Explore every episode of the podcast Embracing Marketing Mistakes
Dive into the complete episode list for Embracing Marketing Mistakes. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
04 Nov 2025
00:48:59
What happens when you leave a top PR agency to launch your own business, only for the world to shut down weeks later? Darryl Sparey, co-founder of Hard Numbers and former Hotwire leader, shares how he built an agency focused on proving marketing impact through data. In this episode, Darryl explains how marketers can move beyond vanity metrics and start connecting PR and SEO performance to measurable ROI.
You’ll learn why access to GA4, Looker Studio, Search Console and CRM data changes everything, and how brands like Reddit, The FT and the BBC are shaping authority in the age of ChatGPT and Gemini. We also unpack what generative engine optimisation means for the future of earned media and how to future-proof your marketing results in 2026.
If you care about clear metrics, credible reporting and meaningful outcomes, this conversation is for you.
EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
28 Oct 2025
00:49:39
Sam Benton, co-founder of Mad Masters, shares a career-shaping error many ambitious marketers will recognise: believing you know it all and avoiding help until reality proves otherwise.
He explains why pricing is a feeling, not a number, how KFC’s box-meal flop only succeeded after they doubled the price, and the pitch-room mistake where an Experian logo appeared in an Expedia meeting but still led to a client win. Sam explores herd effects, talk-trigger moments like hotel cookies, and the idea of “reverse benchmarking” to turn competitor weaknesses into creative strengths.
You’ll learn how to build a culture that encourages risk-taking, use the SCARF model to motivate teams, and reframe pricing without relying on discounts. This episode is a reminder that the smartest marketers fail first, learn fast, and stand out by thinking differently.
Webinar FAIL: That Time I Forgot to Record Our Huge Influencer Webinar
25 Sep 2025
00:06:26
Shaheen Samavati, Co-founder and CEO of Vera Content, explores career mistakes through a cautionary tale of a webinar gone wrong during severe storms in Spain. 😱
Shaheen a committed marketing agency owner, shares how forgetting to hit record on a high-profile influencer webinar with 1,000 registrants and 350 live attendees created an expensive problem requiring a completely new recording session.
• Decision to collaborate with a major industry influencer through a joint webinar required significant financial investment • Webinar coincided with severe flooding and storms in southern Spain, creating additional stress • Technical limitations of the GetResponse platform restricted administrative access to three seats • Critical error occurred when no one pressed record despite plans to share the recording with registrants • Influencer initially wanted full payment to re-record, but eventually offered a discount
EP 17: Is Your Employer Brand Driving Away Top Talent? Melanie Parker
02 Jan 2024
01:06:48
Unlock the secrets to recruiting and retaining the crème de la crème of the marketing world with Melanie Parker, our esteemed guest who's an expert in the recruitment landscape. Melanie lays bare the harsh reality of an outdated educational system failing modern marketing needs, while we sprinkle in tales from my own recruitment playbook, emphasising why a strong portfolio and experience trump any unpaid internship. With Melanie's savvy insights, we chart a course for businesses to navigate the rough waters of the talent gap and come out on top.
Ever wonder how mid-sized companies can go toe-to-toe with the big dogs in the battle for talent? Melanie and ourselves shine a light on the strategic importance of a company's 'why' as we dissect how to craft an employer brand that resonates with the desires of today's job seekers, especially when it comes to remote work. We don't just stop there; we also tackle the thorny issue of AI in marketing, from automating the mundane to sparking a renaissance in creative thinking.
Our convo takes a turn down the culture corridor, revealing how current employees can be your best billboards and why a shift from rigid hierarchy to a flatter, more inclusive workplace is winning the day. And if you're curious about how professionals are championing a new work-life balance, or why the North is the next big thing for career movers and shakers, you'll want to lend an ear. So, sit back, press play, and equip yourself with the strategies to ensure that your marketing team not only survives but thrives in today's digital jungle.
EP 16: Is Twitter Worth the Risk? Examining Brand Safety in the Elon Musk Era
18 Dec 2023
01:12:00
Are you ready to navigate the constantly shifting digital landscape? Join us as we unravel the complexities of social media and online communication with our esteemed guest, Neville Hobson. A seasoned podcaster and an online veteran since 1988, Neville's insights on Elon Musk's disruptive Twitter tactics and the future of podcasting for brands are not to be missed. Plus, hear about his major blunder with a financial press release that's guaranteed to make your blood run cold.
Neville, a pioneer of PR and communication podcasting, shares his candid thoughts on the state of Twitter and where marketers should be directing their efforts in this age of countless channels and emerging AI technologies. According to him, it all boils down to the basics – focusing on the people you're trying to reach. Peppered with enlightening discussions and intriguing anecdotes, this episode is an insightful journey through the world of online communication and social media. Tune in for a fascinating conversation and learn how to harness the power of podcasting effectively.
EP 15: How to maximise the use of AI in PR and Marketing Campaigns
12 Dec 2023
01:01:22
Get ready to supercharge your marketing and PR strategies with the power of artificial intelligence. We promise, by the end of our episode, you’ll be equipped with practical strategies and insights that can help you harness AI's potential and make the most of it, no matter how fast-paced its evolution.
We'll take a deep dive into the ways AI is being employed, from content creation to crisis communications, and how it is enhancing creativity in marketing. We unravel the latest trends, ethical considerations, and controversies in the industry, including the ongoing debates around OpenAI and its founder, Sam Altman, and the Bank of England's apprehensions about AI manipulation. As we demystify how AI is influencing PR—serving as a first draft for content creation, saving precious time, and augmenting human creativity—we invite you to envision the remarkable contributions AI can make to your strategies.
But, we're not stopping there. We also examine the risks and implications of AI misuse, as well as discuss a BBC story where a journalist created a custom GPT capable of crafting convincing scam texts. We know that the potential benefits and efficiencies AI can bring to the marketing and PR industries are undeniable, so we'll also present various AI tools that you can incorporate into your strategies. So come and explore the myriad ways AI is reshaping the marketing and PR world.
EP 14: Is Your Message Getting Lost in Boring Interviews? Here’s How to Fix It
04 Dec 2023
00:50:53
Meet Guy Clapperton, a seasoned media trainer and journalist with a treasure trove of insights into the art of media interactions. Brace yourself for an enlightening discourse on media training, strategic communication, and the mastery of interviews. You'll discover how preparation, authenticity, and a clear narrative can make your media encounters not just successful, but also memorable.
