Explore every episode of the podcast DTC ECOMMERCE: Customer Acquisition & Retention

EP28: Riding a Tricky Q1 & Q2 in e-Commerce

Q1 and Q2 can be brutal, In this episode, we break down exactly what you can do, like increasing your angle and content output (net new is best) and knowing when to spend less for better efficiency.

We’ll also tackle the fundamentals around securing your finances, cutting unnecessary overhead (yes, even staff costs), and streamlining processes to make every dollar count. Plus, we’ll dig into ad account structure - while it won’t magically fix everything, getting it right sets you up for scale.

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EP27: Addressing FB Comment, Q1 Strategic Offers & 2025 Predictions

In this episode, we dive into a fiery Facebook comment about running separate campaigns for TOF, MOF, BOF, LALs, and interests. Can you really outsmart the Meta algorithm?

We’ll also share strategies to crush Q1 with winning offers and how to seamlessly weave them into your Meta process to supercharge your creative.

Finally, we’re looking ahead with bold 2025 predictions. From brands embracing AI (or not) to a return to founder-focused storytelling, we’ll cover what’s next as the Australian economy gears up for a rebound.

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EP26: Cost Controls vs Force Spend/Lowest Cost (Meta Ads)

When to use Cost Controls vs. Force Spend on Meta Ads? In this episode, we dive into the benefits of using cost controls instead of force spend, and why a hybrid approach can be powerful for managing campaign budgets effectively. We'll break down the strengths of cost controls, when to consider force spend,

Steal our ad-account structure here: https://www.m3digital.com.au/m3-meta-accelerator

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EP25: Awkward October, November Strategies & Creative Based Targeting

Join us for an interesting episode, including our thoughts on why more people are waiting for Black Friday and Cyber Monday (BFCM) deals than ever before. We'll dive into November strategies, from rotating offers to maintaining profit margins, and explore creative-based targeting versus traditional interest targeting + more.

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EP24: Shooting S**t Part 2 | Everything From Retention to Ugly Ads

In this episode, we discuss retention compounding, untapped audiences, and why simple DTC strategies still continue to win. We cover a couple Q4 ad tactics, killer content that's working, and the enduring power of ugly ads..

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EP23: Shooting S**t Part 1 | State of July & Focus Areas

Join us as we delve into a variety of topics, from tracking progress in July to the importance of refining your processes. We also discuss optimising cost infrastructure, identifying inefficiencies, and much more.

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EP22: Q&A Showdown: 3 Random Questions Each!

Join us in this authentic episode where we challenge each other with three unexpected questions about e-commerce. Get ready for a rapid-fire session filled with insights, strategies, and a few surprises.

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EP21: Why Isolated Focus Matters

In this episode, we discuss the crucial importance of focusing on isolated areas within your strategy and allocating resources to the core aspects that drive your progress.

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EP20: How Updating Your Offer Can Increase Ad Performance

In this episode we talk about strategic ways you can play with your offers to accelerate your ad performance.

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EP18: 3 Mindsets You Need to Adopt & Integrate Into Your Brand

In this episode we talk about 3 critical mindsets you need to adopt and integrate into the way you are running your brand. Some of these may be controversial!

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EP18: 3 Things Our Fastest Growing Brands Have Done to Get From $0 to $100K+

In this episode we talk about 3 fundamental components you need to be clear and executing on to take your brand from being a small market player to making some real noise in the marketplace.

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EP17: 3 Reasons You Should be Using Cost Controls on your Facebook Ads (Bid Caps/Cost Caps) In this episode we dig into a few core reasons why you need to be utilising bid-caps within your facebook ad-account to help scale your brand significantly faster.

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EP16: 4 Reasons You Should be Keeping it Simple in 2024: In this episode we dive into 4 core reasons you should be keeping your growth strategy simple in 2024. Heaps of value in this one, enjoy.

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EP15: The Power of a Creative Engine in the Modern Climate: In this episode we dive deep into our pod structure, and what we're doing to drive large volumes of creative output for our partners.

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EP14: ADV+ & Media Buying StrategiesIn this episode we break-down Advantage + Shopping campaigns, how we've been experimenting with them and how we are currently utilising them for our partners and brands.

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EP13: $40K to $430K p/mIn this episode we break-down the key factors and frameworks about how we scaled this new JV partner to $430K p/m.

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EP12: 5x Your Creative Testing

In this episode we discuss how critical it is to accelerate your creative testing.

Don't be afraid to run ugly ads.

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EP11: 5 Key Factors in Partnership

In this episode we discuss 5 key components we look at when partnering with a new brand or partner.

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EP10: MER Scenarios

In this episode we discuss how critical it is to look at different MER Scenarios and forecast various theoretical P&L outcomes.

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EP09: Facebook Ads Ain't Dead

In this episode we review BFCM and talk about the impact of Facebook Ads.

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EP08: Static Creatives, Early BFCM Signs & TikTok Ads

In this episode we cover;

- The POWER of strong static creatives on Facebook & Instagram Ads

- Early BFCM Signs

- The importance of CTR when trying to scale ad-sets

- The best way to approach TikTok Paid Ads

If you enjoyed this episode, connect with us and share your feedback:

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EP07: Triggering an Emotion, Target CPA + Broad & Integrating Klaviyo with Facebook Ads

In this episode we cover;

- Triggering an emotion through direct response strategies

- Google Ads: Target CPA + Broad

- Integrating your Klaviyo with Facebook Ads and bringing across your audiences

If you enjoyed this episode, connect with us and share your feedback:

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EP06: Black Friday Cyber Monday Special Edition

In this episode we cover some of the finer details around how we prepare, manage and execute on BFCM.

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EP05: Scaling Vertically vs Horizontally, Organic vs Produced Creative & Exiting The Learning Phase

In this episode we cover;

- Scaling vertically vs horizontally and the methods we are using

- Organic vs produced creative and what's working in the market

- The importance of existing the learning phase

If you enjoyed this episode, connect with us and share your feedback:

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EP03: Rapid Testing, Tiktok Ads & Focussing on CPM

In this episode, we cover some of the key value points that have been injected into our e-Commerce Slack Group - link in our bio.

Apologies for the reverb on the audio. episode recorded on the run.

If you enjoyed this episode, connect with us and share your feedback:

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EP03: Average Order Value, Facebook Ad Creatives & Strategic Offers

In this episode we cover;

- Average Order Value (AOV) and it's importance for brands

- Facebook Ads Creative - what we're seeing working and not working in the current landscape

- The importance of running (and testing) different offers

If you enjoyed this episode, connect with us and share your feedback:

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EP02 : FB Interest Targeting, Cost Caps & Smart Opt-In Strategies

In this episode we cover;

- Facebook interest targeting and our thoughts on it's value in the current direct to consumer landscape

- Facebook Cost Cap bidding strategies and how we're utilising this method in our creative and CPA testing strategies

- Building your first-party data through smart customer opt-ins

If you enjoyed this episode, connect with us and share your feedback:

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EP01: Attribution & Triple Whale, CTR & Targeting

In this episode we cover;

- Facebook Ads Attribution and what we are doing to alleviate and improve and how third party software's can provide powerful insight

- Click through rate and using CTR as a benchmark metric when rapidly testing new creative

- Targeting, and how we utilise BROAD in our targeting process

If you enjoyed this episode, connect with us and share your feedback:

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