"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever." — Steve Jobs
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#29 Sara Loretta — The Secret Sauce for Business Ops
Season 1 · Episode 29
Monday, April 7, 2025 • Duration 03:04:44
Sara Loretta is an entrepreneur, digital strategist, and operations consultant based in Austin, Texas. She is the founder and Chief Digital Architect of SYSTMS™, a consultancy specializing in helping service-based businesses streamline their workflows and scale effectively. With over a decade of experience in data management, compliance, and business development, Sara focuses on designing tools and strategies to support asynchronous and remote work environments globally.
02:21:21 Solopreneurship and Self-Management Goals
02:42:22 Targeted Quiz for Business Insights
02:56:44 Streamlining Work with Emojis and Ideas
#28 Steve Patti — From clicks to financial outcomes
Season 1 · Episode 28
Wednesday, March 26, 2025 • Duration 01:12:11
Steve Patti is a seasoned marketing strategist with over 35 years of extensive experience. He has navigated a successful career marked by three significant phases. The journey began with a decade dedicated to working within diverse enterprise environments, ranging from small businesses to a Fortune 500 tech giant generating $5 billion in revenue. Building on this foundation, Steve launched a marketing consulting firm, scaling it impressively from zero to $20 million within three years, collaborating with prominent brands such as Visa, Intel, American Express, and Dell. The most recent chapter of this career has been characterized by roles as a growth advisor, serving as a full-time or fractional CMO and undertaking strategic growth roles that bridge sales and marketing for companies with revenues up to $160 million. This blend of corporate, entrepreneurial, and advisory experience showcases a profound expertise in driving growth and innovation.
Sheeba has become a voice of insight and encouragement within the health community, especially on platforms like TikTok and YouTube, where she openly discusses the complexities of thyroid disorders. With each story she shares, Sheeba shines a light on the unique array of symptoms that people with these conditions experience, both in diversity and intensity. Her own personal journey with the disorder is marked by a vivid recollection – the day fatigue overwhelmed her after a seemingly normal work routine with clients. This poignant memory of utter exhaustion led to a realization that she was battling more than just physical tiredness; it was a sign of severe depression intertwined with her thyroid condition. Her raw and personal narratives not only raise awareness about the condition but also serve as a beacon of hope and understanding for others navigating similar health challenges.
00:12:24 Handling hateful comments on social media
#18 John LePore — From Marvel movies to the insane F1 + Apple Vision Pro concept
Season 1 · Episode 18
Thursday, February 22, 2024 • Duration 02:42:26
John LePore is a highly skilled professional known for blending creative innovation with pragmatic thinking. His career is marked by his ability to inspire excitement about the future through consulting with organizations, leading teams, or directing innovation. With a rich background as the Principal/Chief Creative at Perception, LePore has excelled in motion design and user experience and has over a decade of leadership, direction, and strategy. He is an accomplished public speaker who captivates audiences worldwide by demystifying popular films and products. LePore distinguishes himself in consulting, offering concentrated value to overcome specific challenges, inspiring leadership and forging new competencies within organizations. Based in the NYC Metro area, he consults globally, contributing to film, technology, automotive, and more, and is accessible through various social media platforms and professional networks.
SPEAKER LINKS
Host, Paul Syng: https://linktr.ee/paulsyng
Guest, John LePore: https://twitter.com/JohnnyMotion
EPISODE LINKS
Spotify, Apple, Anchor & more: https://anchor.fm/PAULSYNG
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F1 + Apple Vision Pro Concept
https://youtu.be/y9FpgxNeWJk?si=4_TlkNgxwNvbhMbU
TIMESTAMPS
00:00:00 Greetings
00:01:53 Who is John?
00:13:46 How John thinks about his work with Marvel Avengers
00:24:34 What it means to have genuine empathy
00:30:22 What it means to get curious
00:38:13 Meeting clients where they are
00:46:47 John's Black Panther story
00:52:44 Detaching from the outcome
00:58:13 The holy trinity question by Paul
01:01:07 How John thinks about Digital Product Design
01:07:55 John's hot take on the Apple Vision Pro
01:10:04 John's F1 concept was viewed over 55 million times
01:14:49 A simple way to understand "The Metaverse'
01:20:13 Why do automobile interfaces suck
01:29:46 What Hanz Zimmer & Linkin Park and cars have in common
01:35:05 John's involvement with top-secret projects
01:39:29 Working in digital product vs automotive company
01:51:45 What John's race instructor dad taught him
02:03:35 John's design of the Porsche instrument gauge cluster
02:17:02 Designing for the future vs futuristic design
02:28:07 John's on a mission, and you should hire him
02:34:38 3001 Questions all about me
02:37:44 Paul summarizes key takeaways
02:39:25 Closing remarks by John
#17 Jen Allen-Knuth — Lead generation 101 for service based businesses
Season 1 · Episode 17
Tuesday, January 30, 2024 • Duration 37:46
Jen was a full-cycle Enterprise Sales rep for 18 years. As a seller who made every mistake in the book, she believes sellers don’t need to be motivated; she feels they need to be empowered.
