Explore every episode of the podcast Engage Your Brand®
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 66: Gen Z Marketing for Wedding Pros: How to Connect with the Next Generation of Couples | 04 Jun 2026 | 01:00:19 | |
Gen Z couples are already changing the way weddings are planned, researched, and booked. In this episode of Engage Your Brand®, I’m talking about Gen Z marketing for wedding pros and how this generation is shaping the future of wedding industry marketing. We’ll look at how Gen Z researches vendors, why they value authenticity, transparency, personalization, and quick access to information, and how wedding pros can adjust their brand, website, and sales process to better connect with the next generation of couples. Key Takeaways:
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| 65: Modern Wedding Marketing in 2026 with Becca Pountney | 28 May 2026 | 00:48:33 | |
Marketing feels noisier than ever, but it doesn’t have to feel impossible. In this episode of Engage Your Brand®, I’m joined by Becca Pountney to talk about modern wedding industry marketing, the shift from the traditional funnel to the “marketing theme park,” and how wedding pros can stay visible, consistent, and booked in 2026. Key Takeaways:
Explore more branding, marketing, and website education for wedding pros: Connect with Becca: Resource Mentioned: | |||
| 56: Why Wedding Networking Works When You Prioritize Community with Brooke Simmons | 26 Mar 2026 | 00:48:31 | |
If wedding networking has ever felt forced, transactional, or just not worth the effort… this episode might change the way you see it entirely. In this conversation, I’m joined by wedding planner and community builder Brooke Simmons, and we’re unpacking why networking in the wedding industry only works when it’s rooted in genuine connection. From growing her business through referrals to building a community that prioritizes collaboration over competition, Brooke shares a refreshing, honest take on what actually leads to long-term growth. In this episode, we cover:
If this episode resonated with you, I’d love for you to share it or leave a review, it helps more wedding pros find these conversations and grow their businesses with intention. You can connect with me here: And be sure to connect with Brooke: | |||
| 55: Bridal Seamstress Marketing: Building a Bridal Alterations Business with Nadine Bozeman | 19 Mar 2026 | 00:59:53 | |
Your bridal alterations experience can shape how confident you feel walking down the aisle… but bridal seamstresses are often one of the most overlooked vendors in the wedding industry. In this episode of Engage Your Brand®, I’m joined by Nadine Bozeman, owner of Sweet Francis Sewing Co. and founder of Secrets of a Bridal Seamstress. We talk about how she built a successful bridal alterations business, created a thriving community for seamstresses across the country, and what more wedding professionals should understand about the alterations process. We also dive into bridal seamstress marketing, branding, and why so many talented seamstresses struggle to position themselves confidently in the wedding industry. Key Takeaways • How Nadine built a bridal-only alterations business from the ground up If you’re a wedding professional or bridal seamstress looking to strengthen your brand and stand out in a saturated industry, this episode is packed with insight you can apply immediately. Connect with Nadine: If you enjoyed this episode, make sure you’re subscribed to Engage Your Brand®. And if you’re ready to elevate your brand and website, visit emilyfostercreative.com to learn more about working together. | |||
| 54: Building a Wedding Planning Business with Systems and Mindset with Irene Tyndale (Part 2) | 12 Mar 2026 | 00:42:14 | |
What does it really take to scale a wedding planning business without burning out? In this part two conversation, I'm back with Irene Tyndale to talk about systems, mindset, team building, and the behind-the-scenes structure that supports a profitable, sustainable wedding planning business. Key Takeaways: If you’re in the middle of growing your wedding planning business, or feeling stretched too thin, this episode will help you refocus and rebuild smarter. Ready to strengthen the foundation of your wedding planning business? Irene’s program, The Wedding Planner’s Blueprint, provides ongoing coaching and education to help planners build systems, refine processes, and grow sustainably. Learn more at: If you loved this episode, subscribe to Engage Your Brand®. And if you’re ready to elevate your brand and marketing strategy, visit emilyfostercreative.com to learn more about working together. | |||
| 54: Wedding Planner Marketing: Standing Out in a Saturated Market with Irene Tyndale | 10 Mar 2026 | 00:30:46 | |
What does it really take to build a lasting wedding planning brand in a saturated industry? In this episode of Engage Your Brand®, I'm joined by Irene Tyndale, founder of Irene Tyndale Weddings and Events, to talk about wedding planner marketing, personal branding, networking, reputation, and why your systems matter just as much as your visuals. With nearly three decades in the industry, Irene shares how wedding pros can stand out without burning out, and why effective wedding planner marketing goes far beyond social media posts. Key Takeaways: Listen in for honest insight, industry wisdom, and practical advice you can apply immediately to strengthen your wedding planner marketing strategy.
