What does it take to build a business from 30K to nine-figure revenue in just five years?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In our debut podcast episode, Jimmy reveals the behind-the-scenes story of a client who achieved nine-figure revenue and the exact founder traits that drove this growth.

You'll learn:

• Five traits of nine-figure ecommerce founders
• Why revenue plateaus for 6+ months signal danger
• Black Friday prep strategies that work
• Email automation: 10x improvement case study
• Push notifications: $112K additional revenue
• Paid ads + SEO integration for seasonal campaigns
  

Plus Jimmy's coaching success stories including a client who went from 0.7 to 5.7 ROAS in six weeks.

Note: This is Episode 1 on podcast platforms, but we have 30+ previous episodes live on YouTube!

Welcome to Ecommerce Marketing Chats with Charles Travers (Ecommerce SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In this episode, Charles walks through his new Mac Mini setup dedicated to running AI agents, including Claude Cowork for automating competitor analysis, backlink research, and even personal finance tracking.

Jimmy shares how he built a fully functional CPC calculator and had it live on his website in just 12 minutes using AI.

They also break down Alex Becker's bold prediction that traditional SaaS is dead, replaced by open source templates that small teams can customize and white label.

Plus, an honest conversation about why neither of them plans to build a team again, how solo ecommerce founders can use these tools to compete with much larger operations, and why speed of execution has never been more important.

Tools & Resources Mentioned:

• Claude Code: https://claude.ai/ - AI coding and task automation
• Claude Cowork: Desktop app for background AI task execution
• Perplexity Computer: AI agent platform (currently $200/month plan)
• Google AI Studio: https://aistudio.google.com/ - Google's AI development platform
• SEMrush: https://www.semrush.com/ - SEO and competitor backlink analysis
• Ahrefs: https://ahrefs.com/ - Backlink analysis and SEO tool
• HiROS: https://hiros.io/ - Third-party attribution tracking tool
• ASUS ZenScreen: Portable external monitor for remote work

About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us: Join our Facebook community: Shopify Marketing Secrets: https://www.facebook.com/groups/ecommarketingcommunity/

Watch the full episode on YouTube: https://youtu.be/P_BUN2wRseY

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist).

In this episode, we cover three topics that every ecommerce store owner can take action on right now:

• Jimmy reveals a cost per click calculator he built with AI in 12 minutes. It uses just three metrics, your average order value, conversion rate, and profit margin, to tell you exactly what you can afford to pay per click before you start losing money
• Charles breaks down the new Bing Webmaster Tools AI performance dashboard. For the first time, you can see which pages on your site are being cited by Microsoft Copilot, what "grounding queries" are driving those citations, and what this means for your AI search strategy
• We spotlight OBVI (myobvi.com) as the gold standard for Shopify store conversion rate optimization. From their minimalist collection pages to their long-form product pages packed with upsells, cross-sells, and quiz funnels, this is the site every ecommerce brand should study
  

Whether you're running Google Ads, optimizing for AI search, or trying to improve your website's conversion rate, this episode gives you a clear action plan.

📩 Free Resources Subscribe to Charles's newsletter "In The Search Trenches" for weekly ecommerce SEO and AI search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter

👥 About the Hosts

Charles Travers - Shopify SEO & AI Search Consultant helping 7-8 figure DTC brands grow organic visibility, traffic and revenue.

Jimmy Dalgleish - Google Ads specialist and ecommerce coach.

🔗 Connect With Us

• Facebook: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

How do you create the first premium supplement brand specifically designed for outdoor adventurers?

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, we interview Hursh Dodhia-Shah, Co-Founder of Optiventure, who sold his digital marketing agency and created a premium supplement brand after a 35-day Himalayan expedition revealed a massive gap in adventure nutrition.

