It doesn’t matter where you get your data, university websites are the most trusted communication channel for students when making their study choices.

Kyle is joined by Guus Goorts, author of the new book Genuinely Helpful: A practical guide to effective university websites. They talk about why websites endure and what schools need to make sure that their is... genuinely helpful.

Most students don’t attend open days, and even those who do, expect (and use!) some kind of virtual experience to enhance the occasion.

Joining Kyle to discuss the data is Jonny Harper, Chief Technology Officer at Revolution Viewing. Jonny brings over a decade’s know-how in building digital experiences that convert, including:

*When personalisation is most effective

*How to scale your content efforts

*Best practice for UX design

This episode is in partnership with Revolution Viewing.

In today's episode, Kyle is interviewed by the Keystone Education Group on the Higher Ed Chats Podcast.

If you're looking for a good snapshot of the state of content and community marketing in higher ed, or just some fresh ideas and new perspectives - this one is for you.

What do students need from a virtual tour, and how can you make your experience memorable?

Today I’m joined by Shiro Hatori, Director of Demand Gen at Concept 3D. When it comes to virtual tours, Shiro in an expert in students' expectations and how can design experiences that leave a lasting impact.

Spoilers, a lot has changed since 2020.

The first rule of podcasting is that it takes 12 to 18 months to build anything that could be regarded as an audience - unless the podcast is Tales from the Departure Lounge.

Today, Kyle is joined by the show's hosts, the two higher ed legends, Andrew Plant and Nicholas Cuthbert, sharing their story of how they went from zero to 10,000 downloads in just 10 months.

Listen to Tales from the Departure Lounge, a show about travel for international student recruiters.

We’re used to using ambassadors for recruitment, but what about retention? Is there a role for ambassadors in helping current students build that all-important sense of belonging?

Joining me for today’s show is Ula Polsky, Director of Global Student Engagement at Northeastern University.

Ciara McNally, Head of Customer Success at the Ambassador Platform

And Northeastern student, Tishya Bathija for a new take on how ambassadors can create belonging on campus.

This episode is sponsored by The Ambassador Platform.

Kyle takes a deep dive into the findings of Edified’s Experience Tracker, a benchmark for the state of student enquiry handling around the world.

Joining him are two voices instrumental in the report - Elissa Newall and Jennifer Parsons - for their take on what students expect and how institutions can deliver.

There’s plenty of material on the power of ambassador marketing, but relatively little on how to build a legendary team.

Today, Kyle's joined by Niall Horan, Global Student Admissions Executive at University of Galway, and Matt Pilling, Customer Success Manager at the Ambassador platform to cover:

• How to find the right ambassador talent
• Ways to structure peer-to-peer marketing operations
• How to manage students who are the face of your brand

This episode is sponsored by the Ambassador Platform.

Kyle interviews Jacky Gurr, course director for (BA Hons) Content Creation at Confetti Institute of Creative Technologies. Half of the programme's students already have jobs and Jacky shares how she’s taken the degree to market, and why businesses are queuing up to employ her students.

Ambassador marketing is no longer a secret weapon. The majority of schools are now either a) working with ambassadors or b) wishing that they could do so more. So how do you differentiate your peer-to-peer activity?

Joining Kyle is Stuart Smith, Director at IDP and Nik Higgins, Co-Founder at the Ambassador Platform

We share how the best ambassadors are helping students map out their future, and why schools should strive to be different with their ambassador marketing in 2024

This episode is delivered in partnership with The Ambassador Platform.

Kyle joins Ruth Dale and Rebecca Roberts on the Behavioral Change Marketing Podcast to discuss how schools can strive to be different in 2024.

Kyle interviews Jaime Bradford, head of recruitment operations at DMU and Helena Torree, marketing manager at NCUK, on what to watch out for in 2024. Topics covered include AI (duh), new ways to think about peer-to-peer and proven methods to make an impact at the middle of the marketing funnel.

Being a creator, influencer or content entrepreneur. These are the top careers young people want in 2024. So why is no university going after them?

Kyle is joined by Samantha Fanning, Head of Digital Experience at UCL and Will Nobel, Director at Squiz to discuss AI, declining social media engagement and why websites are still the most trusted resource for students making study choices.

Kyle is joined by Paul Napleton, Head of Digital & Marketing Automation at UEA (and fellow Nintendo fan) to discuss what universities can learn from Super Mario.

It used to be good enough to put a student chat on your website, but the best schools (and ambassadors) are taking the medium to new places.

