Dot Org: How Nonprofits Tell Their Stories

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EP 17: Building your nonprofit's storytelling culture, with Helene Prokesch

Season 1 · Episode 17

Monday, June 15, 2026 • Duration 31:32

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

If you’re a loyal listener of this podcast, or if you’ve followed me in any context – social media, my workshops about nonprofit storytelling – you’ve probably heard me talk about Lekotek of Georgia. For nearly 15 years I have been on the board at this terrific nonprofit in the Atlanta area. In that time, we have built up a culture of storytelling that I always reference as a model for other nonprofits of a similar size: meaning, relatively small. It’s only fitting that I’d devote a full episode of DOT ORG to interviewing the woman at the heart of the organization, Helene Prokesch. She’s been the executive director of Lekotek ever since she founded it in 1983.

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EP 16: Ethical storytelling for nonprofits, with Magdalena Verdugo & Frank Velásquez

Season 1 · Episode 16

Wednesday, May 27, 2026 • Duration 38:37

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

We’re 16 episodes in, and we’re breaking new ground: two guests! It's a special moment for a special subject: ethical storytelling, and how nonprofits protect our clients while advocating and fundraising for our organizations. My guests do exactly this through their work with YWCA Southern Arizona. Magdalena Verdugo is the Y's CEO. Frank Velásquez is the founder of 4 Da Hood. They join me on DOT ORG.

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EP 15: Documentary storytelling for nonprofits, with Candice Jordan

Season 1 · Episode 15

Tuesday, April 28, 2026 • Duration 38:37

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

This is an episode I’ve been anticipating for months, because it’s about a project I haven’t really said much about publicly. But it’s a project that means so much to me, and it’s a project that I think could be of such great use for nonprofits nationwide looking to, quite simply, change the conversation.

I was approached early last year by Candice Jordan, the Chief Development Officer for Atlanta Habitat for Humanity. She was interested in video beyond the ample video they already do. She was looking for a project of major scope that would change the conversation around affordable housing and place homeownership in the center of that. The result is a 15-minute documentary called Rooted that is rolling out publicly this spring.

Jordan is my guest for this episode of DOT ORG.

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EP 14: Lessons in nonprofit storytelling from a nonprofit news outlet, with Lucas Grindley

Season 1 · Episode 14

Wednesday, March 25, 2026 • Duration 35:03

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

Let me take you back almost five years. I had just accepted a job with Scripps Media to be a national correspondent. Scripps owns more than 60 local TV news stations. I would travel the country, putting together stories to air on all of those stations. The subject? The issues the news didn’t cover enough, and the people, groups, and communities bringing solutions. My first task was to become as well-read on as many issues as possible facing our towns and cities.

That’s when I discovered Next City, a nonprofit news outlet telling those very stories in print form.

Over the next few years, the perspective and insights I gathered from groups like Next City guided my own storytelling in so many ways. I’m a regular listener to their podcast. I’m happy to have their executive director, Lucas Grindley, on mine. He’s here to talk about storytelling from a nonprofit news model … and storytelling tips any nonprofit can use.

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EP 13: infusing your brand into your storytelling, with Ana Maria Páramo

Season 1 · Episode 13

Tuesday, February 24, 2026 • Duration 33:07

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

This interview is not only going to be insightful for you; it’s a personal one for me. In fall 2025 I produced an impact video for Community Farmers Markets in Atlanta. It was a true pleasure, because I’ve been going to their different markets for years. Working on their video, I was so impressed with CFM’s approach, in a few ways that I think will be illuminating for your organization: (1) having a brand and brand strategy that informs your storytelling goals; and (2) trusting your community with the challenges you face. My guest is Ana Maria Páramo, co-executive director and creative director of Community Farmers Markets.

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EP 12: Your nonprofit's video storytelling game plan for 2026

Season 1 · Episode 12

Tuesday, January 13, 2026 • Duration 25:14

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

As I record this, it’s early January. If you work with or lead a nonprofit, you’re probably either figuring out and embarking on your strategic game plans for the year. If that plan includes video – and it absolutely should, because of all the ways video tells your story best – I want to provide a framework for how to determine your investment in 2026. This is your nonprofit's video game plan for 2026. We talk larger strategy, dive into the two paths for video storytelling, and for each you’ll leave with three questions/prompts to get yourself and your organization started with investing in video in the year ahead.

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EP 11: successful video strategy for nonprofits, with Ashley Stewart of FreeRent.Org

Season 1 · Episode 11

Tuesday, December 9, 2025 • Duration 29:31

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

As someone who spends my days making videos for nonprofits, I always admire the nonprofits that have a clearly defined strategy for video. And in Atlanta, a recent client of mine is a perfect example.

FreeRent.Org is a young nonprofit, but you wouldn’t know it by their video output. They post everywhere, from Instagram to LinkedIn. They use videos on their web site. And they recently brought me in for a video specifically geared at a major fundraising event. They do it on all fronts, and they do it well. My guest is Ashley Stewart, the executive director of FreeRent.Org, with a thoughtful look into how they thrive.

FREERENT.ORG IMPACT VIDEO: https://www.youtube.com/watch?v=PW8Y16ryv34

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EP 10: Ten lessons on nonprofit video storytelling from ten episodes of Dot Org

Season 1 · Episode 10

Tuesday, October 28, 2025 • Duration 14:50

This is Episode 10. It’s a milestone episode. Double digits. And in each of the first nine, I can tell you how I feel when I finish listening. Invigorated. Ready to get out there and do what I love for this space. And thankful for all the nuggets of insight provided by our guest.

I want to try to capture that in this episode by mining those insights, specifically those about video. We’re switching it up a bit. No guest today … it’s just me. And I’ll be going through ten lessons from ten episodes of Dot Org about nonprofit storytelling through video. We all know video can be complicated. It can be intimidating. It can challenging. And that’s just doing one video, let alone building a strategy around it. But not only is it possible to fundraise and raise awareness through video, I’d say it’s essential for long-term growth.

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EP 9: the pillars of nonprofit storytelling, with Kacey Koeppel, The Pink Agenda

Season 1 · Episode 9

Monday, October 6, 2025 • Duration 32:14

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast. is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

Sometimes organic conversations just turn into a podcast, and that's what happened here. I was chatting on Google Meet with Kacey Koeppel, associate director of the Pink Agenda, and the discussion was so rich that I inquired, "Do you think we could continue this on my podcast?" In this episode, Koeppel speaks about the pillars of nonprofit storytelling and how to approach it, no matter your nonprofit's size.

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EP 8: empowering nonprofits to share their story, with Lasima Turmon, Community Foundation CSRA

Season 1 · Episode 8

Wednesday, September 10, 2025 • Duration 32:05

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast. is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

For Episode 8, I'm excited to bring in Lasima Turmon, program director for the Community Foundation for the Central Savannah River Area. I gave a workshop for her foundation last month, and it was a rich, rewarding conversation about video storytelling. The concerns and questions on the minds of those in the room are among the many things we discuss here.

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Dot Org: How Nonprofits Tell Their Stories – Details, episodes & analysis

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Dot Org: How Nonprofits Tell Their Stories – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Youtube1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Youtube1