84. Is Starting a Podcast Worth Your Time Right Now?
Season 1 · Episode 84
Tuesday, September 1, 2026 • Duration 24:00
Have you been wondering whether starting a podcast would actually be worth your time?
With so many ways you could market your business, it’s easy to get pulled into a strategy simply because it seems to be working for someone else.
But just because something could help your business doesn’t mean it’s the smartest place to put your time, money, energy, and focus right now.
This episode kicks off my new "Worth Your Time" Series, a special 4-part collection designed to help you make smarter decisions about the business-growth strategies competing for your attention.
And we’re starting with podcasting.
Before launching this show, I spent five months researching podcast strategy because I knew it would be a major commitment. Nearly two years and more than 80 episodes later, I’ve learned a lot about when podcasting can be incredibly valuable — and when I’d recommend focusing somewhere else first.
✨ If you’ve been circling the idea of starting a podcast and want a clearer answer about whether now is actually the right time, this episode is for you.
🎯 You’ll Discover:
The question I wish I’d asked before starting my podcast
What surprised me most about how the show actually grew my business
Why the same strategy can be brilliant for one business and a distraction for another
The business conditions that can make podcasting far more valuable
How to tell whether your answer is “yes,” “no,” or “not yet”
🤝 Special Bonus to Work With Me This September:
If this has you thinking, “I don’t actually know what strategy I should be focusing on right now,” this is exactly the kind of question I love helping you answer.
Inside Package Your Process™ with the Expert, I help you get clear on what you do, package your expertise into a clear offer or framework, and create practical messaging you can actually use to network, email, speak, market — and eventually, maybe even sit down behind that podcast mic!
🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE!* 🌟
Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business, plus an ongoing monthly Zoom to bring me your questions as you move into your next season (and maybe even create a podcast!)
📅 To get started, set a free 20-minute clarity consultation with me now:
PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year!
*Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify.
✅ Dive Deeper:
Listen to Episode 28: “My Secret to Marketing Without Losing My Mind: Consistency Containers”
83. The Simple Client Question That Turns One-Time Buyers Into Lifelong Fans
Season 1 · Episode 83
Tuesday, August 25, 2026 • Duration 13:48
Yesterday, I raved to my bestie about a company I’d been ready to throw in the towel on just a month earlier. What changed? How they handled my customer experience!
What can you take away from that in your own business is what we’re exploring in this episode.
I’m sharing the customer service moment that turned me from frustrated buyer back into loyal fan, and what it reminded me about the way we serve our own clients.
Because your clients don’t need every part of their experience to be flawless. But they do need to feel heard, understood, and cared for when something isn’t working.
I’m also sharing the simple question I ask clients to uncover blind spots, strengthen relationships, and improve the experience in ways I could never see from inside my own business.
Whether you’re a coach, consultant, speaker, or service provider, this is a small client experience strategy that can help you keep great clients longer, create stronger advocates, and make your business better at the same time.
🎯 YOU’LL DISCOVER
How one company turned a frustrating customer experience into a glowing poolside recommendation
Why being heard can completely change the way someone feels about your business
The hidden client experience blind spots you may never notice on your own
The simple question I ask to uncover what could be better
Why honest feedback can strengthen trust instead of damaging it
How better client conversations can lead to stronger relationships, referrals, and repeat business
🎧 DIVE INTO THIS RELATED EPISODE
EPISODE 37 - Why You Shouldn’t Ask for Testimonials (and What to Ask for Instead)
💌 GET THE NEXT NEW EPISODE!
Want new episodes like this and helpful resources sent straight to your inbox?
82. Choose Your Own Adventure! Need Balance, Messaging, or Branding?
Season 1 · Episode 82
Tuesday, August 18, 2026 • Duration 05:57
Remember the amazing Choose Your Own Adventure Books?! Well, instead of one big lesson today, I’m giving you three possible paths you get to choose from, based on what your business needs most right now.
