Explore every episode of the podcast Embracing Marketing Mistakes
Dive into the complete episode list for Embracing Marketing Mistakes. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson
27 Aug 2024
00:58:11
Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns.
Explore the profound impact of class diversity on the advertising, PR, and marketing industries, tracing back to the natural class diversity of the 80s and 90s that spurred creativity and innovation. Hear personal stories from Lisa and our host about working in Manchester and London, highlighting regional differences and class perceptions. Gain valuable statistical insights on the disparity between the UK's working-class population and their representation in advertising, and learn about the ongoing challenges and biases in recruitment practices that hinder true diversity.
Navigate the nuances of dress codes and social norms in the marketing industry, with anecdotes that underscore the importance of clear communication for newcomers. Embrace the learning process through humorous and insightful stories of marketing mishaps, and get inspired by the resources and initiatives aimed at improving social mobility. Join our engaging conversation with Lisa as we reflect on the progress in diversity initiatives and celebrate the significance of inclusivity in creating more innovative and effective marketing environments.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji
20 Aug 2024
00:47:30
Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on as we sit down with Anil Manji, a communications consultant with a remarkable journey from Grey London’s iconic campaigns to high-stakes government communications during COVID-19. Anil divulges the intricacies of managing large-scale marketing strategies and the challenges of crisis communication, offering listeners a rare peek into the UK government's crisis hub and his involvement in landmark projects like COP26.
Gain practical insights from Anil as he recounts his experience with the OASIS framework for campaign planning and shares the vital lessons learned in combating misinformation. From navigating the unprecedented challenges of the pandemic to leading high-impact marketing efforts like the M&S Christmas food campaign, Anil's stories provide a valuable education in resilience and adaptability. Learn how he managed to keep the public informed and engaged during a global health crisis, all while ensuring the smooth execution of international marketing efforts.
Our discussion also touches on the strategic challenges of using high-profile celebrity endorsements in marketing campaigns, with Anil offering creative alternatives that maximize effectiveness without overshooting budgets. Listen in as he reveals how a 10-week mini MBA transformed his approach to marketing and how he’s applying this knowledge in his current role with the NHS. This episode is packed with actionable insights on government communication, strategic marketing, and innovative approaches to sustainability campaigns. Don't miss this opportunity to learn from one of the industry's most versatile experts.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright
18 Jun 2024
00:49:54
Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her days as a BBC journalist uncovering major crises. Discover how to prepare effectively for potential disasters and the vital role media training plays in ensuring your team is ready for anything. Ann’s gripping anecdotes from her investigative reporting days make this episode both educational and engaging.
We'll walk you through the steps of creating a solid crisis strategy for your organisation, using a real-world example from a museum. Find out how to identify key risks, assemble an effective crisis team, and respond promptly to various scenarios. With case studies like the Onclusive Media data breach and a hotel fire incident, we'll show you the importance of timely and transparent communication, especially in the age of social media.
In our discussion, we also dive into the realm of crisis communication for charities, with insights from Adila Worley of Charity Comms. Ann emphasises the importance of genuine care, actionable steps, and keeping perspective during a crisis, sharing stories of successful crisis management from companies like Alton Towers and lessons from high-profile missteps. This episode is packed with practical advice and real-world examples to help you navigate through any storm with confidence.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into monumental successes with the Embracing Marketing Mistakes Podcast.
Join me, Chris Norton, and my co-owner, Will Ockenden, as we guide you through the labyrinth of marketing screw-ups, sharing our 25 years of industry insight and expertise. Promising to boost your ROI and skyrocket your revenue, we reveal how even the most costly mistakes can become powerful learning experiences that can help you grow and win.
Every week, we feature invaluable wisdom from industry-leading marketers and share real-life examples of marketing missteps so you can avoid those pitfalls. Whether you're a CMO or Head of Marketing for a high-revenue company, this podcast is packed with actionable strategies to help refine your marketing playbook and ensure your campaigns deliver unprecedented success.
Subscribe to "Embracing Marketing Mistakes" and turn every marketing failure into your own stepping stone toward record-breaking achievements.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble
04 Jun 2024
00:53:46
Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public Relations at Audible, to uncover the secrets behind Audible's explosive growth and its harmonious relationship with print books. We'll explore how Audible's extensive in-house productions and partnerships with iconic IPs like Marvel and Buffy the Vampire Slayer are reshaping the audiobook market. Discover the shifting demographics of audiobook listeners, particularly the younger audience that's driving the industry's digital revolution.
Get ready for an insider's view of the intricacies of PR and marketing in the audio entertainment world. Richard shares his personal career highlights, recounting a wildly unexpected buffalo rampage during a Samsung ad shoot in Sydney—a story that shows the unpredictable nature of PR. We'll also touch on the evolving strategies Audible employs to promote its content and the importance of strong inter-departmental communication to manage potential crises effectively.
Curious about how the pandemic has transformed PR relationships and media strategies? Richard offers his insights into building and maintaining authentic connections in a remote work environment. Learn about the value of agency partnerships, the significance of staying culturally connected, and the innovative ideas that young generations bring to the table. This episode promises a rich blend of professional insights, personal anecdotes, and forward-looking perspectives on the future of audio entertainment and public relations.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Unlock the secrets to a dynamic social media strategy that keeps you ahead of the curve. This week, in a slightly different sounding pod we're handing over the playbook from a recent webinar that we held with more than 300 marketing professionals. Prepare to sharpen your skills in real-time strategy adaptation, steer clear of the creativity trap, and align every post with your brand's long-term vision.
Dive deep into the world of marketing insights with us, where setting SMART objectives isn't just smart—it's essential. We'll reveal how to transform raw data into golden nuggets of actionable strategy, ensuring that your content not only lands with a splash but also ripples through your audience's world. From social listening tools to audience behaviour analysis, you'll learn how to position your content just where it needs to be for maximum impact.
Finally, balance is everything in content strategy and community engagement, and we've got the formula. Discover the right mix of original and shared content, and learn how to turn your social media followers into a thriving community. We even take a page from C4 Energy's book to show you how to leverage platforms like TikTok and Threads. Plus, we wrap up with strategic measurement insights and tools that promise to elevate your social media game to championship levels. Join us and equip yourself with the expertise to navigate the bustling social media landscape like a proper professional.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch
21 May 2024
00:14:52
Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing campaigns, joins us to dissect Ford's high-octane partnership with 'Euphoria's star, Sydney Sweeney. Buckle up as we speed through the 'Build Ford Proud' campaign, where Sweeney's genuine passion for car mechanics shifts stereotypes into reverse and drives home the message of female empowerment in the auto industry. With less than 3% of mechanics being women, this collaboration isn't just a brand boost; it's a rallying cry for change, and Sarah's got the inside track on how Ford's strategy is igniting a conversation as powerful as their engines.
Lights, camera, traction! The campaign video has the polish of a blockbuster, but it's the story under the hood that captures our hearts. Sarah highlights the authenticity that fuels this campaign, from Sydney Sweeney's personal connection with car mechanics to the purpose-driven mission that steers it. Ford's not just selling cars; they're championing a future where the roar of American muscle isn't just for the boys. Join us for a turbocharged discussion on marketing with a purpose, advocacy through authenticity, and how bold visuals are matched with even bolder intentions.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How to "suck less" at public speaking at conferences - Rich Mulholland
14 May 2024
00:53:28
Have you ever wondered if the secret to captivating an audience is hidden in the art of jiu-jitsu? Join us as Richard Mulholland, a wizard in public speaking, reveals how to bridge the gap between speaker and listener with expert storytelling techniques. From his initial plunge from the music industry into the marketing world, Richard shares the insights that have made him a sought-after communication strategist. His tales of closing an office and moving his family to the Isle of Man blend professional evolution with personal adventure, offering a unique perspective on adapting to the changing tides of business and life.
