Explore every episode of the podcast Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners
Dive into the complete episode list for Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
Rows per page:
50
1–50 of 161
Title
Pub. Date
Duration
Pro Tips for Creating Playbacks of Group Coaching Calls - Ep 161
24 Apr 2025
00:12:32
Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way.
In this episode, I detail my process for making group coaching call playbacks available to my members.
I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature.
Post-session, I show how to download the MP4 file, upload it to Descript for a more accurate summary and timestamps, and then edit and share the content. I also cover creating PDF versions of transcripts and chats, and enhancing the playback content with summaries, timestamps, and special member offers.
My goal is to make this resource available within one business day to ensure members can access and benefit from the session promptly.
00:00 Introduction and Overview
00:21 Setting Up for Group Coaching Calls
00:47 Using Zoom Features for Accessibility
01:18 Post-Session Processing
01:41 Uploading and Summarizing with Descrip
04:52 Creating and Sharing Playback Content
06:23 Offering VIP Upgrades
09:34 Final Steps and Email Preparation
10:56 Conclusion and Contact Information
Use my link to try Descript (free) before deciding if it makes sense to get a subscription. I'm currently paying $30 / month.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Why Automation to Grow Your LinkedIn Network ANNOYS Everyone Ep 160
14 Apr 2025
00:12:32
In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics.
I share my personal experiences and the negative impact of automation, emphasizing the importance of organic growth and real interactions on LinkedIn.
I also highlight the risks of automation, the untruthful practices of some companies, and the value of creating genuine professional relationships.
00:00 Introduction: Why Automation on LinkedIn Annoys Everyone
00:22 Identifying Automation in LinkedIn Invitations
01:23 Violation of LinkedIn's Terms of Service
04:42 The Ineffectiveness of Automated LinkedIn Growth
05:44 Calling Out Automation Users
07:50 The Pitfalls of Automated Engagement
08:35 The Value of Genuine Interaction on LinkedIn
10:25 Conclusion: Grow Your LinkedIn Network Organically
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
VIP Office Hours Kickoff: Navigating Self-Employment Ep 159
06 Apr 2025
01:08:43
In the first session of our VIP Office Hours, we focused on those considering self-employment. I shared my journey from corporate to self-employment and highlighted the importance of identifying one’s market niche.
The session included valuable introductions and advice from our all-star participants, emphasizing the challenges and rewards of being self-employed. We discussed financial preparedness, the importance of self-motivation, and the necessity of having a clear path for clients to engage with your services.
We also introduced a private LinkedIn group for ongoing support and resources. This session will be held monthly on the first Friday to provide continued guidance and networking opportunities.
00:18 Background and Evolution of VIP Office Hours
00:57 Focus on Self-Employment
01:40 Challenges and Decisions in Self-Employment
03:37 Introduction of All-Star Panelists
05:42 Panelist Introductions and Insights
21:21 Audience Interaction and Q&A
35:29 Interactive Service Sharing
36:29 Highlighting Individual Services
37:30 Understanding Self-Publishing
41:01 Creating a Path for Business
47:35 Intentional vs. Unintentional Self-Employment
50:57 Advice from Self-Employment All Stars
01:01:56 VIP Office Hours Group Introduction
01:06:39 Conclusion and Next Steps
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Profile Mini-Audit: Julie Kleinhans Ep 158
31 Mar 2025
00:11:11
In this LinkedIn profile mini audit, I review Julie Kleinhans' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program.
Key suggestions include adding descriptive text to her top header card website link, enhancing the About section with a detailed backstory and call to action, updating the LinkedIn URL, and leveraging keywords for better visibility.
These tips aim to attract the right audience, improve profile aesthetics, and enhance searchability.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Questions Answered: From Invitations to CRMs Ep 157
23 Mar 2025
00:25:59
Answering Your Top LinkedIn Marketing and Profile Optimization Questions
In this episode, I introduce a new series where I answer your questions about LinkedIn, marketing, and my work.
Topics covered include recent LinkedIn invitation limits, revising my book 'Social Media Pie,' understanding LinkedIn invitations, expectations for my coaching cohorts, Sales Navigator usage, tips on optimizing personal vs. business profiles, and CRM recommendations.
Additionally, I discuss the costs and benefits of LinkedIn Premium and offer practical advice for maximizing connection invitations and engagement on the platform.
Enjoy this podcast episode format? Let me know, and I'll add more episodes like this in the future.
00:00 Introduction to the Series 00:31 Overview of Questions 02:31 LinkedIn Invitation Limits 05:57 Revising Social Media Pie 07:49 Understanding LinkedIn Invitations 09:26 Cohort Size Expectations 12:15 Teaching Sales Navigator 15:27 Using Countdown Timers 17:00 Optimizing LinkedIn Profiles 19:24 CRM Training Insights 20:35 LinkedIn Premium Costs 24:19 Conclusion and Final Thoughts
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Visibility Unlocked: A LinkedIn Profile Mini Audit of Kim Groshek Ep 156
18 Mar 2025
00:11:18
LinkedIn Profile Mini Audit with Kim Groshek | LinkedIn Tips for Coaches / Consultants / Speakers
In this episode, I'm joined by fellow Innovation Women member, Kim Groshek. Kim is the founder of Lifeful Habits and her signature talk is 'Finding Your Voice.'
I offer Kim a few specific tips to enhance her LinkedIn profile, making it more effective for attracting business clients—particularly executives.
We cover essential adjustments in areas such as profile visibility, header images, about statements, and call-to-actions.