You'll learn:

• How to leverage complementary partnerships (entrepreneur + content creator)
• Building a 25% email conversion rate from 500 subscribers
• Premium positioning strategy competing with Athletic Greens
• Why agency skills transfer differently to ecommerce than expected
• Strategic partnership approach: finding creators with aligned audiences
• Customer research tactics: emailing every single buyer for insights
• International expansion challenges and retail partnership opportunities
  

Connect with Hursh:
Instagram: @optiventure.co
Website: optiventure.co

About the Hosts: Charles Travers specialises in Shopify SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 10+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community: Shopify Marketing Secrets

FREE SEO Health Check: Running a 7-8 figure Shopify store? Get a FREE SEO Health Check.

Note: This is Episode 2 on podcast platforms, but we have 35+ previous episodes live on YouTube! @EcommerceMarketingChats

Which AI tools are actually worth your time as an ecommerce store owner in 2026?

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, Charles and Jimmy cut through the noise and focus on the AI tools making a real difference for ecommerce stores right now.

Charles dives into Claude's new browser extension - still in beta but already capable of writing product descriptions, running competitor UX analysis and executing tasks directly inside Shopify. He also introduces SEO Gets, the visual Search Console tool that's quietly replacing GA4 for ecommerce SEO.

Jimmy reveals the hidden Shopify marketing report most store owners have never opened, which shows exactly which products are being purchased via ChatGPT and other LLMs.

Plus they discuss why 2026 is the year visionaries can finally build without developers - with a real example of a functional app built in five minutes.

You'll learn:

• Claude's browser extension (beta): Write product descriptions, run competitor analysis and execute Shopify tasks autonomously
• The Claude Cowork workaround if your Mac isn't M4 (use the Chrome extension instead)
• How to find the hidden Shopify marketing report showing your ChatGPT traffic sources
• How to see exactly which products are being purchased via ChatGPT (and use it to improve other descriptions)
• Why GA4 is no longer the gold standard and what to use instead
• SEOGets tool: Visual Search Console data with branded vs non-branded click breakdown
• Branded clicks benchmark: Under 30% is healthy, 85%+ means no SEO has been done
• Topic clusters: Identifying which product categories drive the most organic traffic
• Minimum viable paid setup: Google shopping/brand campaign + Meta remarketing
• Building a functional app in 5 minutes using Google AI Studio
• ChatGPT ads now live in the US - first mover advantage still available
• Why carving out half a morning per week for AI experimentation compounds quickly
  

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from 7 & 8 figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, Charles and Jimmy break down why most ecommerce brands waste money chasing generic keywords when they should be targeting high-intent, specific searches.

Jimmy reveals a client doing $200K/month on Google Ads with $1-2 CPAs and 33 ROAS - their secret is selling established brands that have already done the marketing heavy lifting.

Charles addresses the "SEO is dead" narrative with real data showing Google still drives 95%+ of organic traffic.

You'll learn:

• Search intent strategy: Generic = research phase, Specific = ready to buy
• Real examples: Budget first aid kits vs premium MOLLE hiking kits (different audiences)
• Jewelry strategy: Generic "ring" vs "5 carat diamond platinum engagement ring"
• When to use infomercial pages for top-of-funnel education
• Collection pages vs product pages based on search intent
• Easy mode ecommerce: $200K/month with $1-2 CPAs selling established brands
• Why creating new products needs massive market education (and often fails)
• Product market fit importance: Proven market vs reinventing the wheel
• Google still drives 95%+ organic traffic despite "SEO is dead" narrative
• The LLM traffic growth illusion: 650% increase = 2 clicks to 4 clicks
• When SEO actually dies (hint: when Gemini becomes Google's default)
• AI improving at search intent grouping - worth retesting this week
• Why founders without SEO fundamentals fail with AI prompting
• ChatGPT ads launching - Jimmy adding as service for first mover advantage
• Secondary laptop strategy for safely testing AI agents (security concerns)
• Backlink opportunities: Supplier "find a dealer" pages (90 identified for one client)
• Why visibility matters more than traffic for LLM success metrics
  

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from seven-figure Shopify brands:
https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, Charles and Jimmy break down OpenAI's major announcement: paid ads are coming to ChatGPT for free users in the US (launching in the coming weeks).

Jimmy explains why ecommerce brands need to jump on this immediately for first mover advantage before large companies adapt.

