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Hello and welcome to the DTC Podcast! Today, we’re diving into the ultimate Q4 preparedness guide with the expert team from Pilothouse. As we approach the busiest time of the year for e-commerce, the stakes couldn’t be higher. That’s why we’re bringing you this in-depth conversation on how to stock the pond and get every aspect of your marketing in line for Q4 success.

What You’ll Learn:

Stocking the Pond: How to expand your audience pools and get your customers primed for Q4.

Content Strategy: Why starting your Q4 content strategy early can lead to a more engaged and ready-to-buy audience.

Marketing Calendar: The importance of a well-organized calendar to align your cross-departmental efforts for maximum impact.

Tune in to hear actionable insights and strategies that will help you navigate Q4 like a pro.

Timestamps:

00:00 - Offer Testing for Q4 Success

02:40 - Stocking the Pond: Building Audience Pools

05:30 - Budget Planning for Q4 Marketing

08:15 - Creating Effective Content Strategies for Q4

12:05 - Building a Cohesive Marketing Calendar

Hashtags:

#eCommerce #Q4Marketing #BlackFridayPrep #DigitalMarketing #DTCBrands #OfferTesting #ContentStrategy #MarketingCalendar #MetaAdvertising #Pilothouse #MarketingTips #AudienceBuilding #SEO #AdvertisingStrategies #HolidayMarketing

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Hello and welcome to the DTC Podcast. Today, we’re joined by Drew Arciuolo, the visionary VP Marketing behind VKTRY Gear, a brand that has mastered scaling in the competitive world of athletic footwear accessories. In this episode, Drew shares how VKTRY Gear broke through a revenue ceiling and achieved explosive, profitable growth by narrowing their focus and refining their messaging and marketing strategies to resonate deeply with a specific target audience.

Note: You can mastermind with Drew and 60 other apex operators in Victoria, BC, on September 18-19, 2024 at our C-Suite Mastermind event. Grab your ticket here.

Key Insights:

Targeted Marketing: VKTRY Gear's pivot to focus on basketball players rather than all athletes led to 240% growth.

Influencer Strategy: The brand leveraged authentic influencer partnerships to amplify their message and drive demand.

Evolving Messaging: As awareness grew, VKTRY Gear adapted its messaging to address new consumer concerns, ensuring continued relevance and growth.

Tune in to learn how Drew and his team turned VKTRY Gear into a powerhouse in the athletic footwear space by being everywhere for their niche audience but not for everyone.

Timestamps:

00:00 - Introduction to Sustaining Growth Beyond the First Win

02:45 - The Power of Targeted Messaging

06:00 - Leveraging Influencers and Organic Social Media

10:30 - Evolving Messaging Post-Virality

17:45 - Personal Insights: Imposter Syndrome

Hashtags:

#DTC #EcommerceGrowth #BrandMarketing #InfluencerMarketing #SustainableGrowth #Entrepreneurship #DirectToConsumer #BusinessSuccess #VKTRYGear #MarketingStrategy

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Hello and welcome to the DTC Podcast! Today, we're joined by Rebecca Zhou and Stephanie from Soft Services, along with John Chao from Tresl Segments.

https://www.tresl.co/dtc

Soft Services is a rapidly scaling body skincare company that recently expanded from DTC to an omnichannel presence with Sephora. In this episode, we dive into their strategic use of data to drive growth and retention.

https://softservices.com/

Key Takeaways:

Omnichannel Strategy: Learn how Soft Services navigates the complexities of integrating DTC and retail data.

Personalized Marketing: Discover the impact of their unique marketing campaigns, like the surprise spatula initiative.

Data-Driven Decisions: Understand how Trestle's segmentation tools help them make informed business decisions.

Why Listen?

Get insights into advanced data segmentation techniques.

Learn practical strategies for enhancing customer retention.

Understand the importance of sustainable practices in product development.

Timestamps:

00:00 - Introduction: Data-Driven Marketing for DTC Brands

02:00 - Soft Services' Journey and Omnichannel Expansion

06:00 - Leveraging Data for Customer Insights and Retention

12:00 - Optimizing Marketing Strategies with Trestle Segments

18:00 - The Spatula Campaign: Enhancing Customer Experience

25:00 - Conclusion: Future of Data-Driven Marketing for DTC Brands

Hashtags:

#DataDrivenMarketing #DTCBrands #CustomerRetention #MarketingStrategies #SoftServices #Tresl #JohnChao #RebeccaZhou #StephanieDiSturco #EcommerceSuccess #DigitalMarketing #AIinMarketing #CustomerEngagement #BusinessGrowth #MarketingInsights

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Hello and welcome to DTC Podcast, I'm Eric Dyck

Today's podcast marks the return of our most popular podcast guest ever, Nik Sharma from Sharma Brands and Hoox, paired with Pilothouse's Head of Innovation and GM of Warp Drive...

This CRO Throwdown covers Nik and Brett's best advice on Landing Pages, Site CRO, post purchase upsells, as well as the Art of the Cart...and why Nik considers the Slide out card to be "ocean front real estate" that more brands need to take advantage of.

You'll also hear clashing opinions on Headless commerce, and exciting agreement that despite economic headwinds, all data indicates that Q4 should be the best one ever...

Nik's a gem

Timestamps:

00:00: Introduction

02:30: Media Buying Strategies

04:45: Exploring Headless E-commerce

07:15: Checkout Optimization Tips

09:45: Attribution Challenges in Advertising

Hashtags:

#EcommerceInsights #Q4Strategies #MediaBuying #HeadlessEcommerce #CheckoutOptimization #AttributionWars #DTCPodcast #DirectToConsumer

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It's All Killer No Filler and today we're catching up with Rob and Clifford from the Pilothouse Amazon team to discuss Amazon's role in brands' omnichannel Q4 strategy as well as the signs and signals you need to be on the lookout for to know if you should be more or less aggressive with your ads.

We'll also talk a "hypothetical" approach to scaling a creatine gummy on Amazon, as well as going deep on the incredible upside exposed in Amazon's recent quarterly earnings call.

Walk, run, or sit, just make sure you tune in to this week's AKNF!

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Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Juliana Casale, the brains behind the refreshing sparkling water brand, "Balloon."

https://balloonwater.com

Not only is Juliana a regular contributor to our DTC Newsletter, but she's also eager to share the wisdom she's garnered from her CPG startup journey. Here's a taste of what's in store:

Starting with Pre-orders: Discover Juliana's approach to gauge real market interest while minimizing risks.

The Power of Transparency: Learn how Juliana's open sharing of her brand-building journey has not only caught attention but also earned her invaluable advice.

The Quest for Genuine Feedback: Dive into Juliana's strategy for ensuring the feedback she receives is both authentic and constructive.

So, whether you're a beverage aficionado or just curious about the startup world, join us for a deep dive into the creation of "Balloon" and the nuances of launching a new product in the beverage landscape. Cheers!

