Welcome to Episode 7 of the ecommert Podcast!

Tune into an insightful conversation as we welcome Josh Clarkson, Global Lead - Retail Media at Mars Wrigley.

Get ready to dive into discussions on 🔍:

• Retail Media's Future with AI 
• Data Synergy 
• Strategic Leadership

Stay ahead of the curve and make sure to subscribe for more episodes every week!

Don't miss out on the valuable insights from industry experts! 

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: 

Website: https://www.ecommert.org/ X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

Instagram : https://www.instagram.com/ecommert_official/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧! 

Welcome to episode 6 where we deep-dive into the world of generative AI and its real-world applications in CPG brands with Steve King, CEO of Dragonfly AI, and Mert at the MadFest London 2024. We share insights on the experience working with major players like L'Oreal and the challenges of driving adoption of emerging technologies.

Join us as we discuss navigating the ever-changing landscape of AI and successfully implementing innovative solutions in the CPG world.

Key highlights:

• Discussion on actual uses of generative AI in CPG brands
• Mert's experience in the CPG industry and his journey in integrating AI and technology.
• The challenges of getting adoption and engagement for new tech solutions in organizations.
• The importance of selecting the right partners and technologies to make projects successful.

Don't miss out:

• Mert's insights on navigating the fast-paced changes in technology and getting buy-in from stakeholders.
• The discussion on building tech solutions for e-commerce businesses and driving real business impact.
• The process of evaluating technologies and partners to make projects successful in large organizations like L'Oreal.

Follow us on:

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X: https://x.com/e_Commert
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Welcome to Episode 5 of the eCommert Podcast! 

Tune into an insightful conversation as we welcome Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates.

Get ready to dive into discussions on

• Retail media performance measurement
• Digital commerce dynamics in the food and beverage category
• Cross-functional purposeful planning

Stay ahead of the curve and make sure to subscribe for more episodes every week.

Don't miss out on the valuable insights from industry experts! 

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website

X

LinkedIn

Instagram

🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧:

Spotify

Apple Podcasts

Amazon Music

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

#ecommerce #retailmedia #digitalshelf #AI #Omnichannel #CPG #FMCG #growthstrategy #brands.

Welcome to the second half of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies.

In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences.

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website:  https://www.ecommert.org/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧:

Spotify: https://open.spotify.com/show/759tqs63YllBlt65A4yxn2?si=4e42071ae0044ffa

Apple Podcasts: https://podcasts.apple.com/podcast/ecommert-podcast/id1725600406

Amazon Music: https://music.amazon.in/podcasts/e9a0455a-7b98-41ba-83f9-da2c8871c8cb/ecommert-podcast

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

#eCommertPodcast #D2C #eCommerce #Omnichannel #retail #Husqvarna #StephanWaldeis

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website:  https://www.ecommert.org/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧:

Spotify: https://open.spotify.com/show/759tqs63YllBlt65A4yxn2?si=4e42071ae0044ffa

Apple Podcasts: https://podcasts.apple.com/podcast/ecommert-podcast/id1725600406

Amazon Music: https://music.amazon.in/podcasts/e9a0455a-7b98-41ba-83f9-da2c8871c8cb/ecommert-podcast

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

#eCommertPodcast #D2C #eCommerce #Omnichannel #retail #Husqvarna #StephanWaldeis

Welcome to Episode 3 of the eCommert Podcast! In this insightful episode, we are joined by Maria Fernanda Gil Tamayo from Coca Cola-FEMSA, who shares her expertise on accelerating omnichannel commerce and the transformative role of B2B marketplaces in bridging offline and online business operations.

🎦 Watch the video podcast version on YouTube

🎙️ In this episode, we explore:

• The evolution of omnichannel commerce and its impact on the retail sector.
• How B2B marketplaces are revolutionizing the transition from offline to online business models.
• Strategies for effectively integrating offline and online channels to enhance customer experiences.
• Maria Fernanda’s firsthand experiences and success stories in driving omnichannel initiatives at Coca Cola-FEMSA.

This episode is a must-watch for anyone interested in the future of commerce, whether you're a business leader, a marketer, or simply passionate about retail innovation.


🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators.

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

ecommert Website
X/Twitter
LinkedIn

🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧:
Spotify
Apple Podcasts
Amazon Music

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 2 of the ecommert Podcast! In this exciting installment, we're thrilled to have John Andrews from RICOH USA as our special guest. John brings his wealth of experience and insights into the ever-evolving world of retail, eCommerce, and omnichannel strategies.

🎦 Watch the video podcast version on YouTube

🎙️ In this episode, we explore:

• The latest innovations in eCommerce and how they're transforming the retail landscape.

• Effective omnichannel strategies that bridge the gap between online and offline experiences.

• Key trends and technologies driving the future of retail.

• Practical insights and actionable advice for businesses looking to stay ahead in the competitive market.

Whether you're a retailer, an eCommerce enthusiast, or just curious about the future of shopping, this episode is packed with valuable information you won't want to miss!

🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators.

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

ecommert Website
X/Twitter
LinkedIn

🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧:
Spotify
Apple Podcasts
Amazon Music

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to the debut episode of the eCommert Podcast! In this inaugural episode, we are joined by Andre Cremers and Andy Parker from Bayer, who share their insights into the data-driven transformation of eCommerce and the development of unified commerce strategies.

🎦 Watch the video podcast version on YouTube

🎙️ 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞, 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬:

• Bayer’s journey towards a data-driven approach in eCommerce.
• The implementation and impact of unified commerce strategies.
• How Bayer leverages data to enhance customer experiences and drive business growth.
• Key challenges and success stories from Bayer’s transformation journey.

This episode is essential viewing for anyone interested in the intersection of data, eCommerce, and unified commerce strategies. Gain valuable insights from industry leaders at Bayer and learn how data is revolutionizing the way businesses operate.

🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators.

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

ecommert Website
X/Twitter
LinkedIn

🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧:
Spotify
Apple Podcasts
Amazon Music

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 8 of the ecommert Podcast!

Tune into an insightful conversation as we welcome Melda Hamarat, Global Head of Ecommerce at Unilever Ice Cream.

Get ready to dive into discussions on 🔍:

• Omnichannel Strategy
• Retail Media Boost
• Quick Commerce Success

Stay ahead of the curve and make sure to subscribe for more episodes every week!

Don't miss out on the valuable insights from industry experts! 

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: 

Website: https://www.ecommert.org/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

Instagram : https://www.instagram.com/ecommert_official/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧! 

Welcome to Episode 10 - PART 1 of the ecommert Podcast!

Tune into an insightful conversation as we welcome Boris Rütten, Global VP of eCommerce from Henkel Consumer Brands.

Get ready to dive into discussions on 🔍:

• synergy between offline and online channels
• the evolution of digital commerce 
• AI solutions for CPG ecommerce 
• the future of the digital workforce

 Stay ahead of the curve and make sure to subscribe for more episodes every week!

 Don't miss out on the valuable insights from industry experts!

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website: https://www.ecommert.org/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

Instagram : https://www.instagram.com/ecommert_official/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 9 of the ecommert Podcast!

Tune into an insightful conversation as we welcome Andreas Reiffen, CEO of Pentaleap Technology.

Get ready to dive into discussions on 🔍:

• The evolution of the retail media market
• The impact of AI on optimization
• How CPG brands can navigate this rapidly changing landscape.

Stay ahead of the curve and make sure to subscribe for more episodes every week!

Don't miss out on the valuable insights from industry experts! 

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: 

Website: https://www.ecommert.org/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

Instagram : https://www.instagram.com/ecommert_official/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧! 

Welcome to Episode 10 - PART 2 of the ecommert Podcast!

Tune into an insightful conversation as we welcome Boris Rütten, Global VP of eCommerce from Henkel Consumer Brands.

Get ready to dive into discussions on 🔍:

• synergy between offline and online channels
• the evolution of digital commerce 
• AI solutions for CPG ecommerce 
• the future of the digital workforce

 Stay ahead of the curve and make sure to subscribe for more episodes every week!

 Don't miss out on the valuable insights from industry experts!