We don't hold back as we delve into the world of media disasters and their victims, often politicians like Nadine Dorries who have tripped over their messaging. From the pitfalls of inaccurate statements to the rigors of facing the tenacious questioning styles of journalists like Jeremy Paxman and Piers Morgan, we unearth the importance of composed and effective messaging. Guy offers a unique perspective on how to avoid these common pitfalls, keep your cool, and maintain control of the narrative.
But there's more - we explore how to make interviews more engaging without sacrificing your key messages. Learn how to be interesting, how to use sound bites effectively, and why understanding your audience is key to a successful interview. We touch on the significance of body language and authenticity, and how the right balance can make your interviews more impactful. So lean in, listen, and let's navigate the challenging world of media interactions together with Guy Clapperton at the helm.
EP 13: How did customer complaints fuel a business revolution?
21 Nov 2023
00:35:21
Ready to step into the world of unbranded products and discover how a brand was built in a commodity market? We are excited to bring you an interesting conversation with Jack Sutcliffe, founder of Power Sheds, a game-changing company that's shaking up the shed industry in the UK all from its heart in Yorkshire. Jack shares his fascinating journey of rising to the top of an unbranded market, how his company emerged as the 20th fastest-growing in the UK, and his plans for global domination. Hear about their unique modular design, their commitment to sustainability, and the marketing secrets behind their impressive success.
How do you market a shed? Well, sit tight as we dive deeper into the interesting world of shed sales and the marketing strategies that work in this sector! Jack gives us a peek into how Power Sheds successfully uses PPC, social media, and even TV advertising to rake in sales. He sheds light on the importance of customer reviews, the value of an engaged community, and why prioritising customer service is pivotal. Will and I also ponder over intriguing decisions like launching in Germany before Ireland, and the exciting prospects of working with influencers in the right manner.
EP 12: Navigating the Freelance Landscape: Insights, Challenges, and the Power of Podcasting - Paul Sutton
07 Nov 2023
01:08:43
What does it take to become a successful freelancer in the world of digital marketing? Trust us, there's no one better to guide you through this journey than our insightful guest, Paul Sutton. With over 20 years of experience in the industry and a stint as a creative director, Paul has seen it all. From launching a brick-and-mortar store during the global financial crisis and transitioning into e-commerce, to founding a luxury pet accessories business, his journey is a treasure trove of real-life experiences and hard-earned lessons.
But it's not all about work. Paul also candidly talks about the challenges of maintaining a work-life balance as a freelancer. The moment he took paternity leave and the unexpected response he got from his boss, is a story you wouldn't want to miss. As a thought leader, he also shares his trials and tribulations, and the importance of believing in oneself even when times get tough. Paul's top three tips for freelancers are gold nuggets of wisdom that every aspiring freelancer should hear.
Finally, get ready to uncover the power of podcasting. Paul believes that starting a podcast was the best thing he's ever done for his business and he shares why. From the importance of promoting old episodes to the significance of consistently putting out new content, we explore the many facets of podcasting with Paul. This episode is a treasure trove of actionable takeaways, inspiring stories, and real-life experiences. So buckle up and join us as we embark on this fascinating journey with Paul Sutton.
EP 11: Is AI the Ultimate Disruptor in PR? Wadds on the Future of Misinformation
24 Oct 2023
00:50:08
Have you ever wondered how disruptive technology is impacting the communications industry? Stephen Waddington, a PR veteran and successful agency owner, gives us an eye-opening perspective in an unmissable chat. Stephen, known for his agile management of agencies even in challenging economic conditions, shares invaluable advice on surviving tough times, from staying true to clients, to effective fiscal management.
In a fascinating twist, we dive into the depths of artificial intelligence (AI) and its game-changing potential in the world of public relations. We explore the tantalizingly complex world of generative AI, examining everything from its alarming capacity to create convincing but fabricated content, to its potential for destructive disinformation campaigns. The ethical implications of AI usage are not overlooked as we unpack the crucial role of trust and safeguards in AI application.
The conversation doesn't stop there. We consider ethical concerns associated with industry disruption and discuss the uncharted territories of AI technology. The tug-of-war between product teams and ethics teams, the lack of effective control mechanisms, and the difficulties of crafting suitable regulations are all addressed.
We look at the effects of the economy on the PR industry, the importance of value, the worrying trend of short-termism, and the phenomena of "ghosting" in the client community. As a bonus, Stephen enlightens us on the factors to consider when deciding to pursue a pitch, such as clear objectives, reasonable time scales, and budget visibility. Tune in for a compelling conversation with one of the industry's leading experts, with over 29 years of experience in public relations.
EP 10: Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty
10 Oct 2023
00:56:53
The drink industry is probably one of the most, if not the most, competitive and toughest industries to be in at the moment. Rachel Auty is a marketing powerhouse in the brewing industry. Rachel is the head of marketing at Brew York, a director at Beer Writers, and the founder of Women on Tap, so she knows her stuff when it comes to beer and standing out in the market.
We delve into the challenges of standing out in a saturated market, the importance of customer engagement, and the impact of disruptive strategies in the wonderful world of craft beer. I promise we're not just here to talk shop about beer; this is an exploration of marketing strategy, brand identity and how they collide in the craft beer world. We also discuss the rise of women in the brewing industry, and Rachel shares some invaluable advice for aspiring female brewers wanting to make their mark.
Finally, we wrap up our discussion by venturing into the realm of social media and its growing impact on branding and marketing in the craft beer industry. Discover how the right branding, disruption, and a clear message can make all the difference. If you're interested in marketing, craft beer, or simply love a good conversation, this episode is for you. Tune in, grab your favourite beer, and let's learn together.
Welcome to Socially Unacceptable the only top 10 UK podcast for marketers, PR professionals, and entrepreneurs, looking to grow their brands, that actually celebrates the biggest f*ck ups, mistakes, mishaps, and misfortunes.
Every fortnight, our two hosts, Chris Norton, a top 10 PR blogger, and the Founder of Prohibition, and Will Ockenden, a business owner and creative powerhouse, plunge headfirst into riveting stories shared exclusively by industry experts, prominent brand managers, and resilient marketers who've navigated their way through big setbacks, career-ending f@ck up and yet still emerged stronger.
In the first 12 episodes, we cover everything from the ever-evolving world of strategic marketing and the pain of failure.
From distinguishing TikTok content for B2B brands to navigating your communications in an AI-era. We look at mastering the science of influencer marketing for years to come. We discuss real-life business failures and what it feels like to lose six figures overnight, we attempt to cover it all with some fascinating guests and inspiring stories.
Please subscribe to the show and let us know what you think of it.