Juliana’s Twitter: @attackofthetext

Balloon Twitter: @waterballoonco

Balloon Instagram: @waterballoonco

TikTok: @waterballoonco

Timestamps:

00:00 - Introduction

02:15 - Starting Her Brand

15:10 - Ingredient Sourcing Challenges

18:45 - Go-To-Market Strategy

25:30 - $50,000 Investment Question

Hashtags:

#Entrepreneurship #SparklingWaterBrand #StartupJourney #IngredientSourcing #GoToMarketStrategy #BusinessOutreachHack #DTCMarketing #EntrepreneurInsights

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I'm an anxious person, but for Q4 efforts on the retention side, I don't get that anxious. It is actually pretty easy to crush Q4 if you’re strategic, calculated, and follow some key steps. I hope this guide remedies anxiety for anyone listening.

Audience check up. Don't ruin your list before the big game. Make your list big, healthy, and strong. Maximum engagement. Maximum inboxing.

If you plan on doing an aggressive sending schedule during Q4, start ramping up your weekly sends slowly now to test the waters. But do it with engaging content.

All the content you know drives the most engagement, fire away. Get people interested. Get people clicking. Be gentle with your segmentation. Don’t try to do anything too crazy right now. If you end up in spam before Q4 you’re screwed.

Know your spam rate in advanced. Run deliverability testing. This report will dictate how aggressive you can safely be.

Send testing. Figure out what times of the day your audience is the most engaged. Know these things well in advance of Q4. Be prepared to adapt though. If you send at peak times, you may get lost in the sea.

Understand your audience. Understand your segments. Now is the time to really hone in on what works. Creative, an effective plan for subject line testing.

Pain point vs USP

% vs $

Product feature vs collection feature

Personal or brandy

Up front or teaser

PLAN CONTENT AS FAR AHEAD AS POSSIBLE. Think ahead. Create contingency. Every send counts right now. Create surplus content alongside the sends you know are guaranteed to go out.

Set targets and plan content around targets. Have extra levers you can pull. Backup emails for specific segments.

Structure your offer so it doesn’t get stale. Ramp it up, spice it up, diversify it.

Product drops

Increasing discount

Gift with purchase

Buy X get Y

Surprises

Get personal with your audience. Experiment with different content formats.

UGC

Founders message

Simple text

Once you hone in on an offer, plan a way to get it into your flows during the Q4 period. Make sure you can adjust it for whatever the ongoing offer is. Maximize revenue.

BONUS TIPS IF YOU WANT TO GO DEEP:

On the topic of flows, this is a really good time to think about your win-back / reactivation flow. All those people that have lost interest in your brand could come back. Ensure your reactivation flow is updated with the STRONGEST possible offer you’ll run during Q4, or even combine offers.

This is a really good time to hone in your post-purchase strategy as well. You know you’ll be selling a lot during this time, we want to reconvert. Ensure you have a merchandise focused post-purchase flow, and also think ahead to future offers. How can you retarget purchases after Q4 or during later sales?

Timestamps:

00:00 - Introduction

02:30 - Crafting compelling offers for Black Friday and beyond

07:30 - Diversifying content for effective marketing

10:00 - Incorporating offers into your email flows

15:00 - Maximizing reactivation and targeting unengaged audiences

Hashtags:

#EcommerceStrategy #Q4Strategies #BlackFridayOffers #EmailMarketing #RetentionStrategies #DTCPodcast

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Today on AKNF we sit down with Jacob, Nate, and Taylor, Pilothouse's Meta Ads team leads to update us all on the state of Meta Ads and announce the relaunch of Scale School: Meta Ads in partnership with Pilothouse.

Ecom's got the October blues but this podcast is a reminder to stay the course, and not to jeopardize or weaken your November, by pulling the chute too early in October.

Speaking of courses, Scale School is all new and available in October for a screaming deal (75% off).

Ready to get the Rosetta Stone for Facebook Ads? Scale School is here.

Timestamps:

00:00 Intro

02:30 The Power of 25% Off Site-Wide Offer

05:00 Halloween Sales Success and Creative Themes

07:30 Re-release of ScaleSchool Meta Ads Course

10:00 Annual Group Coaching Pass Announcement

Hashtags:

#Q4Marketing #MetaAds #HolidaySales #ScaleSchool #OfferStrategies

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Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Nishal Kumar, the mind behind "No Days Wasted" - a brand focused on wellness products that help you make the most of your day after a night out. Together, we unpack the intricacies of DTC marketing, sharing invaluable insights and experiences from the field.

Here's a glimpse of what's in store:

Ground Game Essentials: The importance of grassroots initiatives and why personal touchpoints in marketing remain relevant.

Engaging the Right Audience: Delve into the world of affinity marketing, and the role of influencers in shaping brand perception.

The 'Think Global, Act Local' Approach: Learn about creating localized communities, engaging them directly, and adapting products to cater to their specific needs.

Tune in for a candid conversation about branding, community engagement, and the changing landscape of DTC marketing.

Timestamps:

0:00 - Introduction

2:32 - The importance of market research

10:55 - Creating an effective offer for your CPG brand

16:55 - Challenges in the CPG industry and the importance of a ground game

26:10 - The BioSteel story and the lessons it offers

Hashtags:

#CPG #ConsumerGoods #InfluencerMarketing #Entrepreneurship #DTC #NoDaysWasted #CPGStrategy #GroundGame #BioSteel

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Hello and welcome to DTC Podcast. I'm Eric Dyck. Today, we have two exceptional guests joining us, Louis Amoroso is CEO of  Full Glass Wine Co, a roll up firm behind the acquisitions of Wines Insiders and Winc, and Pat Balles Head of E-Commerce for NIFT networks, a a platform designed to help DTC brands acquire new customers through a pretty…nifty, gifting experience.

https://gonift.com

Cost controlled purchases? Delighted customers? Conversion rates as high as 10%? Massive Scale Across US and Canada?

Tell me more….

This episode is an eye opening exploration of the world of corporate gifting, and an invitation to brands to get in on the action using Louis’ scaled up experience at Full Glass Wine Co…

And before we get started, if you’re feeling gifty yourself, check out gonift.com and enter the code DTCThanks to get your free gift just for being a listener…

https://www.gonift.com/nift_cards/DTCTHANKS/start

0:00 - Introduction

1:20 - NIFT Networks Overview

6:15 - Ideal Brand Partnerships

11:45 - Expanding to Canada

19:45 - Exclusive NIFT Promo Code

Hashtags:

#CustomerAcquisition #DTCBrands #NIFTNetworks #GiftingExperience #ExclusivePromo

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Hello and welcome to the DTC Podcast! I'm Eric Dyck, your host for this enlightening episode, and if you've ever pondered about the intersection of form, function, fragrance, marketing, and modern entrepreneurship, you're in the right place.

https://nezcare.com

Today, we're diving deep into the world of Nez - a revolutionary deodorant brand that's been making waves in the beauty industry. It's not just about masking your odor, it's about layering your fragrance, elevating your mood, and confidently stepping out. But Nez is not only about the product - it's about the philosophy and the drive behind it.

Joining us is the indomitable Sherry Jhawar, the mastermind behind Nez. Our conversation will enlighten you on:

The Transformation of Advertising in the Digital Age: From traditional TV spots to decentralized platforms, discover how brands are adapting and evolving in the world of digital.