Step into the public speaking arena with a fresh set of tools as we dissect the anatomy of a powerful presentation. Richard, the founder of Missing Link, exposes the common misconception that flashy visuals are the backbone of a successful talk. Instead, he advocates for crafting a narrative that challenges and engages your audience, prioritizing their interests to leave a lasting impact. Discover how this approach can elevate your stage presence, refine your personal brand, and grow your business in unexpected ways.
The digital domain demands a new level of engagement, and this episode equips you with strategies to capture and maintain your virtual audience's attention. Richard walks us through the importance of dynamic delivery and visual storytelling in online presentations, sharing anecdotes about the trials and triumphs of adapting to a remote work environment. As we wrap up, the show extends an invitation for listener participation, encouraging a shared journey through the peaks and valleys of the marketing landscape. Don't miss this opportunity to transform the way you present, engage, and connect—Richard Mulholland is here to guide you every step of the way.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
What Can We Learn from Olaplex's Battle Against Imitators?
07 May 2024
00:14:33
Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Prohibition joins us to reveal how Olaplex's 'Ola Dupe' campaign did just that—turning the tide of imitation into a wave of authentic brand love. Sinead, who rose through the ranks from intern to senior account manager, shares her first-hand experience of this marketing masterstroke. Together, we unwrap how Olaplex sent fake duplicates to influencers, setting the stage for a grand reveal that showcased the unmatched value of their patented haircare formula. This innovative approach not only combated counterfeit culture but also amplified Olaplex's prestige in the beauty industry.
We're have a candid conversation about the art of keeping things straightforward yet profoundly impactful in creative campaigns. Sinead captivates us with a story of a slight PR blunder, reminding us that we're all human—even the pros. Don't miss this episode of Campaign Crunch, where we explore the brilliance behind Olaplex's fight against fakes and celebrate the delightful mishaps that keep the world of PR spinning.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson
30 Apr 2024
01:01:34
Unlock the secrets of thriving in a volatile media world with Marshall Manson. This episode promises a goldmine of insights as we navigate audience engagement's transformation in the wake of Google and social media's evolving roles. Discover strategic nuggets on marketing approaches and the rise of misinformation, learning how brands can pivot to stay pertinent as the market churns ceaselessly.
Step into the realm of leadership within the communications universe and witness the power of CEOs and executives as pivotal online voices. Marshall Manson, with his illustrious career traversing Edelman, Ogilvy, and Brunswick, illustrates the compelling blend of authenticity and expertise that fuels today's digital discourse. The Edelman Trust Barometer's latest findings serve as a backdrop, spotlighting the gravitation towards trust in relatable figures against the fading influence of traditional corporate voices. Our conversation delves into the strategic importance of leadership teams as critical conduits for strengthening brand narratives and the potential risks and rewards hinged to their personal branding.
The episode wraps with a candid examination of the "Walmarting Across America" PR fiasco and its enduring lessons for the sphere of influencer marketing. We go behind the curtain of strategies that stumble and the ethical dilemmas they stir, providing a real-time learning experience from campaigns that missed the mark. Moreover, Marshall imparts the wisdom of learning from past mistakes, pushing boundaries, and the importance of transparency in pioneering new digital terrains. Tune in for an episode brimming with compelling stories and strategic wisdom, arming you with the know-how to craft your message to resonate with your audience through the shifting media landscape.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
What Made Stanley’s Rebrand a Perfect Fit for Gen Z?
23 Apr 2024
00:21:00
Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria from Prohibition joins us for a revealing chat. We unpack the strategic pivot that saw this classic American brand turn its durable beverage containers into viral sensations, tapping into the unquenchable thirst for the latest and greatest in hydration fashion. As we sip on success stories and cringeworthy marketing mishaps, you'll get a taste of the real, raw, and sometimes ridiculous world of branding and influencer marketing.
Laugh along with Victoria and ourselves as we reminisce about our own professional blunders, from a first-day fiasco to Instagram mishaps that could have spelled disaster. This episode isn't just about pointing fingers; it's a toast to the power of authenticity, owning your mistakes, and the resilience needed to bounce back stronger. Join us as we celebrate Stanley's mastery of the social media game and the creation of a culture that's as robust as the products they sell, all while keeping our own PR goofs in check.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s?
16 Apr 2024
00:45:33
Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chris McKay, Head of Brand Engagement at Hillary's. Chris shares his initial steps into the professional world right out of university the thrills of working with iconic brands, and the crucial lessons that only failure and hands-on experience can teach.
Step into the nostalgia-fueled Ministry of Sound era with us as we trip down memory lane, reminiscing over legendary dance DJs and digital marketing mishaps. Hear Chris McKay's unfiltered stories of navigating the complex and often unpredictable world of influencer marketing, where authenticity and humour can turn a partnership into a game-changer. We dissect the strategic intricacies of brand communication, emphasising the importance of knowing your audience, leveraging data analytics, and why sometimes, the best strategy is to lean on your team's collective genius.
Give us a follow, share your own marketing mishaps, and join us for more unscripted insights on Socially Unacceptable, where we keep it real and our marketing stories are anything but ordinary.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman
13 Aug 2024
00:54:15
Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand out, all without breaking the bank. He also gives us a sneak peek into his latest book, "How Calm Whipped Up a Storm," which dives deep into the art of mixing humour and seriousness in marketing.
Step into the world of creative PR as we dissect some of the most unconventional campaigns ever conceived. From the ground-breaking "Baa Baa Land" for Calm, which featured an eight-hour slow-motion film to help you snooze, to the strategy behind seemingly spontaneous stunts, we cover it all. Hear about the meticulous research and brainstorming sessions that transform wild ideas into viral sensations. We also explore how guerrilla marketing and viral content have evolved to keep audiences hooked.
Humour and weirdness—do they really have a place in serious marketing? Absolutely! Find out how weird celebrity endorsements and unusual concepts can generate massive media buzz. We bring you stories of Gwyneth Paltrow's infamous candle launch and John McEnroe's sleep stories for Calm. Don't miss this episode filled with laughter, creativity, and expert strategies to keep your marketing fresh and engaging.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon?
09 Apr 2024
00:19:41
In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affleck's Boston roots and his genuine love for the brand stirred up a local flavour that New Englanders couldn't resist. We're looking into its brand extension risks and rewards, and serving up the importance of cultural connections in marketing—all with our usual splash of terrible humour.
Switch gears with us as we tackle the glitz and glamour of Super Bowl ads, questioning if the hefty price tag is really worth the spectacle. Dunkin's star-studded commercials and social media finesse provide the perfect case study for a multifaceted approach to increasing brand awareness. And for a taste of something a little different, we tease an upcoming segment with our guest Katie, who offers a glimpse into her marketing mistake regarding reality TV influencers.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
The Perils of Auto-Reminders: What I Learned from Sending Hundreds of People the Wrong Date
02 Apr 2024
00:42:54
Ever wondered how to catch the eye of a marketer with your marketing? That's exactly what we try to unravel with Natalie Davidson from Prolific North, the digital powerhouse steering through the currents of non-London agency growth. Together, we peel back the curtain on the vibrant explosion of creativity in the North of England, where agencies are rewriting the playbook with authenticity and bold storytelling. Natalie reveals the strategic manoeuvres behind Prolific North's rebranding success and how they're mastering the art of engaging with a savvy demographic on social media.
