ecommert Podcast – Details, episodes & analysis

In this episode of the Ecommert Podcast, we sit down with Germán Loewe, Founder and CEO of Shalion, at their New York offices. We explore the massive shift from descriptive analytics to prescriptive AI—where "agentic systems" don't just show you data, but tell you exactly what to do next. Germán shares his journey from academic decision science and consumer intelligence to building Shalion, a global leader in retail media and digital shelf analytics. We discuss why the future of e-commerce isn't about more dashboards—it's about closing the loop between insight and execution. In this episode, you'll learn:

🔹 The Shift to Prescriptive AI: Why the industry is moving from "monitoring KPIs" to AI that recommends specific commercial actions.

🔹 "Maestro" & Agentic Systems: How Shalion's new LLM agents allows brands to query data conversationally and generate charts on the fly.

🔹 Holistic Share of Voice: Why scraping search results isn't enough, and how Shalion captures the "consumer view" by integrating paid, organic, and retail media signals.

🔹 Closing the Loop: How AI can identify underperforming content and automatically suggest improvements to your PIM system.

🔹 The JVP Advantage: How to use AI to build business cases for tough negotiations with top-tier retailers. About the Guest: Germán Loewe is the Founder and CEO of Shalion. With a background in decision science and a successful exit in the consumer intelligence space (NetQuest), Germán is now focused on helping global brands master e-commerce performance through advanced data architecture and AI.

🌐 More insights: https://www.ecommert.ai 

Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. 

Thanks for tuning in to ecommert podcast. 

Episode 2 is live with Bastien Parisot (CIO/CDO, @Reckitt).
In this conversation, we explore what it really takes to scale AI inside a global CPG, from data foundations to agentic workflows and execution at speed.

This episode goes beyond buzzwords and into the hard parts: integrating legacy systems, enabling adoption, and building AI capabilities that deliver measurable business outcomes.

What you'll learn in Episode 2:
🔹Agentic workflows: how to get performance insights in under a minute
🔹 Agents vs autonomous agents: what "closing the loop" really means
🔹 Why SAP and ERPs won't disappear, and why the bridge is the hardest part
🔹 Cloud as the testing engine (when data is in the right place)
🔹 AI transformation is execution, not experimentation

If you're leading digital commerce, retail media, data, or transformation in CPG, this is a must-watch.

#EcommertPodcast #Reckitt #AIinCommerce #DigitalTransformation #CPG #RetailMedia #FMCG #AIAdoption

Mert Damlapinar

About ecommert
We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.

Thanks for tuning in to ecommert podcast.

In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment. 
 
Highlights include: 

• Jack Lindberg's Career Journey from Music to Digital Commerce 

• Key Challenges in Digital Shelf and Retail Media 

• The Role of Menus and Delivery Apps in Retail Strategy 

• Branding, Distribution, and Measurement in Digital Menus 

• AI's Expanding Role in Retail Media and Customer Experience 

• The Rise of Contextual Shopping and AI Personalization 

• Future Trends in Data Utilization and Digital Commerce 

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

👉 Watch the full episode now:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
📺 YouTube: https://lnkd.in/gniwpKhj

Find us on:
🌐 Website: https://www.ecommert.ai/
🔗 LinkedIn: https://lnkd.in/gm4tiHQV
🔗 X: https://x.com/e_Commert

• Introduction to Team Structures and Evolution
• Infusing Agility in Team Operations
• Organizational Capability as a Strategic Choice
• Managing Agility for Fast Decision Making
• Building Cross-Functional Digital Capabilities
• Coca-Cola's Digital Acceleration Program
• Leadership and Practical Training Programs
• Empowering Teams with AI and Technology
• Monthly Learn at Lunch Sessions
• Global Strategy and Key Pillars
• Retail Media and Measurement

• Introduction to AI in Business Strategy
• Generative AI in Marketing
• Adopting and Developing AI Technologies
• Challenges and Responsibilities in AI Implementation
• Current and Future Applications of AI
• Deep Dive into AI Use Cases
• Regulatory and Ethical Considerations
• AI Tools and Innovations
• Profitero's AI Chatbot and Its Impact
• AI-Driven Content Optimization
• The Future of AI and Workforce Implications

• Introduction to AI in Consumer Behavior
• Generative AI and Proprietary Brand Technology
• AI in Media Buying and Creative Asset Management
• AI in Digital Commerce and Content Creation
• AI in Forecasting and Automation
• The Future of AI in Business Operations

In this episode of the eCommert podcast, the host interviews Lucia, the digital commerce leader for Mondelez Europe. They discuss her extensive career journey, starting from her marketing roles at Kraft Foods to leading Mondelez's digital commerce initiatives in Europe. Key topics include digital commerce trends, retail media collaborations, and the importance of first-party data.

Lucia emphasizes the evolution towards personalization and customization in e-commerce and the integral role of consumer-centric strategies. They also delve into sustainability efforts, such as QR code implementations for better information traceability and reducing carbon footprints.

Moreover, they touch upon the impact of AI on business strategies, highlighting its current and future applications in digital commerce. The conversation concludes with Lucia offering advice to newcomers in the digital commerce field, advocating for continuous learning and openness to innovation.

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

👉 Watch the full episode now:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
📺 YouTube: https://lnkd.in/gniwpKhj

Find us on:
🌐 Website: https://www.ecommert.ai/
🔗 LinkedIn: https://lnkd.in/gm4tiHQV
🔗 X: https://x.com/e_Commert

In this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights.

The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store retail media. Lehman also underscores the need for better data collaboration and standards across the CPG and retail industry, as well as predicting future trends in competition, technology, and personalized shopping experiences. The conversation provides a detailed look into modern challenges and strategies in retail media, e-commerce, and digital shelf optimization.

00:00 Introduction to Data Science in Engineering

00:23 Welcome to the eCom Podcast Season Two

01:13 Live at Commerce Media Brand Summit with Keith Lehman

01:58 Keith Lehman's Career Journey

03:47 Insights into the Pet Care Category

07:05 Global Scaling and Local Market Implementation

09:35 Challenges in Digital Content Production

15:13 The Role of Data Scientists in Media

16:49 The Role of Retailers and Marketplaces in eCommerce

17:32 The Evolution of Retail Media and Data Collaboration 1

9:38 AI in Marketing: Use Cases and Challenges

23:27 The Future of Shopper Marketing Teams

26:57 Predictions and Demands for the Future of Retail

30:46 Conclusion and Final Thoughts

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

👉 Watch the full episode now:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
📺 YouTube: https://lnkd.in/gniwpKhj

Find us on:
🌐 Website: https://www.ecommert.ai/
🔗 LinkedIn: https://lnkd.in/gm4tiHQV
🔗 X: https://x.com/e_Commert

In this episode of The e-Commert Podcast, recorded live at the Commerce Media Brand Summit in Atlanta, Chelsea Alexander, VP of Emerging Digital Platforms at Bayer Consumer Care, shares her career journey and insights into the ever-evolving digital landscape. She discusses the importance of trust in consumer healthcare, the intricacies of omnichannel presence, and the impact of retail media on consumer engagement. Chelsea also explores the potential of social commerce, third-party marketplaces, and AI's role in freeing up organizational capacity.

The conversation highlights the need for agility in team structures and the significance of having both offline and online sales experience to succeed in today's fast-changing industry.