Empowered Business – Details, episodes & analysis
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The Empowered Business Podcast® is the go-to show for online entrepreneurs and content creators who want to create and sell digital products using smart, scalable strategies without getting overwhelmed or chasing every new trend.
Hosted by digital product strategist and AI educator Monica Froese, each episode delivers practical insights on how to build a sustainable online business using AI, sales funnels, and streamlined systems. Listeners will learn how to turn their knowledge into high-converting digital products, leverage AI to work faster and more efficiently, and implement marketing strategies that move the needle.
From product ideation and content creation to optimizing funnels and growing an e-commerce shop, this podcast breaks down what’s working right now and how to apply it. With a clear focus on real results (not recycled tactics), The Empowered Business Podcast empowers creators, coaches, and online business owners to confidently grow their revenue.
New episodes every Thursday.
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See all- https://www.instagram.com/racheal.cook
817 shares
- https://www.instagram.com/brandimowles
715 shares
- https://www.instagram.com/monica.froese
423 shares
- https://authenticaiforentrepreneurs.com/
360 shares
- https://empoweredshop.com
237 shares
- https://andeehart.com/
216 shares
- https://www.linkedin.com/in/rachealcook/
468 shares
- https://linkedin.com/in/monicafroese
215 shares
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See allScore global : 63%
Publication history
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106: This Simple Email Shift Made Me $23K in 8 Weeks
Episode 106
jeudi 6 novembre 2025 • Duration 16:48
In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience.
The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just tuned out. So, I decided to stop shouting into the inbox and start a real conversation. What followed were four “inbox experiments” that reignited my list, rebuilt connection, and brought in over $23,000 in organic revenue—all without ads, affiliates, or new funnels.
In Today’s Episode We Discuss:
- Why I ditched traditional flash sales
- The creation of the Empowered Edge newsletter
- How email replies boost deliverability
- The four inbox experiments that changed everything
- Experiment 1 – Giving away my Magic App Mapper GPT
- Experiment 2 – Encouraging replies and user engagement
- Experiment 3 – Turning engagement into $8,500 in 24 hours
- Experiment 4 – The Taylor Swift-inspired Easter egg hunt
- The five biggest lessons from these experiment
- Turning replies into revenue
Resources Mentioned:
Learn more about the Quick Win Workshop: Inbox Experiments.
Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®
105: 2025 Black Friday Playbook: Proven Strategies from My Peer Mastermind
Episode 105
jeudi 23 octobre 2025 • Duration 57:07
Black Friday doesn’t have to be a race to the bottom.
In this roundtable episode of The Empowered Business Podcast®, I’m sitting down again with my peer mastermind to pull back the curtain on what’s actually working in our businesses this holiday season.
We’re sharing the real strategies behind our Black Friday promotions, how we’re using AI and automation to make it easier, and why you don’t need to discount everything to make big sales. If you want a peek behind the scenes of how seasoned digital product creators plan, sell, and stay sane during the busiest sales season of the year, this conversation will spark plenty of ideas you can implement right away.
In Today’s Episode We Discuss:
- Planning Black Friday promotions strategically
- Using Black Friday to prime for bigger launches
- Creating urgency that feels good
- Selling without discounts
- Tripwires, bumps, and upsells that convert
- What to do if you don’t have a ready-to-sell offer
- Using AI for idea generation and automation
- Email strategies that stand out
- Mindset and experimentation
- Collaborating and supporting each other.
Resources Mentioned:
Learn more about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).
Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®
96: This Sales Funnel Alternative Has a 95% Retention Rate with Amy Vaughan
Episode 96
jeudi 7 août 2025 • Duration 46:57
This week on the Empowered Business Podcast, I’m chatting with Amy Vaughn, CEO of Together Digital—a powerhouse community that’s redefining how women grow online businesses. We’re digging into why the old-school sales funnel just doesn’t cut it anymore and how a relationship-first approach can actually scale your impact faster.
Amy breaks down the “ask and give” networking model, why so many women feel left out of traditional spaces, and how real connection leads to real growth. We also talk about where AI fits into all of this—and how it’s leveling the playing field for business owners and moms alike.
If you’re ready to ditch transactional tactics and build something that actually feels good and grows, you’re going to love this one.