They share real client data showing the massive gap between optimized and non-optimized stores - one client gets 5% of traffic from ChatGPT whilst another with generic descriptions gets just 6 visits in 90 days. Charles reveals his complete shift to AI content after data proved it performs equally to human writers, and they introduce the "hero product strategy" that's transforming product visibility.

You'll learn:

• Why ChatGPT ads are a massive first mover opportunity (US-only launch for free users)
• Real data: ChatGPT as 5th biggest traffic source vs 6 visits in 90 days - the description difference
• The hero product strategy: Make every SKU a hero for one specific condition or benefit
• Why dog treat brands should target "runny poo" not "gut health" searches
• Charles's complete shift to AI content and the performance data behind it
• Why the research phase matters more than the writing for AI content
• How to ask better questions than customers would ask AI directly
• Backlink strategy: Leveraging supplier "find a dealer" pages for free links
• The web agency footer link debate and why it benefits no one
• Why the agency model is dying but operators are thriving
• Which marketing roles are most at risk from AI (ad strategists, junior buyers)
• Why AI makes experienced operators more valuable, not less
• Product description quality checks using Google Shopping search term reports

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this first episode of 2026, Charles and Jimmy are back after the holiday break to discuss Google's major announcement: the new AI Business Agent in Google Merchant Center.

This AI assistant will represent your business on Google, deliver instant answers to customers, and recommend products - but only if your product descriptions are optimised correctly.

Jimmy shares real data showing AI search now drives 5-10% of revenue for some clients (up from 0.5% at the start of 2025).

He breaks down why certain products dominate AI recommendations whilst others get zero visibility, and it all comes down to product description quality.

You'll learn:

• What Google's new AI Business Agent does and why it matters for your store
• Why product descriptions are now more critical than your meta titles for AI visibility
• The targeting mistake most brands make in product descriptions (features vs. benefits)
• Real example: Why only 5 out of 3,500 products drive ChatGPT sales for one store
• How to write descriptions that tell AI exactly who your product is for
• Why copying manufacturer descriptions guarantees zero AI visibility
• The Simprosys Google Shopping Feed tool that syncs Shopify page titles & meta descriptions with Google Merchant Center
• How to get super admin access for the Business Agent (hint: it's not in Merchant Center)
• Why bulk AI optimization fails and the agent approach that works better
• Blog posts still work, but research matters more than the writing
• Gemini vs ChatGPT: The preference shift happening amongst SEO professionals
• Direct checkout within Google's AI interface coming soon
  

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources:

Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from seven-figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us:

Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

Can the busiest ecommerce shopping period of the year really not be right for your brand?

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, Jimmy and Charles tackle head on the biggest excuse brands make during Black Friday: "It's not right for my brand."

They break down why this lazy thinking is leaving serious money on the table and share creative strategies that work even for premium, no-discount brands.

Jimmy also makes a big announcement about his plans to launch his own ecommerce brand in 2026, sharing his ChatGPT brand naming process and why he's choosing organic social over Google Ads for initial growth.

Charles reveals the push notification results that generated over $100K in revenue with just 2 hours of monthly management.

You'll learn:

• Why every ecommerce brand can participate in Black Friday (even premium brands that never discount)
• The Merry People case study: Free socks instead of discounts still crushes Black Friday
• Creative Black Friday promotions: competitions, giveaways, refund strategies, and mystery gifts
• How one brand saw 136% sales increase from a single Black Friday prep email (no discount required)
• Push notification results: $100K+ revenue from 21,000 subscribers with minimal management
• Up Promote affiliate app results: $1,400 revenue from one affiliate in 3 weeks
• How to recruit quality affiliates and why affiliate marketing differs from paid ads
• LLMrefs review: The simplest tool for tracking your AI search visibility
• Why action-takers succeed while excuse-makers stay stuck in the same place
• The real difference between paid and free business communities
  

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:

Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

When was the last time you updated your brand search ad copy?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In this episode, Jimmy tests the Up Promote affiliate app while Charles reveals his year-round Black Friday SEO strategy that's currently ranking #1 for his client's important keywords.

