Join host Matt Edmundson on the Ecommerce Podcast as he delves into the world of SEO with Josh Piepmeier, founder of Meriwether. Discover insights on optimising your ecommerce strategy, the role of AI in content creation, and the importance of brand voice in SEO. Don't miss this engaging discussion on enhancing your online presence and driving revenue.

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Timestamps:

0:00 Intro

5:00 Introduction to Josh Piepmeier

10:00 AI in SEO Copywriting

15:00 Brand Voice in SEO

20:00 Creating Collection Pages

25:00 SEO for Small Product Catalogues

30:00 Content at Scale

35:00 Choosing an SEO Agency

40:00 Measuring SEO Success

45:00 Final Thoughts and Contact Information

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Key Takeaways:

1. Human Touch in SEO Content: Josh emphasises the importance of incorporating a human element into SEO content. While AI can assist in generating basic content, he advises against relying solely on it for final outputs. Instead, he suggests that content should reflect the brand's unique voice and opinion, which can enhance engagement and conversion rates. This approach helps differentiate content from the generic outputs often produced by AI.

2. Strategic Use of Collection Pages: For ecommerce sites, Josh recommends focusing on creating specific collection pages that cater to various search terms related to the products. By understanding how customers use products and creating targeted collection pages, businesses can improve their SEO performance. This strategy involves using keyword research tools like Ahrefs to identify relevant terms and crafting content that aligns with customer needs and search behaviours.

3. Content Ecosystem for Smaller Catalogues: For businesses with a limited number of products, Josh suggests building a content ecosystem around those products. This involves writing blog posts that address common customer questions and concerns, thereby enhancing the authority and relevance of the site. By doing so, smaller brands can compete with larger competitors by leveraging content to boost their collections pages' rankings and overall site visibility.

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If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Join host Matt Edmundson on the Ecommerce Podcast as he chats with Phil Carr from Upzelo about revolutionising ecommerce through innovative referral strategies and customer retention. Discover how Upzelo is transforming the way businesses engage with customers using cutting-edge technology.

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Timestamps:

0:00 Intro

1:27 Phil Carr's Background

3:25 Sub Summit Experience

5:08 Introduction to Upzelo

9:17 Naming Challenges and Solutions

13:31 Referrals and Retention Strategies

19:42 Improving User Experience in Referrals

25:05 Wallet Pass Technology

31:29 User Journey with Wallet Pass

39:58 Strategic Use of Wallet Pass

47:19 Behaviour and Lifestyle Loyalty

54:08 Future of Retention and Loyalty

55:12 Matt's Question for Social Media

56:14 Connecting with Phil Carr

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Key Takeaways:

1. Simplify the Referral Process: Phil highlights the importance of making the referral process seamless and frictionless. By integrating referral systems into smartphone wallet passes, businesses can enhance user experience and increase referral rates. This approach eliminates the cumbersome steps of traditional referral methods, making it easier for customers to share and for businesses to track referrals.

2. Leverage Technology for Customer Engagement: Phil discusses the potential of using wallet passes not just for referrals but as a dynamic marketing channel. By sending push notifications and updating pass details, businesses can maintain ongoing engagement with customers. This strategy allows for personalised marketing, such as exclusive offers or reminders, directly on the customer's device, enhancing customer loyalty and retention.

3. Innovative Loyalty Programs: Phil suggests moving beyond traditional points-based loyalty systems to more creative and meaningful customer engagement strategies. By rewarding customers for eco-friendly choices or lifestyle activities, businesses can align their brand with customer values and encourage positive behaviours. This approach not only strengthens customer loyalty but also enhances the brand's image and social responsibility.

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If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

In this episode of the eCommerce Podcast Host Matt Edmundson sits down with Qi Cao from ChargeBlast, to explore the dreaded, complex issue of chargebacks - a first on the eCommerce Podcast. Qi shares how chargebacks can often be caused by product and delivery issues or, as he calls it, friendly fraud, and how this can impact the financial health of your business. Matt and Qi suggest many different methods by which these risks can be mitigated including using ChargeBlasts own post-transaction solution that preemptively addresses chargebacks before they reach payment processors.

Key Takeaways:

1. Chargebacks Are Inevitable but Manageable: Chargebacks, whether due to legitimate reasons or friendly fraud, are a common challenge in eCommerce. However, they can be effectively managed by understanding industry-specific chargeback rates and employing strategies like ChargeBlast to reduce their impact on your business.
2. Proactive Communication is Crucial: Clear and proactive communication with customers can significantly reduce chargebacks. By being transparent about pricing, delivery times, and addressing any issues promptly, businesses can prevent customer dissatisfaction from escalating to chargebacks.
3. Invest in Customer Service: High-quality customer service, including offering 24/7 support or making it easy for customers to manage their subscriptions, can help reduce the likelihood of chargebacks. Satisfied customers are less likely to dispute charges.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow! 

Do you want to create a magical customer service experience for your clients? In this episode, Vance Morris joins Matt to share his seven keys to turning your customer service into an amazing experience for your customers.

ABOUT VANCE

Vance Morris is the Service & Marketing Strategist at Deliver Service Now Institute. He is a former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur.

Here’s a summary of the great stuff that we cover in this show:

• Deliver ServiceNow Institute is all about creating experiences for clients. They use the term “Disnify”, which is creating experiences out of the mundane. Every business has tons of things that are mundane that they need to do day in and day out to keep the business running. Disney has just created experiences out of each one of those touchpoints and so can you!
• Vance has come up with 7 Magic Keys to Disnifying your customer service. They are namely, creating the wow experience, focussing on the details, the employee experience, your service standards, the environment that you have your employees working in, the process and the magic of bringing it all together.
• Vance believes that with a little bit of care and thought, any business can create Wow experiences for their clients. Taking inspiration from some of the principles he learnt from his time at Disney, like anticipatory service, linertainment etc. he developed his 7 keys to Disnify your Customer Service. He says, if he can implement Disney style service in a carpet cleaning service, anyone can!

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Offering productized services is a great way to make money while keeping your clients happy. 

In this episode, Rick West joins Matt and explains what productized services are and why you should offer them to your clients. You'll learn how productized services can help you streamline your business, provide better customer service, and make more money.

ABOUT RICK

Rick West is the CEO and Founder of Field Agent. Field Agent connects brands, retailers, and agencies with customers across the country and around the world to help you win at retail. His platform harnesses smartphones across the country, bridging the gap between you and your customers.

Here’s a summary of the great stuff that we cover in this show:

• If you're a B2B provider of services, there's no way that you can put your services on Amazon or Shopify. So, Rick and his team developed Plum, the first B2B marketplace with a cart where you can click, answer a couple of questions and go to a cart and check out with a cart just like you would Amazon or any type of retail, B2B engagement and buy their services.
• The barriers to any B2B services provider in productizing their services are usually time and tech resources. Rick’s team comes alongside and helps them by doing the tech lifting and concept lifting to create products and gives them a place to place these products, which is plum shop.
• A checklist is a great tool to productize something even without the technology and what marks the difference between a great and mediocre sales call.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

A lot of people think that they need to massively increase the price of their product in order to make it more valuable, but that's not always true. There are a lot of ways that you can manipulate the perception of your product to make it more appealing and increase sales.