If you're looking to optimize your LinkedIn presence, this episode is packed with actionable insights. Want a free profile mini-audit? Download my checklist 15 LinkedIn Profile Tips for Coaches and Consultants and follow the instructions in one of the final emails about this resource.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Using Your Strengths to Find Your Next Dream Job at Any Age with Gehan "G" Haridy-Ardanowski - Ep 155
11 Mar 2025
00:15:54
Discover Your Strengths to Find Your Dream Job
In this episode, I revisit a live-a-thon event I hosted in February 2024, designed for individuals looking for new job opportunities. The episode features a presentation by my friend Gehan, a LinkedIn consultant and strength strategist, who discusses the concept of a dream job and the importance of using CliftonStrengths to discover one's strengths. She shares her personal journey, insights on defining a dream job, and actionable advice on leveraging strengths in job transitions. I encourage you to visit the event's landing page for additional resources and playbacks. https://www.mellermarketing.com/wbl24
00:00 Introduction to the Live-a-thon Event
00:27 Gehan's Presentation and LinkedIn Recommendation
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Hey Brenda: What Tech Do You Use? Ep 154
03 Mar 2025
01:06:56
What type of tripod do you use and why?
Why should you keep your old cellphone, so you have two cell phones?
What type of microphone should you use and why?
What type of headset do you use?
What type of lighting do you use?
What type of webcam do you use?
What type of video editing software do you use?
What are some pro tips on how to use different types of technology?
I answer all these questions and more in this episode.
This episode comes from early 2023, but the tools are still relevant today. This is a playback of a livestream where I review the essential technology tools I use to support my business.
I demonstrate and discuss various gadgets, including tripods, smartphones, microphones, headsets, lighting, and other tech accessories.
This live walkthrough covers practical tips for making cost-effective tech investments, managing audio quality, and optimizing lighting for virtual presentations.
I also answer audience questions, share pro tips for video production, and provide insights on maintaining professional-quality streaming setups. Tune in for a comprehensive guide to enhancing your tech stack.
00:00 Introduction and Episode Overview
00:36 Starting the Tech Review: Tripods
04:09 Using Multiple Cell Phones
05:39 Microphone Troubleshooting and Recommendations
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Using Your Strengths to Make the Shift with Dr. Brian Grossman Ep 153
24 Feb 2025
00:14:34
Using Your Strengths to Transition from Employee to Solopreneur with Dr. Brian Grossman
In this insightful episode, I revisit an inspiring talk by Dr. Brian Grossman from my Shift Live-a-thon event held in April 2024. Brian, who initially approached me while seeking employment, has transformed into a successful solopreneur, inspired in part by my guidance.
He shares his journey and valuable strategies on leveraging personal strengths to move from being an employee to a self-employed individual. The episode covers mental fitness, overcoming self-doubt, and turning life's challenges into opportunities.
Brian introduces a six-week program designed to help listeners tackle their 'saboteurs' and achieve their best selves. I encourage sharing your key takeaways and highlight the importance of a positive mindset for personal and professional growth.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
What is Your LinkedIn SSI & Why Should You Care Ep 152
17 Feb 2025
00:10:22
What is the LinkedIn SSI (Social Selling Index)?
Why should I care about my LinkedIn SSI?
How is the LinkedIn SSI score calculated?
What are the four categories that make up the LinkedIn SSI, and how many points are possible in each?
What does "Establish your Professional Brand" mean in the context of LinkedIn SSI?
How can I "Find the Right People" on LinkedIn to improve my SSI?
What does "Engage with Insights" mean for LinkedIn SSI, and how can I improve in this area?
How can I "Build Relationships" on LinkedIn to increase my SSI?
How does the LinkedIn SSI relate to sales performance and opportunities?
How can I find my LinkedIn SSI score?
What is a good LinkedIn SSI score?
How can I use my LinkedIn SSI score as a benchmark?
Understanding LinkedIn's Social Selling Index (SSI)
In this episode, I focus on LinkedIn's Social Selling Index (SSI). I break down what SSI is, why it's important, and how it can benefit you, especially if you're self-employed.
The SSI is a score ranging from 0 to 100, reflecting your ability to sell on LinkedIn through relationship building and effective conversations. I explore the four categories that make up the SSI score: Establish Your Professional Brand, Find the Right People, Engage with Insights, and Build Relationships.
I provide tips on how to improve in each area and share real-life examples of scores and industry comparisons to illustrate the importance of tracking your SSI. I encourage you to look up your own SSI scores and reach out to me for further discussion.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Ep 151
11 Feb 2025
00:38:05
Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley
Where do we even get started with this process?
What do we need to know about our accounting records as it relates to getting things ready for tax prep?
What advice would you give to someone who's just getting started?
What about somebody who's already well established, working with a CPA?
Who does a good support team consist of?
Could you give us some examples of what a startup cost would be compared to what is an operating cost?
What are those common mistakes or pitfalls that we need to be avoiding?
What do you recommend for someone who hasn't done their mileage yet and needs to before tax time?
Do you recommend people try to do their taxes themselves?
What's the difference between cash base versus accrual base?
In this replay of a LinkedIn Live episode from Summer 2024, Brenda Meller speaks with accounting expert Michelle Carley. They discuss the importance of keeping accounting records up-to-date for easier tax prep, particularly for the self-employed, such as coaches, consultants, and small business owners. Michelle, CEO and founder of Big Easy Bookkeeping Company, shares valuable tips, including knowing your numbers, scheduling regular bookkeeping time, and distinguishing between startup and operating costs. They also explore common pitfalls in bookkeeping and the benefits of having a suitable support team and a well-designed bookkeeping system. Michelle offers resources like a startup checklist and a list of tax-deductible expense categories, aiming to help solopreneurs manage their books effectively and confidently.
