In this conversation with Matt Harmsworth, Nick James explores the AI revolution that's already transforming businesses - and why most business owners are getting it completely wrong. Matt, a former Hollywood film drone pilot turned AI consultant, recently blew away Nick's Top Level Mastermind with his presentation. In this episode, he reveals the uncomfortable truth: most business owners are throwing money at fancy AI tools but getting zero results because they're focusing on tactics instead of strategy. From ChatGPT becoming the new Google to creating AI avatars and automating low-level tasks, Matt breaks down exactly how to approach AI strategically. Nick shares the three specific ways he's using AI in Expert Empires right now - including creating copy, building video avatars, and automating calls - and Matt explains why you need to stop dipping your toes in and take this seriously before your competition leaves you behind. Whether you're just starting to explore AI or you're already using it in some areas, this episode will help you identify where the real opportunities are in your business. Matt's mantra says it all: "Don't dip your toes in this. Take it seriously." VALUABLE RESOURCES Take Matt's Free AI Assessment (30 questions): https://ai-or-die.co.uk https://ai-or-die.scoreapp.com/ Expert Empires Event (Matt will be speaking): https://www.expertempires2026.com/jan-2026-ee ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Online business strategist Matt Hall reveals why AI has made personal brand absolutely essential, the truth about why most memberships fail, and how to build recurring revenue that doesn't feel like a hamster wheel. Plus: The "Spotlight Strategy" for getting visible in the right places and why health is your ultimate business leverage. VALUABLE RESOURCES ⁠⁠ ⁠https://www.expertempires2026.com/jan-2026-ee https://www.instagram.com/matthallofficial/ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode, Nick James sits down with Tyler Garns, former VP of Marketing at Infusionsoft (now Keap) and successful agency founder. Tyler breaks down the four fundamental levers any business can pull to double their revenue, shares his journey from employee to multi-million dollar agency owner, and explains why business growth is simpler than most people think. Plus, learn why automation is crucial for scaling your business without burning out, and get actionable insights on where to start with systematising your operations. Don't miss their upcoming one-day workshop in Birmingham on December 7th, where Tyler will work directly with attendees to implement these strategies. This exclusive event is available to Empire Builders community members for just a £1 booking fee, but seats are limited to 40 attendees. Book your spot at expertempires.com/automation. VALUABLE RESOURCES https://www.expertempires.com/automation https://bit.ly/7figcoachgroup ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick discusses how to use email as a successful marketing tool and explains how even if you don’t think you have a database you probably do. It’s about finding a sweet spot with your audience and building a relationship through the content you share. When you offer the right content you can keep your subscribers and grow your engagement list. KEY TAKEAWAYS Even if you don’t think you have a database you probably do If you look through your personal emails you probably have hundreds of people who you could send to. I personally send to my email list on average three or four times a week An important question is who you are sending to and what are you sending to them Understanding your database and who is engaged is key It’s an engagement game to see how many people you can get on to your engagement list My email content is more often story, anecdote and philosophy based with a possible call to action It’s better to build a relationship with your audience If you want to keep your subscribers engaged you need to offer good content   BEST MOMENTS ‘You’ve probably already got an email list even if you don’t see it that way’ ‘Emailing three to four times a week seems to be the sweet spot for me’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                              

As a part of the ‘Meet the Experts’ series, Nick’s right-hand man Adam Ashburn talks about how everyone has an existing audience and the way it can be effectively monetised through serving and selling. Ultimately it’s about connecting and building long term relationships where you serve first with great value and earn the right to ask the questions that may bring sales. Adam shares great insight into how to get the balance right and find the sweet spot – always asking ‘who do I know’ and leading with value.   KEY TAKEAWAYS Everyone has an existing audience and can reach out to these people The question you always need to ask is ‘who do I know?’ Your phone, Facebook and email and other social media are your list now The question is who do you know? Who should be working with you? When you are connecting with other people ask them ‘who do you know who might benefit from being a client? People can be held back by a fear of being seen as hard sell How do you strike a balance between serving and selling? It’s about building long term relationships because it’s this that will bring sales in the future People want to play the short game in marketing and selling and it burns everything in its wake Lead with value so they get something genuine It’s giving value first and building relationships You need to connect with people who are your ideal client, serve them first and then you earn the right to ask the questions that may lead them to working with you With any offer, it’s less about the offer, its more about the structure of it  and how it’s offered to the prospect Transitioning from a conversation to selling is about seeding it well and being able to talk around it through case studies and testimonials   BEST MOMENTS ‘It’s about taking your community of people and creating within that a list of those who might be interested in your stuff’ ‘You have to earn the right to have a sales conversation with someone’ ‘Often there is business to be had right under our noses but we ignore it’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                          

How, when and why you might want to switch up your business model from one-to-one model, to a one-to-many model needs to be carefully considered It’s a great way to increase your income, reach more people and extend your impact and Nick has great advice on when you should make the transition and explains how to go about it because it’s all about thinking big but starting small with clear intention about sharing your message and reaching more people. KEY TAKEAWAYS Working one to one can restrict your ability to scale, you can only work with one client at any given time When you are giving time for money moving to a one-to-many model can help you to scale There is a place for one to one and it continuing to be a part of your business as you scale up Think big but start small You should from the very start have the intention of going to one to many in the future You can reach more people and have more impact When you reach the point of being near to capacity You need to  have at least 8-10 mentoring clients before you make a move into one to many The timing is crucial and often the bit people find challenging How is based upon where you are in your business BEST MOMENTS ‘One to many - It’s a great way to share your message’ ‘The timing is everything with the transition from a one-to-one model, to a one-to-many model’ ‘She was able to triple her income’ VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                      

Clate Mask CEO and Co-founder of Keap software talks to Nick about building Keap (previously Infusionsoft) and the creation of culture Clate’s unique ability is being able to co-create a vision and inspire others to achieve it whilst having genuine care for those involved. He discusses the underpinning and absolute need for a vision, purpose and values if you want to bring people together in a  common cause and explains why If you hire, train and fire to your vision, purpose and values it’s not possible to have a poor culture only an amazing one. https://keapnow.com/empirebuilders  KEY TAKEAWAYS Entrepreneurs can think it has to be perfect from the start and that’s why they never get started The vision at the start was nowhere near as big as it has now become, it’s about taking it step by step A lot of people have a grand vision to change the world  but it can be too big, think big but start small When you work with family trust is high and the connection is natural but you’ve got to be prepared, to be honest with each other and say what needs to be said As you grow It becomes a people game and many entrepreneurs have a leadership lock and fail to take on the leadership challenge As you get to 30 million your leadership team have to become united and effective as a team As a leader, you have to become the leader of a team that has synergy and cohesion The CEO has to be growing in a way that supports and effectively leads the team I love working with and building a team to accomplish a big vision My unique ability is I co-create a vision and inspire others to achieve it whilst having genuine care for those involved You can’t control others but you can control how you show up and being yourself Culture is a group of people who have come together with a common cause. It’s the vision, purpose and values of the company There has to be a deep ‘why’ and a big vision They are bound to what they are doing, why they are doing it and how they are doing it You have to hold your culture sacred and it has to be bound by people who share the vision, purpose and values   BEST MOMENTS ‘Things move a lot faster when there is a high level of trust’ ‘l love inspiring others and having genuine care for everyone involved in the vision’ ‘You have to be disciplined enough to create the vision, purpose and mission if you want to have culture’ ‘If you hire, train and fire to your vision, purpose and values it’s not possible to have a poor culture it will be an amazing culture’   VALUABLE RESOURCES Empire Builders Podcast  Keap Software https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                      

Nick explains why joint venturing is the number one way to build your database audience without spending much on advertising. It’s an approach that can bring a better quality of lead and raises your profile through association. Good joint ventures are about your mindset and the intention of adding value and Nick shares great advice on having a mindset focused on collaboration and a flexible approach if you want to get into successful joint ventures that are long term relationships KEY TAKEAWAYS With joint ventures, there isn’t a big advertising  spend The endorsement of the other person means you get better quality leads The conversion rate from a website visitor as a result of a joint venture is higher The conversion rate from op-in to a buyer is higher from a joint venture than a cold advertiser The lifetime value of a joint venture customer is greater Your profile is raised through association with a joint venture You need to understand who will make a good joint venture partner for you You need a mindset of collaboration not competition Your philosophy needs to be Certain people will resonant with my message and not that of my competitor You have to have  a mindset focused on how you can add value to the other person Have the intention of it being a long-term relationship You have to have a mindset of ‘how can I find value for the other person’ BEST MOMENTS ‘I spent hardly anything on advertising in the first seven years it was all through joint ventures and it worked really well ‘It’s a great way to position yourself as an expert’ ‘We both come from a place of abundance with a mindset of collaboration’ VALUABLE RESOURCES Empire Builders Podcast  ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                          