Strap in as we navigate the evolving landscape of the northern UK marketing industry, where cities from Birmingham to Scotland are capturing the attention of major brands with their untapped creative potential.
Rounding off our exciting episode with a touch of glamour and camaraderie, we venture behind the scenes of industry awards and the pivotal role they play in fostering a sense of community. We share a laugh over event planning escapades and the growth of Prolific North's LinkedIn community, while showing the power of customer engagement and original content in the marketing space. Tune in for stories of perseverance, humour, and invaluable insights that will arm you with the knowledge to navigate the marketing mayhem, whether you're part of a small team or leading the charge on innovative strategies.
X: @ProlificNorth
LinkedIn: /prolificnorth
Instagram: @prolific_north
Website: prolificnorth.co.uk
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign?
26 Mar 2024
00:15:14
This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City FC and Samaritans collaboration. This campaign is a masterclass in achieving social impact through storytelling, proving that a video with a modest budget can still pack an emotional punch. Learn how simplicity in messaging can spark crucial conversations about men's mental health.
As seasoned pros in social media and public relations, we're not just here to talk shop—we're here to share the kind of insights and inspirations that ignite creativity within our team. Emily's account of how the campaign navigated the delicate theme of suicide prevention and urged action through its narrative is a testament to the power of marketing with a conscience. So, brace yourself for a session that's rich in learnings and laden with the kind of practical wisdom that could transform your brand's approach to meaningful marketing. Join us for a special 15-minute journey into the heart of campaign storytelling. Norwich City x Samaritans video
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
The Santa Claus Crisis: Greg Matusky’s Most Unbelievable PR Fail
19 Mar 2024
00:59:20
Imagine uncovering the secret strategies that have revolutionised public relations in the AI era—tune in for a whirlwind tour through the trials and triumphs of brand image management. Our guest, Greg Matusky, CEO of Gregory FCA, a Top 40 US PR Agency, brings a treasure trove of knowledge from his three-decade tenure in PR.
Greg shares some amazing F*ck Ups on the show including when his client decided to change their story mid-broadcast interview to a tale about walking away from the Devil. He tells another story about how he deliberately lost Santa Claus and it became a national story for all the wrong reasons.
Greg guides us through the seismic shifts AI has sparked in crafting narratives and the irreplaceable human touch that still drives the heart of storytelling. This journey isn't just about embracing change; it's a masterclass in balancing technology with the timeless art of communication.
We dissect the role of automated media training, brainstorming sessions that start with AI-generated sparks, and surprisingly, what the concept of "v-tirement" could mean for our future. From the unveiling of RightRelease.com to the subtle finesse required in managing high-profile events, our stories run the gamut from preventing potential PR crises to the wisdom of sharing difficult news upfront. Each narrative is a puzzle piece in the grand picture of the evolving PR landscape.
We wrap up with predictions about AI's corporate governance, the potent mix of junior staff ingenuity with AI tools, and the legal intrigue surrounding platforms like ChatGPT. Whether you're a seasoned PR guru or simply intrigued by the fusion of AI and human creativity, this episode promises to leave you with a fresh perspective on the power of storytelling in the digital age. Join us for an exploration that's as insightful as it is entertaining, where every lesson learned carves a path toward innovation.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How to perfect your pitch with Lord Sugar's PR Guru - Andrew Bloch
12 Mar 2024
00:58:47
Ever wondered what it takes to work through a truly successful partnership between a marketing agency and its clients? Join us as marketing guru Andrew Block, an expert behind agency mergers and with a rich history at FrankPR, offers his goldmine of expertise. Discover the secrets to understanding the real business challenges behind a brief and how the simple act of asking 'why' can set you apart in a crowded field.
Andrew also delves into his vital role as a matchmaker for brands and creative agencies, drawing from his unique experiences with Lord Sugar and The Apprentice winners to provide a rare glimpse into the high-stakes world of public relations.
Get ready for an interesting chat through some of the most out there agency pitches you'll ever hear about. From boardroom transformations to the critical importance of leaving a memorable impression, we unpack the essence of creativity in marketing. Hear about pitches that soared and those that plummeted, and learn why resilience and the ability to embrace the unexpected are crucial in this fast-paced industry.
And for those in the thick of navigating the complex market dynamics, Andrew sheds light on the current hurdles agencies face, from profitability challenges to the art of crafting efficient briefs. We also talk through the trending surge in mergers and acquisitions, which might just point to an industry on the rise. Plus, don't miss the powerful narrative of a marketing campaign's brush with disaster and the lessons in humility and resilience that turned it all around. This episode isn't just about the highs and lows of PR—it's a masterclass in adapting, surviving, and thriving in the ever-evolving realm of agency relationships.
Twitter: @andrewbloch LinkedIn: Andrew Bloch Website: www.andrewbloch.co.uk
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How to Navigate SEO and Online Reputation Management with Gerry White
27 Feb 2024
01:04:12
Ever wondered how the digital marketing landscape continually evolves and what it takes to stay ahead? Prepare to gain invaluable insights as we sit down with Gerry White, the VP for Growth at Mirador, whose knowledge in SEO and analytics is extensive. From the juicy details of SEO controversies to the progression of a web design enthusiast to an industry-leading strategist, Gerry's stories will not only entertain but educate you on the nuances of an effective digital presence.
Diving headfirst into the world of online reputation management, we unpack strategies that can make or break a brand's online image. Gerry illuminates the significance of SEO, digital PR, and responsive customer feedback loops and the team discuss a cruise line company as a shocking case study.
You'll learn how Mirador's innovative practices encourage positive customer interactions, and the clever use of tools to manage reviews and foster growth. Plus, we don't shy away from the darker side of SEO, discussing the ethical quandaries faced in the industry and sharing a few laughs over some digital marketing blunders that remind us to stay humble.
This conversation then takes a technical twist as we tackle how AI is revolutionizing content generation and the importance of maintaining a human touch amidst the rise of algorithms. Gerry imparts his wisdom on protecting your brand from the perils of negative SEO tactics and the importance of meticulous audience research for effective marketing. So, buckle up for a ride through the highs and lows of digital marketing, replete with anecdotal gold and strategies that will arm you for success in the digital arena.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Threads, AI, and the LinkedIn Boom: Social Media Trends 2024
20 Feb 2024
00:35:56
Get ready for an in-depth exploration of the pivotal social media trends shaping brand strategy in 2024! In this episode, we delve into three game-changing trends revolutionizing the digital landscape and empowering brands to stay ahead of the competition.
AI in Social Media Advertising: Discover how artificial intelligence is revolutionising social media advertising, enabling brands to target and engage with their audience more effectively than ever before.
The Rise of Podcasting: Explore the burgeoning influence of podcasting in the social media sphere and learn how brands can leverage this medium to connect with their audience in new and impactful ways.
New LinkedIn Developments: Gain insights into the latest developments on LinkedIn and how brands can harness these advancements to amplify their professional presence and network with industry leaders.
Expert Insights: Industry experts share their perspectives on harnessing these trends to elevate brand visibility and engagement in the dynamic landscape of social media.