They break down the 57% CTR opportunity hiding in your metadata, why "high quality products" is killing your conversions, and the cross-agency communication mistake that's leaving money on the table during your biggest sales period.

You'll learn:

• How to optimize brand search ads for Black Friday (stop duplicating your organic listings)
• The meta title research showing 57% CTR improvements from simplicity words
• Why collection pages and product pages need opposite optimization strategies
• Editorial-style collection pages that rank in AI search results
• The mystery gift upsell strategy that increases AOV without heavy discounting
• How to use AI for content creation without sounding robotic
• Performance Max bidding concerns and rising cost-per-click trends
• Why your Google Ads, email, and social teams need to coordinate (especially for BFCM)
• How to write blog posts about influencers in your niche for free traffic
• The future of search: AI Overviews, Tesla phones, and Meta smart glasses

About the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:
Join our FREE Facebook community, Shopify Marketing Secrets:https://www.facebook.com/groups/shopifymarketingsecrets

Watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

What's the right name for showing up in AI searches?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In this episode, Charles shares his semi-viral LinkedIn post about hating the term "GEO" while Jimmy explains why the most common coaching question is "when should I scale?"

They unpack the ChatGPT x Shopify partnership, attribution tracking nightmares, and why claiming "Black Friday doesn't work for my business" is costing you money.

You'll learn:

• The ongoing acronym debate: GEO, LLMO, AEO, SEO AI or just "AI Search"?
• Why Shopify stores have a massive competitive advantage in AI search
• When to scale based on ROAS vs break-even calculations
• Attribution tracking reality: why platforms claim credit for same conversions
• Server-side tracking importance for accurate revenue reporting
• Creative Black Friday approaches beyond sitewide discounts
• The $150K revenue month that actually lost $10K in profit
• Why weekly client calls are a red flag for both freelancers and clients

About the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community. Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

What happens when Google breaks every SEO rank tracking tool overnight?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist).

In this episode, Charles explains Google's removal of the &num=100 parameter that has crippled the entire rank tracking industry, while Jimmy explores affiliate marketing partnerships with existing influencers and shares why most ecommerce blog content never drives actual sales.

You'll Learn:

• How Google's technical change affects every major rank tracking platform
• Why SEO tools can no longer track rankings beyond the top 10 positions
• Affiliate marketing strategies with influencers already recommending your products
• Content structure optimized for AI search engines and LLM visibility
• Black Friday preparation priorities that actually move the needle
• Why experience commands premium pricing in marketing services
• Blog writing techniques that drive sales instead of vanity metrics

About the Hosts: Charles Travers specializes in Ecommerce SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community: Shopify Marketing Secrets

Subscribe for weekly ecommerce marketing insights from practitioners in the trenches!

In this episode, Charles and Jimmy cover Google Search Console's new AI query feature, how Claude Skills can systemize your SEO workflow and how Shopify's Sidekick AI can rebuild your store features from a single screenshot.

But it's not all upside. Jimmy shares real examples from coaching students where incomplete data led to AI recommendations that would have cost thousands.

Plus, why SaaS tools like SEMrush are under threat and the one thing you can do this weekend to improve your Shopify homepage using AI.

Tools & Resources Mentioned:

• Google Search Console: https://search.google.com/search-console - Now with AI-powered data querying
• Claude: https://claude.ai/ - AI analysis and Claude Skills workflow automation
• Shopify Sidekick: Built-in AI in Shopify's theme editor for building site features
• SEMrush: https://www.semrush.com/ - SEO and competitor analysis tool
• Ahrefs: https://ahrefs.com/ - Backlink and SEO analysis

  
  

About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

Watch the full episode on YouTube:
https://youtu.be/lte4ScRYQiU?si=o3EwWikBijicwuZg

#ecommerce #googlesearchconsole #claudeskills #shopify #shopifysidekick #seotools #aiforecommerce

ChatGPT ads just launched and Jimmy is already in the testing phase. here's what ecommerce stores need to know before jumping in.

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

Jimmy shares his early experience with ChatGPT ads, currently live in Australia, UK, New Zealand, Canada, and the US.

