Explore every episode of the podcast Email Einstein Ingenious eCommerce Email Marketing by Flowium
| Title | Pub. Date | Duration | |
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| Final Episode: Business Lessons on Pivoting, Pausing, and Growth | 23 Dec 2025 | 00:32:07 | |
12 - This is the final episode of the Email Einstein podcast. After five years of hosting the show, Vira and Andriy reflect on their journey. They talk about how to decide whether to keep pushing a project or bring it to a close. You will hear why ending a project is not failure. It is a strategic decision. | |||
| Maximize December Sales With 3 Mini-Holidays | 25 Nov 2025 | 00:36:14 | |
11 - Explore opportunities after the Black Friday and Cyber Monday rush. 🎁 1,200+ Holiday Email Examples from Top eCommerce Campaigns Vira and Andriy, our email marketing experts, cover three key December mini holidays, including Giving Tuesday, Green Monday, and Boxing Day, and explain how they drive revenue. Hear real campaign examples from top brands and get clear steps to maximize sales and keep your campaigns running smoothly during the post-BFCM season. Plus, they share quick tips for BFCM and December campaigns that you can implement to keep your email marketing running smoothly during this busy period. | |||
| Top Revenue-Driving Email Flows You Need to Set Up | 25 Feb 2025 | 00:42:51 | |
2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue. Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker. You’ll Learn
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| Unique Email Marketing Campaign Ideas for August | 26 Jul 2022 | 00:35:15 | |
106 - This week, Vira’s joined by Project Manager Amanda Terpening to discuss some creative campaign ideas for August. Let’s get into it! | |||
| The Do’s and Don’ts of Productivity in eCommerce with Special Guest Paul Minors | 19 Jul 2022 | 00:43:44 | |
105 - In this new work-from-home world, productivity has become a bit of an obsession for everyone. We’re all trying to be more productive, from everyday managers and business owners to personal development gurus and CEOs. But how do we actually become more productive? That’s what our guest Paul Minors, the King of Productivity, is here to answer. He’s here to share his fundamental productivity principles and some of the most common mistakes people make when trying to be more productive. We’ll also share some great tools and apps you can implement in your business to boost your productivity fast. We hope you enjoy this re-released episode. In this new working world, Paul’s tips feel more useful than ever! Enjoy. | |||
| How to add Gamification to your Email Marketing Strategy with Dmitry Kudrenko | 12 Jul 2022 | 00:43:58 | |
104 - Who doesn’t love games? They’re fun, engaging, and a great way to share experiences with the ones we love. Can we use games to improve engagement and customer retention in our email marketing strategy? That’s what our special guest Dmitry Kudrenko is here to help us uncover!
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| Why your Sales Emails Suck and How to Fix Them with Dave Rodenbaugh | 05 Jul 2022 | 00:51:30 | |
103 - This week, we're going to dive into a crucial topic: how to make your emails suck less. This is the poetic and straight-to-the-point style of this week's guest, Dave Rodenbaugh!
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| Unique Email Marketing Campaign Ideas for July | 28 Jun 2022 | 00:35:06 | |
102 - For most eCommerce businesses, July and August will be some of your slowest months in terms of revenue. Most of us are out enjoying the warm weather rather than shopping! That’s why your emails need to work twice as hard to get the attention that your business deserves. You’ll Learn
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| How Successful Brands are Innovating their Subscription Programs | 21 Jun 2022 | 00:33:16 | |
101 - Vira’s back in the lab with special guest Matthew Holman. He’s an eCommerce subscription wizard who’s been helping brands boost customer loyalty and revenue by optimizing their subscription strategy. You’ll Learn
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| What Email Marketing Trend will Help Marketers Succeed in 2022? 100th Episode Special! | 14 Jun 2022 | 00:49:10 | |
100 - One. Hundred. Episodes. This episode is a celebration of a milestone that the entire team behind Email Einstein is incredibly proud of. From everyone at Email Einstein, thank you to every single listener. We would not be here without you. One hundred is a big number, and we have a big episode to celebrate! This week Vira and Flowium’s founder Andriy Boychuk sit down to discuss what trends will take off for email marketers in 2022. We’ll discuss where this industry is headed and what you need to know to stay ahead of the curve in 2022. If you’re dying to know what’s hot and definitely not in 2022, this episode is for you! | |||