00:00 Introduction and Episode Context
00:33 Meet Michelle Carley: Bookkeeping Expert
01:43 The Importance of Organized Accounting
07:17 Top Tips for Tax Preparation
10:40 Advice for Solopreneurs and Established Businesses
16:36 Common Bookkeeping Mistakes to Avoid
21:15 Cash Basis vs. Accrual Basis Explained
22:10 QuickBooks: Overkill or Essential?
22:35 Navigating QuickBooks Challenges
24:01 Live Q&A Session Begins
25:23 Mileage Tracking for Self-Employed
27:25 Tax Preparation Tips for Self-Employed
29:22 Profit First: A Money Management System
31:37 Free Resources and Offers
32:32 Connecting on LinkedIn and Final Thoughts
Originally aired in July 2024
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Use Your 2024 Podcast Data to Assess Progress & Create Benchmarks Ep 150
03 Feb 2025
00:14:44
Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress.
In this episode, recorded on Sunday, January 19th, 2025, I reflect on my podcast's achievements over 2024. I discuss the importance of assessing your podcast's progress by analyzing both numeric and qualitative data. I highlight my goals and milestones, including regular publishing, expert positioning, and my experience with tools like Descript and Buzzsprout.
I share insights on the effectiveness of certain podcast strategies, listener statistics, and my editing process. Additionally, I touch on monetization options and incentivizing methods for podcasts.
00:00 Introduction and Yearly Reflection
01:04 Podcast Goals and Publishing Frequency
01:30 Expert Positioning and Episode Mix
02:01 Episode Performance and Listener Insights
06:16 Buzzsprout Features and Achievements
08:31 Editing Techniques and Tools
12:53 Monetization and Future Plans
14:13 Conclusion and Listener Engagement
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Getting Your Point Across with Shep Sheperdigian Ep 149
27 Jan 2025
00:29:26
Listen to this playback of my live chat with Shep Sheperdigian on "Getting Your Point Across"
00:00 Introduction and Welcome
00:18 How to Handle Technical Issues
01:02 Introducing Today's Topic: Getting Your Point Across
01:37 Shep's Background and Expertise
03:14 Tips for Effective Virtual Presentations
06:02 Engaging Your Audience
11:56 Using Themes and Storytelling
13:21 Overcoming Public Speaking Anxiety
14:57 Using Humor and Self-Deprecation
16:21 Practical Tips for Presentations
20:49 Using Teleprompters Effectively
25:27 Connecting with Shep on LinkedIn
27:37 Conclusion and Final Thoughts
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
✅ Brand Consistency: Ensure your LinkedIn profile aligns with your website's branding, including colors, fonts, and imagery.
✅ Regular Profile Updates: Update your header image at least once a year to keep your profile fresh and engaging.
✅ Optimize Your Contact Information: Use the website section to direct visitors to your most important online destinations, such as your personal website, LinkedIn newsletter, and a community you're building.
✅ Craft a Compelling About Section: Prioritize your primary audience and highlight common themes between your different roles.
✅ Prioritize Content Creation: Develop a content calendar and brainstorm ideas to simplify the process of creating regular LinkedIn posts.
✅ Leverage Your Employer's Platform: Share relevant content from your company's LinkedIn page to save time and increase visibility.
✅ Network Strategically: Be open to connecting with others on LinkedIn and mention that you were referred by me.
✅ By implementing these tips, Angie can further enhance her LinkedIn profile and attract more potential clients and collaborators.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn PREMIUM Pages - new feature alert! Ep 147
13 Jan 2025
00:05:44
Wondering if you have access to the new LinkedIn premium company page? In this podcast, I walk you through the new Premium Pages feature that is starting to roll out, where to find it, and a walk-through of the features you get with a premium page.
00:00 Introduction to LinkedIn Premium Company Pages
00:14 Navigating to the Admin View
00:25 Checking for Premium Page Access
00:56 Evaluating the ROI of Premium Pages
01:24 Key Features of LinkedIn Premium Pages
02:23 Auto Invites and Growing Followers
03:10 LinkedIn Ads Credit and Considerations
04:19 Conclusion and Final Thoughts
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
00:00 Introduction to LinkedIn for Course Creators
00:25 Background and Course Overview
01:36 Tip 1: Promote in Your Header and Headline
05:32 Tip 2: Utilize Custom Links
07:10 Tip 3: Add to Your Experience Section
08:40 Tip 4: Announce Your New Role
09:51 Tip 5: Set an Away Message
12:12 Tip 6: Connect with Webinar Registrants
14:32 Tip 7: Encourage Social Sharing
16:54 Conclusion and Final Thoughts
If you have downloaded this checklist, send me a LinkedIn DM to let me know if you found it helpful!
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Tips for Optimizing Your LinkedIn Profile for Speaking Engagements
HEADLINE: ✅ Include the word "speaker" prominently. ✅Consider the most important keywords you want your target audience to see. ✅Prioritize "speaker" based on your goals.
SKILLS Section: ✅Add "speaker" or "public speaker" as a top skill. ✅Rank skills based on importance.
ABOUT Statement: ✅ Clearly state that you are open to speaking engagements. ✅ List your areas of expertise. ✅ Provide a bulleted list of sample talk topics. ✅Include a call to action directing people to your speaking information.
PROFILE PHOTO: ✅ Ensure a professional and engaging headshot.
HEADER Image: ✅ Use branding elements consistent with your consulting business. ✅ The message should work for both speaking and consulting roles.
ADDITIONAL TIPS: ✅ Utilize AI tools to generate talk topic ideas. ✅ Consider creating a dedicated speaker webpage on your website or platform like Innovation Women. ✅ Leverage podcast interviews or virtual meetings as opportunities to showcase your speaking abilities.