Jen teaches the strategies and tactics to earn buyer attention and trust. She has sold $50M+ to C-level Sales, Marketing, and Strategy executives while at Corporate Executive Board, Gartner, and Challenger Inc. (the company behind The Challenger Sale). Jen was a Relationship Builder who learned to sell like a Challenger.
Jen has hosted the Winning the Challenger Sale podcast (growing the audience from 2k to 20k listeners per month) and created the role of Chief Evangelist at Challenger. This Is when she fell in love with speaking at SKOs to help Sales and marketing teams rethink their beliefs and assumptions about how to earn buyer attention and trust and defeat the status quo.
02:14 Who is Jen, and why she can't stop rescuing animals
#16 Andrew Hegarty — From skating to product design
Season 1 · Episode 16
Friday, January 26, 2024 • Duration 02:00:08
Andrew Hegarty has ten years of experience working in and advising startups in Toronto. He’s an active mentor to designers and product managers, sharing his experiences and lessons learned from growing an early-stage startup and design practice. He's passionate about mentorship, team empowerment, continually improving product development processes, and building strong organizational cultures.
00:24:36 Skating helped Andrew step out of his comfort zone
00:28:20 Isolation parallel to remote work
00:31:56 Advice for people in 0-1 stage companies
00:39:47 Early career, education and first job
00:42:59 To defend the work or not is the question
00:53:49 Choice and signs of maturity
00:56:32 Windows vs Mac
00:58:33 A decade at Street Context
01:03:03 Killing your darlings
01:07:02 Throwing yourself into the deep end (beginner's mind)
01:13:45 From design to product
#15 Dann Petty — The unexpected famous shy designer
Season 1 · Episode 15
Saturday, November 18, 2023 • Duration 01:50:06
Dann Petty is a renowned freelance designer and entrepreneur, widely recognized in the design and tech industries for his expertise in UI/UX design. He is the founder of Epicurrence, an innovative event blending creative discussions with outdoor activities, aimed at fostering community and inspiration among designers. Known for his advocacy of freelance work and remote lifestyles, Petty shares insights and experiences to help others succeed in the freelance world. His career includes collaborations with various startups and major companies, where he has left a significant mark with his user-centric design approach. Petty is also a public speaker and mentor, sharing his knowledge at design conferences and through online platforms. His influence extends across social media, where he actively engages with the design community, offering mentorship and insights into his creative process.
SPEAKER LINKS
Host, Paul Syng: https://linktr.ee/paulsyng
Guest, Dann Petty: https://twitter.com/DannPetty
EPISODE LINKS
Spotify, Apple, Anchor & more: https://anchor.fm/PAULSYNG
Joe Stewart on design doing https://youtu.be/MOrWV-LOwUY?si=a39gU1TGinlpc_Fy
CHAPTERS
00:00:00 Who is Dann Petty?
00:01:08 How we know each other
00:03:32 The power of asking questions
00:08:22 Overcoming rejection
00:10:05 The unexpected shy kid
00:15:26 Dann, the cartoonist
00:16:57 Why Dann loves teaching
00:20:49 Role of teachers in stifling or nurturing creativity
00:28:58 Finding mentors and leaning in
00:33:26 How Dann became a designer
00:43:47 How to be self-taught without structure
00:48:15 Great vs average creative folks (do vs think)
00:55:21 Joe Stewart on design doing vs design thinking
01:09:17 How Dann got hired at Medium
01:20:00 Dann's Y-Combinator story
01:26:05 What Dann learned from his adventures in SF
01:31:04 Role of creative / designer today
01:37:27 Putting yourself out there (fear of rejection)
01:40:36 Going where the clients are
01:45:27 What is on Dann's plate today
01:47:34 Final words from Dann
01:49:40 Closing remarks and farewell
#14 Yousuf Afridi — From visual design to leading business transformation
Season 1 · Episode 14
Wednesday, July 19, 2023 • Duration 03:18:21
Paul: Introduce yourself.
Yousuf: My professional journey has been both fun and rewarding, encompassing diverse roles such as a brand designer at a boutique corporate branding studio, digital producer then account director at a large ad agency, and management consultant at PwC.