Nick takes a look at the balance between sales and marketing and developing systems and processes He shares his own experiences and explains why it’s about the timing because any system needs to have clients going through it and so sales must be the initial focus but having a system of some sort is something that will benefit any business With great content that will help anyone in business get a balance that works this is a must-listen episode.   KEY TAKEAWAYS Any business will benefit from systems and processes What is going to be most beneficial to your business? Sales and marketing are the primary focus at the start and systems can come later You won’t know how effective a system is until it has had clients go through it Any system will need refining as the business develops You need to achieve a balance between systems and sales and marketing Start with sales and marketing and as soon as you get some results and clients set up the systems and processes you need Developing your systems and processes is ongoing as your business grows You need to work out what sells and have a proven concept before you set up systems and processes   BEST MOMENTS ‘Some people start to build systems and processes before they have any clients’ ‘We are continually working to optimise our systems and processes’     VALUABLE RESOURCES Empire Builders Podcast     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                  

Nick shares great content about building and growing your audience in response to questions about this from his community. Those who are successful are those who have invested time, energy and resources in building their audience and Nick has some great advice on how and where to get started so listen in and get focused on audience building and getting connected.   KEY TAKEAWAYS Those who have the best chance of success are those who have invested in time, energy and resources in building their audience over a sustained amount of time Those that are finding it challenging are those The size and quality of your audience is crucial You can effectively build an email list through partnerships with people to who you can add value. Make sure you get peoples phone numbers because this provides a great way to get in touch and let people know about things you are doing You can build your audience on Facebook by hanging out in other people’s groups making comments Build your Facebook profile with as many people as possible LinkedIn can help with targeting people in your business space. There are lots of different places you can build an audience but focusing on one or two platforms at any time is effective Building your audience by collaborating with people who have the same sort of audience as you can benefit everyone    BEST MOMENTS ‘It’s the size and quality of your audience that establishes your level of success’ ‘Sharing your life really helps to make connections’ ‘How can you best invest your time to build and grow your audience?’   VALUABLE RESOURCES Empire Builders Podcast     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                      

In this episode, Nick talks to Tony Vee who provides great value and content on the   psychology of success. 96% of the population are living with irrational fear and struggling to move forward but Tony has great advice on how to change this by choosing to embrace courage and trust. Pivot your mindset, let go of certainty and embrace uncertainty to move forward and succeed   KEY TAKEAWAYS I have created a model with a red world and the green world We are supposed to have some fear in our lives but in today’s world, we have moved into a place of irrational fear We have become risk-averse 96% of the population are living in the red world and in fear You can learn to control your irrational fears and move to the green world No strategy can help you and you can’t attract the right people to you if you are in the red world You only need to step into the green world to attract the right people To get access to the green world you need to have trust to move forward along with choosing to be courageous in uncertainty To embrace trust and courage you have to deal with uncertainty When you are uncertain you move into a fight or flight mode Plans are useless but the planning process is invaluable Testing and measuring is a phenomenal way to move forward successfully Most people give up but you need to approach everything with tenacity and a willingness to test. When you take charge of a situation then your power increases Be an observer of yourself, very self-aware and learn to change your focus   BEST MOMENTS ‘Being courageous is something you chose to do’ ‘You have to let go of certainty and embrace uncertainty’ ‘The attitude in your head and being able to pivot is key’   VALUABLE RESOURCES Empire Builders Podcast     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                            

THROWBACK- My #1 BIGGEST Piece of Marketing Advice   THROWBACK to episode 9! For those newer listeners who haven’t listened back to Nicks initialepisodes, we are revisiting a Podcast where Nick shares key marketing advice. Nick explainsexactly how anyone can do it with their own marketing and advertising.There will always be fads in marketing and advertising but there are foundational aspects thatwill be forever true. Making sure your advertising doesn’t look like advertising is key becausenobody like to be sold to, but, people love to buy and this is a great opportunity to hear how Nickhas been hugely successful with this approach.   KEY TAKEAWAYS• You’ve got to make sure your advertising doesn’t look like advertising• Nobody likes being sold to but people love to buy• Think about the subject lines for emails – does the subject line look like an advertising line?• Creating a disarming subject line that encourages curiosity is key.• Social media platforms were not designed as marketing platforms they were designed so thatpeople could connect so the closer your advertising is to this format the more successfulit will be.• Posts with pictures have higher engagement because it’s what social media is designed for.• The most successful adverts on television are those which evoke feelings.• Whether its images or the copy, always filter through the lens of ‘how can I make this not looklike an advert? How can I make this content-led and engage people?’• You’ll get more engagement and sales by not selling all the time   BEST MOMENTS‘I love to create campaigns that don’t look like they are selling’‘The best subject lines in an email evoke curiosity‘The best performing posts I make on social media platforms are those that have pictures of meand my family’   VALUABLE RESOURCESEmpire Builders Podcast   ABOUT THE HOSTNick JamesNick dropped out of university at the age of 21 and failed spectacularly with his first coachingbusiness, which forced him to take a £16k/yr telesales job.Within 12 months he was the top performer and left to start his second business at 24. This timehe discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 inpersonal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, andcreated Expert Empires.Today, Expert Empires is known as the UK's number one business event for Experts, withworld-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson,David Goggins, and Lewis Howes gracing the stage.Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors taketheir businesses from zero to six figures and beyond through his Expert Empires Mastermindprogramme.

Nick joins the host of the ‘Lovefly Fear of Flying’ podcast Paul Tizzard to talk about self-limiting beliefs and the restrictions we put on ourselves Fears can be found in all areas and Nick shares great advice on the importance of getting educated and understanding the fundamentals. Along with why learning to control your state can make the difference moving you to a point where you can ultimately conquer your fear whatever it is.   KEY TAKEAWAYS   All entrepreneurs and business people face fear Being able to control your mind, thinking and emotions and reduces the fear Fears about the unknown are present in all areas Fear comes from not understanding so getting educated and learning about the fundamentals is key You need to work on mindset and emotions to learn how to create the right state when you are in a specific situation Overcoming fears becomes harder as you become older You need to explore why it’s important to overcome the fear Fear is a state and we can choose to experience a particular state at any time Understanding the fear is the first step in overcoming it You need to be able to rationalise the fear and take control of it Anyone in a fear state has a particular pattern of breathing Key indicators of a fear state are physiology and language patterns The fastest way to change state is through changing your breathing Rehearsing for anything makes a difference   BEST MOMENTS ‘At the beginning, I was quite a nervous flyer’ ‘Understanding how it works made a big difference to me and reduced the fear’ ‘Most of the time the fears we have are irrational’ ‘All fears are context dependant’   VALUABLE RESOURCES Empire Builders Podcast  Paul Tizzard    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                                  