EP 9: Can TikTok Really Work for B2B? Here’s What You Need to Know - Tom Basgil
26 Sep 2023
00:59:18
Have you ever wondered about the intricacies of B2B marketing? Well, we're here to uncover that world for you. In this episode, we are joined by the seasoned growth marketing specialist, Tom Basgil, who guides us through the labyrinth of B2B marketing. We delve deep into the realm of short-term ROI, understand the nuances of social listening, and appreciate the power of employee advocacy in shaping up a brand. And do white papers work anymore? Tom also shares his valuable insights about gatekeeping and the stand-out factors that can make content shine brighter in the saturated B2B market.
As we move further, we explore the latest trends in B2B marketing. Here, the discussion takes an interesting turn towards the people behind the companies, the value of a dedicated TikTok strategy, and how B2B brands can carve out their unique niches in the crowded marketplace. Tom's exceptional expertise helps us understand the importance of AI, social listening, competitive analysis and the role of employee advocacy in B2B marketing. We also touch upon his exceptional strategies to turn C-suite executives into social media advocates and the secrets of being a successful C-suite influencer.
But we don't just stop at the present; we also set our sights on the future of B2B marketing. The conversation then dwells on the importance of personalization in marketing campaigns, the potential of YouTube as a platform for B2B marketing, and the exciting world of AI-generated content. We also explore alternative methods for capturing data, the impact of AI in cybersecurity and the power of podcasts as a content creation tool. So whether you're in B2B or B2C marketing, tune in for this fascinating conversation and learn about the current and future marketing trends and strategies.
EP 82: Mastering LinkedIn Visibility: Four Steps to Turn Followers into Clients
23 Sep 2025
00:53:39
Think your LinkedIn profile is just a digital CV? Think again. In this eye‐opening conversation with Louise Brogan (Founder, Brogan Partners; LinkedIn: Louise Brogan Ltd. – Video Content Marketing) LinkedIn UK, author of Raise your Visibility on LinkedIn, we uncover the strategic approach that transformed her business from a failing craft shop to a thriving LinkedIn consultancy serving global clients.
Louise breaks down her four‐stage system for LinkedIn success that goes far beyond basic profile tips. She explains why your headline should communicate value rather than just your job title, how your “About” section should focus on helping potential clients (not showcasing your achievements), and why the often‐overlooked “Featured” section might be your most powerful conversion tool.
What’s particularly fascinating is Louise’s approach to networking and selling on the platform. Rather than connecting with everyone who sends a request, she maintains a carefully curated network of relevant contacts. “It’s so much better to have a network of people who are interested in what you have to say,” she explains, comparing LinkedIn to an in-person industry conference where strategic connections and thoughtful conversations lead to business opportunities.
Perhaps most surprising is Louise’s revelation about YouTube’s role in her business growth. With 110,000 subscribers watching her short, targeted LinkedIn tutorials, she’s built a powerful lead generation engine that funnels prospects to her consulting services. “I have 3.3 million views on YouTube,” she shares, “and I have less than 16,000 followers on LinkedIn.”
Whether you’re a marketing professional looking to build thought leadership, a business owner seeking quality leads, or simply tired of getting spammy connection requests, Louise’s practical advice will transform how you approach LinkedIn. Stop wasting time on random connections and irrelevant content – start treating LinkedIn as the powerful business development tool it can be.
Ready to raise your visibility and start meaningful conversations that actually lead to business? This episode is your blueprint.
EP 8: How I Lost Six Figures and My First Business - Josh Lachkovic
11 Sep 2023
00:56:52
How can you turn your business growth around, even amidst unpredictable times? Look no further! This episode brings you the incredible story of Josh Lachkovic, the founder and managing director of growth agency Amphora.
After failing his first startup, the Wine List, Josh is a testament to resilience, having faced failure and emerged more successful. In an eye-opening chat, Josh unveils his wisdom on facing failure and the lessons learned from his first startup, losing six figures as the pandemic altered buying behaviour drastically.
As we delve deeper into the conversation, we navigate the world of 'bootstrapping,' with Josh sharing valuable advice on how entrepreneurs can use creative strategies in these turbulent times of digital marketing. We also uncover how IOS 14 is an opportunity rather than a problem in paid social advertising, the potential of advanced AI targeting, and how quality creative is the key to engaging consumers.
Josh shares critical insights into understanding user psychology, data, and leveraging social platforms for business growth. So, if you're ready to transform your business and scale it to unimaginable heights, grab your headphones and dive into this enlightening episode with Josh Lachkovic!
EP 7: The Death of the ‘Kardashian Effect’: Why Influencer Marketing Needs a Makeover
04 Sep 2023
00:52:43
Picture this: What if a post from an influencer could impact your brand's reach, bringing exponential growth and loyalty like never before? Well, that's the art and science of influencer marketing, and in today's episode, we're unpacking it all for you. Our hosts' journey through the transformation of influencer marketing, highlighting its evolution from when celebrities charged for a single tweet to the sophisticated system we have today.
We explore the undeniable growth of influencers in the modern marketing world, backed by stats like a whopping 400% increase in the UK. The part where half of millennials trust influencer recommendations over other ads is the real kicker, isn't it? We're not stopping at the stats, oh no! We dive into the strategies, the role of micro-influencers, and the shift from influencer marketing to influencer relations. Plus, we reveal how you can supercharge your paid social campaigns with influencer brand content.
But wait, there's more to it! We're bringing you an understanding of B2C and B2B influencer marketing, guiding you on how to strategize a successful influencer campaign, and enlightening you about the crucial role of compliance. We're armed with practical tips and case studies that will help you stay out of trouble and maximize your influencer marketing performance. And the cherry on top? We discuss how creativity and integration can lead to the best results in influencer marketing.
Our hacks don't stop there, we also have our last influencer marketing hacks for 2024 webinar tomorrow. Register here to save your spot and check out more of our free events!
EP 6: Top Red Flags in Client Pitches and How to Avoid Bad Deals - Chris Simmons
29 Aug 2023
00:55:16
Ever wondered what it takes to run a successful digital agency? Join us as we navigate the nuances of agency leadership and the importance of understanding your numbers, accompanied by Chris Simmance, founder of OMG Center, and the mastermind behind Optus Digital. With a wealth of experience in digital strategy and SEO, Chris takes us through his journey from a travel salesman to the bustling world of digital marketing.
Dive into the common pitfalls that agency owners often stumble upon in their business operations, and discover how to sidestep them. Chris imparts his insights on boosting business performance through understanding numbers and the significance of client retention. Additionally, we examine how to lead score potential clients, set expectations for payment terms, and measure success and scale, with Chris sharing his rule of seven for agency advisors.