Today, Kyle is joined by Ciara McNally from The Ambassador Platform and two student ambassadors Victoria Lay and Ilya Smut for their take on the new peer-to-peer playbook.

This episode is sponsored by the Ambassador Platform.

Some of the most-cited reasons content strategies fail are either a) lack of consistency in delivery or, b) stakeholders not being on the same page… but we often forget both of those are a result of problems with governance (the frameworks, structures, and processes to manage content.)

Today, Kyle's joined by Ed Braddock (Chief Customer Officer at Squiz) and Greg Sherwood (Chief Technology Officer at Squiz) to share how you can get governance on the table and design processes to promote, rather than inhibit speed.

Kyle is joined by UCAS's senior insight lead Jo Richards and principal insight consultant and Megan Edwards for a dive into the unlikely ways students are thinking about their subject choices.

Download the Project Next Generation Report

Kyle speaks with Volodymyr Manoilo, founder of Studentspeak, an organisation helping students discover their ideal degree based on what inspires and makes them happy.

Kyle speaks with Zack Busekrus on the changing nature of media and why vitality may soon be a thing of the past.

Today's episode comes courtesy of the Enrolify Podcast.

Kyle speaks with Jay Rathell, Chief Media Buyer at Yamaro83 on how universities can use Facebook and LinkedIn ads to reach their enrollment goals.

Kyle shares two tips for speakers and exhibitors hoping to attract an audience at higher ed conferences

52% of Gen Z trust generative AI enough to help them make informed decisions (Salesforce.)

Kyle shares what this means for traffic to your university website.

Further reading and show notes

Offical university LinkedIn accounts are the only ones seeing growth. Read

High-achieving young people (apprentice example) on LinkedIn. Look

This episode, the guests set the agenda. Kyle joins Allison Turcio, Gil Rogers and Teege Mettille on 1:1 student marketing, antiviral content and the crunch of US higher ed.

The episode is courtesy of the FYI Podcast.

A trip to a theme park prompts a different way to think about higher ed marketing.

Kyle interviews ZeeMee's head of marketing Harrison "Soup" Campbell, and its CEO Vanessa Didyk about what makes for great community marketing in 2023.

It’s a common misconception that students don’t read their emails, leading marketers to believe that the effort outweighs the benefit.

But – they read them. They digest them. They make life-changing decisions based on them.

Kyle joins UCAS's director of marketing Dave Penney and its campaign manager Jack Taylor to determine, once and for all, if student email is dead.

View the report

Kyle interviews Jo Marshall, 20-year copywriter in the higher ed niche. Jo shares the top higher ed copy cliches and why schools should think about getting their academics on LinkedIn.

Kyle hosts a conversation on adding AI to higher ed marketing ops, featuring Nik Higgins (co-founder of the Ambassador Platform) and Priyank Mistri (Digital Marketer at Fanshawe College.)

For higher ed, personalisation is a battleground of expectations. Organisations like Amazon and TikTok are placed on a pedestal, but the reality for universities is that it's not an equal playing field.

Today I’m joined by Toby Margetts, digital experience expert, and Julie Brettle, Chief Product Officer at Squiz.

We cover how generative AI is transforming personalised content, and frameworks for marketing personalisation in 2023.

Your 5-minute Clearing update, including an overview of Results Day, popular subjects by search and growing popularity, and examples of universities doing good marketing.

Students are more talkative this Clearing. According to new data from Uni Compare, interactions across its platforms (including its Clearing app) are up 203%.

On today’s Education Marketer Live, I’m joined by Uni Compare’s founder and CEO, Owen O'Neill, to dive into the detail.

• Which subject areas are hot
• Why students are asking more questions
• Which universities are capitalising on trends

Uni Compare is home to one of the largest Clearing audiences on the planet.

I’m ready to learn a thing or two.

Let’s get on with the show.

Podcasting is a maturing medium and to stand out, you need to offer something different. The university podcast, This is Purdue, fits the bill.

Its host, Kate Young, is its full-time producer and creator, and having surpassed 1m listens on YouTube, joins us today to offer insight into how to get your podcast seen and heard.

It’s shaping up to be a tough Clearing More students are going into confirmation and Clearing holding an offer, up from 89% to 92% this year.

Also, higher tariff institutions have made 4% more offers than they did by this time last year. Come A-level results day, there could be a lot less to play for.