In this no-holds-barred Ask Me Anything session, Nick James opens up about the reality of building a 7-figure expert empire - from setbacks to breakthrough success. Going beyond the usual business talk, Nick shares raw insights about losing everything in 2015 and rebuilding from scratch, the delicate balance of friendship and leadership in business, and why separating your identity from your business is crucial for long-term success. Nick delivers hard truths about scaling businesses, building resilient leadership, and creating sustainable success. Whether you're wrestling with business partnerships, questioning your entrepreneurial identity, or seeking to break through revenue plateaus, this episode offers unfiltered wisdom from someone who's navigated the entrepreneurial rollercoaster. Get ready for real talk about: Overcoming business crisis points and rebuilding stronger Managing the transition from friend to boss Creating multiple income streams without losing focus Building a business that serves your life (not the other way around) The mindset shifts required for scaling beyond 6-figures No sugar coating, no fluff - just honest conversations about what it really takes to build an empire. VALUABLE RESOURCES https://www.expertempires.com https://bit.ly/7figcoachgroup ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Lisa Nichols is the Founder of ‘Motivating the Masses’ and a world-renowned motivational speaker and this is an amazing opportunity to hear her speaking on the Expert Empires stage. She shares some great practical advice about why you need to be radical and non-negotiable if you want to make the changes that will move you to the next level and mean you can put into action your superpower. Ask yourself if you are willing to own your highs and your lows and everything in between and if you are willing to take the risk and make the leap and if you are, then like Lisa you can learn to soar.   KEY TAKEAWAYS I was willing to go learn what I needed to learn, know what I didn’t know and do what I hadn’t done yet to become the woman I am today Some people love to dream but don’t want to do We learn from each other and you need to understand what you are willing to do. Are you willing to be radical and non-negotiable? When you have a superpower and you put it into action you become a superhero Always be committed to speak to and inspire but not to impress and allow your growth to be a by-product of serving Your mouth and brand are the front doors to your business and if you want people to see you, you must get the brand and oracy right When people come to you it’s possible to transform their lives. You need people to meet your soul and  want to know you and your emotions When you connect with people they will choose you The audience connection formula - me, we - creates a magical connection about being together Money is a tool and a team manager, you need strong tools and a good team Non-monetary currency are all the things you can get from offering free service that you can cash in later on The valley technique is the concept of speaking to your big achievements and your low points It’s about stepping into the next best version of yourself and not be a hostage to your past Are you willing to let people see your heart?   BEST MOMENTS ‘I set out to transform lives’ ‘When I turned my crawl into a walk, and my walk into a run and my run into soar that when ‘I decided I wanted to other people do the same’ ‘If you are electrifying enough people will find you’   VALUABLE RESOURCES Empire Builders Podcast        ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                              

John Kenny, the relationship guy and author of ‘The People Program How to Overcome Your Blocks to Success’ talks with Nick about why the most important relationship you have is with yourself and how with awareness and self-reflection you can understand why you respond in the way you do Take the time to analyse the experiences you have and understand why you responded in a particular way because at any moment we are only asking ourselves what does this mean and what am I going to do about it? but it’s these life events that ultimately shape us     KEY TAKEAWAYS The most important relationship you have is with yourself and if you attract a certain sort of person to you this is because of how you are projecting yourself If you don’t take up opportunities, procrastinate and don’t believe in yourself it’s likely you don’t have a good relationship with yourself You are only able to be judged by others in the way you judge yourself Awareness is key and self-reflection is important to help you understand why you do things Understand the meaning of your life events to you and your emotional response to them and what’s stopping you from moving forward You develop your sense of ‘you’ in your first seven years of life Personal beliefs and patterns of behaviour are established very early on in life and can only be changed when you recognise them Imposter syndrome is when you are good at something but don’t recognise it in yourself You need to understand how to manage your limitations in a positive way Understanding what you want from a particular situation is crucial At any moment we are only asking ourselves – what does this mean and what am I going to do about it?   BEST MOMENTS ‘You have to be comfortable with yourself and who you are’ ‘If you don’t give something a meaning then it doesn’t matter’ ‘As human beings, we all have very different needs’   VALUABLE RESOURCES Empire Builders Podcast  www.johnkennycoaching.com/bookgiveaway     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                            

Fabienne Fredrickson author of ‘The Leveraged Business’  has built a coaching and training business that has been at multiple seven figures consistently for thirteen years and in this episode talks to Nick about what it really takes. They discuss why you need to run your business on your terms and why having the belief that money is available to you and that you deserve it is the point when you make the mindset shift from fear around money to faith around money With great content about successfully leveraging your business to move up to the next level, this is an episode packed with value and will resonant with all those building a business and pursuing their dreams.   KEY TAKEAWAYS People burnout and falter because they forget to take downtime We are not human doings we are human beings In reverse engineering our business we needed to put our own needs first and put a deadline on it If you want to work with me creating a win, win it needs to be on my terms If you can’t run your business the way you want to then what’s the point? I want our clients to have high self-worth, know that they deserve more than others think they do and go after their dreams unapologetically and with a bold heart If you really understand how a client is wired and give them what they want and what they can’t get elsewhere then they will stay with you for life. You should utilise your natural energy to achieve success and be who you really are Everyone has an imprint of how they should show up in the world The focus is always mindset and making a shift about what you deserve At every level, you will experience a new devil You need to understand that everyone has a money ceiling and it’s about knowing what your ceiling is and pushing continually to raise it Wealth consciousness is about a belief that money is available to you at all times and that you deserve it. The world is not linear and when you understand the quantum field and that everything you put your focus on incessantly manifests itself into your life then you can shape your life If you want to move to the next level you need to learn how to leverage all areas of our business.   BEST MOMENTS ‘So many people are running a business in a way that doesn’t  make them happy’ ‘You realise how people are wired collectively’ ‘Making the mindset shift from fear around money to faith around money’   VALUABLE RESOURCES Empire Builders Podcast  https://theleveragedbusinessbook.com/   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                  

In potentially the most impactful episode ever, personal coach Nikki Vee, talks to Nick about the dynamics of personality styles and the psychology that underpins how we interact and communicate with each other. The DiSC model describes the four main personality styles dominance, influence, steadiness and compliance and using this tool in business can be the key to moving to the next level. Understanding your own profile and appreciating that someone else is different to you is crucial in building your empire. When you have self-awareness and are being you then everything is better and this episode is a great way to find out how to be who you truly are   KEY TAKEAWAYS The way we interact and communicate with others falls into four categories (dominance, influence, steadiness and compliance High dominance and high compliance are  left-brain orientated, the masculine and ‘doing’ part of the brain Those with high compliance are very focused on the doing of the task and not the end goal Influence and steadiness are right-brain orientations, this is about emotions and is more feminine A high steadiness person wants to know what’s going to happen in the future It’s a rare thing to be just one of the categories, most people are a combination of two To be successful in sales long term a person needs to be a combination of influence and dominance in their profile People operate from a position of thinking others think like them and want the same things but this is not the case. Understanding others personalities better means when there is less conflict and discord, it’s about learning the philosophy of human psychology When you are being you and in your natural style everything will work better If you are presenting yourself to the world with a mask people see this as who you are Find out what your natural style is and find a strategy to grow your business that is aligned with it If your natural, adjusted and stress profiles are all the same everything will work better   BEST MOMENTS ‘You come home to who you really are and live your life in your most natural style and the journey is about noticing when you have adjusted’ ‘In a stress situation whatever is dominant will become more exaggerated’ ‘Understanding the philosophy of personality styles took our company to the next level’   VALUABLE RESOURCES Empire Builders Podcast https://www.expertempires.com/wp-content/uploads/2022/09/DISC-Podcast-PDF.pdf   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Co-founder of Carrington West and host of the  ‘Mindset Musing’ podcast Simon Gardner joins Nick to discuss how he has built a multi eight-figure business. They agree that it’s about thinking big and starting small and Simon talks about how he has built his business and created a culture that is people-centric and ensures that people love to come to work. To access the right people Nick has honed his recruitment process and explains the personal  attributes that are the basis of the process and why it moved his business to the next level in this episode packed with great content.   KEY TAKEAWAYS It all starts with a daily ‘to-do’ list It’s all about the culture in a business we put the people in the centre The first sentence of our vision is about people Culture is something that takes place when you are not there We hire based on the personal attributes of resilience, grit and determination We hire people who have the things you can’t train and then create great people Personal development and learning is part of the culture and you have to start by leading by example If you are absorbing the right sort of content your brain starts work in that way In a sales organisation, people don’t do something unless they see results We offer the tools for self-development and let people come onboard themselves There is a difference between delegating a task and abdicating responsibility for a task It can be advantageous to bring in staff prior to the point at which you need them   BEST MOMENTS ‘It’s nailing the culture and getting the people-centric thing right’ ‘You need to make sure that people love coming to work ‘It’s really changed how we recruit’    VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick shares great content on the ‘Coalface Stories’ podcast providing an insight into his routines and what his superpowers are along with how he has built Expert Empires. He explains what’s important when you are creating a business and discusses personal development and the role it can play in having perspective and increasing the speed with which you can scale your business. He also talks about the changes he made to move Expert Empires onto the next level, getting clear on the vision through truly understanding the purpose, mission and values.   KEY TAKEAWAYS My superpower is building relationships, rapport and being able to find a connection When you start to experience success finding the time to get everything done is one of the greatest challenges I’ve been around the personal development arena since I was a kid so having Tony Robbins to dinner would be really cool Expert Empires was inspired by wanting to serve create value and provide great content I knew it was a good idea because my competitors told me it was a bad idea so I knew it was going to disrupt them and make a difference in the UK It was about a world-class experience with good content and value When you’re starting out you have to find something to specialise in and own that space in the market. Initially, I was providing a service for money and then began providing events and running Masterminds Building the team and creating opportunities for people to work in a great environment and develop personally is what has been really important When you start out you need to find an area to be a specialist in and be prepared to work with your network and contacts More than anything sales are what’s important and knowing how to close successfully I’ve always invested in personal development and it can speed your business growth   BEST MOMENTS ‘The superpower I’d like most would be the ability to stop time so I could get more done’ ‘You don’t want to go to an event and be the smartest person in the room’ ‘You have to get clear on what you want to do’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                              