Norm Farrar, the host of the popular Amazon podcast, Lunch with Norm, joins Matt in this episode to unpack whether perceived value can really be increased significantly or is it just an American Hype?

ABOUT NORM

Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and is the host of the podcast Lunch With Norm, a Live Interactive Podcast For All Entrepreneurs

Throughout his career, Norm has sold over 100 million dollars in sales between his own products and services and the opportunities he has brokered for clients. Today, in addition to running a diverse catalog of companies including AMZ Club and PRReach (The world’s first video press release company), and he focuses on guiding individual sellers, brands, and manufacturers to worldwide dominance on Amazon, Amazon Podcast, and top-earning sales sites.

Here’s a summary of the great stuff that we cover in this show:

• Perceived Value is the customers' evaluation of the merits of a product or service, and its ability to meet their needs and expectations, especially in comparison with its peers. It is the overall customer experience from the second that they're typing what they're looking for into a search field.
• With any business venture, you need to have the resilience and become the authority figure to really succeed and grow. But you also need to build your brand’s perceived value so that people want to keep coming back to your brand and your products.
• It begins with competitor research and finding out what you can do to make your product stand out and what makes your product more value adding for the customer every single time and just doing it consistently.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Many are turning to Amazon as a way to start and grow their business because (when done correctly) it can be a really lucrative set up. But is Amazon the right platform for your business? Adam Shaffer breaks it down to help you make the decision.

ABOUT ADAM

Adam Shaffer is a technology pioneer. He has found success helping Amazon sellers through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest E-commerce site in the world. Adam is also a pioneer in direct marketing and digital ecommerce of technology products and solutions to both consumer and commercial markets.

When he’s not working, you’ll find him spending time with his wife and daughters.

Here’s a summary of the great stuff that we cover in this show:

• Amazon is by far the biggest marketplace with $620 billion of merchandise getting sold in the US per year. For brands, in many cases, it's by far their number one channel. It's evolved quickly over the years and continues to. And so, you need to be really good at everything on Amazon, if you want to succeed, because the rules do change from time to time.
• Another key aspect to success on Amazon is Inventory Management. You need to always be shifting product up to Amazon and don't run out of stock. You definitely don't want to be overstocked. Nobody wants to have too much inventory and not turning it enough. But if you work your heart out with competitors to get somewhere on the ranking, you don't want to be out of stock on your product and all of a sudden lose all that ground.
• Phelps United is a third-party seller and an eCommerce brand accelerator. They help brands navigate and grow on the very complicated, but potentially lucrative channel, which is the Amazon channel and other marketplaces. They help brands with their Amazon strategy by doing a quick analysis of the marketplace and work on making sure that the content is just awesome and tells a great story.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

The creator economy is booming, and there are plenty of opportunities for those who know how to join in. In this episode, Tomer Hen joins Matt to talk about the creator economy and the best practices for successfully launching a personal consumer brand. 

TOMER HEN

Tomer Hen is a serial entrepreneur with over a decade of experience in the Digital Marketing industry. During this time, he founded the first mobile marketing school in Israel, created the first Israeli Mobile Marketing Summit, and has spearheaded notable campaigns with leading fortune 500 brands, including Amazon, Audible, and Mastercard. Backed by his expertise and a growing portfolio, Tomer was recognized as one of Forbes’s 30 promising entrepreneurs under 30. In 2011, Tomer founded MobCo Media, a user-acquisition and performance-driven intelligence company. With over 500 campaigns in more than 160 countries, MobCo has cemented its position as a front-runner in the ad tech space.

Here’s a summary of the great stuff that we cover in this show:

• Today, the world is becoming more and more authentic, and people are looking for authenticity. We have an interesting mix of technology and the internet. And self-expression and authenticity are the keys to unlocking this Creator Economy. The most successful creators are those who are themselves.
• There’s a huge difference between selling a product and building a brand. People choose to go after a brand because they believe in what that brand stands for and that it serves them in a unique way and makes them feel special and cared for.
• Creator Economy is about finding a community you want to serve and building a brand around them and not vice versa. It is not about making money. People are very sensitive about why you do what you do. And when you realise it's all about who you serve, and not what you sell, then that's the main advantage for your brand.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Hiring is one of the biggest challenges when it comes to scaling your business. Without talented people in place, hiring efficiently and finding top-notch talent proves challenging--to say nothing about what happens if they don't get along or have different skill sets that prevent them from working well together! 

In this episode we'll be talking with Yoni Kozminksi who can help you avoid these pitfalls by sharing his insight, processes and systems to find the right talent for your business. 

ABOUT YONI

Yoni Kozminski is an entrepreneur and business consultant with over two decades of experience in scaling businesses. Over the years, he has helped develop digital strategies for some of the world's biggest brands, including Mercedez-Benz, Mastercard, Sony, Medtronic Diabetes, Mondelez International, and more. His experiences eventually led to the creation of Escala and MultiplyMii - two companies that help businesses achieve massive growth. 

Besides being an awesome entrepreneur, Yoni is also a seasoned podcaster! His 'Successful Scales' Podcast is centred on questions related to growing, selling, acquiring, and scaling a business and what comes with it. If you're looking to take your business to the next level - you don't want to miss out on his wisdom!

Here’s a summary of the great stuff that we cover in this show:

• To build a business that stands the test of time, you have to invest in your culture and delegate accountability to your people instead of tasks. One of the number one mistakes that people make when building processes is they take a bottom-up approach, but it’s looking on the high level and understanding how everything integrates inside of your business that will help you succeed in building out an effective process.
• As soon as you get to the level where you start to feel stretched, that's when you should start enacting some of these processes, but you want to actually get to them sooner rather than later. Starting with a Word doc or an Excel spreadsheet and simply defining everything might be a great place to start. You want to build more time in your day so that you can focus on the things that are going to have the most impact in your business and in your life.
• When you look to build systems in your business, you must first consider where you are investing your time and then understand where you can give ownership and accountability. The perfect system is one that brings perfect harmony between people, process, and technology.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Black Friday is coming up and a lot of people are wondering what the best way to take advantage of the sales is. This bonus episode is going to answer all your questions about Black Friday so you can be fully prepared.

ABOUT CHLOE

Chloë Thomas is a globally recognised eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, and host of both the award-winning eCommerce MasterPlan Podcast, AND Keep Optimising Podcast.