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website: https://www.ecommert.org/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

Instagram : https://www.instagram.com/ecommert_official/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 11 - PART 1 of the ecommert Podcast!

Tune into an insightful conversation as we welcome Jie Cheng, Global VP & Head of Digital Commerce from Mondelēz International.

Get ready to dive into discussions on 🔍:

• the evolution of digital commerce roles
• intersection of ecommerce
• digital marketing and media
• utilization of data and analytics
• career progression tips

 Stay ahead of the curve and make sure to subscribe for more episodes every week!

 Don't miss out on the valuable insights from industry experts!

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website: https://www.ecommert.org/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

Instagram : https://www.instagram.com/ecommert_official/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 11 - PART 2 of the ecommert Podcast!

Tune into an insightful conversation as we welcome Jie Cheng, Global VP & Head of Digital Commerce from Mondelēz International.

Get ready to dive into discussions on 🔍:

• the evolution of digital commerce roles
• intersection of ecommerce
• digital marketing and media
• utilization of data and analytics
• career progression tips

 Stay ahead of the curve and make sure to subscribe for more episodes every week!

 Don't miss out on the valuable insights from industry experts!

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website: https://www.ecommert.ai/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 12 - PART 2 of the ecommert Podcast!

Tune into an insightful conversation as we welcome  Glenn Cloarec, Retail Data & Media Acceleration Lead, Europe🇪🇺 of L'Oréal.

Get ready to dive into discussions on 🔍:

• Retail media
• Omnichannel commerce
• 1st party data
• Omnichannel retailer collaborations and JBPs
• beauty and personal care category dynamics

 Stay ahead of the curve and make sure to subscribe for more episodes every week!

 Don't miss out on the valuable insights from industry experts!

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website: https://www.ecommert.ai/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 12 - PART 1 of the ecommert Podcast!

Tune into an insightful conversation as we welcome  Glenn Cloarec, Retail Data & Media Acceleration Lead, Europe🇪🇺 of L'Oréal.

Get ready to dive into discussions on 🔍:

• Retail media
• Omnichannel commerce
• 1st party data
• Omnichannel retailer collaborations and JBPs
• beauty and personal care category dynamics

 Stay ahead of the curve and make sure to subscribe for more episodes every week!

 Don't miss out on the valuable insights from industry experts!

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website: https://www.ecommert.ai/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 13 of the ecommert Podcast!

Tune into an insightful conversation as we welcome Sophie Murray, Director of Sales of Novus Insights .

Get ready to dive into discussions on 🔍:

• 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗿 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀
• 𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗮𝗻𝗱 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗿𝗲𝗻𝗱𝘀
• 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮 

 Stay ahead of the curve and make sure to subscribe for more episodes every week!

 Don't miss out on the valuable insights from industry experts!

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website: https://www.ecommert.ai/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Season 2 Episode 1 of the ecommert Podcast!

Tune into an insightful conversation as we welcome Neel Arora, Global Head of eCommerce @ Nestlé.

Get ready to dive into discussions on 🔍:

• scaling ecommerce
• global eccomerce strategy
• growth levers

 Stay ahead of the curve and make sure to subscribe for more episodes every week!

 Don't miss out on the valuable insights from industry experts!

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website: https://www.ecommert.ai/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Season 2 Episode 2 of the ecommert Podcast!

Tune into an insightful conversation as we welcome Seb Bardin, ex Uniliver and Coca Cola. 

Get ready to dive into discussions on 🔍:

• Digital Transformation in Commerce - highlighting the integration of digital tools to enhance efficiency, brand consistency, and online-offline strategies. 
• Leadership and Upskilling - Seb stresses fostering a "test and learn" culture, adapting to the convergence of IT, sales, and marketing, and upskilling in technical and data-driven roles. 

 Stay ahead of the curve and make sure to subscribe for more episodes every week!

 Don't miss out on the valuable insights from industry experts!

𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

Website: https://www.ecommert.ai/

X: https://x.com/e_Commert

LinkedIn: https://www.linkedin.com/company/ecommert/

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to the Ecommerce Podcast! In this insightful episode, we sit down in downtown London, right next to the iconic Tate Modern, with Diane de la Baronniere, the Global Retail Media & E-commerce Leader at Haleon—home to household brands like Sensodyne, Advil, Voltaren, and more. Diane shares her unique journey from shopper marketing in Asia to spearheading retail media innovation on a global scale for Haleon, a dynamic consumer healthcare company born from GSK's spinoff.

Join us as we explore:

• 📈 The challenges and opportunities of navigating the rapidly evolving world of retail media in a sensitive category like consumer healthcare.
• 💡 Diane's insights on AI-driven personalization, omnichannel strategies, and data upskilling for cross-functional teams.
• 🌍 How Haleon is leveraging digital tools to educate and empower shoppers with responsible, transparent, and sustainable media campaigns.
• 🚀 The future of retail media, including the rising importance of incrementality metrics, attention-based advertising, and predictive AI.

Whether you’re a retail media professional, digital commerce enthusiast, or simply curious about the next frontier in consumer healthcare, this episode is packed with actionable takeaways and industry-leading perspectives.

🎙️ Tune in to learn how Haleon is trailblazing its way to "put health in more hands" while staying ahead of the curve in a competitive and regulated category.

🔗 Listen now and join the conversation!

In this episode of the eCommert Podcast, we are joined by Debmalya Dutta, a trailblazer in digital transformation and eCommerce acceleration at Unilever Homecare.

With a rich background spanning consulting giants like Capgemini and Deloitte, and now leading Unilever’s global eCommerce strategy, Debmalya shares his inspiring career journey, the pivotal decisions that shaped his path, and the innovative projects driving Unilever’s success in the dynamic digital commerce landscape.

We dive deep into:

• Debmalya’s transition from consulting to consumer goods and his passion for staying ahead of the curve.
• The challenges and opportunities in navigating cross-functional collaboration in large organizations.
• Groundbreaking initiatives like Amazon Marketing Cloud (AMC), retail media strategies, and eCommerce-first innovations.
• His take on customer lifetime value (CLV) and how data-driven strategies are reshaping consumer engagement.
• Insights for professionals aspiring to break into eCommerce, with practical advice on upskilling, cross-functional exploration, and networking.

Whether you’re a seasoned professional or just starting your eCommerce journey, this episode is packed with actionable takeaways to inspire and guide you. Tune in to learn from one of the industry’s top eCommerce leaders and gain exclusive insights into the future of digital commerce at Unilever.

Stay ahead of the curve—press play now!

Welcome to season 2 of the Ecommert Podcast!  In this episode we’re live from Soho, London, at Portal’s headquarters, with co-founder and commercial director Oliver Leigh.

 Join us as we dive into the cutting-edge world of session-based analytics and explore how this innovative approach is transforming the relationship between CPG brands and retailers.

Oliver shares his personal journey in digital marketing and analytics, revealing how Portal bridges the data gap between retailers and brands through consumer-consented, anonymized, and real-time analytics.

Discover how these advanced insights empower brands to optimize their retail media investments, improve campaign performance, and make more informed decisions—ultimately driving better outcomes for both brands and their retail partners.

Key Takeaways:

• Session-Based Analytics Explained: Learn why traditional metrics like click-through rates are insufficient and how session-based data provides a deeper understanding of consumer behavior.
• Real-Time Optimization: Discover how brands can use real-time data to adjust budgets, refine campaigns, and achieve significant uplifts in key metrics like add-to-basket and conversions.
• Use Cases and Impact: From boosting ROI to optimizing campaigns on platforms like Meta, Google, and TikTok, hear how Portal’s technology is driving measurable success for leading CPG brands.
• The Future of Analytics: Get a sneak peek into Portal’s roadmap, including plans to integrate ad platform data, use machine learning for predictive insights, and expand retailer partnerships.
• Collaboration at the Core: Understand how Portal fosters collaboration between brands and retailers, building trust and creating a win-win-win scenario across the eCommerce ecosystem.

Tune in to hear Oliver’s valuable insights and actionable advice for CPG brands looking to enhance their digital strategies, embrace innovation, and stay ahead of the curve.

Listen now to uncover the future of retail media and analytics!