These tips will help you effectively position yourself as a sought-after speaker and attract more speaking opportunities via your LinkedIn profile and activities.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Embrace a Growth Mindset: Be open to learning and improvement. Understand that challenges are opportunities for growth. (00:04:36)
Cultivate an Abundance Mentality: Share knowledge and opportunities with others. Believe that there is enough for everyone to succeed. (00:06:28)
Practice Co-opetition: Collaborate with competitors to create a stronger industry. Find ways to work together for mutual benefit. (00:06:49)
Be Intentional: Focus on your core offerings and avoid distractions. Don't be afraid to say no to opportunities that don't align with your goals. (00:23:31)
Invest in Personal Branding: Build a strong personal brand that reflects your values and expertise. This will attract ideal clients and opportunities. (00:21:23)
Build Genuine Relationships: Network with others to build strong relationships. Focus on quality over quantity. (00:19:28)
Continuously Learn and Adapt: Stay up-to-date on industry trends and develop new skills. Be willing to adapt to change. (00:04:36)
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Transform Your LinkedIn Profile with a Mini-Audit Featuring Dr. Sina Smith Ep 142
09 Dec 2024
00:18:17
Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Dr. Sina Smith - Medical doctor, speaker, author. https://www.linkedin.com/in/sinasmithmd/
TIPS we covered include: ▪️ Optimizing your ABOUT statement to speak to your ideal target audience
▪️ Setting up a company page. Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free
▪️ Adding in marketing messages in your LinkedIn Header
▪️ And more!
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips -- or my "LinkedIn for Speakers" checklist, and follow the instructions in the final email:
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Key Takeaways from the Interview: How to Position Yourself as an Expert and Attract Ready-to-Say-Yes Clients
Understanding Your Target Audience (00:04:25)
Conduct market research to identify your ideal client's preferences and habits.
Ask current and past clients about the associations and conferences they attend.
Leveraging Your Network (00:07:34)
Start with your warm market: approach associations and groups you're already a member of.
Use the "open the door" approach: ask who's responsible for booking speakers and inquire about their process.
Understanding Conference Dynamics (00:11:25)
Research conference themes and identify gaps where your expertise can add value.
Tailor your presentation topics to align with the conference's focus.
Pay attention to the format and style of past presentations to understand the organizers' preferences.
Crafting Compelling Pitches (00:13:46)
Write provocative and engaging titles that grab attention.
Offer flexibility in customizing your presentation to fit the specific needs of the event.
Be prepared to provide multiple title options for the organizers to choose from.
Building Relationships with Event Planners (00:21:16)
Establish rapport with conference organizers and meeting planners.
Be patient and persistent, as it may take time to secure speaking opportunities.
Follow up with organizers to stay top of mind and express your continued interest.
Utilizing Online Resources (00:23:53)
Use Google to search for associations and conferences in your target industry.
Leverage AI tools like ChatGPT to generate creative and engaging presentation titles.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Tips for Coaches & Speakers. A LinkedIn Profile Mini-Audit of Melissa Trumble Ep 140
25 Nov 2024
00:15:53
Are you a coach or speaker looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Melissa Trumble https://www.linkedin.com/in/melissa-trumble/
▪️ Updating your LinkedIn Header Image to match your current business goals, changing it as frequently as weekly, but at minimum once a year
▪️ Zoom in on your Headshot Photo, to make you appear more important, approachable, and personable.
▪️ Creating a company page
▪️ And more!
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
What to Say for Unpaid Speaking Requests Ep 139
18 Nov 2024
00:09:51
Ever found yourself agreeing to speak for free, only to wonder if it's truly worth your time and effort?
In this episode, I review my tried and true approach to strategically negotiating for paid gigs, emphasizing the significance of knowing your value and the event's dynamics.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Profile Mini-Audit with Michelle Zink Ep 137
06 Nov 2024
00:17:42
Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Michelle Zink - Coach to Women Business Owners
▪️ Swapping out marketing messages in your LinkedIn Header
▪️ The previewable area of your LinkedIn headline
▪️ And more!
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Leveraging Book Content for Effective Marketing with Pooja Arshanapally Ep 136
04 Nov 2024
00:31:51
Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally
Marketing Strategy: • Start repurposing content on the platform where you already have the strongest presence/ROI • Test different platforms for about a month to measure effectiveness • Begin marketing 6-12 months before book launch to build anticipation and engagement • Consider the book as part of your overall business strategy, not just focus on book sales • Be consistent with posting and build relationships before pushing sales
Content Repurposing Tips: • Break down chapters into bite-sized pieces for social media posts • Share content that didn't make it into the book as supplemental material • Create different formats (video, text, graphics) to reach different audience preferences • Use square images that work across multiple platforms • Don't worry if you've shared all the content - people prefer having it collected in book form • Focus on one book at a time if topics are different, or combine if themes are similar
Platform Selection: • Choose platforms based on where your target audience spends time • Test multiple platforms but track results to determine effectiveness • You don't have to be on every platform - focus on what works for you and your audience • It's okay to avoid platforms you strongly dislike, but consider stepping out of your comfort zone
Content Ideas: • Pull quotes from the book • Share testimonials • Create carousel posts explaining concepts • Develop series based on individual chapters • Share statistics and factual statements • Include behind-the-scenes content about writing process
General Advice: • Don't be afraid to repeat content - people appreciate repetition • Use content repurposing to support broader business goals beyond book sales • Build relationships with audience before pushing sales • Treat online marketing similar to in-person networking - build relationships first • Consider getting help with content repurposing if needed through consultation or execution services
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Q&A on Social Selling on LinkedIn Ep 135
31 Oct 2024
00:22:19
In this episode, I answered questions about LinkedIn and social selling.