Nick is with his business partner Matt Elwell talking about their partnership and what it takes to sell and close professionally. They discuss the process developed by Matt and why selling is all about asking the right questions and ultimately earning the right to close with a solution to someone’s problem. There are many, many salespeople out there who don’t understand sales and this is an amazing opportunity to hear from an elite closer who knows what it takes to create the right mindset and be in a position of trust with the individual whose problem you are providing a solution for.   KEY TAKEAWAYS When a human being is emotionally attached and has a vision of a result in the future they will do everything they can to get to that point You have to believe that your product or service is going to massively change someone else’s life Ask yourself what results will someone get if they invest in my service or product that they are not getting now? Selling is asking powerful questions not telling people why they should do it The critical element is to be certain in yourself about the product or service you are offering Selling is asking and committing to understanding what result would resolve the problem Selling and closing are two totally different skills and when people understand this the magic happens Selling is a commitment to understanding what others need from you, closing is presenting the solution when you have earned the right to. When you don’t ask you have to use assumption and presumption and then fear sets in. Before someone comes into your pipeline they have to be qualified and attached to wanting or needing the end result. The skill is to move people along on the journey building rapport.   BEST MOMENTS The sales trebled in a month ‘The greatest closer I’ve ever met’ ‘You have to have an inner certainty that you are the solution to their problems’ ‘Selling is asking and understanding and deciding whether you are a good match’   VALUABLE RESOURCES Empire Builders Podcast  The Elite Closing Academy   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                              

Nick explains that in business it’s not your team or cash in the bank it’s your database and the relationship that you build with it that is your most valuable asset. There is a distinction between your database and your audience. You can have an audience across social media but you don’t own them and the real value is in the relationship you build with your own database. A database is an audience you can communicate with as much as you want and Nick explains exactly how to nurture your database if you have one already and how to get started on building one if you don’t because building a relationship with your database is the key to developing your most valuable asset.   KEY TAKEAWAYS Your database is the audience of people you have access to and can communicate with as and when you wish. A social media audience is important but not as important as your own database with contact details and addresses. You need to take the audience you have on social media and move it into a database You have to own the data so you can communicate when you want It’s about being able to build a relationship with your database Consistent communication with your database is vital with the right balance of serve and sell. By serving the database you are building the relationship and goodwill for when you are selling. Whatever you are doing you need to do it consistently and you can up your communication gradually. The sweet spot for me is 3-5 communications per week, it’s about finding the balance To build a database you need to have a webpage where someone can enter their details in exchange for a free resource. The best time to start building a database is now. If you already have a database you need to nurture it because it’s all about your relationship with the list.   BEST MOMENTS ‘Your database is an audience that you own and have control over’ ‘I had no customers, no clients no cash but what I did have was a database’ ‘Over time I built a relationship with that database’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                    

Andy Proudman and Piers Ward, co-founders of ‘Me and My Golf have built a multi seven-figure business in an online niche creating the largest golf coaching platform and community on the web Understanding what people want and giving them something that helps them is key along with patience and self-belief and Andy and Piers have successfully built a global platform through their content and passion Hear about how to build an online presence, brand and following with customer engagement that creates a global community in this episode that is a must for anyone who wants to increase their following.   KEY TAKEAWAYS We had a passion to help people and created a platform where golfers can get more content and value than they could get during a one to one lesson. We wanted to put out the content and we knew there was demand It’s about getting started and improving as you move forward, it’s a never-ending process of reviewing and tweaking. You have to get over yourself and your nervousness and get the content out there We wanted to create a business that would be earning money while we were sleeping Everything in our content is about what people want and is customer-led. You need to understand how the algorithms work and what keywords matter People are impatient with time and the first 5-10 seconds is crucial Questions are a good way to increase engagement You have to play the YouTube game and you have to understand people You need to call the person watching to action if you want to increase your following You need to be patient and build your audience to create opportunities for monetising Having a product that has a method means people look at it and can’t see how they could be without it The key is a tangible measurable outcome, you need to sell people what they want and give them what they need.   BEST MOMENTS ‘We became these value machines  just putting out content all the time’ ‘You have to start somewhere’ ‘I never worried about it not working out, it felt right and now we have the best job in the world’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                          

‘Camera confidence’ coach Adam Woods who has extensive expertise and experience as a creative director at the BBC, ITV and the Discovery channel along with 15 years as a filmmaker and he talks to Nick about why ultimately you are your brand and why the journey to sharing your message is all about getting in front of an audience and building trust and confidence. This is a great opportunity to hear great tips and advice about the art of being in front of the camera and what you need to do to connect and engage with your audience successfully.   KEY TAKEAWAYS Speaking on stage and speaking to the camera are 2 very different things A lot of what we do is not about technique and skills but about knowing who you are and your integrity I train about managing your state and getting into a place of contentment and self-assurance You need to be really clear on who you are and what you are saying You need to adapt your style, pace and tempo to meet the needs of those in the room Getting confident in front of a camera is now a must-have You have to be very sure about who you are, why you are there, who you are serving and the purpose of your message Getting your message to land and create a connection is an art in itself You need to be in empathy with your audience serving them and meeting their needs You need to have a congruent message You need to understand what the fears and desires of your audience are and speak to that It’s creating the connection authentically in a way that the audience really want Consistently showing up is what builds and creates confidence for both you and your audience.   BEST MOMENTS ‘It’s about the power of intention and how we bring our energy and listen carefully to others’ ‘The camera is a powerful tool for sharing your message and passion with others’ ‘The foundation process is about focusing on who you are and who you are serving’   VALUABLE RESOURCES Empire Builders Podcast  Join the Camera Confidence Club here: https://www.facebook.com/groups/camera.confidence.club Book 30 mins with Adam here: Cameraconfidencecoach at Taplink   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                              

