Explore every episode of the podcast eCommerce Marketing Society with Lisa Byrne
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How Julia Doubled Her Online Sales in 12 Months: Marketing Lessons in Doubling Down on What Works | 03 Sep 2024 | 00:45:57 | |
Today, we're diving into Julia's journey as a busy mum of four, paediatric dietitian, and founder of Nudie Rudie Lunchbox. Julia is a client within my eComm Scale Strong Mastermind. In just 12 short months, Julia was able to almost double her online sales by doubling down on the marketing strategies that were already working for her business. Julia's story is a masterclass in smart, data-driven decision-making. If you're an eCommerce entrepreneur looking to take your business to the next level, you'll want to listen closely. Julia will share the exact steps she took to scale her brand, overcome obstacles, and achieve her incredible growth. Ready to scale to consistent $20k, $50K to $100K months without burning out or wasting time on the wrong strategies? eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth. Inside, you'll get: ✔ 1:1 coaching with me to refine your growth and marketing strategy This isn’t another group program filled with Zoom calls and generic advice. If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited. 👉 Apply here eComm Scale Strong. If I feel you are a great fit, I will invite you to a free initial consultation to get to know each other and ensure this is the best next step for you and your goals. I can't wait to read your application! 👉 Apply here eComm Scale Strong. See omnystudio.com/listener for privacy information. | |||
| Black Friday Series Part 2 - Offers & Marketing | 27 Aug 2024 | 00:17:22 | |
It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore the three essential stages of planning a killer Black Friday campaign to help you generate 3 months worth of revenue in just 1 to 2 weeks in November. In this second episode, I'm sharing how to create a clear and compelling offer for your Black Friday campaign that your audience can instantly understand and also is wildly profitable for you. Listen in to hear exactly how I teach my clients to prepare for Black Friday, the types of irresistible and profitable offers that can work for you, and what assets you'll need to prepare now for your campaign. NEW! Free LIVE Masterclass for eComm Brands! Plan & Profit: The 90-Day Planning Workshop Give me 60 minutes of your time, and you will walk away with a 90-day marketing plan for more sales, more profit, and less stress. Get your name on the list here https://www.lisabyrne.co/90dayprofitplan
Applications are now open for eComm Scale Strong! The 6-month mastermind to help you scale to multi-six, seven figures and beyond! If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you. Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information. | |||
| The ONE Mindset That Elevates Your Business to $20k+ months | 14 Oct 2023 | 00:16:40 | |
This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong. The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here. See omnystudio.com/listener for privacy information. | |||
| Breaking the $20k per month ceiling: 3 reasons why you’re stuck under $20k months | 28 Sep 2023 | 00:22:51 | |
Are you stuck at $20k months and dreaming of $50k-100k ++ months? We are diving deep into the reasons why you may be stuck in the "messy middle" of online store growth and how you can smash through to new revenue and profit levels, without burning out. Today I'm sharing 3 areas of your business that might be keeping you stuck and how to make powerful changes to support your growth and allow you to step into CEO! This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong. The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here. See omnystudio.com/listener for privacy information. | |||
| Cash in on Q4: 5 Ways to Prep for Success Now! | 25 Sep 2023 | 00:15:01 | |
This is a power-packed episode to help you have the most successful Q4 yet! I cover 5 things to do right now to set yourself and your promotions up for success such as:
I am running a FREE 3-Day Challenge in October and I want you to be there! It's called the "Product CEO Profit Challenge". I will show you how to amplify your profits and transform your role as CEO so you can get more done and make more money. SAVE YOUR SEAT: https://www.lisabyrne.co/product-ceo
See omnystudio.com/listener for privacy information. | |||
| Mum guilt, marketing and money with Kate Toon | 11 Aug 2023 | 00:30:01 | |
Join Kate Toon and I as we chat about growing a business whilst being a parent and all the highs and lows that come with it! Kate Toon recently published a brand-new book "Six Figures in School Hours". It's an honest and practical handbook covering mindset, productivity, money, family and self-care - a must read for anyone in the messy middle of building your business. This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong. The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.