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| 53: Wedding Venue Branding and Marketing with Denise Peacock | 05 Mar 2026 | 00:52:33 | |
What does running eight McDonald’s locations have to do with building a thriving wedding venue? In this episode of Engage Your Brand®, I’m joined by my client Denise Peacock, owner of Montgomery Creek Ranch in Indiana. We’re diving into wedding venue marketing, rebranding, leadership, and what it really takes to grow a profitable venue in a saturated market. Key Takeaways: If you’re a venue owner, or dreaming of becoming one, this conversation is packed with real-world insight you won’t want to miss. Connect with Denise: If you loved this episode, make sure you’re subscribed to Engage Your Brand®. And if you’re ready to elevate your own venue brand and marketing strategy, head to emilyfostercreative.com to learn more about working together. | |||
| 52: Why Engagement Season Isn't Over | 26 Feb 2026 | 00:30:36 | |
Think engagement season ends on Valentine’s Day? Not so fast. If inquiries felt slow this winter, or if you’re worried booking season has passed you by, this episode is your reset. I’m breaking down why engagement season doesn’t automatically equal booking season and why leads are still coming in long after February. Key Takeaways: Listen in to reframe your mindset, strengthen your marketing, and prepare your business for steady growth in 2026 and beyond. Resources Mentioned:
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| 51: Wedding Business Branding and Positioning with Terrica | 19 Feb 2026 | 00:22:17 | |
Your brand isn’t just your logo, it’s how people experience you at every touchpoint. In this episode of Engage Your Brand®, I’m joined by wedding industry educator, speaker, and coach Terrica to talk about wedding business branding and positioning, and what it really takes to build a brand that grows with you instead of holding you back. We dig into Terrica’s journey from wedding planner to nationally recognized educator, the hard lessons she learned about pricing, partnerships, and growth, and why clarity around who you are (and who you’re not for) is one of the most important decisions you’ll make in your business. In this episode, we cover: Resources: Connect with Terrica If you’re ready to build a wedding business brand rooted in clarity, confidence, and intention, subscribe to Engage Your Brand® for more conversations like this. | |||
| 50: Small Business Marketing Strategy in 2026 with Tayler Cusick-Hollman | 12 Feb 2026 | 00:48:52 | |
Marketing felt harder in 2025 and if you’re wondering why your effort didn’t match your results, you’re not alone. In this episode of Engage Your Brand®, I’m joined by Taylor Cusick-Hulman, marketing consultant and founder of Enji, to break down her State of Small Business marketing report based on a survey of 245 small businesses across 40 states. We talk buyer hesitation, what’s actually changing in the market, and what wedding + creative service pros should prioritize in 2026 if they want their marketing to feel simpler and more effective. In this episode, we cover: Resources:
If you’re ready to market with more clarity (and a lot less chaos), subscribe to Engage Your Brand®, and check the show notes for the full report and Engie resources. | |||
| 49: Work Life Balance for Wedding Professionals with Heidi Thompson | 05 Feb 2026 | 00:56:03 | |
Burnout is common in the wedding industry, but it doesn’t have to be the norm. In this episode of Engage Your Brand®, I’m joined by wedding business coach and bestselling author Heidi Thompson to talk about work life balance for wedding professionals and what it actually takes to run a sustainable wedding business without working 60+ hour weeks. We dive into why so many wedding pros feel constantly overwhelmed, how poor scheduling and endless meetings drain your energy, and the CEO-level shifts that allow you to work fewer hours while still moving your business forward. In this episode, we cover: Resources: Connect with Heidi If you’re ready to build a wedding business that prioritizes sustainability, boundaries, and long-term growth, subscribe to Engage Your Brand® and keep exploring how to run your business with clarity and intention. | |||
| 48: Creating Visibility in 2026: Showing Up Without Burning Out with Renée Dalo | 29 Jan 2026 | 01:15:53 | |
Visibility matters more than ever in 2026, but burnout doesn’t have to come with it. In this episode of Engage Your Brand®, I’m joined by Renee Dalo, keynote speaker and visibility hype woman for creative entrepreneurs, to talk about how wedding and event pros can show up consistently without exhausting themselves or diluting their brand. We cover confidence, video visibility, luxury positioning, and practical ways to stay relevant in a shifting market, without turning content into another full-time job. In this episode, we cover: Resources: Connect with Renee https://www.instagram.com/reneedalo/ https://www.facebook.com/ReneeDalo https://www.tiktok.com/@thereneedalo If you’re ready to build a brand that supports your growth, not just your workload, subscribe to Engage Your Brand® and explore how we help creative businesses show up with clarity and intention. | |||
| 64: What to Know About Showit Template Customization | 21 May 2026 | 00:38:59 | |
If you’ve ever wondered whether a Showit website template is actually worth it, or if you should invest in a custom website instead, this episode is for you. In this episode of Engage Your Brand®, I’m breaking down the difference between Showit templates, template customizations, and fully custom website design, especially for wedding professionals and creative business owners. I’m sharing the pros and cons of each option, what most people misunderstand about website templates, how SEO impacts template performance, and how to know which direction makes the most sense for your business stage, goals, budget, and timeline. Key takeaways:
Explore branding, website design, and Showit template customization: | |||
| 47: Wedding Marketing Strategy in the Age of SEO and AI with Julie Novack | 22 Jan 2026 | 00:54:27 | |
