Don't VLOOKUP – Details, episodes & analysis

Wyatt Lowe, VP of Growth at MaryRuth Organics, unpacks how to build a high-output, omni-channel growth engine. From revamping media mix models to measuring the halo effect of TikTok and Meta on retail, Wyatt shares the data-first tactics fueling their nine-figure brand.

Kristin Swarek, CFO and COO of Caden Lane, shares how she bridges finance, operations, and marketing to build a profitable and scalable DTC brand. From leveraging contribution margin to inform marketing decisions to ensuring operational efficiency at scale, Kristin offers a unique perspective on running a nine-figure eCommerce business.

We sit down with first-time founder, Sam Cox to chat through her journey from pre-launch, to raising capital and most recently being featured on Shark Tanks Season 15 finale. Some highlights:

7:05 - Bulletproof de-risk launch strategy so you don't lose all your money

17:07 price testing and how to use psychology to drive higher pricing.  

19:49 how to drive higher subscription rates by decreasing the subscription quantity 

22:17 how to leverage surveys to learn from your customers and drive product adoption

26:15 How to measure Amazon

32:13 North Star - Contribution margin. 

37:07 CX as a sales channel 

Simon Wool sits down with us LIVE at DTSki Aspen to talk about his experience as a Fractional CMO for eCommerce brands.

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Connor Dault sits down with us to talk about how Caraway’s growth team is leaning in to (or moving around) the latest trends in the industry.

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We sit down with Joe to chat about how the finance functions helps to build operational efficiency and scale within organizations ranging from $50M - $2 billion in sales.

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How many former management consultants do you know went to business school (many actually), but then ended up at a hyper-growth crochet kits for beginners eComm brand (rare, very rare).

24/7 finance and consulting people this one is a treat as Audrey Cao, Head of Marketing @ The Woobles, highlights the freedoms of working in a startup culture that can also still be extremely growth and data-driven.

Yet Audrey hasn’t lost her consulting roots as she provides some very tactical advice around survey design that directly leads to customer actions and tangible ROI.

We sit down with Jon to chat about all things TikTok Shops, how practicing medicine and e-commerce are actually very similar and common pitfalls he sees amongst brands

Will and Teddy sat down with Cherene to discuss how her past career stops have informed her current leadership approach at ILIA Beauty, as well as the skills and traits she looks for in great eComm operators.

Celina Wong is the current CEO of data consultancy Data Culture, and previously the Head of Data for 3 consumer startups, 2 of which were acquired, including TULA Skincare by P&G. She discusses how to build high-performing data teams & cultures, including breaking down the barriers between various functions.