If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you.
Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape.
We go way beyond generic advice.
Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches.
You’ll learn:
- What separates breakout ecom brands from the ones that plateau
- Paid media strategies that scale on Meta, Google & beyond
- How to use UGC, email, landing pages, and CRO to increase LTV & AOV
- Creative testing frameworks & campaign breakdowns that actually perform
- Smart ways to grow without sacrificing profit margins
- Founder mindsets, systems, and hiring practices that lead to longevity
- And the biggest mistakes brands are making right now (and how to avoid them)
Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention.
No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand.
If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.
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30% Net Margins on a Team of 4: How AlgoRX Hit $1.7M a Month | Dr. Adam Hotchkiss
Tuesday, August 18, 2026 • Duration 01:01:31
Adam Hotchkiss runs a bootstrapped telehealth brand doing over $1.7 million a month with a team of four. Net margins above 30%, no outside investment, and he threw out the entire brand six months in to get there.
Six months of purchase data told him who was actually buying: young athletic men. So he killed the clinical, stock-photo look and rebuilt AlgoRX around the people already paying. Revenue almost doubled inside two weeks.
Full disclosure: AlgoRX is a HoloGrowth client. You will hear what we built together discussed from the inside, including the parts that did not work.
He describes the arc as $70,000 a month at the beginning of last year, $1.4 million for the last completed month at the time we recorded, and $1.7 to $2 million projected for the month itself. They have since passed $1.7 million a month. Every figure is his.
In this episode:
- What six months of purchase data told him about who was really buying, and the rebrand that followed
- Why he ran zero ads for six months, and what changed when he turned them on
- Why the uglier ad usually wins, and why that was the hardest thing for him to accept
- The 6,000-follower affiliate outselling accounts with millions, and the case for an army of small ones
- How four people hold net margins above 30% on a stack they built instead of rented
- What checkout friction really costs when the customer pays a doctor fee and shipping on top
- Losing the ad account five or six times while fully compliant, at $50-60K a day
- Why he no longer thinks the software is the asset, and what an acquirer would actually be buying
- His honest answer on selling, and why an earnout means you effectively bought yourself a boss
Chapters:
00:00 "You're a company for no one"
00:23 $70K a month to $1.7M a month, on a team of four
01:09 The surgeon who walked out of the operating room
02:55 The $700 wall before anyone gets treated
07:11 "I wanted to make the Honda for healthcare"
10:24 The rebrand that nearly doubled revenue in 2 weeks
11:55 He ran zero ads for six months, then turned Meta on
18:40 The uglier ad usually wins
21:01 A 6,000-follower affiliate outselling mega accounts
25:59 How four people hold 30%+ net margins
28:13 64% cart abandonment, and why he says only
31:02 Building a cult on a pharmacy, and the tattoo test
43:30 Losing the Meta account five times at $50K a day
48:37 Would he sell, and the honest answer
54:11 The tech moat is gone. The brand is the asset now
57:07 The one lever he'd pull at $100-300K a month
1:00:46 Where to find Adam and AlgoRX
Full chapter list and transcript: https://ecomgrowthinsider.com/episode/adam-hotchkiss-algorx-bootstrapped-telehealth-team-of-four
Connect with Adam:
Instagram: https://www.instagram.com/drhotch/
YouTube: https://www.youtube.com/@DrHotch
X: https://x.com/drahotch
AlgoRX: https://algorx.ai
AlgoRX on Instagram: https://www.instagram.com/algorx/
This episode is a business conversation, not medical advice. Nothing in it is a recommendation to take any medication.
Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. Subscribe for episodes on paid media, CRO, offer strategy, and the operating systems behind brands that actually grow.
More episodes and newsletter: https://ecomgrowthinsider.com
Work with HoloGrowth: https://hologrowth.com
Ad Creative Budgets: The 10% Rule Most Brands Ignore | Matthew Gattozzi
Tuesday, August 11, 2026 • Duration 58:54
Most brands say creative is the biggest lever they have, then spend almost nothing on it. Matthew Gattozzi's answer is that the P&L already tells you the truth.
Matthew spent over a decade in ballet and danced professionally with Ballet Austin. A back injury ended it at 21. He took the standard that came with it and built Goodo Studios, a creative studio producing ads for e-commerce brands.
Spend roughly 10% of ad spend on creative production, sliding down as you scale.
