Want to get to know me and my brand better? In this episode, I talk through the history behind my brand, Emily Foster Creative - why I started it, why I named it after my personal name, and what we offer. 

But this is so much more. We'll also talk about what you need to know when launching a new brand and developing yours into something bigger. We'll talk about how to position your services to help you brand your business in a more stable way, and how to choose a brand name that fits you.

I'll discuss the challenges of transitioning from a 9-5 job to freelancing, the importance of providing a personalized client experience, and the strategic decisions behind my brand name. I'll emphasize the significance of mentorship, networking, and having a clear vision for branding as key factors in her entrepreneurial journey.

Love this podcast? Leave a review and share with a wedding or event pro friend!

I'd love to hear from you... we can connect on Instagram, or reach out to me on my website!

Let's connect:

https://www.instagram.com/emilyfostercreative

https://emilyfostercreative.com/

Want me to review your brand and let you know what is and isn't working? Book a brand audit here:

https://calendly.com/emilyfostercreative/branding-audit

In this episode of the Engage Your Brand™ Podcast, I discuss the importance of having multiple variations of your logo to build a consistent and recognizable brand. 

Big takeaway: different logo formats  ensure brand presence across various marketing touch points. 

This episode covers the differences between illustrated and text-based logos, the significance of custom logos, and outlines four essential logo variations every brand should hav - especially in the event and wedding industry! 

You'll also learn how to effectively use these logos in different contexts to maintain brand consistency.

Did you know?

• Having multiple logo variations is crucial for brand consistency.
• Illustrated logos can enhance uniqueness and recognition.
• Text-only logos are effective for contracts and invoices.
• Every business document should feature a logo for brand identity.

Get ready to learn all that and more in this episode!

Want help building your custom brand? Reach out to start your project today:

https://emilyfostercreative.com/contact

Want to elevate your brand to luxury? Purchase my extensive workbook that helps you position your brand to charge luxury prices, for just $57:

https://cart.emilyfostercreative.com/elevate-your-brand-the-luxury-edition/

In this episode, I (Emily Foster Keller) share the story behind the Engage Your Brand podcast - the branding podcast for wedding and event pros. We'll cover the story behind the name, talk a little about Emily Foster Creative, and talk about why I'm starting a podcast. 

If you're looking for branding and website design tips for wedding pros or hospitality pros, stay tuned for more actionable episodes

In this episode, we'll cover the essential website pages you need to have if you're a wedding or event pro. 

Gone are the days where it was acceptable to have just 1 long page on your website. In fact, I recommend you have more than 5 pages, but at the very least 3 separate pages! 

Here are some takeaways:

• Your website should have multiple pages for better SEO.
• Fresh content is crucial for ranking on Google.
• The homepage acts as your digital sales page.
• An about page helps clients connect with you personally.
• A services page should clearly outline offerings and pricing.
• A portfolio page showcases your work effectively.
• A contact page should be easy to navigate and fill out.
• Include testimonials on your key pages for social proof.
• Privacy policy and terms pages are legally required.
• Start with 5-6 for a comprehensive website.

Explore more episodes here:

https://emilyfostercreative.com/engage-your-brand-podcast

Want to do more to level up your website? 

Download our free Elevated Website Checklist:

https://emilyfostercreative.com/elevated-website-checklist

Sign up for a $300 website audit here:

https://calendly.com/emilyfostercreative/branding-audit

In this episode, we cover one of the biggest essentials of building any successful brand: defining your ideal client. 

Here's a secret we deny early on in our businesses (and maybe for way too long in): 

You don’t need a million clients. You need the right ones.

And for most of you, it'll take booking just 12-60 clients in a year to be fully booked and profitable.

In this episode, we'll cover:

• What an ideal client is
• Why you need to know this person, like yesterday
• How to determine who your ideal client is

Download my brand clarity workbook here:

https://emilyfostercreative.com/brand-clarity-workbook

Check out the blog post here:

https://emilyfostercreative.com/how-to-define-your-ideal-client-to-grow-your-business/

Ever wondered what's standard when it comes to deliverables in a branding package?

In this episode, we cover the seven brand assets your business needs these year! We'll talk all about file types, logo formats, and other nitty gritty details you might not have known you needed. 

Download my Brand Colors Freebie here:

https://emilyfostercreative.com/brand-colors-freebie

Are you thinking of leveling up your brand and want some professional help? Contact me to start brainstorming your rebrand:

https://emilyfostercreative.com/contact

In this episode, we talk all about wedding venue marketing and why most venues desperately need to level up their game. If you're another type of event or wedding pro, this podcast is still for you as I'm sharing marketing tips that still apply to your business!

