Robbie Schneider joins Matt to discuss the challenges and strategies of managing social media in the healthcare sector. Robbie stresses the importance of planning time off, setting expectations within teams, and being intentional with social media content to add meaningful value rather than just frequent posts. We'll hear personal anecdotes about the struggle to detach from work communications, and practical steps to regain control over digital engagement and improve overall mental health. They'll also touch on the critical role of empathy in healthcare communications, navigating legal considerations, and how social media managers can prepare for and respond to real-time events like a newsroom. Most importantly, Robbie shares the impactful lessons and personal growth she experienced while writing her book, "Social Media Sanity and Your Guide to Mental Wellness for the Digital Marketer," exploring the balance between professional responsibilities and personal well-being. If you're in the industry or just curious about the behind-the-scenes of healthcare social media, this episode is packed with actionable advice and heartfelt stories to help you navigate this demanding field. Find Matt at SiteLogic Get Your Digital Skills Certification Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt welcomes Google Ads expert Sarah Steeman. With over 17 years of experience developing, managing, and optimizing paid search campaigns, Sarah shares valuable insights into the complexities and challenges of managing campaigns in today’s competitive environment. Having both seen the entrance of paid ads into Google's results, Matt & Sarah debate the balance of automation and human expertise. Sarah shares her journey from web development to SEO, and eventually paid search, giving listeners a unique perspective on the shift in digital advertising over the years. You'll learn about the increased role of AI in Google Ads, the impact on budgets, and the struggles small businesses face as they try to navigate the often-confusing landscape of digital advertising. Throughout the episode, Sarah emphasizes the importance of understanding Google’s algorithms, mastering data analysis, and maintaining a personal touch when it comes to client management. She also offers advice to those considering a career in paid search and how to stay ahead in an industry that’s constantly evolving. Whether you’re an experienced marketer or just starting, this episode is packed with tips on maximizing your advertising spend, keeping up with the latest Google Ads features, and understanding the impact of AI in paid search. Tune in to gain a deeper understanding of how to adapt to the ever-changing world of paid search. More about SiteLogic & Matt Bailey SiteLogic Learning: Learn SEO Meet Sarah Stemen Learn more about your ad choices. Visit megaphone.fm/adchoices

If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works. Sharon outlines the implications of using AI tools in our creative endeavors. How much can you rely on AI if you plan on protecting your work? Also, can you trust AI not to plagiarize from other protected works? Don't miss Sharon's valuable framework for ensuring your intellectual property is protected. Plus, we'll tackle how international copyright enforcement poses challenges for creators and why social media sharing isn't as straightforward as it seems. So grab your coffee and join us as we dissect the legal intricacies that could save you time and money, and learn why human judgment is irreplaceable in our ever-advancing digital world. All this and more on this episode of the Endless Coffee Cup. Learn Digital Marketing with our personalized, coached courses: https://learn.sitelogic.com/ Meet Matt Bailey: https://www.sitelogicmarketing.com/about/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In large part, B2B sellers have not developed virtual selling skills. A recent survey showed that the B2B virtual selling process is broken - but it is not because of the technology! Rather, when virtual presentations remove the sizzle, buyers don't see much substance. In the world of B2B sales, personality, charm, and instincts tend to rule the day and win customer's hearts and minds. However, when forced to move to virtual meetings and presentations, many salespeople have simply fallen flat. Despite the challenges, the inability to transition to a virtual selling format has set back many salespeople, but it isn't because of the technology! A recent eMarketer survey showed that there are some issues with using technology and managing a virtual meeting. Of the top Virtual Selling Mistakes in this list, responsiveness, preparation, presentation skills, and writing skills are noted as being consistent mistakes displayed by sellers. While the pandemic isn't to blame for a lack of these skills, it does expose the B2B sales experience. These issues didn't just appear, but they have become more noticeable and harder to hide. Learn more about your ad choices. Visit megaphone.fm/adchoices

Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Listen in to hear why Matt speculates that the “straw-man” fallacy no longer exists. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information all cost money, and they have to be paid for somehow. By using these, you are not the customer. The advertiser is the customer, and because of this relationship, the makers of these products answer to the advertisers, not to you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and the features of fake news that make it so dangerous. Learn more about your ad choices. Visit megaphone.fm/adchoices

Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And why is Google slowly taking keyword data away? Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? Is it it dying because sales and marketing can’t agree? Many marketers are not able to track leads beyond the hand-off to sales, which prevents them from measuring the quality of those leads. Learn how breaking down silos, corporate politics and walled data is critical for the modern selling process. Learn more about your ad choices. Visit megaphone.fm/adchoices