Practical Tips: Get actionable strategies for integrating AI in social media advertising, podcasting, and new LinkedIn developments into your brand's social media strategy to drive growth and relevance in 2024.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Barbenheimer, Bud Light, and Social Media Fails: Top Marketing Lessons of 2023
13 Feb 2024
00:33:25
Prepare to be armed with the marketing dos and don'ts that could make or break your brand's presence in the digital world. Chris Norton and Will Ockenden, are here to share the invaluable lessons we've learned from the past year's marketing hits and misses, and to guide you through the shifting sands of social media as we tread boldly into 2024. As we celebrate a new subscriber milestone, we're unwrapping the insights gleaned from our sold out webinar, where we dissected the successes of brands and the fumbles of giants such as Zara and Nike. This dialogue isn't just about what worked and what flopped; it's about equipping you with the hindsight to turn those experiences into foresight for your marketing strategies.
Venture with us into the world where TikTok isn't just for dance challenges anymore; it's an emerging search engine titan among the Gen Z crowd, rocking the social commerce boat with a staggering $1.3 trillion market surge. The landscape is evolving, and so are we, analysing the impact of Twitter's rebrand under Elon Musk and spotlighting the power of authentic, creator-driven brand narratives. Through the lens of our client C4 Energy, we'll show you how to leverage content creators in a way that not only captivates your audience but also tells a story they can't scroll past. So plug in and tune out the noise as we navigate through the cacophony of campaigns and the crescendos of triumph in the tempest of today's marketing realm.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Are Your Surveys Falling Flat? How to Ask the Right Questions for Better Results
30 Jan 2024
00:59:36
Embark on an enlightening expedition into the heart of market research and customer insights with our illustrious guest, Katie Tucker of Product Jungle. We uncover the transformative power these tools hold for businesses of all sizes, debunking the myths that shroud their potential. You'll gain a front-row seat to Katie's own evolution from journalist to entrepreneurial trailblazer, as we delve into her globe-trotting revelations and the customer-centric philosophy that now drives her successful venture. Along the way, we intertwine personal narratives of setbacks and resilience, illustrating how they can forge paths to innovation and growth.
This episode is a treasure trove for anyone curious about the intricacies of crafting surveys that truly speak to customer needs and the delicate dance of balancing one's ego in the corporate arena. Katie share insights from her own journey, including a business venture reshaped by the pandemic's unforeseen opportunities, leading to a newfound passion for writing and personal branding. We probe into the importance of self-awareness and the external perspectives needed to challenge entrenched mindsets, ensuring your business decisions resonate deeply with those you aim to serve.
As we examine the landscape of B2B marketing, you'll be intrigued by the call for more human and creative approaches, moving beyond the stale norms that often plague this sector.
We investigate how customer insight has been the linchpin in both triumphs and pitfalls for industry giants, using case studies like Google Glass and Airbnb to illuminate these lessons. Ending with an invitation to apply the wisdom from Katie's bestseller, "Do Penguins Eat Peaches?".
This episode is an invaluable compass for anyone navigating the wilds of market research and customer centricity. Join us for a show that promises not just knowledge but a genuinely human connection to the art of understanding your clientele - do you really know your customer? Now is the time to find out.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How to maintain performance and culture in a remote working world.
25 Jan 2024
00:47:02
Join the conversation with Laura Brown, Engtel's marketing maestro, as we pull back the curtain on the thrilling world of international marketing in the era of remote work. Our latest episode boasts an intimate discussion with Laura, illuminating her rise to marketing strategy stardom and how she orchestrates a culturally diverse team from miles apart. Vicki Murphy (standing in for Chris this week) chimes in, offering her take on the unique challenges and triumphs of telecommuting from across the pond.
Ever wondered how a remote marketing team thrives? Laura and Will dissect the tactics and tools that keep her squad at Engtel in sync despite the distance. From 'marketing therapy sessions' that align sales and marketing priorities to leveraging platforms like Teams and Monday.com for that much-needed visibility, we spill the secrets to our international success. Listen in for a masterclass in nurturing team spirit and productivity across continents, all while keeping cultural identities intact.
But it's not all strategy and success; we keep it real by sharing a laugh over some memorable business faux pas.
Vicki candidly recounts a cringe-worthy encounter with Jedward and the invaluable lessons learned from trusting your gut. Engtel's dedication to diversity and community engagement shines through as we discuss their Diversify the Future Foundation Programme and the Her Success Podcast, proving that the heart of business lies in its people and purpose. So, pull up a chair and get ready for an episode that's as informative as it is entertaining.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How your brand can get the most out of Pinterest - Meagan Williamson
06 Aug 2024
00:57:38
Unlock the secrets of Pinterest marketing success for 2024 with insights from Megan, a seasoned expert who transformed her viral moment into a thriving business. Ever wondered how an educational psychologist can pivot to becoming a top Pinterest consultant? Megan's journey is nothing short of inspiring, and she’s here to share her invaluable strategies and productivity hacks that can drive significant traffic and engagement for your brand.
In this episode, we explore the evolution of Pinterest, highlighting its growing appeal among younger users who appreciate its aesthetic and drama-free vibe. Learn how to harness Pinterest's visual search engine to skyrocket your e-commerce success with a content-first approach. From an online glasses retailer to DIY enthusiasts, discover how Pinterest can match user intent with your products, driving more website traffic and sales than ever before.
We also delve into the nitty-gritty of effective Pinterest marketing strategies, including tailored content, the importance of social signals, and the best practices for pinning. Megan’s transition from psychology to Pinterest consulting is a testament to the platform's power as a consistent traffic generator and email subscriber builder. This episode is jam-packed with actionable tips and will equip you with the knowledge needed to leverage Pinterest for sustained business growth. Don't miss out on learning from Megan's incredible story and expert advice!
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How to Protect Your Brand Against Misinformation with Ant Cousins
16 Jan 2024
00:56:20
Prepare to navigate the murky and slightly terrifying waters of brand misinformation with Ant Cousins as we uncover the key strategies you can use to defend your brand's reputation. This episode of Socially Unacceptable is a treasure trove of insights, where a veteran of the IT and defence sectors joins us. Ant Cousins from Cision brings his rich experience, guiding us through the complex maze of misinformation that threatens all marketing campaigns and brand integrity in 2024. Listen as we carefully dissect the anatomy of misinformation, from political manipulation to AI-generated content, and learn how to fortify your brand against the onslaught of falsehoods.
The conversation then takes a technological turn, highlighting the power of AI in revolutionizing social listening and media monitoring. With CISION's advancements, including their acquisition of FactMatter, we delve into the capabilities of contemporary tools to sift through vast amounts of social media content. Our discussion reveals how AI has grown to comprehend nuanced conversations, providing an accurate analysis of public sentiment critical for brand management. Ant shares his journey, reflecting on social media's evolution and its significant impact on communication and data exploitation, giving us a peek into the future of brand protection strategies.