Here’s a summary of the great stuff that we cover in this show:

• There's a movement against the big blanket discounts that only last for 24 hours and things like this. Everyone now feels like they have permission to create the promotion that works for them. And then the second side of it is, as an industry we have got much savvier at organizing the operations side of it - changing the postage methods, changing the messaging on speed of delivery, working with our couriers, our 3PLs, our own inhouse warehouses - to be ready and to manage that bump when it comes.
• Black Friday doesn't have to be for everyone. If you've got good reason not to do it, don't do it. A good reason could be that it doesn't fit with your brand or it doesn't fit with your sales model or that you only have limited stock. There is a big customer intention to spend money on that day, whether you run an offer or not. So you will probably see a sales uplift even if you don't do anything.
• Use social proof to build and retain customer loyalty. Social proof comes in so many different flavors. You've got the overall score of the site; you've got actual quotes from actual customers to put in places. You can also take some control over what appears on the homepage and what is on your emails by including place that you've been featured or where you've been quotes. Tell your story too - how long you've been around, how many orders you've shipped, how many happy customers you've had. Reveal the humanity behind the business.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Running a business that relies on delivering products from warehouse to customer can be daunting, especially when your company is growing quickly.

In this week’s episode Harry Drajpuch talks about ways to build a scalable fulfilment infrastructure and avoid the common pitfalls.

ABOUT HARRY

Harry Drajpuch is the CEO of Amware Fulfilment. He's a 30+ year logistics industry executive with a breadth of experience in executive management. In his previous role as COO of Amware Logistics, he was responsible for technology and the performance of eight nationwide fulfilment centers. Prior to that, Drajpuch was President and CEO of Weber Logistics, where he had full P&L responsibility for 15 distribution centers and a large regional truckload fleet. He also served as COO at third-party logistics provider Kane Is Able.

When he's not shaking things up in the boardroom, Harry will be likely off flying his plane - he’s an instrument rated pilot too!

Here’s a summary of the great stuff that we cover in this show:

• The eCommerce industry has changed drastically over the years. It’s a volatile industry and as an eCommerce entrepreneur, you have to adapt to the customer’s growing expectations in terms of speed of delivery, quality of service, product customisations/personalisations, etc. The ability to adapt with the changing demands of the customer will help you differentiate yourself in the marketplace and stand out from the crowd.
• The pathway to success begins with the right people. You have to ensure that the people in your organisation and those that you hire have the right attitude. Be selective in your hiring, look for people that want to do something a little bit differently, that see it as a challenge, and are willing to put themselves in the customer’s shoes to ensure they deliver excellent service, every single time. And then create a positive atmosphere that walks the talk, that supports and appreciates them.
• As your business grows, you must think about whether or not you need to outsource your fulfillment and what it’s going to cost you. Outsourced companies are a little more efficient and when you outsource, you generally save money and you can scale very quickly. Once the back-end is taken care of, you can focus on getting your message out to people to buy.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

In a world where people are increasingly conscientious of the environment, it is important to be aware of the impact your product has. 

In this week’s podcast, Austin Simms joins Matt to help us explore the different ways our products can reduce our environmental impact and make an effort to become more sustainable.

Austin is the co-founder of Dayrize.

After 20+ years spent working in senior positions at major corporations like Nike, Philips and Brooks Running, Austin had a desire to use his skills to address climate change. With a strong commercial background, he believed that putting the power in consumers hands was important to make real change. He recognized that the first thing that consumers needed to make positive change was access to information to make better decisions, which is why he started Dayrize to make impact assessment transparent for business and consumers.  

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Shopping used to be about finding what you wanted at a price that suited your budget. But with AI-powered product recommendations, the process has become much simpler and more enjoyable!

In this episode we chat with Oliver Edholm who tells us how this technology is changing both consumers' shopping experiences as well as businesses'.

ABOUT OLIVER

Oliver Edholm is the Co-founder and CEO of Depict.ai. 

At 15, Oliver dropped out of high school. At 16, he moved across the world and hustled his way into an ML research position at the National University of Singapore. At 17, he founded Depict and joined Y Combinator to revolutionise the way we discover products online. Now at 19, Oliver leads a team of 35 employees at one of the most cutting-edge Ecommerce startups in Europe.

Here’s a summary of the great stuff that we cover in this show:

• If you want to get started out with AI, your traffic and the number of SKUs that you have must be at a reasonable level before AI makes sense for you. Several 100 SKUs and probably a couple of 1000 people at least visiting your website. The more the data, the better the AI tends to be the rule of thumb.
• Depict can work with more sparse data sets, which have less data. Product information is incredibly useful when recommending a product like going to a physical retail store and asking the salesperson for advice. Almost all existing recommender systems ignore that. Depict can apply incredibly smart image recognition algorithms, understanding subtle patterns, which was impossible a few years ago, but is now possible. When combined with the user data, it can generate really good results.
• There are a lot of buzzwords around AI and many people exploit that fact. The way to avoid gimmicks then is to become really good at asking yourself, what problems do I need to solve and does the solution actually solve this problem? And then don't care if it uses AI or not. Simple solutions tend to work surprisingly well, a lot of times.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

In this episode of the eCommerce Podcast host, Matt Edmundson sits down with Caulen Foster, co-founder of Brainpower, to discuss low cost customer acquisition and how to increase Lifetime Value (LTV) without relying on affiliate marketing or SEO. Caulen and Matt infuse their discussion with several real-world examples including the impact of gamification and value-driven offers on conversion rates, providing actionable strategies to enhance your eCommerce success.

Key Takeaways: 

1. The Power of Value-Driven Offers: Caulen emphasises that a great offer isn't necessarily about discounts but about perceived value. He shares strategies like offering free gifts with high perceived utility and using digital gift cards to increase the perceived value of a product.
2. Understanding Customer Psychology: A deep understanding of customer psychology is crucial for effective marketing. Caulen discusses how different levels of customer awareness and sophistication require tailored marketing approaches.
3. Gamification and Retargeting for Higher Conversions: The episode highlights the effectiveness of gamification in pop-ups, such as using spin-the-wheel mechanics, to engage customers and improve opt-in rates.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Entrepreneurship is one of the most difficult things to do well, but it's also incredibly rewarding. You'll want this episode for all your entrepreneurial needs because in today’s talk with Omar Zenhom he shares some valuable lessons that any entrepreneur should take note of as they start their own business or grow an existing company!

ABOUT OMAR

Omar Zenhom is the co-founder and CEO of WebinarNinja. He founded the company in 2014, and it has since grown to become one of the world's leading webinar platforms. Over a million people have attended a webinar on WebinarNinja, and it has been named as one of the fastest growing SaaS companies in 2018.

In addition to his work at WebinarNinja, Omar is also the host of The $100 MBA Show. With over 2,100 episodes this iTunes Best of 2014 podcast has been downloaded over 197 million times and ranked as a top business podcast in over 30 countries. 

