAcademy/p/get-started-with-this-amazing-course-12gf5
Don't miss this episode I mentioned either -
090: Easy Consultation Steps for Estheticians: Make Clients Feel Heard, Book More
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
097: Esthetician Ads that Actually Book Clients: $5 Strategy
We break down how estheticians can turn $5 per day into steady bookings using Meta’s ad objectives, smart creative, and a two-step retargeting funnel that builds trust. Robin shares practical benchmarks, simple scripts for Messenger, and a repeatable system you can run yourself.
• big budget myth and why boost fails • choosing objectives that match outcomes • creative that works with sound off • hooks and headlines that earn clicks • mixing images and video post Andromeda • building a two-step local funnel • retargeting viewers and engagers • simple DM scripts that convert • metrics that matter such as CTR and CPL • ROI thinking and lifetime value • ways to learn ads inside Robin’s membership • book recommendation for building your business
Grab my book today. It will make a great holiday stuffing stuffer. Send it to your husband, tell him you want it. HERE is the link - https://www.amazon.com/Fearless-Prosperity-Growing-Aesthetician-Business/dp/B0DHN31GQT
Hey, thanks for listening. And make sure you like and subscribe and follow this podcast. Leave me a review. It means so much to me, guys.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
096: Solo Esthetician Confidence Blueprint: Niche Down, Get Educated, and Book Clients Faster
We coach Alyssa through rebuilding confidence after burnout, narrowing her services to traveling makeup, and using education and metrics to drive growth. We share why rebooking rates matter, how to niche with intention, and where AI fits next to human touch and realness.
• early career lessons from commission-only work • moving solo, hitting burnout, simplifying services • defining confidence as self trust, not perfection • industry rewards education over effort • choosing a niche and ideal client for makeup • personal equity and the 85 percent rebooking target • Gen Z’s impact on authenticity and trends • AI’s limits versus human touch in aesthetics • debunking viral fads with clear, useful content • next steps with systems, scripts and micro wins
Hey estheticians... I’m going to be offering a chance for a few estheticians to come on and get a free business audit here, live on the esthetician podcast. How you can apply is click in the show notes below. You’ll fill out a form, we’ll reach out and we’ll get you on the podcast today. Then that same link will take you to applying to be a part of my VIP coaching program!
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
095: Turn Model Clients Into Paying Clients That Actually Rebook
The rebook looks perfect… until the cancellation hits the day before. If you’ve felt that gut punch after a model appointment, you’re not alone. We unpack the real reason behind the pattern and show how to turn “free” into loyal with simple systems that work in the real world.
We start by dismantling a costly myth: models are not paying clients, and the psychology is different. Without financial skin in the game, perceived value drops and commitment fades. Rather than ditch models, we reframe them as structured training experiences with expectations, accountability, and documentation. You’ll learn how to log rebooks and cancellations, spot timing patterns, and test changes like a scientist so you can fix the right problem fast.
Then we tackle the sneaky trigger hiding in plain sight—your reminder messages. Neutral prompts like “Reply C to cancel or R to confirm” invite an easy out. We share human, progress‑oriented scripts that connect to client goals and reduce cancellations by anchoring the next visit to momentum and results. From there, we fill the biggest gap of all: the silent weeks between appointments. Handwritten thank‑yous, quick post‑treatment check‑ins, product refill nudges, and mailed newsletters build trust, keep you top of mind, and shift models from casual to committed. We also outline a practical retention mindset for non‑rebookers so you can “build a fence” around future demand without sounding salesy.
If you’re ready to reduce last‑minute cancellations and convert models into paying regulars, this playbook gives you the scripts, tracking steps, and between‑visit touchpoints to make it happen. Subscribe for weekly strategies, share this with a beauty pro who needs it, and leave a quick review to help others find the show.
Here is the link to Mastering Clientele Growth - https://stan.store/EstheLaunchAcademy/p/mastering-clientele-growth
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
094: Solo Estheticians: Stop “I’ll Book Later” Clients
We dig into a simple, reliable system for getting lapsed clients to return: a monthly mailed newsletter that keeps your spa present in their world. Justin from Jurassic Marketing shares the four-page format, the 80/20 content mix, list-building tactics, costs, and the realistic ROI timeline.
• why clients don’t rebook and how to fix it • mailed newsletters as a tangible trust builder • the four-page monthly format that works • 80 percent fun, 20 percent education content mix • avoid promos in the core piece, use a separate insert • how to name and tone the newsletter • building a mailing list with birthdays and giveaways • direct mail vs email roles and synergy • holiday catalogs and gift card strategies • ROI expectations at five to six months and costs • DIY templates vs full-service options
If you're ready to go all in and get serious about building systems that create constant revenue, I want you to book a coaching call with me. Let's get you smart systems right now. Let's get you strategy and support that you actually need to grow your business. You can get coached live right here on the Esthetician podcast. Just click the link below and fill out the form and book a call. Reach out for more newsletter information with Justin at www.jurassicmarketing.com
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
093: Tension Relief Facials: The Niche That Makes Estheticians Booked & Profitable
We coach Alyssa, a new esthetician who left pharmacy, to own a clear niche: become the tension relief facial specialist through advanced massage and a tight rebooking system. We map a simple plan using model clients, Google reviews, and team-aligned promos to fill her calendar fast.
