Empowered Business – Details, episodes & analysis

Are you leaving money on the table?

I was, and it took me going through one of the hardest times of my life to realize how to shift my business to get way more profit than before…and I’m going to share that with you!

After a nine-month hiatus, I am happy to be back with a brand new series, especially for content creators! We’ll be talking all about how you can leverage what you've already created to make more money and impact more people.

To introduce this new series, I’m sharing what I’ve learned over the last 12 months about running our digital product shop and how it’s completely transformed my business. 

Topics covered in this episode include:

• A brief update on where I’ve been

• Where the concept for our digital shop came from

• Why you don’t need to keep creating new sales pages

• What happened when we focused on the shop over launches

• How you can still serve those not ready for a membership

• How your shop can act as a sales funnel

If you're a course creator, if you run a digital membership, or if you have a high-ticket program, this series is going to be for you! Tune in to learn why you don’t have to keep making more content in order to make more money.

Resources Mentioned: 

Register now for the Striking Gold for Course Creators Summit https://strikinggoldsummit.com/

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/73

Let’s talk about one of the most important things when it comes to running a business…

Lead generation.

Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year.

Topics covered in this episode include:

• Why you can’t only rely on your warm audience

• What you need to know about paid advertising 

• Why we need to be doing SEO around the clock

• How you can leverage your email list for lead generation

• Why we need to leverage our sales funnels to bring in new customers

• How you can use affiliate marketing to grow your digital product shop

Lead generation is so important if you want your shop to continue to grow. Tune in to hear these top strategies to make it happen! 

Resources Mentioned: 

Register now for the Digital Shop Accelerator https://digitalshopexperience.com/training. 

Visit Nina Gibson’s website:  https://ninagibson.co/

Visit Erin Alexander’s website:  https://productpowerhouse.co/

Listen to episode 66 to learn why you need sales funnels and shops: https://monicafroese.com/podcast/the-power-duo-sales-funnels-vs-shops-and-why-you-really-need-both/

Visit the Empowered Shop: https://empoweredshop.com

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/72

Are you ready to boost the bottom line in your digital product shop? This episode is for you! This is the second episode in our four-part series, all about creating profitable digital product shops. 

In this episode of Empowered Business, I want to talk about the five Shopify apps that have added thousands of dollars to the bottom line of our business. Money that we might as well have lit on fire before implementing what I'm about to tell you today! 

Topics covered in this episode include:

• Apps for gamifying your shop 

• The best app for offering order bumps in your shop

• An app that allows you to group products together

• The app you need to gather social proof for your shop

• The best affiliate marketing app for your shop

These apps have helped boost both our bottom line and our user experience, so I can’t recommend them enough. Tune in to learn what they are! 

Resources Mentioned: 

Join us for the Digital Shop Accelerator: https://digitalshopexperience.com/training/

Visit the Empowered Shop™: https://empoweredshop.co

Listen to episode 58: https://monicafroese.com/58

Check out Wheelio: https://apps.shopify.com/wheelio-first-interactive-exit-intent-pop-up

Check out Honeycomb: https://monicafroese.com/honeycomb

Check out Frequently Bought Together: https://apps.shopify.com/frequently-bought-together

Check out Judge.me: http://Judge.me

Check out GoAffPro: https://monicafroese.com/goaffpro

 Learn more about HotJar: https://monicafroese.com/hotjar

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/62

Are you wondering how you can leverage existing content into paid products for your shop? 

In this episode of Empowered Business, I’m sharing how you can repurpose your hard work, free or paid content, into shop product listings that can make you money every single day. This is part one in a four-part series all about creating profitable digital product shops. 

Digital product shops are the key to scaling your digital product business. The easiest way to get it started is to repurpose everything you already created and streamline the process of buying it for your customers by giving them one checkout cart and one call to action. 

Smart business owners leverage all of the hard work they’ve already done before moving on to the next thing, and I want that for you. 

So let’s break it down! I’m sharing the top five ways you can take existing content and turn it into scalable digital product assets. It’s all about doubling down on your existing efforts, and I’m showing you how. 

Make sure to tune in to learn more! 