How many unique users are on LinkedIn compared to other platforms like Twitter, Facebook, and Instagram?
What is the difference between connecting and following on LinkedIn?
What is the ideal number of hashtags to use on a LinkedIn post?
Are LinkedIn polls as effective as they used to be?
How can I identify people who have viewed my LinkedIn posts but haven't interacted with them?
Why are LinkedIn ads more expensive than Google Ads?
What is the minimum amount of LinkedIn activity to look for in a potential prospect?
How can I effectively grow my LinkedIn network after a hiatus?
What are the best practices for using LinkedIn to promote speaking opportunities?
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Profile Mini-Audit Featuring Barb Nangle Ep 134
21 Oct 2024
00:12:23
Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Barb Nangle, who is a coach and speaker: https://www.linkedin.com/in/barbnangle/
TIPS we covered include:
▪️ Having a zoomed in Headshot Photo, focusing mainly on your face
▪️ Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically
▪️ Linking your company page to your profile
▪️ Suggested LinkedIn Headline updates
▪️ And more!
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Signs that Your LinkedIn Trainer Isn’t a LinkedIn Expert Ep 133
16 Oct 2024
00:10:19
Thinking of hiring someone to help you with LinkedIn? BEWARE of the so-called "LinkedIn Experts" who really aren't!
In this podcast, I review these 14 Signs that Your LinkedIn Trainer Isn’t a LinkedIn Expert
Outdated headshot photo or photo isn’t zoomed in.
URL is not simplified
Header isn’t optimized: information is hard to read on mobile; photos aren’t relevant for ideal target audience; name is larger than most other text in the header image.
City instead of metro area
Company page or education has a gray avatar in their top header card
Contact info doesn’t have any websites, or websites are invalid / outdated
About statement is about them, not about how they help their clients.
About statement is missing personal information; it’s all about their company only.
Featured section isn’t enabled at all OR has outdated links (1+ year old)
They aren’t posting at all, or they are posting more than once a day.
Their posts aren’t getting any comments or they are ignoring comments on their posts.
They aren’t spending any time Commenting on their connections’ posts.
They are missing a CTA in their experience section.
Zero recommendations received or given OR no current recommendations received or given (in the current year).
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Trifecta Talks: Insider Insights and Expert Advice Ep 132
12 Oct 2024
00:46:51
Welcome to our LinkedIn Trifecta Talks!
Speakers:
Brenda Meller, LinkedIn Coach
Michelle B. Griffin, Personal Brand PR Strategist
Michelle J. Raymond, B2B LinkedIn Specialist
Key Points:
LinkedIn Games: All three speakers found the new LinkedIn games to be confusing and a bad user experience. They questioned their value and suggested LinkedIn focus on improving existing features.The speakers discussed the games' complexity and how they distracted from more productive LinkedIn activities.
Mobile Video Feed: Brenda, a beta tester, has limited experience with the feature and finds the content irrelevant. Michelle B. Griffin dislikes the short attention span nature of video feeds. Michelle J. Raymond expects the feature to be monetized heavily with ads. They all agree it feels like a copycat feature from other platforms.
Brenda mentioned that the feed is difficult to find on the mobile app and lacks a clear purpose. Michelle B. Griffin expressed concerns about its impact on attention span and productivity. Michelle J. Raymond predicted that LinkedIn would use the feature to increase ad revenue.
Premium Pages: Brenda has not seen the option for her pages, while Michelle J. Raymond finds the features underwhelming. They believe LinkedIn should have done better user research and offered features page admins would actually pay for. Brenda suggests LinkedIn involve LinkedIn coaches and trainers in discussions about platform development.
Michelle J. Raymond shared her disappointment with the limited features offered by Premium Pages, which she felt were not worth the cost. She suggested that LinkedIn should have consulted with page admins to understand their needs.
Books / Other Projects: Michelle B. Griffin is writing a book titled "Standout Women: How to Become an Authority in Your Space". Michelle J. Raymond is focusing on refining her existing work, including her co-authored book "Business Gold: The Ultimate Guide to LinkedIn for Business". Brenda Meller has launched a new membership program called Marketing with Meller, as well as continuing to launch her course "The Recipe for Social Selling on LinkedIn".
Michelle B. Griffin discussed her experience writing her book and the challenges she faced. Michelle J. Raymond shared her plans to focus on refining her existing work. Brenda Meller talked about the benefits of her new membership program.
Future Plans: Michelle J. Raymond is speaking at a conference in Denmark about LinkedIn company pages. Brenda Meller highlighted the value of her LinkedIn course and webinars for those looking to improve their social selling skills.
Areas of Focus:
LinkedIn Best Practices: The speakers provided insights on effective LinkedIn strategies, including content creation, networking, and lead generation.
Personal Branding: Michelle B. Griffin emphasized the importance of building a strong personal brand on LinkedIn.
B2B Marketing: Michelle J. Raymond shared tips for businesses to use LinkedIn for lead generation and customer acquisition.
Content Creation: The speakers discussed the importance of creating high-quality content that
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Profile Mini-Audit Featuring Leah Goldman Ep 130
07 Oct 2024
00:17:30
Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Leah Goldman https://www.linkedin.com/in/leahgoldman/
TIPS we covered include: ▪️ Creating a company page
▪️ Considering using a professional Headshot Photo to create credibility and trust
▪️ Ensuring your headline contains keywords appealing to your ideal target audience and describing your services
▪️ And more!