• choosing the employee path to build skill and avoid solo overwhelm • aligning strengths with owner needs to fill gaps • narrowing to a tension relief facial niche with clear benefits • using model clients to fill slow hours and drive rebooking • turning models into Google reviews that convert searchers • creating unique-to-Alyssa services to stand out on the menu • simple scorecard for rebooking, reviews, and conversions
How you can apply is click in the show notes below. You'll fill out a form, we'll reach out and we'll get you on the podcast today Then that same link will take you to applying to be a part of my VIP coaching program
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
092: How to Attract Baby Boomer Clients (and Keep Them for Life)
We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients.
• why Baby Boomers hold wealth and book consistently • language that lands: restore, renew, strengthen • the Linda story and the need for dignity and respect • creating a calm, unhurried, high-trust environment • marketing where they are: Facebook and email • photos and testimonials of clients over 55 • simple instructions and visible credentials • service menu shifts toward comfort and hydration • retention moves: handwritten notes and check-ins • audit steps to fix message, visuals, and pace
Guys, if this episode gave you a light bulb moment, I want you to do me a favor and please go like my podcast and leave me a review
If you are ready for coaching, head on over to www.karijopatterson.com
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
091: Stop Chasing Instagram: Use a Local Podcast to Fill Your Esthetician Books
We share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule, local partnerships, and zip-code audio ads to turn listeners into bookings.
• why podcasting builds authority faster than social posts • naming a show with city and niche for podcast SEO • using partner interviews to expand local reach • running targeted Spotify audio ads by zip code • two-thirds content rule for expert positioning • crafting simple CTAs that drive bookings • starting sponsorships early to fund production • building a routine listening habit that converts
Apply for a free on-air business audit: click the show notes link below to fill out the form. Ready for VIP coaching? Use the same link to apply to work with Kari Jo one-on-one
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
090: Easy Consultation Steps for Estheticians: Make Clients Feel Heard, Book More
Ever wish your consultations felt less like a checklist and more like a conversation that naturally leads to yes? We bring a mastermind student, Natalie, into the hot seat for a live role-play that shows exactly how to transform a first-time facial into a long-term client relationship. You’ll hear the beats, the phrasing, and the psychology that make clients feel truly heard—and why that feeling is the number one driver of rebooking.
We start by refining the opening question and shifting into a five-minute dialogue that surfaces the real priority. Then we demonstrate mirroring—the simple habit of repeating the last one to three words as a question—to lower defenses, invite deeper sharing, and build instant trust. From there, we lay out a clean structure: validate the story, deliver one wow moment of education, and present a clear, step-by-step plan. No jargon, no scripted sales pitch—just the right insight at the right time.
You’ll get a crisp pigmentation explainer that lands with clients: exfoliation won’t erase dark spots if the melanocyte keeps firing pigment, which is why a tyrosinase inhibitor must quiet production before resurfacing can truly clear the surface. We tie that insight to treatment planning—today’s facial, the next visits, and the at-home routine—so your recommendations feel essential, not optional. We also cover SPF and gentle exfoliation coaching for dry skin, plus how to handle “I’m just here to relax” clients by solving for safety and calm first.
By the end, you’ll have repeatable micro-scripts for the moments that matter: the first question, the mirror handoff, the recap for agreement, the wow explanation, and the confident plan that earns each yes. Subscribe for more practical esthetic business coaching, share this with a teammate, and leave a review with the wow line you’ll use this week—what script are you trying first?
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
089: How New Estheticians Should Price Their Services to Get Booked Fast
We share a practical pricing playbook for estheticians, from calculating a base price to launching a “no duh” offer that builds demand fast. We also talk about confidence, rebooking, and when to raise rates without losing momentum.
• base price as the non‑negotiable floor per minute • why copying “going rates” stalls new estheticians • the “no duh” pricing strategy for fast demand • belief and rebooking as growth drivers • time‑bound intro offers and FOMO framing • stepwise price increases tied to utilization • packaging, add‑ons, and margin protection • invitation for on‑air business audits
Link to - Mastering your base price in this episode - https://stan.store/EstheLaunchAcademy/p/profitdriven-pricing-master-your-pricing-
Apply to be featured on the Esthetician Podcast for a free business audit. Click the link in the show notes or visit www.karijopatterson.com to apply.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
088: Estheticians: Simple Holiday Promos That Book You Solid and Boost Retail
We share concrete holiday strategies for estheticians that turn December traffic into winter bookings, from build-a-gift bars and VIP tool discounts to bounce-backs timed for slower months. We also dig into mindset, marketing frequency, and why simple, in-person community beats algorithm chasing.
• vendor gift sets versus DIY curation and sampling • treat-yourself positioning and VIP discounts on tools • build-a-gift bar with clear price tiers and fast packaging • corporate gifting outreach and bulk orders • merchandising basics: clean signage, signature scent, uncluttered tables • bounce-back offers targeted to your slowest months • marketing cadence and repetition across email, text, and scripts • community events that create loyalty and rebookings • test, track redemption, and iterate without doomsday thinking • how to contact Emily and training resources
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
087: Struggling to Run a Team? Here’s the Fix for Estheticians
Ever wonder why some aesthetics businesses thrive while others struggle despite offering similar services? The answer often lies not in treatment expertise, but in business leadership.
Meet Michelle, an ER nurse who launched a med spa seeking better work-life balance as a mother of four. What started in a small room inside a hair salon blossomed into a full-fledged wellness center with her own building, staff, and comprehensive service menu. Despite this impressive growth, Michelle faced a common challenge: "The business side is probably the most difficult thing for me. My passion isn't being a business owner; it's helping people."
