Explore every episode of the podcast Ecomm Cowboy
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Meta Bans TikTok Ads | HOT JOBS | Shopify x Grok | 09 Oct 2026 | 02:14:00 | |
Meta bans TikTok owner ByteDance from advertising on Facebook and Instagram, Shopify teams up with Grok, and media buyers say Meta performance dropped harder than usual during Amazon’s Prime sale this week. It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Rabah Rahil (CMO, Tie) and Bryan MacDonald join Chris Hall and Colin Dougherty. ON TODAY’S EPISODE Tarrik Sahli — Founder, Lift DownWe dig into building an unbranded-cap brand that actually sells by size — the moment he decided a logo-free hat could be a business, why sizing (Small, Regular, XL) was the opening and how he buys depth when Regular fits about 60%, how email went from 6% to 22% of revenue in three months and how he separated real lift from sales that would’ve happened anyway, the custom-cap business that starts at 25 hats (with Shopify on the client list), a product change that came straight from a customer complaint, how he makes sure Lift Down shows up when someone asks a chatbot for an XL no-logo cap, and the one bet he’s making on the Wool Cap this winter. Michael Tierney — Co-Founder & President, HallPassWe dig into launching a candy brand Walmart-first instead of DTC — why going wide first is the right call for candy and when DTC wins instead, what he had to solve to make a competitive $1.82 price work and what a paid ad has to do to sell it profitably, the AI-typo “rage bait” launch images he left in on purpose and what “worked” looked like in numbers, how he thinks about HallPass’s first Halloween against $4.1B in candy spend, protecting margin if cocoa jumps 30%, the next retail door after Walmart, and how he splits the work with RXBAR founder Peter Rahal. ALSO ON THE SHOW - Hot Jobs - Great Finds with Bryan MacDonald: Taco Bell x Milk Bar birthday cake empanada, Taco Bell’s 50K ultra marathon, Bobbie x Scrub Daddy’s “Scrub Baby,” Higgsfield’s Ad Multiplier-Unboxing: the SpaceX boxClosing Time: “realistic AI UGC is the lowest-leverage use of AI”Moment of Zen: Don’t Be Evil -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693 | |||
| Internal Meta Report: ROAS +25% | Amazon’s “About You” Data | Plastic-Free Coffee Wars | 08 Oct 2026 | 01:53:46 | |
An internal Meta report shows average ROAS up 25% even as ad costs climb 12%, so buyers are banking budget for “Q5,” the plastic-free coffee-maker war heats up as Caraway’s $495 drip maker sells out in a week, Lego and Marvel debut a $100 microset, and we get into how to save $100k on taxes. It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Jimmy Kim (Commerce Roundtable) and Cody Wittick (Kynship) join Chris Hall and Colin Dougherty. ON TODAY’S EPISODE Nathan Grotticelli — Founder & CMO, SearchShopAIWe dig into getting your brand found — and bought — inside AI shopping answers, with a growth operator who ran user acquisition at Netflix and Blizzard — the most surprising thing he’s seen an AI get wrong about a brand, why about 70% of AI-referred traffic hides as “Direct” (and converts ~14% vs ~3% from Google organic) and how to see your real number this week, why AI named the right brand only 45% of the time on the brand name alone but 99% with a product name, what’s usually broken when a store can’t finish an AI agent’s checkout, and how he’d spend $5,000 testing before Black Friday. Bryan Bumgardner — Northbeam Weather ReportWe dig into the Northbeam Weather Report — a fast read on spend, performance, and where the market’s heading into Black Friday. ALSO ON THE SHOW - Grok Bot - “Learn marketing engineering and never be unemployed again” - AI motion design - Lemon Pepper Doritos - Wild Alaskan Company’s woodblock-style frozen-fish boxes - Watch & React: Taco Bell’s 50K ultra marathon, - Higgsfield’s Ad Multiplier - Closing Time: Jeff Bezos floats a 3-day work week, “brand first, performance second” - Moment of Zen: Animatrix -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693 | |||
| Prime Day Spend Down 22% | TikTok’s One-Click Checkout | Viral Brand: Blow Energy | 07 Oct 2026 | 02:07:48 | |
Blow Energy goes viral, TikTok adds one-click checkout and an AI assistant that closes the sale right in the For You feed, Prime Big Deal Days opens with household spending down 22% (bestsellers: toilet paper and protein shakes), and Shopify's Holiday Report says shopping started in September. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Nate Davenport — Founder & Operator, Nebu ClothingWe dig into bootstrapping a technical-apparel brand that sells only on its own Shopify site — what kept failing on his hiking pants, the one change that turned ads around after a year of spending $100 to make $60, how customer emails became his best-performing ads, running 20 in-person events at about 3x return, cutting fixed costs almost 95% and the test a new expense has to pass now, what it would take to finally sell on marketplaces, and building a $60 sunshirt that feels like a $200 one. Henry Coan — Founder, Interrupt StudioWe dig into why "the clipper shall inherit the earth" — how he finds the 30 seconds worth clipping out of a three-hour daily show, the first thing he cuts when a brand hands him raw video, how he gets a founder to say the clippable thing instead of the polished thing, what a brand has to do so its clips don't get buried as platforms crack down on undisclosed paid clips, the episodic-show version a DTC brand without a studio budget should actually make, and the one short video a founder should post each week for 90 days. ALSO ON THE SHOW - Watch & React: Crocs, David's Bridal and StockX microdramas - Ghost Bars new flavors - Hero turns pimple patches into designer holiday collectibles - Oatly drops Churros and Popcorn oat milk - MTA memorabilia pop-up in NYC - The Goldman interview question - Closing Time: AI video editing, a mustard founder's farmers-market-to-brand story, "AI should be making your ads" -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693 | |||
| Forbes’ 2026 Best Employers | Lemme: 40% of Ulta Wellness | Nolla’s AI Doctor | 06 Oct 2026 | 02:16:58 | |
Forbes drops its 2026 World's Best Employers list, Lemme now drives 40% of Ulta's wellness sales off 13K+ affiliates and 53K creator videos, an end-to-end AI "doctor" called Nolla arrives, and Caraway launches a no-PFAS, no-plastic coffee maker. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Chris Hall and Colin Dougherty run the show. ON TODAY'S EPISODE Carson Hoffman — Founder & Chief (M)AD OfficerWe dig into the "consumerization of advertising" — what he means by it and when he first noticed it happening, how he turned a Ketone-IQ spec (three to four hours of energy) into a marathon, putting a runner's real 2:29:49 time on the ad and running it from his account to take it from ad to endorsement, why he wrote that the 2026 creative edge is psychology not AI, what makes a consumer feel like they're watching content and not an ad, what a creative agency is actually selling now that 9M+ small businesses use Meta's AI tools, and what he'd make for OpenAI's new in-ChatGPT image-gen ad slot. Oren John — Partner, Darkroom AgencyWe dig into what's actually working in brand and growth right now with one of the sharpest agency partners in DTC. ALSO ON THE SHOW - Crowdfunding a Tesla - Cory Dobbin auctions his face - A guide to successful brand merch - Sabrina Carpenter x Johnnie Walker bottle - HoloGlass car-window display - Watch & React: introducing Higgsfield Studio - Closing Time: Foxwell Founders Community, skip school photos and save $60 - Moment of Zen: MJ "Always Present" -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693 | |||
| Meta: How Muse Makes Money | Etsy’s Downfall | No-Discount TikTok Shop Playbook | 05 Oct 2026 | 02:22:40 | |
Meta's Muse app hits 5M downloads faster than ChatGPT or Claude did, Etsy loses the plot on "handmade," Litter Robot sells a $699 box on TikTok Shop with zero discounts, and McDonald's bets a campaign on beef, pepper, and salt. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chris Orzechowski (Owner, Orzy Media) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Jacob Honig — Ecommerce Senior Manager, IQBARWe dig into running marketplaces for a nine-figure functional snack brand — what he saw differently once he moved from the agency side in-house, what ecommerce does while a product launches exclusively in Sam's Club, how going Sam's to Target to 1,700 Walmart stores in six months changed how he runs Amazon and Walmart.com, how he tells real online growth from sales just moving channels, planning inventory for limited runs like Pumpkin Spice, and his Prime Big Deal Days checklist most brands forget. Josh Rawe — Co-Founder, AmpliSellWe dig into using TikTok Shop to move Amazon sales — what options trading still shows up in how he runs accounts, the one-product launch with 100 samples a month and no ads until month four that lifted branded Amazon searches 588%, why cold starts die from low sample volume, what the 17 videos that drove 64% of a client's TikTok GMV had in common, building Dan-O's creator community to 294 creators in 30 days, and the one chart he'd show a CFO who thinks TikTok Shop is a toy. Andrew Foxwell — Co-Founder, Foxwell DigitalWe dig into what's actually working in paid media right now with one of the sharpest media buyers in DTC. ALSO ON THE SHOW - Tobi's biomarkers - Everything is an ad network - Dunkin' x L.L.Bean for National Coffee Day - AI-powered robotic walking shoes - AppLovin and TikTok come to Trybe - Closing Time: MrBeast's best video ever, AI imagery misrepresenting real items, accountants beware - Moment of Zen: Morning Brew acquires Express Checkout -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693 | |||