The approval process takes around two weeks, the recommended CPC sits between $3-5, and the ads manager is about as basic as it gets.

He breaks down three campaign structures worth testing, why UTM tracking is essential from day one, and why high-ticket products are likely to see the best returns given the cost per click.

Charles covers Google's announcement that AI search impression data is coming to Google Search Console, rolling out in the UK first.

They also get into what a properly built blog system looks like and why refreshing old blog posts can be a quicker win than writing new ones.

Tools & Resources Mentioned:

- ChatGPT Ads: https://ads.openai.com - Now live in Australia, UK, New Zealand, Canada, and the US

Connect With Us:

Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

Watch the full episode on YouTube:

https://youtu.be/jdUwVOzl2qc

#ecommerce #shopify #chatgptads #openaiads #shopifyseo #blogstrategy #ecommercemarketing #aisearch

Google just held their biggest AI keynote yet. and the implications for ecommerce stores are significant.

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

Charles breaks down the key takeaways from Google's two-hour keynote, including the full integration of AI overviews and AI mode, the launch of agentic commerce features, and why search queries are at an all-time high even as organic clicks trend downward.

Jimmy covers the new Shopify agentic sales channel connecting product catalogues to ChatGPT and Copilot, and shares an important warning about making Claude Code changes on live themes after a student's site went down for eight hours.

They also get into blog strategy, why a well-targeted post should generate clicks within its first week of being indexed, and how to build a content flywheel that turns one good blog into email, social, and paid traffic assets.

Tools & Resources Mentioned:

- Claude: https://claude.ai - Connected to Shopify via MCP connector for bulk metadata management

- Claude Code: https://claude.ai/code - Used for theme edits and custom tool building. draft themes only

- Shopify: https://www.shopify.com - New agentic sales channel for ChatGPT and Copilot integration

- Google Merchant Center: https://merchants.google.com - Agentic commerce features available in beta

- ChatGPT: https://chat.openai.com - Now integrated into Shopify's agentic sales channel

- SEMrush: https://www.semrush.com - Connected to Claude via MCP for keyword research

- Screaming Frog: https://www.screamingfrog.co.uk/seo-spider - Integrated into Claude via MCP for site auditing

About the Hosts:

Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources:

Subscribe to Charles's FREE newsletter "In The Search Trenches" for monthly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us:

Join our FREE Facebook community: Shopify Marketing Secrets:
https://www.facebook.com/groups/ecommarketingcommunity/

Watch the full episode on YouTube:
https://youtu.be/fKJg02QDb-Q

#ecommerce #shopify #googleai #agenticcommerce #claudeai #shopifyseo #ecommercemarketing #blogstrategy

Google just released their first official AI search documentation. and what they said will either reassure you or make you question what you've been paying for.

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

Charles breaks down Google's first official guidance on generative AI search, which confirms that good SEO is still the foundation for showing up in AI results. AEO and GEO are industry-coined terms Google itself uses

interchangeably, and from their perspective it is all still SEO. Charles adds a practical caveat: what Google says and what actually works are not always the same thing, and experience still matters.

Jimmy shares a client with 14 blog posts that generated zero organic clicks over 12 months, and what that tells you about strategy versus output.

They also get into real referral data showing ChatGPT converting at 12% for one ecommerce store, nearly double the rate of Google Ads, and why the quality of AI-driven traffic is unlike any other channel.

Plus Charles shares how an AI email bot closed his own purchase of an air purifier and what that means for ecommerce customer experience.

Tools & Resources Mentioned:

- Google Search Documentation:

https://developers.google.com/search/docs/fundamentals/ai-optimization-guide Official guidance confirming SEO fundamentals apply to AI search

About the Hosts:

Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:

Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

Watch the full episode on YouTube: https://www.youtube.com/@EcommerceMarketingChats

#ecommerce #shopify #aisearch #GEO #AEO #chatgpt #googleai #shopifyseo #ecommercemarketing

Are you installing Claude skills from LinkedIn without knowing what they're actually doing?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

Jimmy shares how a LinkedIn Claude skill for negative keyword analysis flagged competitor terms running at a 15.5x return on ad spend for removal. for a store generating around $70,000 from those terms in a single month.