In this episode of the ecommert podcast, we explore the cutting-edge strategies shaping the future of eCommerce with Abhishek Ahluwalia, a leading voice in the industry. Here's why you should tune in:

1. Retail Media Mastery: Discover how brands are leveraging retail media to not just drive sales but also create new consumer categories and optimize ROI.

2. AI-Powered Innovation: Learn how Mondelez is pioneering the use of AI for scalable content creation, personalized marketing, and real-time retail media optimization.

3. Insights into Quick Commerce: Understand the booming Quick Commerce channel, including how Mondelez partners with Last Milers to tap into consumer impulse buying trends.

4. Expert Career Advice: Gain valuable advice from Abi on building a thriving career in eCommerce, including the importance of curiosity, cross-functional teamwork, and taking calculated risks.

5. Future-Ready Strategies: Explore how Mondelez is upskilling teams and preparing for the next wave of digital commerce transformation.

Whether you're a seasoned professional or just beginning your journey in eCommerce, this episode is packed with insights to help you stay ahead in the fast-evolving world of digital commerce. Don’t miss it!

Welcome to the Ecommert Podcast! In this episode, we’re live from the Mondelez US headquarters in East Hanover, NJ, with Abhishek Ahluwalia, Global Director of eCommerce for Mondelez International. Join us for an insightful discussion as we dive into:

• Global Digital Commerce Strategy: Learn how Mondelez is accelerating growth across key markets.
• Retail Media & AI Innovations: Discover how cutting-edge technologies are reshaping the snacking industry.
• Channel Dynamics: Explore the interplay between B2C, B2B, and D2C channels and the future of eCommerce.
• Leadership Lessons: Gain invaluable advice for navigating the dynamic eCommerce landscape.

With real-world examples, exciting project insights, and advice for aspiring leaders, this episode is packed with actionable strategies and inspiration. Tune in to stay ahead of the curve with Mondelez’s trailblazing approach to digital commerce! 🚀

Listen now to unlock the future of eCommerce!

Retail media is transforming the way brands connect with consumers, and Douglas is at the forefront of this revolution. In this episode, we sit down with Jessica Wegner, Head of Global Retail Media at Douglas, to explore how retail media is reshaping the beauty industry, the power of first-party data, and the future of digital advertising.

🔍 What you'll learn in this episode:

✔️ How Douglas built a retail media powerhouse across multiple markets
✔️ The role of first-party data in driving brand growth
✔️ Why retail media is a must-have in today’s marketing mix
✔️ How beauty brands can leverage data-driven insights for success
✔️ The biggest challenges & opportunities in retail media today

Whether you’re a brand, marketer, or e-commerce professional, this episode is packed with insights on how retail media can drive real results.

In this episode of The Ecommert Podcast, we sit down with Rossana Rizzotto, Global VP of Data Management and CIO for Mondelez Europe, and Lucia Ronchi, Head of Digital Commerce for Europe at Mondelez, to explore the future of digital commerce.

Learn how Mondelez is leading the charge in digital transformation:

• Through initiatives like Vision 2030
• AI-powered consumer insights
• Cross-functional collaboration.
• Discover the importance of democratizing data
• Upskilling teams
• Building digital capabilities to stay competitive in the fast-paced e-commerce landscape.

From success stories in digital training programs to insights on leveraging AI for personalization and proactive strategies, this episode is packed with actionable takeaways for businesses of any size. Tune in to uncover how technology and innovation are reshaping the world of e-commerce, and get inspired to future-proof your organization.

In this episode of the Ecommert Podcast, we are live from Zurich at Mondelez International’s Europe headquarters with two industry leaders: Rossana Rizzotto, Global VP of Data Management and CIO of Europe, and Lucia Ronchi, Head of Digital Commerce for Europe.

Join us as we discuss:

• The unique challenges and opportunities of digital commerce and data analytics in the European market.
• How Mondelez is leveraging automation and advanced technologies to transform the digital shelf.
• Cross-functional collaboration between data and commerce teams to drive growth and efficiency.
• The future of digital transformation and engaging the next generation of consumers.