Your next inquiry might come from Google… or ChatGPT. In this episode of Engage Your Brand®, I’m joined by Julie Novack, CEO + co-founder of PartySlate, to talk about what’s changing in wedding marketing. From SEO and domain authority to how marketplaces are showing up in AI search. We also dig into why visuals matter so much in the sales process, how to use your portfolio to handle common client objections (“Have you done a wedding like this?”), and how PartySlate helps pros organize, search, and share their photos faster with new AI-driven tools. Key takeaways
Connect with Julie: Instagram: @juliepartyslate @partyslate If you want your website + online presence to actually support your referrals (and help you show up in search), I’d love to help. Explore working together at https://emilyfostercreative.com/ | |||
| 46: How to Attract High-End Clients with Maria Bayer | 15 Jan 2026 | 00:59:15 | |
Sales don’t have to feel pushy to work. In this episode of Engage Your Brand®, I’m joined by high-ticket sales and mindset strategist Maria Bayer to talk about why so many creatives invest in beautiful branding and websites, yet still struggle to convert higher-end clients. We cover the psychology behind how elevated clients buy, how to align your sales process with your brand experience, and the small shifts that help you communicate your value with confidence (without feeling “salesy”). Key Takeawyas:
Freebies / Offers: | |||
| 45: 10 Off-Season Tasks to Do to Elevate Your Brand | 13 Jan 2026 | 00:42:22 | |
You don’t need to hustle harder in the off-season, you need to use it strategically. In this episode of Engage Your Brand®, I’m breaking down 10 off-season tasks you can do to elevate your brand, strengthen your marketing foundation, and set yourself up for a stronger booking season ahead. These aren’t overnight fixes or quick wins. They’re foundational brand and marketing updates that help ensure your next season feels more aligned, visible, and profitable. Key takeaways
If you’re in booking season but still feeling that weird in-between energy, this episode will help you refocus on the work that actually supports future growth. Resources mentioned If listening to this made you think, “Okay, I know exactly what I need to clean up next,” send me a DM and tell me which off-season task you’re tackling first. | |||
| 44: Prepping Your Books for Tax Season with Hailey Ann | 08 Jan 2026 | 01:03:01 | |
Prepping your books for tax season is only half the work. In this episode of Engage Your Brand®, I’m joined by my own bookkeeper (and good friend), Hailey Ann, for a conversation that goes beyond QuickBooks and spreadsheets. Because yes, you need clean numbers and categorized expenses, but you also need a nervous system that feels safe looking at them. We’re talking bookkeeping for wedding and event pros, tax season prep that actually saves you money, and the deeper “money stories” that can keep you over-researching, undercharging, or making decisions from pressure instead of clarity. Hailey also shares why she pairs bookkeeping with somatic money coaching, and how your body can hold onto money stress even when your numbers look “fine” on paper. If tax season makes you want to avoid your bank account, this one’s for you. Key takeaways:
Connect with Hailey If you need help cleaning up your books before tax season, want ongoing bookkeeping support, or you’re ready to work through money stories with somatic money coaching, Hailey offers standalone and combined packages. Find her on Instagram or TikTok, or reach out via her website. Resource mentioned: The Overflow Room: Hailey’s library of somatic routines + guest expert trainings designed to help you move your body while learning practical business support. If you listened and thought, “Yep… I need this,” send me a DM and tell me: Are you more of an over-researcher (freeze) or a fast-mover (fight) when it comes to money decisions? | |||
| 43: 2026 Website Trends for Wedding & Event Pros | 06 Jan 2026 | 00:50:09 | |
Happy New Year! If you’re easing back into work and feeling that “I need to catch up on everything” pressure, this episode is your permission slip to slow down, reset your workflow, and focus on what actually moves the needle. I’m sharing 2026 website design trends, but with a big caveat: I don’t believe in chasing trends for the sake of it. I cherry-picked the trends that actually make sense for wedding and event pros, and I’m framing everything through strategy first. We’ll talk about when trends matter (and when they don’t), how to keep your website high-converting and timeless, and the design + content updates that help your site feel current without turning into a constant renovation project. What you’ll learn
Resources: If you want help implementing any of this, we offer:
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| 42: Closing Out the Year & 2026 Branding Goals | 30 Dec 2025 | 01:08:40 | |
Before you sprint into the new year, let’s take a breath, literally. In this episode of Engage Your Brand®, I’m sharing a real behind-the-scenes look at what closing out the year has actually looked like for me. From a packed season of conference travel to the push-pull of productivity vs. rest in mid-December. Instead of the usual “new year, new hustle” energy, I’m leaning into a different approach: exhale over inhale. This episode is equal parts reflection and gentle direction, with a few big-picture branding goals to carry into 2026 without turning your winter break into another to-do list. I’m also sharing honest wins from 2025, what I learned from a surprise negative profit month, and what I’m focusing on next year as both a founder and creative director, including how I’m thinking about personalization, consistency, trademarking, and building a brand that stands out in a world that’s only getting noisier. Key takeaways
If you listened and thought, “Yep, that’s exactly how I’m feeling,” I’d love to hear from you. Send me a DM at @emilyfostercreative and tell me: What’s one win you’re proud of from 2025, and what’s one branding focus you’re carrying into 2026? | |||
| 41: FAQ for Wedding Photographers & Event Pros | 22 Dec 2025 | 00:44:46 | |