Here’s a summary of the great stuff that we cover in this show:

• In the modern digital world, it’s easy to think that you need to copy someone else to be successful. The danger with that is you can end up being just another guy and not really making any difference. Running a business is hard work. So, when you are building one, find something that you really enjoy and run it in a way that works and makes sense for you.
• When it comes to content marketing, there's so much opportunity. Teaching is the new selling and there are so many ways to turn your eCommerce store into more than just a store. It's a community, it's a movement. People are just excited about what you have because you're not just showing them the product, you're showing them how it fits in in their life.
• Blogging is still one of the most powerful ways to get traffic to your website because of the power of SEO. Even though we're in the digital age with video and audio, text SEO is still the most powerful way for people to find you. People don't just go from “I don't know anything about your product” to “I want to buy it now” instantly. There is a process of education, there's a process of them envisioning themselves and their lives with your product.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

This episode is all about learning how to use acquisition as a growth strategy for your business.

A lot of people think that the only way to grow a business is through organic growth - but that's not true. You can also grow your business by using acquisition as a growth strategy for your business and there are a lot of different ways that you can do this. 

In this video, Matt is joined by Stephen Speer and together they explore the topic of business growth through acquisition. They discuss what it means for a company to grow by acquisition and some of the key benefits and considerations involved in this type of growth.

ABOUT STEPHEN

Stephen Speer is the founder and CEO of Ecommerce Lending. He has over three decades of lending experience, and has helped hundreds of entrepreneurs achieve business success through acquisition. Stephen is an ecommerce leader, guest speaker, and M&A instructor. With his firm, he has funded over 350 transactions totaling over $400 million- making them the top lender in the country in this very specialized niche.

Here’s a summary of the great stuff that we cover in this show:

• If you have an eCommerce business, you should definitely think of growth by acquisition. When you buy a business, it’s already been brought to a certain level and with the right business acumen you can really catapult the business and continue to grow. And if you're able to grow a portfolio of similar businesses, running them the same way, ultimately it can be a great way to grow and succeed.
• Usually, sticking to your lane and buying businesses you’re familiar with and running it roughly the same way is a great way to ensure success. Through leverage financing, smaller businesses can even acquire larger ones, as long as the buyer has the right business acumen.
• As much as acquiring an eCommerce business is a great idea, it is not really a straightforward process because there are a lot of moving pieces. At Ecommerce Lending, Stephen and his team help build a team around their clients to ensure they do have post acquisition success. They’re not just a lender, but offer a lot of ancillary services to help their clients succeed post acquisition.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

If you're like most business owners, you know that customer retention is key to your success.

In this episode, Daniel Budai joins Matt to talk about the secrets to email marketing that will keep your customers coming back for more.

ABOUT DANIEL

Daniel always had a knack for business, but it wasn't until he started learning about marketing and e-commerce that he truly found his calling. As a former geology student, he never would have guessed that he would end up owning a 7 figure marketing agency, Budai Media. But Daniel realized early on that most eCommerce business professionals lacked the skills to implement emails professionally. And that's why he founded Budai Media with the sole purpose of helping eCommerce brands build strong relationships with their customers.

These days, Daniel spends most of his time drinking Americano and running Budai Media and , but when he's not working you can find him playing basketball or spending time with his wife and two kids. He loves Americano and travelling around the globe. 

Here’s a summary of the great stuff that we cover in this show:

• The Budai Media helps eCommerce businesses with direct response marketing such as Email, SMS, and Messenger marketing and loyalty programs focusing on customer retention.
• If you're in a business that thrives on repeat customers, then tracking metrics such as average days between transactions is quite important. If you are a big brand with a big list of subscribers, tracking metrics such as RFM can give you valuable insights and help you segment your customers into various categories. Tools such as Reveal or Metrilo can help you with that.
• Building a solid Email flow and introducing your brand to your customers is a great way to increase Customer Retention. Also, don’t just offer discounts, but come up with creative ideas such as offering a sample product, hosting a Facebook Live, running a great customer loyalty program, or even providing live consultations to your top customers.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Wanna learn how to take your product and turn it into a successful direct marketing campaign? This episode is for you!

A lot of people think that direct marketing is only for big businesses, but that's simply not true. You can use these techniques with any size business. So whether you're just starting out or you've been in business for years, listen to this episode and start generating more sales using direct marketing.

Cody Bramlett joins Matt on the eCommerce Podcast to discuss how any business (no matter its size) can take a product into direct marketing. Cody talks in depth about what this process looks like for eCommerce businesses. 

ABOUT CODY

Cody Bramlett is the founder of a multimillion-dollar nutritional supplement empire. After years of struggling as a personal trainer and gym owner, Cody's life changed when he solved his father's chronic inflammation problem with his own custom-formulated products. 

This empowered Cody to start growing his company, Science Natural Supplements, to help other people get pain-free, lose weight, and overall just feel great about themselves! As a result of starting and scaling Science Naturals, Cody now also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called, Supplement Millionaire.

Here’s a summary of the great stuff that we cover in this show:

• If you have a great product, you can start generating more sales by using long form sales pages, which can either be text or video, that’s telling a compelling story of how your product has transformed people’s lives. And the way to you can drive traffic to this page is using affiliates. Joining different community groups and coaching programmes can help you find the right affiliates that work for you.
• You will need quality writers to make your content stand out and to do that you must find out what you want and why. Once you have your product, you can then look at pages that are doing well and reverse engineer them. The people who visit your site do not know you or your product. So you want to build friendship and give them a great deal to build their trust and confidence in you.
• Cody has built a programme called Supplement Millionaire and teaches people how to launch and build a direct marketing, affiliate-based supplement brand or health brand in that space. He helps a huge plethora of people from diverse spaces start and build a health or supplement business online.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

In this episode we’re going to talk about the importance of customer experience and how you can improve it before, during and after the sale.

Customers are more savvy than ever before and they know what they want. If you don't give them what they want, they'll go somewhere else.

Adam Pearce joins Matt to explore how to give our customers an amazing experience that will keep them coming back for more.

ABOUT ADAM

Adam is the co-founder and CEO of Blend Commerce, the eCommerce Customer Experience Agency. Adam and his team have worked with over 200 Shopify retailers to help them provide memorable customer experiences that drive growth in revenue and profit.  

Here’s a summary of the great stuff that we cover in this show:

• Customer Experience is the overall experience that a customer has with your brand even before they click on your website till the point where you make your very final sale. So, it’s not just their experience while making a purchase but before and after the purchase as well.
• A good Conversion Rate doesn’t necessarily mean good Customer Experience. It gives a very narrow view whereas what’s important is the Customer Lifetime Value. You can increase the lifetime value of a customer by avoiding gimmicks and increasing value additions by creating more touch points to understand the customer better and helping them understand you and your products better.
• Personalising your homepage, improving the navigations, and adding a great search feature are some effective ways to improve your customer experience. Being smart with your emails, conducting quizzes or surveys to help you understand your customer better and then offering services that’s tailored to their specific needs or interests goes a long way in ensuring customer loyalty and lifetime value.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Looking for a winning product idea? You're in luck! 

In this episode, Tim Jordan joins Matt Edmundson on the eCommerce Podcast to share foolproof tips for choosing a product that will make you money. So whether you're just starting out or you've been in the game for a while, these tips will help you find a winner every time.