So, what do you need today? Choose your adventure to listen to now:
Need more balance?
Episode 32: How to Be a Better Boss to Yourself Without Losing Business
81. The Messaging Flywheel: How to Turn Your Message Into Momentum
Season 1 · Episode 81
Tuesday, August 11, 2026 • Duration 17:23
What if the biggest opportunity in your messaging isn’t finding better words… but getting better at using them?
Most business owners think of messaging as a tool: your elevator pitch, your positioning, the words on your website. But messaging is also a verb — a skill you practice every time you talk about what you do.
And that’s what can create and sustain your "Messaging Flywheel" - momentum that brings, keeps, and creates more clients and opportunities over time by leveraging your messaging (not keeping it a secret til it's "perfect").
Like a craftsman gets better at using his tools, the more you use your message in real conversations, the more confident and natural you become, the more you learn what resonates, and the more opportunities you create to attract clients, referrals, and new possibilities.
🎯 YOU’LL DISCOVER
Why messaging is both a noun and a verb — a tool and a skill
The hidden opportunity most business owners miss when working on their message
Why your message gets stronger when you actually use it
How conversations help you refine the way you explain what you do
Why practicing your messaging builds confidence and creates more opportunities
How "The Messaging Flywheel" turns sharing, listening, and refining into ongoing momentum
🙌 PUT THIS INTO ACTION
Want help getting clear on how to talk about what you do and package your expertise into an offer that’s easier to explain and sell?
👉 Set a free 20-minute consult at greateststorycreative.com/consult and we’ll look at how to strengthen your message, clarify your offer, and help you become a more confident messenger of your business.
🎧 DIVE INTO THIS RELATED EPISODE
Want a practical way to start sharing what you do more naturally and more often?
80. How I Wow Clients, Save Time, and Find Marketing Insights With One Client Call Tool
Season 1 · Episode 80
Tuesday, August 4, 2026 • Duration 14:33
If you record client calls, strategy sessions, or coaching conversations, you know the recording itself is only part of the job. The real time drain often comes afterward—waiting for files to process, downloading transcripts, organizing notes, and sending everything to your client.
In this episode, I’m sharing the client call tool that has completely changed that process for me. It helps me follow up within minutes, gives my clients an organized recap they can actually use, and lets me stay fully present during our sessions instead of trying to capture every detail myself.
And the biggest surprise? It has also helped me uncover valuable patterns and marketing insights across my client conversations.
🎯 YOU'LL DISCOVER
How I create a polished, high-touch client follow-up without adding more administrative work
Why I use Fathom alongside Zoom instead of relying on Zoom’s built-in recording and transcript tools
How searchable transcripts, summaries, and call takeaways help clients get more value from every session
The unexpected way I use past client calls to prepare better, personalize the client experience, and find useful marketing insights
🛠️ TRY FATHOM FOR YOURSELF... FOR FREE!
The tool I use is Fathom, an AI meeting assistant that records, transcribes, summarizes, and organizes my client calls.
Try one month of Fathom Premium for free using my referral link 👉
(This is a referral link, which means I may receive a benefit if you sign up—at no extra cost to you. I only share tools I genuinely use and love, and Fathom has become an essential part of how I deliver a thoughtful, premium client experience. And any use of Fathom is per its terms and conditions.)
✨ SHARE YOUR PERSPECTIVE!
79. Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue (Frameworks to Authority Series)
Season 1 · Episode 79
Tuesday, July 28, 2026 • Duration 17:18
Having a branded method is a smart move, but knowing how to use it is what turns your brilliance into a client magnet.
In this fourth and final part of the Frameworks to Authority Series (a listener-favorite collection), I’m sharing my 4-step Framework Game Plan to help you take your frameworks off the shelf and put them into the spotlight where they belong.
You’ll learn how to actually use your frameworks to get more clients, build authority, and grow your business — the exact steps I teach my clients to turn their methods into powerful brand assets they can use again and again.