User-Generated Content (UGC): Why is UGC the hidden goldmine for brands, and how can businesses leverage this often-underutilized tool for maximum impact?

The Rise of Micro-Influencers: Big celebrities are not always the answer. Learn how rising stars and authentic voices can be a game-changer for brand narratives.

Optimizing Paid Media: Discover insights into the fast-paced world of paid advertising, and learn about the strategies that have catapulted brands to the forefront.

So, whether you're an aspiring entrepreneur, a marketing guru, or just curious about the world of beauty and its innovative marketing trends, this episode promises valuable insights and actionable takeaways. Let's dive in!

Timestamps:

0:00 - Introduction

2:23 - Unleashing the Potential of User-Generated Content

12:40 - Evolution of Advertising in the Digital Age

18:10 - Strategically Allocating $50,000 for Growth

26:30 - The Power of Creative Strategy in Ads

Hashtags:

#UGCMarketing #InfluencerMarketing #DigitalAdvertising #BrandGrowth #CreativeStrategy

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Hello and welcome to DTC Podcast I'm Eric Dyck. Today I'm thrilled to share the fireside chat from our last Vancouver DTC Meetup. We catch up with BC's first couple of footwear, on their retail expansion, their product roll outs, as well as the best offer they've ever run...

Don't miss this one, and don't miss our next event!

Timestamps:

00:00: Introduction to Vessi and its founders

05:10: The power of offering customized experiences with AI

12:45: Vessi's journey into the world of outer gear

21:20: Creating personalized chatbots for influencers and creators

28:45: Growth channels in 2023: Meta, TV, and catalog marketing

Hashtags:

#FootwearInnovation #AIInRetail #DirectToConsumer #GrowthStrategies #StartupSuccess

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It's All Killer No Filler. Today is part three of Cam & Avery's Q4 Prep series. Listen in to hear from a Lead Content Manager about some concrete steps to take in preparation for Q4 2023. Learn about not fearing the lull as consumers wait for big Black Friday/Cyber Monday deals.

Stick around to hear about:

What to do if you're feeling scared about this Q4

Keeping your landing pages aligned & concise

Growing your email list by offering more than just digital debris

Creating exclusive offers that will stay in customers' minds when Black Friday rolls around

Timestamps:

00:00 - Introduction

02:35 - Building Urgency for Black Friday

06:15 - Lead Generation Strategies

09:25 - Creating High-Converting Landing Pages

13:20 - Sales Timelines for Black Friday

Hashtags:

#BlackFriday #CyberMonday #EcommerceTips #LeadGeneration #SalesStrategies #DTCPodcast

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Welcome to the DTC Podcast! In today’s episode, we have Jen Liao, co-founder of MìLà, a brand that started as a local restaurant and expanded into the nationwide frozen food market. We dive deep into MìLà's journey, exploring their adaptive strategies, the logistical challenges of shipping frozen food, and the innovative marketing campaigns that fueled their growth.

Key Insights You Don’t Want to Miss:

Adaptability: Learn how MìLà pivoted during the pandemic and found success with frozen soup dumplings.

Experimentation: Discover the low-cost experiments that helped validate their business model and find product-market fit.

Creative Marketing: Understand the impact of unique campaigns like the red envelope treasure hunt in driving retail sales.

Why Listen?

Logistical Insights: Gain valuable knowledge on managing the complex logistics of shipping frozen products.

Marketing Strategies: Explore creative ways to engage customers and boost retail sales.

Scaling Tips: Hear practical advice on scaling from a local business to a national brand.

Tune in to learn how MìLà navigated the challenges of scaling their business and what strategies you can apply to your own growth journey.

Timestamps:

00:00 - Introduction

02:00 - Launching MiLa and Initial Challenges

07:00 - Transition to Frozen Food and Nationwide DTC Expansion

14:00 - Creative Advertising Strategies on Meta

20:00 - Overcoming Logistics and Supply Chain Challenges

28:00 - Entering Retail and Unique Marketing Campaigns

36:00 - Future Growth and Product Expansion

Hashtags:

#DTCPodcast #MiLaFoods #DirectToConsumer #Ecommerce #FrozenFood #MarketingStrategies #RetailExpansion #InfluencerMarketing #StartupSuccess #Entrepreneurship

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Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a conversation with Reza Khadjavi, the driving force behind Motion—a game-changing platform tailored for experienced media buyers looking to harness the combined might of creativity and data.

https://motionapp.com

In this enlightening chat, we delve into:

How the evolving intricacies of Facebook's advertising algorithm impact strategies for veteran media buyers.

The rise and significance of the 'creative strategist'—that rare breed who marries artistic flair with data-driven acumen.

The contentious discourse around creative metrics: Are they the bedrock of insightful campaigns or just shiny distractions?

Whether you're navigating the choppy waters of ad algorithms or striving to balance art with analytics, this episode promises actionable insights to refine your playbook. Let's get into it!

Timestamps:

00:00 Introduction

02:30 The Importance of Creative Strategy

08:50 Role of a Creative Strategist

15:30 Trends in Advertising

28:45 Creating Unicorns in Your Company

Check out the Creative Summit Here---> https://motionapp.com/creative-strategy-summit

Hashtags:

#DigitalMarketing #CreativeStrategy #AdvertisingTrends #CreativeStrategist #Unicorns

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It's All Killer No Filler. Today we're diving deep on Amazon's quagmire with the FTC, as well as their new prime video placements with Rob and Clifford from Pilothouse Amazon.

Stick around for riveting commentary on:

FTC vs Amazon - How can anyone call Amazon Anti Consumer?

Profitability on Amazon - Is it actually less profitable?

New Prime Video Ad Inventory

A/B Testing for Every Image

Timestamps:

00:00: Introduction

02:30: A/B Testing for Listing Images

05:45: Prime Video Ads on Amazon

09:20: FTC Investigation into Amazon

12:50: Myth of Amazon's Profitability

Hashtags:

#AmazonAdvertising #ABTesting #PrimeVideoAds #FTCInvestigation #EcommerceStrategies

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To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast. Joining us today is Larissa, the founder of a unique pillow brand that is revolutionizing the way we sleep: Henrie.com - Larissa shares her inspiring journey as a solo founder, her passion for sleep and self-care, and the challenges she faced in creating a premium product. Get ready to learn about the power of organic growth, the importance of understanding your target audience, and the future of retail for DTC brands. Key Points for Podcast - Larissa's obsession with sleep and self-care led her to create a unique pillow brand. - The challenges of finding the perfect pillow in the market and the inspiration behind creating her own. - The importance of research and testing different materials to create a high-quality, sustainable product. - The surprising target audience for Larissa's brand and the shift in marketing strategies to reach them effectively. - The power of organic growth through PR and influencer marketing. - The impact of offline experiences and retail partnerships in building brand credibility. - The value of honesty and authenticity in product claims and the importance of delivering on promises. - The potential of SEO and influencer collaborations for future marketing efforts. - Larissa's journey as a solo founder and the lessons learned along the way. - The future of the brand and the exciting possibilities ahead. Join us as Larissa takes us on her hero's journey and shares valuable insights for aspiring DTC founders and sleep enthusiasts alike. Don't miss this episode of the DTC podcast! Timestamps: 00:00 Introduction to Henry Pillows 02:30 The Unique Approach to Pillow Design 07:15 Strategies for Growth Without Ads 11:45 The Importance of In-Person Events 15:30 Leveraging Content for Your Brand Hashtags: #SleepWellness #PillowDesign #GrowthStrategies #InPersonEvents #contentcreation Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Rux is one of our favorite brands. For Christmas last year we all got Rux Totes, and they instantly became our favorite travel bag. Rux's founder, Jamie Bond is a fellow BC entrepreneur, a frequenter of our events.