See omnystudio.com/listener for privacy information. | |||
| Coaching Conversations: Scaling from $20k months to $80k months | 20 Jul 2023 | 00:17:18 | |
Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside my 6-month mastermind for female eCommerce founders, eComm Scale Strong. This week's coaching conversation is around helping a new client in the skincare niche, scale from $20k months where she has been stuck, all the way to $50-80k months which is her big juicy goal! Listen in on how we're approaching this strategy and how I use my signature scaling framework "Purposeful, Practical and Profitable" to ensure we're building a business and marketing plan that is intentional, realistic and has a high ROI for this busy founder. Applications are now open for eComm Scale Strong! The mastermind to help you scale from 6 figures to multi-six, seven and beyond! If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you. Fill in the application form here and we can make time to chat on the phone. Lisa Byrne eCommerce Marketing Coach for Women See omnystudio.com/listener for privacy information. | |||
| 5 Ways To Achieve Lasting Profitability | 30 May 2023 | 00:18:55 | |
5 ways to increase your profit long-term by nailing the basics and creating new habits. Today we're covering:
This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong. The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.
See omnystudio.com/listener for privacy information. | |||
| How Anna Built a Million Dollar Business Using Video Marketing | 15 May 2023 | 00:38:29 | |
Meet Anna Van Dijk, a long-time client and owner of two much-loved eCommerce brands LuncBox Mini and Krumbs Co. Anna has built a million-dollar business in just 5 years by focusing on helping and connecting with ideal customers through video. This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong. The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here. See omnystudio.com/listener for privacy information. | |||
| Coaching Conversations: Decrease Costs, Increase Profit | 08 May 2023 | 00:14:37 | |
Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside eComm Grow Strong and my mastermind clients inside eComm Scale Strong. This week's coaching conversation is around profitability. I'm currently working with a client whose goal is to double her annual revenue, but she struggles with cash flow. In this episode, we talk about the importance of ensuring your business is operating as efficiently as possible before investing more time and money into marketing. This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong. The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here. See omnystudio.com/listener for privacy information. | |||
| 7 Characteristics of 7-Figure Founders | 21 Mar 2023 | 00:27:54 | |
What do successful female founders of seven-figure eCommerce brands have in common? What actions do they take? Where do they focus? What do they invest in and what kind of mindset do they have? In today's episode, I'm breaking down the common traits, beliefs, actions and characteristics of the women I have worked with who have reached and exceeded that illustrious 7 figure eCommerce business so you can take even a smidge as inspiration to step into your own confidence and power as the CEO of your brand. If you would like my help to do this over the next 6 months, you need eComm Scale Strong. The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.
See omnystudio.com/listener for privacy information. | |||
| How killer copy will help you sell more with Anita Siek from Wordfetti | 10 Mar 2023 | 00:51:45 | |
One thing I see missing in marketing every single day, is killer copy and clear messaging. I have dedicated an entire module to it inside eComm Grow Strong because words sell. I am obsessed with great copy, so when Anita Siek from Wordfetti came onto the eCommerce Marketing Society podcast I was in marketing nerd heaven! Anita is also a quirky, funny and smart character too - that's my type of gal! 👯♀️ We chat:
There are so many golden nuggets in this episode, so pay attention! Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong! A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder). There are only 10 spaces available and applications close on March 31st, 2023. Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information. | |||
| Black Friday Series Part 1 - Prepping for Success | 26 Aug 2024 | 00:19:42 | |
It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore the three essential stages of planning a killer Black Friday campaign to help you generate 3 months worth of revenue in just 1 to 2 weeks in November. In this first episode, we're going to talk about planning and preparing for a successful Black Friday campaign - including the mindset shifts to make NOW so you can have your most successful season ever. Listen in to hear exactly how I teach my clients to prepare for Black Friday, the data to review, and how to set goals for growth. NEW! Free LIVE Masterclass for eComm Brands! Plan & Profit: The 90-Day Planning Workshop Give me 60 minutes of your time, and you will walk away with a 90-day marketing plan for more sales, more profit, and less stress. Get your name on the list here https://www.lisabyrne.co/90dayprofitplan
Applications are now open for eComm Scale Strong! The 6-month mastermind to help you scale to multi-six, seven figures and beyond! If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you. Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information. | |||
| Student Success Story: How Sandra Took Mizzie The Kangaroo Global | 28 Feb 2023 | 00:41:40 | |
