In this episode, Fred Crosetto traces his journey from a scrappy American kid in Asia to chairman of the AMMEX Group, a growing $300M conglomerate. Fred explains how early pivoting during the AIDS crisis, relentless direct-sales hustle, and spin-outs in China and the Philippines unlocked tremendous growth. You’ll learn why ruthless prioritization beats “shiny object syndrome,” and how to empower next-generation leadership teams. He closes with rapid-fire takes on his favorite books, daily routines, and his mantra: “Start—and never give up.”
Show Notes
[00:00] Teaser
Fred explains why he could’ve sold at any time—but chose to “evolve out” and keep running AMMEX Group.
[00:48] Intro
Scott welcomes Fred Crosetto, founder & chairman of AMMEX Group.
[02:03] Episode Framing
Why focus, delegation, and resilience define entrepreneurial success.
[02:11] Meet Fred Crosetto
Seattle native, UW alum, founded AMMEX in 1988—$300M+ revenue across North America, China & SE Asia.
[03:38] Entrepreneurial Origins
At 22, Fred reads Megatrends by John Naisbitt and moves to Taiwan.
[04:45] Early Crisis & Turnaround
A disastrous launch amid the AIDS awakening teaches pivoting and perseverance.
[06:16] First $1 M Milestone
Block-and-tackle selling: cold calls, mailings, and personal hustle.