| Amazon: “Pay for Review Requests” | HOT JOBS | @Tavus LIVE AI Avatar Test | 02 Oct 2026 | 01:51:18 | |
Amazon starts charging sellers to request reviews, Tavus shows off eerily real AI avatars, and Caraway turns a lawsuit into marketing. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Chris Hall and Colin Dougherty run the show. ON TODAY'S EPISODE Shizu Okusa — Founder & CEO, ApothékaryWe dig into building a liquid herbal supplement brand where TikTok Shop is the #1 channel — going from a Goldman trading desk to juice to Apothékary, why her team pays affiliates 20% when 15% is standard and how she keeps top creators from drifting, what a Blue Burn selling every 90 seconds taught her about why people really buy, the five-and-a-half-year road to nationwide shelf placement, raising a Series A in tranches because "if you raise $20M there's no going back," picking 14 customers from a 14,000-person waitlist for a Kyoto retreat, and the one bet that has to work to hit $40M this year. Michael Storan — Co-founder & CEO, DatashipsWe dig into checkout consent for email, SMS, and WhatsApp — what Dataships is building and what it costs a brand to get consent wrong, who actually owns staying on the right side of changing direct-marketing law, and how a compliance-meets-growth angle fits as every brand races to add AI to retention. Their benchmark: average opt-in from 39% to 81% across 15M+ Shopify Plus checkouts. ALSO ON THE SHOW - Hot Jobs - Tom Brown's store up 106% on zero Meta spend at 19% net - Reta: the drug of the future - Elon declares Instagram is for girls - Theragun Mini - 98% of US households don't use AI - Closing Time: how to get an interview, the talent shortage, Commerce Roundtable's 3:1 brand-to-partner mix - Moment of Zen: Trader Joe's viral sandwich -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693 | |||
| Shopify Debuts Canvas | ThredUp All-In on Whatnot | When Brands Don’t Pay | 01 Oct 2026 | 02:33:29 | |
Shopify debuts Canvas, a creator calls out brands that don't pay, ThredUp goes all-in on live selling with Whatnot, and Under Armour reconnects with football. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Jimmy Kim (Commerce Roundtable) and Cody Wittick (Kynship) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Sean McGinnis — Founder, Steady GrowthWe dig into growth, org design, and operating discipline from someone who's led teams responsible for $130M+ in revenue — the problem that surfaced in almost every one of a dozen recent founder calls, why he pulled a profitable $10.5M paid search account in-house at Sears PartsDirect, cutting 900K of 1.2M keywords, the four-sizes-bigger site text that lifted KURU's conversion 10%+, what breaks first when a $5M playbook hits $20M, and when to hire a President/COO instead of an advisor. Bryan Bumgardner — NorthbeamWe dig into the Northbeam Weather Report — a fast read on what the data says about spend, performance, and where the market's heading into Q4 and Black Friday. Ben Sehl — Product Director, Online Store, ShopifyWe dig into Canvas, launched today — what we're actually looking at, why Shopify wants merchants designing their store while everyone else ships agents that do it for them, the wildest redesign he's seen someone pull off, and where Canvas takes storefronts a year from now. ALSO ON THE SHOW- AliExpress's free, invite-only "Prime" for $800+/year shoppers - Meta's AI reads your Instagram stats and tells you what to film next - Lior, Founder of AutoDS - Nike finally cracks Caitlin Clark marketing - DoorDash Revolution - Druski watch & react - Mike Tomlin's Minecraft city - Closing Time: the little things, an inside problem, sell to rich people - Moment of Zen: King of Wipes pit stop --------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693 | |||
| Shop.com for $100M | Holiday Wars: Target Cuts 2,000 Prices | America.gov CX | 30 Sep 2026 | 02:25:59 | |
Shopify acquires Shop.com for $100M, Target cuts prices on 2,000 items as the holiday price war kicks off, Lululemon slides amid the dying-retail debate, and the State Department makes the case for why CX matters. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Brian Krug — Director of Customer Success, SegunoWe dig into getting your email program ready for Black Friday with peak season eight weeks out and inbox providers raising the bar — mapping your list by value and engagement, why a shop got better results sending to half its list, diagnosing a single problem domain like Gmail, re-engaging lapsed VIPs now instead of during Cyber Week, ramping volume 10-15% at a time, and the infrastructure checks (DKIM, SPF, DMARC) to run before you send more. Zach Zelner — Co-Founder, OuterSignalWe dig into turning customer information into better relationships and growth — what building OuterSignal taught him that he wishes he'd known running PupSocks, the reason-people-buy signals brands overlook, one marketing decision he's actually handed to AI after the Monocle acquisition, and what a brand should change first about how it learns who's buying once AI agents start placing the orders. Lukas Pakter — Founder, Trybe, Haus & OutliersWe dig into building brands and the platform that runs their creator programs in one workflow — a mistake building Haus that shaped Trybe, why he tells brands to choose creators carefully instead of sampling everyone and who he'd pass on, what feedback on a training call actually changes in a creator's next video, choosing sales-based vs. ad-performance payouts, and one Trybe submission from upload to a live ad. ALSO ON THE SHOW - Alec's x Purely Elizabeth "ice cream for breakfast" - Merch Hall of Fame - A card game pop-up's massive win - SocialCrank - SATHI unveils MATCH - UCF's SpaceU uniform -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy Tie - https://meettie.com/cowboy TrendTrack - https://www.trendtrack.io/ Sathi - www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| McDonald’s & Walmart: Dynamic Pricing? | Best Buy x TikTok Shop | Braze Sues Frost Buddy | 30 Sep 2026 | 02:27:15 | |
McDonald's and Walmart weigh in on dynamic pricing, Best Buy opens a TikTok Shop store with 10,000 products, Braze sues Frost Buddy, and Meta's AI agent hands a YouTuber's home address to a marketplace buyer. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Ryan "Sully" Solomon — CEO, Density ContentWe dig into the operator who actually sold the sponsorship inventory everyone else is chasing — ~$1M in podcast and newsletter ads at Workweek to brands like Uber and UKG, what buyers really care about that creators keep getting wrong, the Entre and Clubhouse community-building era, the honest version of ghostwriting for founders, and the micro-SaaS he's building in B2B media. Brett Dashevsky — Founder, Creator Economy NYCWe dig into turning a 15-person Lower East Side bar meetup into an IRL-first creator community and media business — going from $500 sponsorships that lost money to $20K-$30K presenting sponsors against $15K+ event costs, why ~90% of revenue is events and brand partnerships instead of paid subscriptions, what the comment section reveals that brands miss (via his AI tool Siftsy), and launching a newsletter weeks after a layoff. ALSO ON THE SHOW - Higgsfield hits a $1B run rate - Tapkit launches - OATRAGEOUS LiquidRails - Beware the earn-out - Triumph Labs vs. Anthropic? - 8 Mile: The Musical - UNBOXING -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy Tie - https://meettie.com/cowboy TrendTrack - https://www.trendtrack.io/ Sathi - www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Zuck Maximalism: Meta’s VR Glasses, Muse Pendant, and Enterprise AI Platform | 29 Sep 2026 | 02:18:38 | |
Meta unveils its new Enterprise Platform in a push for business customers, the Muse and Muse Pendant arrive, Meta shows off VR glasses and its next smart glasses, and it's a study in how to sell AI — Zuck vs. Dario. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chris Orzechowski (Owner, Orzy Media) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Jackson Bouza — Founder & CEO, STATEWe dig into building a single-SKU "brain nutrition shot" positioned as nutritional armor for your brain — the NCAA neurofilament study behind the formula, why the go-to-market thesis was the locker room (premium product sold to team nutritionists so pro athletes use it in their environment), a separate NFL wholesale portal priced at 43% of DTC, keeping athlete endorsements believable, and who says yes to $168 a month for one shot a day. Leandro Cabrini — Founder, ProppelWe dig into a recruiting model that places LATAM (and now US) talent into ecommerce brands for a one-off 20% fee, no retainers — why the better they deliver on the "up to 80% salary savings" the less they get paid per placement, the Jones Road and Cheers case studies, first candidates in 5 working days, adding compensation benchmarking with flight-risk tracking, and running a four-day week at a recruiting firm. Quentin Renevier — CMO, TrendTrackWe dig into the ecommerce intelligence platform doing live use-case teardowns on air — 5M+ stores and 250M ads with 2M added daily, "no invented numbers" as a shot at every spy tool, hitting $250K MRR a year after a build-in-public launch, undercutting competitors at $42-$105 a month, and leaning into Claude, ChatGPT, and Perplexity integrations instead of fearing AI. ALSO ON THE SHOW - Caraway's new plastic-free coffee maker - UCF x Walt Disney World helmet logo - Nike's inactivity on Facebook - IG's soft-launch blur effect - 1M IG views ≠ sales: a notebook tweet sells out - Harry Kane to the NFL? -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy Tie - https://meettie.com/cowboy TrendTrack - https://www.trendtrack.io/ Sathi - www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Greatest Hits - Vol. 6 | 25 Sep 2026 | 01:22:41 | |