Work out how many new ads you actually need, which is almost always fewer than you think.
Then make those ads different from each other, not just more of them.
In this episode:
- The P&L test that exposes what a brand actually prioritises
- The 10% rule for creative production budgets, and when it slides to 5% and 1%
- The math for how many new ads you need each month
- Why "make me 60 ads" reliably gets you 60 versions of the same ad
- Why diversity beats volume, and why more follows different
- What a plateau in the ad account usually says about decisions made months earlier
- Why he stays tool agnostic across cinema cameras, creators and statics
- The standard he brought from ballet: "we do not tolerate mistakes"
- Rapid fire: the best ad he saw this year, an underrated copywriting book, and his hottest take
Chapters:
00:00 "I've never met somebody overspending on creative"
AI Ad Creative That Works: The 3 Analyses Before Any Prompt | Will Sartorius
Tuesday, August 4, 2026 • Duration 42:46
Most brands using AI for ads start with the prompt. Will Sartorius says that's the last thing you should touch.
Will runs SelfMade, a New York agency that raised around $19 million as an Instagram posting app, nearly went under after a bad acquisition, and got rebuilt into an AI creative engine when Will took it over at 28. His clients don't get creative brainstorms. They get three analyses that decide what gets made before anyone opens a tool.
Social listening on your own reviews.
A gap analysis on what your competitors run that you don't.
A time series on your own Meta account to resurface winners you killed and forgot.
Then the split: 80% AI-generated creative for volume and bottom of funnel, 20% fully human for the top, because that's where connection still does the work.
In this episode:
- The 3 analyses Will runs before a single ad gets made
- Why the prompt is the very last part of the equation
- The 80/20 rule for AI creative volume
- The persona, angle, emotion tree that replaces the creative brainstorm
- How to run the whole system from zero in a day with Claude and a folder of reviews
- Why Will refuses to run AI UGC even though he sells AI creative
- Authority, equal, or aspiration: the three positions every ad takes
- Why Grüns ran 45 separate landing pages, one per angle
- How team structure changes when AI does the analysis
- The most overrated thing brands do with their winning ads
Chapters:
The Pricing Lever Every DTC Brand Ignores | Drew Marconi (Intelligems)
Wednesday, June 24, 2026 • Duration 49:01
When did you last actually change your price? Not the ad creative, not the landing page. The price itself. If you are like most founders, you set it once on a spreadsheet and never touched it again.
Drew Marconi is the co-founder and CEO of Intelligems, the profit optimization platform behind a thousand-plus A/B tests and more than $600M in DTC transactions. Before this he was chief of staff to McKinsey's global managing director, then built the dynamic pricing engine for half a million rides a day at the ride-sharing company Via. He is one of the most rigorous pricing thinkers in ecommerce, and this one is packed with frameworks you can use this week.
His core case:
Raise price before you touch conversion rate.
A $10 increase on a $100 product can double your profit per order.
You can lose half your conversion and still come out the same.
In this episode:
- Why a $10 price increase can double profit per order
- How to find your free shipping threshold from your order value distribution
- The first question to answer before you price anything: what are you pricing for
- Why the right price is a mirage that changes by market and season
- Profit per visitor, the metric that should replace ROAS obsession
- The pricing mistakes Drew spots in seconds
- How Intelligems uses AI to design, build, and read your tests
- Where dynamic pricing crosses the line, and where it just makes you money
Chapters:
AI Agents Are Shopping Your Store (Your CRO Is Invisible) | Raphael Cohen
Saturday, June 20, 2026 • Duration 53:32
Right now, while you read this, an AI agent could be on your store, reading your product pages and deciding whether to recommend you to a real customer. You will not see it in Google Analytics, and everything you built to convert a human is invisible to it.
Raphael Cohen ran product for 150 million people at Waze and has had two companies acquired. Now he is building Haggle (haggl.ai), the infrastructure that lets your store intercept AI buyer agents, negotiate with them, and win the recommendation before they move on. This conversation changed how Andrej thinks about where ecommerce is going.
The shift he is betting on:
Attention used to be the scarce resource you paid Google and Meta for.
AI agents have unlimited attention, so that lever disappears.
The only thing that wins an agent is a genuinely better product and offer.