| How to Use Organic Content as an Opt-in for your eCommerce Business | 07 Jun 2022 | 00:43:42 | |
99 - eCommerce is an ultra-competitive business, especially when you’re up against titans like eBay and Amazon. But Sean Reyes and his team at Shock Surplus found a way to cut through the clutter and beat Amazon at their own game. Content. Creating compelling, informative, and frankly, fun content has helped Shock Surplus climb google search rankings to sit above Amazon for the word “shock” and skyrocket their revenue year over year. This week on Email Einstein, Vira sits down with Sean to find out how he did it, and what lessons he can share with other email marketers and eCommerce business owners. Strap in for a drive deep into the wild world of content marketing. | |||
| Email Marketing Campaign Ideas for June | 31 May 2022 | 00:43:10 | |
98 - This week, Vira’s joined by fellow email obsessive and project manager extraordinaire Dawnna Goller! We’re sharing our very favorite summer-starting Campaign Ideas for June. Summer’s starting, school’s ending, and there’s a feeling of unlimited possibilities. While summer is a bit of a lull in the eCommerce world, it’s hugely busy for monthly observances and holidays! It’s your chance to use some creativity and personality to encourage those sluggish shoppers to create connections and conversions! We’ve got an huge list of content ideas for you. Starting with well-known observances, Pride Month, Father’s Day, the Start of summer (June 21st), and even some you might not have heard of like National Donut Day (June 3rd), Upsy Daisy Day (June 8th), or National Iced Tea Day (June 10th)! | |||
| Why eCommerce Businesses Need A Mobile App In 2022 | 24 May 2022 | 00:50:08 | |
97 - Today we will be talking to Sina Mobasser, Founder & COO at Tapcart, the market leader in mobile eCommerce and a team of enthusiasts devoted to helping eCommerce brands grow their presence on mobile. | |||
| Top 5 Email Marketing Trends to Watch in 2025 | 28 Jan 2025 | 00:41:40 | |
1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!
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| Best Practices for Email Design in 2022 with Emily Ryan | 17 May 2022 | 00:44:26 | |
96 - The Email Einsteins are back in the lab again. This time with a special guest, Emily Ryan! She’s a self-proclaimed email geek with nearly a decade of experience heading up her email marketing agency, Westfield Creative. Join Vira and Emily for a dive deep into the dos and don’ts of email design. We cover everything from font sizes, to button spacing, to the pros and cons of plain text. If you’re building out your email templates and looking for advice, this episode is for you! Let’s get into it. | |||
| Building your eCommerce Tech Stack in 2022 with Derric Haynie | 10 May 2022 | 00:40:41 | |
95 - With over 6500 apps in the Shopify Store, and some 250 new apps entering the market every month, building a profitable and effective tech stack is more challenging than ever. Vira is joined this week by Derric Haynie to break down the process of building out your tech stack in 2022. He’s a wealth of information on how eCommerce brands can use technology to better their business. We’re covering a lot this week. Grab a notepad or your laptop, and let’s dive into the wide world of tech apps! | |||
| Collaborative Tools to aid your Email Marketing Strategy | 03 May 2022 | 00:43:58 | |
94 - Teamwork makes the dream work. Sure it’s cliche, but it’s also true. Collaboration is what keeps companies together. This week, Vira is joined by Flowium’s COO, Amara Ricord! We couldn’t think of a better guest to help tackle today’s topic: Collaboration tech tools for your business. Amara is the queen of collaboration. Her expertise has shaped everything we do at Flowium. We’re a truly global team. Managing is hard enough across a table, let alone time zones and continents. We’re all about finding the intersections between emerging technology and human insights. That’s the collaboration sweet spot, especially with hybrid work looking like it’s here to stay. So let’s get collaborating! | |||
| Email Marketing Campaign Ideas for May | 26 Apr 2022 | 00:30:21 | |
93 - This week Vira’s joined by four special guests, Flowium Project Manager, Uzair, and his three cats. We say it every month, but these are our favorite episodes to make. Tune in for some creative content ideas for your May campaigns. | |||
| SMS Segmentation Strategy | 19 Apr 2022 | 00:23:31 | |
92 - Today’s a sad day for the Email Einsteins podcast. This will be Alissa’s last episode with us. She’s been a core member of the Flowium family for years, and we wish her all the best! This isn’t just a farewell episode. We’ve got some great tips for getting the most out of your SMS list. The Email nerds are back to nerd-out about SMS once again. Tune in for our guide on segmenting your SMS list. This episode dives deep into the metrics you should be tracking on SMS and how best to engage every level of engaged customers. After this episode, we may have to rename the show to SMS Einsteins. Let’s get into it! | |||