But the conversation doesn't stop there. Chris talks about the stages of business growth, the difference between management and leadership, and how to engage your team with a clear vision. We also discuss training and development for agency owners, and the need to stay ahead of industry trends. So, put on your headphones and get ready to revolutionize your agency leadership with us and Chris Simmance. num36sfh
EP 5: How a Secret Admirer’s Harsh Critique Transformed My Career - Cassie Moyse
15 Aug 2023
00:59:40
Ever wondered how to transition from career setbacks to becoming a leading magazine publisher in the UK? Say hello to Cassie Moyse, UK Property Business Woman of the Year and Co-owner/Director of Portfolio North, one of the North's most-read business magazines.
She gives us an insider view into her success story, talking about her magazine Portfolio North, and how she managed to champion print media in an era that's increasingly digital. Starting off as a small print-only magazine, Portfolio North has increased its readership to 35k, launched its own digital edition, and soon its own app.
It's not just about the paper and ink, though. Cassie walks us through the magazine's digital strategy, its exclusive events, the strategic audience targeting, and their unique editorial rule - no negative stories. We also dive into the world of PR, discussing the ingredients of a good PR pitch, the significance of a news angle, and the role of visual assets and rich media in catching the reader's eye.
In the concluding part of our chat, Cassie gets candid about her personal journey. She discusses the importance of personal branding and shares some tips on leveraging LinkedIn. She also gives us a glimpse into the future of publishing and PR, emphasizing the need for creativity and a holistic marketing approach.
EP 4: Will ChatGPT or Gemini Transform Marketing Departments or Threaten Their Future? - Andrew Bruce Smith
01 Aug 2023
01:07:02
Join us as we unpack the endless possibilities of AI in marketing with the extraordinary Andrew Bruce Smith, Chair of CIPR AI in PR panel and co-wrote the CIPRs guide to ethics in AI. From his humble beginnings as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew shares priceless insights from his professional journey that will reshape your understanding of AI.
Andrew's expert insights into AI and its role in major tech giants like Google and Facebook are mind-opening. We tackle the intriguing question: Could AI become sentient? And if it does, what are the implications? Andrew doesn’t shy away from addressing the ethical considerations inherent in AI development. From the potential of AI in PR to the conundrum of choosing the right AI tool, we leave no stone unturned. Amid the discussions, we also touch on Microsoft's AI co-pilot and the implications of its pricing.
In the final part of our conversation, we delve into the serious implications of AI on creativity, copyright, and the increasing necessity for AI regulation. In an era where AI has the potential to become exponentially more intelligent, we examine how this can disrupt our traditional understanding of these important issues. Drawing on the wisdom of renowned figures, we explore the profound impact of AI on our future.
And of course, no conversation is complete without a dash of humor, as Andrew recalls a near-mishap at a press conference, linking it to the art of getting attention in the age of AI. Tune in for an entertaining, insightful, and thought-provoking exploration of AI's impact on marketing and beyond.
EP 3: Why Should Marketers Dig Deep Into Their Values? Uncovering Personal and Brand Purpose with Andy Green
17 Jul 2023
00:54:00
Have you ever paused to wonder why you do what you do? Does it align with your core values, character, and beliefs? In this week's episode, we help you unravel the profound 'why' behind your actions and help you realize your full potential.
We embark on this intense journey of self-discovery, as we delve into the substantial realm of values, character, and beliefs. Andy Green, an award-winning communicator, trainer, and author, offers valuable insights into how to identify your top five values, create your narrative, and understand your beliefs. We break down the process of creating a purpose manifesto, emphasizing authenticity and the importance of a purpose. This, we believe, can shape not only your professional narrative but also your personal life.
Andy, who also wrote the world's first book in 'Creativity in Public Relations' shares his unique approach to brainstorming, which includes 'green light thinking' and 'red light thinking'. We share the deep significance of understanding your purpose and values, and how they can propel your professional journey. So, buckle up for an insightful conversation about finding your purpose and character!
In Episode 2 of Embracing Marketing Mistakes we are joined by PR Futurist Stuart Bruce and we dive deep into the world of PR and Social Media Marketing, specifically focusing on the all-important topic of ROI and Measurement.
As marketers, we all know that measuring the success of our campaigns is crucial. But do we really know how to effectively measure the ROI of our marketing efforts? In this episode, we will explore the best practices and strategies for measuring the success of your marketing campaigns.
In today's digital age, where everything is driven by data and analytics, it is essential to understand the importance of ROI when it comes to marketing and public relations. Stuart discusses the key metrics to consider when measuring the success of your campaigns.
Join us in this episode of "Socially Unacceptable" as we unravel the mysteries of ROI and careful campaign measurement. Whether you are a seasoned PR or marketing professional or business owner, this episode will provide you with the knowledge and tools you need to measure the success of your campaigns and prove your worth in the digital marketing landscape.
EP 1: The Future of Video on Social Media Explained
16 Jun 2023
00:41:34
Ready to conquer the world of social video but don’t know where to start? Fear not! Joined by social video experts and show hosts Chris Norton and William Ockenden and we’ll guide you through the maze of Instagram, TikTok, and LinkedIn video content. We'll tackle the anxieties around creating videos, promising every listener the confidence and knowledge to kick-start or enrich their social video journey.
Ever wondered how the world of social video is evolving? We'll take you on a trip down memory lane, revisiting the predictions we made last year. What hit the mark and what missed by a mile? We'll then look to the horizon, examining short-form content, live streaming, and the TikTok revolution. Plus, we’ll dive into the exciting potential of AR and VR technologies - are they the game-changers we predict?
And don't miss our practical tips for creating stand-out social videos! We’ll explore everything from creating shareable and engaging content to understanding what videos your audience can't get enough of. We’re sharing the secrets of successful storytelling, the power of emotional triggers, and the importance of a dedicated distribution strategy. So join us as we journey through a world where every frame, every clip and every stream has the potential to engage, inspire, and sell.
Direct Marketing Fuck Up that Taught Me Everything Advertising Couldn't
18 Sep 2025
00:04:34
In this mini series where we take a look back to our guest's mistakes they have shared, we have Patrick Collister's marketing mistake.
Everyone makes mistakes in their marketing careers, but few are willing to discuss them openly. In this refreshingly candid conversation, our guest reveals how a seemingly catastrophic career move - joining a French-owned direct marketing agency as creative director – became an unexpected turning point in their professional journey.
The position seemed promising on paper, but reality proved harsh. Billed at £1,000 per hour, Patrick found themselves in the peculiar position of being too expensive for account directors to utilise in client meetings. "Not a single account director wanted me to go to a single meeting with their clients because I was going to massively damage their numbers," they explain. This structural dysfunction made success impossible, leading to termination after about a year – "a blessed relief to both parties."