TODAY'S SHOW // 9.25.26 Greatest Hits - Interview Compilation | Vol. 6 Max Sturtevant (Well Copy) Mike De Lia (Grüns) Jeff Tang (SF Peptides) It’s travel day for the cowboys, enjoy a roundup of best conversations on your way to the weekend. Live show returns Monday! -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy Tie - https://meettie.com/cowboy TrendTrack - https://www.trendtrack.io/ Sathi - www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Greatest Hits - Vol. 5 | 24 Sep 2026 | 01:59:40 | |
TODAY'S SHOW // 9.4.26 Greatest Hits - Interview Compilation | Vol. 5 Kat Cole, CEO of AG1 Conor Begley Co-Founder, Fathers Brewing Oren John, Partner at Darkroom Agency It’s travel day for the cowboys, enjoy a roundup of best conversations on your way to the weekend. Live show returns Monday! -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy Tie - https://meettie.com/cowboy TrendTrack - https://www.trendtrack.io/ Sathi - www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Postscript Launches Email | Amazon’s AI Agents for Sellers | Meta Connect 2026 | 23 Sep 2026 | 02:32:18 | |
TODAY’S SHOW // 9.23.26 Alex Beller (Postscript) Taylor Holiday (CTC) Luke Austin (CTC) Grant Zanini (CTC) Postscript Launches Email | Amazon’s AI Agents for Sellers | Meta Connect 2026 Live from @CommnThreadCo HQ -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy Tie - https://meettie.com/cowboy TrendTrack - https://www.trendtrack.io/ Sathi - www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Commerce Roundtable - Day 2 | Live from San Diego | 23 Sep 2026 | 04:06:22 | |
Commerce Roundtable Day 2 // San Diego Yasmin Mahe | VP, Growth & Customer Lifecycle, AG1 Jordan West | President, Social Commerce Club Kyle Yeoman | President, Groove Life Jordan Menard | Gravity AI Eric Rausch | Co-Founder, New Standard Co. Jacob Posel | Co-Founder, HQ Luke Austin | President, Common Thread Collective Ezra Firestone | Founder, Smart Marketer Carson Dimond | Founder, Dimond Connect Bryan MacDonald | Co-Founder, KURD MEGASTREAM LIVE FROM THE WATER -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy Tie - https://meettie.com/cowboy TrendTrack - https://www.trendtrack.io/ Sathi - www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Commerce Roundtable - Day 1 | Live from San Diego | 21 Sep 2026 | 04:02:15 | |
Commerce Roundtable Day 1 // San Diego - Max Sturtevant | Founder, Well Copy - Tyler Brechbiel | Co-Founder, TBAR Partners - Chase Dimond | eCom Email Marketer - Jamil Bhuya | Co-Founder, Otherhalf Studio - Kyle Hency | Co-Founder, GoodDay - Taylor Holiday | CEO, Common Thread Collective - Abdu Shodmonov | Primal Queen - Bryan Starck | Founder, Customer Conversations - Robby Little | SlideMVP MEGASTREAM LIVE FROM THE WATER -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy Tie - https://meettie.com/cowboy TrendTrack - https://www.trendtrack.io/ Sathi - www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Toys-R-Us Resurrection | HOT JOBS | Kardashians $10B CPG Portfolio | 19 Sep 2026 | 02:46:29 | |
Toys R Us is opening 120 new US stores in a major comeback, Mbappe leaves Nike for On, and the Kardashians' CPG portfolio crosses $10B. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Kat Cole — CEO, AG1We dig into growing AG1 from $160M to roughly $600M in three years while selling one product through one channel — then breaking that model in the last 18 months with AGZ, first-ever flavors, and a rollout into Costco, Target, Vitamin Shoppe, and Ulta while staying profitable — plus the $20M clinical-research bet most competitors won't make, the Hooters-hostess-to-Cinnabon-to-AG1 operator arc, and the number she's chasing next. Derek Brown — Co-Founder, American SpendWe dig into building "the data layer of American commerce" — modeling 3.7 billion transactions a month (about 123 million a day) into a queryable Spend Graph — what a Shopify founder can learn that their own dashboards can't, why he built a prediction market on top of the data, designing for AI agents as first-class buyers, and the thread connecting this to his sports-chat app Bunches. Clifton Sellers — Founder, Legacy BuilderWe dig into scaling a founder-led content agency from $160K in 2022 to $2.2M in 2025, the viral month that added 40,000 followers and led him to quit a $95K job, losing half his clients in six weeks while scaling, and the playbook for ecommerce founders building a personal brand. Michael Diesu — Co-Founder & CEO, TieWe dig into de-anonymizing up to 95% of site traffic and feeding it into email and SMS — the $10M Series A, the Cozy Earth 15x ROI, a 3.1% sales lift across the 100 largest brands, the Revenue Roll-to-Tie rebrand, and bringing on a CMO after calling himself a "sales CEO." ALSO ON THE SHOW -Hot Jobs -Jennifer Garner loves Perfectwhitetee -Chase Sapphire terms change -Bandit acquires the @Run handle on IG -How to master AI -Bruce the baby bison rolls into Highmark -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy Tie - https://meettie.com/cowboy TrendTrack - https://www.trendtrack.io/ Sathi - www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Snap Specs x Shopify | Dr. Squatch & Megan Fox | Rand Fishkin Joins | 17 Sep 2026 | 02:09:38 | |
Snap Specs go live with Shopify, Dr. Squatch and Megan Fox unleash "Feral Fox" soap and deodorant, and nearly all luxury resale on TikTok Shop now comes from livestreams. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Jimmy Kim (Commerce Roundtable) and Cody Wittick (Kynship) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Rand Fishkin — Co-Founder & CEO, SparkToroWe dig into the loudest warning in marketing — his own clickstream data showing 68% of US Google searches now end in zero clicks, up from 60% two years ago — what a CMO should change tomorrow morning, why his AI-recommendation study of ~3,000 prompts found brand lists almost never repeat (and what that means for the agencies selling you AEO rankings), turning down HubSpot's $25M offer for Moz, and his new book Zero Click Marketing. Joe Putnam — Founder, Conversion EngineWe dig into the Meta-ads-plus-retention playbook behind growing golf brand Bogey Bros more than 1,400% in 12 months — mid six figures to eight figures — building an SMS channel from zero to 25% of total sales in under nine months, where a "good" 5x ROAS on a small budget leaves real money on the table, and the through-line that Chris Hall ran email at Conversion Engine before this show. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW - Retro Patagonia catalog - Riff meal kits (Humm x Ramadan) at Target - StickyTips keyboard stickers for long nails - Turn on one-click upsells - Taylor Holiday: creative production is the OS - A one-year-old company at a $10B valuation -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy Tie - https://meettie.com/cowboy TrendTrack - https://www.trendtrack.io/ Sathi - www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Zuck’s Positive Future | New Luxury: The “Movement” Class | Labor Day Spend Sentiment | 16 Sep 2026 | 02:04:43 | |
Zuckerberg says "we can build a positive future," BCCGate gets a new update, Neuro Gum hits nine figures and goes Costco nationwide, and Realgood Foods lands at a $1.2B valuation. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Oliver Manilow — Co-Founder, SideShiftWe dig into the UGC creator marketplace that went from $0 to $5M+ ARR in roughly nine months after a near-death pivot — six straight months of 100% month-over-month growth, over 1M creators and 3,000+ brands with $100M+ paid out, a customer who spent $87,971 for 118M views at a $0.74 CPM, building creator trust when a brand ghosts the platform, and where "canvas UGC" fits in the ad-budget reallocation away from agency ads. Jacob Sappington — Partner & Director of Strategy, Homestead StudioWe dig into growing a Klaviyo-focused retention agency's email team from 2 people to 50 — the cold Twitter DM to Zach Stuck that turned a consulting pitch into employee number one, Klaviyo's 2025 Americas Agency Partner of the Year, the Verndale acquisition and what actually changes the day after, the HexClad direct-mail push that made ~$1.4M, and why he tells brands the biggest Black Friday email mistake is targeting segments that are too narrow. ALSO ON THE SHOW - SMACKIN launches cashews - The new "movement class" of luxury - Target x Hollister: $16M, 71% new customers - McDonald's China's takeaway backpack - Shopify's AI autocomplete beats Amazon search - A $450K private island in Maine -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy Tie - https://meettie.com/cowboy TrendTrack - https://www.trendtrack.io/ Sathi - www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Sweeney x Novig Controversy | Anthropic Turns Profitable? | Mixue’s Loss Leader Empire | 15 Sep 2026 | 02:40:25 | |
The Sydney Sweeney x NOVIG controversy has athletes fired up, Mixue quietly becomes the world's biggest fast-food chain on a Dollar General playbook, Anthropic reportedly turns profitable, and a new report says teens trust AI product recommendations. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts TJ Bongiorno (Founder, The Outgoing Co.) and Oren John (Partner, Darkroom) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Conor Begley — Co-Founder, Fathers BrewingWe dig into building a USDA-certified-organic "clean beer" lager to 672% year-over-year growth and the No. 1 organic beer by sales per store at Whole Foods — the $25K test that found forever chemicals at 45-50x the legal drinking-water limit in top-selling beers, the tension of an anti-big-beer brand rolling out on Anheuser-Busch's network, the 40,000+ batches thrown away over 400+ blind taste tests, roughly one and a half new stores a day since launch, and the first move outside California into Philadelphia. Oren John — Partner, DarkroomWe dig into Meta Lab nearly doubling its retail store footprint and what it signals about AI hardware going physical, plus The Set Optimizer and the creative-director POV on where DTC is headed as the tools reshape production. ALSO ON THE SHOW - Hitting 100K on IG with Muse - Upselling on the package - Evvy raises $40M - Nori Cloud: prototype to Target in 10 months - Zuck wins agentic shopping? - "The first 14 days post-purchase decide everything" ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| BCCGATE | Ridge x Tony Hawk Sweepstakes | WSJ on “Guerilla Marketing” | 15 Sep 2026 | 02:19:36 | |
