Our last intro was wayyyyy back (as in episode #2 of Duo on Air 😅) so it’s about time we gave you a life update to catch you up on what’s been going on with us! We know how much you guys love little peaks into our lives and today, we’re in the hot seat.

Episode Show Notes: https://duocollective.com/blog/duo-life-update-2024

Links Mentioned in This Episode: https://duocollective.com/blog/meet-the-hosts-of-duo-on-air-marketing-podcast

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re shining a light on the little things that make a big difference in your business. From personalized touches like voice messages in DMs to going the extra mile with designed proposals, we’re exploring how small actions can have a huge impact on your brand and relationships. Whether it’s hosting local events or simply showing up consistently, these minor efforts add up to major results. Let’s talk about how you can start making these small but powerful changes today!

Episode Show Notes: https://duocollective.com/blog/the-little-things-that-make-a-big-difference-in-our-business

Links Mentioned in This Episode: 

#108: https://duocollective.com/blog/client-management-system-dubsado

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

Running a product-based business and looking to boost your SEO? In today’s episode, we’re sharing three powerful SEO tips that can drive more traffic and increase your sales. From optimizing your product pages to creating keyword-driven category pages and investing in rich, long-form content, we’ll guide you through actionable strategies that have brought success to our clients. Get ready to enhance your product SEO and stand out in the crowded marketplace!

Episode Show Notes: https://duocollective.com/blog/seo-tips-for-product-and-ecommerce-businesses

Links Mentioned in This Episode: 

https://duocollective.com/seo-on-tap

https://duocollective.com/seo-creative-resource-directory/

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

What types of marketing should you focus on in a recession? Here are 5 tips to help you save money and generate long term growth. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-things-to-focus-on-when-marketing-in-a-recession/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

From being laid off to building a six figure empire, Aleya Harris of Flourish Marketing shares her entrepreneurship journey.

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-this-entrepreneur-owned-her-different-to-build-an-empire/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Val Marlene doesn't shy away from the tough questions about balance, boundaries and finances when it comes to running your business your way. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/the-secret-to-defining-boundaries-balance-with-val-marlene-creative/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Join us and Tara Reid, The Introvert Coach, as we dig into introvert-friendly marketing tips and how you might not need Instagram to help grow your business.

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/tips-for-marketing-your-business-as-an-introvert/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

You've heard us say organic SEO is a long game (and it is!) But today we are sharing 3 easy SEO tricks to help you rank higher. If you are looking for some easy SEO wins, tune into this episode!

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-easy-seo-tricks-to-better-rankings-quicker/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Lucy walks us through what your brand copy might be missing and why you might be struggling to standout amongst your competition. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/personality-packed-copy-with-my-write-hand-woman/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Jackie from Interact Quiz Builder is joining us to chat all things engagement and how you can easily implement a quiz into your business today in order to increase conversions and scale your business!

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-build-a-quiz-with-interact-as-a-lead-magnet/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Could you be a multi-passionate entrepreneur? Together we walk through the 7 signs and how they might just help you step into your true power as a creative entrepreneur and grow your business to new heights. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/signs-that-you-are-a-multi-passionate-entrepreneur/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Listen from our guest Sarah Kleist as she takes us through her journey of going viral on TikTok, algorithm tips and how to get started today for your business. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/tiktok-vs-instagram-with-kleist-creative/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Easy tips and solutions on how to be your authentic self in order to better connect and engage with your audience. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/showing-up-as-your-authentic-self/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Feeling overwhelmed with your marketing? In today’s episode, we’re tackling the chaos head-on with strategies tailored for busy business owners. We’ll dive into why you might feel swamped, how to identify your most impactful marketing channels, and ways to streamline your efforts. From understanding the 80/20 rule to analyzing your data, we’ve got you covered with practical tips to focus on what truly moves the needle. Tune in to simplify your marketing and reclaim your time!