ABOUT TIM

Tim Jordan is the Founder of Private Label Legion, a community of sellers and entrepreneurs who come together to share ideas, impart knowledge, and create a solid network. He is a well-known Amazon seller, host of the AM/PM Podcast, and Chief Growth Officer at SellersFunding.

Tim sells on both Amazon and Shopify and is currently working on a crowdfunding project which he is documenting to share his path to success with other entrepreneurs.

Here’s a summary of the great stuff that we cover in this show:

• Finding the right product to sell is crucial to ensuring a profitable online business. Earlier, it was believed that the way you sell a product on Amazon is to go and see what everybody else is selling well and replicate it. But that approach has problems.
• The smarter way to go about it is to start looking at Keyword Search Volumes and to realise that it’s not products that sell on a marketplace, its keywords. There's inspiration everywhere, online and offline places that you can go to for product ideas and look for the trending items. You take the product idea, find the keyword that relates to it, check keyword demand, or keyword search volume versus competitive product demand. And then you start to find those products that people are looking for.
• Software tools such as Seller.tools, Marmalead etc. can help you with product research and finding keyword search volumes of different products. You can also check out Private Label Legion, which is a community of sellers and entrepreneurs who come together to share ideas, impart knowledge, and create a solid network.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

You've seen those websites that offer monthly subscriptions and thought "Hey, I could do that too!". But what's the secret to getting people to keep paying every single month?

In this episode with Evan Padgett you’re gonna learn everything you need to know about subscription eCommerce. How it works, why it's important, what tools are out there- all of that good stuff. If you're looking for some way to make money with your marketing skills then this is a great place to start!

ABOUT EVAN

Evan Padgett is a 20-year ecommerce veteran with experience in subscription commerce. As the COO of Stealth Venture Labs, an ecommerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR. 

When he’s not taking over the world with subscription eCommerce, you’ll find him hanging out with his kids or playing video games. But his true love is American football - he’s a diehard Denver Broncos fan!

Here’s a summary of the great stuff that we cover in this show:

• Subscription commerce or Recurring Revenue Models guarantee you downstream revenue from your consumers, at the expense of either product or service. So, anything that provides recurring revenue, where customers are basically engaged in a relationship with you, opt in or opt out, that creates a predictable, forward looking revenue model. It doesn't matter what you sell, with a little bit of thinking, there is always something that you can do to create a recurring revenue model out of it. But it cannot be lopsided, it must be a win-win for both the business and the customer.
• Some of the great ways to do that is to engage with your customer through non-sales communications, talking about your company, talking about the brand you're building, the impact you're trying to make in the world. So have engaging, non-sales driven content, organic Emails, SMS, and curate the whole experience for the customer, making it something that feels special.
• Stealth Venture Labs is a performance marketing agency that work with clients ranging from the Crocs, Hello Fresh, Factor 75 to small brands just trying to venture out into advertising, on any platform that can be managed behind the screens, such as META, Instagram, TikTok, Snapchat etc.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

If you're like most business owners, you know that digital marketing is important. But working with a digital marketing agency can be tricky- especially if you're not sure what to expect. 

In today’s show Robert Giovannini joins Matt to talk about digital marketing agencies and how businesses can get the most out of their relationship with them. 

ABOUT ROBERT

Robert is the CEO of Ironplane, a full-service eCommerce agency specialising in platform design, development, and digital marketing. He brings 20+ years of eCommerce, website development, and team leadership experience to his role at Ironplane. Robert is passionate about helping companies sell online. 

Here’s a summary of the great stuff that we cover in this show:

• There comes a point in your eCommerce business where its grown big enough, or you want a level of complexity to your site, or you want it to be bespoke, and you want to develop beyond the boundaries of your current platform. So, when you're getting into platforms, and if you have any level of complexity, you want an agency that has chosen a few things to get really good at.
• Ironplane have made their mark when it comes to dealing with clients that have more complex needs, whether its integration or branding. They’re a Magento and Big commerce shop, and they also do custom for clients that don't fit into either of those categories.
• When working with an agency, mismanaged expectations can lead to a lot of problems. Clear & timely communication is the way to make it work as well as knowing your business goals, what you’re trying to accomplish and who your stakeholders are. That way you can find the agency that best works for you and caters to your specific goals.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Looking to expand your business into the EU? In this episode, Andy Hooper joins Matt to discuss how to make the most of your expansion strategy and tips for succeeding in new markets.

ABOUT ANDY

Andy is the CEO of Global E-Commerce Experts, has been successfully expanding e-commerce brands into new markets for over 15 years. An accomplished specialist in e-commerce, Andy now works with companies around the world providing comprehensive gateways and solutions to new markets, especially US-based organizations transitioning into Europe. Starting from the ground up, Andy has carved out a niche inspired by his own experience and success of growing an organization’s profits through e-commerce. With an infectious energy for success, Andy leads a team of professionals in all aspects of e-commerce. With fulfillment centers in the UK & EU, the Global E-Commerce team provides hassle-free end-to-end solutions that have helped 1000’s of sellers capitalize on the multi-billion dollar UK & EU markets. When not working, Andy can often be found enjoying sailing, cycling, and kayaking with his friends and family on England’s south coast.

Here’s a summary of the great stuff that we cover in this show:

• Global E-Commerce Experts essentially started by solving the problem for overseas sellers expanding into Europe. They worked with around 2000 clients that they’ve expanded, and doing that across lots of different services, be it compliance, or logistics or account management, they came up with a pathway looking at what successful clients were doing and what the data was telling them, bridging that gap to make it easy.
• Andy has developed seven basic steps for a success pathway to expand into Europe - market research, compliance, marketplace, 3PL, promote products, website and growth.
• Market research is all about understanding the size of the market, and that your products are relevant to be sold in those areas and product sourcing. Compliance comprises of product and business compliance aspects. Marketplace is about identifying what's the best marketplace for you to launch on. 3PL or a third-party logistics operation is required to store, fulfil, rework, or return your goods. To promote your products, you need to have a great marketing strategy that generates traffic. If you get switched off from a marketplace, you need to be able to sell your products somewhere and so it’s essential to build your own website, which would allow you not just to sell in your own country but anywhere. Finally, growth or scale is about identifying what additional marketplaces you can sell on to capitalise on everything you're doing to take it to the next level.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Learn how SMS marketing can help your business in ways you never imagined.

In today's episode you'll see how easy it is to connect with customers and increase sales using this powerful communication tool.

ABOUT TADEJ

Co-Founder of CartBoss, a text messaging solution for recovering abandoned carts. Former developer now focused on running day-to-day operations and achieving long-term goals for the company.

Here’s a summary of the great stuff that we cover in this show:

• 99% of people open text messages and 93% of text messages are read within three minutes. This makes text messaging a powerful tool in marketing. SMS marketing works great in most countries and every business should definitely consider taking advantage of it.
• There are different types of text messages for marketing. For example, abandoned cart text messages, post-purchase text messages, Winback text messages, newsletter text messages etc. The abandoned cart text messages convert a lot faster than other marketing text messages.
• With a simple 2-minute integration and their top client getting a Return On Investment of around 7000%, CartBoss provides a super efficient and easy text messaging solution for recovering abandoned carts. 