BCCGate has the DTC world talking, Ridge teams up with Tony Hawk on a sweepstakes, Meta Lab nearly doubles its retail store footprint, and Light Helmets uses guerrilla tactics to shake up the football helmet business. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk. ON TODAY'S EPISODE Ashley Wright — Founder & CEO, Social TaleWe dig into "profitability over virality" on TikTok Shop from one of the platform's earliest UK agency operators — why TikTok Shop exposes weak fundamentals instead of fixing them, the Tarte machine of 6,600 creators producing 23,000 videos for $45M in GMV, why £100-plus products make up 41% of UK TikTok Shop revenue, and the paid-social habit from his Adidas days he had to unlearn completely. ALSO ON THE SHOW - Cody Wittick (Kynship) joins the desk - Wilde protein chips land at Costco - KJP: making labels great again - "Ads can't outrun the warehouse"- Marketing isn't one job- Manning magic ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| “Selling My Body” for Ads | 2026 Fastest-Growing Brands | AGC: Authentic Generated Content | 10 Sep 2026 | 02:03:10 | |
An entrepreneur is literally selling his body for ad space, Wingstop drops a $27.99 Wing Pass for the NFL season, and 98 of 100 new American jobs in August went to women. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Commerce Roundtable) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Harry Gray — Co-Founder, Noble Origins & Co-Host, The Meat Mafia PodcastWe dig into one of the cleanest examples of a podcast audience converting straight into a DTC customer base — a 7-person, $500K-seed supplement brand running 100% subscribe-and-save with zero retail partners and shipping to 190+ countries — the "business partner first, idea second" origin, the real unit economics of a built-in podcast audience versus buying Meta and TikTok ads, and the revenue number where he'd finally take a retail placement. Isaac Medeiros — Founder, Content ForgeWe dig into building Mini Katana to 30M YouTube subscribers, 10B+ annual views, and $50M+ in sales with zero paid media (because Facebook banned his ads), then selling it — plus why he declared "virality as you know it is dead" and replaced it with nichemaxxing, giving away his agency's operating playbook as a downloadable AI skill, owning a YouTube channel as a hedge against future CPMs, and what transferred from selling katanas to selling software. ALSO ON THE SHOW - 2026's fastest-growing brands (led by Mr. Pibb) - StreetTalk hits 8-figure ARR and a new "AGC" format - Best Oreo flavor ever - Zero Sugar Mountain Dew - Shopify Sidekick x bulk discount code bot - Google Ads AI dashboards go live ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Meta’s Muse x Shopify Merchants | Holiday Forecast +$1T | Always Hire from Agencies | 09 Sep 2026 | 02:10:35 | |
Meta MUSE goes live for Shopify merchants, Sean Frank argues you should always hire from agencies and never a fractional CMO, Nike and Simon Property Group get dropped from the S&P 100, and an LG smart TV is caught recording while off. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Dana Peters — Founder & CEO, PROOF WalletsWe dig into hitting $18M in year-one sales fully bootstrapped in a category full of VC-funded competitors — the Recon Marine-to-manufacturer path, turning SMS into a two-way concierge channel with a disclosed 21X ROI lift, marketing a real lifetime warranty as a direct attack on competitors' "deceptive limited" fine print, what that warranty actually costs as a percentage of revenue, and whether patents are worth it when the category is flooded with sub-$20 dupes. Mike Khristo — Co-Founder & CEO, LayersWe dig into an ad-platform insider's pivot — six years running ad forensics inside Snap, now selling against the agencies that platform was built for — the thesis that the product's codebase, not the brief, is the marketing input that matters most, whether "$39/month replaces a $10K/month CMO" survives contact with real operators, the tension of asking builders to hand over their source code, and why DTC isn't a Layers market yet. ALSO ON THE SHOW -Butter Land -Nicotine drinks -SKIMS lands in DoorDash -A foldable iPhone, today? -Bain: holiday spending tops $1T, 24% start shopping on AI -DK Metcalf on Antarctica ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Meta’s “Flock-fueled” Future | Kendall Jenner Joins TRIP | X Ads for DTC Brands | 08 Sep 2026 | 02:23:20 | |
Meta lays out its "flock-fueled future," Kendall Jenner joins TRIP, Hulken races to build up inventory ahead of the holiday spike, and we get into running X ads for DTC brands. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts TJ Bongiorno (Founder, The Outgoing Co.) and Oren John (Partner, Darkroom) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Oren John — Partner, DarkroomWe dig into building Valuable Studios in public — Americana car-culture luxury goods developed open-source, with factories public unless they opt out, taste-lab SKUs over revenue-max merch, and a creative-director POV on what DTC gets wrong about logo-flex and copying. Plus the AI-native agency work at Darkroom, and where creative is actually headed as the tools collapse the cost of production. ALSO ON THE SHOW - Ad test: GPT-6 Astra vs Fable 5.1 - VOX-style ads go viral - Laneige calls out a creator who never existed - Charlie Woods joins Team TaylorMade - HallPass: "tastes like cheating" - The first AI drug ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Goodles x Barilla | Temu Spends $962M on Fake Creators | GoPro Acquired: Pivots to Defense | 03 Sep 2026 | 02:19:02 | |
Goodles takes on Barilla in the better-for-you mac and cheese fight, GoPro gets acquired and pivots to defense (with suspicious timing next to Markiplier's stake), Fortune reports 73 of the top 100 creators in Temu's $962M Meta partnership ads are likely fake, and Jake Paul's anti-fund invests in Archive. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Phil Kyprianou — Founder & CEO, Hubbvee & GothRider CoffeeWe dig into the rare dual perspective of running the agency and the brand at once — building on Shopify since 2012 (back at 42,000 merchants), the unglamorous system behind scaling GothRider to 200+ retail doors, whether chasing those doors cannibalized DTC margins, the real LTV math that made a $60 CAC still work post-iOS 14.5, and being publicly skeptical of AI-tool hype while demanding measurable 90-day outcomes. Kevin Espiritu — Founder & CEO, Epic GardeningWe dig into one of the clearest content-to-commerce flywheels in DTC — the $35,000 personal bet importing raised garden beds from Australia that turned a hobby blog into a real commerce business, the buy-not-build call acquiring Botanical Interests instead of building a private-label seed line, and doing the live math on a 10-million-person mission against 3.6M current followers. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW- Intelligems ships a "Buy X Get Y" feature - Drake Maye joins L.L.Bean - Shake Shack's Reese's shake - A $5K cowboy hat - Peptides for veterans - A quiet operator hits a first $500K month ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| David x HallPass: $2.2B Valuation | YouTube & Amazon Partnership | Zuck’s AI Warpath | 02 Sep 2026 | 02:13:57 | |
Medici lands a $2.2B valuation, YouTube creators can now tag Amazon products, Meta's Muse voice transcription undercuts the market at $0.18/hr, and colleges are about to start running out of students. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Steve Rekuc — Director of Data, Common Thread CollectiveWe dig into the quantitative backbone behind CTC's growth claims — geo-holdout incrementality testing productized for mid-market brands, the gap between platform-reported ROAS and actual incrementality (AppLovin averaging 171% across 18 tests), the Spend/aMER model that told an apparel brand to cut spend from $2.14M to $1.06M a month, the internal fight when the data says spend less, and the new Prophit Engine forecasting revenue within 3% across $3B in GMV. Erika Lee — Head of Brand, CorgiWe dig into building a community brand on a commoditized product — the AI-insurance startup (YC S24, ~$630M valuation) betting on a 24/7 FiDi cafe, branded buses, and an in-house newspaper over billboards, the local-TV-news-to-startup storytelling path, landing the job via a cold X DM, and why the Corgi Cafe doesn't need to make money on coffee. ALSO ON THE SHOW - AfterSell unboxing - Calvin Klein x Sadie Sink - Farmer Bill's steak sticks - An 1847 Oregon Trail sourdough starter that's still alive - Quince's first sample sale sold out 6 hours early - TikTok Shop as liquidation, not growth - Koast.ai: Facebook ads without a Facebook account ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| FTC Sues Amazon | Grok Bot Agentic Commerce | Markiplier x GoPro | 01 Sep 2026 | 02:17:50 | |