In Today’s Episode We Discuss:
How relationship-first business models outperform traditional sales funnels: I talked with Amy about how her community, Together Digital, flips the script on traditional funnels by putting the human experience first—and why that approach actually drives better results.
Why networking feels broken (and how we can fix it): We explored how women often feel shut out of typical networking environments and what it looks like to create more inclusive, authentic spaces where real connection can thrive.
The power of the “ask and give” exchange: Amy broke down how her community encourages women to both ask for help and give generously—and how this simple shift builds deeper trust and stronger business relationships.
Why scaling doesn’t mean removing yourself from your business: We challenged the idea that founders have to “step back” to grow. Amy explained why doing 1:1 onboarding and staying close to her members actually fuels scalability and retention.
Rethinking community design for women: We talked about how everything from the layout of networking events to the tone of conversation impacts whether women feel safe and seen—and how small changes can create a big impact.
How AI is helping women work smarter, not harder: Amy shared how she uses AI to multiply her small team’s efforts and how her members are using it to lead innovation inside their companies and simplify their lives at home.
How to lead the AI conversation at work—even if you’re not a tech expert: We discussed the importance of women staying at the forefront of AI adoption and how to confidently advocate for its responsible use in any professional setting.
Resources Mentioned:
Connect with Amy on LinkedIn and learn more about her community at TogetherInDigital.com. You can also find her on YouTube, Instagram & Facebook.
As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.
© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®
6: 13 Tips for a High-Converting Sales Page
Episode 6
jeudi 25 février 2021 • Duration 27:54
How well are you converting your traffic?
Without a solid sales page, it can be really hard to convert your traffic especially if they are cold traffic!
In this episode, I am taking you behind the scenes of a very unique sales funnel that I developed to use with digital products. I call it the Triple Dip Funnel®!
This process can be a total game changer for you if you are selling your own digital products.
Tune in to hear why and how you should include testimonials, key benefits, objections and 11 more components on your sales page.
Resources Mentioned:
Triple Dip Funnel® Online Course
Triple Dip Funnel® Website Templates
Join the Empowered Business Lab Waitlist
Join the Empowered Business Club Waitlist
Show notes available at www.monicafroese.com/6
Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®
5: How I Plan to Make $1 Million in 2021 on Digital Products
Episode 5
jeudi 18 février 2021 • Duration 19:14
Did you know that only two percent of women owned businesses ever reach one million dollars in revenue?
That sounds like a glass ceiling I am ready to plow my way through!
In this episode, I am sharing with you my goals for 2021, and how I plan to achieve them.
Things change so much in a year especially in the online business world, so I know that setting goals can be so tough! I have a feeling this year is going to be different though because of my dedication to consistency.
Tune in to hear my top goals for the year, mistakes I have made in the past and what to expect from my business and launches in 2021!
Resources Mentioned:
Join the Empowered Business Lab Waitlist
Join the Empowered Business Club Waitlist
I would love to connect on Facebook or Instagram!
Show notes available at www.monicafroese.com/5
Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®
4: How I Pivoted My Entire Digital Product Business in 2020
Episode 4
jeudi 11 février 2021 • Duration 29:07
2020 was a crazy year. It was undoubtedly filled with ups and downs for all of us!
Today I am recapping the good and the bad of the craziest year I've ever lived through. Needless to say, the plans I had at the end of 2019 were obliterated by the time March 2020 rolled around as I am sure you can probably relate to.
My family was incredibly fortunate during this difficult time. I have an online business, so while there was uncertainty about whether people would continue to buy products, I knew my income wouldn't disappear overnight. That didn’t leave me immune from struggles though!
2020 was the year I realized I was no longer happy with the direction of my business, so I completely blew up the 4 years of hard work I had created around Pinterest to pivot my business in a brand new direction.
I am talking all about that today with you. There are some major business growth takeaways packed into this episode that you don’t want to miss!
Resources Mentioned:
Exactly Why I’m Pivoting My Entire 6-Figure Business
Ultimate CEO Business Planning Spreadsheet
Join the Empowered Business Lab Waitlist
New Office Instagram Highlight
I would love to connect on Facebook or Instagram!
Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®
3: Lessons Learned From Building a $1 Million Digital Product Business
Episode 3
jeudi 11 février 2021 • Duration 47:11
I'm so excited you’re tuning in for today's special episode!
This is an extremely valuable episode because I'm going to take you through the first three and a half years of building my digital product business.
