On today's episode of the podcast, Mike Alexander, CEO of Borboleta Beauty, joins me to talk about getting into retail. Retail is one of those things that a lot of brands really want to get into, but they don't really understand what it takes. Mike is an expert when it comes to retail, so stay tuned!

Connect with Mike:

• LinkedIn

On today’s episode of the podcast, Matt Putra joins me. Matt is the founder of EightX, which is a fractional CMO firm for e-commerce brands. Matt and I talk about managing cash flow for your business and what it takes to achieve profitability. 

Connect with Matt:

• EightX
• LinkedIn

This week on the show, Sam Brand from Six Lava joins me to talk about branding. Most of you probably have a good idea of what goes into building a strong brand, but in this interview we get really deep into the weeds of what separates a good brand from a bad one as well as how to find the perfect alignment between your brand and customers.

Connect with Sam:
SixLAVA
sam@sixlava.com

This week on the show, Gunther Mueller from Dream Life Masters joins me to discuss his 5-step magnetic mind method that can teach you how to create the life that you want and the life that you’ll love.

This week on the show, Pieter K de Villiers, CEO at Macanta CRM, joins me to discuss curing the cancer of two-minute tasks. We’ve all been there, it’s really easy to spend all of your time doing those quick and easy tasks. But guess what? All of those could be automated, saving you precious time. Stick around for this week’s episode if you want to find out how.

This week on the show, Jarod Spiewak from Comet Fuel joins me to discuss how to make your marketing campaigns more profitable. Jarod has some really actionable insights for business owners that want to improve their marketing efforts. Stick around, you won’t want to miss this episode.

This week on the show, Tristan Wright from Evolve To Grow joins me to discuss maintaining work-life balance. Tristan has some really great insights about how he balances life and work that I think are really valuable. And at the end of the day, we started our businesses so that we could work less, right? If you want to work less, and find success in your personal life as well as your business, this is the episode for you.

This week on the show, serial entrepreneur and business coach Henry Daas joins me to talk about the main obstacles that new entrepreneurs face and how that has changed over the years. We also talk about what it was like for him starting his own business as a side hustle. I really enjoyed my conversation with Henry and I’m sure you will too.

This week on the show, Joseph Fung from Uvaro joins me to discuss startup culture - how to define it and how to scale it. Culture is something that a lot of people get wrong, and Joseph has a really amazing perspective on the subject. You really can’t afford to have a toxic or undefined workplace culture so definitely stick around for this episode.

This week on the show, Daniel Beck from 401GO joins me to talk about marketing your company to prospective employees. Daniel has some really awesome insights on how to attract the best talent for your business. This is a very important topic right now as many businesses are struggling with hiring and I really enjoyed my conversation with Daniel so stick around!

This week on the show, personal development coach Brian Lovegrove joins me to talk about the difference between being busy and being productive and how to go from being busy to being productive. Brian also has an interesting perspective on time management. If you’re struggling with removing distractions from your work, this is the episode for you.

This week on the show, Steve Wible from Credit Suite joins me to discuss how to get started with business credit and how to get credit for your business without a personal guarantee. Credit is really important for cash flow in any business so definitely stick around for this one!

This week on the show, Wayne Washington from Grow Company profits joins me to discuss different ways that we can keep an eye on the overall health of our businesses, how to keep employees engaged, and how to implement changes within our operations. Wayne is an awesome guy, you’re going to love this episode.

This week on the show, Brandon Kleinman Founder and CEO of Birthday App joins me to talk about a recent study that he did on consumer gifting behavior for birthdays. I never realized that someone could be an absolute expert on birthdays but Brandon is definitely that guy. I found the insights extremely interesting and I think you will too. This is a really awesome episode and it should help you guys think about how you can incorporate gifting into your marketing.

Connect with Brandon:
- Birthday App
- brandon@birthday.app
- Brandon's LinkedIn

This week on the show, Steve Wiideman joins me to talk about the importance of marketing to users on mobile devices. Marketing to mobile users is more important than ever, especially in the B2C space. Plus Steve and I are both SEO geeks and we talk about how much SEO and digital marketing in general has changed over the years. If you’re actively marketing your business online, this episode is for you.

This week on the show, Jeff Chastain with Admentus joins me to discuss the four areas that drive profits in a growing business. Jeff is a business transformation coach and this interview was one of my favorites on the show so far. There’s a ton of value in this episode, and really just a great discussion about how to scale a business, so stick around.