The FTC and 22 states sue Amazon over a secret ad-surcharge scheme that allegedly overcharged more than a million advertisers, Dr. Squatch and IShowSpeed run a $1M speedrun, Markiplier becomes GoPro's largest shareholder, and Happy Dad x Big John golfs 450M IG views in 90 days. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Oren John (Partner, Darkroom) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Oren John — Partner, DarkroomWe dig into building Valuable Studios in public — Americana car-culture luxury goods developed open-source, with factories public unless they opt out, taste-lab SKUs over revenue-max merch, and a creative-director POV on what DTC gets wrong about logo-flex and copying. Plus what "the first AI-native advertising agency" actually means at Darkroom, building with Grok, and why there are no boring niches, only boring content. ALSO ON THE SHOW - Slash Platinum Card unboxing - Brian Blum on running with no outbound sales - Aimé Leon Dore's JP Morgan controlling stake - Dyson's $500 AI-powered toothbrush - SpongeBob x One Piece at McDonald's - Molson Hart: Vietnam to your door - Handwritten outreach vs. AI slop ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Infinite AI Livestreams | ChatGPT Ads Are Back? | Festivals x GenZ | 31 Aug 2026 | 02:19:54 | |
MiniMax AI is generating infinite livestreamed video, OpenAI is streamlining ChatGPT ad-campaign creation, Bubba takes its new brand identity to Lollapalooza, and American farmers are bringing Southern olive oil back. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chris Orzechowski (Owner, Orzy Media) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Andreea Moise — Founder, Hype MavenWe dig into the contrarian thesis that brands should own their influencer program, not rent it — ten years building six- and seven-figure in-house influencer engines for DTC, SaaS, and B2B, the 90%-posting-rate seeding playbook, hitting positive ROI within 90 days on four-figure spends, blunt operator truths like "influencer pricing will never be regulated," and debunking every reason brands give for why influencer marketing "doesn't work." ALSO ON THE SHOW - Surreal's overnight oats ready in minutes - The Crumbl x Minecraft collab - 100% American-made shirts make a comeback - The greatest toy commercial ever made - Photon Matrix builds an Iron Dome for mosquitoes - A DTC founder group takes off on X ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Good Good vs. Callaway | BrewDog Gives Equity to Customers | Ninja Filter Goes Viral | 28 Aug 2026 | 02:50:34 | |
SharkNinja's viral product-design machine gets dissected, Nike drops the Caitlin 1, and Callaway faces a cover-up question. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Josh Lekach — CEO, Sport DrinkWe dig into taking on Gatorade off the back of a single Instagram post — the defiantly plain-spoken electrolyte brand with the most honest SKU names in beverage ("No Flavor with Sugar," "No Yellow 5 Lemon Lime"), a real-ingredient formula riding the clean-label wave, the three-owner structure with one anonymous partner, and a chronically-online founder voice that does the marketing a legacy brand would spend millions failing to buy. Bob Phibbs — CEO, The Retail DoctorWe dig into the hard economics of physical retail experience — $15/hr labor against roughly $400/hr in incremental sales from a staffed fitting room — a direct challenge to the "organized retail crime" narrative closing fitting rooms, AI-roleplay sales training for DTC brands opening their first stores, and the mystery-shop benchmark most operators have never seen quantified, from a practice that's trained 250,000+ associates. Michael Morelli — Founder, PawgenWe dig into bringing the human biohacking playbook to dogs — K9-REPAIR, a weight-dosed BPC-157 and TB-500 peptide stack made in the USA, the rescue dog Choo Choo as both emotional and data engine, the "built $100M+ in health, lost it, built again" arc, the $CHOO memecoin that discounts orders and burns supply, and a full canine-longevity roadmap: repair, nourish, measure, monitor, recover. ALSO ON THE SHOW - Hot Jobs - BrewDog co-founder returns with a "last drink" beverage - Nike ACG Picklejus - Costco reimburses a purchase after 6 years - Meta CPMs are crushing brands again - Perogies Bro x GTA 6 ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Meta’s AI Plan Implodes | GLP-1s Boost Apparel + Cheesecake | Oasis Health Needs Lawyer | 27 Aug 2026 | 01:56:14 | |
Reuters details how Mark Zuckerberg's plan to replace Meta staff with AI imploded, GLP-1 users are spending more on clothes (Victoria's Secret up, Cheesecake Factory down — the duality of man), and the Oasis health app is seeking a lawyer. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Luke Thorburg — Co-Founder & CCO, StreetTalkWe dig into the viral street-interview format behind ads for IM8, Grüns, and Cal AI — the bet that people trust people, real conversations with real strangers cut into paid and organic creative that educates, entertains, and converts. Plus coining "Conversation Creative" into a category and a Digiday 2026 finalist run, the stranger-turned-co-founder origin with Josh Suggs, scaling in NYC with zero outside capital, and the affiliate and funnel economics — AOV, subscription paths, and EPC — beneath the format. ALSO ON THE SHOW -Emma Chamberlain x J.Crew -Chili's fills the Good Good void -Pollen Robotics' $400 open-source robot -Goodia: apple cider in a squeeze bottle -Japan's pixelated video-game bandage -Instinct is building a personal AI agent ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Good Good Golf Canceled | Meta Owes $17B: Major Changes for Youth Users | Apple’s “Human Slop” Ad | 26 Aug 2026 | 02:27:27 | |
Good Good Golf is canceled, Apple runs an ad about "human slop," Reuters details how Meta's plan to replace staff with AI imploded, and Meta agrees to pay US states $16B to settle social-media addiction lawsuits. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Jared Gutstadt — Founder, Rebel AudioWe dig into how "Jingle Jared" turned music placements on Chappelle's Show into Jingle Punks — a 500,000-song catalog that scored 1,000+ TV series before a WME acquisition — and now Rebel Audio, the "Canva of podcasting" that clones a creator's voice to translate a show into 30+ languages, and why brands should treat media as IP, not an expense. Matt D'Elia — Writer/Director & Host, "Matt D'Elia Is Confused"We dig into rebuilding a creative career as a direct-to-audience business — the SXSW-breakout American Animal he refused to cut for streaming, walking away from Hollywood for a Patreon-first model with ~3,000 members, and running a live show across X, YouTube, Twitch, Kick, and Instagram where platforms are for reach but ownership lives on Patreon. JT Sarafa — Founder, JTS Growth; Co-Owner, Pop Daddy SnacksWe dig into scaling Pop Daddy Snacks to ~$15M GMV on TikTok Shop — the SKU change from single-flavor bags to nine-flavor variety packs that unlocked $700K GMV in a month, the content-then-affiliate-then-offer playbook, and TikTok Shop's halo on Amazon and retail. Alex McEachern — Head of Marketing, Intelligems QUICK DRAW SEGMENT We dig into the profit-per-visitor gospel — testing prices, shipping, and offers the way brands test creative, why most persona work tells you nothing about what to do next, and being the first experimentation platform with an official Claude connector. ALSO ON THE SHOW - A look at the daily schedule of a 100+ client ecom agency - Ninja's countertop take on Brita - Saint James iced tea and MSG in a bag - FDA allows insect fragments in everyday foods - Victoria's Secret is up 300% - Nike is rudderless in the algorithm era ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Peptides for Dogs | Shein’s Valuation Crashes 73% | Frictionmaxxing | 26 Aug 2026 | 02:19:36 | |
Peptides for pups are having a moment, Shein's valuation crashes 73% ahead of its IPO, Gen Z embraces "frictionmaxxing" — texting at the speed of pigeon — and KFC drops an Oreo chicken sandwich. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts TJ Bongiorno (Founder, The Outgoing Co.) and Oren John (Founder, Valuable Studios) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Oren John — Founder, Valuable StudiosWe dig into the cardinal sins of modern marketing, balancing the male/female view ratio on YouTube, whether bitterness can go mainstream as a flavor, and why pricing is marketing — the halo-product effect and what it does to the rest of the catalog. SEGMENTS TikTok Shop Top 10: the highest-revenue shops in July, tracked via Kalodata Great Finds: - A scary back-to-school ad - the Apple polishing cloth, - and Dunkin's first drive-thru for dogs Closing Time: - Blank Street raises $75M at a $650M valuation - the $1-bidding ad auction hits 53 sponsors ALSO ON THE SHOW - Winks copycat - Amazon hikes hardware prices 60%, blaming a memory shortage - A Grok-bot "infinite money glitch" - The 2026 World Humanoid Robot Games ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| State of TikTok Shop (Q3) | Under Armour Drops The Rock | Peptides for Pups | 25 Aug 2026 | 02:14:31 | |