| Segmentation Strategies for First Time Buyers | 12 Apr 2022 | 00:27:48 | |
91 - The Mad Scientists are back to tackle their most requested topic - list segmentation strategies! No matter how your consumers enter your funnel, you should have a personalized message prepared for them. You’ll increase click-through, brand loyalty, and ROI for those abandoned cart deals. This episode covers some in-depth strategies, so grab a coffee, a notepad, get comfy, and let’s dive in. | |||
| Retention Tactics in Email Marketing with Robbie Fitzwater | 05 Apr 2022 | 00:46:53 | |
90 - Customer retention is the name of the game this week. Vira and Alissa are back with special guest Robbie Fitzwater to give you the ins and outs of customer retention. Acquisition is where most businesses and marketers focus their time. Building a vast customer base is inherently appealing. It’s addictive. But it’s not the most stable way to grow your business. Increasing the lifetime value of your customers will protect you in the long term and help give you stable growth, especially in volatile markets. Attention is the most valuable currency for a marketer. Getting attention is hard, but keeping it is harder. We’ll share how you can start playing the retention long game from day one with your customers in this episode. Let’s get started! | |||
| Email Marketing Content Ideas for April | 29 Mar 2022 | 00:25:45 | |
89 - The mad scientists, Vira and Alissa, are back in the lab to share some content ideas and inspiration for April! We’ve covered all the major holidays and observances, plus a few you might not have heard of. | |||
| Email Accessibility with Megan Boshuyzen | 22 Mar 2022 | 00:35:24 | |
88 - Did you know that 1 in 12 men and 1 in 200 women experience some form of colorblindness? Or that 5-10% of the population is Dyslexic? Or are 65% of people who experience hearing loss under retirement age? More common than you thought, right? Us too. Accessibility is a crucial part of creating a welcoming and positive customer journey. If you ignore the rules of accessibility online, there’s a good chance your readers could suffer. In this very special episode, we’ve got Megan Boshuyzen in the lab! She’s a senior developer at Pathwire who’s here to share the ins and outs of making your emails more accessible. A few minor tweaks to your processes can make all the difference for any of your customers living with (dis)abilities. | |||
| 5 Best SMS Marketing Platforms Compared | 15 Mar 2022 | 00:20:15 | |
87 - This episode breaks down the pros and cons of a few of the industry’s leading SMS marketing platforms. We focus mainly on the two most powerful tools, Attentive and Klaviyo. Vira and Alissa share their experience using both platforms and give valuable insight for you when it comes time to pick a platform to build your SMS empire. SMS has massive potential if implemented correctly, so be sure to subscribe to Email Einstein for more SMS tips & tricks coming soon! | |||
| We’re Rebranding Our Podcast! | 02 Apr 2024 | 00:07:08 | |
Exciting news—our podcast is getting a makeover! | |||
| Crisis Emailing | 08 Mar 2022 | 00:21:00 | |
86 - Last week was the first time we’ve missed an upload in nearly two years. If you’re following the ongoing crisis in Ukraine, you’ll understand why. Flowium is an international team, an international family. But we thought it best to share some observations we’ve made as a team over the last weeks. This week we’re going to dive into how businesses can conduct themselves better during times of crisis. What messages are valuable to send and which to avoid. Let’s get into it. This episode is lovingly dedicated to Anna, Vadym, Olena, and Max. Stay safe. | |||
| Content Ideas for Email Campaigns - March | 22 Feb 2022 | 00:37:31 | |
85 - Strap in for another fun episode straight from the lab of the Mad Marketing Scientists from Flowium. Vira and Alissa share all the best March holidays and get your campaign calendar ready to rock the start of spring. There’s a lot more to March than just St. Paddy’s Day. We’ve got a day-by-day breakdown of the month, hitting all the holidays and observances, you know, and a few new ones too. Bet you didn’t know March 14th is International Nap Day! There are endless opportunities to hone in on these holidays. Let’s get your brand into the conversation and send some truly unforgettable emails. | |||
| The Top 3 SMS Automations to Set Up | 15 Feb 2022 | 00:30:25 | |
84 - The SMS rules aren’t the same as the rules for email marketing. We’re here to share the basics and teach you how to set up your introductory flows. | |||