Here's an overview of what we'll cover:

• The key details that wedding venues are missing in their marketing
• What to update on your website to sell more effectively and more quickly to your clients
• Branding details you need as a wedding venue
• Actionable marketing tips to use in your blogs and on social media

Download my brand colors freebie here:

https://emilyfostercreative.com/brand-colors-freebie

Read the blog here:

https://emilyfostercreative.com/how-to-stand-out-wedding-venue-marketing-in-a-saturated-market/

Are you ready to level up your wedding venue's marketing?

Reach out below to inquire about your brand or website redesign, as well as our marketing services here at Emily Foster Creative:

https://emilyfostercreative.com/contact

In this episode, we cover what an elevated brand is as well as some tips for how to get to that next level with your brand. 

We'll cover what an elevated brand is, why it matters, and some actionable ways you can start elevating your brand today. 

Here's the freebie I mention in the show:

https://emilyfostercreative.com/brand-colors-freebie

Have questions about how to implement this advice? Contact me here:

https://emilyfostercreative.com/contact

In this episode, we'll cover some essentials for refreshing your website as a wedding pro or event pro. 

Some highlights are:

• What to update when it comes to your website images
• How to refresh your copywriting to speak more to your ideal clients

View the full blog post here:

https://emilyfostercreative.com/website-refresh-checklist/

Download my free checklist for refreshing your website here:

https://emilyfostercreative.com/elevated-website-checklist

In this first episode for wedding pros and event pros, we go over what it means to engage your brand in your marketing and other elements of your hospitality business. 

Get ready for a podcast full of actionable tips and more! 

Welcome to Engage Your Brand —the podcast for wedding, event, and photography pros who are ready to elevate their brand and stand out in a saturated market. Hosted by Emily Foster Creative, we’re diving into strategy, storytelling, and actionable tips, because your business’s branding deserves to be so much more than just pretty. Whether you’ve been in business for one year or three decades, this space is for you.

If you’re tired of blending in and know deep down that your work deserves to be sought after— and priced higher – you're in the right place. We’ll pull back the curtain on the strategy and storytelling behind some of the most recognized brands in the industry, and clarify what it takes to get your work seen. And we won’t stop at inspiration—we’re all about actionable insights to help you bring your own brand to life in a bold, meaningful way.

Stop playing small with your brand and wasting time throwing marketing spaghetti at the wall. It’s time for more brand recognition, better clients, and higher profits. It’s time to Engage Your Brand.

In this episode of the Engage Your Brand™ podcast, I interview Cinthia Onines, a systems strategist and marketing expert for wedding professionals. 

We discuss the importance of effective systems, branding, and contingency planning in the wedding industry. 

Cinthia shares her journey from being a wedding planner to founding Boda Bliss, emphasizing the need for streamlined processes and a supportive community. 

Get ready to cover the significance of marketing strategies and project management tools, and real tools to enhance your business systems.

Here are some takeaways:

• Client experience is crucial in the wedding industry and effective systems can lead to better client experiences
• Contingency plans are essential for business continuity
• Marketing strategies should be systematic and strategic to take the load off yourself
• Project management tools help manage tasks and client interactions
• Community support is vital in the wedding industry
• Preparation brings peace of mind

Be sure to check out Cinthia's Emergency Ready Business Checklist to make sure your business is prepped for emergencies:

https://bodablissllc.myflodesk.com/emergencyreadybusinesschecklist

Need to level up your systems and marketing? 

Reach out to Cinthia here:

https://bodabliss.com/

Do you know what it takes to get your dream clients to purchase your services?

In this conversation, I discuss the significance of understanding the client journey in the wedding and event industry. 

We'll chat about the importance of mapping out your client experience from the moment they become aware of a service to the point of inquiry and beyond. 

The discussion covers various stages of the client journey, the need for effective communication, and strategies to enhance client engagement and satisfaction. In this conversation, we'll discuss the importance of understanding client journeys, particularly focusing on the needs and behaviors of Gen Z. The discussion also covers strategies for tiered offerings to cater to various client needs and the significance of branding in reflecting a luxury experience. 

Did you know...

• Understanding your client journey can improve your business.
• Clients often experience decision paralysis.
• The client journey starts before they inquire.
• Awareness is the first stage of the client journey.

We'll cover this and so much more in this episode!

Want help understanding your ideal clients better?