If you’ve ever thought, “I know I have something valuable here, but I don’t know how to put it to work,” this episode is your next step.
🎯 You’ll Discover:
Why naming your method gives it power and makes it more referable
How to clearly explain what your framework does in one sentence
The #1 way to make your framework more teachable, visual, and memorable
How to build your own framework bank to scale your messaging, content, and offers
How frameworks can become a marketing machine, sales driver, and positioning tool
🎧 Frameworks to Authority Series:
This 4-part series will help you turn your expertise into a body of work, transform that body of work into branded frameworks, and leverage those frameworks to grow your authority, clients, and revenue.
Episode 76: How to Create a Body of Work That Attracts Big Opportunities
Episode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice
Episode 78: Build a Framework Pyramid to Package Your Expertise With Confidence
Episode 79: Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue
👋 Work With Me This July:
Have powerful expertise, but you’re not sure how to turn it into a signature framework, system, or sticky phrase?
78. Build a Framework Pyramid to Package Your Expertise With Confidence (Frameworks to Authority Series)
Season 1 · Episode 78
Tuesday, July 21, 2026 • Duration 19:27
The key to turning your expertise into a business that scales?
It’s not just about having one great method.
It’s about building a body of branded work — an ecosystem of frameworks that makes your value easier to understand, share, and sell. That’s exactly what the Framework Pyramid helps you do.
This episode is part three of the Frameworks to Authority Series, a special 4-part collection of listener-favorite episodes on developing and leveraging frameworks to grow your business.
In part one, we talked about creating a body of work that attracts big opportunities. In part two, we talked about branding your frameworks so you can stand out, scale, and become more referable.
Today, we’re going one layer deeper. I’m walking you through the 3 types of frameworks that elevate your authority, clarify your messaging, and make it easier to package your expertise with confidence.
You’ll also hear how my client Michelle used this exact approach to book her first workshop within weeks and finally articulate what she really does.
🎯 You’ll Discover:
The 3 levels of the Framework Pyramid and what goes where
The difference between signature frameworks, supportive systems, and sticky phrases
Real client examples of branded methods, teaching tools, and memorable brand vocabulary
How to identify the gold already hiding in your business
Why naming and stacking your frameworks can make you more referable
How a framework ecosystem can support your offers, content, talks, and long-term authority
🎧 Frameworks to Authority Series:
This special 4-part series of listener-favorite episodes is designed to help you package your expertise and create your own clear, client-attracting ecosystem.
Episode 76: How to Create a Body of Work That Attracts Big Opportunities
77. Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice Now (Frameworks to Authority Series)
Season 1 · Episode 77
Tuesday, July 14, 2026 • Duration 15:47
The thing about standing out as a coach, consultant, or speaker: it’s NOT about posting more random stuff. It’s about becoming known for methods and frameworks people can remember, repeat, and refer.
That’s exactly what branding your frameworks can do for your business.
This episode is part two of the Frameworks to Authority Series, a special 4-part collection of listener-favorite episodes on developing and leveraging frameworks to grow your business.
In the first episode, we talked about creating a body of work that attracts big opportunities. Today, we’re taking the next step: turning that body of work into branded frameworks that help you stand out, scale your expertise, and attract better clients.
In this episode, I’m breaking down what frameworks really are, why they’re your secret weapon for growing a coaching or consulting practice, and how to start spotting the ones you may already have.
You’ll hear real-world examples from my clients, colleagues, and my own work that show the staying power of clear, repeatable methods, metaphors, and memorable phrases — all the gold ready to be found in your current body of work.
🎯 You'll Discover:
The 3 big benefits of a branded framework: authority, scalability, and referability
My “3R Test” to see if your framework is worth branding
The simple definition of a branded framework and the many names it can go by
How branded frameworks can turn one good idea into books, keynotes, programs, and entire businesses
Why Package Your Process™ became more valuable once it became a named, repeatable method
🎧 Frameworks to Authority Series:
This special 4-part best-of series is designed to help you package your expertise and create your own clear, client-attracting ecosystem.