This candid conversation explores the fundamental shift aesthetics professionals must make from skilled practitioner to effective leader. Michelle's journey illustrates how success requires more than technical expertise—it demands strategic delegation, purposeful time management, and team development.
The podcast delves into practical strategies like calculating which services generate the highest profit-per-minute, implementing weekly team meetings to align everyone's efforts, and approaching hiring like Tetris—filling your weaknesses with others' strengths. Perhaps most importantly, we explore why investing in your leadership skills creates a foundation for sustainable growth, even when management doesn't come naturally.
Whether you're struggling with profitability, team dynamics, or simply finding balance, this episode offers actionable insights to transform your aesthetics business. As one mentor wisely shared, "Nobody is born a leader. They all become one." Ready to make that transformation? Visit karyjopatterson.com for more resources to help you build the aesthetics business you've always envisioned.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
086: Should You Go Solo? How Estheticians Know They’re Ready
The Solo Readiness Scorecard to Avoid Burnout, Build Profit, and Start With Momentum”
Discover whether you should leave your employer to start your own esthetics business by understanding the concept of "personal equity" and how it determines readiness for entrepreneurship.
• Working for someone else vs. going solo both mean starting from zero with client books • The reality: solo estheticians typically earn $30-40K while employed estheticians make $40-60K without overhead • For every $100 facial, you only take home $7-10 after expenses, taxes, and overhead • 82% of businesses fail due to cash flow issues, not lack of skill • The industry average rebooking rate of 65% is unsustainable for solo success • The Solo Readiness Scorecard: financial runway, niche clarity, consultation skills, and market demand • Building momentum while employed allows you to perfect systems without paying overhead • Success requires knowing exactly what problem you solve and being known for specialized knowledge
Leave a review to help this podcast reach more beauty professionals. Remember, survival is not the end goal—with the right systems and mindset, you can move into fearless prosperity.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy
Email marketing expert Liz Wilcox reveals how estheticians can leverage their client email lists to generate consistent rebookings and build stronger connections with clients.
• Use email marketing to maintain ownership of your client relationships instead of relying solely on social media platforms • Create an exclusive "VIP list" to incentivize email signups with first access to bookings and special deals • Write emails in your authentic voice rather than adopting an overly professional tone • Include a brief personal update (2-3 sentences) at the beginning of each email before transitioning to business matters • Send emails consistently, starting with once a month and potentially increasing to twice monthly • Ask simple yes/no questions in your emails to encourage replies and open conversations • "Scrub" your email list regularly by removing subscribers who aren't opening your emails • Share client testimonials and before/after photos to nurture potential clients who haven't booked yet • Use seasonal themes and promotions to create timely, relevant email content
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
084: Add Facials, Keep Your Niche: Skin-Recovery Strategy for Waxing Estheticians
Ever find yourself torn between mastering your specialty and expanding your service menu? You're not alone. This captivating coaching session with Tara from Wicked Beauty Studio reveals the exact growth strategy that transformed her business from a basement operation to a thriving storefront.
When Terra sought advice about adding facials to her successful waxing studio, she discovered something profound: the clearest message wins in business. Her dilemma resonates with so many beauty professionals—the desire to grow without diluting what's already working. Through tactical guidance, we uncover how strategic service addition can enhance rather than confuse your brand.
The conversation takes a fascinating turn as we explore the psychology behind business expansion. Terra shares her journey from basement entrepreneur to confident business owner, revealing how location change sparked a marketing mindset shift. "When I moved to my storefront, I started passing out business cards and going to events—marketing to everybody I came across," she explains. This transformation wasn't just about physical space but about embracing her professional identity.
Perhaps most valuable is the discussion around hiring decisions—booth rental versus employees—and the unexpected pitfalls of each model. "I couldn't control my brand," Kari Jo reveals about her experience with renters, offering crucial insights for those considering team expansion.
Whether you're contemplating adding new services, moving locations, or bringing on team members, this episode provides the clarity you need to make strategic decisions that strengthen rather than scatter your business focus. Ready to grow without losing what makes you special? This is your roadmap.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
083: Weekly Team Meetings That Scale Your Esthetician Business: Fix Turnover, Build Profit
Weekly team meetings are a non-negotiable foundation for scaling your aesthetics business and creating a stable team culture that prevents costly employee turnover. When implemented correctly, these gatherings transform from boring obligations into culture-building sessions that your team will value and look forward to attending.
• Hiring someone new costs money for at least six months before becoming profitable • Employee turnover is extremely expensive and often indicates systemic problems in your business • Weekly meetings increase employee engagement by 43% and make businesses 21% more profitable • Common excuses (scheduling conflicts, not wanting to pay for meeting time, preferring one-on-ones) all indicate leadership problems • The perfect meeting formula includes good news, team appreciation, customer feedback, goals review, priority topics, team input, and mini-education • Group meetings create camaraderie that one-on-one meetings cannot achieve • Without regular alignment, your team is like rowers with blindfolds moving in different directions • Creative scheduling solutions exist for teams with varying work schedules
Text us your name, number, and email through the link below to come on the podcast for free coaching where we'll create a system to solve your specific business challenge.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
083: How Estheticians Can Get Featured in Skin Inc. & Build a Powerful Personal Brand
Ever wondered what it takes to get your name and expertise featured in a major industry publication? In this enlightening conversation, Kitty Lin, the Managing Editor of Skin Inc magazine, pulls back the curtain on beauty publishing and shares exactly how estheticians can build their personal brands through media opportunities.
