Explore every episode of the podcast Engage Your Brand®
| Title | Pub. Date | Duration | |
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| 86: Wedding Venue Website Design Tips for Venue Owners | 15 Oct 2026 | 00:43:07 | |
Your venue might be stunning in person, but if your website isn’t converting, couples are booking somewhere else. In this solo episode, I’m breaking down everything wedding venues need to know about their website. From the pages that matter most, to the copy and photos that actually drive inquiries, to the mistakes I see venues making over and over again, this is a practical, no-fluff guide to wedding venue website design built specifically for venue owners and their teams. If your website isn’t working as hard as you are, this episode is for you. Key takeaways:
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| 85: Wedding Business Systems, SOPs & Inclusive Operations with Becca Mai | 08 Oct 2026 | 00:47:58 | |
If your business only works because it all lives in your head, it's not a system... it's a risk. In this episode, I'm joined by Becca Mai, founder of Wed 2 You and co-founder of Ile for All, a nonprofit focused on inclusivity and accessibility in the wedding industry. Becca breaks down why wedding business systems and SOPs are the foundation of a sustainable, scalable business, how to get started without feeling overwhelmed, and why creating inclusive operations isn't just the right thing to do, it's what sets the best wedding pros apart. This one is for anyone who knows they need more structure but doesn't know where to start. Key takeaways:
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| 84: How to Choose a Branding Agency That Also Offers Web Design Services | 01 Oct 2026 | 01:04:05 | |
A logo is not a brand, and the wrong designer can cost you years of lost time, money, and momentum. In this solo episode, I'm breaking down everything you need to know before hiring a branding agency for your wedding or event business. From red flags and green flags to questions you should always ask before signing a contract, this one is packed with practical advice to help you make the right investment the first time. Because when you choose the right agency, the results speak for themselves. Key takeaways:
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| 83: Wedding Vendor Partnerships, Planners & Joint Ventures with Matt Radicelli | 24 Sep 2026 | 01:01:55 | |
What if the most powerful referral sources in your business aren't your past clients, they're the vendors you work alongside every weekend? In this episode, I'm joined again by Matt Radicelli of Mentor Pods to cover the more advanced side of referral programs, wedding vendor partnerships, planners, DMCs, and joint ventures. Matt breaks down what actually makes a vendor referral relationship work, how to approach planners without coming across as desperate, and how to build strategic partnerships that fill your calendar without giving away your profit margin. If you want to build a business where two-thirds of your leads come from people who already trust you, this episode shows you how. Key takeaways:
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| Ep 82: How to Build a Wedding Referral Program for Past & Current Clients with Matt Radicelli | 22 Sep 2026 | 01:09:33 | |
What if two-thirds of your wedding business could come from people who already know and trust you? In this episode, I'm joined by Matt Radicelli of Mentor Pods to get tactical about one of the most underutilized growth strategies in the wedding industry, referral programs. We dig into two of Matt's five referral program types: past clients and current and future clients. From reactivating old relationships without being creepy, to planting referral seeds during the sales process, to gamifying your wedding referral program for current clients, this conversation is packed with practical systems you can start building today. Key takeaways:
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| 81: Wedding Industry Networking Tips & Building a 35-Year Brand with Kevin Dennis | 17 Sep 2026 | 00:40:40 | |
What does it actually take to stay in the wedding industry for 35 years — and still be growing? In this episode, I'm joined by Kevin Dennis, editor of WeddingIQ, owner of Fantasy Sound Event Services, and founder of the Tri-Valley Wedding Professionals. Kevin shares wedding industry networking tips he's learned over three and a half decades, how he built a full-service event company from a teenage DJ side hustle, and why relationships have been the single biggest driver of his longevity. This one is packed with honest, practical wisdom for anyone who wants to build a business that lasts. Key takeaways:
Ready to build a brand that stands the test of time? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a website that reflects the business you've worked hard to build. Resources:
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| 80: 30 Life Lessons for Business Owners That Became Marketing Lessons | 10 Sep 2026 | 00:58:25 | |
Ten years, one business, and 30 lessons worth sharing, happy birthday to me. In this special solo birthday episode, I'm turning 30 and reflecting on the life lessons for business owners that have shaped the way I market, lead, and show up in this industry. These aren't your typical tips about posting schedules or Instagram hashtags. They're the deeper, messier, more meaningful lessons from a decade of building a business, traveling, investing in community, and learning what actually moves the needle in your marketing and your life. Key takeaways:
Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast | |||
| 79: Destination Wedding Planning Tips & Building a Travel Business with Tami | 03 Sep 2026 | 00:45:24 | |
What if you could make $20K from a single wedding day, and earn free luxury travel on top of it? In this episode, I'm joined by Tami, founder of Paradise Getaways and creator of the 20K System and Toolkit. Tami shares her destination wedding planning tips, how she accidentally built an award-winning travel agency with zero international experience, and what it really takes to break into the destination wedding space as a vendor or travel advisor. If you've ever been curious about adding destination weddings to your business, this one will open your eyes to just how profitable and exciting it can be. Key takeaways:
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| 78: Wedding Planner Tips & Building a Business on Your Own Terms with Beth Kramer | 27 Aug 2026 | 00:47:46 | |
What if the most radical thing you could do for your wedding business was to just... stop doing what everyone else is doing? In this episode, I'm joined by Beth Kramer, wedding planner, author of Modern Etiquette Wedding Planner, and co-founder of Altared. Beth shares some of the most refreshing wedding planner tips you'll hear, from walking away from Instagram to building a Google-driven business through blogging, and why her best marketing tool has always been her words.