Your FAQ section might be the most underrated sales tool on your website. In this episode of Engage Your Brand®, I’m diving into a website section I see business owners hesitate on all the time: your FAQs. If you’ve ever wondered, “Do people even read these?” or “Can’t they just ask on the call?”, this episode is for you. Because the truth is: FAQs don’t just answer questions… they build trust, reduce friction, and help your website sell your services before you ever hop on a call. I’m also sharing exactly where FAQs should live on your website (hint: it doesn’t always need to be a full page), how many you actually need, and the 4 C’s framework I created to help you write FAQs that feel human and convert. Key takeaways
Want to tighten up your FAQ section and make your website do more of the heavy lifting? If you’re ready for a more strategic website (and support writing website copy that actually converts), reach out to us — this is something we help with inside our copywriting + website design process. Resources mentioned | |||
| 40: Marketing for DJs with Marz from Charizma Entertainment | 18 Dec 2025 | 01:06:59 | |
What does it look like to build a DJ brand that lasts 40+ years, and still feels fresh, human, and in demand? In this episode of Engage Your Brand®, I’m joined by Marz (Marcellus Lawhorn), owner of Charizma Entertainment, to talk about marketing that actually works in the event industry, especially when you’re building longevity, not just chasing the next trend. Marz shares how Charizma books 80% referral-based leads, why relationships + consistency are the real “secret sauce,” and what it means to lead as a team builder (not just a business owner). We also pull back the curtain on Charizma’s website redesign journey, why the right brand should feel like a warm chocolate chip cookie, and the leadership mindset that keeps a business strong through every season. Key Takeaways:
Listen now and take notes, especially if you’re ready to tighten your brand, clarify your marketing, and build a business that lasts. Resources mentioned
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| 39: Branding Photography Ideas and Tips to Elevate Your Brand with Mycah Bain | 16 Dec 2025 | 00:46:17 | |
You don’t just need brand photos, you need brand photos that actually feel like you. ✨
On this episode of Engage Your Brand®, I’m joined by brand and business photographer Mycah Bain. We dig into the real role brand photography plays in your business, the most common mistakes creatives make before their sessions, and Mycah’s best branding photography ideas and tips for visuals that feel genuine and strategic. Whether you’ve never booked a brand shoot or you’re gearing up for your next one, this conversation will give you fresh ideas, clarity, and the confidence to finally show up on camera as yourself. Key Takeaways
Connect With Mycah
Ready for a brand and website that matches the magic of your photos? If you’re planning a rebrand or website refresh, your visuals should support your strategy, not hold it back.
👉 Inquire here: emilyfostercreative.com/contact | |||
| 38: Basic On-Page SEO for Wedding Pros: Terms You Should Know | 11 Dec 2025 | 00:42:39 | |
Still feel like SEO is “one more thing” on your plate, but you know your couples are Googling (and now ChatGPT-ing) vendors like you? 🧠✨ In this episode of the Engage Your Brand® podcast, I’m breaking down basic on-page SEO in a way that actually makes sense for wedding and event pros. We’ll talk about how traditional search (like Google) and newer AI search tools (like ChatGPT) both rely on the same core principles and how a few simple updates on your website can help you show up in more of those searches. I’ll walk you through five on-page SEO terms every wedding pro should know before a website redesign or refresh, and how we approach them inside our design process at Emily Foster Creative. No jargon, no overwhelm, just practical steps you can actually implement (or know to ask your designer about). Key Takeaways
Resources: Ready to elevate your website and your SEO at the same time? If you’re dreaming of a custom brand and website that looks beautiful and is also intentionally set up to be found on Google, I’d love to support you. We’re currently booking design projects for 2026 and beyond, so if you’re listening to this later (hi, future you 👋), there’s a good chance we’re still taking on new clients. 👉 Inquire to work together here: emilyfostercreative.com/contact | |||
| 63: Authentic Networking for Wedding Pros with Sara Alepin | 14 May 2026 | 00:47:30 | |
If networking has ever felt more exhausting than meaningful, this conversation is going to feel like a breath of fresh air. In this episode of Engage Your Brand®, I’m joined by Sara Alepin, founder of District Bliss and Photos from the Harty, to talk about authentic networking, relationship-driven marketing, and building a business rooted in real connection instead of transactional growth. Sara shares how her frustration with traditional networking culture led her to create District Bliss, a community designed for entrepreneurs who value genuine relationships, education, and long-term support. In this episode, we talk about:
✨ Connect with Sara & District Bliss: ✨ Grab Sara’s Networking Made Easy Course: ✨ Explore Emily Foster Creative: | |||
| 37: Paid Advertising for Wedding Professionals with Whitney and Daniela of Wedding Industry Ads | 04 Dec 2025 | 00:42:25 | |
Paid advertising for wedding professionals doesn’t have to feel spammy or “bro-y.” On Engage Your Brand®, I’m joined by Whitney and Daniela of Wedding Industry Ads to demystify Google + Meta so your campaigns actually book (not just “get clicks”). We cover how Google Search (high-intent) and Meta (retargeting + nurture) work together, why focused landing pages convert better, and a lightweight follow-up funnel you can run while you’re on site. You’ll hear realistic budgets, when $1/day ads help (and when they don’t), why freebies often miss for wedding pros, plus how LeadLock and the Google Search Accelerator streamline inquiries—especially post-website refresh. Key takeaways:
Listen + subscribe Resources: Website:
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| 36: What It Means to Romanticize Your Brand (Branding for Wedding Professionals) | 25 Nov 2025 | 00:21:26 | |