Kitty reveals her fascinating journey from marketing team member to editorial leadership, bringing a fresh perspective to one of esthetics' most respected publications. What stands out is her passion for transforming Skin Inc from a one-way content provider into "the living room hosting conversations" for industry professionals. This shift creates unprecedented opportunities for practitioners to share their knowledge and build their reputation.
The most valuable takeaway? You don't need to be a professional writer to be featured in a major publication. Kitty enthusiastically explains how interviews, casual conversations, and authentic storytelling often produce the most compelling content. "If you have a story, let's find a way to get it out there," she encourages, dismantling the barriers that have kept many talented estheticians from sharing their expertise more broadly.
The conversation takes a deeper turn as Kitty and Keri Jo discuss the challenging landscape facing today's estheticians – caught between increasing medical regulations on one side and unqualified social media influencers on the other. This candid discussion offers perspective on how professionals can navigate these pressures while maintaining their unique value proposition.
For anyone looking to elevate their career beyond daily treatments, this episode provides actionable steps for connecting with publications, pitching your ideas effectively, and overcoming the fears that hold many back from broader recognition. As Kitty so perfectly puts it, "Everything starts at hello" – a simple reminder that building connections is the foundation of any successful personal brand strategy.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
082: The Hard Truths About Being an Esthetician: Money, Burnout & Building Real Wealth
The aesthetics industry isn't all glamour and easy money – it's filled with financial challenges, unrealistic expectations, and competitive pressures that new estheticians rarely anticipate. Building real wealth requires developing multiple income streams beyond just providing services.
• The money isn't what you think – most estheticians only take home about 7% of their revenue • Real financial freedom comes from developing assets outside your aesthetics services • Social media creates unrealistic expectations with carefully selected before-and-after photos • Not everyone should be a business owner – many would thrive more as employees with the right employer • Find employers who invest in leadership training and employee development • Industry competition is cutthroat, but collaboration is more valuable than going solo • Building multiple income streams is essential for long-term financial success
If you're struggling with a business challenge and want free coaching, text me through the link in the show notes, DM me on Instagram @kerryjopatterson, or email me to be featured on an upcoming episode.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
081: What I’d Do Differently if I Started My Esthetician Business Today
Remember when Instagram was the golden ticket to building an esthetician business? Those days are gone. The digital landscape has shifted dramatically, and what worked a decade ago is now drowning in a sea of oversaturation.
Did you know the average person scrolls past 95% of social content without truly engaging? Or that businesses are posting eight times more content than just three years ago? As someone who built and sold a successful esthetics practice, then struggled to replicate that Instagram success with my coaching business, I've learned some hard truths about marketing in today's environment.
The breakthrough came when I switched from pouring endless hours into Instagram to launching a podcast. Almost immediately, client bookings increased while my social media efforts decreased. Why? Because people don't book services based on pretty feeds—they book based on trust and relatability.
If I were starting my esthetician journey today, I'd focus on three key strategies: First, create a community-focused podcast addressing my ideal clients' specific challenges, subtly promoting my services. Second, reimagine social media with content that provides genuine value and humor, not just service highlights. And third, aggressively build Google reviews, knowing that 79% of consumers trust online reviews as much as personal recommendations.
This episode weaves these business insights with my hilarious adventures driving a Tesla cross-country (including why self-driving cars don't see turtles!), exploring how technology changes our expectations and capabilities. Want to discuss how these strategies might work for your specific situation? Message me through the link in the show notes to schedule a one-on-one coaching call where we can create a personalized growth plan.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
080: How Estheticians Can Sell More Retail Without Feeling Pushy (Hint: It’s Not About the Product)
Retail expert Susanna Dellinger shares powerful strategies for estheticians to build community and boost product sales through authentic storytelling and meaningful client connections.
• Susanna Dellinger, CEO of Bright Beauty Collective, brings 24+ years of retail beauty expertise • The secret to selling retail is storytelling – connecting product stories with client needs • Know your client community deeply before selecting products for your shelves • Create pop-up events outside your studio where your ideal clients already gather • Host VIP nights and social shopping experiences to make retail fun and engaging • Learn and share your product's unique story to create emotional connections • Never contact clients only when selling – build relationships through multiple touchpoints • Consider joining Fieldly, Susanna's new platform connecting beauty freelancers with brands • Transform customers into community by focusing on genuine relationships • Follow your unique vision and treat everyone with kindness to build lasting prosperity
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
079: “Too Busy” Is Killing Your Beauty Business: How Estheticians Can Reclaim Time & Profit
Are you constantly saying "I'm too busy" but not seeing the results you want in your aesthetic business? This powerful mindset shift could be the game-changer you need.
The busy trap keeps many estheticians stuck in survival mode, wearing every hat from service provider to social media manager to bookkeeper while still balancing family responsibilities. This constant state of overwhelm creates an illusion of productivity while actually preventing strategic growth. As Keri Jo reveals through her coaching experience, claiming we're "too busy" often masks deeper issues: avoiding difficult decisions, focusing on low-value tasks that don't drive profitability, or struggling to trust others with any aspect of our business.
Drawing wisdom from "The Ruthless Elimination of Hurry," Kari Jo highlights the paradox of our modern world - despite countless time-saving inventions designed to give us more time, we feel busier than ever. The solution lies in a powerful technique used by virtually every successful CEO: time blocking. The Monday Hour One method transforms your relationship with time through a comprehensive mind sweep, strategic scheduling, and the discipline to follow through. When you write down every task, prioritize based on profitability, schedule each item with a specific timeframe, and commit to that schedule, you'll be amazed at how much you can accomplish.