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| 77: Niching Down in Large Multicultural Weddings with Bisola | 20 Aug 2026 | 00:46:46 | |
What happens when you stop trying to be everything to everyone and become the only obvious choice for one specific client? In this episode, I'm joined by Bisola of Event Design by B, a wedding planning and design firm specializing in Nigerian and multicultural weddings across the United States. With over 13 years in the industry, Bisola shares how niching down into Nigerian weddings completely transformed her business, what it actually takes to plan large-scale multi-day celebrations, and how she navigates complex family dynamics, cultural traditions, and guest counts of up to 550 people. Key takeaways:
Ready to build a brand that makes you the obvious choice in your niche? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a website that speaks directly to your ideal client.
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| 76: 13 Ways My Husband Has Helped Me Grow My Business | 13 Aug 2026 | 00:45:41 | |
Behind every successful business is a village, and today I'm celebrating mine. In this special anniversary solo episode, I'm sharing something a little different, a heartfelt reflection on 13 ways my husband Shane has supported the growth of my business over the years. Not through co-signing loans or working in the business, but through the quieter, more meaningful things that make balancing business and marriage actually possible. Whether you have a partner, a parent, a best friend, or a co-parent in your corner, I hope this episode inspires you to pause and appreciate the village behind your own success. Key takeaways:
If this episode resonated and you're ready to build a business that fits into your life, not the other way around, Emily Foster Creative would love to support you with brand strategy and website design that works as hard as you do. 📱 Share your village story: @emilyfostercreative on Instagram Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast | |||
| 75.5: Standing Out in the Wedding Industry with Heidi Thompson | 11 Aug 2026 | 00:50:18 | |
If you feel like you're doing all the things but still blending in, this episode is for you. In this episode, I'm joined by Heidi Thompson of Evolve Your Wedding Business for a conversation about what's actually separating the booked-out wedding pros from everyone else right now. We dig into why most vendors don't have a visibility problem, they have a messaging problem, and what it actually takes to stand out in a market where everyone is saying the same thing. We also talk price transparency, the evolving Gen Z couple, why your website is the only thing you truly own on the internet, and what's coming up at the Book More Weddings Summit August 17–21. Key takeaways:
Resources Mentioned in This Episode:
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| 75: Brand Messaging, AI & Finding Your Voice with Jen Liddy | 06 Aug 2026 | 00:38:05 | |
If your marketing sounds like everyone else in your industry, it might not be a branding problem, it might be a messaging problem. In this episode, I'm joined by Jen Liddy, brand messaging strategist and former English teacher turned messaging expert. We dig into why so many talented wedding and creative pros struggle to communicate their value, what's actually going wrong when your brand voice feels flat or generic, and how AI is quietly making it worse for businesses who don't have a clear messaging foundation. Jen also shares her Message Fix RX process and how to start identifying the gaps in your own messaging without burning everything down and starting over. Key takeaways:
Resources Mentioned in This Episode:
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| 74: Referral Marketing for Wedding Pros with Matt Radicelli | 30 Jul 2026 | 01:02:48 | |
What if the most powerful marketing strategy for your wedding business costs almost nothing, and you're already sitting on it? In this episode, I'm joined by Matt Radicelli of Mentor Pods for a second conversation, and this one is packed. We're diving deep into referral marketing, why it should make up at least 50% of your revenue, how to build a system around it without feeling salesy, and what a real referral program actually looks like for wedding and event pros. If you've ever felt like referrals are unpredictable or hard to track, this episode will completely change the way you think about it. Key takeaways:
Resources Mentioned in This Episode:
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| 73: UK Wedding Trends & Culture with Daisy Bradley of The Post Barn | 23 Jul 2026 | 00:53:54 | |
Ever wondered what weddings actually look like on the other side of the Atlantic? In this episode, I'm joined by Daisy Bradley, weddings and events director at The Post Barn in Berkshire, UK, and a 2025 bride herself. We dig into UK wedding trends, how the industry is shifting in response to Gen Z couples, shorter engagement timelines, and what vendors and venues are doing differently to keep up. Daisy also opens up about what it was really like to plan her own wedding after 15 years of running everyone else's, and the advice she gives every couple now that she's been on both sides. Key takeaways:
🎁 Special offer: £250 off venue hire for new bookings, quote Engage Your Brand Podcast when booking
