Explore every episode of the podcast E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Awareness/Sophistication Play for Black Friday | Supplement Marketing Strategies | 09 Nov 2025 | 00:34:37 | |
Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover...
The brands that win Black Friday aren't the ones shouting loudest. They're the ones speaking directly to where their prospects actually are in the buying journey. This episode is essential for supplement marketers aiming to maximize e-commerce growth this Black Friday, Cyber Monday season. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Black Friday, Cyber Monday BFCM 2025 Supplement Marketing Strategies | Mechanisms That Convert | 02 Nov 2025 | 00:33:09 | |
In this episode, discover how to boost your supplement marketing success during Black Friday and Cyber Monday by mastering high-converting mechanisms tailored for fast-moving buyers. Discover how to compress your unique selling mechanism without losing its persuasive impact to drive e-commerce growth and stand out from competitors.
And more... Stop treating your supplement like a commodity and start giving buyers clear reasons to choose your brand over dozens of competitors, even in the crowded discount environment. This episode is essential for supplement marketers aiming to maximize e-commerce growth this holiday season. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| The Rising CAC Opportunity: Why Higher Customer Acquisition Costs Signal Growth in Supplement Businesses | 31 Aug 2025 | 00:35:54 | |
This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relationships. Explores how higher CAC (Customer Acquisition Costs) can:
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| How To Use Marketplace Awareness and Sophistication - Part 2 | 28 Jul 2020 | 00:24:37 | |
Part 2 of 2 on Marketplace Awareness and Sophistication. Level 1: Completely Unaware – Your prospects are not aware of their problem or the need for a solution. (i.e. I hear a clicking noise in my ear when I press on it but I don’t know what it could be.) Level 2: Problem Aware – They are only aware of the problem and nothing else. (I’ve heard of Tinnitus, that’s the ringing in the ear thing right?) Level 3: Solution Aware – They are aware of the problem and the different solutions available to them. (Tinnitus, that’s the ringing caused by a lot of ear wax right? So I just need to clean my ears.) Level 4: Product Aware – They are aware of the problem and the solution. (Oh Tinnitus, Yeah I’ve heard of that. I think I need to see an audiologist.) Level 5: Most Aware – They are aware of what you offer and how it meets their needs. (Oh there’s a pill for that, it’s called Tinnitus 911 from Phytage Labs) If you can identify the awareness level of the market, then you’ll know where the conversation needs to come in at, in order to acquire new customers. It will also help you to come up with new hooks and angles for your lead copy and more. Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| What is Marketplace Awareness and Sophistication - Part 1 | 14 Jul 2020 | 00:19:05 | |
Part 1 of a 2 part episode on Marketplace Awareness and Sophistication. Level 1: Completely Unaware – Your prospects are not aware of their problem or the need for a solution. (i.e. I hear a clicking noise in my ear when I press on it but I don’t know what it could be.) Level 2: Problem Aware – They are only aware of the problem and nothing else. (I’ve heard of Tinnitus, that’s the ringing in the ear thing right?) Level 3: Solution Aware – They are aware of the problem and the different solutions available to them. (Tinnitus, that’s the ringing caused by a lot of ear wax right? So I just need to clean my ears.) Level 4: Product Aware – They are aware of the problem and the solution. (Oh Tinnitus, Yeah I’ve heard of that. I think I need to see an audiologist.) Level 5: Most Aware – They are aware of what you offer and how it meets their needs. (Oh there’s a pill for that, it’s called Tinnitus 911 from Phytage Labs) If you can identify the awareness level of the market, then you’ll know where the conversation needs to come in at, in order to acquire new customers. It will also help you to come up with new hooks and angles for your lead copy and more. Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Keys To Content Success For Dietary Supplement Companies with Dr. Karen Vieira | 23 Jun 2020 | 01:09:28 | |
A Content funnel is one of the three vital funnels for a health supplement company. The Med Writers provides effective marketing and technical writing to clients in the health niche. Some of their clients include TwinLabs, Abbott, Johson & Johnson, the NIH and more. Hiring The Med Writers’ team of biomedical scientists and doctors is like pressing the easy button for professional supplement writing. When you’re looking for authoritative content in the healthcare space, whether it’s web content, articles, white papers or more, go to https://themedwriters.com or her sister company http://makeasupplement.com Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| 10 Trends That May Be Holding Your Supplement Business Back | 09 Jun 2020 | 00:16:55 | |