In this episode:
- Why your urgency timers, pop-ups, and CRO tests do nothing for AI agents
- How AI buyer agents already scrape your store without showing up in analytics
- The "1% of traffic" trap, and why that number is about to 10x again
- How agent-to-agent negotiation works, and why you cannot bribe an agent
- Negotiating against verifiable data: discounts that only unlock for proven high-value customers
- Why heavy discounters should go premium up front and negotiate in the back
- Where brand still wins with agents, and where it stops mattering
- The one zero-risk step every Shopify brand should take this week
Why Your Popup Only Gets 8%: The 15% Opt-In Playbook | Shaan Arora, Alia
Friday, June 5, 2026 • Duration 40:50
Your popup probably converts at 8%. The best Shopify brands are pulling 15 to 20% with the same traffic, and this episode is the playbook.
In this episode of Ecom Growth Insider, Shaan Arora, co-founder and CEO of Alia, breaks down the popup playbook he built into Shopify's fastest-growing popup app. Alia now powers Nike Strength, Peloton, Hot Ones, HexClad, ILIA Beauty, Milk Makeup, Skims, Toms, Aviator Nation, and 3,000+ other Shopify brands.
Shaan and his co-founders Cory Gill and Bill Wohlers bootstrapped Alia from $1M to $8M ARR in one year, then sold to Dotdigital in March 2026 for a $60M exit. No outside funding. No debt. Profitable since day one.
Shaan's popup testing priority:
Test timing first (5 seconds is the default).
Test copy second (mystery discount versus standard percent off).
Test X-button placement and exit delay.
Track on-site CVR alongside opt-in rate.
In this episode:
- Why Klaviyo's 1 to 5% "healthy" opt-in benchmark is wrong (Alia's brands hit 10 to 15%, sometimes 20%+)
- The single biggest lift on opt-in rate: copy, not design
- When mystery discounts beat standard percent-off offers (and the brand sizes where each wins)
- Why gamified popups (Plinko, slots, spin-to-win) work for some brands and kill the experience for others
- How Aviator Nation doubled their welcome flow revenue by fixing their popup
- The on-site CVR metric most popup tools don't track (and why it matters more than opt-in rate)
- How Alia captures quiz data even when a visitor doesn't submit their email
Building a DTC Brand in a Category Nobody Knows Exists | Gene Oh, Day—Guard
Tuesday, May 26, 2026 • Duration 46:03
6 months into your launch, the data shows you're targeting the wrong customer. Do you pivot the entire brand, or push through with what you've got?
In this episode of Ecom Growth Insider, Gene Oh, co-founder of day-guard, walks through how he and his best friend Felix Lee brought Korea's jelly-stick alcohol-aid category to the United States. Day Guard was featured in Forbes in February (the article went viral and drove their first NYC distribution deal across a few hundred convenience stores and bodegas). Their cap table includes Magic Spoon's Gabi Lewis and Rip Van's Marco De Leon as investors.
Gene turned down a guaranteed med school spot in Brown's PLME, an 8-year combined BA/MD program, to build day-guard with Felix.
Gene's category creation playbook:
Anchor cultural credibility through the country of origin.
Make the novel form factor the selling point.
Build retention loops because the pain isn't felt at point of purchase.
Pivot the entire brand the moment customer data demands it.
In this episode:
- How Gene tested 3 flavors with 500 sticks across Brown bars to lock down his ICP before manufacturing
- Why "insurance for when you drink" outperformed every other positioning for a product he can't legally call a hangover cure
- The customer data that flipped his real ICP from college students to 29-44 year old urban millennials
- Why he killed the original brand and reformulated the product 6 months into launch
- How one Forbes feature drove a few hundred thousand views and turned into Day Guard's first retail distribution deal
Carl Weische: The CRO Playbook Behind AG1, Huel & Vessi (Fix AOV First)
Friday, April 24, 2026 • Duration 48:37
If your ROAS or MER tanks the moment you push more spend through, this episode is for you.
Carl Weische is the founder of Accelerated Agency and runs CRO for brands like AG1, Huel, Vessi, The Oodie, and 200+ more 8, 9, and 10 figure DTC companies. He joins Andrej on Ecom Growth Insider to break down the exact system he uses to turn CRO into a profit lever from the ad click all the way to the thank-you page.
If your return on ad spend is dropping every time you try to scale, Carl's decision tree is simple:
Fix AOV first.
Fix conversion rate second.
Add presell pages only when you hit a true glass ceiling.