This podcast covers the 4 part Campaign Confidential article series that DTC Published early this year about their wild Q4 Success. Perfect timing to set the stage for Q4 2024.

This one was one of our top listented to AKNF podcasts and with good reason. It covers the step by step Pilot Test process we use to uncover new audiences and scale every brand we work with.

Get RUX in your life ➝ https://rux.life

Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to scale Rux to crazy new heights. You'll hear deep dive value on: The Pilot Test and how to do it to uncover audiences who didn't even know they needed your product Offer testing and the key learnings we made ahead of Q4, like sitewide discounting Lead generation and why you should still optimize for sales Turning customers and creators into brand story tellers, using the angles that you already know work Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch

Timestamps:

00:00 - Introduction to Ruck Systems

02:15 - Building a Community with Ruck Storytellers

04:35 - Leveraging Storyteller Content for Multiple Channels

07:10 - Lessons Learned in Q4 and the Role of Quantity Discounting

09:45 - The Impact of PR and Niche Overlanding Market

12:30 - Ongoing Lead Generation Strategies

14:55 - Ruck Systems' Goal: Getting Rucks on Mars

Hashtags:

#RuckSystems #MarketingStrategies #BlackFridaySuccess #LeadGeneration #PRStrategies #NicheMarket #DTCPodcast

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Today, we're diving into the enchanting world of Moss Amigos, America's favorite new class pet. Join us as Jared Oliva, the mind behind this beloved brand, shares the ups and downs of bringing these moss ball companions into the spotlight. This episode is rich with insights for those navigating the challenging yet rewarding waters of modern marketing in 2023.

Listen in to discover:

The unexpected challenges and twists tied to TikTok's ever-evolving algorithm, and why authentic resonance is more crucial than ever.

How adding a hat to a moss ball not only personified these companions but sparked an exciting new product line for Moss Amigos.

The ingenious use of precious minerals that opened up fresh avenues and market opportunities for the brand.

The fascinating origin story: How does one even think of creating a moss ball akin to Japan's renowned Marimo? And why?

The most intriguing queries about these companions: from why they float (or don’t) to their gender mysteries.

Stay with us for an engaging exploration into the world of Moss Amigos, and pick up some valuable marketing wisdom along the way."

Timestamps:

00:00 - Introduction

02:35 - Moss Amigos as Class Pets

05:18 - Exploring Marketing Strategies

08:45 - The Importance of Understanding Your Product

12:10 - Potential Celebrity Partnerships

Hashtags:

#MossAmigos #Houseplants #DTC #MarketingStrategies #UniqueProducts #ClassPets

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To Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's All Killer No Filler, we dive deep into the art of creative testing. We start with the basics, defining what it is and how the team at Pilothouses uses it for advertising across all channels. Plus, with Q4 around the corner, we discuss the optimal balance between iterative and contrast testing, why now is the prime time to ramp up your ad creativity, and give away some of our favorite tests to run (with real ad examples). Timestamps: 3:20 - Iterative Testing vs. Contrast Testing 7:18 - How to Approach Iterative Testing 9:02 - Why Engage in Creative Testing? 11:48 - Importance of Creative Testing for Q4 14:34 - Deep Angle Test Example 19:44 - Testing Urgency Messaging 26:12 - Simple Straightforward Messaging 31:16 - Testing with CGC & UGC 33:50 - Collections Style Ads Subscribe to DTC Newsletter - https://dtcnews.link/signup
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To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I'm Eric Dyck. Today, we're diving deep into the powerful trend of buyers' networks and product launching communities. Our guest, Greg Rollet, hails from the Grommet—a remarkable platform that boasts a dedicated community of 2.5 million buyers and has been instrumental in propelling innovative products into the spotlight. Until at least 2024 The Grommet has pledged to take NO FEE on any sale they refer to your site, so if you've got a product that fits that problem solving gadget category, explore their product launch network as an option to drive cost free Q4 sales! https://TheGrommet.com In our conversation, we'll explore: The exponential growth: Why communities like the Grommet have become a crucial component of successful product launches in today's market. Behind the Scenes: The strategies, challenges, and breakthroughs that define successful product launches on platforms like the Grommet. The "Network Effect" in DTC: Unraveling the significant impact of a 2.5 million-strong buyers' network on brand awareness and sales momentum. Tune in for a deep dive into the mechanics, strategies, and outcomes that characterize the transformative world of direct-to-consumer marketing. 00:00 Introduction 02:33 The mission of The Grommet: Helping shoppers discover unique and useful products 10:30 Creating an immersive shopping experience online 14:15 The gamification aspect of product launches on The Grommet 23:25 Strategies for holistic ecosystem thinking in the DTC space Hashtags: #ProductDiscovery #DTCbrands #TheGrommet #Ecommerce #HolisticEcosystem Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

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Welcome to this Archive Episode of DTC Podcast. Today we're replaying our seminal interview with Meta’s Director of Marketing Science for the Small Business Group (and 10 year FB veteran) Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS.

This podcast is a masterclass in what it takes to build a generational brand with growth powered by Meta Ads.

We cover:

“The Why” behind Meta’s Performance 5 and why every brand needs to have these 5 boxes checked

Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to to scale)

True Classic’s creative formula, and how to pair it down when you’re just getting started.

Selling the transformation, not the product and lots more…

Timestamps:

00:00 Introduction

02:45 Leveraging Meta's Platform

09:12 Understanding Your Audience

24:50 The Importance of Brick-and-Mortar

32:15 Measurement and Attribution Strategies

Hashtags: #EcommerceStrategies #MetaMarketing #OnlineAdvertising #OmnichannelSuccess

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To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're learning from Richard from Pilothouse's Google team. GA4 is a reality now, so listen to this podcast to get your reports set up right, your conversions de-duped, your reporting threshold dialed and lots more. On the Q4 Front, you'll get a crash course in full funnel Google advertising, and how to prep for the biggest holiday season yet. Timestamps: 0:00 - Introduction 4:30 - Top-of-Funnel Advertising Benefits 7:20 - New Demand Generation Campaigns 9:50 - Leveraging Video Content for Success 12:40 - Maximizing Google Display Network Hashtags: #DTC #GoogleAds #Q4Marketing #GA4 #DemandGen #VideoContent #DisplayNetwork #TopOfFunnelAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup

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To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, today we're doing a deep dive on some best practices to build a lasting brand in the Apparel space with ecom veteran and fractional CMO, Jacob Rokeach Listen and you'll learn about smart inventory management and planning, omni channel approaches that brands of any size can execute, how to structure your Meta Ad account in our creative as targeting world, scaling your business and your career thoughtfully and lots more. On with the show! Timestamps: 0:00 - Introduction 2:38 - The Power of Celebrity Brands 4:51 - Effective Marketing Strategies 7:25 - Understanding Creative Strategy 9:52 - Valuable Career Advice Hashtags: #DTC #MarketingStrategies #CreativeStrategy #CareerAdvice #DirectToConsumer #CelebrityBrands Subscribe to DTC Newsletter - https://dtcnews.link/signup

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“Automations become this kind of Frankenstein beast... a series of good ideas put together, but over time, it becomes a mess.” - Jordan discussing the common pitfalls of email automations.