In this episode of Empire Builders, Nick James delivers a compelling keynote from Expert Empires, revealing the five unconscious decisions that shape your business and how to leverage them for success. Nick draws from his experience in building multiple seven-figure businesses to provide actionable insights on transforming your entrepreneurial mindset and decision-making process. Discover Nick's expert strategies for business growth, including: The DISC personality framework and how it influences your business choices How to balance going bigger with getting better in your business Techniques for combining logic and intuition in decision-making Strategies for serving clients while effectively selling your products or services The formula for success: structure plus discipline, and how to apply it How to focus on core business while benefiting from diversification Nick's engaging presentation includes interactive exercises, personal anecdotes, and real-world examples, offering valuable lessons for entrepreneurs at any stage. Whether you're struggling with growth plateaus or looking to optimize your business approach, this episode provides actionable insights on improving your decision-making, adapting your leadership style, and creating a more balanced and successful business. Don't miss this opportunity to learn from one of the UK's leading business mentors as he shares his strategies for transforming unconscious limitations into conscious opportunities for growth and success. VALUABLE RESOURCES https://www.expertempires.com https://bit.ly/7figcoachgroup ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Connection is queen and Sam Rathling, LinkedIn Expert delivers a Masterclass in how to use LinkedIn to make the connections that will make a difference. Lots of people are on LinkedIn but most don’t know how to use it to attract their ideal clients, those who listen and learn from Sam do. She explains why visibility and credibility bring opportunity and why you need to always turn strangers into friends because you never know where it will lead. This is an inspirational episode that encompasses both great tips and content along with Sam’s own inspirational story.   KEY TAKEAWAYS There is a big difference between being on LinkedIn and effectively using it It can totally transform your business and generation leads Only 3 million people are actively creating content for LinkedIn Ask a question and you will get an answer creating engagement. When you add one person you gain a secondary group, that person’s contacts A person may not be your ideal client but someone in their network will be Visibility plus credibility equals opportunity When you put out great content people are attracted to you and want to work with you Social selling is the art of selling without selling, it’s selling through  relationships online There is a social selling index on LinkedIn that tells you about how you are doing on LinkedIn Proactive is when you are actively prospecting every day the people who are your ideal client. You need to know who you are targeting because if you are targeting everyone you are targeting no-one What industry are you targeting, what size of business are you looking at? Who do you want to talk to? Do you want clients everywhere or will it be better to focus on a particular Your headline is one of the keyword-rich areas that you need to use effectively Your profile needs to speak to your ideal client and you can rank highly on LinkedIn through the use of keywords   BEST MOMENTS ‘First, you need to get visible and build trust’ ‘If you have a great profile with great content people will come to you’ ‘I receive four hundred plus inbound leads every month, I don’t spend a penny on advertising’   VALUABLE RESOURCES Empire Builders Podcast  Sam Rathling LinkedIn   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                        

Nick is with Jeannette Linfoot host of the ‘Brave, Bold, Brilliant’ podcast talking about the experiences that have helped him to develop skills that are now invaluable in his life. He shares an insight into his life growing up and candidly discusses both the challenges and the highlights of being in business The creation of Expert Empires is the realisation of Nicks passion to build a business that provides great content and a community that supports and adds value and he talks about the importance of the right strategy at the right time and why you need to start small but think big.   KEY TAKEAWAYS The two sides of my family were very different and having two different views of the  world is very valuable I enjoyed the stability on one side and the unpredictability on the other so it gave me appreciation and empathy for everyone. It’s all about having to adapt to the environment you are in Spending time with older people is a very valuable experience for any young person Developing the communication skills to be able to effectively work with a huge range of people is invaluable. Lots of business people and entrepreneurs build their identity around their business. If you leave the business it can be very challenging for your self-worth if your identity is built around your role. Whether it’s your job or you are the business owner it’s a role, not your identity Investing in the people around you and building relationships means there are people who can help you if you need them. You need to teach the people who are getting started the strategies they need at the start A strategy is doing the right thing at the right time Your vision needs to be your purpose, your measurable journey and your values. Think big start small, think about where you want to be in a years’ time and then what you are going to do now Everyone in the team needs to be part of the creation of the vision   BEST MOMENTS ‘My sense of self-worth was attached to the business’ ‘How you make money is far more important than the amount of money you make’ ‘Make a start and take action’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                    

Nick is talking to  Amy Rowlinson about the creation of Expert Empires and the ‘why’ that drives him forward every day. They discuss his journey and why it’s important to serve, support and inspire and build something different. Expert Empires was created from a desire to redefine events and it’s continued to evolve supporting experts in their businesses across many varying areas and through the ripple effect impacts on their clients. this is a great opportunity to understand more about Nicks ‘why and the importance of value and support.   KEY TAKEAWAYS Expert Empires was created from a desire to do something different and create value and support. If you want to serve, support and influence people the best way to do it is by example not by telling. Now people ask me how I’ve done things The podcast is a great medium to share content and very accessible to everyone As my businesses have progressed my vision has become bigger. I’m very good at strategizing and helping people in the expert space. I’m good at helping experts to make a difference and this means I’m indirectly reaching their clients through a ripple effect I had to work for an entrepreneurial company to learn how to run a company Money is not everything but can be used as a measure of value. If you have a seven-figure business you are reaching significant numbers of people It’s about supporting clients in the best possible way. In a well-rounded peer group you need to have mentors, people you aspire to be like, mentees because there is a duty to pass on the knowledge and expertise you have and people at the same level as you are currently. We have built something that is different from other Mastermind programs. It’s about having the opportunity to see what choices are available and learning to ask if that choice is serving you.   BEST MOMENTS ‘I felt the events industry had become sell, sell, sell and I wanted to do something different’ ‘The best way to inspire is through example’ ‘I love giving opportunities to people’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                        

Nick James talks to Paul Mort about how he began Expert Empires and why you need to focus on a strategy that plays to your strengths when you create any business Sometimes you need to trust yourself and take the risks because it is the risk-taking that defines being able to overcome the fear and move towards success. In this candid conversation, Nick shares why it’s important to understand what really makes you happy along with great advice on how to learn from the challenges and achieve your vision.   KEY TAKEAWAYS My vision was to create the best of what I had seen in the US I realised that high-end masterminds for those who are already earning 6-7 figures didn’t exist in the UK Everything I have built has been about filling a gap in the market I realised that I had a skill set that I could teach to others Whatever your area you need to focus on a strategy that plays to your strengths I’ve created a model that works for an audience When you begin with the ultimate world-class speakers the pressure is in being able to continue at the same level. I learnt that my happiness and self-worth was entirely connected to the business. Having to start again removed the fear and proved to me that I could do it all again It made me a bigger risk taker because I know that whatever happens, I can build again Looking back can help you to see how far you have come You will never achieve success if you haven’t experienced failure and overcome it. Money doesn’t equal happiness and having no money doesn’t necessarily mean you will be unhappy   BEST MOMENTS ‘I’ve always been good at the marketing and promotion of events’ ‘Putting on a show comes naturally to me’ ‘I went from seven figures to zero the following day’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                  

Nick and Adam discuss both what’s working well and what’s not working well in marketing campaigns currently. The landscape for marketing is continually changing so being able to test, measure and adapt your marketing strategies to achieve the right balance is crucial. We are subject to 1,000 – 2,000 marketing messages every day so getting your message right is the only constant and the most important aspect of any campaign. This is a great opportunity to hear about what truly successful marketing looks like and why you need to have continuity and focus in your marketing if you want to make it work KEY TAKEAWAYS What works best at any time is having a plan and you need to have an individual plan for each route There must be continuity in the message from start to finish If you are always looking for the quick win you are always going to be searching for the next thing If you put the time and effort, energy and attention into one campaign working well it can work over a longer period of time Mapping a campaign can identify the part that is not working There are key data points in any campaign Knowing the data and the numbers is a crucial element in any campaign The relationship between sales and marketing is vital in identifying any steps that are not working The standard lead generation campaign no longer works as well as it has previously. Leading with content is successful prior to direct marketing It’s important to test to see what works Either end of the spectrum is unsuccessful you need a combination of both content and direct response marketing The only thing that doesn’t change is getting your message right You need to adapt marketing campaigns with the changing trends and patterns   BEST MOMENTS ‘Focus in on one campaign at a time’ ‘We still try and keep our focus on one thing at a time and execute it really well’ ‘Too many people try to do too many things at the same time’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode, Nick discusses what an expert is and how he has built his expert empire to support others build their empires. He talks candidly about what really matters, the value of a diverse network and why having humility and being able to admit when you’ve made a mistake are important things to learn as you move forward. He shares a fascinating insight and some great content about his own learning journey and reflects on what he would have told his younger self starting out and why being skilled in asking the right questions is key.   KEY TAKEAWAYS My biggest advantage at the start was that I already had an extensive network The network I have built and the contacts I have are my most valuable asset It’s helpful and healthy to have people around you that are playing a bigger game and it’s also of value to be with those to who you can add value and mentor It’s important to find a balanced peer group to surround yourself with to support you and who you can support Collaborations are something you can do from the very start but you do need to be clear about what you are bringing to add value. Sometimes people can be short-sighted in their view but it’s about the value long term in the relationships you build Realising that when you make a mistake you need to put your hands up to it is really important There is something powerful in saying you are wrong A degree of humility is endearing and an attractive trait in someone Everyone has moments of self-doubt and it’s important to acknowledge that it’s normal When you have normalised it you can deal with it and move past it There isn’t a ceiling for anything it’s about thinking bigger and you need to think bigger over the long term   BEST MOMENTS ‘Often the value of the deal is quantified further down the line’ ‘There were a lot of people who connected and resonated with me because I put my hands up and said I was wrong’ ‘I don’t really believe in being self-made exists it’s about the team around you’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                

