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Hiring your first marketer can feel like a huge deal—especially when marketing covers so much ground. Building an entire team immediately isn’t realistic, and finding one person who can handle everything from growth to content to analytics? That’s tough. Should you go for someone great at growth or someone focused on building your brand? It’s hard to know where to start.

In this episode, we’re breaking down why your first marketing hire is so important, why it’s tricky, and where founders often trip up. We’ll talk about:

• What makes hiring a startup marketer so challenging and why it’s okay to feel a bit lost.

• The skills and mindset that actually matter in an early-stage marketer—and why flexibility is more important than big-company experience.

• Options beyond the ‘one-person marketing team’ if you don’t want to put all the pressure on a single hire.

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