With actionable insights and inspiring leadership stories, this episode is a must-listen for anyone navigating the evolving world of digital commerce and data-driven strategies.

🎧 Tune in now to gain valuable knowledge and stay ahead in the industry!

#EcommertPodcast #DigitalCommerce #DataAnalytics #MondelezInternational #Innovation #CPGLeadership #DigitalShelf

This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam.

Discover insights on:

• 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia.
• 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation.
• 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance.
• 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG.
• 💡 Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce.

Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.

This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam.

Discover insights on:

• 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia.
• 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation.
• 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance.
• 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG.
• 💡 Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce.

Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.

In this episode of the Ecommert Podcast, we sit down with Jessica Wegner, the global leader of retail media at Douglas, a major European retail chain. From the heart of Dusseldorf, Jessica shares insights into the booming world of in-store and online retail media, shedding light on how brands are navigating this dynamic space. She discusses the evolving role of retail media in Europe, how it’s transforming the brand-retailer relationship, and the exciting innovations Douglas is bringing to market, such as a self-service booking platform and offsite media solutions.

Learn how retail media is not just about transactions but is shifting the media landscape by using first-party data to reach consumers in innovative ways, both online and in-store. Jessica also touches on the growing importance of sustainability and how the retail industry is embracing eco-friendly practices.

If you’re interested in the future of retail media, consumer personalization, and the power of data in shaping shopping experiences, this episode is a must-listen!

Welcome to the ecommert podcast, the go-to podcast for brands, retailers, and e-commerce professionals looking to stay ahead in the digital marketplace. 🌍📈

Each episode, we bring you deep-dive conversations with industry leaders, innovators, and disruptors who are shaping the future of online and omnichannel retail. From digital shelf optimization and retail media to AI-driven insights and growth strategies, we cover everything you need to know to drive impact in today’s fast-moving e-commerce landscape.

💡 What You’ll Get:
✅ Actionable insights from top e-commerce experts
✅ Strategies to boost product visibility & search rankings
✅ The latest trends in retail media & digital shelf performance
✅ Real-world case studies on how brands are winning online
✅ AI-driven solutions to help you work smarter, not harder

Whether you’re a brand manager, e-commerce director, digital strategist, or retail enthusiast, this podcast is your secret weapon to staying informed, inspired, and ahead of the curve.

🎧 New episodes drop every week! Hit FOLLOW and never miss out on the strategies that drive e-commerce success.

#Ecommerce #RetailMedia #AI #DigitalShelf #Marketing #Podcast #RetailInnovation

How Coca-Cola is Leading Digital Transformation in Omnichannel Commerce | Interview with Martijn & Tom

In this episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to explore the company’s approach to navigating the rapidly changing digital landscape. As leaders in the FMCG sector, Coca-Cola is redefining what it means to integrate omnichannel commerce, digital capabilities, and data-driven strategies across their organization.

We discuss the evolution of omnichannel commerce, the importance of first-party data, and how digital acceleration programs are shaping the future of the company. Plus, Martijn and Tom share insights on how leadership plays a key role in driving digital transformation and why a digital-first mindset is essential for success in today’s competitive market.

Tune in to learn how Coca-Cola is staying ahead of the curve and shaping the future of the industry through innovation and digitalization.

In this power-packed episode of ecommert, we’re back with Andrew Pearl, VP of Industry Insights at Profitero, diving even deeper into the future of eCommerce, AI-driven insights, and omnichannel evolution.

🔍 What’s Inside:
✅ The Holy Grail of online & offline integration—are we getting closer?
✅ How AI-powered digital shelf tools are helping brands optimize content and boost sales
✅ The return of Centers of Excellence (COEs) and their impact on global CPG organizations
✅ JBP negotiations: How data-driven insights can help brands win with retailers
✅ Predictions for the next 5 years in eCommerce—what’s coming next?

With digital commerce evolving faster than ever, brands need data-driven strategies to stay ahead. This episode is packed with insider knowledge, real-world case studies, and actionable insights you can use to future-proof your business.

📢 Don’t miss it! Hit play now and stay ahead of the curve.🔗 Subscribe & Follow for More!