Nick talks to Ellie McKay, one of the founders of The Combined Property Group and creator and host of the ‘On a Mission’ podcast. As a multiple business owner and entrepreneur best known for property Ellie’s ‘superpower’ is building relationships and in this episode, she explains how everything changed when she started focusing on what she could give other people and connecting from a place of authenticity. Ellie raised four million in a twelve-month period directly on LinkedIn sharing her authentic self and adding value because ultimately people do business with those they know, like and trust and when you build the right relationships the opportunities and people will come to you.   KEY TAKEAWAYS I switched my focus from what I could get from other people to what I could give other people I focused on getting to know people on a deeper level connecting from a place of authenticity When you are putting yourself out there it’s about sharing your authentic self The posts about behind the scenes stuff and the ups and downs are what really resonant with people People do business with those they know, like and trust With any marketing, you need to reverse engineer and really understand who your customer avatar is Everyone knows that things go wrong, what they want is to know how you deal with the challenges, how are you going to resolve them It’s not what or who you know it’s who knows you because if people don’t know who you are they can’t do business with you Having an online presence becomes your CV and brings many other opportunities You need to achieve a balance between content and a call to action   BEST MOMENTS ‘Focusing on what you can give ultimately gets you more’ ‘Sharing the ups and the downs attracts people to you’ ‘The opportunities are created because of the relationships that are built’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

Those in the early stages of building their business frequently ask Nick about how you decide on a niche area and many are fearful about making a choice and getting this wrong. The reality is it’s much easier to get started if you specialise in a niche area and market to a  specific customer avatar and Nick explains exactly how to become a specialist and shares a great checklist that will help anyone to decide on their niche area. With the great content Nick shares anyone can work out what their specialist area should be and how to market as a specialist to a specific customer avatar.   KEY TAKEAWAYS It’s much easier if you specialise and are working in a niche area rather than trying to market to everyone When you decide on a niche it doesn’t mean you have to stay with it forever it’s a way of getting started Take whatever a product or service does and specialise in serving a certain group of people, decide who the product or service is for. What’s the biggest pain they have that you can solve, the more aware they are of the pain the more you can help them Pick a specific group of people and solve a specific pain  to get started What is the measurable result you can promise Focus on what they want and their problem not what you think they need or their problem is. What do you care about most? who do you care most about serving? Where do you have the most credibility? Either through your own personal experiences or the results of your clients The more credible you are the easier it is to craft a message that resonates and attracts   BEST MOMENTS ‘It’s much easier to get attention in a niche market’ ‘Niching is a marketing tactic, not a life sentence’ ‘We started off super specialised and niched and it helped us to grow quickly’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                            

Nick is often asked about what he is doing right now in his businesses so in this episode he shares great content about his priorities at the moment and the actions he is taking to achieve them. Working quarterly the current three priorities for Nick and his team are to attract an abundance of buyers, not browsers, create a 10/10 experience for both clients and the team and to launch the first big in-person event in the UK in 2021. With ambitious priorities, this is a great opportunity to hear in detail about the actions Nick and his team are taking to successfully achieve their goals as Nick explains exactly what things look like in action.   KEY TAKEAWAYS Attract an abundance of new buyers, not browsers Sales of Mat Elwell’s ‘Open with a Close’ book is a lead generator selling through Facebook and YouTube ads. You can build a database but a smaller number of people who have bought something is a group of people who are more committed than a larger group who access for free. Our Pop up products are a short course that is easy to consume and easy to buy. the pop-up product for Expert Empires will be focused around mastermind and for the Elite Closing Academy, it will focus on how to overcome money objections. The biggest challenge with sales is people responding so we are focusing on connecting with people in other ways first. We are working towards a more structured plan for the initial consultation with a client and restructuring the Mastermind groups to make them smaller and more intimate. Creating a directory for all the clients provides them with more exposure and helps them to connect more easily with each other. We are currently streamlining all our data to ensure it’s easier to navigate and access. In September/ October this year there will be a face to face  Expert Empires event.   BEST MOMENTS ‘A different platform gives us a wider reach ‘I’m an open book and more than happy to share’ ‘Launching Pop-Up Products  is about attracting buyers not browsers’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                              

Any empire builder has the potential to be the greatest asset of the greatest weakness in their business and being able to make sure you are performing at your optimum level is key. Nick shares the critical importance of quality sleep when building your empire and shares how he has changed his own sleep patterns and the benefits. When something is measured, it creates focus bringing decisions and actions that improve outcomes and tracking your sleep patterns provides the data you can act on.   KEY TAKEAWAYS The speed at which you can build your empire is proportionate to your performance as an individual If your performance is at an optimum you can grow your business faster What you can measure will always improve When you are measuring something there is a focus that will change decisions and actions and improve outcomes. Tracking your sleep provides data that you can act on, It means you focus on improving the outcomes. Eight hours of quality sleep will give you sixteen productive, efficient hours during the day where you are really on your game You can’t build an empire operating at less than your full capacity You have the potential to be the greatest asset to your business but also the greatest weakness if you are not performing at your best   BEST MOMENTS ‘It’s about finding the sweet spot and considering quality over quantity’ ‘I’ve been really paying attention to the stats and data’ ‘Focus more on your sleep and energy to give yourself the best chance of building your empire’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

In this episode of Empire Builders, Nick James delivers a powerful talk from the Sales & Closing Super Conference, revealing the hidden reasons why businesses lose sales and how to overcome them. Nick draws from his extensive experience in building multiple seven-figure businesses to provide actionable insights on improving your sales process. Discover Nick's expert strategies for sales success, including: The five critical reasons why businesses lose sales and how to address them Techniques for consistent and effective follow-up that don't rely on willpower alone How to create compelling offers that drive urgency and increase conversions Understanding and adapting to different customer decision-making styles The "golden questions" for closing sales more effectively The crucial importance of collecting payment at the point of sale Nick's candid discussion includes personal anecdotes and real-world examples, offering valuable lessons for entrepreneurs and sales professionals at any stage. Whether you're just starting out or looking to optimize your existing sales process, this episode provides actionable insights on improving your close rate, adapting to different customer types, and creating a world-class sales experience for your clients. Don't miss this opportunity to learn from one of the UK's leading business mentors and sales experts as he shares his strategies for transforming missed opportunities into closed deals. VALUABLE RESOURCES https://www.expertempires.com https://bit.ly/7figcoachgroup ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

The Rebellious Business Network launched at the beginning of the lockdown is now a six-figure business, founder Cordelia Kate talks to Nick about how she has achieved such phenomenal growth and why you have to get very clear and then get very loud. The Rebellious Business Network brings together coaching, collaboration, community and knowledge and helping people to stay connected with other like-minded and resourceful entrepreneurs it’s a different type of networking that can take a business to the next level and Cordelia shares some great content for any empire builder building a business.   KEY TAKEAWAYS When the rebellious Business Network was launched it was about helping people who needed more clients or to be able to pivot online. It was about bringing together, online, what people needed to market their businesses I got louder in a way that was about helping people without asking for anything in return and that’s when the magic happened. You’ve got to get clearer, then get louder and then you’ll get sales Have a pillar event weekly that takes place inside a Facebook group If it’s super accessible, free to join and happens regularly at the same time people will access it. The key is having something valuable that is wrapped in the form of pillar content that will help people now. Drive everyone to one place, with no barrier to access When you focus purely on making money you become accidentally selfish and unable to see the power of doing things that don’t have a direct financial impact but do provide high value   BEST MOMENTS ‘You can’t be loud if you are not clear because you won’t have the confidence or make sense’ ‘I’m all about organic marketing and no paid ads’ ‘The intention at the start is all about them not you’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                                          

