EDGE with Brandon White – Details, episodes & analysis

About Becca Jordan Wright

Becca is the Founder and Owner of Piedmont Pennies, North Carolina's handcrafted cheese snack.
 
Born and raised in North Carolina, with a corporate background in Management Consulting and Big Tech, Becca's love for hospitality and food was finally realized when she launched Piedmont Pennies D2C in September 2020 during the global COVID-19 pandemic.
 
Becca's goal was to provide her community a way to "Stay cheesin" during the difficult times of COVID, and she enlisted the help of her fellow MBA classmates to "pinch pennies" and market.
 
Today, Piedmont Pennies is based in Charlotte, NC is sold in 20 stages from gourmet stores to large grocery stores and is always for sale a online at Piedmont Pennies.
 
Based on her Grandmother's recipe, these spicy cheese snacks are the perfect cross between a homemade cracker and a biscuit. They pair perfectly alongside a cold beer or glass of wine, and make the ideal charcuterie board addition for your savory snack lover.

Piedmont Pennies is a certified woman-owned food business by the Women's Business Enterprise National Council (WBENC).

Becca has her undergraduate and MBA from UNC, Chapel Hill.

 
EPISODE LINKS:

Get your cheese fix at Piedmont Pennies online
https://PiedmontPennies.com

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Elina gives her playbook how she built Dood Woof from zero to $2 million in revenue in just 2 years. Completely bootstrapped and with no prior knowledge how to build a consumer product much less any product in the pet market.

About Elina Panteleyeva

Elina is the founder of Dood Woof, a fast-growing eCommerce brand built specifically for Doodle dog owners. After being laid off in 2023, she bootstrapped her business from zero to 7 figures in ~1 year with no investors.

Alongside running her brand, Elina helps other founders grow and scale their eCommerce businesses by teaching practical, proven strategies for standing out in crowded markets, building raving fan bases, and creating brands customers genuinely trust.

Links

• Dood Woof - https://doodwoof.com
• Elina Talks Brand - https://elinatalksbrand.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Jerry Seinfeld used this strategy to develop the daily habit of writing jokes.

Learn this simple productivity technique and build lasting daily habits that will boost your confidence, energy and productivity.

Links from the Episode

• The Productivity Podcast
  
  Follow Productivity on Apple Podcasts
  
  https://podcasts.apple.com/us/podcast/productivity/id1694396715
  
  Follow Productivity on Spotify
  
  https://open.spotify.com/show/4pbUJipdWzLHdHaKoqZ2i8?si=c5d3b12b00dc45a3
  
  Or Search "Productivity Brandon" on your favorite podcast player.
  
  And you can listen on the Productivity Podcast Website here
  
  https://TheProductivityPodcast.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Five  competitive advantage ideas you want to include in your Barriers to Entry Slide in your business plan.

You may already have these or can set a goal to implement one or several of them to make it harder for your competitors to catch you.

EPISODE LINKS

• Back of the Napkin to...Business Plan in 11 Slides
  So easy you can build your business plan on a flight from San Francisco to New York
  Best price on Amazon
  https://www.amazon.com/dp/B0C1DBTDZG/

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Eating healthy, myth busting some diets, "health foods" and learn a reasonable approach to eating for a healthy life.

About Jaclyn (Jackie) London

Jackie is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, brand consultant and media spokesperson in relentless pursuit of making better health and wellbeing accessible to all.

As the former Head of Nutrition & Wellness for WW (formerly, Weight Watchers), she was responsible for championing nutrition science through communication across consumer-facing programs, content platforms, strategic partnerships, consumer products and experiences. She also served as the brand’s consumer health & wellness media spokesperson, bridging the gap between scientific research into real-life application. 

Prior to joining WW, Jaclyn served as Good Housekeeping’s nutrition director, responsible for the creation, execution, and oversight of the brand’s nutrition-related content across media platforms, including meal prep and planning content; nutrition and health news; food and beverage product reviews, and Good Housekeeping Seal applications in the food space. 

In 2016, she championed the launch and strategic development of the Good Housekeeping Food and Nutrition Brand Lab and Good Housekeeping Nutritionist Approved Emblem and incubator program. Jaclyn served as nutrition and wellness media spokesperson, appearing on national TV segments on TODAY, Good Morning America, The Rachael Ray Show, The Dr. Oz Show, Inside Edition, and CBSN. 

Jaclyn received her Bachelor’s degree in European History and Dance from Northwestern University; earned her Master’s degree in Clinical Nutrition and Dietetics from New York University, and was an adjunct professor in nutritional biochemistry at Touro College (NYSCAS). 

Since pivoting to a career in media in 2014, Jaclyn’s focused on translating clinical and epidemiological research findings into digestible information and realistic, tangible strategies for anyone and everyone looking to live healthier, discover food freedom, and feel more like themselves.  

EPISODE LINKS:

• Dressing on the Side (and Other Diet Myths Debunked): 11 Science-Based Ways to Eat More, Stress Less, and Feel Great about Your Body
  
  Get the best price for Jackie's Book on Amazon
  
  -> https://amzn.to/447qCUJ

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Options to start a 401k plan for your company even after the Safe Harbor Filing Deadline passes. 

Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call:

👉  https://lifeincrs.com/edge-podcast/

EPISODE LINKS:

• Get FREE information about Setting up or Fixing Your 401k plan
  
  👉  https://lifeincrs.com/edge-podcast/

MORE 401k RETIREMENT PLAN INFORMATION

• If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network
  
  401k Podcast
  https://podcasts.apple.com/us/podcast/401k/id1677676002

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

 KPIs and metrics you should be tracking for your website.

You'll get industry marketing website benchmarks so you can see where you stand with your website traffic and tips on how to improve your website metrics.

MORE MARKETING INFORMATION

If you like this marketing episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network:

MARKETING Podcast
https://podcasts.apple.com/us/podcast/marketing/id1653276478

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

A science proven way to how to be happier with yourself.

It's Kung Fu Friday where every Friday Brandon brings you an edge to reach your peak performance, backed by real science, so you can reach your goals.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

How to estimate the market size for your business plan. We cover the total addressable market, serviceable market, and your market share. 

It's important when estimating market size for your business plan to launch a new company or your business plan to launch a new product or service in an existing company to do it correctly.

Brandon walks you through how to approach it and goes over a case study so you can see how it works with real numbers in this episode.

EPISODE LINKS

• Back of the Napkin to...Business Plan in 11 Slides
  So easy you can build your business plan on a flight from San Francisco to New York
  Best price on Amazon
  https://www.amazon.com/dp/B0C1DBTDZG/

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Learn about the benefit of drinking teas, the difference in grades of tea and why it's important, and the business of tea. 

Nish shares all this information as well as how and why he's building the Nepal Tea Collective.

About Nishchal Banskota
Nish is a 2nd generation tea producer with a family lineage of 40 years in the tea industry. His entrepreneurial journey began when he was 17 and his aim is to get one million farmers out of poverty within their generation and within his lifetime.

EPISODE LINKS:
 
 Nepal Tea Collective
https://nepalteacollective.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...