Jordan Gordon, Pilothouse Retention Director

Welcome to the DTC Podcast! In this episode, we have Jordan Gordon, Director of Retention at Pilothouse, sharing his expertise on refining email marketing automations. We delve into the importance of auditing your email setup to avoid inefficiencies and improve customer retention.

Key Insights You Don’t Want to Miss:

Automations Overload: Learn how to identify and streamline overgrown email automations.

Lifecycle Focus: Understand the critical automations for each stage of the customer lifecycle.

Accurate Metrics: Discover the importance of accurate email metrics for improving deliverability and performance.

Why Listen?

Email Efficiency: Gain valuable tips on keeping your email automations lean and effective.

Retention Strategies: Explore proven strategies to enhance customer retention through better email practices.

Metric Mastery: Learn how to use tools like Klaviyo to analyze and improve your email campaigns.

Tune in to learn how to clean up your email automations and boost your marketing efficiency!

Timestamps:

0:00 - Introduction: Mastermind Events and Addiction to Hosting

2:00 - Overview of C-Suite Mastermind Event 2024

6:00 - Importance of Email Automations

8:00 - Differences Between Campaigns and Automations

12:00 - Streamlining and Simplifying Email Automations

18:00 - Avoiding Automation Overload and Maintaining Efficiency

22:00 - Preparing for Q4: Importance of Early Planning

25:00 - Monitoring Email Deliverability and Addressing Issues

28:00 - Closing Remarks: Upcoming Episodes and Lead Gen Campaign

Hashtags:

#DTC #EmailMarketing #MarketingAutomation #MastermindEvents #Ecommerce #Q4Prep #InfluencerMarketing #MarketingTips #EricDick #JordanGordon #PilotHouse #DigitalMarketing #MarketingStrategy #EmailDeliverability #EcommerceMarketing #BusinessGrowth

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To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today is Part 3 of Jordan Gordon's Retention series focused on the post purchase experience and how to get your customers to make their second purchase as quickly and as often as possible... Go to YouTube for the Flash Cards! Timestamps: 0:00 - Introduction 3:30 - Creating Effective Email Ecosystems 7:00 - Leveraging AI for Email Marketing 10:30 - Crafting Personalized Customer Journeys 14:00 - Optimizing Coupon Strategies Hashtags: #EmailMarketing #EcommerceStrategies #AIinMarketing #CouponOptimization #CustomerJourneys Subscribe to DTC Newsletter - https://dtcnews.link/signup

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On today's DTC podcast we go deep on personalization and omnichannel data management with Amanda Elam CMO of Bloomreach.

Timestamps:

0:00 - Introduction

2:30 - The Value of Personalization in E-commerce

5:15 - The Role of AI in Marketing

8:10 - Streamlining E-commerce Processes with BloomReach

11:00 - Enhancing the Customer Experience

Hashtags:

#EcommerceSuccess #BloomReach #AIinMarketing #CustomerExperience #Personalization

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Welcome to DTC Podcast. Today we're digging into our unreleased content archive to deliver one of the most relevant and powerful talks from our first C-Suite Mastermind Event in September 2022 from Sean Frank, CEO of Ridge Wallet...

His key message to brands then is even more relevant now: SURVIVE and focus on building a legacy brand. Ridge's goal is to become the American Mont Blanc crossed with Yeti with a glass of Hennessy....

This podcast goes a mile a minute and covers:

Venture vs Bootstrapping

The Toxicity of Twitch

Owning your Audience's Affinity with content marketing and partnerships

30 Day product specific funnel drains

and lots more!

Timestamps:

00:00 - Introduction

02:30 - Sean Ecom's journey into ecommerce

08:30 - Strategies for sourcing and manufacturing products in China

15:00 - Insights from recent earnings reports

18:30 - The TikTok vs. YouTube Shorts battle

Hashtags:

#EcommerceSuccess #ChinaSourcing #EarningsInsights #SocialMediaBattle #D2CPodcast

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Battle test your Q4 readiness (if you haven’t already)  with Pilothouse’s proven approach. With just over two months to BFCM, now is the time to dial on your promotional strategy.

Highlights:

• Pilothouse's Success: Over $5M revenue on Meta during a BFCM weekend with 10,000+ unique content pieces. 🚀
• The Need to Test: Ensure top sales by understanding your customer behaviors and avoiding subpar offers.
• Aligning Promos with Goals: How do your current objectives shape your offers? Explore strategies for different business goals.
• Economic Impact: Adapting to our Recession Era and tailoring your Q4 promotional approach.
• Avoiding Promo Pitfalls: Stay clear of common traps like heavy exclusions and over-complicated deals.
• Promos That Shine: Dive into timeless promo structures and their effectiveness.
• Timing Is Key: When to test and refine your offers for optimal results.

Tune in now and gear up for a successful Q4! 🎙️💡🛍️

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To Subscribe to DTC Newsletter - https://dtcnews.link/signup Charlie's a friend of the podcast, and is one of the best DTC marketing minds I know. He cut his teeth with Redbull's media team and moved onto help Aritizia scale their ecommerce and now he combines deep competitor analysis with audience and content analysis to help entrepreneurs uncover their blindspots...because as we all know, it's hard to see the label when you're inside the jam jar! We cover interesting examples of uncovering surprising audience affinities, and understand exactly how brand owners can do their own research to find more successful creative formulas and influencer relationships... Timestamps: 00:00 - Introduction to Charlie Grinnell and The Right Metric 02:12 - Leveraging Competitive Intelligence for Success 06:18 - Understanding Consumer Behavior and Trends 10:03 - Analyzing Competitors: Strategies and Benefits 13:40 - Key Insights for Q4 Planning and Execution Hashtags: #MarketingInsights #CompetitiveIntelligence #ConsumerBehavior #CompetitorAnalysis #Q4Planning #MarketingTrends #DTC #CharlieGrinnell Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

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To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today were chatting with Pilothouse Amazon about best practices when it comes to Amazon images, both featured and secondary! Listing images are arguably the most important creative aspect of your listing. The hero image is the first interaction someone has with your brand on Amazon, and the supporting listing images are very likely their second.  Having a hero image that grabs attention and gets the initial click, followed by listing images that create a brand experience, combat objections, and ultimately convert a customer to purchase are key to building success on Amazon. Timestamps: 00:00 - Introduction 02:10 - The Impact of Amazon Product Images 05:45 - Optimizing Hero Images for Higher Click-Through Rates 10:30 - Creating Compelling Supporting Images 15:20 - Leveraging Videos for Enhanced Conversions Hashtags: #AmazonSalesBoost #ProductImageStrategies #AmazonOptimization #DTCInsights #ECommerceSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

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Welcome to DTC Podcast, I'm Eric Dyck. Today's podcast is with Brandon Horoho, CMO and Co-founder of Montana Knife Company, makers of high quality steel hunting and now culinary knives.