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

In this episode of the eCommerce Podcast host Matt Edmundson sits down with Jaryd Krause, founder of Buying Online Businesses, to discuss his experience in buying and selling online businesses. Jaryd shares his journey from plumbing to becoming a successful online business owner hoping to help others do just the same. 

Key Takeaways: 

1. Acquiring Established Businesses: Jaryd Krause emphasises the benefits of buying established online businesses rather than starting from scratch. This approach allows for immediate cash flow and reduces the risks associated with the high failure rate of startups
2. Importance of Organic Traffic: Jaryd highlights the value of organic traffic for long-term business success, noting that businesses with a high percentage of organic traffic are more attractive to potential buyers and are better positioned for sustainable growth.
3. Risk Mitigation: A significant part of the discussion revolves around strategies to minimise business risks, such as diversifying revenue streams, reducing dependency on single suppliers or traffic sources, and ensuring a business is not overly reliant on one key person or platform.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Is selling on multiple online marketplaces the right strategy for your business?

These days, it seems like everyone is selling their products on multiple online marketplaces. But is that really the best strategy for your business? In this episode, Jesse breaks down the pros and cons of selling on multiple online marketplaces and understand what it takes to successfully sell on multiple marketplaces.  

ABOUT JESSE

Jesse is Co-Founder & Managing Director at eCommeleon. He helps online retailers and D2C brands to navigate the eCommerce jungle. With a particular focus on marketplaces and international expansion, Jesse helps online sellers to determine which marketplaces in which countries offer the best opportunities for expansion.

With the help of the eCommeleon software and team, Jesse uses his expertise to help implement scalable marketplace expansion plans, for experienced and novice sellers alike. Jesse's mission is to make it as easy as possible for online sellers to expand their businesses into new markets - because when businesses grow, everyone benefits.

Here’s a summary of the great stuff that we cover in this show:

• The advantages and disadvantages of selling on multiple online marketplaces which include a variety of different platforms on the plus side but equally it can be difficult to keep track of inventory and sales across all the platforms.
• If you are looking to reach a wider customer base and streamline your operations, then selling on multiple marketplaces may be right for you. But if you are looking to focus on a single channel, or to expand your operations into other countries or regions, then you may be better off focusing on just one marketplace.
• As with any business decision, it is important to carefully consider the pros and cons of selling on multiple online marketplaces and make the choice that best aligns with your individual goals and needs.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Show sponsor: eCommerce Cohort - a lightweight membership group with guided monthly Sprints that cycles through all the key areas of eCommerce designed to help you deliver eCommerce WOW. More info at www.ecommercecohort.com

How do you know who the best influencers are for your business?

In today’s video you’re going to hear all about brand and influencer partnerships and how to find the perfect influencer for your company. Influencer marketing has become one of the most popular ways to market products on social media, but it's not always easy to find the right person or people for your brand. We're going to go over a few ways that can help make finding them easier so let me show you how it's done.

David Perry is the CEO of Carro, a new e-commerce partnership network. With over 30K Shopify brands using the service, Carro helps brands gain attention, sales, and new customers by partnering with other brands in the network. Sony PlayStation acquired Perry’s previous company Gaikai to establish leadership in the future of streaming video games from the cloud - a service called PlayStation Now.

Perry is no stranger to success; he has been one of the driving forces behind some of the most innovative gaming technology to date. His work on Gaikai has helped shape the future of gaming as we know it. We can't wait to see what he does next!

• Influencers are often better at identifying which brands their followers will enjoy than the companies themselves. To get around this problem, Carro was developed to match influencer popularity with customer preference by analyzing large volumes of social media data .
• The platform, Carro was built to help influencers discover new brands and products they love through personalization. Brands are able reach out with their insights on different demographics in an authentic way that would make them feel special- which leads into one of today's top discussions: artificial intelligence (AI) versus human interaction!
• Influencer marketing is changing and now leaning towards social commerce as followers are becoming eager consumers who want access any given moment. Today many people may be able to get away with posting product selfies without being too pushy but this will eventually lead to a more diverse group of people interested in purchasing from an influencer because they get a a full view of the product by engaging with the content.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Show sponsor: eCommerce Cohort - a lightweight membership group with guided monthly Sprints that cycles through all the key areas of eCommerce designed to help you deliver eCommerce WOW. More info at www.ecommercecohort.com

If you're like most people, you've been told that A/B testing is the way to go. But do you really need it? And if not, what should you be doing instead?

Oliver Palmer sits down with host Matt Edmundson to talk about A/B testing for websites or sales pages and why you might not actually need it.

Oliver Palmer is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture.

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LinkedIn Events is a powerful way to connect with other professionals, but many people are unsure of how to make the most of it. 

Patrick Collins joins Matt to talk about the value of LinkedIn events and how if done correctly can help generate leads for your eCommerce business.

Patrick Collins has worked with startups for the past 10 years helping them to build the tech infrastructure across lead generation, sales, account management and hiring to scale to become global companies. His own startup ProspectLabs.co which is a B2B lead generation software went from 0-27K in the first 13 months, and startups that he has advised have raised over 40Million Euros over the past 3 years. Patrick's expertise is getting startups to have a data driven approach to sales mixed with a focus on world class customer support as the key driver of sales. 

Sometimes nicknamed 'The Wikipedia of software' Patrick knows the right tech stack to integrate your whole business so that there is focus on efficiency and effectiveness with all activities and avoiding wastage of time, resources and budget.

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In order to achieve success in today's competitive marketplace, it's not enough to be good at what you do. You need to be remarkable. 

In this video, Rich Brooks joins Matt to discuss the concept of remarkability and how you can use it to create a competitive advantage for your business.

Rich Brooks is founder and president of Flyte New Media, a digital agency in Portland, Maine, that’s been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.

He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. 

Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.

He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing. 

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While many are still skeptical, AI is becoming more and more popular in the ecommerce industry, and for good reason.

In today’s show  Shanif Dhanani joins Matt to unpack AI and its value as a tool for eCommerce businesses to increase sales. 

Shanif Dhanani is the co-founder & CEO of Apteo. Prior to Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, a NYC-based ad tech startup which was acquired by Twitter. Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning. Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU’s Stern School of Business.

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If you're an ecommerce entrepreneur, one of the best ways to grow your brand is by using YouTube videos. In this podcast, Augie Johnston joins Matt to talk on how to use YouTube videos to grow your ecommerce brands and increase sales.  

Augie Johnston is a 35 year old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called Vidchops.

Vidchops, the brainchild of Augie, assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand. Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses. 

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If you’ve tuned into the show, chances are you're an Amazon seller who's considering or maybe looking for a way out. Turns out, you're not alone!

Thousands of sellers are making the switch to their own websites every day and with good reason - it's the future of eCommerce. In today’s show Lauren Gonzalez joined Matt to show you how to make the transition and set up your own website + brand.