Meet Sandra the Founder of Mizzie the Kangaroo. Sandra joined eComm Grow Strong in 2022 after already putting two of her employees through the program, she decided she needed to take control of her own growth by ensuring her foundations were rock solid and she had the right organic marketing strategy in place. Sandra is an incredible woman who has led her business through some of the most extreme challenges a business can face, like disastrous Australian floods, a global pandemic that hit her wholesale revenue hard and difficult staff changes. But nothing is going to stop Sandra or Mizzie from bouncing around the globe and helping parents and children learn through play. Take a listen to this inspiring story of turning lemons into lemonade and never, ever losing sight of that big purpose and goal. Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong! A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder). There are only 10 spaces available and applications close on March 31st, 2023. Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist
See omnystudio.com/listener for privacy information. | |||
| Student Success Story: Pivoting Products & Trusting Your Gut with Miranda from Mindful Marlo | 24 Feb 2023 | 00:29:45 | |
Meet eComm Grow Strong alumni, Miranda Kennedy, Founder of Mindful Marlo. We talk:
Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong! A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder). There are only 10 spaces available and applications close on March 31st, 2023. Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information. | |||
| Course, Group Program or Mastermind - Which Is Best For You? | 14 Feb 2023 | 00:19:23 | |
When I first started my business I knew I needed help. I didn't want to waste time faffing about so I was ready to invest in help. But what kind of help was best for me? A course, group program or mastermind? It was so confusing! Fast forward 6+ years and not only have I done all of the above, I've also created all of the above. In this episode of the eCommerce Marketing Society podcast, I'm going through the pros and cons of each to help you understand what the next best step is for you. Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong! A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder). There are only 10 spaces available and applications close on March 31st, 2023. Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist
See omnystudio.com/listener for privacy information. | |||
| Student Success Story: Laura from Wild Indiana | 06 Feb 2023 | 00:36:14 | |
eComm Grow Strong Student Success Story - Laura Turner, Wild Indiana When you're a Mum of three children, you need to create a business that works for you and your family - which as you know is easier said than done! Laura Turner is the founder of Wild Indiana, a mum of three young children (whom she homeschools by the way!) and a recent graduate of eComm Grow Strong. And I want to know, how the heck does she do it all?! Laura is so generous with us today, sharing how she manages her incredibly successful eCommerce business whilst homeschooling her kids. Hint: she realised she couldn't do it all! We chat:
Take a listen, you'll love it! Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong! A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder). There are only 10 spaces available and applications close on March 31st, 2023. Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist
See omnystudio.com/listener for privacy information. | |||
| 3 Reasons Why Your Marketing Isn't Working | 16 Jan 2023 | 00:16:56 | |
If you feel like you're trying really hard to market your business but the sales are slow, low, or hit a slump? Something isn't working! In episode 70 of the eCommerce Marketing Society podcast, we look at 3 reasons why your marketing isn't working and what to do about it. We cover:
Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks? Join eComm Grow Strong: https://www.lisabyrne.co/egs See omnystudio.com/listener for privacy information. | |||
| Plan Your 2023 Power Moves: Product, Promotions & Profit | 11 Jan 2023 | 00:17:02 | |
The start of a new year is the perfect time to plan your power moves for a huge 2023! But if you're like a lot of the women I help, you're probably thinking "but I suck at planning". Well, we are going to smash through that story today as we break down:
If you struggling with planning, marketing, direction and growth for your online store or product-based business, you need to join my group program, eComm Grow Strong. Join eComm Grow Strong: https://www.lisabyrne.co/egs Follow me on Instagram: https://www.instagram.com/lisabyrnemarketing/ Work with me: https://lisabyrne.com.au/
See omnystudio.com/listener for privacy information. | |||
| REPLAY: Student Success Story: How Alana Unlocked Success By Overcoming Imposter Syndrome | 04 Jan 2023 | 00:34:33 | |
The 4th Most Loved Episode Of 2022! Meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program eComm Grow Strong. Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self. Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that! Mindset and marketing go hand in hand - you truly need both to grow your online store. So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot! Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks? Join eComm Grow Strong: https://www.lisabyrne.co/egs See omnystudio.com/listener for privacy information. | |||
| REPLAY: Is Your Money Mindset Holding You Back? | 03 Jan 2023 | 00:53:17 | |
The 3rd most-downloaded episode of the eCommerce Marketing Society in 2022 was... Two of my favourite subjects colliding into one very powerful episode = money AND mindset! I am joined by a very inspiring and clever woman, Fi Johnston. Fi is the of Peach Business Management and not only is Fi a Chartered Accountant by trade she is also a Business Strategist, Mentor and Finance Coach for purpose-led business owners. We cover:
Why women earning more money can change the world ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March. Add your name to the waitlist to find out more. https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information. | |||
| Replay: Personality-Driven Copy for Non-Boring Brands | 02 Jan 2023 | 00:44:18 | |
The 2nd Most Loved Episode of 2022! For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only thing separating you from your competitors is what your brand looks, sounds and feels like. In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio. With a #NoBS reputation for crafting brands through human-centred copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf. Here is what we cover in this episode:
If you enjoyed this episode don't forget to leave a rating and review on iTunes! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m Add your name to the waitlist to find out more! https://www.lisabyrne.co/ess-waitlist
See omnystudio.com/listener for privacy information. | |||
| REPLAY: TikTok Advertising for eCommerce with Savannah Sanchez | 02 Jan 2023 | 00:34:45 | |
Most loved episodes of 2022! Coming in at #1... I LOVE this episode. We break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales. I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She works directly with top eCommerce brands managing their TikTok creative content and ad campaigns. Savannah is an accomplished marketer and media buyer who knows her stuff when it comes to understanding the paid advertising landscape for eComm brands in 2022, particularly TikTok. Savannah shares her wisdom with us covering:
If you enjoyed this episode don't forget to leave a rating and review on iTunes. Check out Savannah's services here https://thesocialsavannah.com/ ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m Add your name to the waitlist to find out more! https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information. | |||
| Coaching Conversations: 3 Solutions to 3 Common Scaling Problems | 12 Jun 2024 | 00:20:32 | |
Welcome back to one of my favourite segments on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside my 6-month mastermind for female eCommerce founders, eComm Scale Strong. This week's coaching conversation is around finding the right problems or gaps in your business to solve for, so that you can ultimately increase your bottom line. Listen in on how we're approaching finding the right problem (including my handy online store scaling calculator), what data we're looking at and the simple actions we're focused on to move towards her goals. Ready to scale to consistent $20k, $50K to $100K months without burning out or wasting time on the wrong strategies? eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth. Inside, you'll get: ✔ 1:1 coaching with me to refine your growth and marketing strategy This isn’t another group program filled with Zoom calls and generic advice. If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited. 👉 Apply here eComm Scale Strong. If I feel you are a great fit, I will invite you to a free initial consultation to get to know each other and ensure this is the best next step for you and your goals. I can't wait to read your application! 👉 Apply here eComm Scale Strong. See omnystudio.com/listener for privacy information. | |||
| Review Your Year With Me (+ Free Template) | 14 Dec 2022 | 00:20:36 | |
Do you make time to sit down at the end of the year and reflect on the past 12 months so you can make more informed plans and decisions the following year? If not, you can start today by listening to this episode and using the free template I have created for you. Get the free Year In Review template here: ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) Are you a 6 figure eCommerce founder and you want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March. Add your name to the waitlist to find out more. https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information. | |||
| Copycats and Comparisonitis: 4 Steps to Overcoming Emotional Obstacles | 21 Nov 2022 | 00:18:34 | |
Peek inside a coaching session with me! Comparisonitis and copycats - undoubtedly something you have experienced in your business journey! Two things which can be super upsetting and distracting …. IF YOU LET IT! This type of emotional obstacle is a common theme in my coaching sessions with private clients and with students inside my programs. Today I'm sharing the steps I recommend to help you move through these unpleasant situations with a little more ease. Yuck things in business will always be there, so having these tools will help you to avoid spiralling into negative self-talk and making rash decisions. What we think and feel has such a powerful impact on our actions and reality. Learn how to master your mindset so you stay focused and keep having fun, even if the road gets a little bumpy! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)
See omnystudio.com/listener for privacy information. | |||
| Facebook Ads: Must-Listen For Every Online Store Owner | 14 Nov 2022 | 00:54:35 | |
This week on the podcast I’m answering the eCommerce marketing question that is as old as time…. Facebook ads - whhhhaaat the heck is working and when should you start and scale them? I’m joined by Dahna Borg the Founder of Bright Red Marketing. Her agency runs Facebook and Instagram ads for eCommerce stores and is expanding into TikTok and Google ads. We are here to help you get your head around Facebook ads.
ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)
See omnystudio.com/listener for privacy information. | |||
| What Black Friday offers to run and when? | 13 Oct 2022 | 00:19:29 | |
Q4 IS HERE! How are you feeling? Planned, panicked, overwhelmed? It’s all good, we got you! When it comes to any busy period in your business, you KNOW the one thing you can do to stay calm and focused is to have a clear plan. Even the simplest plan is better than nothing. So today's episode is going to help you answer the #1 question I get about Q4...what promotions do I run and when? I'll break it down for you today, by looking:
I'll also go through the biggest mistakes to avoid and the mindset shift to make as we move through the biggest period of the year. This episode is going to give you an awesome starting point, but if you want more detail and more how-to, you'll enrol in my mini-course, Cruise into Q4 which is co-hosted with my friend Kris Daria who is an incredible Klaviyo strategist.
This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
See omnystudio.com/listener for privacy information. | |||
| Getting Ready for Black Friday & Q4 With Kris Daria | 27 Sep 2022 | 00:31:55 | |
Q4 IS COMING! Are you prepared? There is no doubt that Q4 and all of the epic eCommerce events within it is the biggest opportunity for online store owners to boost sales, and increase cash flow and profit before the end of the year is out! But how? And when? And with what offers? We got you! In this episode, I am joined by Kris Daria, Klaviyo Strategist and my co-host of our course 'Cruise into Q4' which is now available to join right now! We talk through our top tips for Q4 including:
This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
See omnystudio.com/listener for privacy information. | |||
| The 4 Types Of Reels You Really Need with Alisha Marfatia | 05 Sep 2022 | 00:41:10 | |
You know you need Reels in your Instagram content plan, but you're low on time. So what are the types of Reels that an eCommerce brand founder really needs? This week I am joined by the Instagram Reels Queen - Alisha Marfatia. We have a really fun and informative chat about:
And lots more! This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
See omnystudio.com/listener for privacy information. | |||
| Going all in on TikTok for your organic marketing strategy | 15 Aug 2022 | 00:40:11 | |
What happens when you turn your entire content eCommerce marketing strategy on its head and make TikTok your #1 social media platform to attract and connect with new audiences? Well, today we find out! My guest today is Jo Lehndorf, the creator and founder of LOVESKIN, a New Zealand-based range of natural and organic skincare, with a focus on botanical oils. Jo was first on the podcast last year when we talked about how she doubled her revenue in a short period of time when she was a client of mine. Go listen to episode #13 to hear about her 6-month business transformation. But today Jo is back to give us alllll the juicy details and tips from her experience placing TikTok at the top of her content marketing plan and what happened when she went viral! If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
See omnystudio.com/listener for privacy information. | |||
| How to write a blog post and attract new customers | 08 Aug 2022 | 00:44:16 | |
So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store? We are talking blog writing this week on the eCommerce Marketing Society Podcast. Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales! But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket. This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically. My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores! In this episode we cover:
And so much more! If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/ See omnystudio.com/listener for privacy information. | |||
| How Brydie turned her art into a booming global business | 27 Jul 2022 | 00:45:10 | |
This week I interview Brydie Stewart who is the curious creative and founder of the much-loved eCommerce brand ‘Mary Maker Studio’ where she sells beautiful macrame cord supplies to the crafters of the world. Brydie is a Visual Arts educator & creativity coach with a global following of over 500k worldwide. She has transformed the face of Fibre Art with her innovative practices, exclusive range of bespoke fibres and sought-after educational experiences. Now I observe a lot of brands online and some female founders have this unique x-factor that draws you in and sparks interest and make you want to keep watching and finding out more - not only about their products but also about them as a person. It’s the warmth, and love of what they do and the way they connect with their audience which sets these founders apart - that is Brydie! In this episode we cover:
And so much more! You can find out more about Brydie and Mary Maker Studio here: https://marymakerstudio.com.au/ This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/ See omnystudio.com/listener for privacy information. | |||
| How to pitch your products to be featured in gift guides | 14 Jul 2022 | 00:38:51 | |
How do you secure publicity for your product in a 'gift guide' or product round-up? This perfectly timed chat with PR maven Emma Burrows from The PR Pantry is just the nudge you need right now to start researching and pitching your products like a pro and secure a spot in a media gift guide and/or listicle! No idea what a listicle is? Don’t worry, we’ll explain! As we get closer and closer to Q4 and the biggest online shopping season of the year, it’s a great time to think about weaving in public relations into your marketing strategy. There are so many benefits to publicity - which we will go into in this episode. My favourite? The longevity and qualified traffic! An online article featuring your product is not only incredible brand awareness, but it also can send large volumes of the right traffic to your website for years to come. This is organic marketing and SEO gold! So what will you learn in this episode to help get you started?