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
The New Yahoo & Google Email Deliverability Requirements w. Kendra Corman Ep 129
02 Oct 2024
00:37:38
A live chat with Brenda Meller and Kendra Corman on Yahoo and Google Email Deliverability Requirements
Originally aired LIVE on Tuesday, April 9, 2024
Questions Kendra answers during the podcast:
What are the requirements for Yahoo and Google email deliverability? (3:44)
What is the difference between a DMARC and DKIM code? (4:52)
Does the one-click unsubscribe button at the top of the email unsubscribe from the entire list or mark it as spam? (6:58)
How often should small business owners and solopreneurs clean their email lists? (9:09)
What is the impact of inactive subscribers on email deliverability? (9:00)
What is a good open rate for emails? (12:55)
How can recipients mark emails as safe senders to avoid the junk folder? (14:54)
What is the best way to get people on an email list? (16:55)
What are the three most important things to consider when writing an email subject line? (19:58)
Are there any tools recommended for testing email subject lines? (20:58)
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
The 2nd Time I Reached 67,000 LinkedIn Followers Ep 128
30 Sep 2024
00:10:00
In this episode, I discuss that I reached 67,000 followers on LinkedIn for the 2nd time.
Main points I discuss:
Follower Growth: I recently reached 67,000 followers on LinkedIn for the second time.
LinkedIn's Data Purge: I experienced a drop in followers due to LinkedIn's removal of fake accounts in 2023
Tracking Follower Growth: I use Shield Analytics (use my code to get 10% off: https://www.shieldapp.ai/?via=brenda) to track my follower data and identify trends.
Quality Over Quantity: I focus on creating valuable content for my target audience rather than just aiming for a high follower count.
Celebrating Milestones: I'm excited to continue growing my LinkedIn following and reaching new milestones.
Key Takeaways for YOU:
Track your follower growth: Use tools like Shield Analytics to monitor your progress and identify trends.
Focus on quality followers: Prioritize creating valuable content that resonates with your target audience.
Celebrate milestones: Acknowledge your achievements and share them with your followers.
Be patient: Building a strong following takes time and consistent effort.
Learn from your data: Analyze your follower data to understand what works and what doesn't.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Profile Mini-Audit with Sybil Stewart Ep 127
25 Sep 2024
00:17:58
Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Sybil Stewart. https://www.linkedin.com/in/thesagestewart/
TIPS we covered include:
▪️ Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically
▪️ Having a zoomed-in Headshot Photo, where your face is 50-60% of the circle
▪️ Suggested LinkedIn Headline updates, including the use of emojis
▪️ And more!
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Here are some of the key questions discussed during the panel discussion:
How do I find paid speaking opportunities?
How do I monetize my speaking engagements?
How do I sell myself to a meeting planner?
What resources do I need before I start looking for speaking opportunities?
Should I publish a book before or after I start speaking?
What kind of speaking opportunities should I be looking for?
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Profile Tips - a Mini-Audit of Michelle Gilbert by Brenda Meller Ep 125
18 Sep 2024
00:25:26
Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Michelle Gilbert. https://www.linkedin.com/in/michellebgilbert/
LinkedIn Profile Tips from Brenda Meller
Headshot and Banner:
Update your headshot regularly.
Incorporate your logo into the banner for branding.
Keep the banner visually appealing and relevant to your target audience.
Consider changing the banner periodically to keep it fresh.
Headline:
Experiment with different wording to make your headline more engaging and optimized for search.
Use keywords that your target audience would search for.
About and Experience Sections:
Highlight your expertise and how you can help your clients.
Don't be afraid to repeat key information in both sections.
Include a call to action in your Experience section to encourage engagement.
Skills:
Use skills strategically in both sections to improve your profile's visibility.
Focus on the top five skills that are most relevant to your work.
Consider using fewer skills in your Experience section to avoid truncation.
Additional Tips:
Post regularly to maintain a strong online presence.
Consider adding a downloadable resource or email signup option to your profile.
Use a consistent tone and style throughout your profile.
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Riding the Waves: Balancing Energy & Relaxation Through Ups & Downs Ep 124
16 Sep 2024
00:11:11
After a brief break from episodes -- I'M BACK!
Key topics discussed in this episode:
Reason for podcast hiatus: Increased workload and events, especially after back-to-school season.
Balancing podcasting with business: Struggles of maintaining a regular schedule while focusing on client work.
Seasonal fluctuations in business: Experiences of ups and downs in revenue throughout the year.
Strategies for managing expenses: Adjusting spending based on income levels.
Self-care and burnout prevention: Importance of rest and relaxation, as exemplified by a recent hammock experience.
Future plans for the podcast: Incorporating audience questions and expanding on LinkedIn topics.
Call to action: Encourages listeners to subscribe, review, and suggest topics.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Building Your Reputation as a Coach in a Specific Niche with Avivit Fisher Ep 123
02 Sep 2024
00:36:02
Unlock the secrets to mastering your niche with marketing coach Avivit Fisher in this episode of Enthusiastically Self-Employed.
Connect with Avivit: https://www.linkedin.com/in/reddstrategy/ https://www.reddstrategy.com/
Learn how Avivit successfully transitioned from a generalist in the marketing field to a highly specialized coach for therapists in private practice. She shares her journey, recounting the strategic decisions and challenges she faced along the way, including her attendance at a mental health marketing conference that validated her choice. This episode promises valuable insights into the importance of understanding your target audience and the competitive landscape to carve out a niche that aligns with your passion and expertise.
Discover practical strategies for building trust and collecting testimonials, essential elements for establishing credibility in any niche market. Abhavit dives into the specifics of how she built trust within the mental health field, from presenting workshops to gathering and leveraging client feedback. We provide actionable advice for new coaches on effectively using testimonials to enhance visibility and reputation, particularly through platforms like Google Business Profile. This chapter is perfect for those looking to understand the importance of client-centric approaches and the power of reviews in creating a reputable business presence.