We break down the State of TikTok Shop Q3 2026, Forbes reports TikTok is profiting off drug-dealer ads, Under Armour ends its partnership with The Rock, peptides for pups are having a moment, and Americans want more protein in five minutes or less. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk. ON TODAY'S EPISODE Marcus Ohanesian — CEO, Perfect EvolutionWe dig into the accessibility problem hiding inside ecommerce — how a beautiful, high-converting Shopify store can still lock out paying customers, why operators obsess over CRO but ignore accessibility that costs them sales, whether those corner accessibility widgets actually work, treating agency partners as a distribution channel, capping client size on purpose, and a live Shopify teardown calling out quick, actionable wins. Zoe Kahn — Founder & CEO, Inevitable AgencyWe dig into customer experience as a growth channel — why treating support as a cost center is wrong, the unseen-cost multiplier where visible tickets represent a far larger population silently churning, how much of CX should be AI right now and where it falls apart, turning an anonymous retail buyer into someone you can market to, handling a viral moment like Good Girl Snacks' unopenable jar, and what your support tickets are really trying to tell you. ALSO ON THE SHOW - The twist-up butter stick - VanMan's from-scratch orange soda - Bugatti launches a $400K TV - A Japanese fire truck for $13K - Lululemon's shopping experience is dire - Bilibili takes on YouTube globally ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| HOT JOBS | Meta Is Killing Manual Placements | ChatGPT Comes to iMessage | 21 Aug 2026 | 02:28:03 | |
District brings live-selling to your homepage, Meta is killing manual placements, Mark Zuckerberg buys a castle, and ChatGPT comes to iMessage. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jamil Bhuya (Co-Founder & Head of Growth, Otherhalf Studio) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Scott Hickle — Co-Founder & CEO, Throne ScienceWe dig into consumer hardware subscription in the most stigma-heavy category imaginable — the smart toilet — a joke at a 2021 poker game that became a company, pivoting from a failed B2B healthcare-staffing startup into consumer hardware within six weeks of raising pre-seed, importing the Whoop playbook of biometrics, app insights, and a subscription data layer into an entirely new physical category, and the Series A they raised three weeks ago. Brian Rosin — Chief Financial Officer, IM8 HealthWe dig into running the P&L of DTC's fastest-scaling supplement rocket — the David Beckham-co-founded brand that hit $100M ARR in 11 months and is pacing to $200M in year two — a record Q2 of $45M at 65% gross margin and 118,000 new customers, the rare public-company transparency play of 40-page shareholder letters with CAC and retention in the open, an AI-native operating culture, and signing Lily Collins as face and shareholder. ALSO ON THE SHOW - Capsule and Boxabl houses - A $200 film, "Niu Lai," becomes a $4M hit - The Temu-ification of consumer hardware -A 60-foot train becomes ad space - Slack launches AI coding channels - Zoomers don't drink or own printers ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Pocket Hits $100M ARR in 7 Months | Bama RushTok: $200 for 1M Views | ChatGPT Drops Reddit | 21 Aug 2026 | 02:24:40 | |
Pocket hits $100M ARR in just seven months, AI-Bama RushTok is paying $200 for a million views, Amazon rolls out 30-minute drone delivery across 500 cities, and ChatGPT stops citing Reddit. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) and Cody Wittick (Founder, Kynship) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Dr. Ilon Choai — Co-Founder, NOBSWe dig into turning a kitchen-mixed formula for his own sensitive mouth into TikTok's #1 selling toothpaste — the dentist-founder credibility play, selling fluoride-free tablets against fluoride orthodoxy with a peer-reviewed University of Texas study behind it, the 20,000-jars-a-month influencer gifting machine, the year-long Biom-to-NOBS rebrand named after the hero product, and the February 2026 jump from TikTok Shop to Target shelves nationwide. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW - Rokt AfterSell launches subscription upgrades, already lifting LTV 25%+ at Grüns and Primal Queen - DTC houses and DTC pubs - Adult non-alc sales top $1B - Costco's clever way to turn people away - Roll-up TV and big-ass TV - 23M TikTok videos reveal what actually works ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Moderna: Cure for Cancer | IM8 $240M Run Rate | TikTok Tests DM Payments | 20 Aug 2026 | 02:04:25 | |
Moderna makes headlines with cancer-cure news, IM8 hits a $240M run rate, Zipline teams up with Uber Eats for drone delivery, and TikTok tests peer-to-peer payments through DMs. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Dennis Hegstad — Co-Founder, Internet Research UnitWe dig into his fourth company in the Shopify ecosystem — running paid media for Fashion Nova when it was the #1 brand on Shopify, building LiveRecover into $150M+ in attributed revenue on a "powered by people, not chatbots" bet before its exit, buying and flipping OrderBump in 100 days, the coupon-leak app that died when a Shopify checkout update erased the problem it solved, and building Internet Research Unit as ecommerce's on-demand data layer — all told with unusual honesty about luck and failure. ALSO ON THE SHOW - Loonen unboxing - BuzzBalls x Pop-Tarts - Neko's US expansion - The Tesla Semi - LITEFAR's $599 beach wagon - Garage Beer x Liquid Death: "we want your pee" ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Eli Lilly Warpath | State of “Better for You” CPG | Reddit Gets TikTok-ified | 19 Aug 2026 | 02:12:11 | |
Eli Lilly is on the warpath, "better for you" CPG keeps taking over the shelf, Reddit gets TikTok-ified with a new audio and video experience, and we get into the role of ego in ecommerce. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Joy Sharma — Director, Common Thread CollectiveWe dig into running CTC's Global Accelerator — the program built to be the best agency offering in the world for 7-figure brands — the profit-first operating system behind Taylor Holiday's "if you're under $10M, fire your agency tomorrow" mission, productizing 18,980+ hours of R&D for sub-$10M brands, the radically transparent monthly Report Card that puts real revenue, contribution margin, and MER on the record, and the Chandigarh-to-CTC arc of a global operator. Jeff Bridges — Founder, Master FFLWe dig into building the compliance layer under firearms ecommerce — the FFL-transfer infrastructure sitting between online gun retailers and the ~68,000 Federal Firearms Licensees who must legally receive a shipment — FFL Checkout being shown to shoppers 250,000+ times a day, 32 years across IBM and BCG applied to a niche nobody wanted to touch, and the thesis that compliance burden is a competitive moat, not a cost center. ALSO ON THE SHOW - Moonshot endcaps - Transparent packaging - Chili's clever way to turn tables - Mars leans into "Summerween" - Undo, the "condom for your liver" - Beijing's AI bar ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Unwell Post-Mortem | US Spend: TikTok vs Target | Savannah Bananas x Frozen | 17 Aug 2026 | 02:02:47 | |
Alex Cooper is shutting down Unwell Beverages and we run the post-mortem, American spending on TikTok Shop in July topped what people spent at retailers like Target and Costco, the Savannah Bananas go frozen IRL, and Burger King revamps the Whopper to overtake Wendy's in the burger wars. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Chris Orzechowski (Owner, Orzy Media) and Kyle Hency (Co-Founder & CEO, GoodDay Software) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Jason Levin — Founder, MemelordWe dig into building a meme-marketing SaaS that raised a $3M seed from Slow Ventures and Balaji Srinivasan — shipping the first version on Bubble with no coding ability and growing it to $100K ARR, the single biggest tell that a brand's meme was made in a marketing meeting, where the line sits between a meme that builds a brand and one that gets it ratio'd, the 30-day playbook to start, how a product physically ends up inside a trending meme template, and AI-generated versus human-made memes. Jordan Menard — Founder, Motif Digital & Instant HydrationWe dig into going from agency owner to his own client — launching Instant Hydration into the most crowded category in DTC and scaling past 2M orders — the "Natural CAC" framework of scaling into the price Meta wants rather than fighting it, why he dislikes manual bids against Meta gospel, what building his own brand taught him about his agency clients, spending $100K+/day of his own money, and whether DTC-first is still right for a consumables brand in 2026. ALSO ON THE SHOW - The best hoodie ever - A US Treasury boat auction - The mini-mancave double decker - YC turning builders into formidable founders - Real American Beer lands the Air Force - Petite Keep hits #368 on the Inc 5000 ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| McDonald’s Data Dossier | Shopify Builder Sundays | NFL Eagles Ecom Trouble? | 14 Aug 2026 | 02:35:05 | |
McDonald's is back in the spotlight, Shopify launches Builder Sundays, Claire's overhauls itself into a "playground for girlhood," and Alix Earle keeps stacking CPG bets. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Cody Wittick (Founder, Kynship) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Oliver Brocato — Founder, BustemWe dig into the TikTok organic playbook behind Tabs — 300+ creators tested, a billion-plus views, seven figures in year one with zero paid ad spend — dropping out of Michigan to scale it to eight figures bootstrapped with no full-time employees and exiting before 23, the StudyBuddy micro-SaaS he ran on three hours a week, taking Bustem from zero to $5M ARR in under 18 months, and using radical transparency as marketing. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW - Ad vs Ad - LiTime makes kayaks electric - SG x Fishwife? - A Pokemon trading cards drop - CWIC instant coffee for runners - The Slash Platinum card - AI UGC deception and an NFL ecommerce scam ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Claude Watermark: The Kiss of Death | Meet SpikedAde | HallPass - Coke Zero of Candy | 12 Aug 2026 | 02:21:03 | |