What makes this story compelling isn't the failure itself, but the unexpected benefits that followed. This career detour exposed our guest to direct marketing precisely as digital transformation was revolutionising the field, turning what was once dismissively called "folding shit" into the foundation of modern advertising. "If you haven't got a URL and if there isn't a whole series of consumer experiences that comes out of your communication, then you're a bloody idiot," our guest notes, highlighting how direct marketing principles have become fundamental to all effective advertising.
EP 81: How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand
09 Sep 2025
00:55:10
Alexandra Galviz, better known as Authentic Alex, is a LinkedIn Top Voice and the co-creator of the global LinkedIn Local movement. At just 24, she was leading training for 350 people across 21 offices, while secretly battling imposter syndrome, burnout and the pressure of living a life that didn’t feel like her own. Her viral LinkedIn post about leaving the “pointy-top building by the river” marked the start of her mission to build a career rooted in authenticity.
In this episode, Alexandra opens up about her biggest mistake: chasing prestige clients and big logos that looked impressive but conflicted with her values. She shares what happens when you choose status over alignment, and how that experience reshaped her approach to work, storytelling and leadership.
Listeners will learn why emotion and relatability matter more than polish, how to use AI without losing your unique voice, and the principle of authentic storytelling that Alexandra refuses to compromise on. This is an honest conversation about success, failure and what it truly takes to build a personal brand that lasts.
Food Marketing Gaffe: My Culinary Embarrassment with Meena Patak
04 Sep 2025
00:05:22
Tamsin Daniel, a senior marketing professional and Head of Marketing at Firetree Chocolate, shares her embarrassing culinary f*ck up while supporting celebrity chef Meena Patak during a cooking show filmed in India.
What begins as an exciting opportunity quickly descends into chaos with illness and a fundamental misunderstanding about chickpeas. 🤣
• Becoming violently ill on day one after eating something unsuitable • Responsibility for preparing ingredients for Mina's outdoor cooking demonstration • Mina forced to improvise a new recipe when faced with rock-hard, unusable chickpeas • Living down "Chickpea Gate" among colleagues
EP 80: The 1 B2B Thought Leadership Strategy You're NOT Using in 2025
02 Sep 2025
00:53:39
Only 26 percent of B2B brands see real results from thought leadership, even though 80% are actively producing it. In this episode, we explore why most strategies are falling short in a time when trust in media and corporations is at just 33 per cent in the UK. The biggest missed opportunity is clear. Employee-shared content delivers 561% more reach, is reshared 24 times more often, and drives eight times more engagement than corporate channels.
We share a practical roadmap for turning employees into influential voices. Learn how to create strong LinkedIn profiles, develop consistent content, and use nano-influencers to boost visibility without chasing massive audiences. We cover how to overcome executive resistance, measure success, and keep programs focused using a simple one-page strategy. You’ll also hear how friendly internal competition can accelerate adoption and results. If your thought leadership isn’t working, this episode shows how your people can turn it around.
Sadie Straw’s Inbox Fail and the Wellness Campaign That Asked Too Much
27 Aug 2025
00:19:12
Wellness initiatives in the workplace often sound ideal, but what happens when they demand more than businesses can give? In this Campaign Crunch mini-episode, we’re joined by guest Sadie Straw to unpack Joe Wicks’ Movement Hour campaign, which encouraged employers to give staff an extra hour off each day for physical activity. Despite 10,000 companies applying for a personal visit from Wicks, only 600 committed to the pledge. We explore why this well-intentioned campaign struggled to gain traction and whether it asked too much, too soon.
Sadie shares her insights on what could have made the campaign stronger, from better timing to a more realistic approach and stronger use of storytelling. She also shares a memorable marketing mistake of her own involving a very awkward email mix-up between two clients with the same name. It’s a candid and insightful conversation about campaign ambition, real-world results, and the small errors that keep us humble.
EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch
19 Aug 2025
01:13:55
Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him spectacularly wrong. In this episode, Spencer reflects on the mistake, the lessons it taught him about spotting genuine innovation, and why even the experts get it wrong.
Spencer is no stranger to high stakes. As host of the BBC’s Click for 20 years and 1,000 episodes, he introduced audiences worldwide to AI, virtual reality, and emerging tech before they became everyday conversation. His presenting skills and ability to turn complex ideas into stories people understand have made him a trusted voice in technology.
We also dive into failed PR promises, a £2,000 drone crash, and what marketers can learn about separating hype from reality. Packed with insights and entertaining stories, this episode is a must for every marketer.
EP 78: From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail
12 Aug 2025
00:55:20
For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media agency for hospitality brands. Then lockdown hit, and in the space of a week her market evaporated.
Instead of wallowing, she made a bold pivot into LinkedIn training. That’s when she spotted the goldmine nobody was talking about: employee advocacy. Get your people talking about your brand on their own profiles, and you’ll see up to 561% more engagement than a company page ever gets (LinkedIn’s own stat, not mine).
From ditching law school, to producing TV ads, to mastering LinkedIn, Sarah’s career says one thing loud and clear: LinkedIn isn’t social media, it’s a networking machine. And if you’re still treating it like Facebook in a suit, you’re doing it wrong.
EP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets
22 Jul 2025
00:59:10
Tired of marketing campaigns that miss the mark? Richard Shotton, bestselling author of "The Choice Factory" and "The Illusion of Choice," reveals why understanding human psychology is the secret sauce behind effective marketing.
The gap between what consumers say influences them and what actually drives their behavior creates a golden opportunity for marketers who master behavioral science principles. Shotton demystifies these concepts, proving they're not just for academics with psychology doctorates but practical tools any marketer can deploy immediately.
Want to raise prices without losing customers? Frame increases as "pennies per day" rather than larger monthly sums and clearly explain your reasoning. Struggling with website conversions? Change "out of stock" to "sold out" for a 15% reduction in customer irritation. These small, cost-free interventions leverage how our brains actually work rather than how we think they work.
The most overlooked principle, according to Shotton, is surprisingly simple: "make it easy." Both Nobel Prize winners Daniel Kahneman and Richard Thaler identify this as their single most important insight. Removing small friction points has an outsized effect on behavior change – something marketers consistently underestimate while overemphasizing motivation.
Testing these principles is crucial, but Shotton warns against directly asking consumers if they'd be influenced. "People do not have full introspective insight into their own motivations," he explains. Instead, use monadic testing – showing different groups only one version of your messaging and measuring their responses. This oblique approach reveals the true impact of psychological nudges that consumers would otherwise deny affect them.