Feeling the cozy season vibes? In this episode of Engage Your Brand®, I’m diving into how to romanticize your brand, especially if you’re a wedding professional. Inspired by the “romanticize your life” trend, we’re exploring how small, intentional details in your brand can build confidence, elevate your client experience, and attract higher-end, more aligned couples. Whether you’re reflecting on your business during the holidays or planning a rebrand for the new year, this episode will help you view your brand through a more meaningful, story-driven lens. Key Takeaways
Listen Now Resources Mentioned | |||
| 35: Building Community in the Wedding Industry with Matt Radicelli | 20 Nov 2025 | 00:48:48 | |
What if your most powerful marketing strategy isn’t ads, it’s relationships? 🎙️ In this episode of Engage Your Brand®, I chat with Matt Radicelli, entrepreneur, executive coach, and founder of Mentor Pods, about how genuine connection and community can transform your business. We dive into relationship-based marketing, pricing for profit, and how to know when it’s the right time to delegate or hire help. Building a sustainable brand isn’t about doing it all, it’s about surrounding yourself with the right people, mastering the basics, and staying consistent. If you’ve been stretched thin or wondering how to keep growing without burning out, this conversation will shift your perspective. Key Takeaways
Listen Now Resources Mentioned
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| 34: Showit vs. Wix: Which Platform Fits Your Wedding Biz? | 13 Nov 2025 | 00:35:27 | |
If your website feels “fine” but not you, this episode is your permission to rethink your platform. I’m breaking down Showit vs. Wix — what actually matters for wedding and event pros, where each platform shines, and how to avoid common redesign headaches (like blog transfers gone wrong 😬). From real client examples to honest pros and cons, you’ll walk away knowing which platform fits your business today and which will grow with you tomorrow. Key Takeaways:
Resources Mentioned
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| 33: SEO for Wedding Pros with Sara Dunn | 06 Nov 2025 | 00:43:58 | |
If you’ve ever feared dropping off Google after a website redesign, this episode is your SEO safety net. 🔍 I’m joined by Sara Dunn, founder of Sara Does SEO, to talk about how wedding pros can protect (and even boost) their rankings during a rebrand or site refresh. We dive into simple, no-fluff strategies to get found by your dream clients on Google and now, even in AI search tools like ChatGPT. Whether you’re launching a new website or just want to finally understand SEO without the overwhelm, this conversation will help you build visibility that lasts. Key Takeaways:
Resources Mentioned: | |||
| 32: Katie Sautter's Wedding Planner Branding Experience | 30 Oct 2025 | 00:54:14 | |
What happens when a PhD in quantum materials pivots to wedding planning? ✨ In this episode of the Engage Your Brand® podcast, I sit down with past client and now friend, Katie Sautter, founder of K.S.Otter Events in North Carolina. Katie creates stylish, sustainable, and deeply personal weddings. And her journey from engineering lasers to building a fast-growing planning business is nothing short of inspiring. We dive into her story of resilience, the fire that fueled her business growth, and how she built a brand that reflects both her fun personality and her detail-oriented planning style. You’ll hear about the challenges of running a wedding business, the power of strategy over “just pretty branding,” and why consistency and math matter just as much as creativity. Key Takeaways
Ready to level up your brand and website so it truly reflects your vision? Let’s build a brand that attracts your dream clients and supports your growth. Inquire here! Katie’s website: ksotterevents.com | |||
| 31: Spooky Stories To Avoid For Your Brand | 28 Oct 2025 | 00:46:57 | |
Rebrands shouldn’t be scary, but the wrong one can haunt your bookings and your SEO. 👻
Key Takeaways:
Resources:
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| 30: Holiday Gifting Ideas for Creative Entrepreneurs with Whitney from Wildhive Studio | 23 Oct 2025 | 00:39:36 | |
Client gifting doesn’t have to be complicated, it just has to be thoughtful. 💡 In this episode of the Engage Your Brand® podcast, I’m joined by my friend and fellow designer, Whitney Zimmermann, founder of Wild Hive Studio. Whitney is a Shopify and packaging designer for product-based businesses, and she brings a refreshing perspective on holiday gifting, client experience, and community-building for creatives. We chat about how to make your gifts feel personal (not promotional), when to send them, and why gifting can be one of the most powerful marketing tools in your business. Whether you’re a wedding pro, designer, or creative entrepreneur, this episode will leave you inspired to reimagine your client experience this holiday season. Key Takeaways:
🎁 Emily’s Tip: 🌿 Connect with Whitney & Explore Her Resources:
Ready to elevate your brand before the new year? | |||
| 29: How to Prep Your Marketing for Engagement Season | 21 Oct 2025 | 00:50:10 | |
Engagement season is just about upon us!
We'll talk about the importance of consistent marketing efforts year-round and the need for you to to prepare your website and branding in advance to attract ideal clients. We'll talk actionable steps for optimizing websites, understanding timelines for branding and design, and the consequences of not preparing for engagement season. Some key takeaways:
Want to level up your brand and website before couples start shopping in full force? Reach out to us for your rebrand, website design, or marketing here: https://emilyfostercreative.com/contact Download the Elevated Website Checklist here: https://emilyfostercreative.com/elevated-website-checklist Book a $300 website audit here: https://calendly.com/emilyfostercreative/branding-audit Discounts and promos to know about: https://showit.com/r/emilyshowit Don't miss Flodesk's discount before their pricing changes! You can get a discount here: https://flodesk.com/c/EFCREATIVE | |||
| 28: How to Get Your Work Published as a Wedding Pro with Jaine Kershner | 16 Oct 2025 | 00:42:44 | |
What if your next big booking came from a feature in Style Me Pretty or Martha Stewart Weddings?