10 Trends happening in the direct to customer dietary supplement industry online. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| A/B Testing Ideas For Direct Marketing Health Supplements | 26 May 2020 | 00:29:07 | |
This episode we'll be looking at the top 4 levers to A/B test for selling dietary supplements using direct response marketing. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Boost Ad ROI With Targeted Email Advertising With Neerja Sharma | 12 May 2020 | 00:54:05 | |
In this episode I sit down with Neerja. If you're looking to reach baby Boomers who are 55 and over with your offer, Emailabilites is the place to get quality traffic fast reach out to Neerja Sharma Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Health Supplement Claims What You Can And Can't Say | 28 Apr 2020 | 00:26:13 | |
How to make claims dietary supplement claims (without getting slapped by the FDA) We'll cover some of the different types of claims as well as how to properly make a Structure / Function claim. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| How Health Marketers Should Approach The Coronavirus Situation | 24 Mar 2020 | 00:09:54 | |
This episode looks at how health marketers should be approaching the COVID-19, Coronavirus situation. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Industry Report: Dietary Supplement Trends for 2020 | 24 Mar 2020 | 00:40:49 | |
Industry Report: Dietary Supplement Trends for 2020 Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| COVID-19 Coronavirus Impact On The Health Supplement Industry | 23 Mar 2020 | 00:14:30 | |
This episode looks at the impact of the COVID-19 The Coronavirus on the dietary health supplement industry. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| How Smart Supplement Brands Use LTV, AOV, and CAC to Print Money (While Others Go Broke) | 24 Aug 2025 | 00:38:14 | |
This episode explains:
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Health Supplement Business Manifesto | 06 Mar 2020 | 00:24:33 | |
Standard conversion rate optimization and user experience don't work with a direct response health supplement business. This episode is a call to arms for health supplement marketers. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| What is Health Supplement Business Mastery | 02 Mar 2020 | 00:02:28 | |
If you're a health e-commerce direct response dietary supplement marketer this show is for you. Learn what’s working with conversion rate optimization split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Marketing Clarity: How to Stop Guessing and Start Growing (The Hidden Lever) | 17 Aug 2025 | 00:39:58 | |
Learn more about Jeff here: https://factmethod.com Or reach out to Jeff directly at: jeff@factmethod.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Email Marketing TIps for Supplement Brands | 10 Aug 2025 | 00:32:04 | |
Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing. Key Takeaway: In the supplement industry, email isn't just a marketing channel—it's a valuable service that enhances customer health while driving sustainable business growth through education, trust, and authentic connection. What You'll Learn: Discover the "Sunday Tips" approach that creates anticipation instead of inbox avoidance, turning your emails into must-read content that customers actually look forward to receiving. We'll explore why leading with value before sales creates a psychological shift that drives conversions without aggressive selling. Learn the quality-over-quantity approach to list building, including why cleaning your list every six months actually improves performance and why focusing on buyer lists often outperforms traditional lead generation for supplement brands. Master segmentation strategies that align with customer health journeys, from product categories to purchase behavior, and discover how to balance personalization with operational efficiency. Understand the optimal content mix with the 70/30 rule for educational versus promotional content, plus how to develop a content calendar that matches seasonal health concerns and customer needs throughout the year. Explore the Buying Forces Framework and how email sequences can progressively build trust, belief, hope, and desires that customers face when buying supplements. Get practical guidance on email frequency (the 8-email monthly benchmark), promotional timing (the six-week sale cycle), and how to integrate SMS messaging for maximum impact. Learn why authentic founder voice often outperforms polished corporate messaging in the supplement space, with specific tips for writing conversationally and building genuine relationships through email. Plus, discover the advanced metrics that matter beyond open rates and clicks—including how to measure email's impact on customer lifetime value, reorder rates, and long-term brand loyalty. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| In The Supplement Business Your Moat Is Made of Quality | 03 Aug 2025 | 00:21:13 | |
The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace where quality is no longer a nice-to-have, but a survival strategy. Fueled by pressure from regulators and major platforms like Amazon, low-quality operators have been squeezed out, leaving room for brands with strong documentation, testing protocols, and trusted manufacturing partners to rise. This transformation is reshaping how brands compete, how customers buy, and what it takes to win revealing that long-term success now depends not on cutting corners, but on building trust, retention, and sustainable quality systems. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Unlock Higher Profits with the Supplement Supersize Strategy | 27 Jul 2025 | 00:17:57 | |
Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet powerful tactic that can increase your margins, improve customer satisfaction, and drive higher lifetime value. If you're not offering 60- or 90-day supplies, you're leaving money on the table. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| How to Use Emotion Driven Marketing for Dietary Supplements | 20 Jul 2025 | 00:12:14 | |
Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like desire, aspiration, and the hope for a solution shape consumer behavior and how smart brands use these insights to position their products in a crowded marketplace. Key Takeaways:
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| How to Sell Your Supplement Brand for a Lucrative Exit | 13 Jul 2025 | 00:55:00 | |
Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whether you're years away from selling or ready to take offers, this is your roadmap to a profitable transition. Key Takeaways:
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| The Hidden Tradeoff in Supplement Marketing | 06 Jul 2025 | 00:24:47 | |
Why Chasing LTV Alone Is Costing You More Than You Think n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success. Key Takeaways:
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Supplement Business Success Metrics: Optimizing CAC, Payback, and Contribution Margins | 29 Jun 2025 | 00:33:02 | |
Key Takeaways from This Episode:
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| The Black Friday Trust Accelerator For Supplement Brands | 26 Oct 2025 | 00:25:58 | |
In this episode, we dig into the real secret behind crushing it on Black Friday and Cyber Monday.... TRUST. Most supplement brands think discounts alone will drive sales, but that's exactly why they get stuck with mediocre results. Trust doesn't disappear just because shoppers are in deal-hunting mode, it becomes even more critical. What You’ll Learn:
Key Takeaway: Black Friday success isn’t about who offers the biggest discount—it’s about who builds trust the fastest. Brands that master accelerated trust stand out, convert cold traffic, and keep those new customers long after the sale ends. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| How Top Supplement Brands Win Authority Through Content Marketing | 22 Jun 2025 | 00:34:25 | |
This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products. Key Takeaways
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Cracking the Weight Loss Buyer Code: Why People Really Buy Weight Loss Supplements | 15 Jun 2025 | 00:24:55 | |
Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers? The secret might surprise you. It's not about having the trendiest ingredients or the flashiest marketing. It's about understanding the psychology behind your customers' decisions. Most weight loss customers aren't buying a product - they're buying hope. And how you handle that hope determines everything about your business. Join me as I reveal the ethical framework that's helping forward-thinking supplement companies double their customer lifetime value while actually delivering better results. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Innovation Strategies for Beauty from Within Supplement Brand | 08 Jun 2025 | 01:15:11 | |
Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line. Learn how VitaQuest's innovation team acts as strategic partners, helping brands differentiate in crowded markets through customized solutions and expert consultation. For more information about partnering with VitaQuest International or to discuss your supplement project, contact them at info@vitaquest.com or visit VitaQuest.com to get started on your journey from concept to market. Key Topics Discussed:
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| The Hidden Path to Building a Fulfilling and Profitable Health Business | 01 Jun 2025 | 00:22:35 | |
Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying small might be your biggest competitive advantage. Discover how focusing on a specific niche can generate millions without massive overhead, why flying under the radar protects you from industry sharks, and the exact formula for building customer relationships that big brands can't touch. If you're tired of competing with industry giants and want to build a profitable supplement business on your own terms, don't miss this episode packed with actionable strategies you can implement today. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Off-Amazon Playbook: Diversify or Die | 25 May 2025 | 00:19:28 | |
Are you building your supplement business on the quicksand of Amazon dependency? In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel is like walking a tightrope without a safety net. I'll share real strategies from successful supplement brand owners who've created Amazon-proof businesses through smart diversification. Whether you're making six figures or just starting out, this episode could save your business from disaster when, not if Amazon suspends your product. Tune in to discover how email, content, and strategic partnerships can transform your vulnerable supplement brand into a resilient business empire. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| The Real Cost of Starting a Supplement Business | 18 May 2025 | 00:19:53 | |