Resources Mentioned: 

Listen to episode 57: www.monicafroese.com/57

Learn more about The Empowered Business Lab: https://empoweredbusiness.co/lab

Check out the Digital Shop Accelerator™: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/61

In this episode of the Empowered Business podcast, I’m sharing an interview with my dear friend, Jennifer Roskamp. I recently reached out to her and told her that I think her business would be great if she had a digital product shop. Jennifer is a quick action taker, so she did it and now she is here to share all of the amazing success she’s been having with it!

Jennifer Roskamp is a homeschooling mom of 9 and is passionate about helping women and moms put to rest the Instagram ideal of perfection and embrace stepping into reality…which is accepting that achieving perfection is an ideal that NO ONE can meet. 

She is the founder and creator of The Intentional Mom where she also works as a money coach, everyday life guide, and a “learn from my mistakes” kind of mentor who isn’t afraid to say she’s not perfect.

Selling is serving, and adding a digital product shop makes it so much easier for you to solve the problems of your audience without sending them to several different landing pages. Jennifer did this for her audience, and now, she is seeing amazing results. 

Tune in to learn more about Jennifer’s journey with starting a shop, the benefits of setting up a shop, when to use a landing page, and so much more. 

Resources Mentioned: 

Follow Jennifer on Instagram: instagram.com/theintentionalmomblog/

Visit The Intentional Mom shop: https://shop.theintentionalmom.com/

Check out the Quick Win Workshop: https://empoweredshop.co/products/quick-win-workshop-shopify

Register for the Digital Shop Experience https://empoweredbusiness.co/experience

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/60

Want to grow your digital product shop to 6-figures? 

This is the third episode in our series where I share all about the big pivot I made in my business this year. In the first episode, I shared what led us to make a change. In the second episode of the series, I shared mistakes to avoid when launching your digital product shop. 

In this episode of the Empowered Business podcast, I’m sharing 5 tips and tricks for exploding your digital produce shop to 6-figures in 6 months. These will be a mix of marketing (which I consider strategic) and operational (which I consider tactical tips) to help make your shop a huge success.

I learned a lot on this journey, so I’m pulling all of these tips from my own experience in creating and running a digital product shop. The tips I share in this episode are exactly what’s working for my digital product shop right now because I want you to be able to skip all of my mistakes and grow and scale your shop quickly. 

Tune in to learn more about tips for templatizing, tracking data, marketing campaigns, perfecting your buyer's journey, increasing your average order value, and so much more! 

Resources Mentioned: 

Visit the Empowered Shop: https://empoweredshop.co/

Learn about the Digital Shop Experience: https://empoweredbusiness.co/experience/

Listen to episode 58: https://monicafroese.com/podcast/5-mistakes-to-avoid-when-you-have-a-digital-product-shop/

Listen to episode 57: https://monicafroese.com/podcast/what-the-bleep-happened-breaking-down-where-weve-been-whats-next/

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/59

I’ve created and launched well over 100 digital products including spreadsheets, website templates, printables, courses, memberships, and more. You name it, we have probably sold it.

However, everything we launched resided on a sales page or a sales funnel. This meant that if people got to know me and wanted to buy more from me, it was harder for them to do because they had to go to multiple sales pages. 

We soon found that the thing we were missing was a single call to action. One place to send people to, like a shop. Seems so simple, doesn’t it? Opening a shop gives you credibility. It provides a single place for your potential customers to see everything you have to offer. 

But it wasn’t always easy, so in this episode of Empowered Business, I’m sharing the 5 mistakes we made with our digital product shop so that you can avoid them and fast-track success with your own shop. 

Tune in to hear more about our tips for pricing, product descriptions, order bumps, collecting emails, and so much more. 

Resources Mentioned: 

Shop our Digital Products in the Empowered Shop™:  https://empoweredshop.co

Join our Membership, Empowered Business Society™ : 

https://empoweredbusiness.co/society

Check out our signature course on creating and launching digital products with a sales funnel, Empowered Business Lab™:  https://empoweredbusiness.co/lab

Check out the Triple Dip Funnel® Course: https://empoweredshop.co/products/triple-dip-funnel-course

Listen to episode 57: www.monicafroese.com/57

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/58

We’re back! It’s been nine months since my last episode, so I can’t believe that I can finally say welcome back to another episode of The Empowered Business Podcast. 