However, knowing what students want, current subject demand and how to rise above the noise won’t hurt your chances.

It’s time for a Clearing special.

Joining Kyle for today's show is the founder and CEO of Uni Compare, Owen O’neil.

Owen brings insights from over 40,000 Clearing students navigating their choices:

• Regions where students are most likely to change their minds during clearing
• What matters to students when choosing a course in Clearing
• Content gaps and where institutions should focus
• Week-by-week demand across 91 subject areas
• Students’ comms and channel preferences

Kyle interviews Kris Achten, marketing lead for KdG University of Applied Sciences and Arts.

Over four years, Kris has built KdG’s marketing function from just 2 people to a high-performing team of content, email marketing and international recruitment experts. Hear how he used email marketing to double applications and why the School has only recently invested in social media.

Kyle, Founder of Education Marketer, is in conversation with Gil Rogers, host of the FYI podcast and fractional CMO for EdTech start-ups.

Discover what actionable things you can be doing to better connect with a student audience, and what drives both marketers nuts about working in higher ed.

You’ve heard of content marketing and content strategy, but what about content design?

As the quietest sibling of the content trinity, it may not have the mass following of content marketing but it is still critical for how students perceive your university.

Joining me to discuss its relevance in 2023 is Mei Ching Koon and Nick Condon, both from the company Squiz.

Mei is a CMO with an enviable background in CX and Digital Product Development

And Nick has done his time on the front lines of digital government service design, publishing and higher ed.

Working with youth audiences, it's tough to stay ahead of trends and know where your institution fits.

Today, courtesy of Hear It podcast, Kyle is in conversation with Rebecca Roberts, Founder of Thread and Fable.

Learn how institutions can remain relevant with student audiences, and what some are missing when communicating with young people.

Let's get on with the show.

A year or so ago you couldn’t move for the phrase “hybrid events," but since then the landscape has changed dramatically with most universities returning to in-person activities…

But is this what students want?

Joining me today is Jon Cheek, The Founder of Uni Taster Days. Based on the tens of thousands of events published on unitasterdays.com, Jon shares what we need to be doing to win students’ attention.

The pivot to community is real. In recent months, all major social platforms have dropped community-based features, but what strategies can you use at your institution to leverage them?

Today, courtesy of the Marketing Tales podcast, Kyle speaks with Chris Rapozo about community marketing and why universities need to be involved.

In the age of niche digital media, entire series can be built from a university's subject area expertise. But are we missing a trick when it comes to winning attention?

Joining Kyle today is Robb Conlon, Founder of Westport Studios, a company making a name for itself in the higher education podcasting space.

Robb has produced around 2000 podcast episodes, across 30 shows with 10 of them being in higher ed.

We're all about to be taken to school.

Let's get on with the show.

Jonathan Sabarre, Marketing Director of Newcastle University, and Kyle discuss the latest digital media and content trends impacting higher ed marketers.

Universities love search. Your typical institution will see between 35% and 55% of its web traffic arrive via organic search.

But now with generative AI providing personalised content directly in search engine results - is the status quo under threat?

Joining me for the first in a series of special episodes about what matters to higher ed digital teams, is Squiz:

- John-Paul Syriatowicz (Co-Founder and Executive Chairman)

- Julie Brettle (Chief Product Officer)

Let’s get on with the show.

Six months on from the launch of ChatGPT, university marketing teams are now using generative AI in their workflows.

On today’s episode, Director of Demand at Concept 3D, Shiro Hatori, and I discuss a new kind of content ops.

This episode comes courtesy of the Higher Ed Demand Gen Podcast.

Which universities are winning when it comes to community marketing?

Joining Kyle today on the podcast is Amy Parker-Johnson and Joe Woodcock from The Student Room.

Both bring their knowledge of how universities can genuinely connect with students, and what taking a community-first approach can do for your recruitment.

As the initial hype around ChatGPT starts to clear, it’s making way for genuine questions around copyright, marketing operations and how education marketers should be using technology at scale.

Today, a special episode - I’m joined by Bart Carlor, Caroline Dunn, Troy Singer and Chris Rapozo to cover the gambit of ChatGPT, and why this technology should be front and centre of your marketing ops in 2023.

This episode comes courtesy of Hannon Hill.

Kyle shares how generative AI in search engines could start to eat higher ed's lunch.

Where higher ed could be missing a trick with "try before you apply" courses.

How do you measure the impact of content? If you're done with likes, shares and engagements - this one is for you.