In this episode:
- The 3-tier bundle SOP Carl uses to lift AOV 15 to 25%
- Why revenue per user is the only CRO metric that matters, and the AOV vs conversion rate trap most founders fall into
- When presell and advertorial pages actually pay off (and when they waste ad budget)
- The first things Carl audits on any store before he touches a test
- The four real reasons customers abandon checkout
- How to raise perceived value without killing margin through discounts
- Why AI is about to widen the gap between elite and average marketers
- Realistic testing cadence at scale: 5 to 30+ tests per month
- Carl's sample size rule: 20,000 users and 1,000 orders per variation before you call a winner
- The revenue threshold where it makes sense to move CRO in-house (around $50M to $100M a year)
From $2K to $200K/Month: The Post-Purchase Upsell System with Nizar Abdul-Halim ($100M+ in Ad Spend)
Monday, April 13, 2026 • Duration 51:43
Most brands doing $1M/month are pulling $2K from their post-purchase funnel.
Nizar Abdul-Halim comes in and turns that into $100K to $200K. Same brand. Same traffic. Same products.
That's not a tweak. That's a profit center that was sitting there the entire time, completely ignored.
Nizar has been in ecommerce for almost a decade. He's run his own stores, built and sold an ad agency, and deployed over $100M in paid ad spend (at one point, $2.5M a month). Today his entire focus is what happens right after someone buys, and he's built the infrastructure to prove it's one of the most leveraged plays in ecom.
In this episode, we get into the full post-purchase system: how it works, how to test it, and why most brands are leaving 10 to 15% of their revenue on the table at gross margin.
What you'll learn in this episode:
Why post-purchase revenue hits different (it's all gross margin, meaning it drops straight to profit)
How Nizar structures funnels for one-time buyers vs. returning customers, and why the messaging is completely different
Why he always upsells the most expensive product first (and why conversion rates go up down the funnel, not down)
The metric most brands track wrong: RPV vs. PPV (Profit Per Visit)
His 5-bucket testing framework: products, pricing and offers, angles and copy, UI, and segmentation
How advanced brands build 15 to 20 separate customer journeys inside a single post-purchase setup
The quick win you can do this week using Shopify Sidekick to find your best upsell product in 10 minutes
Timestamps:
00:00 Intro
00:34 How Nizar discovered post-purchase as the real growth lever
01:28 Why break-even brands can become cash flow positive on day one
06:46 The moment he shut down the ad agency and went all-in
Email Marketing That Drives 40%+ Revenue: List Growth, Offers & Retention with Max Sturtevant
Wednesday, April 1, 2026 • Duration 56:46
Email is still the highest-ROI growth channel in ecommerce. But most brands overcomplicate it and leave serious money on the table.
In this episode of Ecom Growth Insider, I sit down with Max Sturtevant, founder of Wellcopy, one of the biggest email & SMS agencies in the DTC space. Max’s team supports around 130 brands with a team of roughly 80 people, and he shares the exact retention levers that consistently move revenue.
We break down:
Why list growth is the #1 lever in email (and what to track)
Pop-up strategy: what conversion rates to aim for and how to improve them
Offer testing that actually works, including the “mystery discount” approach
The biggest trap in retention: over-segmentation and overcomplication
How to “send to engaged” without wrecking deliverability
Flows vs campaigns: what to prioritize as you scale
What 7–9 figure brands do differently with email
If you run a Shopify store and want higher LTV, more repeat purchases, and more profit without increasing ad spend, this episode is a must-listen.
More episodes: https://ecomgrowthinsider.com/
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Discover shows related to Ecom Growth Insider, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
00:46 Why this episode starts with ballet
01:01 A decade of ballet, ended by a back injury at 21
02:53 The gap between camera people and advertising people
03:38 Building Goodo Studios
04:48 Losing an identity, not just a career
05:43 Eight years sober
08:09 Harmony beats balance
10:59 What ballet taught him about creative standards
16:45 Is there such a thing as a perfect ad?