My guest today is Emma Burrows, Founder of The PR Pantry. Emma is a qualified publicist and the founder of The PR Pantry, a friendly PR agency providing go-to training, mentoring and resources for small business owners and entrepreneurs. Find out more about Emma’s services and group coaching program here: This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/ See omnystudio.com/listener for privacy information. | |||
| Part 2: Scaling to $100k Days & Shark Tank with Aami from Mimi & Co | 07 Jun 2024 | 00:35:29 | |
Welcome back to Part 2 of our journey with Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCommerce and parenting world. Aami takes us through her remarkable journey from a $250,000 annual revenue to achieving a $100,000 day thanks so her unwavering focus on building an online community through TikTok, Instagram and a VIP Facebook Group. Aami discusses her whirlwind Shark Tank journey, marketing and the importance of knowing your numbers, and how to manage it all when things go wrong and how I supported her inside. eComm Scale Strong. Ready to scale to consistent $20k, $50K to $100K months without burning out or wasting time on the wrong strategies? eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth. Inside, you'll get: ✔ 1:1 coaching with me to refine your growth and marketing strategy This isn’t another group program filled with Zoom calls and generic advice. If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited. 👉 Apply here eComm Scale Strong. If I feel you are a great fit, I will invite you to a free initial consultation to get to know each other and ensure this is the best next step for you and your goals. I can't wait to read your application! 👉 Apply here eComm Scale Strong. See omnystudio.com/listener for privacy information. | |||
| Student Success Story: How overcoming imposter syndrome and measuring metrics unlocked business growth for Alana | 06 Jun 2022 | 00:35:03 | |
I want you to meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program 'eComm Grow Strong'. Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self. Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that! Mindset and marketing go hand in hand - you truly need both to grow your online store. So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot! ECOMM GROW STRONG returns in February 2023! Get your name on the waitlist for my signature 12-week course and group coaching program here This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/ See omnystudio.com/listener for privacy information. | |||
| How small changes had big impact for Tate from PupStyle | 31 May 2022 | 00:37:54 | |
Growing your business to reach 6 or 7 figures can sometimes feel like an impossible task. It reminds me of that saying, 'how do you eat an elephant?'. One bite at a time. Success isn't necessarily about those huge leaps in growth, the big investments or sweeping changes. It's more so applying constant focus and pressure on the right things. This is exactly what my guest on the podcast this week has achieved. Tate Ioannidis is the Founder of PupStyle - an eCommerce brand and online store selling stylish dog accessories that are safe, comfortable and really cute! Tate is also a graduate of eComm Grow Strong - my 12-week program for women with online stores and she is going to share how small yet significant changes to her marketing and mindset has been the key to her success. We cover:
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in February 2023 Add your name to the waitlist for more details: ttps://lisabyrne.com.au/ecomm-grow-strong-waitlist/ In the course, I hand you the keys to marketing and sales success. Including:
Add your name to the waitlist to get the early bird discount of $200 (for the last time!) Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday! https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information. | |||
| Is your messaging clear or confusing? | 23 May 2022 | 00:19:09 | |
🎧 Are you confusing your potential customers with an unclear message or no message at all? In this episode we are covering:
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.
Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday! https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information. | |||
| Paid vs Organic Marketing - How To Know What's Right For Your Business | 16 May 2022 | 00:24:56 | |
This is a deep dive episode today, so get out your notepad if you want to really get your head around the core pros and cons of paid marketing and organic marketing. This episode is going to help you understand what types of marketing you may need for the stage of business you're at. I cover:
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.
Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information. | |||
| Is your money mindset holding you back? | 02 May 2022 | 00:54:03 | |
Two of my favourite subjects colliding into one very powerful episode money AND mindset! This week on the eCommerce Marketing Society podcast I am joined by a very inspiring and clever woman, Fi Johnston. Fi is the of Peach Business Management and not only is Fi is a Chartered Accountant by trade she is also a Business Strategist, Mentor and Finance Coach for purpose-led business owners. We cover:
You can connect with Fi here https://www.peachbm.com.au/ ECOMM GROW STRONG returns in February 2023! Get your name on the waitlist for my signature 12-week course and group coaching program here This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
See omnystudio.com/listener for privacy information. | |||
| Personality-driven copy for non-boring brands with Shan Fitzgerald | 11 Apr 2022 | 00:47:15 | |
For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only things separating you against your competitors is what your brand looks, sounds and feels like. With a #NoBS reputation for crafting brands through human-centered copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf.
Here is what we cover in this episode:
If you enjoyed this episode don't forget to leave a rating and review on iTunes. This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.
Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information. | |||
| TikTok Ads for eCommerce with Savannah Sanchez | 23 Mar 2022 | 00:32:58 | |
I LOVE this episode. We are going to break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales. I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She works directly with top eCommerce brands managing their TikTok creative content and ad campaigns. Savannah has many years or media buying and agency experience. She is an accomplished marketer and knows her stuff when it comes to understanding the paid advertising landscape for eComm brands in 2022 and in particular TikTok. Savannah shares her wisdom with us covering
If you enjoyed this episode don't forget to leave a rating and review on iTunes. Check out Savannah's services here https://thesocialsavannah.com/ This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.
Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information. | |||
| Working with agencies - honesty, expectations and what's working now | 17 Mar 2022 | 00:43:24 | |
Today on the podcast we are tackling the big questions that's on everyones lips at the moment!
My guest today is Maddy Avery who is the founder of Birdcage Marketing - the holistic digital growth agency for lifestyle brands based in QLD. As well as answering these questions, we chat about the working mum juggle, mindset, Pinterest, marketing funnels and a lot more! This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.
Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information. | |||
| 4 ways to stop working so hard | 08 Mar 2022 | 00:31:04 | |
The number one struggle I see women experiencing when it comes to growing their ecommerce business in a sustainable way? They're working too hard, trying to do too much, they're burning out and their confidence is being crushed. On International Women's Day in 2022 I want to share some ways to help you to stop working so hard. I don't have all the solutions, but I do have a platform to start a conversation around things that need to be talked about. Conversations that can help you move forward in a way that doesn't stress you out, cost you time from your family or waste money the wrong thing. Today we're diving into
If these topics resonated with you, drop into my DM's and let me know what you think! This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in February 2023! This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/ 📆 Download my FREE social media content plan for product-businesses https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information. | |||
| How Anna lost 24,000 Instagram followers overnight | 28 Feb 2022 | 00:44:06 | |
You might recognise my guest today as she was my first ever guest on the podcast when it launched over 12-months ago! Anna from LunchBox Mini has built her successful ecommerce business around her incredible online community, loyal social media following and valuable content she shares on Instagram and Facebook. So what happens when your Instagram profile is hacked and you lose all control, access and 24,000 followers overnight? Sounds like an online store owner's worst nightmare, right? Well it gets worse... a lot worse. The people who hacked her account start to pose as Anna in order to scam her unsuspecting followers out of their money. Anna generously shares her experience with us today to help others avoid what she went through
Give Anna a follow on Instagram here: https://www.instagram.com/lunchbox_mini/ This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.
Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information. | |||
| Part 1: Scaling to $100k Days & Shark Tank with Aami from Mimi & Co | 29 May 2024 | 00:47:13 | |
Meet Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCommerce and parenting world. Aami takes us through her remarkable journey from a $250,000 annual revenue to achieving a $100,000 day thanks so her unwavering focus on building an online community through TikTok, Instagram and a VIP Facebook Group. Aami discusses her challenges and strategies for scaling her business, building brand loyalty, leveraging a supportive community to drive significant sales, and the power of seeking support, including from a mastermind group like eComm Scale Strong. Interested in joining Aami and other inspiring ladies inside my Mastermind? Book a call with me here: https://www.lisabyrne.co/ess-application Ready to scale to consistent $20k, $50K to $100K months without burning out or wasting time on the wrong strategies? eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth. Inside, you'll get: ✔ 1:1 coaching with me to refine your growth and marketing strategy This isn’t another group program filled with Zoom calls and generic advice. If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited. 👉 Apply here eComm Scale Strong. If I feel you are a great fit, I will invite you to a free initial consultation to get to know each other and ensure this is the best next step for you and your goals. I can't wait to read your application! 👉 Apply here eComm Scale Strong. See omnystudio.com/listener for privacy information. | |||
| Can product photography transform your business? | 22 Feb 2022 | 00:34:42 | |
My guest on the podcast this week is Laura Petch - Founder of ladies fashion boutique and online store Maiden Avenue. Laura is like so many of you - having started her business as a way to bring in income for her young family whilst still being present as ‘Mum’ and staying creatively fulfilled! But, with very little marketing experience - growing an online business of any kind is a very steep learning curve! One of those learning curves for Laura was photography. With gorgeous new fashion coming in weekly which Laura curated for her customers, she was struggling to find her groove with photographers, models and getting it online in a way that represented her high-quality brand, but didn’t break the budget (or her sanity!). Laura is also a graduate of eComm Grow Strong and she shares what she loved most about the course We discuss:
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.
Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information. | |||
| Meet Teenprenuer Sienna - Skincare Brand Founder At 13! | 07 Feb 2022 | 00:22:17 | |
To celebrate eComm Grow Strong opening for enrolment this week, I am shining the light on students who have completed my popular 10-week program over the past 12-months. And I have to start with a star who is shining VERY bright! Meet Sienna - the 13 year old Founder of Tween Skincare brand, Tweeny Skin! We chat about
If you want to learn how to plan and implement the essential eCommerce marketing strategies you need to reach that next level of growth, be smart like Sienna and join eComm Grow Strong - doors open again in June 2022!
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.
Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information. | |||
| Why focus is the key to success & how to find yours | 24 Jan 2022 | 00:20:48 | |
The start of a new year is a great time to get focused on what you really want to create, feel, and do in the next 12-months. But what if you're feeling frazzled or stuck in a fog? This week I'm talking about one of my favourite strategies for success - finding your focus and sticking to it! I cover:
ECOMM GROW STRONG returns in February 2023! Get your name on the waitlist for my signature 12-week course and group coaching program here This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
See omnystudio.com/listener for privacy information. | |||
| Why Facebook ads aren't always the answer | 03 Jan 2022 | 00:14:16 | |
Paid social media has been over the years promoted and positioned as the first, easiest, best marketing strategy to adopt when you’re trying to grow your traffic and make more sales. So through no fault of their own, many business owners turn to FB ads hoping they will bring in tons of traffic and make them lots of sales. And sadly many have a bad experience, waste money and lose confidence in themselves and their products. It’s such a common experience shared by the hundreds of women I have spoken with, whether they’re brand new to ecommerce or they’re 7 or 10 years down the track - FB ads aren’t always the answer. And it’s much harder to see results today. Because in 2021 there were some really big changes to FB ads. So in today’s episode I’m going to challenge a commonly held belief around ecommerce marketing and more specifically Facebook ads and how they’re not the silver bullet to ecommerce success. We’re going to also talk about what you need to consider before you invest in Facebook ads and what to look out for if you are already doing them. WHAT YOU WILL LEARN:
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2023 Add your name to the waitlist and save $200! In the course, I hand you the keys to marketing and sales success. Including:
Add your name to the waitlist to get the early bird discount of $200
See omnystudio.com/listener for privacy information. | |||