Whether you're managing seven-figure campaigns or launching your first marketing efforts, these evidence-based techniques can dramatically improve results without increasing your budget. Listen now to unlock the behavioral science secrets behind the world's most successful brands – and learn how to apply them to your next campaign.
She controlled her narrative by revealing her darkest secrets first
23 Oct 2025
00:10:05
Today we speak with Greg Matusky, CEO & Founder, Gregory FCA Public Relations. He talks about being a young PR professional.
We learn how Auntie Anne Beiler, founder of the famous pretzel franchise, brilliantly managed a potential scandal by revealing her own past mistakes before they could be used against her.
• Auntie Anne grew up connected to the Amish community in Pennsylvania • Her hand-rolled soft pretzel recipe allegedly came through divine inspiration, creating a wholesome origin story • Secured an appearance on The 700 Club with Pat Robertson to share her story • Unexpectedly revealed a scandalous past involving an affair with a pastor and church fraud • Strategically shared her dark past publicly so it couldn't be weaponised against her later • Demonstrated the PR principle that "if you put bad news out, it can never be used against you" • The business now has approximately 1,200 franchises globally
PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.
17 Jul 2025
00:04:40
Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impress his new employers quickly descended into a PR disaster when he prematurely distributed a press release about a new bar opening without client approval.
• Background as a PR professional with experience in London before moving to Leeds • Eagerly took on a project for an alcohol brand launching a new bar • Misinterpreted "good to go" from London office as permission to distribute the press release • Sent the release to media outlets without client approval • Discovered his mistake when the story triggered local controversy on the evening news • Feared being fired on his first weekend in the new job
"To everybody out there I apologise for sending a release out too early. I was just keen to get going, but luckily I survived and I'm here to do this podcast with you today."
EP 76: How British Wool Turned 30,000 Farmers into Brand Advocates
16 Jul 2025
00:45:22
What does it take to market an iconic British agricultural product in today's digital world? Graham Clark, Director of Marketing at British Wool, pulls back the curtain on the fascinating journey of promoting this sustainable fiber to modern consumers.
British Wool stands as the last remaining farmers' cooperative in the UK, representing approximately 30,000 sheep farmers across the nation. Unlike conventional businesses, this unique organization returns all profits directly to farmers, supporting rural communities while championing sustainability. Graham shares how they've navigated the complex challenge of communicating their distinctive identity to consumers who often don't understand the difference between "wool" and "British wool."
The conversation takes us through British wool's remarkable versatility beyond just clothing. Did you know the iconic upholstery on London Underground seating is made from British wool in Yorkshire? Or that wool bedding naturally regulates your body temperature while you sleep? These practical applications highlight wool's superiority over synthetic alternatives, which Graham pointedly reminds us are essentially plastic.
We explore how British Wool has built brand awareness through innovative campaigns, including collaborations with Love Island's Farmer Will and Shaun the Sheep. Their marketing strategy balances traditional channels like radio with contemporary digital approaches, resulting in measurable success brand recognition has increased 7% in recent years, with nearly a third of consumers now recognizing their iconic "crook mark" logo.
The episode also delivers honest reflections on marketing mishaps, from printing 50,000 high-quality brochures with the wrong phone number to mail merge disasters that sent customers competitors' information. These candid stories remind us that even seasoned marketers make mistakes, it's how we respond and learn that matters.
Listen now to discover how this legacy brand is fighting fast fashion while supporting local farmers. Whether you're a marketing professional seeking inspiration or simply curious about sustainable consumer choices, this episode offers valuable insights into how traditional industries can thrive in the modern marketplace. Subscribe today and join the conversation about bringing sustainability to the forefront of consumer consciousness!
Media Training Error: The Constructive Dismissal Quip That Sparked a Training Fuck Up
10 Jul 2025
00:03:38
Exploring professional mishaps in the world of media training, our guest expert media trainer, Guy Clapperton, shares candid stories from 20 years of journalism experience that reveal how technical difficulties, difficult clients, and embarrassing moments become valuable learning experiences.
• A particularly memorable mishap involved conducting interviews from an unflattering camera angle focused on the "left man boob" • Managing difficult clients presents unique challenges, especially when company directors intimidate their staff during practice interviews • Clear expectations must be established before training begins to avoid conflict between stakeholders • The most challenging trainees are those who don't believe they need training and are just there to show off their existing abilities
The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement
09 Jul 2025
00:14:51
When a high-profile fashion brand stumbles at launch, how do they rebuild customer trust? This fascinating episode dives into Molly Mae's clothing brand "Maybe" and their clever reputation recovery strategy following a quality control disaster that left customers disappointed.
Our marketing experts Lauren and Becca unpack how the brand leveraged International Women's Day to reconnect with their core audience of young female professionals through a perfectly targeted coffee and sweet treats pop-up in Manchester. The genius of this activation wasn't just free goodies – it was the thoughtful alignment with their audience's lifestyle, featuring collaborations with female-led businesses like Sage Coffee Machines and North Star Coffee Roasteries, plus Molly's personal involvement serving customers and creating genuine connections.
The results speak volumes about effective community engagement: minimal press coverage but explosive user-generated content across social platforms. As the team notes, "Everything Molly touches turns to gold," but even celebrity-backed brands need strong reputation management after missteps. The episode offers valuable insights on authenticity in crisis recovery and understanding your audience on a deeper level.
In a hilarious turn, Lauren shares her own marketing mishap when booking a venue for a sports nutrition brand photoshoot, only to be asked if they were filming adult content! It's a reminder that clear communication is essential in all aspects of marketing.
Have you experienced your own marketing blunder? We'd love to feature it on a future episode! Email us at podcast@prohibitionpr.co.uk to share your story – anonymous submissions welcome.
Marketing Mistake: Did I Just Break Stock Market Regulations?
03 Jul 2025
00:05:56
Neville Hobson, a former Vice President of Corporate Communications, shares a near career-ending mistake when he accidentally published financial results for a public company 12 hours early by hitting "publish" instead of "schedule."
Quick thinking and a lot of panic led him to unpublish the content, reschedule it correctly, and immediately report the incident to the stock exchange, which fortunately responded with understanding.
• Preparing financial results publication using FrontPage software • Potentially illegal early disclosure of financial results for a public company • Learning the critical importance of attention to detail • Modern publishing risks are even greater with multiple access points • First public disclosure of this corporate communications fuck up
EP 75: Your Marketing Team Just Got Smarter Thanks to AI
01 Jul 2025
00:54:28
What happens when you mix two decades of digital comms experience with a brain wired for analytics, SEO and AI? You get friend of the show Andrew Bruce Smith.