The most significant challenge isn't creating your schedule but sticking to it when resistance inevitably strikes. Understanding that resistance is your signal to begin, not quit, is transformative. By honoring your commitments to yourself for just one week, you'll experience a confidence boost that ripples through every aspect of your business. Ready to break free from the busy cycle? Schedule a free 30-minute coaching call to identify what's truly holding you back and get strategic guidance to finally move forward.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
078: Stop Wasting Free Services: Use Google Reviews to Build Your Esthetician Business
Ever wonder why your model treatments aren't filling your appointment book? It might be because you're focusing on the wrong return. While most estheticians chase fleeting Instagram mentions that vanish in 24 hours, the real gold lies in Google reviews—your permanent, trust-building, client-converting asset that works tirelessly while you sleep.
Google reviews serve as your 24/7 marketing billboard. When your dream clients—those skincare-loving women in their 30s and 40s with disposable income—hear about your services, they don't immediately book. Instead, they Google you first, scanning your stars and reading what others have to say. Research shows 93% of consumers read online reviews before making decisions, and 48% trust them as much as personal recommendations from friends or family. That's powerful social proof that can't be matched by social media exposure.
Beyond building credibility, these reviews significantly boost your SEO. Google determines local search rankings based on relevance, distance, and prominence—and reviews directly influence your prominence. A business with 100 thoughtful reviews will consistently outrank competitors with only 10, even if offering identical services. Each new review pushes your business higher in search results, increasing visibility and bringing more clients through your door.
Don't fall into the trap of thinking you're "losing money" by offering free model treatments. When exchanged for a quality Google review, that single session could generate thousands in revenue over time through new clients who discover and trust you based on that review. It's not just about collecting stars—it's about building a narrative that sells your services even when you're not actively marketing. Start requiring Google reviews from your models, make the process simple, and watch as your business grows through the compounding effect of client trust and search visibility. Remember, you don't need 10,000 Instagram likes—you need 10 raving Google reviews that actually convert to paying clients.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
077: How Anianne Owens Grew Her Beauty Brand by Ditching the Rules and Owning Her Aesthetic
What happens when you embrace your true self in business? Ani Owens' remarkable journey from 4,000 to 40,000 Instagram followers in just a few years provides a masterclass in authentic branding and social media growth.
Forget what you've heard about Instagram's algorithm working against you. Ani pulls back the curtain on what actually drives social media success: consistency, authenticity, and embracing what makes you unique. Setting up multiple tripods while working with clients, she's built a content library that ensures she never misses posting - for hundreds of days straight. The key revelation? The algorithm doesn't keep your information forever. After 30 days of inactivity, you're essentially starting over, which is why consistency (even if not daily) matters tremendously.
But the real magic happened when Ani stopped trying to fit the perfect professional mold. "I became like 'I'm Ani, I'm a human being who happens to have these businesses,'" she explains. By sharing both wins and losses, good days and struggles, she created genuine connections that fueled her growth. This philosophy extends to her Gothic-inspired branding - from her hairline "Mourning Hair" (complete with coffin packaging) to her cemetery photoshoots. Rather than trying to appeal to everyone, Ani focused on what made her happy, creating a brand that deeply resonates with her ideal audience.
For beauty professionals struggling with social media, Ani created Content Coven, a membership providing industry-specific content calendars, captions, and strategies. Her approach cuts through generic advice, offering practical solutions tailored specifically for beauty professionals. The philosophy behind everything she creates is clear: authentic branding isn't about appealing to everyone - it's about being so true to yourself that you naturally attract your perfect audience.
Ready to transform your approach to branding and social media? Connect with Ani on Instagram at @anianne.owens. She welcomes DMs and is committed to helping beauty professionals succeed, regardless of budget constraints. Your authentic brand story is waiting to be told.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
076: From Solo to CEO: How This Esthetician Hired Her First Team Without Losing Control
Krystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer service that made her business thrive.
• Building a successful solo practice by genuinely caring about clients and keeping detailed notes about their lives • Avoiding using your own name for your business to make it easier to scale with other providers • Investing in coaching to navigate the hiring process and overcome fear of making mistakes • Creating comprehensive training protocols and systems for new employees • Working through the challenges of payroll and administrative tasks • Implementing effective hiring practices including the "hire slow, fire fast" approach • Using a multi-step interview process: phone interview, in-person meeting, and working interview • Helping employees build their clientele through social media marketing and referral cards • Letting go of control as the biggest challenge in transitioning from technician to business owner • Utilizing virtual reception services to improve work-life balance
Reach out to Krystal on Instagram at @knockout_beauty_bar if you're thinking about hiring or growing your aesthetics business. She's happy to share her experiences and answer questions about the journey from solo provider to business owner.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks
Kari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy.