Finally, we explore the tangible consequences that misinformation can have on renowned brands and how they've responded to crises, ranging from the Disney World drinking age fiasco to the misrepresentation of COVID-19 vaccine data. We examine the importance of preemptive narrative shaping and responsive action plans in mitigating the reputational damage misinformation can cause. We also look at Ant's personal experiences, including the intense challenges of leading FactMatter, in this section he provides a candid backdrop, highlighting the importance of resilience in times of crisis. Join us for the episode that equips you with the knowledge to steer your brand through the ever-evolving landscape of digital communication and misinformation.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Is Your Employer Brand Driving Away Top Talent? Melanie Parker
02 Jan 2024
01:06:10
Unlock the secrets to recruiting and retaining the crème de la crème of the marketing world with Melanie Parker, our esteemed guest who's an expert in the recruitment landscape. Melanie lays bare the harsh reality of an outdated educational system failing modern marketing needs, while we sprinkle in tales from my own recruitment playbook, emphasising why a strong portfolio and experience trump any unpaid internship. With Melanie's savvy insights, we chart a course for businesses to navigate the rough waters of the talent gap and come out on top.
Ever wonder how mid-sized companies can go toe-to-toe with the big dogs in the battle for talent? Melanie and ourselves shine a light on the strategic importance of a company's 'why' as we dissect how to craft an employer brand that resonates with the desires of today's job seekers, especially when it comes to remote work. We don't just stop there; we also tackle the thorny issue of AI in marketing, from automating the mundane to sparking a renaissance in creative thinking.
Our convo takes a turn down the culture corridor, revealing how current employees can be your best billboards and why a shift from rigid hierarchy to a flatter, more inclusive workplace is winning the day. And if you're curious about how professionals are championing a new work-life balance, or why the North is the next big thing for career movers and shakers, you'll want to lend an ear. So, sit back, press play, and equip yourself with the strategies to ensure that your marketing team not only survives but thrives in today's digital jungle.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Is Twitter Worth the Risk? Examining Brand Safety in the Elon Musk Era
18 Dec 2023
01:11:22
Are you ready to navigate the constantly shifting digital landscape? Join us as we unravel the complexities of social media and online communication with our esteemed guest, Neville Hobson. A seasoned podcaster and an online veteran since 1988, Neville's insights on Elon Musk's disruptive Twitter tactics and the future of podcasting for brands are not to be missed. Plus, hear about his major blunder with a financial press release that's guaranteed to make your blood run cold.
Neville, a pioneer of PR and communication podcasting, shares his candid thoughts on the state of Twitter and where marketers should be directing their efforts in this age of countless channels and emerging AI technologies. According to him, it all boils down to the basics – focusing on the people you're trying to reach. Peppered with enlightening discussions and intriguing anecdotes, this episode is an insightful journey through the world of online communication and social media. Tune in for a fascinating conversation and learn how to harness the power of podcasting effectively.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How to maximise the use of AI in PR and Marketing Campaigns
12 Dec 2023
01:00:45
Get ready to supercharge your marketing and PR strategies with the power of artificial intelligence. We promise, by the end of our episode, you’ll be equipped with practical strategies and insights that can help you harness AI's potential and make the most of it, no matter how fast-paced its evolution.
We'll take a deep dive into the ways AI is being employed, from content creation to crisis communications, and how it is enhancing creativity in marketing. We unravel the latest trends, ethical considerations, and controversies in the industry, including the ongoing debates around OpenAI and its founder, Sam Altman, and the Bank of England's apprehensions about AI manipulation. As we demystify how AI is influencing PR—serving as a first draft for content creation, saving precious time, and augmenting human creativity—we invite you to envision the remarkable contributions AI can make to your strategies.
But, we're not stopping there. We also examine the risks and implications of AI misuse, as well as discuss a BBC story where a journalist created a custom GPT capable of crafting convincing scam texts. We know that the potential benefits and efficiencies AI can bring to the marketing and PR industries are undeniable, so we'll also present various AI tools that you can incorporate into your strategies. So come and explore the myriad ways AI is reshaping the marketing and PR world.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Is Your Message Getting Lost in Boring Interviews? Here’s How to Fix It
04 Dec 2023
00:50:15
Meet Guy Clapperton, a seasoned media trainer and journalist with a treasure trove of insights into the art of media interactions. Brace yourself for an enlightening discourse on media training, strategic communication, and the mastery of interviews. You'll discover how preparation, authenticity, and a clear narrative can make your media encounters not just successful, but also memorable.
We don't hold back as we delve into the world of media disasters and their victims, often politicians like Nadine Dorries who have tripped over their messaging. From the pitfalls of inaccurate statements to the rigors of facing the tenacious questioning styles of journalists like Jeremy Paxman and Piers Morgan, we unearth the importance of composed and effective messaging. Guy offers a unique perspective on how to avoid these common pitfalls, keep your cool, and maintain control of the narrative.
But there's more - we explore how to make interviews more engaging without sacrificing your key messages. Learn how to be interesting, how to use sound bites effectively, and why understanding your audience is key to a successful interview. We touch on the significance of body language and authenticity, and how the right balance can make your interviews more impactful. So lean in, listen, and let's navigate the challenging world of media interactions together with Guy Clapperton at the helm.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How did customer complaints fuel a business revolution?
21 Nov 2023
00:34:43
Ready to step into the world of unbranded products and discover how a brand was built in a commodity market? We are excited to bring you an interesting conversation with Jack Sutcliffe, founder of Power Sheds, a game-changing company that's shaking up the shed industry in the UK all from its heart in Yorkshire. Jack shares his fascinating journey of rising to the top of an unbranded market, how his company emerged as the 20th fastest-growing in the UK, and his plans for global domination. Hear about their unique modular design, their commitment to sustainability, and the marketing secrets behind their impressive success.
How do you market a shed? Well, sit tight as we dive deeper into the interesting world of shed sales and the marketing strategies that work in this sector! Jack gives us a peek into how Power Sheds successfully uses PPC, social media, and even TV advertising to rake in sales. He sheds light on the importance of customer reviews, the value of an engaged community, and why prioritising customer service is pivotal. Will and I also ponder over intriguing decisions like launching in Germany before Ireland, and the exciting prospects of working with influencers in the right manner.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Navigating the Freelance Landscape: Insights, Challenges, and the Power of Podcasting with Paul Sutton
07 Nov 2023
01:08:05
What does it take to become a successful freelancer in the world of digital marketing? Trust us, there's no one better to guide you through this journey than our insightful guest, Paul Sutton. With over 20 years of experience in the industry and a stint as a creative director, Paul has seen it all. From launching a brick-and-mortar store during the global financial crisis and transitioning into e-commerce, to founding a luxury pet accessories business, his journey is a treasure trove of real-life experiences and hard-earned lessons.
But it's not all about work. Paul also candidly talks about the challenges of maintaining a work-life balance as a freelancer. The moment he took paternity leave and the unexpected response he got from his boss, is a story you wouldn't want to miss. As a thought leader, he also shares his trials and tribulations, and the importance of believing in oneself even when times get tough. Paul's top three tips for freelancers are gold nuggets of wisdom that every aspiring freelancer should hear.
Finally, get ready to uncover the power of podcasting. Paul believes that starting a podcast was the best thing he's ever done for his business and he shares why. From the importance of promoting old episodes to the significance of consistently putting out new content, we explore the many facets of podcasting with Paul. This episode is a treasure trove of actionable takeaways, inspiring stories, and real-life experiences. So buckle up and join us as we embark on this fascinating journey with Paul Sutton.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Is AI the Ultimate Disruptor in PR? Stephen Waddington on the Future of Misinformation
24 Oct 2023
00:49:31
Have you ever wondered how disruptive technology is impacting the communications industry? Stephen Waddington, a PR veteran and successful agency owner, gives us an eye-opening perspective in an unmissable chat. Stephen, known for his agile management of agencies even in challenging economic conditions, shares invaluable advice on surviving tough times, from staying true to clients, to effective fiscal management.