Interviews are an amazing way to build your credibility, authority and positioning by association, through standing alongside others who have amazing reputations in your industry. There are key elements that woven together create engaging and memorable interviews and Nick shares great content on shining the light on the guest, your mindset, the right research and the value of being a great conversationalist. Doing great interviews creates great content and this is a great opportunity to understand how it’s achieved.   KEY TAKEAWAYS Make it about them not about you – people let their own egos get in the way, it should be all about shining the light on the guest and bigging them up to elicit the best possible responses for the audience. You need to have done the research and have 2 or 3 points that capture why they are important. Use the research to create a short punchy personal introduction. Don’t ask about their back story get started with a specific question Question, answer, question answer is much more interesting than a long monologue. Create a non-linear list of 5-10 questions this means you can be flexible and dynamic during the interview It’s important to be able to ask questions that you think of during the interview You are always digging for the answer below the answer The skill of an interviewer is to draw out interesting answers from the guest I go into the interview with the mindset of asking questions that are relevant and those the audience. To be a better conversationalist you need to ask questions that don’t elicit one-dimensional answers. When you frame your questions as what, when, where, who, which and how? you will get   more in-depth answers Doing great interviews creates great content   BEST MOMENTS ‘Doing great interviews creates great content’ ‘You have to go into the interview and want and allow them to be the star – it’s about mindset’ ‘Being a great interviewer is being a great conversationalist’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                

When your identity is tied to your business it can become an issue and in this fascinating episode Jeff Mask who helps CEO’s to confidently grow their businesses without losing their priorities or their souls’ talks to Nick about the infinite possibilities and understanding your ‘why’ They discuss why tying your personal identity to your business leads to a false sense of security and an identity that doesn’t endure. You need to know why you are doing what you are doing and be able to build momentum through discipline and effectively sharing the vision. To be a great leader you have to be able to master humility and your ego and Jeff shares some great insights into how successful businesses and their leaders scale to maximise their potential.   KEY TAKEAWAYS When you understand where your ego is everything becomes much easier. To decouple yourself from your business you have to understand your ‘why’ The deeper and more personal your ‘why’ the more confidence and conviction you will have taking on the world. Be very clear about who you serve and have the discipline to turn away people who don’t fit your criteria. Be laser clear on your target customer and have a framework that can scale effectively. People think they need to be perfect but they just need integrity. You can only grow as big as you, the CEO is capable of growing Continual momentum is built from discipline and understanding how to cast to the vision, hire to the vision and lead to the vision so other people become more skilled and specialised than you and having the humility as the leader to see this as a great accomplishment. It’s going from thinking as an individual to thinking for many people and aligning hearts and minds with a common vision that can be sustained and grow whether you are there or not. Growing business is about hiring people who counterbalance your weakness. Scaling is about stepping out from what you are good at and hiring someone who is as good as or better than you. You have to master humility and your ego to step back and hire great people. Harmony is about communication and being on the same page as other people My business is just a means to an end to be able to bless other people lives   BEST MOMENTS ‘It’s easy to look at the glitz and glamour and think you are the only one on the roller coaster’ ‘I know very clearly why I’m living and everything I do is filtered through that lens’ ‘When we are complete and whole there is something more attractive about us’     VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

Nick is with Rob Moore “The Disruptive Entrepreneur” discussing the infinite and abundant opportunities available in every nanosecond and how we just have open our minds to bring them into reality. There are opportunities you should delay and those to delegate along with those you should be pursuing and implementing. This is a great opportunity to hear about Rob’s approach to opportunities, what will be the biggest opportunities in 2021 and the ones you should be avoiding along with great content from his new book ‘Opportunity, Seize the Day, Win at Life’, why you should try Clubhouse and the ultimate positive value of your peer group.   KEY TAKEAWAYS Be greedy when others are fearful and fearful when others are greedy. There are billions in latent savings if you can encourage people out from their fear. Opportunity is infinite and all around us There is an infinite and abundant number of opportunities available in every nanosecond but we just have to bring them into reality. Opportunities are abundant and limitless but we think they are scarce I teach people how to train their minds to see the abundant opportunities and how to create, manifest and forge them into a result. How do you know which opportunities to delete, delay or which to delegate? The elements that make it possible to sell on a viral scale are a great offer, a great concept, Scarcity, urgency, bonus offer and incentive Everyone misses out on some opportunities and you have to accept this as reality. Luck is when preparation meets opportunity. You have to prepare for an opportunity by being ready and leveraging. Preparation is getting the resources and assets ready for the opportunity but you also have to implement it, you have to chase it. Part of preparation is your peer group the network you surround yourself with. Every opportunity is created in some way, shape or form by another human being.    BEST MOMENTS ‘You have to open your mind to the opportunities’ ‘Opportunity is infinite and all around us’ ‘Coming out of lockdown experiences will be key, people will be seeking opportunities to connect’   VALUABLE RESOURCES Empire Builders Podcast  Rob Moore Opportunity    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                        

Nick is with Ed Mylett, the fastest-growing business personality in the history of social media and one of the wealthiest men under fifty. They talk about what it means to find your gifts and use them in the service of others. Ed uses his skills to help others and is passionate about how any human being can change and grow if they look to themselves and not only understand what their own skills are but appreciate that everyone has different skills and that bringing together a combination of individuals is the best way to build success. Utilising what you are good at is a key to happiness and if you are able to combine internal confidence with humility then you are on a path to being both blissful and successful.   KEY TAKEAWAYS Things happen in life and you have to pivot adapt and will things to happen Material things do not fulfil you; my biggest achievement is my family it’s what fulfils me It’s an internal confidence that makes the difference You can make mistakes as long as your intentions are good. Skills are becoming less important as mindset becomes more important What separates you is your mindset and work ethic. My gifts are the ability to read people, being a good communicator, feeling things deeply and being able to make other people feel things deeply. I’m a good man, I want to help others, and have good intentions A key to life is to understand what you are good at and then use those gifts in the service of other people. An unhappy person is someone who is not using their gifts, not utilising what they are good at. Successful people have unbelievable confidence combined with humility I believe the combination and mosaic of people’s gifts is what creates success To move forward you need to let go of your fears It’s your willingness to move into the space and being prepared to fail that defines being able to move to the next level I’ve been able to weave a lot of different people into my life who have made a difference to me.   BEST MOMENTS I’ve been happy rich and happy poor’ ‘I’m passionate about human beings ability to change’ ‘I am really good at 5 or 6 things and those things have made me blissful and rich’   VALUABLE RESOURCES Empire Builders Podcast     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

When building a business people can suffer because of their mindset around money but if you understand what influences your beliefs around money and how to consistently raise the bar you can have what you want. Nick has great advice and practical tips on understanding how to change your mindset and why you need to consistently raise the bar and get around people who normalise wealth to get where you want to be.   KEY TAKEAWAYS Beliefs around money stem from attitudes towards money growing up. The beliefs you had growing up will be an indicator of where you are now The language you use around money impacts on your mindset Changing from a statement to a question opens up the possibilities The language and the things you habitually say impact on your financial mindset. What were you taught about money?’ Everyone has a ceiling when it comes to money mindset and the name of the game is to consistently raise the bar. Everyone has that limiting factor and it’s about raising it consistently Being around people who have money and normalise wealth is the number one thing you can do to move your mindset.   BEST MOMENTS ‘Get around people who have money’ ‘Money is only the measurement of the value I create for other people’ ‘Saying you are skint will not put you in the right place for financial success’   VALUABLE RESOURCES Empire Builders Podcast     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                        

Everybody and every product has a brand and if you haven’t deliberately created your brand then you don’t have control over it. With  3 different types of brand your personal brand, your company brand and the product brand to consider in this episode packed with great content Nick shares 5 things you can consciously and deliberately do to build your brand. Once you have decided on what you want to be known for follow Nick’s advice to build a deliberate and conscious brand that you have control over.   KEY TAKEAWAYS There are 3 different types of brand - your personal brand, your company brand and the product brand. There can be product brands that are within the company brand, backed by someone who is the personal brand. You need to be conscious and deliberate in creating your brand When building a personal brand decide what you want to be known for. What do you stand for and what do you stand against? Crowdsource the brand by asking your social media followers and use other people’s feedback and input to help create the brand. Create content and repurpose it. Whatever platform you are using to build your brand consistency is key. You can build your brand through association with an established brand. It can be a quick route to build a brand by leveraging an existing brand. Running adverts has brand value as it is all about building recognition.   BEST MOMENTS ‘A personal brand usually gets more ‘cut through’ in the early stages’ ‘I now have a following of 30,000 and its because I’ve been consistent’ ‘There is always a place for the best in any industry’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                              