The lesson: don't install skills you don't fully understand. Charles explains how to build your own Claude skills from scratch in minutes, and walks through how he's using Claude Cowork with scheduled tasks to automate metadata optimization, competitor intelligence reports, and Monday morning blog ideas for clients.

They also cover a simple change log habit that every Shopify store and agency should be running to track every page edit, why it was made, and what happened after.

Plus real CRO wins from a client test, a smart blog strategy for slower economic periods using thought leaders in your niche, and why focusing on what you can control beats blaming the economy every time.

Tools & Resources Mentioned:

- Claude Cowork: https://claude.ai - AI agent tool for automating metadata, competitor research, and scheduled reports

- Claude Code: https://claude.ai/code - Used to build internal tools and automate Shopify workflows

- Claude Skills: https://claude.ai - Custom instruction sets that train Claude on your specific processes

- SEMrush: https://www.semrush.com - Connected to Claude Cowork for keyword research and search intent analysis

- Shopify: https://www.shopify.com - Referenced for bulk metadata management and CRO testing

- OpenAI Codex: https://openai.com - Emerging alternative to Claude Code with voice input features

About the Hosts:

Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources:

Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us:

Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

Watch the full episode on YouTube: https://www.youtube.com/@EcommerceMarketingChats

#ecommerce #shopify #claudeai #claudeskills #claudecowork #shopifyseo #ecommercemarketing #aitools

Stop guessing which AI to use. there's a resource that ranks every model by task and it's free.

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

Jimmy opens with the launch of ChatGPT Image 2.0, which has taken the top spot for image generation and editing overnight, and shares a free resource called Arena.ai/leaderboard that ranks every AI model by task so you always know what to use and when.

Charles flags that Google AI overview click-through rates have climbed from 0.57% in July 2025 to 2.4% now, a sign that organic search still has plenty of life in it.

They also get into blog strategy, specifically how to use Google Search Console to filter your blog URLs and quickly identify which articles are driving clicks and revenue, and which ones aren't worth the effort. Plus, Jimmy shares data from a client generating close to 100 orders from ChatGPT in a single month, with traffic from Claude and Perplexity starting to show up in the numbers too.

Tools & Resources Mentioned:

- Arena.ai Leaderboard: https://arena.ai/leaderboard - Ranks AI models by task and performance, updated regularly

- Higgsfield: https://higgsfield.ai - AI creative platform for Meta ad image and video creation

- ChatGPT: https://chat.openai.com - Image 2.0 now leading for image generation. also driving measurable ecommerce sales

About the Hosts:

Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:

Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

Watch the full episode on YouTube: https://www.youtube.com/@EcommerceMarketingChats

#ecommerce #shopify #chatgpt #claudeai #aitools #shopifyseo #blogstrategy #ecommercemarketing

$12,000 spent on a new website. here's what it actually cost them.

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

Jimmy opens with a client who invested $12,000 in a website redesign and lost over $13,000 in revenue the following month. GA4 tracking was stripped, organic rankings dropped, and spam traffic ballooned to 8,000 to 9,000 sessions a day. Charles shares his own migration horror stories and both break down what should be in place before any site goes live.

They also cover the launch of Claude Design, why treating AI like a well-trained employee produces far better results than broad prompts, and some encouraging data from Shopify on the rise of new ecommerce entrepreneurs.

Tools & Resources Mentioned:

- Claude Design: https://claude.ai - New design tool for branded documents, emails, and visual assets

- Claude Code: https://claude.ai/code - Used for building internal tools and Shopify theme integrations

- Claude Cowork: https://claude.ai - Autonomous task and AI agent management

- Klaviyo: https://www.klaviyo.com - Email platform being tested with Claude Design

- Google Analytics 4: https://analytics.google.com - Tracking removed during client site migration

- Google Merchant Center: https://merchants.google.com - Referenced in product title optimization discussion

- Shopify: Cited in new data showing 7x growth in first-time merchants since 2018: https://www.shopify.com/news/future-proof-job

About the Hosts:

Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources:

Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us:

Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

Watch the full episode on YouTube: https://www.youtube.com/@EcommerceMarketingChats

#ecommerce #shopify #websitemigration #claudedesign #aitools #shopifyseo #ecommercemarketing

What if a task that would take your team 12 months could be done in 23 minutes?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

Charles and Jimmy are back after two weeks away and the AI landscape has shifted again.