In a fascinating twist, we dive into the depths of artificial intelligence (AI) and its game-changing potential in the world of public relations. We explore the tantalizingly complex world of generative AI, examining everything from its alarming capacity to create convincing but fabricated content, to its potential for destructive disinformation campaigns. The ethical implications of AI usage are not overlooked as we unpack the crucial role of trust and safeguards in AI application.
The conversation doesn't stop there. We consider ethical concerns associated with industry disruption and discuss the uncharted territories of AI technology. The tug-of-war between product teams and ethics teams, the lack of effective control mechanisms, and the difficulties of crafting suitable regulations are all addressed.
We look at the effects of the economy on the PR industry, the importance of value, the worrying trend of short-termism, and the phenomena of "ghosting" in the client community. As a bonus, Stephen enlightens us on the factors to consider when deciding to pursue a pitch, such as clear objectives, reasonable time scales, and budget visibility. Tune in for a compelling conversation with one of the industry's leading experts, with over 29 years of experience in public relations.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty
10 Oct 2023
00:56:15
The drink industry is probably one of the most, if not the most, competitive and toughest industries to be in at the moment. Rachel Auty is a marketing powerhouse in the brewing industry. Rachel is the head of marketing at Brew York, a director at Beer Writers, and the founder of Women on Tap, so she knows her stuff when it comes to beer and standing out in the market.
We delve into the challenges of standing out in a saturated market, the importance of customer engagement, and the impact of disruptive strategies in the wonderful world of craft beer. I promise we're not just here to talk shop about beer; this is an exploration of marketing strategy, brand identity and how they collide in the craft beer world. We also discuss the rise of women in the brewing industry, and Rachel shares some invaluable advice for aspiring female brewers wanting to make their mark.
Finally, we wrap up our discussion by venturing into the realm of social media and its growing impact on branding and marketing in the craft beer industry. Discover how the right branding, disruption, and a clear message can make all the difference. If you're interested in marketing, craft beer, or simply love a good conversation, this episode is for you. Tune in, grab your favourite beer, and let's learn together.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Welcome to Socially Unacceptable the only top 10 UK podcast for marketers, PR professionals, and entrepreneurs, looking to grow their brands, that actually celebrates the biggest f*ck ups, mistakes, mishaps, and misfortunes.
Every fortnight, our two hosts, Chris Norton, a top 10 PR blogger, and the Founder of Prohibition, and Will Ockenden, a business owner and creative powerhouse, plunge headfirst into riveting stories shared exclusively by industry experts, prominent brand managers, and resilient marketers who've navigated their way through big setbacks, career-ending f@ck up and yet still emerged stronger.
In the first 12 episodes, we cover everything from the ever-evolving world of strategic marketing and the pain of failure.
From distinguishing TikTok content for B2B brands to navigating your communications in an AI-era. We look at mastering the science of influencer marketing for years to come. We discuss real-life business failures and what it feels like to lose six figures overnight, we attempt to cover it all with some fascinating guests and inspiring stories.
Please subscribe to the show and let us know what you think of it.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How the Wrong AI Approach Is Costing Brands Big: Lessons for Smarter Implementation - Andrew Bruce Smith
30 Jul 2024
00:57:21
Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation with Andrew Bruce Smith as we explore the significant strides AI has made over the past year. Witness Andrew’s unique perspective on evolving from early social media days to leading AI-driven marketing strategies. We also dive into the origins of his company, Escherman, and how his passion for AI has fuelled its success. You’ll hear first-hand about the transformative power of AI in marketing and the challenges that come with its rapid advancements.
Get ready to navigate the often perplexing world of AI tools and services. We break down the real costs and complexities of using technologies from industry giants like OpenAI and Microsoft. From data privacy issues to the steep prices of enterprise-level solutions, Andrew and I share our personal experiences and insights. This episode sheds light on the exciting yet uncertain journey of integrating AI into professional settings, ensuring you’re better equipped to handle the hurdles along the way.
But that’s not all! Discover the cutting-edge intersection of AI and creativity with tools like Udio.com, which can turn a simple guitar riff into a full-blown song. We also tackle ethical concerns and the real-world impacts of AI, particularly in industries like translation and customer service. Andrew's engaging webinars and conferences offer further opportunities to deepen your AI knowledge. Plus, enjoy a fun anecdote about his online handle that adds a touch of humour to our discussion. This episode promises a thorough look at AI’s burgeoning role and its profound future implications.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Can TikTok Really Work for B2B? Here’s What You Need to Know - Tom Basgil
26 Sep 2023
00:58:40
Have you ever wondered about the intricacies of B2B marketing? Well, we're here to uncover that world for you. In this episode, we are joined by the seasoned growth marketing specialist, Tom Basgil, who guides us through the labyrinth of B2B marketing. We delve deep into the realm of short-term ROI, understand the nuances of social listening, and appreciate the power of employee advocacy in shaping up a brand. And do white papers work anymore? Tom also shares his valuable insights about gatekeeping and the stand-out factors that can make content shine brighter in the saturated B2B market.
As we move further, we explore the latest trends in B2B marketing. Here, the discussion takes an interesting turn towards the people behind the companies, the value of a dedicated TikTok strategy, and how B2B brands can carve out their unique niches in the crowded marketplace. Tom's exceptional expertise helps us understand the importance of AI, social listening, competitive analysis and the role of employee advocacy in B2B marketing. We also touch upon his exceptional strategies to turn C-suite executives into social media advocates and the secrets of being a successful C-suite influencer.
But we don't just stop at the present; we also set our sights on the future of B2B marketing. The conversation then dwells on the importance of personalization in marketing campaigns, the potential of YouTube as a platform for B2B marketing, and the exciting world of AI-generated content. We also explore alternative methods for capturing data, the impact of AI in cybersecurity and the power of podcasts as a content creation tool. So whether you're in B2B or B2C marketing, tune in for this fascinating conversation and learn about the current and future marketing trends and strategies.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How I Lost Six Figures and My First Business with Josh Lachkovic
11 Sep 2023
00:56:14
How can you turn your business growth around, even amidst unpredictable times? Look no further! This episode brings you the incredible story of Josh Lachkovic, the founder and managing director of growth agency Amphora.
After failing his first startup, the Wine List, Josh is a testament to resilience, having faced failure and emerged more successful. In an eye-opening chat, Josh unveils his wisdom on facing failure and the lessons learned from his first startup, losing six figures as the pandemic altered buying behaviour drastically.
As we delve deeper into the conversation, we navigate the world of 'bootstrapping,' with Josh sharing valuable advice on how entrepreneurs can use creative strategies in these turbulent times of digital marketing. We also uncover how IOS 14 is an opportunity rather than a problem in paid social advertising, the potential of advanced AI targeting, and how quality creative is the key to engaging consumers.
Josh shares critical insights into understanding user psychology, data, and leveraging social platforms for business growth. So, if you're ready to transform your business and scale it to unimaginable heights, grab your headphones and dive into this enlightening episode with Josh Lachkovic!
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
The Death of the ‘Kardashian Effect’: Why Influencer Marketing Needs a 2024 Makeover
04 Sep 2023
00:52:05
Picture this: What if a post from an influencer could impact your brand's reach, bringing exponential growth and loyalty like never before? Well, that's the art and science of influencer marketing, and in today's episode, we're unpacking it all for you. Our hosts' journey through the transformation of influencer marketing, highlighting its evolution from when celebrities charged for a single tweet to the sophisticated system we have today.