Knives being a restricted category on all ad platforms means Brandon's had to be very strategic to drive the 1600% growth since starting the business with Master Bladesmith Josh Smith in 2020. This podcast breaks down his product focused drop strategy, in which every week is planned out over a year in advance across all channels.

You'll learn:

What someone has to do to become a bladesmith...yes it involves cutting things!

The secrets behind why the average MKC customer has 2.5 knives

And you'll hear the ins and outs of an 8 figure product drop model, along with the challengers of selling to hunters this way...

And lots more!

Ready to sharpen your blade? on with the show!

Timestamps:

00:00 - Introduction to Montana Knife Company and its journey

09:25 - Forging knives and collaborating with popular knife makers

18:45 - Overcoming challenges and expanding beyond their niche

27:50 - Strategies for expanding top-of-funnel reach

37:20 - Exploring Amazon and future growth plans

Hashtags: #KnifeIndustry #HeirloomKnives #Craftsmanship #HuntingCommunity #LegacyBrand #Entrepreneurship #OutdoorLifestyle #DirectToConsumer #PodcastInterview #MontanaKnifeCompany

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It's All Killer No Filler and today we're chatting with Avery and Chris from Pilothouse's TikTok team about the the preparations they're making now to slay Q4 2023, as well as the ad techniques they're employing to drive better results for clients right now.

- How there are really no limitations on darkposting on TikTok

- How to use Display cards and why we DESPISE stickers

- Lots more!

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Hello and welcome to DTC Podcast, I'm Eric Dyck, in today's bonus episode we chat with Kevin Liu, CEO at Numeral, Ecommerce entrepreneur, and Certified public accountant. The rare unicorn who make money and help you count it built Numeral with Y Combinator backing, to solve the simple yet headache inducing problem of multi-state ecommerce sales tax filing.

As a CPA and an entrepreneur, Kevin's got a unique perspective on the DTC P/L along with why all businesses need to streamline their finances in the coming years...

Putting ecommerce sales tax on auto pilot is a good start ➝ Go to NumeralHQ.com to schedule a demo and on with the show!

Timestamps:

00:00 - Introduction

02:35 - Challenges of sales tax management in e-commerce

08:45 - How Numeral is modernizing sales tax compliance

15:30 - Numeral's growth journey through Y Combinator

18:10 - Kevin's financial hot take: Importance of DIY bookkeeping

Hashtags: #ECommerceSalesTax #NumeralFinTech #SalesTaxCompliance #ECommerceFinancialServices #Entrepreneurship

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Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: ▪️Hiring your own replacement and how a proper merchandising hire helped save Davie over $50 million this year ▪️Why your product and the trend it’s based on matters more than any other part of your business ▪️Davie’s biggest mistake and why catching up on retail could get the oodie closer to a billion in 2023 Get comfy, you’re not going to want to miss this one…on with the show.

Timestamps:

00:00 - Introduction to Davie Fogarty and his E-commerce journey

06:20 - Navigating the challenges of scaling E-commerce brands

12:50 - UDI's product differentiation strategy and leveraging unique designs

19:15 - The power of community engagement and social media marketing

27:40 - Unlocking growth opportunities with real-time trend analysis

Hashtags: #EcommerceSuccess #BusinessScaling #ProductDifferentiation #CommunityEngagement #TrendAnalysis

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Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whiskey brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion.

Key Insights:

Brand Origin: Inspired by late-night whiskey sessions and rock star stories, Wolfie's was born out of a desire to disrupt the traditional whiskey market.

Product Development: Focused on creating a high-quality product with extensive taste testing and market research.

Rapid Expansion: From a DTC launch to being sold in 23 countries within a year, Wolfie's is taking the world by storm.

Creative Marketing: Utilizing Rod Stewart’s persona to craft a brand that is both respectful of whiskey traditions and rebellious in spirit.

Why Listen?

Learn how to leverage celebrity influence authentically.

Understand the challenges and strategies of rapid international expansion.

Get inspired by unconventional marketing tactics that break through the noise.

Timestamps:

00:00 Introduction and Event Promotion

03:00 Duncan Frew on the Genesis of Wolfie's Whiskey

07:00 Marketing Strategy: Leveraging Rod Stewart's Influence

12:00 Overcoming Challenges in Distribution and Sales

16:00 The Importance of Repeat Purchases in Whiskey Sales

21:00 Innovative and Outlandish Marketing Tactics

25:00 Supporting Retail with Unique Marketing Approaches

30:00 Thinking Globally, Acting Locally in Whiskey Sales

32:00 Personal Advice on Drinking and Selling Whiskey

Hashtags:

#Whiskey #WolfiesWhiskey #RodStewart #RockAndRoll #DTCMarketing #BrandBuilding #MarketingStrategy #Ecommerce #StartupStory #WhiskeyLovers #DuncanFrew #DTCPodcast

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It's All Killer No Filler and today we're completing part Two of Jordan Gordon, Retention Director at Pilothouse's three part series.

Part one a few weeks back set the stage for how you're going to measure the optimizations you make using Jordan's Pristine Data Framework for finding true measures of Time to Conversion and 30 Day LTV.

Our offer still stands: Book an audit at Pilothouse.co and Jordan will set up this framework for you regardless if you decide to work with us!

Today we dive deep on the Welcome Sequence and lay out exactly the types of emails you want to send

and at what cadence.

Timestamps:

00:00: Introduction to mastering email marketing techniques

02:40: The importance of the welcome series in engaging customers

05:15: Creating a structured welcome series with merchandising and educational emails

10:30: Designing HTML emails for effective merchandising and product marketing

14:50: Crafting educational emails that address pain points and product benefits

Hashtags:

#EmailMarketing #PurchaseRateOptimization #TimeToBuyStrategy #WelcomeSeries #PostPurchaseSequences

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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I got to chat with Ad Tech OG Ned Samuelson – Managing Director Growth Americas at Criteo the customer acquisition & retention engine that masters the open we. Criteo’s simple yet powerful, automated advertising solution finds the right people on the open internet and social to grow your business. Across the entire customer journey, convert more customers with engaging video or display ads, and accelerate revenue with commerce media.

I go way back in ad tech and display advertising, so it was fun to compare notes with Ned who came the podcast with a bunch of concrete things brands can do to improve their Q4 results...along with some very unique personal facts we get into at the end...

If you want to grow your biz with Criteo, make sure you go to

https://www2.criteo.com/commerce-growth

Timestamps:

00:00 Introduction

02:10 Evolution of customer journeys and brand engagement

06:25 Importance of performance outcomes in marketing

10:50 Strategies for a successful Q4 and holiday season

15:30 Understanding attribution and tracking technology

Hashtags: #PerformanceMarketing #MarketingStrategies #Q4Planning #CustomerJourney #AttributionModel #DTCPodcast

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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're spilling the beans with Jordan Karcher, CEO and founder of Grounds and Hounds Coffee, the 8 figure bean brand, that donates 20% of all profit to local charities that meaningfully improve the lives of sheltered dogs.