18:17 "We do not tolerate mistakes"
19:39 When the client disagrees with the creative
22:30 Lo-fi versus high production
24:41 Tool agnostic: only winning ads count
26:13 The P&L test for what a brand really prioritises
27:40 The $100K example: cut ad spend, fund creative
30:08 "I've never met somebody overspending on creative"
30:31 Two brands, two decisions, two outcomes
39:15 The 10% rule, and when it slides to 5% and 1%
43:15 Why plateaus are an under-investment problem
44:10 Diversity or just quantity
45:39 Why "make me 60 ads" gets you 60 of the same ad
48:25 Focus on different, and more takes care of itself
49:34 The math for how many new ads you actually need
51:27 Twenty thought-out ads beat sixty guesses
52:16 Rapid fire: best ad, best book, hottest take
Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. Subscribe for episodes on paid media, CRO, offer strategy, and the operating systems behind brands that actually grow.
More episodes and newsletter: https://ecomgrowthinsider.com
Work with HoloGrowth: https://hologrowth.com
00:00 Grüns ran 45 landing pages, one was about pooping
01:22 From Deutsche Bank to a DTC shoe brand
05:21 SelfMade: $19 million raised, then nearly dead
07:27 The ChatGPT moment that turned the agency around
09:13 The 3 analyses behind every great ad
12:01 Why "generate 100 ads with AI" is not a system
12:31 The prompt is the very last part of the equation
12:54 Why AI still needs a human in the loop
17:22 Can you train AI to have taste?
19:07 The AI stigma that shows up on sales calls
21:33 The 80/20 rule for AI creative
22:10 The free tool that finds the holes in your creative
23:23 Why people are starved for human connection
25:17 Why Will refuses to run AI UGC
26:27 Authority, equal, or aspiration: pick one
27:38 Top of funnel human, bottom of funnel AI
28:11 Message match from ad to landing page to email
29:40 Grüns: 45 angles, 45 landing pages
32:27 Starting from zero: the first three things to do
33:01 Step 1: your reviews folder plus Claude
34:49 Step 2: find the gaps in what you're running
35:12 Step 3: connect Meta and tag every ad you've run
37:13 How team structure changes
39:44 Rapid fire: the most overrated thing in creative
Ad Lib, his free creative gap analysis tool: https://adlib.getskipper.ai
X: https://x.com/will_sartorius
Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. Subscribe for episodes on paid media, CRO, offer strategy, and the operating systems behind brands that actually grow.
More episodes and newsletter: https://ecomgrowthinsider.com
Work with HoloGrowth: https://hologrowth.com
00:00 The pricing lever almost everyone ignores
01:43 From McKinsey to pricing 500K rides a day
05:45 The pivot: from mobile games to Shopify pricing
11:14 Why most ecommerce brands still price on gut feeling
15:34 What Gruns gets right: a storefront for every customer
18:02 Why founders optimize ads 10x more than price
21:46 The math: how a $10 price bump can double profit
24:25 The pricing mistakes that quietly cost you money
26:47 How to actually find your free shipping threshold
31:22 Why the right price is a mirage
34:25 How Intelligems uses AI to run your tests
37:46 The future of personalization and dynamic pricing
Ecom Growth Insider is the podcast for ecommerce founders who want to scale profitably. New episodes on paid media, CRO, offers, pricing, and the operating systems that actually move the needle.
More episodes and newsletter: https://ecomgrowthinsider.com
Work with HoloGrowth: https://hologrowth.com
Chapters:
00:00 The AI agent shopping your store right now
00:55 Why he left Waze: the ad model is a zero-sum game
06:52 The end of the attention economy
09:15 What agents do on your store that you can't see
14:34 The traffic is already here, and growing 100x
19:09 Can you cheat the system? Negotiating against verifiable data
23:34 Why your CRO is invisible to AI agents
26:57 Why "I'll deal with it at 1%" is a trap
30:00 How Haggle works: agent-to-agent negotiation
34:30 Go premium up front, negotiate discounts in the back
37:23 Does brand still matter to AI agents?
39:01 Who actually deserves a discount: defining your ICP
40:37 How Haggle fits with OpenAI and Google's protocols
42:43 What every Shopify brand should do this week
45:18 Lightning round and where to find Raphael
Connect with Raphael:
Haggle: https://haggl.ai
LinkedIn: https://www.linkedin.com/in/raphco/
Ecom Growth Insider is the podcast for ecommerce founders who want to scale profitably. New episodes on paid media, CRO, offers, pricing, and the operating systems that actually move the needle.