He’s the founder of Escherman, a CIPR Fellow, and Chair of the AI in PR panel, not to mention a certified Google Partner who’s trained over 3,000 organisations. From global brands to government departments, he’s helped them all wrap their heads around data, strategy and the tech shaping modern PR.
We dive deep into the rapidly evolving world of AI for marketers with expert Andrew Bruce Smith, exploring how reasoning models, research capabilities, and AI avatars are transforming the marketing landscape at breathtaking speed.
• Reasoning models like ChatGPT-4o spend more time thinking through complex problems, delivering better quality responses for marketing plans and strategy • Deep research functionality allows marketers to generate comprehensive market analyses in minutes that previously took weeks and cost thousands • Understanding when to use different AI models is crucial, reasoning models for complex tasks, standard models for simpler requests • AI avatars through tools like HeyGen and Syntesia can create promotional videos and may soon represent you in meetings • The rise of agentic AI allows for autonomous systems that can execute complex workflows with minimal human intervention • Marketers need to rethink where they add value as AI handles more tasks, potentially moving from time-based to value-based billing • AI isn't replacing jobs but tasks, freeing humans to focus on strategic thinking and creativity
The best place to find Andrew is on LinkedIn (there's only one Andrew Bruce Smith) or at his website escherman.com.
Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster
26 Jun 2025
00:03:36
The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organising a New Year's Eve fireworks event at Coney Island, where instead of the expected 500 attendees, 5,000 people showed up, creating major logistical challenges with insufficient facilities.
• Event was planned at iconic Coney Island amusement park district • Organizers competed with Macy's monopoly on New York fireworks • Infrastructure (porta-potties, PA system, vendors) was only prepared for 500 people • Police were upset about the unexpected crowd size and inadequate security preparations • The event happened in freezing temperatures, adding to the challenges • The experience taught Tom to "prepare for the best, just in case it happens"
EP 74: Are You Still Measuring Outputs When You Should Be Measuring Outcomes?
24 Jun 2025
01:01:33
Let’s be honest, the PR world still loves a good-looking coverage book. A glossy spread in the national press, a namecheck in a podcast, a flurry of social mentions. It feels like success. But what’s it actually doing for the business? Not much, in most cases. For too long, we’ve let vanity metrics run the show – chasing likes, impressions and clippings instead of asking the tough questions: Did it shift perception? Did it drive action? Did it move the bloody needle?
That’s why Stuart Bruce is worth listening to. He’s not peddling the latest buzzword or flogging a new AI subscription. He’s a PR Futurist who actually gets it. Someone who helps senior comms leaders cut through the noise, sidestep the hype, and use technology to do better work, not just faster work. He’s advised more than 400 organisations across the globe, and he’s still banging the drum for strategy, substance and measurement that matters. His latest take? The new Barcelona Principles 4.0, and why the way we measure communications is finally getting smarter.
Here’s what stood out from our chat:
• Set clear objectives upfront. If you don’t know what success looks like, how can you measure it? • The new Barcelona Principles 4.0 focus on learning and iteration, not chasing perfection. • Shift your attention from outputs like media hits to outcomes that drive real business impact. • AI tools like Copilot and Gemini can save you hours each week. But only if your team knows how to use them. • Buying AI without training? That’s the "AI adoption illusion". We hate it. • “Generative AI optimisation” is the next battleground. It’s how you shape what AI says about your brand. • Trade publications might now outrank national press in AI-driven search. Yes, seriously. • Misinformation and AI-generated video are your new crisis comms nightmares. • Authentic content and human interaction are back in fashion. Thank goodness.
If you want to measure what matters, ditch the ego metrics and start with the AMEC framework: amecorg.com
FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To
19 Jun 2025
00:02:53
Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that featured collaborations with international breweries like Lervig and Hidden Springs, creating six beers with a Eurovision tie-in called "Collabivision."
What seemed like marketing genius internally received a lukewarm public reception, teaching them valuable lessons about keeping messaging focused and straightforward.
• Timed release with Eurovision in the UK and called it "Collabivision" • Created adventurous beer flavours including a cherry stout • Found the concept exciting internally but met with public indifference • Realised we had too many marketing messages competing for attention
For the full episode visit: https://www.buzzsprout.com/2206375/episodes/13748919
EP 73: The Art of Authentic Brand Storytelling: Rachel Massey on Breaking Through B2B Blandness
17 Jun 2025
00:33:00
Rachel Massey, Director of Marketing at Huthwaite International, is a brilliant B2B marketing manager with deep experience in leading marketing operations and running fully integrated campaigns that actually deliver on business objectives. She’s worked across both large corporations and SMEs in a range of sectors, and always brings a sharp, strategic edge to everything she does.
Rachel Massey joins the podcast to share candid stories about marketing mishaps, including a spelling error on an exhibition stand that went unnoticed for three days and a creative brand strategy that was too ahead of its time.
Starting as a salesperson before transitioning to marketing without a marketing degree
The current state of B2B marketing is becoming bland due to AI overuse and the need for creativity to stand out.
Using white papers that offer genuine expertise and deep knowledge to establish authority
Balancing traditional corporate approaches with more authentic, personal brand storytelling
The challenge of selling creative ideas to conservative B2B leadership
If you want to connect with Rachel, you can find her on LinkedIn or visit huthwaiteinternational.com.
EP 86: When Google’s AI Stole Their Clicks: How Prohibition Turned a Traffic Crisis into GEO Strategy
21 Oct 2025
00:46:00
When Google rolled out AI Overviews, Prohibition PR’s founder Chris Norton and co-owner Will watched something shocking: their clients’ sites still ranked high, but traffic plummeted overnight. The cause? AI summaries stealing clicks before users ever reached their pages. In this episode, Chris and Will reveal how a 50% traffic crash exposed the myth that “rankings = revenue,” and how they pivoted to GEO, meaning Generative Engine Optimization. From an awkward AI hallucination that invented a fake client to the discovery that authority beats keyword every time, they share the playbook that rebuilt visibility and leads. Learn how to make your brand the cited source inside AI answers, not the forgotten footnote. This is the new marketing reality: adapt your SEO to AI or risk disappearing entirely.
Marketing Mishap: Using My Name As My Password Wasn't Great
12 Jun 2025
00:03:07
Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out when their website was hacked due to an overly simplistic password.
• Rapid decision-making is part of their business approach, which inevitably leads to some wrong choices • Poor decisions have included selecting the wrong systems and hiring staff who weren't a good fit • A major security oversight involved using "jack" as the CMS password • The website hack resulted in thousands of Japanese pages appearing in Google search results • Even after fixing the security issue, the compromised pages remained in search results for months
FAIL: When your business feels like your baby, you take the losses personally
05 Jun 2025
00:03:46
Chris Simmance, Founder of OMG Centre, opens up about the hard leadership lessons learned through emotional reactions to business setbacks and poor financial management in agency life.