Lauren has personally been crafting visual brands for over a decade, having come from a background working as a Creative Director in-house at a Hollywood publisher and then going on to co-found Principium 6 years ago with her husband and business partner. They have had the chance to work with clients such as Disney and Paul Newman’s charity as well as helped launch hundreds of e-commerce brands with major increases in conversion rates and many going on to become multiple 7 figure household brands.

Lauren has a passion to inspire e-commerce and Amazon businesses to create a connection between themselves and who they were made to serve, thus increasing their own business growth, while at the same time uncovering their purpose and becoming motivated to bring about a world of meaning and sustainability.

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We all know that personalising content is key to a great user experience, but did you know that you can do this even better by using zero-party data?

Gen Furuwaka of Prehook joins host Matt Edmundson to talk about how something as simple as a quiz can help you capture zero-party data and open the doors to effectively personalise content at scale. 

Gen is the co-founder of Prehook, a leading quiz platform for Shopify merchants. He also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their ecommerce revenues. Gen has been in ecommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers.

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What do you get when you combine a mutual love of free stuff with the power of influencers? Free product and sales! 

Cody Wittick joins Matt in this week's episode to show how influencer seeding, or giving away products in exchange for social media coverage, can help grow a business.

Cody is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.

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In this episode of the eCommerce Podcast, host Matt Edmundson interviews Laura Richard from Level 5 Strategy about the importance of customer experience and how it can drive business success.

1. Create emotional connections: Laura emphasises that emotions account for 50% of consumer behaviour, although customers may not always express these feelings explicitly. Understanding the emotional benefits customers derive from products or services can help businesses craft experiences and messages that resonate on a deeper level, leading to stronger customer loyalty and satisfaction. 
2. Engage everyone in strategy development: A major reason why strategies fail is the lack of involvement from the team and customers during the development process. Laura highlights the importance of engaging stakeholders, including employees and customers, early and often in strategy formation. Businesses can leverage customer panels and feedback loops to ensure that strategies align with customer needs and expectations. 
3. Create authenticity in the customer experience: To stand out against competitors, particularly large players like Amazon, eCommerce businesses need to focus on authenticity and unique customer experiences. This includes creating personalised experiences on websites and aligning with causes that reflect the brand’s values. Differentiation can also come from addressing specific unmet needs within a niche market, which helps build stronger connections with customers.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow! 

Conversion rate optimization is a broad term, but it boils down to one thing: learning what your customers want and delivering it. 

AJ Davis of Experiment zone joins Matt to talk about everything from Conversion Rate Optimisation to how adopting an experimentation culture can help you find out what your customers want and how to get them on board!

AJ Davis is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.

Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

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Marketing is always changing. What worked in 2017 might not work in 2022. So what are the eCommerce trends that are being shaped by online shoppers in 2022? 

A lot has changed over the last few years on the social and economic front but also on the technological front. Many industries are struggling to keep up with technology changes. It's hard right now because there are so many options out there and it's difficult to know which one will work best for your business. 

Kenny Gray joins Matt on the eCommerce podcast to provide some insights on how to create search and social ad strategies that boost awareness and drive conversions.

For over 6 years, Kenny has been helping businesses break through the digital space by providing holistic perspectives and solutions. He has scaled multiple ecommerce brands to consecutive 6 and 7 figure months from his ability to dial in on the user experience. Kenny’s ability to successfully promote brands has been proven over and over again in a variety of industries. He is now helping clients with big picture marketing strategy by anticipating changes in the market, analysing the back end user experience, and ensuring the strategic vision is executed on all fronts impeccably. Kenny consistently provides audiences with the same thing he provides his clients: actionable insights on improving ROI, increasing lifetime value and creative ways of attracting potential customers. Whether discussing paid advertising, data and analytics, marketing automation, SEO, web design and implementation, or conversion rate optimization, Kenny is passionate about helping businesses grow.

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The military has been around for centuries, and in that time they've learned a few secrets to success. 

Whilst an Army soldier and a full-time entrepreneur are two very different entities, there is one thing that they share. Both require discipline. As entrepreneurs there is much that can be learned from the military that will help you grow your own eCommerce business. 

Stuart Leo sits down with Matt in today’s show to talk about 7 of the best tips borrowed from the military on how to grow your business.

Stuart has 15 years of corporate experience with a background in consulting, leadership, management, and strategy. An innovator and visionary, he is the founder and CEO of Waymaker.io – an intelligent business management platform that helps leaders build a better business in 30 days.

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Technology is often blamed for all of society's problems, but what if the problem was us?

A lot of people blame technology for all of their problems. But if you think about it, technology is just a tool and it's not the issue. The issue is with us and our mindset. 

Ian Finch joins Matt in today’s show to talk about how we can change our mindset and start using technology to our advantage instead of letting it use us.

Ian Finch is a CEO, husband and dad. He’s also the Chair of the British Interactive Media Association for the northwest of England, a national network that drives digital transformation in large-scale organisations like yours.

Outside work he’s an advocate for mental health and a recent yoga devotee.

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Facebook Ads are dead.

I know, I know, you've probably heard that a million times before. But is it true and are you better off the sooner you start using Google Advertising? 

This show’s guest, John Horn, certainly believes this to be true. He joins Matt to talk about why Facebook Ads are no longer worth your time and how Google Advertising can actually help you make more money. 

CEO of Stub Group, a digital advertising agency and a Premiere Google Ads Partner. John has been with Stub Group for close to a decade, working with companies across the globe managing marketing for them, focusing on pay-per-click advertising. 

He is passionate about speaking with clients and other business owners on ‘How to navigate the digital marketing landscape’ and converting more leads, getting more e-commerce sales, and growing revenue.

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We all know that it's more profitable to keep a customer than to acquire a new one but most businesses don’t know how to do this effectively.

Valentin Radu of Omniconvert sits down with host Matt Edmundson to talk about a simple and effective strategy that can help you maximise the lifetime value of your customers and see real business growth.

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches eCommerce businesses how to scale their brands profitably and sustainably.

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Amazon is an amazing platform for any business, but it can be way too easy to get lost in the sea of products. How do you make your brand stand out?

To help you navigate this space and take advantage of all Amazon has to offer, Andrew Morgans joins Matt on the eCommerce Podcast to share five steps that will put your brand on the map!

Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand, and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States.

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In a world where every niche and subset has an equal competitor, how do you drive sales? 

The answer: micro-influencers. 

A lot of people are sceptical about the power of micro influencers, but in this podcast we’re going to show you how they can be an incredible tool for marketers.

 David Morneau is a Montreal-based entrepreneur and agency owner. Currently, he divides his time up as a Co-Founder at inBeat Agency and Founder & CEO at Breeze.co.