#eCommerce #DigitalCommerce #RetailTech #AI #DataDriven #Podcast #DigitalShelf #RetailInnovation

In this episode of The e-Commert Podcast, recorded live at the Commerce Media Brand Summit in Atlanta, Chelsea Alexander, VP of Emerging Digital Platforms at Bayer Consumer Care, shares her career journey and insights into the ever-evolving digital landscape. She discusses the importance of trust in consumer healthcare, the intricacies of omnichannel presence, and the impact of retail media on consumer engagement. Chelsea also explores the potential of social commerce, third-party marketplaces, and AI's role in freeing up organizational capacity.

The conversation highlights the need for agility in team structures and the significance of having both offline and online sales experience to succeed in today's fast-changing industry.

In this insightful episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to dive deep into the evolving world of digital commerce, AI-driven marketing, and the power of data in consumer engagement. We explore groundbreaking campaigns like Fanta’s interactive AI-powered Halloween experience, sustainability-driven packaging innovations, and the role of AI in Coca-Cola’s business transformation.

But beyond the success stories, we tackle the hard questions: How do brands measure true impact? What challenges arise in a data-driven era? And the biggest question of all—Would you hire yourself again in your current role?

Whether you're in e-commerce, marketing, or just fascinated by the intersection of AI and consumer brands, this episode will challenge your perspective and leave you with valuable insights.

🎧 Tune in now to stay ahead of the curve!

In this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights.

The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store retail media. Lehman also underscores the need for better data collaboration and standards across the CPG and retail industry, as well as predicting future trends in competition, technology, and personalized shopping experiences. The conversation provides a detailed look into modern challenges and strategies in retail media, e-commerce, and digital shelf optimization.

00:00 Introduction to Data Science in Engineering

00:23 Welcome to the eCom Podcast Season Two

01:13 Live at Commerce Media Brand Summit with Keith Lehman

01:58 Keith Lehman's Career Journey

03:47 Insights into the Pet Care Category

07:05 Global Scaling and Local Market Implementation

09:35 Challenges in Digital Content Production

15:13 The Role of Data Scientists in Media

16:49 The Role of Retailers and Marketplaces in eCommerce

17:32 The Evolution of Retail Media and Data Collaboration 1

9:38 AI in Marketing: Use Cases and Challenges

23:27 The Future of Shopper Marketing Teams

26:57 Predictions and Demands for the Future of Retail

30:46 Conclusion and Final Thoughts

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

👉 Watch the full episode now:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
📺 YouTube: https://lnkd.in/gniwpKhj

Find us on:
🌐 Website: https://www.ecommert.ai/
🔗 LinkedIn: https://lnkd.in/gm4tiHQV
🔗 X: https://x.com/e_Commert

In this episode of the eCommert podcast, the host interviews Lucia, the digital commerce leader for Mondelez Europe. They discuss her extensive career journey, starting from her marketing roles at Kraft Foods to leading Mondelez's digital commerce initiatives in Europe. Key topics include digital commerce trends, retail media collaborations, and the importance of first-party data.

Lucia emphasizes the evolution towards personalization and customization in e-commerce and the integral role of consumer-centric strategies. They also delve into sustainability efforts, such as QR code implementations for better information traceability and reducing carbon footprints.

Moreover, they touch upon the impact of AI on business strategies, highlighting its current and future applications in digital commerce. The conversation concludes with Lucia offering advice to newcomers in the digital commerce field, advocating for continuous learning and openness to innovation.

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

👉 Watch the full episode now:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
📺 YouTube: https://lnkd.in/gniwpKhj

Find us on:
🌐 Website: https://www.ecommert.ai/
🔗 LinkedIn: https://lnkd.in/gm4tiHQV
🔗 X: https://x.com/e_Commert

• Introduction to AI in Business Strategy
• Generative AI in Marketing
• Adopting and Developing AI Technologies
• Challenges and Responsibilities in AI Implementation
• Current and Future Applications of AI
• Deep Dive into AI Use Cases
• Regulatory and Ethical Considerations
• AI Tools and Innovations
• Profitero's AI Chatbot and Its Impact
• AI-Driven Content Optimization
• The Future of AI and Workforce Implications