Episode Show Notes: https://duocollective.com/blog/marketing-strategies-for-overwhelmed-business-owners

Links Mentioned in This Episode: 

#88: https://duocollective.com/blog/how-many-channels-to-market-your-business

#37: https://duocollective.com/blog/how-to-diy-an-organic-marketing-roadmap 

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

On this episode we dive into all things branding with Dox Design. What is visual storytelling and how can you use it to grow your brand? 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/the-power-of-visual-storytelling-with-dox-design/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

A mini episode all about Courtney's obsession of celebrating holidays to the max — 4th of July included! — festive outfits, wigs and so much more! Get a peek behind the Duo outside of just organic marketing. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/courtney-and-the-fourth-of-july/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

If the idea of speaking at an event makes you queasy, this episode is for you! Here's how to secure your first speaking gig in order to gain more authority and visibility for your small business. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-secure-your-first-speaking-gig/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

When is the right time to rebrand your business? Maybe you've been feeling a little uninspired lately and can't quite put your finger on what might be wrong. Tune in to hear common signs to watch out for when it might be time to rebrand. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Here are some easy ways to get backlinks for your website to help improve your organic SEO by ranking higher on search engines and improving your authority. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-easy-ways-to-get-backlinks-for-your-website/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Walking you through exactly how to build the best Instagram profile bio that will capture your audiences attention and help you appear higher in search. We will talk you through keywords, call to actions and share tips to help you stand out. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-create-the-best-instagram-profile-bio-for-your-business/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

You can't trick search engines like Google. If it sounds too good to be true, it probably is! Tune in to hear 7 SEO strategies you should avoid for your small business website. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Beautifully designed social media templates are all over Etsy, Pinterest and a gazillion websites. Maybe you've purchased some or want to? Here's what to watch out for when shopping for new template designs. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/why-buying-social-media-templates-wont-solve-your-instagram-problems/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Breaking down the details on how to better understand your audience with one simple survey. We'll chat tools, questions you should ask, along with how to take action in order to drive deep engagement on any platform. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

If you want to grow on Instagram, you have to create reels. But you don't have to show your face if you aren't ready. Here are some easy ways to still show up on Instagram Reels without being in front of the camera. BONUS: make sure to check out the show notes for free downloadable templates and covers in Canva!

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-easy-reel-ideas-where-you-dont-have-to-show-your-face/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re busting the myth that owning several domains boosts your SEO. We’ll break down why this isn’t true, explore legitimate reasons you might want multiple domains, and reveal hidden costs you may not have considered. Plus, we’ll dive into the pros and cons of keyword-rich domains and how they impact your brand. Tune in to get the real scoop and make informed decisions about your domain strategy!

Episode Show Notes: https://duocollective.com/blog/buying-multiple-domains-and-seo

Links Mentioned in This Episode: 

#109 https://duocollective.com/blog/3-things-search-engines-do

#19: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

If you own a website, then this episode is for you! Do you ever wonder what Google Analytics metrics you should be looking at to measure your website performance? Here are three of the most important metrics even analytic beginners should understand. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-google-analytics-metrics-every-beginner-should-know/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Gabrielle Laura is a niche expert and sales coach who is sharing all her secrets on the podcast. Learn some incredibly tangible strategies to find your own unique sales voice, build confidence and close the sale.

DUO COLLECTIVE SHOW NOTES: hhttps://duocollective.com/blog/selling-techniques-with-gabrielle-laura-coaching/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Here's why you shouldn't ignore your past experiences, because they might just be your differentiator in entrepreneurship. Before Duo Collective, we worked the 9-5 agency & corporate lifestyle with big brand names, in a marketing niche called shopper marketing. Listen to how this corporate thought process translates today into our own organic marketing strategies that we build for our clients.

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/from-corporate-marketing-to-entrepreneurship/

 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Do you struggle to write your own website content? Introducing our first guest, a website and launch copywriter from Between The Lines Copywriting. Learn her secrets & simple strategies to craft copy that actually converts. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-write-copy-that-actually-converts/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Are you looking to start a business partnership? Already in one and wondering how to make it run smoother? Maybe you are dreaming about one day? Or maybe you just want to hear about the inner workings of Duo Collective! Regardless of which one you fall in, you came to the right place!