Lastly, explore the critical role of certifications and the impact they have on building credibility in niche coaching. Hear Abhavit's experience transitioning from a decade-long career in marketing and graphic design to becoming a niche coach for therapists, highlighting the importance of leveraging existing skills. We discuss the balance between theoretical education and practical experience, and how to structure your online presence to attract your ideal clients. With tips on becoming a thought leader in your field and the necessity of ongoing engagement, this episode is packed with actionable advice to help you stand out and succeed in your niche market.
Originally aired on Tuesday, April 16, 2024 on YouTube: https://youtube.com/live/4G9weR6QJ9Q
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Looking to Market Your NEW Consulting Business on LinkedIn? Profile Mini-Audit with Tom Livingston Ep 122
28 Aug 2024
00:15:08
Are you a solopreneur, business professional, or coach / consultant looking to unlock the power of LinkedIn to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Tom Livingston.
TIPS we covered include: ▪️ Shifting from #OpentoWork to Self-Employed to market yourself as a consultant
▪️ Having a refreshed Headshot Photo to ensure you are putting your best (current) face forward in your personal brand development
▪️ Using your Header Image to market your consulting expertise
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
How to Build Your Multi-Platform Digital Voice for Your Business with Bobby Umar Ep 121
26 Aug 2024
00:13:13
Ever wondered how to amplify your business's digital presence without breaking the bank? Join us as Bobby Umar, a renowned TEDx speaker coach, shares how to master the art of growing a multi-platform digital voice from scratch. This talk was delivered at the SHIFT-LIVE-A-Thon event, "How to Build Your Multi-Platform Digital Voice for Your Business."
Bobby takes us on his inspiring journey of leveraging social media platforms like Twitter, LinkedIn, Facebook, and YouTube to propel his speaking career and personal brand—all starting with zero budget.
Listen to learn about the benefits of a multi-platform strategy, including reaching diverse audiences, driving cross-platform growth, and repurposing content effortlessly. Bobby also shares the latest trends in thought leadership, the power of human-anchored opinions, and why video and storytelling are non-negotiable in today’s digital landscape.
Get ready to transform your digital presence with actionable insights from Bobby Umar. He breaks down the six essential steps to crafting a digital voice that genuinely resonates with your target audience, stressing the importance of showing care, delivering value, and anticipating audience needs. Learn how to make your followers feel understood and valued while getting a sneak peek into Bobby's TEDx Mastery Intensive program, which offers personalized coaching calls to help you elevate your game.
We wrap up by highlighting ways to connect with Bobby across various platforms and an invitation to explore his business offerings. Don't miss this opportunity to enhance your thought leadership and grow your digital voice with proven strategies and practical tips.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Presenting Over Video with Shep Sheperdigian Ep 120
21 Aug 2024
00:24:56
Unlock the secrets to creating standout virtual presentations with our latest episode of "Enthusiastically Self-Employed." Join me as I chat with my VIP guest Shep, Vice President of Technical Services at Rose Pest Solutions, as we uncover practical tips to enhance your on-screen presence.
From perfecting your background setup to mastering the art of lighting, Shep shares essential advice that will make your digital presentations not only professional but engaging.
Discover how strategic use of natural daylight and understanding the nuances of LED light temperatures can transform your video quality. We delve into optimizing your presentation setup, covering everything from camera angles to the use of props like whiteboards and affordable photography lights.
Shep explains the importance of positioning your camera at eye level and creating a backdrop that's interesting but not distracting, using plants and books as effective tools. Don't miss our Q&A segment where common technical concerns are addressed, ensuring you're fully prepared for your next virtual meeting.
Finally, we discuss when it's worth investing in additional equipment such as microphones and lighting kits to boost your production value. Learn how a simple whiteboard can double as a light reflector and a note holder, enhancing both your lighting and presentation quality.
Shep wraps up the episode with tips on sharing your video presentations effectively on LinkedIn, encouraging you to maintain a positive demeanor and engage your network. Tune in for actionable insights that will make your virtual presentations truly shine!
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Profile Mini-Audit for Executive Virtual Assistant Jessica Tinner Ep 119
19 Aug 2024
00:14:00
Are you a virtual assistant looking to unlock the power of LinkedIn to grow your business? Watch this LinkedIn profile mini-audit of Jessica Tinner https://www.linkedin.com/in/jessicatinner/
TIPS we covered include: ▪️ Uploading your headshot photo instead of your company logo in the "Headshot Photo" field
▪️ Refreshing your LinkedIn header to ensure ONE KEY MESSAGE is clear to your profile visitors
▪️ Reviewing contact, to ensure info is accurate for your ideal target audience
▪️ And more!
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
SEO Tips for Entrepreneurs with Rachel Lindteigen Ep 118
14 Aug 2024
00:41:37
Rachel Lindteigen on SEO Tips for Entrepreneurs: Blogs, Websites, Podcasts, Oh My! #enthusiasticallyselfemployed #linkedinlive
Unlock the secrets to a thriving online presence with Rachel Lindteigen, a seasoned SEO and content marketing expert boasting over two decades of experience in digital marketing. Curious about how you can drive traffic to your website without breaking the bank on ads? Rachel shares her journey from the corporate world to independent consultancy, revealing the power of organic marketing and content creation. Whether you're an entrepreneur, blogger, or podcaster, Rachel’s tips are designed to help you boost your traffic and profitability through effective SEO strategies.
We explore the fundamentals of SEO that every entrepreneur should know. Should you invest time or money in SEO? Understanding the basics can protect you from being duped by dishonest providers. Rachel also demystifies the transition from Universal Analytics to Google Analytics 4 (GA4), emphasizing its importance for tracking website traffic, marketing effectiveness, and user engagement. These insights are crucial for refining your marketing strategies and enhancing your website’s performance, leading to higher conversions and sales.