This podcast is a masterclass on stand out product branding, that creates instant affinity with their target audience.

The venn diagram between dog owners, coffee drinkers has a big dollar sign in the middle of it, and that's where Grounds and Hounds lives

We talk about how Jordan's used Meta ads to shift his brand's top of funnel focus from getting users to the site to explore, to getting them to make a purchase on their first visit...

As well as how Grounds and Hounds uses perfectly strategized products including to grow horizontally..

Pour yourself a coffee, take a biiiig stretch, and on with the show!

Timestamps:

00:00 - Introduction to Grounds & Hounds Coffee

07:45 - Building a Socially Conscious Business Model

15:50 - The Art of Brand Storytelling

31:20 - Personalization & Segmentation in Email Marketing

43:10 - The Role of Earned Media & Storytelling

Hashtags: #GroundsAndHounds #EcommerceSuccess #SocialImpact #BrandStorytelling #EmailMarketing #DTCInsights

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Join Chris and Eric with special guest and rogue ex-Googler, Ben Kruger as we discuss the Google's innovators dilemma and opportunity as it relates to the roll out of AI!

* The Big Catch-22- Google can't ignore the inevitable path to generative results- But how can it do this without sacrificing the publisher & advertiser ecosystem?- Odds are they'll probably attempt some kind of fence-straddling compromise. It's unclear if this is tenable.

* Fresh-Squeezed Organic- No matter how it's spun, SGE is basically all bad news for web publishers- There will be less "listings" in generative answers, and less incentive for users to click through- How will publishers adapt to a world where Search becomes a less accessible channel?

* Just Not Clicking- Similarly to publishers, advertisers will likely find clicks a lot harder to come by- eCPCs are almost certain to explode higher as the current demand levels chase far less inventory- How will advertisers adapt to an increasingly winner-take-all ecosystem?

* Conclusion- Does The Search Box go the way of the DVD (dead), or Cable TV (diminished, but still here & part of a larger platform)?AI-Enabled Cognitive Search: Google has introduced a real-time cognitive search that combines Bard AI-synthesized content with regular Google search results. When combined with Google Shop, this feature could prove beneficial for websites and e-commerce enterprises, providing a unique selling point for Google.

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Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.*

Today's episode is the first of a three part series with Jordan Gordon who leads Retention at Pilothouse.

In part one you'll learn why out of the box retention statistics can obfuscate key trends in your business as well as exactly how to set up your statistics so you can get a clear read on how your pre and post email flows are actually performing (and act accordingly)

Parts 2 and 3 are about the actual strategies and tactics we employ for best results on your welcome and post purchase flows, so don't miss those.

Follow along, and set up your stats this way, or book a meeting with Pilothouse, and we'll set it up for you on the call :D. ➝ https://pilothouse.co

Timestamps:

00:00 Introduction to mastering email marketing analytics

07:00 Unveiling the limitations of native measurement systems

12:00 Crafting precise metrics for insightful analysis

18:00 Implementing email flows without sending any emails

22:00 Analyzing segments for subscriber behavior insights

Hashtags: #EmailMarketing #EcommerceSuccess #AnalyticsStrategy #MarketingInsights #DataAnalysis

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Join us in this insightful episode as we sit down with Shauli Mizrahi, the co-founder of an innovative AI-powered concierge for e-commerce businesses. Shauli shares the fascinating journey of developing a cutting-edge system that combines AI language models with behavioral analytics to revolutionize customer interactions in the e-commerce landscape.

Get 20% off from REP AI for 6 months! Code: DTC20

Discover how their AI concierge enhances customer support, drives conversions, and personalizes the shopping experience. Shauli dives into real-world success stories and explains how the integration of AI technology is reshaping the way brands engage with customers online.

We explore the challenges of developing AI systems that understand customer intent and tailor responses accordingly. Shauli also envisions the future of AI concierges and their potential impact on various industries beyond e-commerce.

Tune in to explore the boundless possibilities of AI in revolutionizing customer engagement and learn how AI-powered concierges are shaping the future of online retail.

Get 20% off from REP AI for 6 months! Code: DTC20

Timestamps:

00:00 Introduction to podcast and guest, Shauli Rozen.

02:45 Revolutionizing customer engagement with AI.

11:30 Real-time support and enhanced customer satisfaction.

16:10 AI-driven recommendations and increased order values.

24:20 Integrating HelloRep.ai into different strategies.

Hashtags: #AI #CustomerEngagement #HelloRep #DTCpodcast #AIRevolution #AverageOrderValue #CustomerSupport #Integration #CompetitiveEdge

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Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.*

Hello and welcome to DTC Podcast…today we’re close-talking with Jessica and Rhae co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space.

We cover their product’s unique origin story, Kickstarter aunch strategy, most successful ad and email tactics, all the way up to today, where they’re readying a new product, and currently rank in the second position on Amazon for breath mint products.

Scrape your tongue and strap in for a Fresh take on entrepreneurship…

Timestamps:

00:00 Introduction

02:30 How Mintier Started: From Curiosity to Business

10:20 Leveraging Social Media, TikTok, and Newsletters

18:50 The Turning Point for Mintier's Success

27:40 Admiring Other Brands in the Beauty Space

Hashtags: #Mintier #OralWellness #BeautyBrand #Entrepreneurship #DTCPodcast

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Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.*

It's All Killer No Filler and today we're doing a Prime Day retrospective filled with 8x revenue results and high 6 figure days for some of our top clients.

You'll hear all the gory details that really boil down to being ready with your offers and having your engine fully...primed when it comes to your bids and your budgets.

Whatever Clifford and Takai are doing it's certainly working.

Timestamps:

00:00:00 - Introduction

00:05:45 - Planning and strategizing for Prime Day deals and discounts

00:11:00 - Leveraging Amazon ads: Budget updates and bid increases

00:15:20 - Expanding audience reach with broader keyword matching

00:19:00 - The importance of sufficient inventory and staying stocked for Prime Day success

Hashtags: #AmazonPrimeDay2023 #PrimeDayRecap #DTCPodcast #EcommerceInsights #InventoryManagement

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going deep on Creator Whitelisting with Ed Staples, director of media for DTC Darling brand The Farmer’s Dog, and Caroline Levere founder and COO of GrapevineAI, which provides high performance whitelisted social campaigns at scale and on demand.

Get whitelisting! https://grapevine.ai

If you’re looking for incremental scale, from new, unique touchpoints in the social feed, it’s time to consider whitelisting with creators. Anyone who’s done this knows how much work goes into building campaigns this way, which is why Grapevine’s end-to-end service is so attractive to Ed, and the Farmer’s Dog.

You’ll hear all about how Ed builds out his creator campaigns on Grapevine

The Power of Comparison campaigns from 3rd parties

How white listed campaigns produce higher AOV and LTV

Why creator content is critical in our “creative as targeting” world

And lots more.