Marie Forleo, New York Times Best Selling Author with a fan base of millions is confirmed as headline speaker for Expert Empires Global in April and this episode shares an insight into the great content she will be sharing with everyone at Expert Empires Global. You can be an expert in your field but to build a successful business you need to be an expert business person and Marie has great advice on why ultimately ‘Everything is Figureoutable’ and the importance of going for progress not perfect if you want to move forward and make a difference.   KEY TAKEAWAYS You may need to find a solution that’s never been thought of before, or change your mindset but it’s about having a belief that will mean that you show up and are more powerful and optimistic. When you are an expert and have information to share with others you need to know how to be an expert business person. You need to be an expert communicator, expert marketer so you can inspire the people you are serving. There are many different ways to build a business so you need to understand which route is the best one for you. It is not your customer’s job to find you it’s your job to find your customers and understand where they are and work with them from that point You need to go for progress, not perfection. Experts always want to do their best but you need to focus on getting out of your own way and getting out there and then tweaking along the way. You need to focus on the impact you are making, the legacy you are creating from not being perfect.   BEST MOMENTS ‘I’m a guide on the side and I’m no better than the people I work with’ ‘How is building a business going to impact on your life?’ ‘It’s about humbling yourself and understanding it’s about being a great communicator and marketer to build a business that can make a difference’   VALUABLE RESOURCES Empire Builders Podcast  Everything is Figureoutable Marie Forleo expertempires.com/global       ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

Nick is with ‘One Year No Beer’ founder Ruari  Fairbairns talking about the movement and community he has built and his passion. As someone who has experienced a professional life where alcohol is very much part of the culture, Ruari discusses the reality of alcohol and why many believe that alcohol is making life better when actually it’s making it worse. The movement and platform he has created gives people the opportunity to undertake a challenge that reveals the reality of their relationship with alcohol and enables them to understand what they are really seeking in life. Ruari is passionate about his community but is also a hugely successful entrepreneur building an empire that is providing aspiration for those involved.   KEY TAKEAWAYS We are all in a toxic relationship with alcohol there is no safe level as it’s a poison. The ‘take control’ course is for those who have taken an extended break from alcohol and want to have a structure in place moving forward. Empires have been previously built on alcohol;  it is said to have greased the wheels of many deals. Can you as an entrepreneur give yourself an upgrade by taking a break from alcohol? Yes, and you will gain more energy, productivity, clarity and time. People use alcohol to switch off but in reality, alcohol creates anxiety. You should celebrate the wins as an entrepreneur in business and in life but you don’t need alcohol to do it. People want to help other people and we are creating a platform where people can help each other. When we hit the power of unlocking community we will be hitting millions of users who will be empowering each other to change their relationship with alcohol. The principles of change are the same whatever the addiction. If we can give people a platform and the tools to work out what they need to change in their lives then we can change the world. Community is free to build and when you have built a community it will have a wider impact than just those directly involved. The ripple effect is immeasurable.   BEST MOMENTS ‘I can have a drink whenever and where ever I want to, I just choose not to’ ‘Creating a movement that is challenge-based is a brilliant way of marketing’ ‘I know that changing your relationship with alcohol will change your life’   VALUABLE RESOURCES Empire Builders Podcast  One Year No Beer website   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.  

Nick shares his views and experiences about whether higher education is an investment worth making if you want to be an entrepreneur. Those teaching in higher education can be theorists with no real-life experience of business and this can make it challenging for the aspiring entrepreneur. Nick explains the journey he made and why if you want to be an entrepreneur, working in a dynamic entrepreneurial business will mean you can learn about what is really important and what truly makes a difference in business.   KEY TAKEAWAYS If you want to pursue a profession where a specific degree is required then studying for, and obtaining a degree is a good investment in time and money. Many lecturers teaching about business are theorists, they aren’t people who have their own businesses If you want to become an entrepreneur and start your own business there are better ways to spend your time and money. What made the biggest difference, for me, was working for a small entrepreneurial business where I learnt about all the areas I wanted to know about There is a lot of value in the non-classroom education that is part of a university education and all these things were valuable experiences If you want to become an entrepreneur find a dynamic entrepreneurial small business in the area you want to be involved in and work for them.   BEST MOMENTS ‘They weren’t actual business owners and for me that a problem’ ‘Now I’ve built a number of multi 7 figure coaching and speaking businesses’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode of Empire Builders, Nick James sits down with Kevin Whelan from the WealthTalk podcast to share his entrepreneurial journey and insights on building a world-class business. Nick, the founder of Expert Empires, takes us from his early exposure to personal development at Tony Robbins seminars to the creation and evolution of his own successful enterprise. Discover how Nick navigated the challenges of starting and scaling a business, including: The transition from one-to-one consulting to running large-scale events and masterminds Adapting his business model to serve entrepreneurs at various stages of growth The importance of recurring revenue and long-term business planning How he turned a space problem into a business advantage by creating his own training centre His agile response to the COVID-19 crisis, pivoting from in-person to online events in just 72 hours Nick's candid discussion about both his successes and missteps offers valuable lessons for entrepreneurs at any stage. Whether you're just starting out or looking to scale your existing business, this episode provides actionable insights on growth, adaptability, and creating a world-class experience for your clients. VALUABLE RESOURCES https://www.wealthbuilders.co.uk/ https://www.expertempires.com https://www.expertempires.com/october2024-tickets https://bit.ly/7figcoachgroup ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode of Empire Builders, Nick talks us though how he got his podcast to #1 on release!  

In this very special episode, you're going to hear from the one and only Gary Vaynerchuk in an exclusive recording taken from his Expert Empires appearance, in which Gary talks about how to grow your personal brand, as well as how to start, grow and scale a business based on your passion. KEY TAKEAWAYS We live in an incredible, and incredibly fast-paced world in which innovation is taking place constantly. But we should never hope to achieve success merely through short cuts. You have to put the work in. It is our job to create stories for people about what our purpose is, and to have it engage with someone. We must remember that not only are we competing inside our genre, we are also competing with all other forms of content. We all need an outside perspective from time to time. We can sometimes become far too enchanted by the things we create, and unable to see its flaws. Nurture the art of over-listening. We have to learn to hear everything, from the good to the bad. We can learn from everything that's said, and by doing so, ensure that we gain mastery over client retention. BEST MOMENTS 'The world is an incredible place. We're so lucky to be alive!' 'If you don't provide real, actual value to people in exchange for the money you ask for in exchange, you will lose over time' 'You'll get more value if you over-provide' 'One way to get the next client is to never last the last client fail' VALUABLE RESOURCES Empire Builders Podcast  expertempires.com/freetraining Gary Vaynerchuk - https://www.garyvaynerchuk.com Gary Vaynerchuk LinkedIn - https://www.linkedin.com/in/garyvaynerchuk/ Gary Vaynerchuk Instagram - https://www.instagram.com/garyvee/?hl=en ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick discusses the vital tool that any business needs when it starts and if it is to continue growing successfully- a cash flow forecast. Any information from an accountant is retrospective but a cash flow forecast is forward-looking. When you can take your revenue target and create a plan that means you know what you need to sell you are able to make better decisions and Nick explains exactly how to do it and shares the expert empires cashflow template in this episode with great content.   KEY TAKEAWAYS The cash flow forecast is a vital element in any business It allows you to see the cash position week on week. The more the fixed costs increase the higher the minimum cash flow required in the business. A cash flow forecast is forward-looking. Combine your vision with the financial results you want for the year to create a revenue target for the year. The overall revenue target can then be broken down into months  and combined with the number of products and services that need to be sold to achieve the target revenue A plan shows what you are going to sell, when you are going to sell it and how many sales are needed to meet the targets set When you are a smaller business and more agile managing cash flow week to week works best.   BEST MOMENTS ‘The most valuable tool for me is having a short to midterm cash flow forecast’ ‘It means you can make better decisions and sleep at night’ ‘I was able to make better decisions because I had a plan’    VALUABLE RESOURCES Empire Builders Podcast  expertempires.com/cashflow    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.