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| 72: How to Rebrand a Photography Business with Nadia of Venture Ever After | 16 Jul 2026 | 00:58:27 | |
What happens when your most successful year in business makes you realize everything needs to change? In this episode, I'm joined by Nadia of Venture Ever After, a Pacific Northwest elopement and adventure wedding photographer with nearly 16 years in the industry. Nadia opens up about the full journey of rebranding her photography business, from what pushed her to make the leap, to what tanked after launch, to what she'd do completely differently. If you've ever wondered whether a rebrand is worth it or where to even start, this one is for you. Key takeaways:
Resources Mentioned in This Episode:
Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast | |||
| 71: From Live Wedding Artist to Six-Figure Creative Business with Danison | 09 Jul 2026 | 00:54:51 | |
What happens when a Disney-trained accountant becomes a six-figure live wedding artist? A masterclass in branding, pricing, and building a business that's as strategic as it is beautiful. In this episode, I sit down with Danison, the artist and entrepreneur behind Bow Tie and Brush and Bow Tie and Biz, to talk about how he turned live wedding watercolor portraits into a luxury guest experience, what it took to get consistent with marketing, and the financial mistakes he sees creative wedding pros making most. Whether you're an artist looking to elevate your brand or a wedding pro trying to build something more sustainable and profitable, this one is packed with honest, practical insight. Key takeaways:
Resources: Bow Tie and Brush (live wedding artistry): www.bowtieandbiz.com Bow Tie and Biz (financial mentorship for wedding pros): www.bowtieandbiz.com Free Pricing Archetype Quiz: www.bowtieandbiz.com/price Enji (marketing platform): www.enji.co/bowtie Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast | |||
| 70: Wedding Blog Ideas That Actually Work (And Why Blogging for SEO Still Matters in 2026) | 02 Jul 2026 | 01:00:20 | |
Blogging is dead, or so they say. But what if the wedding pros quietly ranking on Google (and now AI search) are the ones who never stopped? In this solo episode, I cut through the noise on whether blogging still matters in 2026, and spoiler: it does. I break down my go-to blogging process, the three types of wedding blog posts worth writing right now, and why a few deeply intentional posts will always beat a forced posting schedule you can't keep up with. If you've been putting off starting a blog or wondering why your current posts aren't ranking, this one's for you. Key takeaways:
Resources Mentioned in This Episode:
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| 69: Building Wedding Vendor Relationships with Fausto & Reuben | 25 Jun 2026 | 01:01:00 | |
What if the secret to a thriving wedding business has less to do with your logo and more to do with how you treat the people you work alongside every weekend? In this episode, Fausto and Reuben share the real story behind building Blue Elephant from the ground up, including how they landed their first venue exclusives, why they named their business after a childhood good-luck charm instead of themselves, and how they've stayed in business for two decades by prioritizing wedding vendor relationships over transactional networking. Key takeaways:
If this conversation resonated with you, and you're ready to build a brand that reflects the kind of trust and intention Fausto and Ruben talk about, Emily Foster Creative would love to help you get there, from brand strategy to a website that finally feels like you. Blue Elephant Events and Catering: www.blueelephantcatering.com | |||
| 68: Choosing your Website Designer for Photographers | 18 Jun 2026 | 00:43:15 | |
Choosing a website designer as a photographer can feel tricky, especially when you know your site needs to do more than just look good. In this solo episode of Engage Your Brand®, I’m talking about how to choose the right website designer for photographers and what actually matters when investing in a photography website. Key Takeaways:
Inquire with us to work on your photography website: Read the blog on how to find the right Showit web designer for your business: | |||
| 67: Building Community in the Wedding Industry with Gabby and Kari of Just Another Biz | 11 Jun 2026 | 00:57:56 | |
Building a wedding business can feel a lot less lonely when you have honest conversations and real community around you. In this episode of Engage Your Brand®, I’m joined by Gabby Pinkerton and Kari Smith of Just Another Biz to talk about podcasting, community building, authenticity, boundaries, comparison, and the very real behind-the-scenes experience of running a wedding business. Key Takeaways:
Explore more branding, marketing, and website education for wedding pros: Connect with Gabby, Kari & Just Another Biz: Join their Substack: | |||
| 66: Gen Z Marketing for Wedding Pros: How to Connect with the Next Generation of Couples | 04 Jun 2026 | 01:00:19 | |
Gen Z couples are already changing the way weddings are planned, researched, and booked. In this episode of Engage Your Brand®, I’m talking about Gen Z marketing for wedding pros and how this generation is shaping the future of wedding industry marketing. We’ll look at how Gen Z researches vendors, why they value authenticity, transparency, personalization, and quick access to information, and how wedding pros can adjust their brand, website, and sales process to better connect with the next generation of couples. Key Takeaways:
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| 65: Modern Wedding Marketing in 2026 with Becca Pountney | 28 May 2026 | 00:48:33 | |
Marketing feels noisier than ever, but it doesn’t have to feel impossible. In this episode of Engage Your Brand®, I’m joined by Becca Pountney to talk about modern wedding industry marketing, the shift from the traditional funnel to the “marketing theme park,” and how wedding pros can stay visible, consistent, and booked in 2026. Key Takeaways:
Explore more branding, marketing, and website education for wedding pros: Connect with Becca: Resource Mentioned: | |||
| 64: What to Know About Showit Template Customization | 21 May 2026 | 00:38:59 | |
If you’ve ever wondered whether a Showit website template is actually worth it, or if you should invest in a custom website instead, this episode is for you. In this episode of Engage Your Brand®, I’m breaking down the difference between Showit templates, template customizations, and fully custom website design, especially for wedding professionals and creative business owners. I’m sharing the pros and cons of each option, what most people misunderstand about website templates, how SEO impacts template performance, and how to know which direction makes the most sense for your business stage, goals, budget, and timeline. Key takeaways:
Explore branding, website design, and Showit template customization: | |||
| 63: Authentic Networking for Wedding Pros with Sara Alepin | 14 May 2026 | 00:47:30 | |
If networking has ever felt more exhausting than meaningful, this conversation is going to feel like a breath of fresh air. In this episode of Engage Your Brand®, I’m joined by Sara Alepin, founder of District Bliss and Photos from the Harty, to talk about authentic networking, relationship-driven marketing, and building a business rooted in real connection instead of transactional growth. Sara shares how her frustration with traditional networking culture led her to create District Bliss, a community designed for entrepreneurs who value genuine relationships, education, and long-term support. In this episode, we talk about:
✨ Connect with Sara & District Bliss: ✨ Grab Sara’s Networking Made Easy Course: ✨ Explore Emily Foster Creative: | |||
| 62: How to Scale a Wedding Business to 7 Figures with Ashley Ebert | 07 May 2026 | 01:30:33 | |
If you’ve ever wondered what it actually takes to scale a wedding business to seven figures, this conversation will give you a behind-the-scenes look at what that growth really requires. In this episode of Engage Your Brand®, I’m joined by Ashley Ebert, founder of The Abundance Group, to talk about how to scale a wedding business to 7 figures without getting stuck in burnout, overwork, or the constant hustle cycle. Ashley shares her journey from building and scaling a multi-market wedding planning company to a seven-figure exit, and the shifts that made it possible. We dive into what scaling really looks like beyond more bookings, including building a team, creating systems, and stepping into a true CEO role. We also talk about:
If your goal is to grow your wedding business in a way that feels sustainable, supported, and aligned, this episode will help you rethink what scaling really means. Connect with Ashley & Explore More: If you’re ready for deeper support and want to build a business that’s designed for long-term growth, you can explore Ashley’s work through The Abundance Group. → Join the TAG Mastermind: → Take the Quiz to Find Your Next Step: → Looking for additional resources? You can also reach out to Moriah for available freebies and support inside the community. Want support with your brand and website as you scale? | |||
| 61: Business Systems That Scale with Nikisha King | 30 Apr 2026 | 00:48:45 | |
If growth in your business has started to feel messy, overwhelming, or overly dependent on you, this episode will give you a different way to think about it. In this episode of Engage Your Brand®, I’m joined by Nikisha King to talk about business systems, sustainable growth, and what it really looks like to move from hustle-driven business ownership into structured, intentional leadership. We’re unpacking how systems support your client journey, why automation doesn’t have to feel robotic, and how stronger business foundations can create more freedom, clarity, and capacity. Key Takeaways:
If you’ve been craving more ease, more structure, and more support in your business, this conversation will help you think about growth in a completely different way. Connect with Nikisha: You can also listen to the ICONIK CEO Podcast for honest conversations and practical guidance on systems, leadership, and building a business that supports your life. Ready to strengthen your brand and website, too? | |||
| 60: 70 Brand & Website Terms You Should Know | 23 Apr 2026 | 00:37:26 | |
If you’ve ever felt lost in conversations about branding or website design, this episode will change that. In this episode of Engage Your Brand®, I’m breaking down 70 brand and website terms you should know. These are the exact terms that come up in proposals, design conversations, and marketing decisions. Understanding them will help you feel more confident in every step of your brand and website journey. Whether you’re preparing for a rebrand or working with a designer, this episode is your go-to glossary for the branding and website world. Key Takeaways:
Ready to take the next step? Explore branding and website design services at | |||
| 59: When to Trademark Your Business Name with Braden Drake | 16 Apr 2026 | 00:50:22 | |
Thinking about trademarking your business name, but not sure when (or if) you actually need to? In this episode of Engage Your Brand®, I’m joined by Braden Drake to break down when to trademark your business name, what can happen if you don’t, and how legal protection plays a role in building a legitimate, long-term brand. Key Takeaways:
If you’ve been putting this off or feeling unsure about the process, this conversation will give you clarity on your next step. Ready to build a brand that’s strategic and protected? Join Us in The Backroom: https://notavglaw.com/backroom | |||
| 58: Rebrand vs Refresh: What Your Business Actually Needs | 09 Apr 2026 | 00:40:45 | |
If your brand feels a little off lately… but you’re not sure if you need a full rebrand or just a refresh, this episode is going to give you clarity. In this episode of Engage Your Brand®, I’m breaking down rebrand vs refresh, what each one actually means, when each is appropriate, and how to know what your business truly needs (so you don’t waste time or money on the wrong decision). If you’ve been feeling stuck, disconnected from your brand, or unsure what the next step is, this episode will help you move forward with intention. Key Takeaways:
If you’ve been debating whether it’s time to rebrand or you just need a reset, this episode will help you make that decision with confidence. Ready to take the next step? Listen now and start building a brand that reflects where your business is going, not where it started. | |||
| 57: Organic vs Paid Marketing in the Wedding Industry: What Wedding Pros Need to Know with Mark Chapman | 02 Apr 2026 | 00:54:55 | |
If you’ve ever wondered whether you should be focusing on organic marketing or finally investing in paid ads… this episode is for you. In this episode of Engage Your Brand®, I’m joined by Mark Chapman, the wedding industry’s go-to expert on paid advertising. We’re breaking down the real difference between organic vs paid marketing in the wedding industry, when each strategy makes sense, and how to actually make ads work (without wasting your money). If you’ve been feeling stuck trying to grow your business, or unsure if you’re ready for ads, this conversation will give you so much clarity. Key Takeaways:
If you’ve been thinking about running ads, or you’ve tried before and felt like it didn’t work—this episode is going to completely shift how you approach it. Connect with Mark: Ready to take your marketing to the next level? Listen now and start building a marketing strategy that works for you, not against you. | |||
| 56: Why Wedding Networking Works When You Prioritize Community with Brooke Simmons | 26 Mar 2026 | 00:48:31 | |
If wedding networking has ever felt forced, transactional, or just not worth the effort… this episode might change the way you see it entirely. In this conversation, I’m joined by wedding planner and community builder Brooke Simmons, and we’re unpacking why networking in the wedding industry only works when it’s rooted in genuine connection. From growing her business through referrals to building a community that prioritizes collaboration over competition, Brooke shares a refreshing, honest take on what actually leads to long-term growth. In this episode, we cover:
If this episode resonated with you, I’d love for you to share it or leave a review, it helps more wedding pros find these conversations and grow their businesses with intention. You can connect with me here: And be sure to connect with Brooke: | |||
| 55: Bridal Seamstress Marketing: Building a Bridal Alterations Business with Nadine Bozeman | 19 Mar 2026 | 00:59:53 | |
Your bridal alterations experience can shape how confident you feel walking down the aisle… but bridal seamstresses are often one of the most overlooked vendors in the wedding industry. In this episode of Engage Your Brand®, I’m joined by Nadine Bozeman, owner of Sweet Francis Sewing Co. and founder of Secrets of a Bridal Seamstress. We talk about how she built a successful bridal alterations business, created a thriving community for seamstresses across the country, and what more wedding professionals should understand about the alterations process. We also dive into bridal seamstress marketing, branding, and why so many talented seamstresses struggle to position themselves confidently in the wedding industry. Key Takeaways • How Nadine built a bridal-only alterations business from the ground up If you’re a wedding professional or bridal seamstress looking to strengthen your brand and stand out in a saturated industry, this episode is packed with insight you can apply immediately. Connect with Nadine: If you enjoyed this episode, make sure you’re subscribed to Engage Your Brand®. And if you’re ready to elevate your brand and website, visit emilyfostercreative.com to learn more about working together. | |||
| 54: Building a Wedding Planning Business with Systems and Mindset with Irene Tyndale (Part 2) | 12 Mar 2026 | 00:42:14 | |