76. How to Create a Body of Work That Attracts Big Opportunities (Frameworks to Authority Series)
Season 1 · Episode 76
Tuesday, July 7, 2026 • Duration 22:54
Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post while others seem to be landing speaking gigs, publishing books, and becoming known for their ideas, you’re in the right place.
This episode kicks off the Frameworks to Authority Series, a special 4-part collection of listener-favorite episodes on developing and leveraging frameworks to grow your business.
Before you can turn your expertise into a signature framework, you need to start with the raw material: your body of work.
In this episode, I’m sharing a clear 4-step process to help you stop chasing random tactics and start building something bigger than your next post: a body of work that helps you become more visible, memorable, and referable.
Having gone from struggling with what to share to becoming a 3x bestselling author, in-demand expert, and podcast host, I’ll show you what it actually means to create content that builds momentum over time, helps you find your voice, and attracts bigger opportunities.
✨ If you want to grow your visibility and simplify your marketing without becoming a social media rock star, this episode is for you.
🎯 You’ll Discover:
Why posting more often doesn’t always grow your authority
What a body of work really is and why it can make you more referable
The simple 4-step path I’ve followed to build books, talks, workshops, and this podcast
How my clients Sarah, an executive coach, and Wendy, a belonging expert, have built visibility one smart step at a time
Why your body of work is the starting point for creating frameworks that help you stand out
🤝 Special Bonus to Work With Me This July:
If this has you thinking, “I know I have a body of work, but I don’t know how to turn it into clear messaging, a stronger offer, or something I can be known for,” this is exactly the kind of work I help you do inside .
75. Standing Out Is a Black Hole: Why Clear Messaging Gets Clients
Season 1 · Episode 75
Tuesday, June 30, 2026 • Duration 09:52
If you’ve been waiting to find the perfect niche, the perfect differentiator, or the magic phrase that finally makes you stand out… this episode is your permission slip to stop circling the drain.
Because the issue usually isn’t that your work isn’t original enough. It’s that the people who need you don’t clearly understand what problem you solve, why it matters, and why you’re the right person to help.
🎯 YOU’LL DISCOVER
Why “standing out” can become a black hole for your messaging + marketing
The difference between being original and being understood
Why chasing the perfect niche or differentiator can keep you from taking action
How clarity helps your ideal clients recognize themselves in your work
Why your story, expertise, and approach naturally create differentiation over time
The “tomato smoothie” mistake that may be putting your business in the wrong aisle
🙌 PUT THIS INTO ACTION
Want help packaging your expertise into a clear service people can understand and say yes to?
👉 Set a free 20-minute consult at greateststorycreative.com/consult and we’ll look at how to make your message clearer, your offer easier to explain, and your next client conversation more confident.
🎧 DIVE INTO THIS RELATED EPISODE
More on clarity, messaging, and avoiding the blue ocean trap:
Ep. 61: The Blue Ocean Messaging Mistake: A Clever Trap That Keeps Great Clients Away
Episode 64: "Authentic Networking: The SHARE Approach That Turns Conversations Into Opportunities": Learn Annie’s simple framework for talking about your work in networking chats without being super salesy or pitchy.
I’m also working on a new idea around appreciation, gratitude, and how we show up for the people in our lives—and I’d love your input.
Complete the Appreciation Project Survey by Monday, August 10, 2026:
This is exactly what I help you do inside Package Your Process™ with the Expert.
Together, we’ll clarify your message, package your expertise, and shape the process or offer you want to become known for.
And for July only, when you book Package Your Process™ with me, you’ll also receive a LinkedIn Profile Makeover as a bonus.
That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together.