• Emily shares her journey from elementary teacher to coach, facilitator, and speaker helping women build intentional lives that feel good • Many successful women have "checked all the boxes" but still feel burnout and frustration despite outward success • The most successful women spend 80% of time on themselves, 20% on their business - completely contrary to hustle culture • Money is an amplifier, not a solution - people making $100k+ monthly can still live in scarcity mentality • The struggle to delegate stems from perfectionism and resistance to receiving help • Ask why asking for help feels uncomfortable and challenge old stories that no longer serve you • Try the "Wouldn't it be cool if..." exercise for 10 minutes to identify gaps between current reality and deeper desires • Overcome fear of rejection by recognizing that those who live without regret take brave steps others didn't understand • Small consistent changes drastically transform your life over time - "we overestimate what we can do in a week and underestimate what we can do in a year"
Follow Emily on Instagram @EmilyReuschel and check out her podcast The Wild and Waking podcast for more insights on building a business that feels as good as it looks.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
074: How to Hire the Right Esthetician Without Wasting Time, Money, or Your Sanity
Hiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost them an average of $14,000 per bad hire.
Think about that number for a moment. At 30% of the average esthetician's annual salary, bad hires create a financial black hole that many small businesses can't recover from—especially when you realize you won't see a return on any employee investment for at least six months. The traditional "submit resume, interview, skills test" approach simply doesn't cut it anymore.
Your hiring journey must begin long before you post that job listing. It starts with crafting a mission statement specifically for your team—not your clients. This internal mission should function like a memorable slogan that every employee can repeat and embody. From there, develop a job description that doesn't just list duties but tells your company's story, highlights what makes working with you unique, and clearly prioritizes responsibilities from most to least important.
Understanding working styles is perhaps the most overlooked aspect of successful hiring. I've found tremendous value in identifying my own strengths and weaknesses using the Five Working Geniuses assessment. This allows me to hire people who excel precisely where I struggle. Remember when I hired my first receptionist because I couldn't say no to clients? Or my second esthetician because I disliked permanent makeup? These strategic hires complemented my weaknesses rather than duplicating my strengths.
Don't underestimate the power of a thoughtful application process. I've completely abandoned resume reviews in favor of detailed questionnaires that reveal a candidate's communication style, attention to detail, and alignment with my values. The length and care of their responses tells me more about their work ethic than any resume ever could.
Ready to transform your hiring process from guesswork to strategy? Stop hiring like a desperate entrepreneur and start hiring like the CEO your business deserves. Check out my comprehensive course "How to Hire Like a Boss" where I walk you through each step of creating a hiring system that consistently brings the right people into your business.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians
Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.
• Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% later) • Exploring unique retail options beyond traditional skincare products • Using storytelling techniques to create natural, non-pushy sales opportunities • Creating visual displays that help clients see themselves using products • Building displays as lifestyle vignettes rather than by product category • Starting small with just $100-200 investment in select retail items • Finding products with higher margins than traditional skincare lines • Including unexpected items like hair accessories, robes, or specialized beauty tools • Understanding that multiple income streams create financial stability
Download Emily's free startup formula for estheticians at boutiquetrainingacademy.com/kari
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
072: From Burnout to CEO: How This Esthetician Built a Million-Dollar Team Without the Treatment Room
What happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level.
In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to share her remarkable journey from burnt-out service provider to thriving business owner. The raw emotion in this episode reveals just how profound this transition has been - not just for Jacqueline's business but for her entire life.
"Looking back at that video, I was like, oh my God, I can't believe I looked like that a year ago," Jacquelyn shares, reflecting on her initial coaching session. "I can't believe that I was doing it all... I was surviving, but you can do it all without doing it all great." Since implementing proper systems and embracing her role as a CEO rather than just an esthetician, Jacquelyn has lost 40 pounds, gained newfound energy, and built a million-dollar company that runs smoothly even when she's not physically present.
The conversation dives deep into the fears that keep estheticians trapped behind the chair - fear of client abandonment, fear of team members leaving, fear of losing control - and how overcoming these barriers leads to exponential growth. Jacquelyn's candid admission that "what got me from point A to point B wouldn't get me from B to C" provides a powerful framework for understanding why so many beauty business owners plateau.
Perhaps most valuably, Jacquelyn outlines the specific systems that transformed her business, particularly her accountability framework that empowers her team while maintaining high standards. Her insights on creating true leadership in the beauty industry, rather than perpetuating the unhealthy cycles many professionals experience, offer a roadmap for anyone ready to evolve from service provider to visionary business owner.
Ready to transform your own esthetics business? This conversation will show you it's possible to build financial freedom and time independence without sacrificing quality or abandoning your passion for the industry.
Check out Jacquelyn's amazing accomplishments here -
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
071: Did You Hit Your Goals or Drop the Ball? Mid-Year Check-In for Estheticians
Do you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transform your business when you learn to listen.
Dropping the perfect facade and embracing authenticity becomes the unexpected theme as Kari reveals her most successful podcast episodes were the ones where she simply showed up as herself – unscripted, unfiltered, and speaking her own language rather than trying to sound like someone else. This powerful realization has transformed her approach to content creation and business coaching.
Join Kari for a vulnerable mid-year goal check-in where she categorizes her progress as "crushed it," "kind of did it," or "dropped the ball." This honest assessment strategy allows her to celebrate wins (like her thriving coaching practice after niching down on pay structures), adjust course on struggling initiatives (digital product sales), and maintain essential family boundaries as her business grows.
The episode delivers an unexpected bonus: a detailed tutorial on creating your own personalized AI nutritionist using ChatGPT. Kari walks through exactly how she set up a system that creates customized meal plans, analyzes restaurant menus in real-time, and even tells her when it's okay to enjoy that occasional Snickers bar. This innovative approach to problem-solving resulted in significant health improvements within just one week.
For estheticians considering business expansion, don't miss Kari's timely real estate insights. "We're in a bare market right now – people become rich in bare markets," she explains, highlighting why now might be the perfect moment to invest in property when others are desperate to sell.