What does it really take to scale a wedding planning business without burning out? In this part two conversation, I'm back with Irene Tyndale to talk about systems, mindset, team building, and the behind-the-scenes structure that supports a profitable, sustainable wedding planning business. Key Takeaways: If you’re in the middle of growing your wedding planning business, or feeling stretched too thin, this episode will help you refocus and rebuild smarter. Ready to strengthen the foundation of your wedding planning business? Irene’s program, The Wedding Planner’s Blueprint, provides ongoing coaching and education to help planners build systems, refine processes, and grow sustainably. Learn more at: If you loved this episode, subscribe to Engage Your Brand®. And if you’re ready to elevate your brand and marketing strategy, visit emilyfostercreative.com to learn more about working together. | |||
| 54: Wedding Planner Marketing: Standing Out in a Saturated Market with Irene Tyndale | 10 Mar 2026 | 00:30:46 | |
What does it really take to build a lasting wedding planning brand in a saturated industry? In this episode of Engage Your Brand®, I'm joined by Irene Tyndale, founder of Irene Tyndale Weddings and Events, to talk about wedding planner marketing, personal branding, networking, reputation, and why your systems matter just as much as your visuals. With nearly three decades in the industry, Irene shares how wedding pros can stand out without burning out, and why effective wedding planner marketing goes far beyond social media posts. Key Takeaways: Listen in for honest insight, industry wisdom, and practical advice you can apply immediately to strengthen your wedding planner marketing strategy.
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| 53: Wedding Venue Branding and Marketing with Denise Peacock | 05 Mar 2026 | 00:52:33 | |
What does running eight McDonald’s locations have to do with building a thriving wedding venue? In this episode of Engage Your Brand®, I’m joined by my client Denise Peacock, owner of Montgomery Creek Ranch in Indiana. We’re diving into wedding venue marketing, rebranding, leadership, and what it really takes to grow a profitable venue in a saturated market. Key Takeaways: If you’re a venue owner, or dreaming of becoming one, this conversation is packed with real-world insight you won’t want to miss. Connect with Denise: If you loved this episode, make sure you’re subscribed to Engage Your Brand®. And if you’re ready to elevate your own venue brand and marketing strategy, head to emilyfostercreative.com to learn more about working together. | |||
| 52: Why Engagement Season Isn't Over | 26 Feb 2026 | 00:30:36 | |
Think engagement season ends on Valentine’s Day? Not so fast. If inquiries felt slow this winter, or if you’re worried booking season has passed you by, this episode is your reset. I’m breaking down why engagement season doesn’t automatically equal booking season and why leads are still coming in long after February. Key Takeaways: Listen in to reframe your mindset, strengthen your marketing, and prepare your business for steady growth in 2026 and beyond. Resources Mentioned:
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| 51: Wedding Business Branding and Positioning with Terrica | 19 Feb 2026 | 00:22:17 | |
Your brand isn’t just your logo, it’s how people experience you at every touchpoint. In this episode of Engage Your Brand®, I’m joined by wedding industry educator, speaker, and coach Terrica to talk about wedding business branding and positioning, and what it really takes to build a brand that grows with you instead of holding you back. We dig into Terrica’s journey from wedding planner to nationally recognized educator, the hard lessons she learned about pricing, partnerships, and growth, and why clarity around who you are (and who you’re not for) is one of the most important decisions you’ll make in your business. In this episode, we cover: Resources: Connect with Terrica If you’re ready to build a wedding business brand rooted in clarity, confidence, and intention, subscribe to Engage Your Brand® for more conversations like this. | |||
| 50: Small Business Marketing Strategy in 2026 with Tayler Cusick-Hollman | 12 Feb 2026 | 00:48:52 | |
Marketing felt harder in 2025 and if you’re wondering why your effort didn’t match your results, you’re not alone. In this episode of Engage Your Brand®, I’m joined by Taylor Cusick-Hulman, marketing consultant and founder of Enji, to break down her State of Small Business marketing report based on a survey of 245 small businesses across 40 states. We talk buyer hesitation, what’s actually changing in the market, and what wedding + creative service pros should prioritize in 2026 if they want their marketing to feel simpler and more effective. In this episode, we cover: Resources:
If you’re ready to market with more clarity (and a lot less chaos), subscribe to Engage Your Brand®, and check the show notes for the full report and Engie resources. | |||
| 49: Work Life Balance for Wedding Professionals with Heidi Thompson | 05 Feb 2026 | 00:56:03 | |
Burnout is common in the wedding industry, but it doesn’t have to be the norm. In this episode of Engage Your Brand®, I’m joined by wedding business coach and bestselling author Heidi Thompson to talk about work life balance for wedding professionals and what it actually takes to run a sustainable wedding business without working 60+ hour weeks. We dive into why so many wedding pros feel constantly overwhelmed, how poor scheduling and endless meetings drain your energy, and the CEO-level shifts that allow you to work fewer hours while still moving your business forward. In this episode, we cover: Resources: Connect with Heidi If you’re ready to build a wedding business that prioritizes sustainability, boundaries, and long-term growth, subscribe to Engage Your Brand® and keep exploring how to run your business with clarity and intention. | |||