More episodes and newsletter: https://ecomgrowthinsider.com
Work with HoloGrowth: https://hologrowth.com
- The default 5-second trigger plus the "smart trigger" that re-shows the popup on the second pageview
- How to segment new vs returning visitors without giving away your margin twice
- The popup program differences between $1M, $10M, and $100M brands
- What Alia did differently to attract the Dotdigital acquisition
- Why Shaan would take 30% of $60M over 100% of $1M every time
Chapters:
00:00 Why most founders miss the popup growth lever
01:09 The invisible cost of a bad popup
02:15 Healthy opt-in benchmarks: Klaviyo's 1 to 5% vs Alia's 10 to 15%
04:11 What Alia's smart testing actually tests
05:05 The single biggest lift on conversion: copy
10:17 Gamified popups that convert: Plinko, slots, characters
13:05 The on-site CVR metric most popup tools ignore
14:24 Aviator Nation: how a popup fix doubled welcome flow revenue
16:47 Default timing setup and the smart-trigger second showing
19:14 New vs returning visitor segmentation
20:26 What every top popup program has in common
24:26 If you could only test one thing
25:24 Differences between $1M, $10M, and $100M brand popup programs
28:35 Building polished popups for premium brands (and when to skip the discount)
30:52 The Dotdigital acquisition: how it happened
32:56 Bootstrapped to $8M ARR in one year: what Alia did differently
34:15 The one thing Shaan would do again (and why co-founders matter)
Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. New episodes weekly on paid media, CRO, offer strategy, and operating systems that actually move the needle.
More episodes and newsletter: https://ecomgrowthinsider.com
Work with HoloGrowth: https://hologrowth.com
- The channel mix that's actually moving the needle (Meta, Amazon, DTC) and where TikTok Shop fits next
- The creative volume target: 20 ads per week minimum, around 100 active in testing at scale
- Why founder-led marketing on Instagram made Meta ad performance better
- Why Gene treats ROAS as a vanity metric and what he tracks instead (CAC, retention, LTV)
- The 10-year vision: become America's joystick company across sleep, creatine, energy, and skin
Chapters:
00:00 PLME dropout selling jelly sticks at 3am
02:27 The instinct to build something, not just consume it
04:29 How medical training shaped the formulation
06:03 ICP research at Brown bars: 500 sticks, 3 flavors, 2 months
09:38 Will the jelly-stick category translate outside Korea?
12:17 Creating demand for a category nobody knows exists
13:34 The no-pain-yet problem: retention plus retail unlock
18:07 Writing copy when you can't legally say "hangover"
19:43 Why they rebranded AND reformulated 6 months in
24:04 The daily liver play: expanding beyond hangover
25:47 What's actually moving the needle right now
28:35 Should every e-com founder build a personal brand?
30:38 Why they still do offline despite Meta scale
32:10 How to ignore every shiny object
35:38 The creative volume target: 20 ads per week
36:28 The 10-year vision for the alcohol-aid market
38:29 Lightning round
43:48 Where to find Gene
Connect with Gene:
Instagram: https://www.instagram.com/geneo.h/
Day Guard on Instagram: https://www.instagram.com/takedayguard/
Text Gene directly: (781) 467-9870
Day Guard: https://www.dayguard.com/
Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. New episodes weekly on paid media, CRO, offer strategy, and operating systems that actually move the needle.
More episodes and newsletter: https://ecomgrowthinsider.com
Work with HoloGrowth: https://hologrowth.com
- Rapid fire: Carl's most underrated CRO lever, most overrated tactic, and the one mistake he sees smart founders make
Chapters:
00:00 Why your ROAS dies when you scale
00:43 The real job of CRO in 2026
05:04 Carl's decision tree when ROAS or MER drops
06:08 Fix AOV first: the 3-tier bundle SOP
07:45 Fix conversion rate: images and copy that resonate
08:33 Layering in presell and advertorial pages
11:00 When presell pages actually make sense
15:51 Revenue per user: the real CRO north star
20:19 The first things Carl audits on any store
23:00 Why customers abandon the checkout
26:07 How to raise perceived value without discounts
29:00 Why AI is splitting great marketers from average ones
35:00 When a brand is actually ready for serious CRO
37:09 Testing cadence at scale: 5 to 30+ tests per month
38:12 The sample size rule: 20k users + 1k orders per variant
Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. Subscribe for weekly episodes on paid media, CRO, offer strategy, and operating systems that actually move the needle.
Ecom Growth Insider is a podcast for e-commerce founders and operators serious about building profitable brands. No fluff, no theory. Just what actually works at scale.