At his agency InBeat, David helps brands leverage thousands of collaborations with micro-influencers as he knows that people trust user-generated content performs better than studio quality ads. He often works with the leading brands such as New Balance or Nissan to attract new audiences across North America & Europe. He’s known for his unusual strategies when it comes to influencer marketing. With David’s extensive experience in the agency world, he has scaled his companies to 7-figures and helped numerous brands do the same.

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There is a lot of misinformation out there about SEO but one thing is for sure - you can't just do "keyword stuffing" anymore or use any old tricks. Google is onto us now so it will take a little more than that these days. 

This week Matt sits down with Nick Trueman to talk about how SEO can drive traffic and improve your customer experience and offer some simple tips for getting started with SEO today. Whether you are new to the game or an experienced pro, this episode has tips that are perfect for everyone.

 Starting out in 2007 as a Junior Google Ads Expert, Nick, became one of the industry leaders in his field. He now runs a successful PPC & SEO consultancy in Surrey & London called Spec and in 2020 he also became CEO of Just Ask Parker, which now makes him the host of the “Winning With Shopify Podcast”. 

To date, he has been a board member at 4 marketing & advertising companies, sold his  own business in 2013 and worked for over 500 brands. His experience ranges from local SMEs to well known retailers all over the world. 

In his spare time he works in a parallel universe to digital at a steam railway! He’s currently training to become a fireman and then one day, a driver. 

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"Sales videos are boring."

If you think this, you’d be right. Sales videos are, by definition, kind of boring! There's nothing more yawn-inducing than watching someone talk about their product for 20 minutes straight. 

But there IS something that makes people click play on your video instead of moving on with the rest of their lives, and it's funny content! 

In this week's podcast you'll learn how to use humour in your sales videos so you can sell products without scaring off potential customers - or worse yet, making them laugh at you!

Joseph Wilkins founded ProCreative Studios almost 20 years ago where his team produced infomercials, TV commercials and corporate videos. As habits shifted from television to online, Joseph launched FunnySalesVideos.com in 2017, where he creates attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales.

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In this episode of the eCommerce Podcast, host Matt Edmundson explores the world of data-driven eCommerce with Jo Davis, Chief Operating Officer at Sweet Analytics. Jo has over 20 years of expertise in retail strategy, product, and marketing, she shares invaluable insights on how data can transform your eCommerce business.

Key Takeaways: 

1. Set Clear Growth Goals: Jo emphasises the importance of having specific growth targets for your eCommerce business. By understanding your customer base, retention rates, and average order values, you can build a growth model that identifies the number of new customers needed to achieve your goals. This approach transforms abstract goals into actionable, data-driven strategies.
2. Use AI for Data Analysis and Personalisation: The integration of AI in data analytics is revolutionising how businesses understand and interact with their customers. Jo discusses how AI can help automate data insights, making it easier to identify trends and areas for improvement. Additionally, AI can personalise customer experiences on your website, tailoring product recommendations and marketing messages to individual preferences.
3. Embrace Data to Drive Informed Decision-Making: For Jo one of the biggest mistakes businesses make is not utilising the data they have. She highlights the necessity of regularly reviewing key metrics like traffic, conversion rates, and customer acquisition costs. By consistently engaging with this data, businesses can make informed decisions that enhance marketing effectiveness, optimise product offerings, and ultimately drive growth.

This episode is a must watch for all in the eCommerce space. Don't miss out on Jo's excellent advice based on years of industry experience - take note and boost your business success with advanced data analytics today! 

Visit this link today to get an exclusive 80% discount on your first month with Sweet Analytics https://lp.sweetanalytics.com/...

The about page is one of the most important pages on any eCommerce website. Prospective buyers want to learn everything they need to know before making up their minds as to whether or not they want to buy from you - everything from pricing information down to social proof and media handles and email addresses for contact purposes! The about page will play a role in the decision-making process of potential customers and where it fails to capture the reader's attention, conversion rates will suffer.

This podcast will:

1. introduce why an about page is so important;
2. show you how to plan out the information for your own killer about page, and
3. how to create a strong call to action that will increase your conversion rate.

An about page must clearly explain what your business does and offers in an easily digestible and engaging way. If website visitors can't quickly understand what your online business does and exactly what it offers to its target market they will simply move on and you will lose sales. Potential customers want the key information right up front.

Be less corporate and more human. The about page is really helpful for building trust, especially for people who are looking to buy from small businesses. You can leverage that buying behavior honestly by talking about your humble beginnings. A compelling approach to do this is to tell a tale. Stories - particularly, personal stories - are an inherently human activity that may create a profound sense of empathy. Tell the story of how your firm began or some other element of your history that emphasizes what it does.

If you are an artisan and you make handmade soaps, dog clothes, candles, baked goods, etc and you haven't moved to the point where you're fully manufacturing, or even starting to automate some of the processes when your business is made by your hands you can capture attention by telling your story and the pain points. Potential customers want to know and care about the artisan's journey. Creating a connection on an emotional level with your ideal customers will increase sales.

The use of attractive images of you, your team members, your products or services helps create visual interest for the potential client. It helps them get a feel for who you are and what you're about and also carries the benefit of showing your potential clients your humanity.

Even if you've got the most stunning "About Us" page that offers an awesome value proposition to the ideal customer, if users can't find it, it's useless. Your homepage and every other page on your website should have relevant links to your about page.

The most damaging threat to the discoverability of your page is giving it a non-standard name. The simplest solution is to call the page "About Us" or "About [Company Name]," but there are other choices as well. Workable names include “Who Are We?” and “Meet the Team,” although unconventional

Indie brands that have a very strong valued led business and want their customers to be on that that values journey, would benefit from having theirs about links on the main navigation. A values-led online business will want to pull in its target audience by aligning them with its mission and values.

🎵I bet you think your About Page is about you 🎵

Most online businesses overlook the fact that the about page is really about the visitors who are landing on their site and then clicking to learn more.

The about page is less about blowing your own horn and more about the person visiting the site and why they should care about your website.

Talk to the individual about why they should care about you and expand on the shared problems you are solving for them (your ideal customers). Address how you can help the right person overcome...

Do you want to kick off your own eCommerce business but are not sure how to get past your limitations or where to start? Perhaps this success story will inspire you to pull the trigger.

Join the conversation as Jared Mitchell shares with Matt how he and his wife, Alana, built a successful eCommerce business from the ground up. 

Jared and his wife Alana have been successful "Fampretreneurs" for over 13 years. They have experience building a brand with AlanaMitchell.com, mastering retail with SkincarebyAlana.com, and the agency/consulting side with Beefysites.com to champion the former. 

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Do you have goods that are in-demand on Amazon? You're not alone. There's a massive opportunity for any business owner, mompreneur, or entrepreneur who has products they want to sell online. The question is: how do you manage it all?

Chelsea Cohen joins Matt in our final episode of season seven to share secrets of how to leverage the power of Amazon for inventory management.

Chelsea is an Amazon inventory management expert and the co-founder of SoStocked.com, which is an Amazon inventory management software. Chelsea’s also a 7-figure Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, Seller Stories with Jungle Scout & the Amazing Summit stage, among others.

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