| 48: Creating Visibility in 2026: Showing Up Without Burning Out with Renée Dalo | 29 Jan 2026 | 01:15:53 | |
Visibility matters more than ever in 2026, but burnout doesn’t have to come with it. In this episode of Engage Your Brand®, I’m joined by Renee Dalo, keynote speaker and visibility hype woman for creative entrepreneurs, to talk about how wedding and event pros can show up consistently without exhausting themselves or diluting their brand. We cover confidence, video visibility, luxury positioning, and practical ways to stay relevant in a shifting market, without turning content into another full-time job. In this episode, we cover: Resources: Connect with Renee https://www.instagram.com/reneedalo/ https://www.facebook.com/ReneeDalo https://www.tiktok.com/@thereneedalo If you’re ready to build a brand that supports your growth, not just your workload, subscribe to Engage Your Brand® and explore how we help creative businesses show up with clarity and intention. | |||
| 47: Wedding Marketing Strategy in the Age of SEO and AI with Julie Novack | 22 Jan 2026 | 00:54:27 | |
Your next inquiry might come from Google… or ChatGPT. In this episode of Engage Your Brand®, I’m joined by Julie Novack, CEO + co-founder of PartySlate, to talk about what’s changing in wedding marketing. From SEO and domain authority to how marketplaces are showing up in AI search. We also dig into why visuals matter so much in the sales process, how to use your portfolio to handle common client objections (“Have you done a wedding like this?”), and how PartySlate helps pros organize, search, and share their photos faster with new AI-driven tools. Key takeaways
Connect with Julie: Instagram: @juliepartyslate @partyslate If you want your website + online presence to actually support your referrals (and help you show up in search), I’d love to help. Explore working together at https://emilyfostercreative.com/ | |||
| 46: How to Attract High-End Clients with Maria Bayer | 15 Jan 2026 | 00:59:15 | |
Sales don’t have to feel pushy to work. In this episode of Engage Your Brand®, I’m joined by high-ticket sales and mindset strategist Maria Bayer to talk about why so many creatives invest in beautiful branding and websites, yet still struggle to convert higher-end clients. We cover the psychology behind how elevated clients buy, how to align your sales process with your brand experience, and the small shifts that help you communicate your value with confidence (without feeling “salesy”). Key Takeawyas:
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| 45: 10 Off-Season Tasks to Do to Elevate Your Brand | 13 Jan 2026 | 00:42:22 | |
You don’t need to hustle harder in the off-season, you need to use it strategically. In this episode of Engage Your Brand®, I’m breaking down 10 off-season tasks you can do to elevate your brand, strengthen your marketing foundation, and set yourself up for a stronger booking season ahead. These aren’t overnight fixes or quick wins. They’re foundational brand and marketing updates that help ensure your next season feels more aligned, visible, and profitable. Key takeaways
If you’re in booking season but still feeling that weird in-between energy, this episode will help you refocus on the work that actually supports future growth. Resources mentioned If listening to this made you think, “Okay, I know exactly what I need to clean up next,” send me a DM and tell me which off-season task you’re tackling first. | |||
| 44: Prepping Your Books for Tax Season with Hailey Ann | 08 Jan 2026 | 01:03:01 | |
Prepping your books for tax season is only half the work. In this episode of Engage Your Brand®, I’m joined by my own bookkeeper (and good friend), Hailey Ann, for a conversation that goes beyond QuickBooks and spreadsheets. Because yes, you need clean numbers and categorized expenses, but you also need a nervous system that feels safe looking at them. We’re talking bookkeeping for wedding and event pros, tax season prep that actually saves you money, and the deeper “money stories” that can keep you over-researching, undercharging, or making decisions from pressure instead of clarity. Hailey also shares why she pairs bookkeeping with somatic money coaching, and how your body can hold onto money stress even when your numbers look “fine” on paper. If tax season makes you want to avoid your bank account, this one’s for you. Key takeaways:
Connect with Hailey If you need help cleaning up your books before tax season, want ongoing bookkeeping support, or you’re ready to work through money stories with somatic money coaching, Hailey offers standalone and combined packages. Find her on Instagram or TikTok, or reach out via her website. Resource mentioned: The Overflow Room: Hailey’s library of somatic routines + guest expert trainings designed to help you move your body while learning practical business support. If you listened and thought, “Yep… I need this,” send me a DM and tell me: Are you more of an over-researcher (freeze) or a fast-mover (fight) when it comes to money decisions? | |||