Jaine shares her journey from corporate life to building a thriving photography business and dives deep into the art (and strategy) of getting published. We break down what editors are really looking for, how to curate your submissions with intention, and why “no” doesn’t mean “never.” Here are a few takeaways:
Connect with Jaine: Ready to get your work seen and your brand remembered? Work with us to create a brand and website that help you stand out and book your dream clients. | |||
| 62: How to Scale a Wedding Business to 7 Figures with Ashley Ebert | 07 May 2026 | 01:30:33 | |
If you’ve ever wondered what it actually takes to scale a wedding business to seven figures, this conversation will give you a behind-the-scenes look at what that growth really requires. In this episode of Engage Your Brand®, I’m joined by Ashley Ebert, founder of The Abundance Group, to talk about how to scale a wedding business to 7 figures without getting stuck in burnout, overwork, or the constant hustle cycle. Ashley shares her journey from building and scaling a multi-market wedding planning company to a seven-figure exit, and the shifts that made it possible. We dive into what scaling really looks like beyond more bookings, including building a team, creating systems, and stepping into a true CEO role. We also talk about:
If your goal is to grow your wedding business in a way that feels sustainable, supported, and aligned, this episode will help you rethink what scaling really means. Connect with Ashley & Explore More: If you’re ready for deeper support and want to build a business that’s designed for long-term growth, you can explore Ashley’s work through The Abundance Group. → Join the TAG Mastermind: → Take the Quiz to Find Your Next Step: → Looking for additional resources? You can also reach out to Moriah for available freebies and support inside the community. Want support with your brand and website as you scale? | |||
| 27: Dissecting Taylor Swift Branding & the Wedding Industry | 14 Oct 2025 | 00:41:20 | |
Whether you dislike, like, or love her music, we have to admit: Taylor Swift has become a pop culture phenomenon, and with her recent engagement, what she does will affect the wedding industry. In this conversation, I discuss the significant influence of Taylor Swift on the wedding industry and branding. I'll explore how Taylor Swift's personal and professional evolution, including her recent engagement and new album, will shape trends in the wedding market. Now is a time where there's even more importance of emotional storytelling and authenticity in branding. We'll draw parallels between Swift's approach and the expectations of modern consumers, particularly millennials and Gen Z (your ideal clients!). Here are some takeaways:
https://www.instagram.com/p/DN07wdf3J5i/ If you want to intentionally level up your brand before the new year, reach out to us at Emily Foster Creative. We have a few more openings for 2025 and will be booking into 2026 | |||
| 26: Flodesk Email Marketing for Wedding Pros | 09 Oct 2025 | 00:53:03 | |
In this episode, I’m diving into one of the most overlooked yet powerful tools in your marketing toolkit: email marketing, specifically Flodesk email marketing for wedding pros. Whether you’re a planner, photographer, or florist, email marketing helps you create genuine connections beyond social media, and it might just be your most effective way to turn inquiries into loyal clients. I’m sharing why I resisted email marketing for a long time (and what finally changed my mind), how I simplify my process using Flodesk, and why now is the perfect time to join before their pricing changes on November 28, 2025. Here's What You’ll Learn:
Key Takeaways Email marketing isn’t just for e-commerce brands, it’s for every wedding pro who wants to build trust and connection beyond the ‘gram.
Platforms I Mentioned
Flodesk Pricing Update: Flodesk is switching to a new tiered pricing model on November 28, 2025. If you sign up before then, you can lock in their current flat-rate lifetime pricing: $35/month for email, or $59/month for email + checkout tools. Connect with Me: Want to level up your email marketing? Reach out to our team for help setting up your workflows, newsletter cadence, or lead magnet strategy! Also learn more about branding, websites, and marketing strategies for wedding professionals at Emily Foster Creative.
Ready to level up your email marketing? Be sure to sign up before Flodesk changes their pricing structure, and get 50% off your first year or month! | |||
| 25: Copywriting for Wedding Pros with Andrea Shah | 02 Oct 2025 | 00:42:05 | |
Your website isn’t just a digital storefront, it’s the very beginning of your client experience. ✨ In this episode of the Engage Your Brand® podcast, I sit down with Andrea Shah, copywriter and marketing consultant for wedding creatives. With over a decade of experience writing for Fortune 500 companies and luxury brands, Andrea now helps wedding pros spotlight their artistry and client experience through strategic copywriting. We dive into everything from buyer psychology to pricing transparency, and why your website and copy are just as much a part of your client journey as the wedding day itself. You’ll also hear about Andrea’s path to working with wedding professionals, her insights on Gen Z couples’ expectations, and how AI tools like ChatGPT are shaping the future of marketing. Key Takeaways
Ready to elevate your brand with copy and design that truly connects? Let’s work together to create a website and brand experience that books your dream clients. Inquire here. Andrea’s website: andreashah.com Follow Andrea on Instagram & Threads Download Andrea’s free report on Buyer Behavior in 2025 Catch Andrea’s session at Wedding MBA on client chemistry and biopsychology | |||
| 24: Showit vs Wordpress for Wedding Pros | 25 Sep 2025 | 00:41:00 | |
In this episode, I compar two popular website platforms, Showit vs WordPress, focusing on their pros and cons for creative service providers. We'll discuss user experience, SEO myths, pricing structures, creative freedom, customer service, security, and the ease of transitioning between platforms. The conversation aims to help listeners make informed decisions about which platform best suits their needs – truly breaking it down for you so you can choose the best fit for your business! Here's a high level overview of some of the details you'll learn:
Want to learn more about Showit vs Wordpress? Read the full blog post here: https://emilyfostercreative.com/showit-vs-wordpress-for-wedding-pros/ We are booking both Showit and Wordpress projects – if you have a dream of a brand and website that feels authentic to you, inquire here: https://emilyfostercreative.com/contact Be sure to download our Elevated Website Checklist for more tips on updating your website: https://emilyfostercreative.com/elevated-website-checklist | |||
| 23: Rock Paper Coin for Your Wedding Business with Nora Sheils | 18 Sep 2025 | 00:37:28 | |
Have you ever felt overwhelmed with the admin work it takes to manage client payments, contracts, and proposals? Nora Sheils felt that as a wedding planner too. In this episode, I chat with Nora, co-founder of Rock Paper Coin, about her extensive experience in the wedding industry and the development of her software platform designed to streamline operations for wedding professionals. Nora shares her journey from starting Bridal Bliss to creating Rock Paper Coin, emphasizing the importance of team building, operational efficiency, and the challenges of branding in the tech space. The discussion highlights the innovative features of Rock Paper Coin that save time and enhance your client experience, making it a valuable tool for wedding vendors.