• Introduction to AI in Consumer Behavior
• Generative AI and Proprietary Brand Technology
• AI in Media Buying and Creative Asset Management
• AI in Digital Commerce and Content Creation
• AI in Forecasting and Automation
• The Future of AI in Business Operations

• Introduction to Team Structures and Evolution
• Infusing Agility in Team Operations
• Organizational Capability as a Strategic Choice
• Managing Agility for Fast Decision Making
• Building Cross-Functional Digital Capabilities
• Coca-Cola's Digital Acceleration Program
• Leadership and Practical Training Programs
• Empowering Teams with AI and Technology
• Monthly Learn at Lunch Sessions
• Global Strategy and Key Pillars
• Retail Media and Measurement

In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment. 
 
Highlights include: 

• Jack Lindberg’s Career Journey from Music to Digital Commerce 

• Key Challenges in Digital Shelf and Retail Media 

• The Role of Menus and Delivery Apps in Retail Strategy 

• Branding, Distribution, and Measurement in Digital Menus 

• AI’s Expanding Role in Retail Media and Customer Experience 

• The Rise of Contextual Shopping and AI Personalization 

• Future Trends in Data Utilization and Digital Commerce 

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

👉 Watch the full episode now:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
📺 YouTube: https://lnkd.in/gniwpKhj

Find us on:
🌐 Website: https://www.ecommert.ai/
🔗 LinkedIn: https://lnkd.in/gm4tiHQV
🔗 X: https://x.com/e_Commert

In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment. 
 
Highlights include: 

• Jack Lindberg’s Career Journey from Music to Digital Commerce 

• Key Challenges in Digital Shelf and Retail Media 

• The Role of Menus and Delivery Apps in Retail Strategy 

• Branding, Distribution, and Measurement in Digital Menus 

• AI’s Expanding Role in Retail Media and Customer Experience 

• The Rise of Contextual Shopping and AI Personalization 

• Future Trends in Data Utilization and Digital Commerce 

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!

👉 Watch the full episode now:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
📺 YouTube: https://lnkd.in/gniwpKhj

Find us on:
🌐 Website: https://www.ecommert.ai/
🔗 LinkedIn: https://lnkd.in/gm4tiHQV
🔗 X: https://x.com/e_Commert

In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time.

The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape.

From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world.

• Jihan Hodi’s Journey from Family Entrepreneurship to Visual Intelligence

• The Rise of Visual Content in Consumer Decision-Making

• Vizit’s Audience Lenses and Predictive AI Technology

• The Link Between Retail Media, Traffic, and Conversion Rates

• Solving Content Challenges in CPG and Digital Shelf Strategies

• How Brands Like Mars and L'Oréal Use Vizit to Drive Growth

• Global Differences in Consumer Visual Preferences

• Real-Time Content Optimization and the Future of Visual Commerce

• Advice for Future Leaders in Digital Retail

🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too.

👉 Watch the full episode now:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
📺 YouTube: https://lnkd.in/gniwpKhj

Find us on:
🌐 Website: https://www.ecommert.ai/
🔗 LinkedIn: https://lnkd.in/gm4tiHQV
🔗 X: https://x.com/e_Commert

In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time.

The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape.

From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world.

• Jihan Hodi’s Journey from Family Entrepreneurship to Visual Intelligence

• The Rise of Visual Content in Consumer Decision-Making

• Vizit’s Audience Lenses and Predictive AI Technology

• The Link Between Retail Media, Traffic, and Conversion Rates

• Solving Content Challenges in CPG and Digital Shelf Strategies

• How Brands Like Mars and L'Oréal Use Vizit to Drive Growth

• Global Differences in Consumer Visual Preferences

• Real-Time Content Optimization and the Future of Visual Commerce

• Advice for Future Leaders in Digital Retail

🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too.

👉 Watch the full episode now:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
📺 YouTube: https://lnkd.in/gniwpKhj

Find us on:
🌐 Website: https://www.ecommert.ai/
🔗 LinkedIn: https://lnkd.in/gm4tiHQV
🔗 X: https://x.com/e_Commert