Download my Brand Clarity Workbook here:

https://emilyfostercreative.com/brand-clarity-workbook

If you're ready to revamp your business and finally attract your ideal clients, reach out here:

https://emilyfostercreative.com/contact

Overwhelmed with marketing and feeling like you're doing it ALL, all day every day?

I feel that, which is why I wanted to bring on Tayler Cusick-Hollman to talk about marketing.

In this episode of the Engage Your Brand™ podcast, I interview Tayler Cusick-Hulman, founder of Enji, a marketing software designed for wedding professionals. 

Tayler shares her journey from aspiring community college professor to entrepreneur, detailing her experiences in the marketing field and the challenges of building a tech company. The conversation delves into the unique marketing needs of the wedding industry, the development of Enji, and the importance of branding and strategy in business. 

In this conversation, we'll discuss the intricacies of branding, SEO, and the evolving landscape of marketing for small businesses. We'll also explore the importance of understanding ideal clients, the challenges faced by wedding and event professionals, and the impact of technology on search behavior. Tayler shares insights on common marketing struggles and emphasizes the need for consistency and tracking results. The discussion highlights the experimental nature of marketing and the value of tools like Enji to streamline marketing efforts.

Here are some takeaways:

• Understanding human behavior is crucial in your marketing.
• Building relationships with clients is rewarding and impactful.
• Marketing strategies should be documented and reviewed regularly.

Want to streamline your marketing and make it so much easier? 

Sign up for Enji here: https://www.enji.co/?ref=odixnjm

Did you know colors can influence up to 90% of first impressions with your business?

This is why strategic color selection is crucial for branding.

In this episode of Engage Your Brand™, the conversation covers how to build a luxury brand color palette, the psychology behind colors, common mistakes to avoid, and practical tips for implementing an effective color strategy. I'll explain how to be intentional with your color choices to create a memorable and cohesive brand identity -- one that is both strategic and authentic to you.

Some quick takeaways:

• Your brand color palette should have about 4-8 colors in it

• Make sure your brand color palette has at least 1-2 neutrals

• Don't be scared to bring some color into your brand!

Tune in for more expert color palette tips!

Want more guidance on building a color palette? 

Download my colors freebie here:

https://emilyfostercreative.com/brand-colors-freebie

Purchase The Luxury Edition Workbook for $57 for help scaling your brand to luxury:

https://cart.emilyfostercreative.com/elevate-your-brand-the-luxury-edition/

Reach out to start your dream rebrand today:

https://emilyfostercreative.com/contact

Episode 11 brings to you the very first guest on Engage Your Brand™ – Nina Addeo! 

In this engaging conversation, we'll explore the evolving landscape of social media in the wedding industry, particularly focusing on the differences between millennial and Gen Z clients. 

We'll also discuss the importance of quick responses, authenticity, and effective branding strategies on platforms like Instagram. The conversation also delves into the significance of behind-the-scenes content and the challenges of using video in marketing. Nina shares insights on how to create a comfortable client experience and the story behind her brand, 'I Do Wedding Marketing.'

We'll discuss Nina's journey into wedding marketing, the unique wedding culture of Long Island, and common social media mistakes made by wedding vendors.

This conversation emphasizes the importance of branding and social media strategy for wedding professionals, offering practical engagement tips and strategies to enhance visibility and connection with potential clients. 

And you won't want to miss this:

Nina shares her 10-minute engagement strategy and insights on how to build a brand without the need for pitching, ultimately highlighting the significance of understanding algorithms to improve content visibility.

This tactic is GOLD for wedding pros!

Want more of Nina? Be sure to check out the I Do Wedding Marketing Podcast!

https://www.idoweddingmarketing.com/podcast

You can learn more about Nina and her services here:

Instagram: https://www.instagram.com/idoweddingmarketing/

Website: https://www.idoweddingmarketing.com/

Wondering if you should name your business after your own name, or come up with something creative? Personal vs business names for brands have been a debate for a while.

In this episode of the Engage Your Brand™ podcast, I delve into the world of brand naming, exploring the nuances between personal and business brand names.

Discover the pros and cons of each, and learn how your choice can impact your business's growth and identity. Whether you're considering a rebrand or starting fresh, I'll offer insights and examples to help you make an informed decision. 

Tune in to understand how your brand name can reflect your values and connect with your audience. 

You can book a branding or website audit here:

https://calendly.com/emilyfostercreative/branding-audit

If you're ready to choose a business name that's authentic to your brand story, we can help with our brand name research! Inquire here: https://emilyfostercreative.com/contact