I hope 2022 has been treating you well. To tell you a little more about how we are doing, I’m taking you back to the last episode, episode 56, where I told you that we are going on an indefinite hiatus. That happened back in January of this year, and at the time, I really didn’t know when I would be back. 

This year, we made a big pivot, and this is going to be the backbone of the next few episodes. We doubled down on our online storefront, The Empowered Shop, and it was a game-changer. 

We gave the shop a major overhaul and sent a short and sweet email to our list. This changed everything and it all clicked into place. We have an enormous amount of resources available to our customers and this was the best way to offer it all to them. 

We now have a six-figure shop and needless to say, we have learned a ton about what to do and what not to do, so I can’t wait to share it with you all. 

Tune in to learn more about what happened to my business this year, the pivots we made, and what we learned along the way. 

Resources Mentioned: 
Listen to Episode 56 - https://monicafroese.com/56
Check out Monica's Soapbox -  https://empoweredbusiness.co/soapbox
Check out the Empowered Business Lab - https://empoweredbusiness.co/lab
Visit the Empowered Shop - https://empoweredshop.co

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/57

This episode of The Empowered Business podcast is going to be a little different. I am delivering some news that is sad, but also a little happy in some ways. 

This podcast is going to be put on a temporary hiatus. 

The story behind why is a little convoluted and outside of my personality. This doesn't mean it won’t be back, it just means that I need to take a short break from it.  There are a lot of reasons why and I want to be completely transparent with you about this decision. 

There have been so many changes in my life and business in the last year, and I need to take some time to regroup and figure out how I want to move forward from here. I usually use a script for my episodes but I am speaking from the heart on this one. 

Tune into this final episode (for now) to learn more about what brought me to this decision, how you can stay in touch with me going forward, and what’s coming up for the Empowered Business.

I’ll be sharing more about marketing trends that I have noticed as well as the impact the pandemic is making on online businesses and my thoughts on what it all means for us.  You don’t want to miss this episode! 

Resources Mentioned: 

Check out The Empowered Business Society

Subscribe to my email list

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/56

Do you like to stay in your comfort zone? 

I am the type of person who thinks that staying in our comfort zone is the death of us. You have to push yourself to think outside the box and do things that might make you a little uncomfortable if you want to grow in business or life. 

That is how I felt after speaking with my guest on the Empowered Business podcast, Tanya Dalton. Getting out of my comfort zone is the best way to level up my mindset, think bigger, and make tough decisions. This conversation with Tanya really helped solidify where I have been and where I am going with that in mind. 

Tanya Dalton is a best-selling author, speaker, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders. Her highly anticipated second book, On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success, is on sale now wherever books are sold. 

In addition to having her first book, The Joy of Missing Out, being named one of the Top 10 Business Books of the year by Fortune Magazine, Tanya’s podcast, The Intentional Advantage has received millions of downloads from listeners around the world. 

She is also a featured expert on several networks including NBC and Fox and is a VIP contributor for Entrepreneur.com. Tanya has been featured in some of the world’s leading publications including Forbes, Inc, Fast Company, and Real Simple. She has been awarded the elite Enterprising Women Award and has been named the Female Entrepreneur to Watch for the state of North Carolina.

Tanya is also the founder and CEO of inkWELL Press Productivity Co. a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success.

Tune in today as Tanya shares more about how to build your business without social media, why you need to define success on your own terms, and why discipline and willpower are so overrated. 

Resources Mentioned: 

Download your FREE First Sale Formula Guide 

Visit Tanya’s website

Connect with Tanya on Facebook

Follow Tanya on Instagram

Follow Tanya on Twitter

Connect with Tanya on LinkedIn

Check out her book: On Purpose

Check out the On Purpose reader discussion guide

Subscribe to hear more from Tanya on Youtube

Listen to the Intentional Advantage podcast

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/55