Whether you're struggling with tracking metrics, setting effective goals, or finding the right balance between business growth and personal freedom, this episode delivers practical wisdom you can implement immediately. Text us with topics you want covered in future episodes – Kari might even invite you on to walk through your specific challenges together!
Go check out her monthly mastermind to get you started on your journey to success here - https://stan.store/EstheLaunchAcademy/p/empire-building-mastermind-xrvzf
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
070: Want to Add Laser to Your Spa? What Every Esthetician Must Know First
Robert from Texas Laser Institute shares his journey from lawyer to laser business owner and provides practical guidance on adding lasers to esthetician practices. He breaks down the science behind laser hair removal, how to choose the right equipment, and the important balance between safety and effectiveness that every esthetician must master.
• Texas Laser Institute is a state-approved career school training professionals in laser and medical aesthetics • Robert built a successful med spa business by cutting market prices while maintaining quality results • Laser hair removal works through selective photothermolysis, targeting and destroying hair follicle stem cells • Four main laser platforms exist: diode (810nm), Alexandrite (755nm), ND:YAG (1064nm), and IPL (broadband) • Choose your laser based on your clientele's skin types - Alex for lighter skin, YAG for darker skin types • The key to success is balancing safety and effectiveness in every treatment • Medical director requirements vary by state - ensure yours is knowledgeable, active and engaged • Profit margins on laser treatments can be substantial as the cost per pulse is minimal • Focus on delighting customers through quality service rather than fastest possible treatments • Always err on the side of safety, especially when starting out with laser treatments
Learn more about their training programs in Houston, Dallas and Austin. Website: https://texaslasers.com/
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
069: Stop Drop-Shipping: How Estheticians Can Sell More Retail Without Extra Clients
Are you an esthetician who believes you need more space to sell retail effectively? It's time to confront that limiting belief head-on. Four walls is all you need to transform your business through strategic retail sales.
Throughout my career coaching estheticians nationwide, I've discovered that retail consistently represents the biggest blind spot for most practitioners. Many of my clients are fully booked with loyal customers who trust their expertise, yet they barely sell any products. The excuses range from "I don't have enough space" to subtle indications they don't fully believe in their product lines. When you don't stock products in your treatment room, you're unconsciously signaling to clients that you don't back these recommendations enough to invest in them yourself.
Drop shipping is particularly problematic. When clients leave without products in hand, they often experience immediate buyer's remorse and question their purchase. Contrast this with clients who walk out holding their new skincare items – they have a tangible reminder of their decision and the positive emotions attached to it. People buy based on feelings, not features, which is why the physical handoff matters tremendously.
You don't need to start with massive inventory. I began with a $3,000 opening order, but you can start with a single shelf featuring your top three sellers. To manage inventory effectively, try my sticker method: mark new products with dated stickers and discount any that haven't sold after six months. This keeps your inventory (and money) moving instead of stagnating on shelves.
The potential is remarkable – one lash artist in my company sold $1,500 in retail in a single week without performing a single facial! She earned 20% commission while my company earned 30%, creating significant additional income without booking extra appointments. Ready to implement these strategies? Join my Fearless Prosperity Mastermind for just $97 and learn the systems that will help you break through the survival phase and build your esthetician empire. What retail opportunity will you seize today?
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
068: How to Shift Estheticians from Hourly to Commission Without Losing Your Team or Your Mind
Ready to transform your spa's pay structure but afraid of the fallout? You're not alone. Many spa owners find themselves trapped between financial necessity and fear of employee backlash when considering the switch from hourly to commission-based compensation.
This episode tackles this challenge head-on with a powerful reframe: "Hourly is capped. Commission is scalable." When properly presented, commission isn't a punishment but an opportunity for growth—both for your business and your team members. The fear that employees will interpret this change as abandonment is addressed with practical communication strategies that position commission as a partnership rather than a penalty.
Kari Jo shares from personal experience, drawing parallels between her transition of employees from 1099 contractors to W-2 status and the hourly-to-commission shift. She candidly discusses the benefits that emerged during COVID when her properly classified employees could access unemployment benefits while independent contractors couldn't—a perfect example of how doing things correctly protects everyone involved.
Before making any changes to your compensation structure, heed this critical warning: commission regulations vary dramatically by state.
Perhaps most importantly, this episode delivers the tough love many spa owners need to hear: "If you're scared to rock the boat with your team but your numbers are bleeding, you're not running a business—you're managing feelings." Leadership requires making difficult decisions, and protecting your vision sometimes means accepting that you might be the villain in someone else's story.
Ready to lead with confidence?
Book a free strategy call with Kari Jo here - https://stan.store/EstheLaunchAcademy/p/free-30-minute-consultation-
and transform your approach to compensation, leadership, and profitability.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
067: From Solo Esthetician to Sales Rep: How to Grow Beyond the Treatment Room with Kelly from Dermalogica
Skincare industry veteran Kelly shares her 16-year journey from esthetician to sales representative at Dermalogica, revealing what the job really entails and how spa owners can maximize these valuable relationships.