Sign up for a trial of Rock Paper Coin here: Get six months free of Rock Paper Coin! Use code ENGAGEYOURBRAND | |||
| 22: 10 Lessons I've Learned Running A Creative Business in my 20s | 10 Sep 2025 | 01:02:34 | |
What better way to celebrate my birthday than reflecting on five years of running this business? In this special birthday episode of the Engage Your Brand® podcast, I’m sharing the 10 biggest lessons I’ve learned, from sales skills to mindset shifts that have shaped both my life and my business. We’ll talk about why learning sales early on sets you up for long-term success, why entrepreneurship can sometimes feel like its own “cult,” and how investing in help (instead of trying to DIY everything) can move your business forward faster. I’ll also share what it means to play the long game and why remembering that you are your biggest asset is one of the most important lessons of all. Here are some takeaways:
Want to connect?
Ready to level up your brand and website? Let’s work together, inquire today at emilyfostercreative.com/contact | |||
| 21: Pinterest Tips for Wedding Vendors with Dana Johnson | 04 Sep 2025 | 00:44:24 | |
Did you know Pinterest is STILL a powerful tool to grow website traffic? In this episode, Dana Johnson, owner of Dana's Desk, teaches us her genius Pinterest ways! Pinterest can be a powerful tool for wedding and event professionals and is one that is still highly underestimated, even in 2025. We'll discuss Dana's journey from wedding planning to becoming a Pinterest strategist, the importance of consistency in marketing, and how to effectively use Pinterest as a visual search engine. Dana shares insights on debunking myths about Pinterest, long-term success strategies, best practices for linking, and key metrics to track. The conversation emphasizes leveraging existing content, creating touch points with audiences, and applying branding effectively on Pinterest. Your takeaways:
But listen to the full episode for all the juicy details! Sign up for the Styled Pin Collection here: https://danasdesk.thrivecart.com/styled-pin-collection/partner/ Download Dana's Visibility Brand Blueprint: https://danas-desk.kit.com/visibility-blueprint Download Dana's 14 free pin graphics here: https://danas-desk.kit.com/free-pin-graphics Read her blog post about how a wedding planner grew her website traffic by using Pinterest: https://ddvirtualmanagement.com/how-a-wedding-planner-grew-website-traffic-by-using-pinterest/ Get in touch with Dana here: Instagram: https://www.instagram.com/danas.desk.nc Visit her website: | |||
| 20: Wedding Planning Marketing in Multiple States with Irene Katzias | 28 Aug 2025 | 00:56:00 | |
What does it really take to expand your wedding business into multiple markets without losing your identity or burning out? In this episode, I’m joined by Irene Katzias of Irene & Co. Events. Irene is a wedding planner with teams across Connecticut, New York, and Utah. We dive into what it looked like to go from side hustle to full-time business, how she scaled into the luxury space intentionally, and what she’s learned about pricing transparency, SEO, and team building along the way. Irene’s story is a refreshing reminder that growth doesn’t have to happen overnight, and that building with clarity creates more freedom, not more stress. Whether you’re dreaming of expanding to a new location, navigating your next team hire, or figuring out how to balance it all, this one’s for you. Takeaways:
Looking to refine your brand, attract better-fit clients, or scale your creative business with more clarity?
Or catch up on more podcast episodes that help you grow with intention. Explore Irene’s services and blog: irenecoevents.com Be sure to check her out on Instagram as well, because she's truly the best inspiration and cheerleader! You can find her here: https://www.instagram.com/irenecoevents/ Listen to her bite-sized planning tips on the Peak Perfection podcast: Spotify Subscribe to Irene's newsletter for private mentor sessions: https://www.irenecoevents.com/newsletter | |||
| 19: Showit or Squarespace? What’s the Right Platform for Your Business | 21 Aug 2025 | 01:00:26 | |
Frustrated with your website or wondering if you’re even on the right platform? In this episode of the Engage Your Brand® podcast, I compare two of the most popular website platforms for wedding and creative professionals — Squarespace and Showit. We cover why your website platform choice matters for design flexibility, SEO, ease of use, and long-term growth. I share my personal experiences working in both platforms, as well as insights from helping clients successfully switch between them. Get ready to hear the pros and cons of each, how they’ve changed in 2025, and what to consider before making the leap so you can choose the platform that truly supports your business. Here are some takeaways:
Be sure to check out the resources I mentioned in this episode:
Need help deciding or launching on the right platform?