This week on the show, Ken Lundin from Ken Lundin & Associates joins me to discuss the role of technology in scaling a business. It’s no secret that tech plays a huge role in scaling, but there are still a lot of businesses out there that are under-utilizing it. Definitely stick around for this episode, you won’t want to miss it.

This week on the show, Justin McGill, CEO and Founder of LeadFuze joins me to talk about using cold email techniques to scale your business. Justin is a cold email expert – he shares how to get started in cold email, how to get quality outbound data, as well as some messaging tips. If you’re looking for a better way to boost your sales, this episode is for you.

This week on the show, speaker and author Paul Ross joins me to talk about changing your selling mindset. Paul has some really insightful tips on how approach sales in a way that keeps your prospects engaged – you won’t want to miss this episode so stick around.

This week on the show, Mike Harvey from Business Growth Domination joins me to talk about building a leadership team. If you want to hire an executive team to run your business for you and ultimately get the freedom that you started your business to get in the first place, then this episode is for you.

This week on the show, Bostjan from Hustler Marketing joins me to talk about how email marketing helps businesses scale by increasing customer lifetime value. If you’re an e-commerce business, this is the episode for you. Otherwise, it’s also really interesting to understand the strategy behind the emails that you get from online stores.

This week on the show, Josh Little, CEO of Volley joins me to talk about improving communication in the workplace and how asynchronous communication is the answer. Josh and the team at Volley are doing some awesome things, stick around!

This week is the third episode of our 3 episode series with Mike Poledna from Sales Lab Consulting. In this series, we’re going to cover something that almost every business owner struggles with and that’s sales. In the first part of the series, we covered when you should hire your first sales rep and in the second part of the series, we covered how to hire the right sales rep. To wrap things up, we’re going to cover how to coach your existing sales reps for higher levels of performance.

This week is the second episode of our 3 episode series with Mike Poledna from Sales Lab Consulting. In this series, we’re going to cover something that almost every business owner struggles with and that’s sales. In the first part of the series, we covered when you should hire your first sales rep. To follow that up, we’re going to cover how to hire the right sales rep for your business with the second part of the series.

Matthew Holman, a good friend of mine, joins me on this week’s episode to talk about membership subscriptions. Matt is the head of growth at QPilot and he also runs Commerce Catalyst, where he puts on a lot of awesome events here in Utah where I live. Anyone that knows Matt knows that he’s the king of networking but he’s also an expert on subscriptions and e-commerce. In our interview, we chat about some cool strategies that you can use to offer your customers a membership subscription that adds value on both sides as well as product subscriptions. Subscriptions are very under-utilized by a lot of brands and rarely are they executed well, so let’s get into the episode.

Connect with Matthew:

• The Subscription Doc
• Matthew's LinkedIn

This week is the first episode of our 3 episode series with Mike Poledna from Sales Lab Consulting. In this series, we’re going to cover something that almost every business owner struggles with and that’s sales. In the first part of the series, we’re going to cover when you should hire your first sales rep and how to know when your business is ready to start building a sales team.

This week on the show, Brian Springer from Launch 2 Legacy Consulting joins me to talk about taking a napkin idea and turning it into a business. I really loved this interview and Brian has some really awesome ideas that he shares with us.

This week on the show, Tara Spalding, Managing Director at BoomStartup, joins me to talk about the transition from a pre-startup to startup as well as some awesome stories about her experience working in the Sillicon Valley startup culture.

This week on the show, I have Matthew Holman, marketing director at Q Pilot. Matt and I talk about user experience and why that’s so important to find success in e-commerce. Matt is an awesome and an amazing marketer – let’s get right into this week’s episode.

This week on the show, I have Tiffany Peterson, founder of The Lighthouse Principles. Tiffany is a business coach and keynote speaker and we talk about what it’s like starting and growing a business without a lot of resources as well as power habits that will make you successful in all areas of your life. Tiffany is an amazing person and you’re going to get so much value out of this episode.

This week on the show, I have Jesse Randall, CEO of Sweater, a Fintech company aimed at creating a VC fund for retail investors. Jesse and I talk about pitch decks and raising venture capital. Jesse is extremely knowledgeable on this subject, I hope you love this episode.

This week on the show, I have Bianca Collings, Executive Director of Marketing at Skipio. Bianca and I talk about SMS marketing as well as her experience downsizing the company by about 80% while achieving a 10x increase in sales at the same time. Bianca is amazing, you’re going to love this episode.

This week on the show, I have Rachel Haley, Co-Founder of Clarus Designs. Rachel and I talk about why creating processes is so important when it comes to scaling a business. Rachel is awesome, you’re going to love this episode.