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/our-secrets-to-identifying-roles-in-a-business-partnership/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Are hashtags dead? How many should you use? What are the dangers of using too many or the wrong hashtags? We dive into it all in this episode!

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/do-hashtags-even-matter-any-more/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Our advice and tips on finding your audience niche and when you know it's time to narrow down your audience or offerings. Plus hear all about our own niche and strategy.

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/6-questions-to-ask-when-finding-your-niche/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Let's dig into the differences between your brand strategy vs. brand design. Here's why they are both so important to understand when starting your business or investing in a rebrand.

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/brand-strategy-vs-brand-design/

DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Steal our favorite ways to ideate fresh, new social media content ideas for Instagram and beyond so you can get back to business and serve your audience well. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-social-media-content-ideas/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Listen to our top 5 favorite ways to grow organically without spending a dime on paid ads. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-ways-to-grow-organically/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

In today’s episode, we uncover why opting for cheap design might end up costing you more in the long run. We’re diving into the hidden costs, from poor first impressions to increased marketing expenses, and sharing practical tips to make the most of your budget without sacrificing quality. Tune in to learn how strategic design can elevate your brand, build trust, and set you up for long-term success. Let’s make sure your brand investment pays off!

Episode Show Notes: https://duocollective.com/blog/why-cheap-branding-and-design-may-be-costing-you-more

Links Mentioned in This Episode: 

#101: https://duocollective.com/blog/copywriting-client-rebranding-experience

#96: https://duocollective.com/blog/how-to-use-submark-logos-for-your-brand 

#22: https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business 

https://duocollective.com/blog/primary-and-secondary-logos-why-you-need-both-and-more-for-your-branding 

https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business 

https://duocollective.com/blog/4-common-branding-mistakes 

https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know 

https://duocollective.com/blog/why-you-need-a-custom-brand-pattern

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

If you have a website for your small business, here are 6 things you need to do in order to make sure your website can be found on Google. Let's dive into SEO basics 101!

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-basics-every-entrepreneur-needs-to-know/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

If you are a small business owner or entrepreneur looking to drive real growth on Instagram in 2022, here are the key two pieces of content you need in your social strategy.

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/two-types-of-instagram-content-you-need-for-your-business/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Meet Abbey & Courtney of Duo Collective, a boutique marketing agency based in Minneapolis, Minnesota and the hosts of The Duo On Air Marketing Podcast.

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/meet-the-hosts-of-duo-on-air-marketing-podcast/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

On the very first episode of The Duo On Air Marketing Podcast, we are sharing the first things we did when entering the entrepreneurial world and making our side hustle legit. 

DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/6-things-we-did-when-we-started-our-small-business/
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

In today's episode, we're diving deep into a topic that's a game-changer for your online visibility: How to Choose the Best Keywords. 🎯 Whether you're a seasoned blogger or just starting out, finding the right keywords can feel daunting. But don't worry—we're breaking it down step-by-step to boost your confidence and improve your search rankings!

Links Mentioned in This Episode: 

Episode Show Notes: https://duocollective.com/blog/how-to-choose-seo-keywords

https://duocollective.com/free-seo-tools 

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

#15: https://duocollective.com/blog/3-google-analytics-metrics-every-beginner-should-know 

#69: https://duocollective.com/blog/a-breakdown-of-my-seo-process

In today's episode, we sit down with Terra from Gloves for Grief to uncover the heartfelt journey of starting a nonprofit. We chat about the early steps of launching a nonprofit, fundraising strategies and the challenges that come with it.

Plus, we have an extra special announcement that was inspired by our partnership with Gloves for Grief... You are not going to want to miss this!

Links Mentioned in This Episode: 

Duo Gives Back: https://duocollective.com/duo-gives-back

Episode Show Notes: https://duocollective.com/blog/starting-a-non-profit-with-gloves-for-grief

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

Have you been thinking of using AI for your online business? In today's episode, we share our favorite AI tools that have been beneficial in our business, and we also cover tools where the verdict is still out! This episode is all about providing recommendations that could save you time and enhance your processes and workflows with tools that will make your life easier!