We explore the undeniable growth of influencers in the modern marketing world, backed by stats like a whopping 400% increase in the UK. The part where half of millennials trust influencer recommendations over other ads is the real kicker, isn't it? We're not stopping at the stats, oh no! We dive into the strategies, the role of micro-influencers, and the shift from influencer marketing to influencer relations. Plus, we reveal how you can supercharge your paid social campaigns with influencer brand content.
But wait, there's more to it! We're bringing you an understanding of B2C and B2B influencer marketing, guiding you on how to strategize a successful influencer campaign, and enlightening you about the crucial role of compliance. We're armed with practical tips and case studies that will help you stay out of trouble and maximize your influencer marketing performance. And the cherry on top? We discuss how creativity and integration can lead to the best results in influencer marketing.
Our hacks don't stop there, we also have our last influencer marketing hacks for 2024 webinar tomorrow. Register here to save your spot and check out more of our free events!
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Top Red Flags in Client Pitches and How to Avoid Bad Deals - Chris Simmons
29 Aug 2023
00:54:38
Ever wondered what it takes to run a successful digital agency? Join us as we navigate the nuances of agency leadership and the importance of understanding your numbers, accompanied by Chris Simmance, founder of OMG Center, and the mastermind behind Optus Digital. With a wealth of experience in digital strategy and SEO, Chris takes us through his journey from a travel salesman to the bustling world of digital marketing.
Dive into the common pitfalls that agency owners often stumble upon in their business operations, and discover how to sidestep them. Chris imparts his insights on boosting business performance through understanding numbers and the significance of client retention. Additionally, we examine how to lead score potential clients, set expectations for payment terms, and measure success and scale, with Chris sharing his rule of seven for agency advisors.
But the conversation doesn't stop there. Chris talks about the stages of business growth, the difference between management and leadership, and how to engage your team with a clear vision. We also discuss training and development for agency owners, and the need to stay ahead of industry trends. So, put on your headphones and get ready to revolutionize your agency leadership with us and Chris Simmance. num36sfh
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How a Secret Admirer’s Harsh Critique Transformed My Career - Cassie Moyse
15 Aug 2023
00:59:02
Ever wondered how to transition from career setbacks to becoming a leading magazine publisher in the UK? Say hello to Cassie Moyse, UK Property Business Woman of the Year and Co-owner/Director of Portfolio North, one of the North's most-read business magazines.
She gives us an insider view into her success story, talking about her magazine Portfolio North, and how she managed to champion print media in an era that's increasingly digital. Starting off as a small print-only magazine, Portfolio North has increased its readership to 35k, launched its own digital edition, and soon its own app.
It's not just about the paper and ink, though. Cassie walks us through the magazine's digital strategy, its exclusive events, the strategic audience targeting, and their unique editorial rule - no negative stories. We also dive into the world of PR, discussing the ingredients of a good PR pitch, the significance of a news angle, and the role of visual assets and rich media in catching the reader's eye.
In the concluding part of our chat, Cassie gets candid about her personal journey. She discusses the importance of personal branding and shares some tips on leveraging LinkedIn. She also gives us a glimpse into the future of publishing and PR, emphasizing the need for creativity and a holistic marketing approach.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Will AI Tools Like ChatGPT and Bard Transform Marketing Departments —or Threaten Their Future? - Andrew Bruce Smith
01 Aug 2023
01:06:25
Join us as we unpack the endless possibilities of AI in marketing with the extraordinary Andrew Bruce Smith, Chair of CIPR AI in PR panel and co-wrote the CIPRs guide to ethics in AI. From his humble beginnings as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew shares priceless insights from his professional journey that will reshape your understanding of AI.
Andrew's expert insights into AI and its role in major tech giants like Google and Facebook are mind-opening. We tackle the intriguing question: Could AI become sentient? And if it does, what are the implications? Andrew doesn’t shy away from addressing the ethical considerations inherent in AI development. From the potential of AI in PR to the conundrum of choosing the right AI tool, we leave no stone unturned. Amid the discussions, we also touch on Microsoft's AI co-pilot and the implications of its pricing.
In the final part of our conversation, we delve into the serious implications of AI on creativity, copyright, and the increasing necessity for AI regulation. In an era where AI has the potential to become exponentially more intelligent, we examine how this can disrupt our traditional understanding of these important issues. Drawing on the wisdom of renowned figures, we explore the profound impact of AI on our future.
And of course, no conversation is complete without a dash of humor, as Andrew recalls a near-mishap at a press conference, linking it to the art of getting attention in the age of AI. Tune in for an entertaining, insightful, and thought-provoking exploration of AI's impact on marketing and beyond.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Why Should Marketers Dig Deep Into Their Values? Uncovering Personal and Brand Purpose with Andy Green
17 Jul 2023
00:53:22
Have you ever paused to wonder why you do what you do? Does it align with your core values, character, and beliefs? In this week's episode, we help you unravel the profound 'why' behind your actions and help you realize your full potential.
We embark on this intense journey of self-discovery, as we delve into the substantial realm of values, character, and beliefs. Andy Green, an award-winning communicator, trainer, and author, offers valuable insights into how to identify your top five values, create your narrative, and understand your beliefs. We break down the process of creating a purpose manifesto, emphasizing authenticity and the importance of a purpose. This, we believe, can shape not only your professional narrative but also your personal life.
Andy, who also wrote the world's first book in 'Creativity in Public Relations' shares his unique approach to brainstorming, which includes 'green light thinking' and 'red light thinking'. We share the deep significance of understanding your purpose and values, and how they can propel your professional journey. So, buckle up for an insightful conversation about finding your purpose and character!
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
In Episode 2 of Embracing Marketing Mistakes we are joined by PR Futurist Stuart Bruce and we dive deep into the world of PR and Social Media Marketing, specifically focusing on the all-important topic of ROI and Measurement.
As marketers, we all know that measuring the success of our campaigns is crucial. But do we really know how to effectively measure the ROI of our marketing efforts? In this episode, we will explore the best practices and strategies for measuring the success of your marketing campaigns.
In today's digital age, where everything is driven by data and analytics, it is essential to understand the importance of ROI when it comes to marketing and public relations. Stuart discusses the key metrics to consider when measuring the success of your campaigns.
Join us in this episode of "Socially Unacceptable" as we unravel the mysteries of ROI and careful campaign measurement. Whether you are a seasoned PR or marketing professional or business owner, this episode will provide you with the knowledge and tools you need to measure the success of your campaigns and prove your worth in the digital marketing landscape.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Ready to conquer the world of social video but don’t know where to start? Fear not! Joined by social video experts and show hosts Chris Norton and William Ockenden and we’ll guide you through the maze of Instagram, TikTok, and LinkedIn video content. We'll tackle the anxieties around creating videos, promising every listener the confidence and knowledge to kick-start or enrich their social video journey.
Ever wondered how the world of social video is evolving? We'll take you on a trip down memory lane, revisiting the predictions we made last year. What hit the mark and what missed by a mile? We'll then look to the horizon, examining short-form content, live streaming, and the TikTok revolution. Plus, we’ll dive into the exciting potential of AR and VR technologies - are they the game-changers we predict?