| 43: 2026 Website Trends for Wedding & Event Pros | 06 Jan 2026 | 00:50:09 | |
Happy New Year! If you’re easing back into work and feeling that “I need to catch up on everything” pressure, this episode is your permission slip to slow down, reset your workflow, and focus on what actually moves the needle. I’m sharing 2026 website design trends, but with a big caveat: I don’t believe in chasing trends for the sake of it. I cherry-picked the trends that actually make sense for wedding and event pros, and I’m framing everything through strategy first. We’ll talk about when trends matter (and when they don’t), how to keep your website high-converting and timeless, and the design + content updates that help your site feel current without turning into a constant renovation project. What you’ll learn
Resources: If you want help implementing any of this, we offer:
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| 42: Closing Out the Year & 2026 Branding Goals | 30 Dec 2025 | 01:08:40 | |
Before you sprint into the new year, let’s take a breath, literally. In this episode of Engage Your Brand®, I’m sharing a real behind-the-scenes look at what closing out the year has actually looked like for me. From a packed season of conference travel to the push-pull of productivity vs. rest in mid-December. Instead of the usual “new year, new hustle” energy, I’m leaning into a different approach: exhale over inhale. This episode is equal parts reflection and gentle direction, with a few big-picture branding goals to carry into 2026 without turning your winter break into another to-do list. I’m also sharing honest wins from 2025, what I learned from a surprise negative profit month, and what I’m focusing on next year as both a founder and creative director, including how I’m thinking about personalization, consistency, trademarking, and building a brand that stands out in a world that’s only getting noisier. Key takeaways
If you listened and thought, “Yep, that’s exactly how I’m feeling,” I’d love to hear from you. Send me a DM at @emilyfostercreative and tell me: What’s one win you’re proud of from 2025, and what’s one branding focus you’re carrying into 2026? | |||
| 41: FAQ for Wedding Photographers & Event Pros | 22 Dec 2025 | 00:44:46 | |
Your FAQ section might be the most underrated sales tool on your website. In this episode of Engage Your Brand®, I’m diving into a website section I see business owners hesitate on all the time: your FAQs. If you’ve ever wondered, “Do people even read these?” or “Can’t they just ask on the call?”, this episode is for you. Because the truth is: FAQs don’t just answer questions… they build trust, reduce friction, and help your website sell your services before you ever hop on a call. I’m also sharing exactly where FAQs should live on your website (hint: it doesn’t always need to be a full page), how many you actually need, and the 4 C’s framework I created to help you write FAQs that feel human and convert. Key takeaways
Want to tighten up your FAQ section and make your website do more of the heavy lifting? If you’re ready for a more strategic website (and support writing website copy that actually converts), reach out to us — this is something we help with inside our copywriting + website design process. Resources mentioned | |||
| 40: Marketing for DJs with Marz from Charizma Entertainment | 18 Dec 2025 | 01:06:59 | |
What does it look like to build a DJ brand that lasts 40+ years, and still feels fresh, human, and in demand? In this episode of Engage Your Brand®, I’m joined by Marz (Marcellus Lawhorn), owner of Charizma Entertainment, to talk about marketing that actually works in the event industry, especially when you’re building longevity, not just chasing the next trend. Marz shares how Charizma books 80% referral-based leads, why relationships + consistency are the real “secret sauce,” and what it means to lead as a team builder (not just a business owner). We also pull back the curtain on Charizma’s website redesign journey, why the right brand should feel like a warm chocolate chip cookie, and the leadership mindset that keeps a business strong through every season. Key Takeaways:
Listen now and take notes, especially if you’re ready to tighten your brand, clarify your marketing, and build a business that lasts. Resources mentioned
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| 39: Branding Photography Ideas and Tips to Elevate Your Brand with Mycah Bain | 16 Dec 2025 | 00:46:17 | |
You don’t just need brand photos, you need brand photos that actually feel like you. ✨
On this episode of Engage Your Brand®, I’m joined by brand and business photographer Mycah Bain. We dig into the real role brand photography plays in your business, the most common mistakes creatives make before their sessions, and Mycah’s best branding photography ideas and tips for visuals that feel genuine and strategic. Whether you’ve never booked a brand shoot or you’re gearing up for your next one, this conversation will give you fresh ideas, clarity, and the confidence to finally show up on camera as yourself. Key Takeaways
Connect With Mycah
Ready for a brand and website that matches the magic of your photos? If you’re planning a rebrand or website refresh, your visuals should support your strategy, not hold it back.
👉 Inquire here: emilyfostercreative.com/contact | |||