Claude rolls out a watermark, Roku unleashes 24/7 AI-generated movies, FinalLap launches the internet's weekly car auction event, and HallPass pitches itself as the "Coke Zero of candy." It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Jay Yang — Author of "You Can Just Do Things"We dig into permissionless action from the person who lived it — cold-emailing beehiiv's CEO at 16 to land an internship, sending Noah Kagan a 19-page pitch deck at 17 to become his Head of Content at $150K while still living at home, turning "you can just do things" into a movement echoed by Sahil Bloom and Justin Welsh, and crowdfunding book two — Work With The Best — on Kickstarter while still in college. ALSO ON THE SHOW - Content Oracle - Remote beats office - The CPG profitability overcorrection - Hilton charging $2.50 for Kirkland Signature water - Minions x Grüns - AG1's greens gummies and Khloud's protein chips - Wash Wise raises $1.2M ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Buc-ee’s Warpath | 100% Avocado Oil Chips? | Under Armour: 13th Down Quarter | 10 Aug 2026 | 02:35:43 | |
Buc-ee's goes beast mode on trademark protection, that "100% avocado oil" chip may not be pure avocado oil, Under Armour posts its 13th straight quarter of revenue decline, and DoorDash leans into "CringeMart" marketing. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder, CreativeOS) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Adam Gillman — Co-Founder, Hiya HealthWe dig into bootstrapping a sugar-free kids' multivitamin from zero to $103M in net sales with no venture capital, then selling a 78.8% stake for $205M cash — the hard-line DTC dogma of 100% subscription, no Amazon, no retail, 50% off month one, never change price — launching the day the WHO declared a pandemic, and being the operator almost nobody in DTC knows with a nine-figure exit and a few hundred Instagram followers. George Zhou — Co-Founder, BUFFSWe dig into inventing "the world's first beef puff" — a crunchy puffed snack made from grass-fed beef instead of corn or potato — starting it as a USC junior after a chip-smashing kitchen conversation, "arguing with ChatGPT on how to puff meat," raising a $1.1M pre-seed from ~25 angels entirely pre-revenue, and shipping to first customers tomorrow. Mike Manheimer — Chief Customer Officer, PostscriptWe dig into the support-desk-to-C-suite arc, co-authoring the Customer Success category at Gainsight, carrying 20,000 Shopify brands through Postscript's AI "re-founding," the "most ecom AI tools are a black box" thesis, and the claim that brands earn more from an SMS list one-fifth the size of their email list. ALSO ON THE SHOW - The kind of owner you want to know - Eyes for your car - Protein in shampoo? - Kimi breaks out of its sandbox - Not WeWork, but OuiWork - AI dispatchers arrive ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| eBay’s Live Shopping Bet | DuckDuckGo Sunglasses | Terafab Texas Megafactory | 08 Aug 2026 | 02:35:06 | |
eBay keeps betting on live shopping after a record quarter, DuckDuckGo releases "Normal Sunglasses" that do absolutely nothing (and sold out), and Terafab plans a Texas megafactory. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE TJ Kolesnik — Founder & CEO, Make Waves AgencyWe dig into the pro-kendama-player-to-agency-founder arc — the self-organized 2016 world tour shot on a dSLR he was still learning, a decade shooting and directing DTC content from inside brands like Original Grain and TRUWILD before selling it as a service, the four-pillar founder-direct agency model with retention built in, and putting his own margins on the line launching Make Waves Apparel. Ian Blair — Co-Founder & CEO, Laundry SauceWe dig into picking the category before the product — reverse-engineering a "game theory optimal" ecommerce business (non-discretionary, consumable, high-LTV, low SKU) and plugging laundry into it — building an eight-figure brand with effectively no employees through a stack of channel-specialist agencies, running Laundry Sauce and BuildFire on 80-hour weeks before selling BuildFire, the Scott Eastwood campaigns, and post-purchase upsells plus Rokt Thanks. Noah Fisher — Co-Founder & CEO, Backyard Peanut ButterWe dig into attacking the most commoditized aisle in the grocery store with flavor maximalism — nine wild jars including Dill Pickle, Buffalo Crunch, and Everything Bagel under "No More Boring Peanut Butter" — big-CPG discipline from Clorox applied to a two-person bootstrap, selling DTC and wholesale on Shopify, and the emerging-CPG wins roundup that made him a community connector. ALSO ON THE SHOW - Hot Jobs: growth, paid search, partnerships, and EIR roles - GTA 6 gameplay as a Netflix exclusive - Google Lens straight to eBay - Perfy's brand refresh - The numbers of modern matchmaking - Elon Musk: don't pursue money, make useful products ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Meta's AI Goes Rogue | Ford's New $28K EV Truck | ChatGPT Ads Flop | 07 Aug 2026 | 02:29:21 | |
Meta's AI goes rogue, Ford unveils its affordable $28K EV truck, Tinder doubles down on IRL events as Gen Z reconsiders dating apps, and ChatGPT rolls out carousel ads with early performance looking poor. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Cody Wittick (Founder, Kynship) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Aaron Warshawsky — Chief Revenue Officer, Common Thread CollectiveWe dig into being the commercial engine behind CTC — selling the Prophit Engine and the retainers rather than buying the media — an enterprise-sales pedigree from eight years at Oracle transplanted into an ecosystem run by ex-operators, his new CRO role, the AppLovin question, and yes, his marriage advice for the desk. Zarak Khan — Managing Director, Diamond GooseWe dig into a contrarian take: retention is a merchandising problem before it's an email problem. The "email generates 25% of revenue" trap and why your CRM number is probably overstated, why personalization has become theater, the post-purchase black hole, why the most expensive discount is the one sent to someone who'd have paid full price, and why "we learn the collection before we touch the CRM" — drawn from a 237-page study of 10,635 luxury email campaigns. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW - Walgreens gambling gift cards? - The evolution of McDonald's - Neural interface odds - Fishwife and PETA beef - Copacker risk - Nikita Bier's sign-off video ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Shopify Q2 Domination | P&G Buys Thorne for $3.8B | MySpace Wants a Comeback? | 06 Aug 2026 | 02:15:48 | |
Shopify is ripping with Q2 merchant sales up 32%, P&G acquires Thorne for $3.8B, Hims & Hers says its first-ever gummy prescription is driving an 88% daily adherence rate, and MySpace's owners say they want to relaunch the site. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Max Sturtevant — Founder, WellCopyWe dig into building one of the biggest email, SMS, and retention agencies in the world before graduating college — email/SMS driving 41% of partner revenue when most brands sit at 20-25%, the case for aggressive high-frequency sending, why non-discount and plain-text emails win, the subscription-email metrics most brands don't track, optimizing the billing reminder to cut cancellations 25-50%, and whether AI-flooded inboxes drown great email or make it more valuable. Adam Pearce — Co-Founder & CEO, Blend CommerceWe dig into winning Global CRO Agency of the Year and then publishing "We're not a CRO agency," the Buy Trifecta framework, why 99 of every 100 Shopify visitors leave without buying and the first places money leaks, the "Metric on Fire" concept, running a deliberately tiny 11-person senior team against 100-person shops, treating onsite search like useful cousin Steve, and whether AI agents browsing and buying kill CRO or make it more valuable. ALSO ON THE SHOW - Vegeta's weighted vest - The M64 console - Portillo's x Dr Pepper cake shake - Apple ads nostalgia - "RIP traditional phone carriers" - A delivery robot is out ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Spiderman Ads in BMW Cars | Taco Bell’s PR Plan: $1 Pizza | X Ads Performance | 05 Aug 2026 | 02:25:11 | |
Spider-Man ads are getting forced into BMW cars, Taco Bell's plan to win back customers is $1 Mexican Pizzas, Molson Hart runs into Amazon trouble, and Plainspeak is using mail-in samples to acquire customers. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (The Outgoing Co.) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Derek Brown — Founder & CEO, American SpendWe dig into leaving 12+ years of consumer-finance infrastructure at LinkedIn and Addepar to index American commerce onchain — what "bringing the existing economy onchain simultaneously" actually means, selling commerce-data-onchain to operators burned by NFT and memecoin hype, why a DTC founder should care about a commerce data layer, the surveillance question, and why he planted his flag in Nashville's crypto community instead of SF or NY. Josh Haskins — CEO, Hollow SocksWe dig into building a brand in the most commoditized product on earth — the Kickstarter origin, the hollow-core alpaca fiber and what it does that cotton and merino can't, "accessible luxury" at a repeat-buy price, and operating through $8M to $20M to $47M in three years without inventory, supply, or margin slipping — all from Wisconsin, not a coastal DTC hub. Amit RG — CEO, RichpanelWe dig into the north star that "the best customer service eliminates the need to contact customer service" — what's genuinely working in AI support versus a chatbot with a new coat of paint, the line between deflecting tickets and frustrating customers, the first things to automate for an immediate win, and what makes the approach defensible as Gorgias, Zendesk, and Shopify bolt AI onto support. ALSO ON THE SHOW - NOBS on Good Morning America - Landforce on X Ads performance - Ghost x A&W Root Beer - Crocs tops $1B in quarterly revenue - Snap's quarterly earnings - Arcads builds Claude Code for Meta ads ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Phantom Discounts: Nike Sued | Snap: “Stop the Slop” | $1M for Your Slack Data | 04 Aug 2026 | 02:11:49 | |