In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint: it's 10-25x more than most entrepreneurs estimate). Whether you're planning a lifestyle business or aiming for a multi-million dollar exit, understanding these financial realities will dramatically increase your chances of success. You'll discover:
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Supplement Discounting Strategy | 11 May 2025 | 00:28:33 | |
Finding the Right Balance Between Promotions and Everyday Pricing. After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| How to Grow a Supplement Brand When Ads Are Against You (Coaching Episode) | 04 May 2025 | 00:56:11 | |
Marketing in the Danger Zone: How to Drive Sales in a Risky Supplement Niche After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Understanding Supplement Buyer Segments To Get More Sales | 27 Apr 2025 | 00:33:06 | |
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Supplement Business: Inventory and Cash Flow Management | 20 Apr 2025 | 00:30:14 | |
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Black Friday Marketing for Supplement Brands: Your Complete Tactical Playbook | 19 Oct 2025 | 00:21:58 | |
Black Friday is no longer a one-day shopping event it’s a month-long buying frenzy that begins in October and peaks through Cyber Monday. Last year alone, Black Friday drove $10.8 billion in online U.S. sales, and Cyber Monday topped $13.3 billion. But here’s the twist: supplement brands need a different playbook. In this episode, we break down how supplement founders and marketers can turn the biggest sales weekend of the year into long-term customer growth. From early email segmentation to SMS-driven urgency and smart bundle creation, you’ll learn exactly how to plan, execute, and optimize your Black Friday campaigns for maximum lifetime value. What You’ll Learn:
Key Takeaway: Next Episode: Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| The Ultimate Funnel: Customer Referrals | 13 Apr 2025 | 00:13:24 | |
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| The Scaling Trap Most Supplement Brands Fall Into: Coaching Episode | 06 Apr 2025 | 00:32:17 | |
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Now, you can discover the strategies and tactics that work in supplement advertising. For just $7. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| The Growing Sports Supplements Market: Trends, Opportunities, and Insights | 30 Mar 2025 | 00:11:11 | |
In this episode, we explore the booming sports supplements market, projected to reach $55.2 billion by 2034 with an 8.6% CAGR. We highlight explosive growth in key subcategories: Performance (24.4% increase), Creatine (120% YOY growth), and Hydration & Electrolytes (79% increase). The episode examines major growth drivers, including rising health consciousness, fitness trends, and expanding e-commerce access. We also discuss market distribution, with protein powders dominating at 60% of sales, and emerging trends in plant-based supplements and functional ingredients like adaptogens and nootropics. Learn how successful brands are leveraging transparency, targeted messaging, and sustainability to capture market share. --- If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| 7 Key Ways To Market Supplements To Women Over 40 | 23 Mar 2025 | 00:16:34 | |
If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren’t just shopping for vitamins—they’re searching for real solutions to energy, hormones, metabolism, and longevity. But reaching them takes more than just a great product. It takes smart messaging, trust-building, and marketing strategies that truly resonate. - - - If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Marketing Multi-Functional Supplements | 16 Mar 2025 | 00:15:34 | |
The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking for multi-functional solutions that combine wellness benefits in new and innovative ways. This has fueled the explosive growth of hybrid supplements, particularly within the functional beverage space, which is projected to double in value by 2027. Traditional marketing approaches are failing to capture this opportunity because they focus on single-category positioning. Today’s buyers don’t think in "either/or" terms, they want "this AND that." Brands that successfully communicate multiple value propositions while maintaining a clear, compelling message are winning in this evolving market. In this episode, I explore how consumer psychology, including the forces of desire and hope, plays a critical role in supplement purchasing decisions. Buyers are looking for products that bridge functional benefits with emotional fulfillment, making positioning more important than ever. By looking at case studies of category-defining brands, we break down how companies can tap into the growing demand for multi-functional products and what it takes to succeed in this rapidly evolving landscape. If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Foundation of a High-Converting Supplement Brand | 09 Mar 2025 | 00:23:39 | |