| Why Aren’t My Emails Working? Deliverability 101 with Klaviyo’s Francis Baker | 08 Feb 2022 | 00:44:56 | |
83 - The Email Marketer’s greatest fear: your team spends weeks crafting the perfect email campaign or flow. Your copy is flawless, the design breathtaking, the offer unignorable. But your returns? Nothing. No click-throughs, no opens. Your email landed in the spam folder. Why? Where did you go wrong? It’s happened to the best of us, and this week on Email Einstein, Vira and Alissa are going to find the answers you need to keep this tragic story from happening again. The mad scientists are joined this week by Francis Baker, Klaviyo’s Deliverability & Compliance expert. He’s here to answer those burning questions, why are my emails not getting delivered, and how you can keep your open rates high and revenues higher. | |||
| The Winback Flow Part 2: How to Segment your Email List for Flows and Campaigns | 01 Feb 2022 | 00:26:32 | |
82 - The Winback flow might be the most profitable in your entire email marketing strategy. These emails are a powerful tool to turn all those one-time shoppers into lifelong customers. But what should these emails say? And when should you send them? And who should you send them to? Find all these answers and more in this week’s episode of Email Einstein. | |||
| The Winback Flow Part 1: New Winback Strategies to Try | 25 Jan 2022 | 00:22:01 | |
81 - In part 1 of our multi-episode series, Vira and Alissa share 3 brand-new strategies to hone your win-back flow and turn one-off-shoppers into lifetime loyalists. The key? Understanding your customer’s experience. | |||
| 5 Steps to Get Out of the Spam Folder | 18 Jan 2022 | 00:38:59 | |
80 - The spam folder is a black hole for email marketers. Once you’re in, it can feel impossible to get out. If you’re stuck in the spam folder, don’t worry. | |||
| Building a Powerful SMS Marketing List | 11 Jan 2022 | 00:22:30 | |
79 - Imagine having a direct line to your very best customers. Imagine a 90% open rate on your marketing messages. Imagine an entirely new revenue channel you can set up with the eCommerce software you're already using. You don't have to imagine. That's SMS marketing. And The Email Einsteins are back to give you all the info you need to start building your list. Vira and Alissa share three easy-to-implement strategies to help get your SMS strategy off the ground ASAP. | |||
| 4 Golden Rules of Effective Segmentation in 2022 | 04 Jan 2022 | 00:37:27 | |
78 - Vira and Alissa share the best ways to divide your list and ensure every email you send is relevant, engaging, and profitable. Our 4 golden rules give you a practical foundation so you can start building your segmentation strategy right away! | |||
| Biggest Email Marketing Lessons 2021 Has Taught Us | 28 Dec 2021 | 00:31:27 | |
77 - If your resolution is to grow your email marketing brain, you’re in the right place! In the last episode of Email Einsteins for 2021, Vira and Alissa share their biggest lessons to take with you into 2022. More than 70% of Black Friday/Cyber Monday sales were made on mobile this year! It’s true. Mobile is the undisputed king of E-commerce. It’s where you and your business need to shine. That’s the most important thing the Mad Scientists have said all year. Mobile optimization & SMS marketing are your business’ best friends in 2022. | |||
| Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales | 26 Mar 2024 | 00:44:12 | |
193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. You’ll Learn
Resources Mentioned in This Episode | |||
| Creative Email Campaign Ideas for January | 21 Dec 2021 | 00:33:12 | |
76 - January has a bad reputation as being the lull month for e-commerce. Everyone is all shopped out after the holidays and looking to reset and start fresh. Many brands think it’s a time to sit back and wait for the next big holiday or event. The Email Einsteins are here to change that. This week we’re rewriting January’s reputation! And all it takes is some fresh, new campaigns to engage and nurture those subscribers. Vira and Alissa cover all the classic, tried-and-true strategies in this episode, but the real power comes from standing out from the crowd. We share our unique twists like the ‘New Year, Same Me’ campaign to help make your emails shine. | |||
| Three High Converting Email Automations to Implement in 2022 | 14 Dec 2021 | 00:26:30 | |
75 - Hot off the presses: The Einsteins are back with a brand new episode! This week Alissa and Vira dive into some exciting new flows to implement in 2022. If you’re looking for some incredibly high converting automations, you’ve come to the right place. | |||
| 4 Simple Ways to turn One-time Seasonal Shoppers Into Lifelong Customers | 07 Dec 2021 | 00:43:38 | |