• Sales rep careers require passion, industry knowledge, and planning abilities • No two days are the same when managing territories across multiple states • Sales reps aim to support business owners, not just take product orders • Schedule regular meetings with your rep and don't wait to ask important questions • Keep retail products in stock rather than dropshipping for best client experience • Top retailers consistently discuss products throughout the client journey • Offer clients options to "walk, jog, or sprint" toward their skincare goals • Plan seasonal promotions months in advance with your rep's guidance • Sales reps have access to your purchasing data to help set strategic goals • Building relationships with reps gives you access to free education and resources
Reach out to Kelly on Instagram to learn more about the sales representative career path or how to maximize your relationship with your current skincare rep. IG: @kellydermalogica. FB: Kelly Dermalogica
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
066: The Unspoken Truth About Selling Your Esthetician Empire for Maximum Profit
Ever lay awake at night fantasizing about selling your esthetician business and walking away for good? That freedom might be further away than you think.
In this eye-opening episode, Kari Jo Patterson delivers the unvarnished truth about selling an esthetician business - something she learned firsthand when selling her own company. Through two compelling real-world examples, she illustrates why most beauty businesses have almost no market value despite generating substantial income. The harsh reality? When you ARE the business, there's nothing concrete for buyers to purchase or banks to finance.
The episode delves into the critical distinction between emotional value and market value. That solo esthetician netting $150,000 annually might believe her business is worth a premium, but without systems, employees, and transferable brand recognition, potential buyers see only risk. Banks—the ultimate arbiters of business value—refuse to finance acquisitions without tangible collateral and evidence that revenue won't evaporate when the seller exits.
Kari Jo doesn't just highlight problems; she provides a practical blueprint for building true business value. She outlines the five essential elements every esthetician must develop: documented systems that function without the owner's presence, capable employees who maintain client relationships, a brand identity separate from the founder's personality, tangible assets (particularly real estate), and consistent profitability. The message resonates with both industry veterans seeking eventual exit strategies and newcomers hoping to build sustainable businesses from day one.
Whether you're feeling burnout creeping in or just starting your entrepreneurial journey, this episode offers valuable perspective on creating freedom through strategic business design rather than endless personal hustle. Ready to transform your practice from a self-created job into a genuine asset others would eagerly purchase? Subscribe, leave a review, and share this episode with fellow estheticians who need this reality check!
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
065: From Good to Unforgettable: Transforming Your Esthetics Business
What separates a good esthetician from one who commands premium prices and has clients raving about their business? The answer lies not in the technical skills, but in crafting an unforgettable client journey from the first point of contact through long-term relationship building.
I'll never forget the moment that transformed my already successful esthetics business into something extraordinary. After bringing luxury hair extensions into my practice, I witnessed firsthand how a meticulously designed customer experience could justify premium pricing of $1,700-$3,000 per service. The revelation was immediate: if I applied this same framework to my esthetics services, I could elevate them from merely good to truly unforgettable.
The eight-touch-point framework I developed has become the foundation for creating exceptional client experiences. From how potential clients discover you online (hint: before-and-afters aren't enough), to the critical reassurance period between booking and arrival, to the often-neglected follow-up process—each touch point presents an opportunity to differentiate yourself. Most estheticians view treatments as one-time transactions rather than building blocks in an ongoing transformation story. By mapping the complete journey—including celebrating client milestones and creating shareable moments that turn clients into advocates—you can command higher prices while delivering experiences clients can't help but talk about.
Remember, technical expertise may get clients in the door, but an extraordinary journey keeps them coming back and brings their friends with them. If you're ready to stop competing on price and start standing out through experience, it's time to intentionally craft each touch point of your customer journey. Your clients deserve more than just good service—they deserve an unforgettable transformation that makes them feel valued at every step.
Want to discuss how to implement this framework in your specific business? Book a free coaching call with me and discover how to elevate your client experience to justify premium pricing while building a sustainable, client-focused brand that stands the test of time.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
064: Trademarks, Contracts & Client Protections for Estheticians with Alyssa Malchiodi
You can find Alyssa Malchiodi Founder, Legal Doer ®️ https://www.instagram.com/legaldoer/
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com
063: The Legal Pitfalls of 1099 vs. W-2 in Esthetics
The costly classification mistake that could destroy your esthetics business and land you in serious legal trouble. As a spa owner who scaled to a 4,000-square-foot facility while others in my town struggled, I've learned the hard truth about 1099 contractors versus W-2 employees – and it might shock you.
Most estheticians hire 1099 contractors because they fear payroll taxes and paperwork. What they don't realize is this decision could trigger what I call the "hella trifecta" – simultaneous investigations from the IRS, Department of Labor, and State Unemployment Department. This isn't just about paperwork; it's tax fraud that can result in back taxes, penalties, and even jail time.
The wake-up call for me came when a 1099 contractor forgot about her appointments, leaving clients stranded. I couldn't require her to fix the situation because legally, she wasn't my employee. That's when I realized I had zero control over my brand's reputation – everything I'd built could be destroyed by someone I couldn't manage.
The truth is this: if you provide the tools, products, booking system, and expect someone to work primarily for your business, they're a W-2 employee. Period. When salon owners claim 1099 status benefits workers through tax write-offs, they're concealing the fact that contractors actually pay double the taxes because the business is illegally pushing its tax burden onto them.
Proper employee classification isn't just about compliance – it's about building a business that can actually scale. I've created "The Esthetician's Guide to a Profitable Pay Structure" to show you how a correctly structured compensation system makes W-2 employees more profitable than contractors while keeping you legally protected. Are you ready to stop being afraid of payroll and start building an empire that lasts?
Leave a review if this episode helped you – your feedback means everything as we continue our mission to help estheticians build businesses where passion truly meets prosperity.
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.com