I'm dishing out all of the most important lessons that I learned from creating and selling digital products from 2016 through 2019.
Let me just say, I have tried all the things when it comes to digital products. If you love hearing business recaps then this is an episode you won't want to miss. It's filled with lots of juicy details and lessons that I learned the hard way.
Don’t forget to tune in next week to discover the lessons I learned in 2020!
Resources Mentioned:
Built to Sell by John Warrilow
Profit First by Mike Michalowicz
Building a Story Brand by Donald Miller
I would love to connect on Facebook or Instagram!
Show notes available at www.monicafroese.com/3
Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®
2: How One $17 Digital Product Made Over $200,000
Episode 2
jeudi 11 février 2021 • Duration 15:30
Have you been on the fence about creating or scaling your digital product? Do you still not believe that it could be profitable?
Well, I'm here to prove to you that it’s definitely possible!
In this episode, I’m taking you behind the scenes of my very first digital product that has now made me over six figures. Not only has it been profitable, but this is a product that I was already using every single day in my own life for years before I ever sold it.
I’ll be deep diving into how I made a healthy profit as well as breaking down the four major lessons I learned from launching my first six figure digital product with nothing but a very small email list.
If you’re still needing that little boost of confidence to start or scale your online digital product business, then you don’t want to miss this episode!
Resources Mentioned:
I would love to connect on Facebook or Instagram!
Show notes available at www.monicafroese.com/2
Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®
1: Welcome to the Empowered Business Podcast with Monica Froese
Episode 1
mardi 2 février 2021 • Duration 11:19
Have you been hoping for a secret weapon to help you create a six-figure digital product business?
Good news! I'm on a mission to help 1,000 women make $100,000 dollars a year. That's right. One hundred million dollars towards financial independence for women.
For this pilot episode, I’d like to take the time to introduce myself and give you a little bit of my backstory. I’ll tell you about where I came from and why I'm so passionate about teaching you about digital products and online business. I'll also touch on what to expect from me in future episodes.
If you’re excited about starting or scaling your online digital product business, this episode is for you!
Resources Mentioned:
I would love to connect on Facebook or Instagram!
Show notes available at www.monicafroese.com
Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®
95: Why I Ditched Weekly Flash Sales (And What I’m Doing Instead)
Episode 95
jeudi 24 juillet 2025 • Duration 14:41
In this episode of the Empowered Business Podcast, I’m sharing the behind-the-scenes strategy that helped us hit our highest revenue month of the year—without a single big launch. I’m breaking down why I moved away from weekly flash sales, how I’m using story-driven emails to connect and convert, and the role AI is playing (without taking over my voice).
If you’ve been wondering what’s working in digital product marketing right now, this is the episode you don’t want to miss!
In Today’s Episode We Discuss:
What’s working right now in my email strategy: I’m pulling back the curtain on the simple but powerful email shifts that helped generate our highest revenue month of the year—without a big launch. It’s proof that consistency and intentional messaging pay off.
Why I moved away from flash sale Fridays: I share the real reason I ditched our weekly flash sales, what I’ve learned about audience fatigue, and how to know when it’s time to pivot your sales approach.
The rise of connection-focused content: People want more than discounts—they want to feel connected. I explain why storytelling and showing up as the face behind the brand matters more now than ever, especially in the age of AI.
My new approach to writing emails with AI: Instead of starting with AI, I begin every email with a personal story. Then, I use AI to help with transitions and clarity. That one change has seriously improved our open and click rates.
How I structure the Empowered Edge Newsletter: I walk you through the exact format of my weekly strategy email—including conditional content, product highlights, and the sections that consistently drive engagement and sales.
Trends I’m seeing in sales patterns: Despite featuring shop deals on Friday, I’m not seeing conversions until Sunday. I talk about how I’m adjusting based on what the data is telling me—and how timing really impacts sales.
Resources Mentioned:
Let’s build your first app together in a day using Lovable! Register for the Monetize Your Magic Workshop.
Transform your digital products into GPTs the easy way with IP to GPT!
See what all the hoopla is about! Sign up for the Empowered Edge Newsletter.
Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
Turn Your Existing Trainings, Templates, and PDFs into AI-Powered Wizards (new income streams!)
Lovable: No-Code AI for Creators
Build and sell your own AI-powered tools with Lovable, no code or dev team required.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®
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