Links Mentioned in This Episode: 

Quiz made with Interact AI: Find your SEO Superpower

Episode #98: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses

Episode #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care

Episode Show Notes: https://duocollective.com/blog/ai-tools-we-love-for-our-business

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're diving into some KEY things that we have had to let go of in order to grow our business. There is so much nose out there in the online space about what you should and shouldn't do - and this is our reflection of what we've tried, what worked and what didn't, and what we're doing right now to grow our business.

Links Mentioned in This Episode: 

Episode #50: How to Feel More Confident About Your Business Finances

Episode Show Notes: https://duocollective.com/blog/12-things-we-let-go-of-in-order-to-grow-our-business

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're diving deep into the heart of our business partnership and how it's evolved. From our early days at the agency to today's world inside Duo Collective. Join us as we share a behind-the-scenes look at how we balance business, personal goals, and the occasional chaos.

Whether you're thinking about starting a partnership or already in one, we're unpacking how to leverage each other's strengths, handle those uncomfortable moments, and remind ourselves that, above all, we're human. 

Links Mentioned in This Episode: 

Episode Show Notes: https://duocollective.com/blog/how-our-business-partnership-has-evolved-in-5-years-of-duo

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

Whether you’re rocking a single-page website or you’ve got an elaborate digital playground, we’ve got some savvy tips to help you make your homepage not just good, but delicious. This episode is packed with practical advice on how to structure your homepage, from clear navigation to catchy call-to-actions, and yes, even a little bit of SEO magic! 

To make this episode even better, we have a checklist for you. Grab it below!

Homepage Design Checklist: https://duocollective.com/116

Episode Show Notes: https://duocollective.com/blog/website-homepage-design-tips

Tuesday Tips & Sips: https://duocollective.com/subscribe 

Instagram: https://www.instagram.com/duoonairpodcast/ 

In today’s episode, we’re diving into why the anti-meeting culture actually hurt our business. While cutting out meetings seemed like a great way to boost productivity, we soon realized it led to communication breakdowns, a lack of clear goals, and feeling disconnected from our big-picture vision. We’re sharing how we’re reintroducing meetings with a smarter, more strategic approach to keep our business on track and our team connected. Let’s talk about finding the right balance!

Episode Show Notes: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

We have Kayla Dean on the podcast this week! She’s a website copywriter and the owner of The Literary Co. We have tons of copywriters in our world of business, and you’ve probably heard us talk about the magic of good website copy. But today, we’re talking about evergreen quiz funnels with some copy tips that can make your quizzes shine AND work for you and your brand.

Show Notes: https://duocollective.com/blog/evergreen-quiz-funnels-and-copy-tips

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

We're stepping into uncharted territory – yes, we’re talking about paid ads! As your go-to Duo for all things organic marketing, we've always navigated growing our business without spending a penny on ads. But guess what? We decided to shake things up a bit. 

Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We’re sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a solid organic foundation is crucial before you even think about opening your wallet for ads. 

🔍 What’s Inside This Episode:

• Our "Why" behind venturing into paid ads 
• The ins and outs of our strategy: What worked, what didn’t, and why video content might just be your new best friend 📹
• The surprising power of freebies in converting ad views into tangible leads 
• Behind-the-scenes data: a cost-per-lead that will make your jaw drop! 😱
• Our evolving relationship with paid ads and how it fits into the Duo strategy moving forward. 🧬

We're laying it all out there – the successes, the lessons, and the unexpected twists. Whether you're ad-curious or a seasoned pro looking for a fresh perspective, there's something in this episode for you! 🌟

Show Notes: https://duocollective.com/blog/our-experience-running-paid-ads

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

It’s officially spring cleaning season, which means it’s time to see what needs to be cleaned up in your business. This is something we definitely need to be better at (don’t even talk to us about our inboxes 😬) So selfishly, we loved talking to Jade to get some tips on how to declutter your business. 

Show Notes: https://duocollective.com/blog/declutter-your-business-in-5-steps

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/