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| 18: Your Branding Blueprint with Jade Buford | 14 Aug 2025 | 00:59:57 | |
What if your brand wasn’t just pretty but purposeful, profitable, and deeply personal? In this episode, I sat down with multi-passionate creative and founder of Jade Alexandria Creative, Jade Buford to talk all things branding, entrepreneurship, and what it means to show up on brand in a meaningful way. Jade shared her journey from corporate life to creative business ownership, the lessons that shaped her approach to branding, and what inspired her to write her new book, The On-Brand Blueprint. We talked about how branding isn’t just about visuals, it’s about clarity, connection, and making sure your message resonates with the people you’re here to serve. If you’ve ever wondered how to attract aligned clients, communicate your value, or build a brand that truly reflects your purpose, this one’s for you. Here are some takeaways:
…and so much more on showing up on brand in every part of your business. Grab Jade’s book: Paperback: Kindle version: 🎨 Want to refine your brand strategy? | |||
| 61: Business Systems That Scale with Nikisha King | 30 Apr 2026 | 00:48:45 | |
If growth in your business has started to feel messy, overwhelming, or overly dependent on you, this episode will give you a different way to think about it. In this episode of Engage Your Brand®, I’m joined by Nikisha King to talk about business systems, sustainable growth, and what it really looks like to move from hustle-driven business ownership into structured, intentional leadership. We’re unpacking how systems support your client journey, why automation doesn’t have to feel robotic, and how stronger business foundations can create more freedom, clarity, and capacity. Key Takeaways:
If you’ve been craving more ease, more structure, and more support in your business, this conversation will help you think about growth in a completely different way. Connect with Nikisha: You can also listen to the ICONIK CEO Podcast for honest conversations and practical guidance on systems, leadership, and building a business that supports your life. Ready to strengthen your brand and website, too? | |||
| 17: How to Book More Weddings with Heidi Thompson | 07 Aug 2025 | 00:47:25 | |
Feeling the slowness of the economy, or like you're just not booking as many weddings as usual? You're not alone! In this episode of Engage Your Brand®, Heidi Thompson from Evolve Your Wedding Business came on to chat about how to book more weddings with your dreamiest couples. I was on her podcast, Evolve Your Wedding Business a while back, and just had to bring Heidi on to talk about marketing for wedding pros! It was a great conversation all about how you can optimize your marketing, get specific with your branding, and make your life as a wedding pro A LOT easier. You'll learn:
Sign up for the FREE Book More Weddings Summit here: https://go.bookmoreweddingssummit.com/registration?am_id=emily658 Want to learn more about how to work with Heidi? Listen to the Evolve Your Wedding Business podcast here: https://evolveyourweddingbusiness.com/podcast Visit Evolve Your Wedding Business here: https://evolveyourweddingbusiness.com/ Connect with her on Instagram here: https://www.instagram.com/evolveyourweddingbusiness/ | |||
| 16: Choosing A Personal vs Business Name for Your Brand | 31 Jul 2025 | 00:35:09 | |
Wondering if you should name your business after your own name, or come up with something creative? Personal vs business names for brands have been a debate for a while. In this episode of the Engage Your Brand® podcast, I delve into the world of brand naming, exploring the nuances between personal and business brand names. Discover the pros and cons of each, and learn how your choice can impact your business's growth and identity. Whether you're considering a rebrand or starting fresh, I'll offer insights and examples to help you make an informed decision. Tune in to understand how your brand name can reflect your values and connect with your audience. You can book a branding or website audit here: https://calendly.com/emilyfostercreative/branding-audit If you're ready to choose a business name that's authentic to your brand story, we can help with our brand name research! Inquire here: https://emilyfostercreative.com/contact | |||
| 15: Systems Strategist Cinthia Onines Talks Contingency Plans | 24 Jul 2025 | 00:41:51 | |
In this episode of the Engage Your Brand® podcast, I interview Cinthia Onines, a systems strategist and marketing expert for wedding professionals. We discuss the importance of effective systems, branding, and contingency planning in the wedding industry. Cinthia shares her journey from being a wedding planner to founding Boda Bliss, emphasizing the need for streamlined processes and a supportive community. Get ready to cover the significance of marketing strategies and project management tools, and real tools to enhance your business systems. Here are some takeaways:
Be sure to check out Cinthia's Emergency Ready Business Checklist to make sure your business is prepped for emergencies: https://bodablissllc.myflodesk.com/emergencyreadybusinesschecklist Need to level up your systems and marketing? Reach out to Cinthia here: | |||
| 14: Building a Client Journey Map to Book More and Better Clients | 17 Jul 2025 | 00:51:42 | |
Do you know what it takes to get your dream clients to purchase your services? In this conversation, I discuss the significance of understanding the client journey in the wedding and event industry. We'll chat about the importance of mapping out your client experience from the moment they become aware of a service to the point of inquiry and beyond. The discussion covers various stages of the client journey, the need for effective communication, and strategies to enhance client engagement and satisfaction. In this conversation, we'll discuss the importance of understanding client journeys, particularly focusing on the needs and behaviors of Gen Z. The discussion also covers strategies for tiered offerings to cater to various client needs and the significance of branding in reflecting a luxury experience. Did you know...
We'll cover this and so much more in this episode! Want help understanding your ideal clients better? Download my Brand Clarity Workbook here: https://emilyfostercreative.com/brand-clarity-workbook If you're ready to revamp your business and finally attract your ideal clients, reach out here: | |||