In this dynamic landscape, a supplement purchase sits right in the middle of an emotional buying decision and a functional buying decision, influenced by the power of trust, belief, desire, and hope. If you want to work with me one-on-one to improve your supplement business. You can learn more at my website - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Start-Up Supplement Company Playing The Long Game With No Marketing Budget (Coaching Episode) | 02 Mar 2025 | 00:39:22 | |
Behind Closed Doors: A Coaching Call with a Start-Up Supplement Company If you want to work with me one-on-one to improve your supplement business. You can learn more at my website - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| 0 to $1 Million: Lessons from a Supplement Brand’s Explosive Growth | 23 Feb 2025 | 00:26:59 | |
Imagine going from zero to $1 million in sales in just one day. That’s exactly what the Bloom Nutrition supplement brand did. The success story of this supplement brand offers valuable insights into what it takes to achieve explosive growth in a competitive industry. If you want to work with me one-on-one to improve your supplement business. You can learn more at my website - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Marketing Supplements to Baby Boomers | 16 Feb 2025 | 00:22:35 | |
Baby Boomers take longer to decide when buying supplements. Marketing supplements to Baby Boomers is not just about advertising—it’s about understanding the unique emotional and functional forces that drive their purchasing decisions. Trust is the biggest factor. Without credibility, endorsements, and transparency, they won’t buy. You need all 4 forces working together. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| 8 Emerging Trends Reshaping the Supplement Industry in 2025 | 09 Feb 2025 | 00:26:25 | |
Exploring the Next Big Things in Supplements: 2025 and Beyond The vitamins, minerals, and supplements market has seen a significant transformation in recent years. This episode dives into 8 emerging supplement trends. And how those trends are reshaping the supplements industry. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| E-commerce Growth: Why Ritual's $250M Success Left Growth On The Table | 12 Oct 2025 | 00:28:12 | |
If you're running a supplement brand doing $2-5 million per year and feel stuck at your current level, I'm going to share something with you that most agencies will never tell you. Because they don't know how people really buy supplements. At Creative Thirst, we've spent years analyzing what separates supplement brands that break through revenue ceilings from those that plateau. After optimizing pages, tracking millions in conversion data, and interviewing thousands of buyers, we discovered something critical: There are four distinct psychological forces that influence how people by supplements: Trust, Belief, Desire, and Hope. Most supplement marketers and founders stumble through these accidentally, optimizing the wrong things at the wrong time. Have you heard of the supplement company called Ritual? When we reverse-engineered their entire growth strategy, we discovered that they They masterfully implemented TWO of these forces—Trust and Hope. That execution alone built a $250M company. But they left Desire and Belief completely unoptimized. That represents 30-50% untapped growth potential even at their scale. Today, I'm going to break down our complete supplement buying forces framework, showing you exactly what Ritual mastered and what they missed, then giving you our implementation methodology so you can systematically address all four forces without their “New York Times” budget. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| The Fastest Growing Supplement Category - Part 2 | 03 Sep 2024 | 00:20:09 | |
Welcome back to the second part of my deep dive into the fastest-growing supplement category. In this episode, I continue our exploration by taking a closer look at the remaining categories that are at the top when it comes to revenue potential. If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| What is the Fastest Growing Supplement Category? Part 1 | 20 Aug 2024 | 00:17:58 | |
In this episode, I'm kicking off a two-part series on the fastest-growing supplement category in the market today. I'll explore the trends, consumer demands, and innovations driving this explosive growth. From understanding the customer's desires behind these nutritional categories to the marketing strategies that are making them a hit, you'll get a comprehensive look at what's shaping the future of the supplement industry. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||
| Secrets to Effective Marketing Campaigns for Nutritional Supplements | 08 Aug 2024 | 00:19:41 | |
In this episode, I delve into the secrets behind effective marketing campaigns for nutritional supplements. Join me as I uncover strategies that resonate with today's health-conscious consumers, explore how to navigate regulatory challenges, and discover innovative ways to differentiate your brand in a crowded market. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com | |||