74 - Return customers are your real moneymakers. They are 9 times more likely to convert than new leads and spend 3 times more on average than one-off customers! But how do you entice them to come back when the sales and holiday excitement have worn off? That’s where the Email Einsteins come in. Your hosts Vira and Alissa, break down their most effective strategies to make the most of all those new shoppers you gained during Black Friday & Cyber Monday. Let’s make the most of all those new one-off shoppers. | |||
| 6 Proven Strategies to Navigate the Post-Holiday Season Slump | 30 Nov 2021 | 00:36:11 | |
73 - The insights so nice, we’re sharing them twice! This week on Email, Einsteins, Vira, and Alissa break down how to survive and even thrive in the dreaded post-holiday slump of January and February. We share some powerful strategies to re-engage your list, encourage new sales, and build lasting customer relationships. | |||
| The Last-Minute Black Friday Cyber Monday Checklist | 23 Nov 2021 | 00:30:37 | |
72 - There’s less than a week until the biggest online shopping day. Ever. This week on Email Einsteins, Vira and Alissa put together their checklist of quick wins to help fine-tune your Black Friday Cyber Monday performance. Tiny changes can make a world of difference for your customers. These mad scientists tackle everything from automating your abandoned cart flow to fine-tuning your return policy and customer service strategy. But their #1 tip? You’ll have to tune in to find out. While it’s the biggest shopping weekend of the year, it’s still Thanksgiving. Our six quick tips will help reduce customer friction and automate your strategy. Less hands-on work means you can kick back, enjoy the holiday, and watch the revenue roll in. | |||
| How to Write Black Friday Subject Lines that Convert | 16 Nov 2021 | 00:28:48 | |
71 - In this episode, we’re sharing our five favorite styles of subject line that will be your best friend in 2021. We’ll give some examples of highly effective subject lines and break down why they work. We want you to get the most out of those precious 50 characters and stand out this Black Friday. | |||
| Black Friday Cyber Monday: The Bounce Back Strategy to Hook Holiday Shoppers | 09 Nov 2021 | 00:23:25 | |
70 - On this episode of Email Einsteins, we break down our proven techniques to keep all new customers engaged and coming back for more! The secret? A post-purchase bounce-back flow that incentivizes that second purchase immediately. | |||
| Black Friday Cyber Monday Campaign Strategy | 02 Nov 2021 | 00:25:43 | |
69 - Black Friday is coming up. Fast. There's an estimated $90 billion (yes, with a B) in sales up for grabs this year. When one-fifth of those are coming from email, your campaign strategy needs to be top-notch. In this episode, we dive into the nitty-gritty. Breaking down exactly what you should be sending, when, and to which customers to make the most of this Black Friday weekend. Get ready to send a lot of emails. This is the only time we'll ever tell you it's a good idea to blow up your customer's inbox! | |||
| Black Friday Cyber Monday Strategy: The Early Bird Opt-In | 26 Oct 2021 | 00:18:42 | |
68 - The early bird opt-in is a great way to get your list primed and ready for the big shopping days, but it’s also a really good strategy when you want to get them on board before the holiday season starts! | |||
| Creative Promotion Ideas for Black Friday Cyber Monday | 18 Oct 2021 | 00:31:57 | |
67 - Black Friday and Cyber Monday are just around the corner! If you're looking for creative promotion ideas to get your store noticed, this episode is for you. | |||
| How to Pick a Name for an eCommerce Business: 12 Best Practices | 19 Mar 2024 | 00:55:37 | |
192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names. You’ll Learn
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| High-Ticket Sales: 3 Ways to Sell an Expensive Product | 12 Oct 2021 | 00:28:56 | |
66 - Businesses and marketers who want to conquer the luxury consumer market need to learn the new rules of communication, localization and design if they want to be successful. In this episode, you’ll learn
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| How Apple's Mail Privacy Protection Impacts Email Marketing | 05 Oct 2021 | 00:32:46 | |
65 - iOS 15 is now out, and it has marketers and eCommerce business owners preoccupied. Apple introduced a new Mail Privacy, aka the death of the open rate. In this episode, we’re discussing how this new development is going to affect marketers, business owners and consumers, and what you can do to continue sending the right messages to the right people on your list. | |||
| 4 Key Segments You Need To Send To This Black Friday | 28 Sep 2021 | 00:35:24 | |
64 - Holidays are approaching fast, so if you haven’t started preparing for the holiday season, you need to start now. In this episode, we’re talking about how to create the right segments, so you can send the right message to the right person for better results. | |||