Jimmy used Claude Code to build a compliance description rewriter for a supplement client with 600 products flagged for misleading health claims in Google Merchant Center. The tool rewrote all 600 descriptions in 23 minutes.

He's now building a product feed optimizer that fills in missing data gaps across thousands of SKUs automatically, including color, sizing, and gender attributes that AI search platforms are increasingly relying on.

Charles shares the organic search revenue breakdown he pulled for one of his clients in 2025.

They also cover ChatGPT's new agentic checkout feature rolling out for US Shopify stores, why Bing is massively underrated despite its frustrating merchant center onboarding process, and why JudgeMe becoming a Google accredited review partner is a big deal for stores currently paying for expensive alternatives.

Tools & Resources Mentioned:

- Claude Code: https://claude.ai/code - Used to build custom internal tools for product compliance and feed optimization

- Claude: https://claude.ai - Primary AI platform used by both hosts for client workflows

- Google Search Console: https://search.google.com/search-console - Core data source inside Charles's SEO command center

- Google Analytics: https://analytics.google.com - Used for organic revenue analysis across search platforms

- Google Merchant Center: https://merchants.google.com - Central to product feed quality and review integrations

- Data for SEO: https://dataforseo.com - Used to track AI search visibility alongside traditional rankings

- JudgeMe: https://judge.me - Now Google accredited. starting at $15/month

- Trustpilot: https://www.trustpilot.com - Shown to directly influence ChatGPT search visibility

- Simprosys: https://simprosys.com - Feed manager for Shopify to Google Merchant Center

About the Hosts:

Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:

Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

#ecommerce #shopify #claudeai #claudecode #aitools #shopifyseo #ecommercemarketing #productfeed

Charles and Jimmy break down the AI platforms that are actually winning for ecommerce marketers right now, and why blindly trusting AI output without understanding your data can backfire badly.

They also cover practical quick wins, from using the site: operator to check how Google indexes your store, to optimizing product meta titles for both organic search and Google Shopping feeds.

🕒 Chapters

00:01 - Introduction

00:10 - Which AI platform is winning for ecommerce marketers

02:32 - ChatGPT still leads AI referral traffic. even if marketers have moved on

03:36 - Tracking AI snippet click-throughs in Google Analytics

06:18 - Optimizing meta titles and descriptions for Google Shopping via Simprosys

10:09 - How Google rewrites your meta titles (and what to do about it)

11:14 - How long before metadata changes show up in Google

13:19 - How SEO and Google Ads data work together

14:30 - Keyword research in action. sugar free vs zero sugar

18:09 - Using Claude Cowork to automate weekly competitor reports

20:04 - Real-world AI implementation examples for ecommerce stores

22:11 - Will agencies survive the AI wave

24:40 - Cautionary tale. AI negative keyword analysis nearly killed a 17x ROAS

27:10 - Should ecommerce consultants run their own stores

28:51 - Buying equity in an existing business as a marketing partner

30:10 - Recap and final takeaways

🛠️ Tools & Resources Mentioned

- Claude: https://claude.ai - AI platform for marketing workflows and automation

- Claude Cowork: https://claude.ai - Used for automating weekly tasks in your business.

- ChatGPT: https://chat.openai.com - Still the leading driver of AI referral traffic for ecommerce stores

- Simprosys: https://simprosys.com - Feed manager for sending optimized Shopify product data to Google Merchant Center

- Google Search Console: https://search.google.com/search-console - For re-indexing pages and monitoring organic visibility

- Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner - For validating product title keyword decisions

🔗 Connect With Us

Join our FREE Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/