This week on the show, I have Landon Ainge, the Managing Director of Assure Syndicates to talk about venture capital. Landon and I talk about how early-stage founders can not only get access to venture capital, but how to choose the right investor. If you’re thinking about raising capital, this episode is for you.

This week on the show, I have Brent Weaver, the CEO and Founder of UGURUS. Brent is a successful, serial entrepreneur. Brent and I talk about the strategy behind creating a successful Facebook group for your business as well as what not to do. I think you’ll find a lot of value in this episode, so stick around.

This week on the show, Noah Tucker, founder of Social Snowball, joins me to talk about affiliate marketing. For DTC brands, affiliate marketing is absolutely something you should be engaging in because in some cases, it can be a lot cheaper to acquire new customers compared to paid ads. If you’re struggling with high acquisition costs, affiliate marketing might be something that you need to master in order to scale.

Connect with Noah:
- https://socialsnowball.io/
- Noah's Twitter

This week on the show, Nikhil, Co-Founder of Topic joins me to talk about how businesses can scale with great content as well as a better process for creating content. This episode is full of awesome advice so stick around.

This week on the show, I have Greg Shuey, Co-Founder and CEO of Stryde – a digital marketing agency that specializes in e-commerce. Greg and I talk about how e-commerce businesses can scale – with or without a large budget. Greg is great, he is very knowledgeable and passionate about e-commerce. You’re gonna love this episode.

This week on the show, Jennifer Christensen, Co-Founder of Beacon Media + Marketing joins me to talk about social media marketing. Jennifer and I talk about what goes into crafting a social media strategy as well as how business owners can improve their social media performance. Jennifer is amazing, you’re going to love this episode.

This week on the show, I have Jason Randall, Content Manager at UpCity. Jason and I talk about content marketing – what it is, how it can help you grow your business, and what goes into developing a content marketing strategy. Jason is an awesome guy, full of energy. You’re going to love this episode.

This week on the show, Ashley Smith from AGS Law joins me to talk about how early-stage founders can protect themselves from legal problems when forming partnerships. Ashley has some amazing advice for what needs to be included in an operating agreement and common mistakes that a lot of entrepreneurs make when forming partnerships. This episode has a ton of value, so stick around.

This week on the show, Eden Bidani a conversion copywriter joins me to talk about the role of copywriting in digital marketing and how good copy can have a profound effect on the success of your marketing campaigns. Eden is an expert in copywriting and she shares a ton of valuable tips on how to make sure your website actually converts users into customers

This week on the show, Logan Mallory, VP of Marketing at Motivosity, joins me to talk about arguably the most important thing to scaling a business – establishing an amazing workplace culture. Logan and I talk about precisely what you need to do to build a culture that allows your business to scale. I absolutely loved this interview so stick around.

Lindsey Ivie, Business Development Manager at Via joins me on the show this week to talk about the power of SMS marketing. SMS marketing is a relatively new technology that more businesses should be taking advantage of with insanely high open rates and low opt-out rates.

This week on the show, I have Isaac Barlow who is a serial entrepreneur in the construction industry. Isaac shares his story of how he managed to scale his businesses in such a short amount of time. Isaac’s story begs the question: “Is it possible to scale to quickly”?

This week on the show, I have Rich Kahn, CEO and Founder of Anura.io, a firm that specializes in identifying and blocking advertising fraud. Rich and I talk about what ad fraud is and why it’s important to be able to identify when it’s happening and how to stop it.

This week on the show, Scott Ostermiller joins me to share his deep knowledge of Google Performance Max advertising with us. Scott was actually one of the very first people to test Performance Max, giving him arguably the most experience in this campaign type than anyone else out there. Whether you love Pmax or hate Pmax, it’s hear to stay and brands need to be embracing it or at least testing it out because you can get great results if you do it right.

Connect with Scott:
- LinkedIn

This week on the show, I have Kate Strong, and she is the CEO of Nugent Magazine. Kate and I talk about why having a positive mindset as a leader and a business owner is super important to scaling your business. I truly believe that life is all about your mindset. So, if you’re lacking some positivity, this is the episode for you.

This week on the show, I have Maresa Friedman – she is a business and marketing strategist. Maresa and I talk about some insights she has learned as well as some opportunities that a lot of business owners are missing out on with state funding.

This week on the show, I have Jeff Erickson, Director of Business Development at Carta. Jeff and I talk about how he built and eventually sold his business as well as some tips for early-stage founders on raising venture capital. Jeff is an awesome guy; you’re going to love this episode.