Can we trust studies that claim to decode Google? Many SEO companies employ tests and studies to understand the nuances of Google's algorithm. However, are these studies valid or do they have any statistical significance? Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it will simply blow your mind how much ad spend is wasted on bots, inflated views, and networks of fraudulent websites. Grab your coffee, sit back and strap in for this wild ride into the world of ad fraud, some things may shock you, so be careful not to spit out your coffee on your keyboard! Learn more about your ad choices. Visit megaphone.fm/adchoices

John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation: 1. Artificial Intelligence and SGE Impact on Publishers Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads. To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users. 2. The Changing Landscape for Publishers The industry is experiencing significant shifts, and publishers need to adapt to new methods and tools to stay ahead of trending topics and seize opportunities effectively. Real-time SEO tools, like Newsdash, are helping publishers identify missed opportunities and low-hanging fruits, aiding them in creating content that resonates and drives traffic. 3. The Future of Publishing and SEO As publishers navigate through these transformative times, the next 5-10 years will be crucial in shaping the future of the industry. Direct relationships with users, leveraging email marketing, and tracking Google Discover feeds are becoming essential strategies for publishers to build and retain their audience. John and I explored these topics, shedding light on the challenges and opportunities for publishers in an ever-evolving digital landscape. Grab a cup of coffee and join us on this episode of the Endless Coffee Cup. More about Matt Bailey Watch the Endless Coffee Cup on YouTube Become an OMCA Certified Marketer Explore Our Digital Marketing Masterclasses Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning. Learn more about your ad choices. Visit megaphone.fm/adchoices

How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of assessments should be used to show that the training was effective?  Learn more about your ad choices. Visit megaphone.fm/adchoices

As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we can master our personal presence through the webcam. Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking. For years, advertisers have known and realized that there are techniques that tap into the unconscious mind faster and more effectively than traditional, rational approaches. Chances are, you are swayed by neuromarketing techniques nearly every day, and you don’t even realize it. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert.  Here’s the interesting part: There is nothing that anyone performing search engine optimization can do to optimize for this algorithm. However, if you have been regularly publishing helpful information to educate your audience and provide helpful content, you’ll probably benefit.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people at the right time. So, what is content marketing truly at its core, and why is there so much hype? Learn more about your ad choices. Visit megaphone.fm/adchoices

Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done well and done poorly. Learn more about your ad choices. Visit megaphone.fm/adchoices

By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing! Of course, marketing plans go out the window when stuff it’s the fan. As boxer Mike Tyson famously said, “everyone has a plan until they get hit in the mouth.” When things get tight, busy, or stressful, the plan goes out the window and people rely on their intuition. Ashley Schweigert joins Matt to talk about the importance of planning your marketing. Matt & Ashley break down the most important elements of marketing and how business owners can approach marketing with the least amount of pain possible. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ashley Schweigert returns to talk through the many details of setting up a Google Ads account. From targeting keywords, understanding keyword match types, setting budgets and then dealing with the Quality Score. There is a lot to unpack when it comes to Google Ads, and Matt and Ashley attempt to help people navigate through the confusing layers of setting up a campaign. Learn more about your ad choices. Visit megaphone.fm/adchoices

SEO is Changing...But How? Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe. In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to the subtleties of keywords and how they are used by audiences. Greg presents his content marketing matrix, a tool crucial for audience-tailored strategies. They unpacked the importance of marketing and market research in SEO. So if you're looking to keep pace with the relentless changes and optimize your online presence, stir in these tips and let your strategy percolate to success. Thank you for tuning in, and don't forget to share and rate this blend for more robust conversations. Keep brewing excellence! Learn more about your ad choices. Visit megaphone.fm/adchoices

Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website. Fortunately, accessibility is just good business practice. Why would you limit the people that would purchase or access your information? Many times, adding accessible features enhances the experience for all users. Learn more about your ad choices. Visit megaphone.fm/adchoices

Preparing Marketers for the Age of Automation Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand! Learn more about your ad choices. Visit megaphone.fm/adchoices

Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute with that claim. Join Matt and Ashley as they discuss what HASN'T changed over the years in SEO! Learn more about your ad choices. Visit megaphone.fm/adchoices

Sue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests. Matt believes that the bar is so low right now that any personalization or research will pay off dividends. What would the business world look like if every pitch relied on research and personalization rather than default messages, cheesy LinkedIn pick-up lines or obvious mass connection requests? Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Stewart talks about the power of speaking with “your true voice” and the confidence that it brings to you as the speaker. With non-verbal being the majority of how we communicate, it is so important to focus our expressions, bodies, and intonation along with the content of what we are speaking. Stewart ends the podcast by walking us through his initial three-step process for speaking: Posture, Breathing, and Voice. I guarantee you’ll want to follow these steps as Stewart presents them, and see for yourself how effective it is! Learn more about your ad choices. Visit megaphone.fm/adchoices