And don't miss our practical tips for creating stand-out social videos! We’ll explore everything from creating shareable and engaging content to understanding what videos your audience can't get enough of. We’re sharing the secrets of successful storytelling, the power of emotional triggers, and the importance of a dedicated distribution strategy. So join us as we journey through a world where every frame, every clip and every stream has the potential to engage, inspire, and sell.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Can AR Technology Transform Brand Advertising or Is It Just Hype?
23 Jul 2024
00:51:27
How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join us as we sit down with Jed Hallam, the former Global Head of Strategy Arcadia at Snap, for a captivating discussion on his career and his innovative work at Snapchat. Jed's journey from agency life to the tech world is filled with invaluable insights and lessons in brand marketing and strategic planning. Hear first-hand about his passion for culture, community, and creativity, and how these elements have shaped his approach to redefining advertising strategies at Snapchat.
Jed shares an intriguing story of a bold collaboration with Coca-Cola, transforming their vending machines into interactive AR experiences. Discover the revolutionary potential of repurposing existing technologies to create ground-breaking applications. We also dive into Snapchat's unique appeal to Gen Z and its distinct approach to user engagement, which stands apart from other social media platforms with its emphasis on private interactions over publicly visible content. Jed provides a detailed analysis of how Snapchat has maintained strong user retention and continued growth, offering great insights into the future of social media marketing.
The episode concludes with a deep dive into the future of Augmented Reality (AR) and the inception of CultureLab, a venture aimed at helping brands engage with audiences through cultural connections. Learn about the challenges and opportunities AR presents to smaller companies and the importance of integrating cultural insights into brand strategies. Jed's vision for Culture Lab is an exciting look at the future of marketing, making this episode a must-listen for professionals eager to stay ahead in the ever-changing digital landscape.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
The Hairy Fail: Gareth Turner’s PR Nightmare with a Human Hair Coat
16 Jul 2024
00:49:50
Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Black Door agency. Gain insights from Gareth's rich experience in the FMCG and food and drink sectors, including the viral sensation Weetabix and Heinz Baked Beans campaign. You'll learn the marketing fundamentals that drive both B2B and B2C success, with a keen focus on understanding your audience's motivations and breaking down barriers to purchase.
Join us as we explore the importance of taking risks and keeping your brand relevant with unconventional ideas. Gareth shares invaluable lessons from daring campaigns, including a controversial Weetabix promotion and the pitfalls of overcomplicated messaging. From crafting brand awareness to winning prestigious awards during lockdown, Gareth's journey offers a masterclass in maintaining brand relevance and sparking significant public conversations.
Finally, reflect on marketing failures and the allure of new technologies that can distract from core fundamentals. Hear stories, like the PR stunt involving a human hair coat, and celebrate success stories like Spoon Cereals' rise on Dragon's Den. This episode is full of practical advice and real-world examples to help you avoid common pitfalls and achieve sustained brand success.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How brands can learn from the Saka x Nando's collaboration - Campaign Crunch
09 Jul 2024
00:14:51
What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we welcome our newest team member, Caitlin Wharmby, to discuss the sizzling Nando's and Bukayo Saka sauce campaign. We explore how Saka’s genuine affection for Nando's turned into a mouth-watering collaboration, placing him in the spotlight as the "head chef" in their latest marketing video, "Yes, Chef."
We break down what makes this campaign a standout success, from Saka’s personal connection to the brand to the eye-catching artwork that has everyone talking. Caitlin and Chris review the campaign's video, appreciating its engaging content and visual creativity. By blending the appeal of a popular footballer with a favourite restaurant, Nando's managed to create an authentic and relatable promotion that resonates with fans and food lovers alike. Tune in to understand the dynamics of celebrity partnerships and what makes them click in the world of marketing!
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
How a Twitter Fail Sparked Stuart Bruce’s AI Journey in PR
02 Jul 2024
00:55:56
AI in PR and Politics: Lessons from PR Futurist Stuart Bruce
Ever wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us to celebrate the first anniversary of "Embracing Marketing Mistakes" and share how AI has become an indispensable tool for PR agencies over the past year. From improving productivity to enhancing communication strategies, Stuart provides a deep dive into the practical applications of AI in the business world. We also analyse the upcoming general election, examining the communication tactics of various political parties and drawing parallels to corporate affairs.
Lawyers, take note—AI is not here to replace you but to make your life easier. Our discussion transitions to the legal industry, highlighting the transformative impact of AI tools such as Microsoft's Copilot. We cover cost-effectiveness, pricing strategies for early adopters, and the unique benefits of features like Copilot Studio and custom GPTs. The conversation expands to explore the ethical considerations of AI integration and the importance of building trust in these technologies, offering valuable insights for any industry considering AI implementation.
From the high-stakes world of politics and social media to the ethics of AI, this episode covers it all. We delve into the implications of deepfake technology, showcasing real-world examples and discussing how businesses can update their crisis communication strategies to combat these new threats. Reflecting on Stuart's experience with Alan Johnson's deputy leadership campaign, we explore how early adoption of platforms like Twitter set the stage for modern political communication. Finally, we emphasise the importance of a client-centric approach in business.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail
25 Jun 2024
00:55:20
Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO of the Tenth Man. We uncover how Ken's strategies transformed Paddy Power into an entertainment powerhouse, from their mischievous "black ops" division to their stunts that grabbed global attention, including one campaign that attracted scrutiny from the UN. Ken shares behind-the-scenes tales of how Paddy Power's irreverent approach helped them stand out in a crowded market.
Ever wondered how a pair of underpants could disrupt brands like McDonald's and Adidas? In our conversation, Ken reveals the genius behind Paddy Power's viral ambush marketing campaign during a European football tournament. By partnering with Danish striker Nicholas Bendtner, they turned a cheeky goal celebration into a global sensation. This move not only garnered massive attention but also forced UEFA to tighten its rules on guerrilla marketing.
We also explore how Paddy Power cleverly infiltrated major events, like cheekily sponsoring an event in London, France, during the 2012 London Olympics. From political betting ventures to the autonomy that fuelled creative freedom, Ken provides rich insights into the brand's playbook. We even touch on how other brands like BrewDog and Ryanair have successfully adopted similar disruptive tactics. This episode is a treasure trove of lessons for anyone looking to revolutionise their marketing game with a fearless and innovative approach.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Falling Over, Failed Funnels, and Facebook Ad Fiascos: 50 Episodes of Mistakes
03 Sep 2024
00:48:48
Ever wondered how booking events in different cities on the same dates could turn into a hilarious marketing lesson? Or what it’s like to fall over during a high-stakes pitch? Join Chris Norton and Will Ockenden, as we celebrate our 50th episode of Embracing Marketing Mistakes. We kick off with Lisa Thompson’s side-splitting stories that highlight the importance of attention to detail and keeping a good sense of humour.
Imagine launching a design-focused pet store right in the middle of the 2008 financial crisis. We revisit this rollercoaster journey, sharing the emotional and financial hurdles of moving from a physical store to an online platform. Learn from our experience about the resilience needed to navigate business failures and turn them into future successes.
From the outrageous chocolate milkshake stunt by Arla to runaway buffaloes in Sydney, this episode features some of the wildest marketing and PR disasters we’ve encountered. Hear stories from Meagan Williamson and Anil Manji about costly mistakes and the lessons we can all take away from them. Whether it’s about avoiding PR nightmares or making wiser investment choices, this episode will leave you with a strong list of practical advice. Celebrate with us and don’t forget to share your own marketing mishaps as we laugh and learn together.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