Caroline Levere is a co-founder and COO of GrapevineAI, where she works with 150+ brands to provide them with third-party voice content to advertise on paid social channels and help drive CPA efficiencies. You can get in touch with Caroline to share your thoughts and continue the conversation - @crlevere on Instagram / hello@grapevine.ai

Timestamps:

00:00 - Introduction

01:15 - The power of whitelisting in DTC marketing

08:20 - Leveraging influencer-driven content for success

12:30 - Optimizing creative strategies for different platforms

20:50 - Balancing AI and human-driven advertising approaches

Hashtags:

#DTCMarketing #Whitelisting #InfluencerMarketing #AIinAdvertising #DirectToConsumer #GrapevineAI #TheFarmersDog #MarketingStrategy #DigitalMarketing #Podcast

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Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started. *

Hello and welcome to DTC Podcast I'm Eric Dyck, today we're revisiting VKTRY Gear with friend of the pod Drew Arciuolo, VP Marketing at VKTRY Gear the makers of high performance carbon fibre sporting insoles.

The sporting accoutrement space is blowing up, and it was awesome to see VKTRY's amazing growth powered by Drew's organic content marketing strategy on TikTok, Reels and Shorts.

This podcast covers the state of the art when it comes to organic content, specifically

How Drew took a viral visual hook that perfectly illustrates its value and turned into a repeatable format that's generated 8 -10 million organic impressions every day.

You'll hear how organic site visitors engage and buy at a much higher rate

And we also dive in on how to perfectly blend an influencer strategy into your organic content.

If you're looking for Victory in the DTC game, you're not going to want to miss this one... On with the show!

Timestamps:

00:00:00 - Introduction

00:05:30 - The power of organic-first marketing and its impact on their funnel

00:08:45 - The role of influencers in their marketing strategy and audience sharing

00:14:45 - The effectiveness of Advantage Plus AI tools in their marketing campaigns

00:24:00 - The value of YouTube for their brand and plans for long-form content

Hashtags: #DTCMarketing #VictoryInsoles #InfluencerMarketing #OrganicMarketing #AIinMarketing

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Hello and welcome to the DTC Podcast!

Today, we're diving deep into a topic that's crucial for maximizing your digital marketing efforts: landing pages. Our guests, Aves and Jocelyn from Pilothouse, share their insights on why landing pages are a game-changer for any DTC brand looking to boost conversion rates.

Key Insights:

Landing Pages vs. PDPs: Understand the significant benefits of using landing pages over product detail pages.

Optimization and Testing: Learn how continuous testing can lead to the most optimized landing pages.

Warp Drive Tool: Discover how PilotHouse's proprietary tool enhances landing page performance without disrupting ad campaigns.

Why You Should Listen:

Get actionable tips on creating high-converting landing pages.

Learn about the importance of aligning ad angles with landing page content.

Discover the strategic advantage of using Pilothouse's Warp Drive tool.

By the end of this episode, you'll have a clear understanding of how to leverage landing pages to enhance your DTC marketing strategy.

Timestamps:

0:00 - Introduction to Mastermind Events and DTC Podcast

2:30 - Overview of the Victoria, BC Mastermind Event

4:00 - Importance of Custom Landing Pages in E-commerce

6:15 - Real-Life Success Stories: Drew Archeolo from Victory Gear

8:45 - How to Make About Pages Shoppable

11:00 - The Role of Landing Pages in Ad Campaigns

13:30 - Effective Use of Landing Pages for Promo Campaigns

15:00 - Problem Agitation vs. Problem Solution in Ads and Landing Pages

17:15 - Evergreen Ads and Landing Pages for Q4 Prep

19:30 - Tips for Beginners: Turning About Pages into Sales Pages

22:00 - The Power of Founder's Story on Landing Pages

24:15 - Technical Elements of High-Performing Landing Pages

26:30 - Enhancing Pages with Personalization and Dynamic Content

28:00 - Case Study: Jewelry Brand Success with Custom Landing Pages

30:00 - The Second Step Optimization with Warp Drive

32:00 - Conclusion and Call to Action

Hashtags:

#Ecommerce #LandingPages #DTC #DigitalMarketing #ConversionOptimization #EcommerceSuccess #MarketingTips #PilotHouse #SEO #AdCampaigns #MastermindEvents #FoundersStory #Shopify #OnlineSales #CustomerJourney

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Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.*

In this All Killer No Filler podcast, Will, Pilothouse's Retention Team manager, shares valuable insights on the state of email marketing, and how popular to contrary belief, you can't just hammer your email list with endless offers and promo without seeing diminishing returns on opens, engagement, and sales.

Will advises a general content strategy to mix into your email marketing calendar that aims to engage, delight, entertain, and educate. We walk through a few examples of the kinds of content you can make as well as when these emails work best in a customer's lifecycle.

Timestamps:

00:00 Introduction

02:35 Understanding your audience and positioning

07:50 Crafting engaging content for conversions

13:50 Utilizing ChatGPT for content automation

19:30 Captivating audiences with actionable tips

Hashtags:

#EmailMarketing #EngagingContent #ContentAutomation #AudienceConnection #EmailTips

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Today’s podcast guest, VP Product Marketing at Meta, Goksu Nebol Perlman has been on the other side of the equation. Her unique role at Meta has given her end to end, creation to launch control over most of the ad tools and features we’ve all come to love over the years.

Today we go deep on Goksu’s crowning acheivement: Advantage+ shopping campaigns, which are Meta’s Generative AI Ad building tools which they rolled out earlier this year to pretty universal acclaim…

Listen to this podcast for a clear roadmap of how to fully leverage Meta’s AI in this year’s first EVER AI powered Q4

How Avantage+ shopping campaigns are designed to help you uncover blind spots in both your audience and your creative

We’ve been saying it for years, and Meta Agrees that Creative is the New Targeting…

So we’ll uncover the best ways to increase your creative velocity with AI and ASC.

Timestamps:

0:00 Introduction

3:45 Advantage Shopping Campaigns (ASC) Explained

14:55 AI's Role in Uncovering Blind Spots and New Opportunities

22:15 How ASC Handles Timely Messaging and Campaigns

29:30 Final Tips for Marketers Embracing AI

Hashtags:

#AIinMarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast#aiinmarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast

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Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.*

Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re touring the Chocolate Factory with Joseph Siegel, Director Retention at Mr. Beast’s confectionary company Feastables.

This podcast is a smorgasbord of outside the box ideas for engaging your audience in delightful and innovative ways. We chat through Joseph’s most successful and most stressful campaign executions, from an interactive briefcase email, to a repeat clicker request that netted over 2 million clicks in a single campaign.

When you’re Mr. Beast’s email guy the pressure to delight is real, but Joseph’s up for the task…

On with the show!

Timestamps:

00:00 Introduction to Feastables' Email Marketing Innovations

04:30 The Power of Interactive Emails and Gamification

09:00 Building a Community-Driven Brand

13:00 Crafting High-End Video Content for Maximum Engagement

18:00 Future Plans: Omni-Channel Expansion and New Promotions

Hashtags:

#EmailMarketing #InteractiveCampaigns #Gamification #CommunityBuilding #OmniChannelMarketing #DTCpodcast #Feastables #digitalmarketing

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