Sue Grabowski joins Matt to discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet volatile channel? Facebook’s changes have exposed social media for what they are - ad platforms! because they have to make money, their product is people. Of course, people’s data is a significant means to target - and get highly targeted! Finally, how do you create a content strategy that incorporates these dynamic changes, but yet provides valuable information to your customers?  Sue and Matt explore practical uses of social media and challenges to agencies providing social media services. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt and audience favorite Mike Stebbins get together and of course, talk training. The passion to train and help organizations is clear as they their behind-the-scenes stories as trainers. Get a few tricks of the trade and hear how trainers can be effective - beyond their material.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement and marketing. They discuss how the fan experience has changed dramatically with the rise of e-sports leagues, immediate video highlights and in-game experiences. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. How do we value music? Our value of music has changed as the medium of music has changed. From large vinyl records that were difficult to transport to CD’s, MP3’s and now streaming music services, music has become more portable, but less tangible. Because of that, our value of music and how much we are willing to pay has diminished as well. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt and Ben read through the latest marketing headlines and discuss the reality behind the articles. They point out blatant contradictions from the same writers or publishers and guide you as to how to insulate yourself from over-hyped sensationalism.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Social Media Marketing Careers: What to Expect We dive into the ever-spinning world of social media marketing—where timing is everything, and evergreen is king. We discussed how repurposing content not only keeps your feed fresh but educates and engages your audience. Repurpose with Purpose: Jennifer and Matt dissect the art of breathing new life into evergreen content. Discover ways to serve your audience effectively with timeless treasures in your content vault. Community & Collaboration: We highlight the invaluable benefits of joining a network like NISM, where social media marketers unite for support, learning, and professional growth. Education, Empathy, and Evolution: This episode serves up a blend of insights on the importance of digital literacy, addressing mental health in the industry, and embracing the ceaseless tide of change inherent to social media. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing - improved business. It all comes down to making your website easy to use. If it is easy, people will do more and your business will benefit. Sit back and listen to the instruction, the advice and experiences of two people that have been in the website business for over 20 years - each! We’re sure that you’ll learn something that will benefit your business or that you can put into practice - immediately! Learn more about your ad choices. Visit megaphone.fm/adchoices

In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of real-world examples as we go along. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sometimes the simplest of changes can increase your website's effectiveness. Matt Bailey interviews Kim Krause-Berg in the latest installment of his Endless Coffee Cup podcast. Kim is a recognized industry expert on usability testing. In our conversation you'll hear dozens of ideas to improve your online business! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career. If you have ever been curious about sport is marketed off the field, then this show will be a treat! There is a significant difference in marketing a product that may do well, or may fail miserably. Sports is one of the only products that people are passionate about, regardless of the “success” of the product. So, how do you market a product like this? Even more in-depth, Jim opens up the sports world and shows how the team operations and the profitability of a team comes down to the marketing of the franchise. Even teams that don’t perform well on the field can be successful in reaching fans, selling seats and sponsorships.   Grab a cup of coffee and join Matt and Jim in this great discussion on Sports Marketing.   The coffee for this podcast is a Costa Rican Tarrazu Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason share about what makes a great Social Media Campaign. Matt and Jason both share about campaigns they’ve worked on as well as campaigns that have their attention as an example of great execution. They talk about the common elements that come together to develop, define and execute a strategy. They wrap up a discussion about how to working market in the Social Media world, offer different views of content as examples, and look to the future as to “what’s next."  Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and steps to evaluating ideas throughout this podcast, along with a healthy dose of real-life stories and accounts from both Matt and Mike. They cover a lot of ground - everything from how entrepreneurs seer the world, to deciding which ideas to groom. Of course, they cover marketing and how it affects their decisions and views of business opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices

Holiday Marketing Trends After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may surprise you. Some older, channels have become incredibly reliable at producing an incredible ROI. Some new channels have not lived up to the promise. In a different format, Matt provided a "single serving" of content, as he is busy working in the studio producing a new SEO course. In getting away from the busy-ness of the course, he sat down to give a wrap-up exclusively for his podcast subscribers.     Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards, and core skills necessary for this industry. How does one go about developing a standard competency for a young industry? Most of the digital marketing skills have between 15-5 years of accepted skills, and some have yet to be formalized. We discuss the importance of companies assessing employee skills and knowledge in order to enhance their teams and reach their marketing goals. Michael brings up many of the methods of evaluating new hires and what hiring managers seek out in new employees. Have you ever wondered what hiring interview questions have to do with the job? You may be surprised at how seemingly irrelevant questions provide insight into the character and thinking of a new hire. Whether you are a hiring manager, marketing manager, or looking to enhance your personal skills, this conversation will provide insight into the hiring process, knowledge assessments, and more. You can find out more about OMCP Certifications and Training programs at OMCP.org Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. Mike and I go back many years in the digital marketing industry, and our paths converged years ago. We both have a passion for teaching people, and Mike has pioneered multiple ways to do just that. After his teaching company, MarketMotive, was acquired by SimpliLearn, Mike's new passion is developing a standardized certification for digital marketing competencies. Mike walks us through the difficulties of creating standards for a young industry, especially one that tends to be seen as the "wild west." You can find out more about OMCP (Online Marketing Certified Professional) at OMCP.org. The certification is being used for the digital marketing curriculum at multiple universities, and multiple levels of certification are available for anyone who desires to take the test. In addition, many worldwide brands and Fortune 500 companies have hiring managers on the board off OMCP and consult on the training and certification standards.   Learn more about your ad choices. Visit megaphone.fm/adchoices

My brother Ben joins me again to talk about analytics, testing, and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user experience. We discuss analytics to start, but we move quickly into the areas of user testing. We talk about low-cost, highly efficient methods to improve the website experience, increase conversions, and find problems. The point Ben makes is that most testing does not have to start with analytics, rather it should start by simply working through the website and discovering problems. Of course, we relate plenty of our examples from working together and talk about how the simplest tests provided the greatest amount of results. Those companies didn't need data scientists or Big Data, rather they simply needed to see the experience from the user's point of view. Doing so, drastically increased their revenue. Finally, we leave you with practical steps to take for testing your own business' website. Our infamous "Mom Test," task-based user testing and gathering data are explained for you. As always - thank you so much for listening! Please drop us a line if you have found the podcast to be helpful, inspiring or if we have simply provided a bit of valuable info.         Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt delves into the controversial and often misunderstood world of Search Engine Optimization (SEO). He reflects on his own journey and the evolution of SEO, addressing the criticism it often receives. He discusses the divide in the industry between those who focus solely on rankings and short-term tactics, and those who take a holistic approach, optimizing for user experience, business goals, and long-term success. Matt questions whether it's time for a split in the industry and invites listeners to join the conversation. Tune in to gain a deeper understanding of the intricacies of SEO and how it can truly benefit businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, my brother, Ben Bailey, drops by and joins me in a conversation about analytics. Ben is a well-known analyst in his own right. He has consulted with some of the world's biggest brands, as well as with Analytics companies. And (as I tell people) he may be my brother, but he is the best analyst I've ever worked with. The discussion centers around a recent eMarketer survey on measurement and cross-device attribution. This article exposes a dramatic disconnect between marketing priorities and capabilities of both very simple and very complex issues. From simple conversation tracking to complex multi-device matching. Ben brings his perspectives on data, targeting, and Google Analytics. Do you know how much information about you and your browsing behavior is available to companies? Beyond that, Ben informs us of other targeting data, of which you may not be aware, is used to personalize ads and website content specifically for you. We discuss some of the limitations of Google Analytics, but also the benefits of this free service. Ben answers the question of how to know when you've "outgrown" Google Analytics as a service and need to upgrade to a paid analytics solution. If you would like to know more about Ben, you can visit him at 2nd Beach Strategy.   Learn more about your ad choices. Visit megaphone.fm/adchoices

So - What is Rhetoric? You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is?  Sue joins me as we explore our rhetorical roots and survey Aristotle’s work. Written more than 2,000 years ago, his book provides a systemized development of persuasion and how to engage an audience. Going back to our college days, we discuss how rhetoric is alive and well today, how it is used in business and politics, and how to understand when it is being employed.  Dive in with us as we examine this great work and how it informs marketing and persuasion in today’s marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create so many miscommunications? We explore the science behind human communications and how electronic media exploits the worst of communication’s faults. However, we also try to identify means of dealing with electronic communication and overcoming its nuances to make both life and business better.  Some of the issues we talk through in this episode: What is the purpose of Email? How can we use it more effectively? What expectations do you have of others, and are you setting for yourself? When is texting for work acceptable? Who can text you and why? Of course, the conversation takes another level up as soon as we talk about the place of humor in electronic communication. In a word, no.  Finally, we talk through practical steps to improve your communications in email, text, and social media. Hopefully, these steps can help you be more effective and aware of the inherent issues in electronic communication.  Learn more about your ad choices. Visit megaphone.fm/adchoices