You might be wondering, how did this guy start in visual design and end up leading business transformations for major corporations in Canada? Well, curiosity and an entrepreneurial spirit have been my driving forces, complemented by great mentorship along the way. These experiences have equipped me with unique vantage points for problem-solving and a versatile skill set for building solutions with incredible teams.
Today, I have the privilege of serving as the Head of Product Management and Strategic Design at PwC Canada, an iconic global enterprise with an impressive array of clients. My current practice area focuses on reimagining end-to-end customer and employee experiences. We design, build, and launch software to bring those experiences to life and enhance organizational capabilities to enable sustained success.
In my role, I foster an environment that enables pragmatic innovation, resulting in aligning siloed processes, integrating disparate technologies, and realigning incentives to successfully deliver customer/employee experiences that lead to business growth, increased customer satisfaction, and improved operational efficiency. It’s a wonderful blend of business, creativity, and technology.
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SPEAKER LINKS
Host, Paul Syng: https://linktr.ee/paulsyng
Guest, Yousuf Afridi: linkedin.com/in/afridi
_
EPISODE LINKS
Spotify, Apple, Anchor & more: https://anchor.fm/PAULSYNG
CHAPTERS
00:00:00 Yousuf on writing his LinkedIn bio
00:02:06 How we met
00:07:01 When a Pakistani studying at British School in Dubai
00:20:40 Immigrating to Canada
00:27:30 Being self-taught
00:30:00 Skateboarding and emulating
00:36:28 Starting a creative business at the age of fifteen
00:44:18 Mentorship and learning the business of design
00:49:41 What Yousuf’s mentor taught him
00:57:36 Asking questions vs having answers
01:03:05 How consulting firms differ from agencies
01:11:00 Coffee and creative career paths
01:19:03 Business case vs creative brief
01:21:50 Can agencies swim upstream?
01:38:36 First year in consulting
01:48:04 What working WITH clients looks like
02:00:32 What consulting and agencies have in common
02:16:23 What creative people do in consulting
02:25:59 Being authentic as your MOAT
02:34:08 Ways of working and how approaches differ
02:53:52 Curious creative consultant over conclusions
02:59:34 What is Yousuf focused on now
03:06:08 3001 Questions and final thoughts
03:09:52 Closing remarks
#13 Talica Davies (Sales Consulting) — How to start and sell your coaching services
Season 1 · Episode 13
Thursday, June 22, 2023 • Duration 01:38:37
Talica's sales career has spanned over two decades. She has expertise in selling products and services ranging from high-end apparel, investment management, high ticket coaching programs and consulting services. She has led business development and revenue growth strategies for top-performing wealth advisory teams and run sales departments for start-ups and established entrepreneurs.
(05:23) Lessons from closing 9-figure deals for individuals
(10:22) How to become the person that closes 9-figure deals
(13:05) Discomfort and uncertainty in sales vs regular 9-5 folks
(16:20) What advice would Talica give to her younger self
(19:17) How to care about and believe in what you’re selling
(24:24) How to step into the shoes of your customer or client
(27:27) Language vs intelligence
(29:59) What is sales?
#12 Anchal Kaushal (Somatic Sexologist) — The birds and the bees
Season 1 · Episode 12
Friday, May 12, 2023 • Duration 01:59:38
Anchal is a Certified Somatic Sexologist from the Institute of Somatic Sexology, Australia.
In addition to this, she is also a certified counsellor and Art Based Therapist and provides emotional support at sex and intimacy festivals all around the world.
Her mission is to support individuals and couples (of all genders and relational styles) to become an authority over their bodies and pleasure.
Using somatic embodiment tools, she guides you to develop a deeper connection with your body and sexuality, assisting you to let go of shame, conditioning and unhelpful patterns and open to more pleasure, purpose and choice.
She leads with an open heart & facilitates with knowledge, integrity, & wisdom.
(10:11) Early career as an Art Director working in an agency
(12:39) Relationships, sexuality and story of anguish
(21:34) The Birds and the Bees: society, family, talking taboo subjects
(34:56) Focus of society on the internal vs the external world
(38:48) Watching blue films (and their impact on thinking and beliefs)
(43:03) First-time encounters were pretty bad (we’ve all been there)
(47:55) Sharing your desires and listening to your body
(54:53) How males and females use sex (selection, attraction and scripts)
(01:10:20) With great power comes great responsibility (+intrinsic vs extrinsic)
(01:15:14) Daddy or mommy issues
(01:17:37) Anchal shares observations and common questions people ask
(01:34:56) How selection criteria vary for a short-term vs long-term mate
(01:37:32) The role of the head, heart and gut (awareness exercise)
(01:45:43) What fetishes, kinks and preferences say about us
(01:50:15) How and where to start your somatic journey (recommendations)
(01:53:58) Concluding notes and final thoughts
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