Nike and Lululemon get hit with lawsuits over deceptive "phantom discounts," Snap rolls out a program rewarding authentic creativity on Spotlight, someone's offering $1M for your Slack data, and we take a look inside the world's biggest Goodwill. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today's guest hosts Chase Mohseni (Co-Founder, CreativeOS) and Chris Orzechowski (Owner, Orzy Media) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Oscar Adelman — Founder & CEO, RemiWe dig into leaving venture capital to turn a $500-$700 dentist night guard into a $99-$149 mail-order product — deconstructing the $650 quote, why he built an owned US dental lab instead of outsourcing, turning a buy-it-once device into a six-month subscription, why he's the rare founder who fears the viral spike, marketing a problem customers can't see themselves having, and what SmileDirectClub got wrong that Remi was built to never repeat. Alan Cevallos — Co-Founder & COO, Media Jet MarketingWe dig into pooling $3,000 to buy 500 units and selling out in two days, running an agency with his brother for eight years, offering a risk-free 15-day trial when everyone else locks brands into six-month retainers, taking sub-$100K brands to seven figures, calculating a 5x+ ROAS honestly in the incrementality era, whether Meta ads still print for DTC in 2026, and running Amazon alongside Meta for the same brands. ALSO ON THE SHOW - A new Dogpatch corgi cafe - GoveeLife's luxury nugget-ice maker - McDonald's servicing bot - Claude Opus 5 + Seedance finds Shopify products - The face-and-body editor that made $800K last month - Ugly ads win ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Medicube: $20M/Month TikTok Shop | Ulta Reaching Gen-Z Teen Boys | Friend’s Wearable AI “God” | 01 Aug 2026 | 02:19:20 | |
Ulta goes after Gen-Z boys with its first men's masstige fragrance, Medicube reveals the TikTok Shop playbook doing $20M a month off a 40,000-creator army, and Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Matt Froehlic — Growth Manager, Flat CircleWe dig into life inside the ad accounts every day — when a founder says "Meta stopped working," how often it's really the offer or the creative, producing 15-20 active creatives at scale without quality falling off, why ROAS quietly lies and how to get a founder onto MER and blended CAC, what actually snaps first when a brand scales past $100K/month, the pattern of a new Head of Marketing firing the agency, and running the #1 Packers podcast daily as a distribution case study. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW - Tony Romo's post-DUI branding: good or bad? - TONE's Woodland AI visuals - Seek's mold-free iced espresso - A $100K app idea - Stanley names the first AI Head of Content - The next generation of 8- and 9-figure ecom brands ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Zuck: AI for Everyone | DoorDash Drones | Google Changes Smart Bidding | 29 Jul 2026 | 02:21:43 | |
Mark Zuckerberg says the AI future is for everyone, DoorDash goes live with drone delivery, Google is changing how Smart Bidding works on August 16, and Grüns founder Chad Janis shares his post-acquisition clarity. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Daniel Baird — Co-Founder & CEO, NADSWe dig into building a men's-health brand around a deliberately crude name and "better for balls" positioning — the C4 fracture and low-testosterone bloodwork that started it, why this is a health story and not a fashion one, going all the way to GOTS and OEKO-TEX certified organic cotton, using humor to sell a serious message without losing credibility, and what makes a customer switch in a category owned by giants. Sean Hall — Founder & CEO, WelliousWe dig into bootstrapping a plant-based protein brand from $3,000 to seven figures in two years — the scrappy first months, what a bootstrapper can do that funded competitors can't, 850% year-over-year growth and what nearly broke, why cold-pressed almond protein instead of whey or pea, getting someone to commit to a subscription of a consumable, and evaluating a creator collab like HealthyGirl Kitchen's 10M audience. ALSO ON THE SHOW - Drizzy peanut butter - A modern Nintendo 64 built for original cartridges - Ozlo's Sleepbuds 2 - Orchid, a new AI agent in iMessage and calendar - An app builder for Grok - 3D-printed housing as the ultimate DTC offer - Lionel Messi's 8-pizza Banchero order ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| Apple x Klarna: Lease Your Phone | Cracker Barrel’s CEO Steps Down | Peacock x YouTube | 29 Jul 2026 | 02:11:28 | |
Peacock bets on bundles with a new YouTube deal, Apple teams with Klarna to let you lease your phone, Cracker Barrel's CEO is out, and Gap opens a creator program to its own employees. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk. ON TODAY'S EPISODE Quentin Renevier — CMO, TrendTrackWe dig into running growth for the tool that 100,000+ operators use to reverse-engineer the market — 5M+ stores and 250M+ ads indexed daily — plus what's actually driving the needle right now, selling a growth tool to a skeptical growth audience, where the line sits between smart competitive intelligence and just copying what works, how you keep inferred data trustworthy, and what makes a data moat defensible when the ad-spy space is this crowded. ALSO ON THE SHOW - XPOLAR: A/C for your buns - Peking duck for Siegelman Stable - Welch's Fruit Snacks goes after Gen Z with functional snacking - The US minted almost half the world's new millionaires - AI stealing revenue from organic search - Sam Altman says the singularity has arrived - Minimal Phone 2 and the Clicks communicator ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| TikTok Shop’s “Prime” Test | Facebook’s New Marketplace App | ASU’s Influencer Degree | 28 Jul 2026 | 02:23:19 | |
TikTok Shop is testing a Prime-style membership, Jordan Menard leaves Instant Hydration, Facebook launches a dedicated Marketplace app, Arizona State rolls out an influencer degree, and Coca-Cola drops a custom typeface. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Ashley Overbeek — Founder, Pearle CaviarWe dig into building luxury plant-based caviar as a true 1:1 replacement rather than a vegan compromise, the Gagosian-to-food-founder arc, the 50+ iterations it took to nail the pop and brine without the fish, the powder-blue scallop-shell packaging that breaks caviar's black-and-gold clichés, and who the Pearle customer really is when plant-based and luxury caviar buyers barely overlap. Mike De Lia — Director of Ecommerce, GrünsWe dig into running on-site, cart, and post-purchase growth through Grüns' hypergrowth — 1M+ members, ~$300M run-rate, one of the fastest exits in wellness history — plus diagnosing intent before you redesign, why on-site testing plays by a slower rulebook than paid social, designing subscription as the default, and how the operator's job changes when the brand hits Target and Walmart shelves. Ethan Cohen — General Manager, ProximaWe dig into the Google-to-Yotpo-to-Proxima path, what a 76M+ shopper Commerce Graph lets a brand do that it can't on its own, why they blew up the old product and rebuilt top to bottom, turning conversion data into creative briefs without killing the craft, and what makes a data moat defensible when Meta and Shopify build native AI. ALSO ON THE SHOW - Apple smart glasses and the privacy question - Apple TV's Neuromancer - Overland AI's autonomous ground vehicles - A $23.8M trade-dress verdict - Roman Khan on how to sell a DTC business - Ikigai ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||
| OpenAI x HuggingFace | Introducing: Mouthpad | DotDev Recap | 24 Jul 2026 | 02:20:15 | |
Mouthpad arrives as the mouth-controlled interface nobody saw coming, Cuts goes organic on underwear, and OpenAI gets hit in a Hugging Face attack. Plus our full recap from Shopify DotDev — agentic commerce is merit-based, the Global Catalog is a picks-and-shovels goldrush, and the entrepreneurship mission is real. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Rob Perry — Head of Growth, LIVFRESH Dental by LivionexWe dig into growing a clinical-stage biotech's DTC toothpaste — a 250%-better double-blind plaque claim, EU approval and an FDA-pending path to the first at-home gum-disease treatment, 500K+ units sold — plus why winning creative fails when you scale, running performance when Meta's AI keeps moving the target, what the post-purchase moment and Rokt Thanks actually do for AOV, and switching someone off Colgate. Alex Song — Founder & CEO, ProximaWe dig into why the most valuable shelf in commerce is about to become invisible, what replaces discovery when AI agents mediate it, how a brand builds preference with a machine instead of a human, where durable advantage moves when AI collapses the value of execution, and how you build and defend a data moat across 70M+ verified shoppers. ALSO ON THE SHOW - DotDev recap: Harley Finkelstein and Ilya Grigorik's biggest takeaways - Kim Kardashian on the future of energy - Claude x the X API - Anatar raising with the Dept of the Interior to put flags on the moon - Albertsons' micro-sitcom and what it means for retail media - LTV boost, AI advantage, and a simple test for growth hires ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693 | |||