👉 Book your free 20-minute clarity consultation with me:
Episode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice
Episode 78: Build a Framework Pyramid to Package Your Expertise With Confidence
Episode 79: Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue
🤝 Talk With Me Now:
If you’re sitting on brilliance you can’t quite name, organize, or explain yet, this is exactly what I help you do inside Package Your Process™ with the Expert.
Together, we’ll clarify your message, package your expertise, and shape the frameworks or offer you want to become known for.
And for July only, when you book Package Your Process™ with me, you’ll also receive a LinkedIn Profile Makeover as a bonus!
That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together.
📅 Set a free 20-minute clarity consult with me:
➡️ greateststorycreative.com/consult
Together, we’ll talk about where you are, what you’re trying to package, and whether Package Your Process™ is the right next step.
🧠 More Episodes You’ll Love:
Episode 9: Elevator Pitches That Get Clients: My Brand CHIPS™ Messaging Formula
Episode 76: How to Create a Body of Work That Attracts Big Opportunities
Episode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice
🎙️ Featured Clients + Mentions:
Michelle Edelin: Speak Your Excellence, Activate Your Inner Excellence, Connect Your Excellence
Wendy Gates Corbett: The Energy of Belonging
Kimberly Benoit: We’ve All Done It™ Leadership Framework and Podcast
Marcey Rader: Design Days and Health-Powered Productivity
Stan Phelps: Goldfish Growth Series
Chris Lysy: O.S.E.E. Framework for Data Visualization
Episode 76: How to Create a Body of Work That Attracts Big Opportunities
Episode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice
Episode 78: Build a Framework Pyramid to Package Your Expertise With Confidence (Debuts July 21)
Episode 79: Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue (Debuts July 28)
🤝 WORK WITH ME THIS JULY:
Ready to package your expertise into a clear, memorable framework and compelling offer?
Inside Package Your Process™ with the Expert, we’ll clarify your message, package your expertise, and shape the process or offer you want to become known for.
And for July only, when you book Package Your Process™ with me, you’ll also receive a LinkedIn Profile Makeover as a BONUS!
That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together.
📅 Book a free 20-minute clarity consult with me:
➡️ greateststorycreative.com/consult
Together, we’ll talk about where you are, what you’re trying to package, and whether Package Your Process™ is the right next step.
🎧 RELATED EPISODES:
Episode 12:Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates (My Package Your Process™ Approach)
Episode 14:The "One Client" Value Ladder: A Smarter Way to Simplify Marketing (The concept I once called the Streamlined Service Value Ladder)
Episode 6:Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (The Establish Yourself® Framework, E.S.T.)
🎙️ FEATURED EXPERTS:
Bonnie Artman Fox – "How Did My Family Get In My Office?!", The Workplace Family Factor® + The Four Rs of Conflict Resolution
Stan Phelps – Goldfish Growth series (Purple Goldfish, Pink Goldfish, Silver Goldfish, and more)
Marcey Rader – Work Well. Play More. + Reclaim Your Workday
Alyssa Olerud (Fearlyss Media) – The F.L.O.W. Framework
💫 MOMENT OF MAGIC:
An incredible framework I'm leveraging in my personal life: Family of Origin Roles from Dr. Alexandra Solomon of the "Reimagining Love" Podcast
🌟 If you book Package Your Process™ with me this month, you’ll also receive a LinkedIn Profile Makeover as a bonus! 🌟
That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together.
📅 To get started, set a free 20-minute clarity consult with me now:
➡️ www.greateststorycreative.com/consult
Together, we’ll talk about where you are, what you’re trying to become known for, and whether Package Your Process™ is the right next step.
✅ Dive Deeper:
Listen to Episode 28: “My Secret to Marketing Without Losing My Mind: Consistency Containers”
Check out Sarah Elder’s Substack, “I Make the Rules,” for women founders and leaders
Read Wendy Gates Corbett’s book, “The Energy of Belonging”
Read more
Collapse
Related Shows Based on Content Similarities
Discover shows related to Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