• Letting emotional responses to client departures negatively impact team management • Acknowledging how leadership mistakes create lasting negative impressions that can't be fixed with apologies • Taking business losses personally while attributing wins to others • Failing to properly understand financial numbers despite having management accounts • Experiencing cash flow crises when client departures coincided with new hires • Not properly provisioning for expenses like VAT bills • Learning significant lessons that led to starting additional agencies • Expanding into multiple businesses outside the digital industry through openness to learning
FAIL: "I Started an Online Wine Business Right Before Lockdown"
29 May 2025
00:09:34
Josh Lachovic, ex-startup founder turned growth agency founder, shares his journey from digital marketing roots to founding a wine startup that experienced meteoric growth during the pandemic, only to face the harsh reality when lockdown behaviors proved unsustainable.
• Started in SEO and content writing at a PR agency, combining his tech background with writing skills • Moved to Pact Coffee before their Series A, experiencing the shift from agency to startup life • Joined health-tech Thriver as first employee and head of growth, growing from 500 to 100,000 customers • Launched WineList in 2019, initially as a podcast before evolving into a subscription service • Went full-time on March 1, 2020, with lockdown creating perfect market conditions initially • Revenue jumped from £3,000 to £50,000 within months, leading to rapid expansion • Pandemic success created false impression of product-market fit • As restrictions eased, retention declined dramatically despite various pivot attempts • Business shut down in September 2021 after funding fell through • Reflects that he should have recognized warning signs earlier rather than letting money run out
Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy
27 May 2025
00:14:48
Welcome to another Campaign Crunch episode where we take a look at trending campaigns, what they did and the results they gained. This podcast (presented by one of our Account Managers, Becca Quinlan) delves into one of the most fascinating PR campaigns of recent times - the introduction of Evie Pig to the Peppa Pig universe.
From pregnancy announcement to birth, the Peppa Pig team crafted a masterclass in integrated marketing that blurred the lines between fiction and reality. Mummy Pig appeared on Good Morning Britain for an "exclusive interview" announcing her pregnancy, graced the cover of Grazia magazine for a maternity photoshoot, and even had Battersea Power Station lit up pink for a spectacular gender reveal party. The birth announcement, strategically staged outside St Mary's Hospital (where royal babies are presented), completed this remarkable campaign that transcended children's entertainment to become a national talking point.
What makes this campaign particularly brilliant is how it reached parents directly through adult media channels, rather than relying on children to carry the message home. By partnering with the National Children's Trust and treating a cartoon character with the same media approach as a celebrity, the team created something genuinely innovative that sparked conversation across demographics - even causing controversy among farmers concerned about the inaccurate portrayal of pig births!
The episode also features a candid discussion of embarrassing professional mistakes, from accidentally copying competitors into confidential emails to unfortunate verbal slips during presentations. Have you made a marketing blunder? We'd love to hear your story - share it with us for a possible mention in a future episode!
FAIL: I was almost printed on the front page of a national newspaper
22 May 2025
00:04:15
This clip explores career mistakes and what people learn from them. Andrew shares a memorable blunder from his early journalism career when he nearly became part of the printing machinery at the historic launch of the Today newspaper in 1986.
• Sent to cover the launch of the Today newspaper as his first press assignment • Instructed to get an exclusive interview with Eddie Shah • Climbed onto the actual printing press thinking it was a good vantage point • Was saved when Eddie Shah spotted him and warned him before starting the press • Became the laughing stock of Fleet Street journalists present at the event • Eddie Shah kindly sought Andrew out afterward, giving him the interview and photo opportunity • The embarrassing moment actually created a memorable connection • Demonstrates how career mistakes can sometimes lead to unexpected opportunities
Guy Utley from Tall Agency shares his journey from recognising his creative talents at school to founding a digital agency working with global brands like Lego and Shark Ninja, focusing on the critical importance of specialisation in marketing.
• The value of using specialists rather than generalists - "I wouldn't use a painter to fix my roof" • How Google's algorithm now prioritises human-first content over AI-generated material • Understanding your customers deeply leads to product innovation, as demonstrated by Shark Ninja's vacuum research • The infamous "drunken pitch" story and what it taught Guy about authentic presentations • Why the traditional pitching process is broken and how paid pitches could create better agency-client relationships • The importance of flexibility in marketing budgets to adapt to rapidly changing digital landscapes • How imposter syndrome can actually indicate you're pushing yourself in the right direction
If you're looking to digitise your brand or create better digital experiences that convert, reach out to Tall Agency - they're a small team in Leeds working globally to help brands achieve high performance online.
Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱
• Angling Times (circulation 120,000) ran a front-page headline: "Anglers in fury over YW competition" • The fundamental rule in pike fishing is to catch, photograph, and then release the fish
Key lesson: When dealing with specialist subjects you're unfamiliar with, always consult an expert who knows the audience and subject matter. While a tad embarrassing, Andy notes his mistake was relatively minor compared to Government mistakes that can impact financial markets
EP 71: The Future of Chocolate Is Hidden in Volcanic Soil
13 May 2025
00:51:28
Ever wondered what makes truly exceptional chocolate? The secret might be sitting right beneath its roots - volcanic soil.
Tamsin Daniel, Head of Marketing at Firetree Chocolate, takes us on a fascinating journey through the world of premium chocolate production, revealing how cocoa grown in the nutrient-rich volcanic soils of remote islands creates distinctively complex flavour profiles that chocolate lovers are increasingly willing to pay premium prices for.
What makes Firetree's approach particularly interesting is their commitment to the bean-to-bar process. Working directly with small-scale farmers in places like the Solomon Islands, Vanuatu, and the Philippines, they're creating chocolate with nuanced taste notes that challenge conventional chocolate making.
Tamsin shares insights from her remarkable career working with iconic food brands including Newman's Own, Pataks spices, and Betty's Tea Rooms. Her candid "chickpea disaster" story from an early marketing trip to India with Meena Patak offers a humbling reminder of how even the smallest details can impact marketing success. The conversation explores broader food marketing trends, including the shift toward taste appreciation, ethical sourcing considerations, and how major retailers like Tesco are recognising consumer demand for more sophisticated offerings.
Whether you're a chocolate enthusiast, food marketer, or business owner interested in premium product positioning, this episode delivers valuable insights into how authentic product differentiation combined with distinctive brand positioning creates lasting consumer appeal.