Discover the power of long tail keywords and how aligning your content with consumer intent can drastically improve your user experience and reduce bounce rates. Rachel shares her innovative strategies for optimizing content, including the integration of podcast transcripts and focused keywords that cater to Google’s evolving algorithm. We also discuss the best SEO tools and the rise of AI-generated content, ensuring your content remains original and high-quality. Engage with us on social media, share your thoughts, and join the conversation as we equip you with the tools to master SEO.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Profile Mini-Audit Featuring Jenny Morin Ep 117
07 Aug 2024
00:20:08
Are you a solopreneur, business professional, or coach / consultant looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Jenny Morin.
TIPS we covered include: ▪️ LinkedIn Profile Verification: Necessary?
▪️ Changing a Business Name on your LinkedIn Profile
▪️ Suggested LinkedIn Banner Image changes
▪️ Ways to generate more engagement with posts
▪️ And more!
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
How to Stand Out in a Hyper-Messaged Marketplace with Orly Zeewy Ep 116
05 Aug 2024
00:42:03
Ever wondered how to make your voice heard in a sea of constant noise? Join us as we sit down with Orly Zeewy, a fellow member of Innovation Women, who has mastered the art of helping solopreneurs and startups rise above their competition.
Download her free tips on building a personal brand: https://bit.ly/3RlE2cj
Orly delves into the importance of owning your unique superpower and crafting a message that is more about your clients than yourself. She offers invaluable insights into why understanding your ideal audience is the cornerstone of any successful business. This isn't just about survival; it's about thriving by attracting the right audience through clear, compelling communication.
Throughout the conversation, we tackle the critical steps to refining your business messaging for genuine success. Orly emphasizes the necessity of thorough research before launching any venture and shares practical tools like Survey Monkey and Google Forms for gathering pivotal feedback. With startup failure rates being what they are, she underscores the importance of continuously honing your message to stay relevant in this hyper-competitive market. For those just starting out or looking to pivot, Orly’s advice could be the game-changer you’ve been waiting for.
In our final segment, we explore the fascinating role of AI tools like ChatGPT in enhancing both creativity and productivity. Orly provides a balanced perspective on how these tools can be incredibly useful, yet still require that irreplaceable human insight. She also walks us through her various brand-building packages tailored for solopreneurs and small businesses, including LinkedIn rebranding and workshops. Whether it’s mastering your pitch or harnessing the power of storytelling, discover how Orly’s expertise can help elevate your brand, while reminding us all of the timeless value of emotion, relatability, and humor in effective branding.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Profile Mini-Audit for Coach Meg Gluckman Ep115
31 Jul 2024
00:16:24
Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Meg Gluckman, who is a Divorce & coparenting coach
▪️ Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically
▪️ The difference between "Follow" and "Connect"
▪️ Suggested LinkedIn Headline updates, including capitalization of key words
▪️ And more!
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Uncover the Fusion of LinkedIn with AI, ChatGPT & More with Angela Pitter Ep114
29 Jul 2024
00:39:48
Unlock the secrets of boosting your professional presence with the dynamic fusion of LinkedIn and AI as we sit down with Angela Pitter, founder of LiveWire Collaborative. Angela, an accidental entrepreneur, shares her incredible journey and the innovative ways she helps mid-sized companies and nonprofits enhance their branding and engagement strategies using LinkedIn. Get ready to understand how AI can be a powerful co-pilot in your professional toolkit, assisting with brainstorming, research, and driving business growth.
Ever wondered how effective LinkedIn's AI tools really are for optimizing your profile? We're diving deep into our personal experiences with these tools, revealing their strengths and limitations. While they offer great starting points for beginners, seasoned professionals might find them lacking. We also compare these tools to others like ChatGPT, Copilot, and Google's Gemini, offering insights into the evolving AI landscape and what future advancements might bring.
Get hands-on tips for creating detailed personas and targeting your audience more effectively using AI tools. Angela provides a thorough guide on verifying AI-generated information and highlights the importance of steering these tools to get the best results. We also address technical hiccups with live streaming on StreamYard, share best practices for connecting on LinkedIn, and dive into Angela’s passion for training nonprofit boards. This episode is packed with practical advice and expert insights to help you leverage AI and LinkedIn for ultimate professional success.
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
LinkedIn Profile Mini-Audit with Valerie Mummert Ep 113
24 Jul 2024
00:17:24
Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Valerie Mummert.
TIPS we covered include:
▪️ Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
How to Market Your New Business with Lauren Patterson Ep 112
22 Jul 2024
00:13:10
Ever wondered how to authentically market your new business and connect with your audience in the digital age? Join me as I welcome Lauren Patterson, co-founder of That Random Agency, who brings over a decade of experience to our conversation, delivered at the SHIFT-LIVE-A-Thon event, "How to Market Your New Business."
Lauren shares essential tips for entrepreneurs and business owners, highlighting the importance of self-awareness and passion in crafting genuine marketing efforts. She underscores the need to deeply understand your target audience, identify their pain points, and effectively address their objections. Lauren also provides insights on selecting the right marketing channels and emphasizes the value of building a robust network through openness to new connections and opportunities.
But that’s not all! We also dive into the best practices for engaging with your audience during virtual events. Lauren discusses the significance of using chat features to connect with multiple speakers and provides her expertise on podcasting. As we gear up for insights from podcasting expert Kendra Corman, Lauren encourages listeners to connect with her on LinkedIn. This episode is packed with actionable advice and strategies to help you master digital marketing and audience engagement, ensuring your business flourishes in the digital space. Tune in to unlock the secrets of successful marketing and audience interaction from two industry experts!
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.