Explore every episode of the podcast Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #224 - How to make MORE sales (faster) from your email list - with Kennedy from Email Marketing Heroes | 27 Aug 2024 | 00:38:24 | |
The way we consume things is changing.
We’re so distracted and overwhelmed as a society, that even the way TV is produced is different.
For example, producers like Netflix are developing shows to cater to two screens: the TV, and the phone in our hand we’re scrolling through as we watch.
If this kind of behaviour is true across all mediums, what do we do to keep our audience engaged through our marketing?
Today, our guest Kennedy from Email Marketing Heroes is here to let you in on the secret that has helped his and his clients’ businesses not just reach, but engage more and more people. Kennedy is a dear friend of mine, a marketing genius and one of the brains behind the Countdown Hero Timer.
Whether you're aiming for more sales, more appointments or just want to grow a fiercely loyal audience, he has some actionable strategies and insights on reaching your goals and making more sales faster - all from your email list.
We chat about the importance of establishing a core email list, why deepening relationships with the people on it is more important than your subject line and how consistent you need to be with sending to your list in order to stay visible.
No matter the number of people currently on it, your email list holds so much potential in helping you make the kinds of sales you’re really after. Master the art of engagement with the humans whose attention you have right now, and you’ll be on the fast track to significantly boosting your sales.
LINKS:
Connect with Kennedy:
Website: https://www.emailmarketingheroes.com Podcast: The Email Marketing Show | |||
| #223 - 7 Questions To A Sold-Out Offer (Everytime) | 20 Aug 2024 | 00:16:16 | |
Too often, making a sale feels like trying to get blood from a stone.
You’ve poured your heart, soul, time and money into creating your offer, but when it comes to launch time, the sales count leaves a lot to be desired.
So what can we do to make sure our offer not only sells, but sells OUT every single time?
The answer: you need to create a “hells yes” offer. This means your offer is crazy valuable, clear to understand and exactly what your audience needs.
Today, I've got a simple exercise you can do to make sure your offer is irresistible to your ideal client and infinitely easier to sell.
I recommend grabbing a glass of wine or a cup of coffee, finding a quiet spot and diving into these 7 questions that will help turn your offer into one that’s undeniably a “hells yes” to your audience!
These questions are powerful tools to help you create a sold out offer every time you launch. Not only that, but take the time to ask them and you’ll be well on your way to helping your clients kick some serious goals!
LINKS: | |||
| #214 - What is a Sales Ecosystem and why do you need one for your course? | 18 Jun 2024 | 00:15:22 | |
Have you ever been told that you could be just "one funnel away from a million dollars"?
While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.
So, what can you do instead that works easier, better and faster?
Today, we’ll explore creating a sales ecosystem, which includes these three main components:
By integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind.
So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.
LINKS: | |||
| #124 - Lead Magnet smackdown - Which one is best? | 08 Nov 2022 | 00:20:32 | |
Things You’ll Learn in this Episode of Doing it Online:
There are so many different types of lead magnets to choose from to help you grow your list, but they’re not all created equal.
Choosing the right one to build your list with (in line with your goals + offers) is so important because that one innocent lead magnet is going to impact the audience you attract…
…and then in turn your results and sales.
So, it’s important to know what your options are, and then cross-check them with your goals, as well as knowing what to look for as you track their performance.
We give you everything you need to do that in this episode, so give it a listen and let us know how you go! Want More?
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| #123 - How to choose the best course platform for you | 01 Nov 2022 | 00:15:32 | |
Did you know choosing the right course tech and getting those pieces set up in your business properly will not only make your life infinitely easier…
…But your client’s experience will be infinitely better too.
And because there’s a million and twelve course-building platforms to choose from and new shiny ones popping up every second day, it’s so hard to know which one is right for you, your course and your business…
Which is why we got all nerdy over courseware on the podcast this week, where we talked about which platforms are great for what (+ why) and are helping you decide which one is right for you…
So now you can make an informed decision and get your course off to an amazing start. (Without having to sign up for a million free trials and spending 3 days unsubscribing from them all again. Anyone?)
So, let’s dive in… Want More?
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| #122 - Spring clean your biz | 25 Oct 2022 | 00:11:36 | |
Things You’ll Learn in this Episode of Doing it Online:
On the podcast this week we’re looking at 3 ways to Spring clean your business.
Because yep, we’re in Australia so everything is weird and backwards.
But, whether you’re in Pumpkin Spice Latte season or you’re here in The Upside Down with us (IYKNK), it’s still so important to stop and take a moment, dust off some old goals and make the most of these last couple of months…
Let’s dive in, it’s time to revisit and reset old goals, free up your time and get the momentum you and your business need… Want More?
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| #121 - Multiple Products Mayhem (How many offers is too many?) | 18 Oct 2022 | 00:17:23 | |
Things You’ll Learn in this Episode of Doing it Online:
When you have an offer that sells easily.. And reliably (as in, whenever you promote it, there are people waiting for it and excited to jump in), it is going to be so much easier to grow and scale your business #facts.
So, how do you get an amazing offer like this?
And if you get one should you have then have two? (Two has to be better than one, right?)
Or three? Or more? Or less?
How many offers do you need to grow your business?
Well, don’t ask the internet (or do but be warned), because there’s a multiverse of opinions on this.
But you’re here, and this is our podcast, so we’re going to give you ours… Want More?
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| #120 - Can you over-deliver with your free stuff? (Encore) | 11 Oct 2022 | 00:26:12 | |
Things You’ll Learn in this Episode of Doing it Online:
If you’ve ever been afraid about how much content you can give away for free...then this episode of the Doing It Online podcast is for you.
We’ve been taught for a while now that there’s a super delicate balance we all need to meet… we have to give away just enough content to entice people and show them we know our stuff…
...but not too much that they won’t want to buy with us…
But, is that actually true?
And how do we know how much is too much? Can we actually find that balance? Or is it a mythical quest like finding a unicorn or a pot of gold at the end of a rainbow?
Well, I’m giving you the goods in this episode and let me tell you…
If you don’t feel empowered and free after listening...then you listened to the wrong episode. Want More?
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| #119 - 3 things I stopped caring about this year (that helped grow my business) | 04 Oct 2022 | 00:11:32 | |
Things You’ll Learn in this Episode of Doing it Online:
This week on the podcast I’m taking you behind the scenes (or really into my brain) and sharing 3 things that I’ve stopped caring about this year…
…and how doing so has actually helped grow our business. (The second one still hurts a bit, but it was necessary!)
It’s short, sassy (not sweet) + might help you let go of a couple of things that aren’t serving you either... Want More?
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| #118 - Cohort vs Evergreen - Which is Best for Your Course? | 27 Sep 2022 | 00:18:06 | |
Things You’ll Learn in this Episode of Doing it Online:
This week we’re taking a big crunchy bite into one of the biggest decisions you'll need to make when creating your course...
The big Q: Live or evergreen?
Which one is going to be best for you + your clients? There's a lot to consider with this one simple question. And while nothing is set in stone, and you can change your program down the track if you need to, (Yay for being the boss!), it is so much easier if you can get it set up right from the start. And that’s exactly what this episode is here to help you with! It’s a juicy one! Enjoy! Want More?
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| #117 - 5 Simple ways to scale your program support (without losing the personal touch) | 20 Sep 2022 | 00:21:31 | |
Things You’ll Learn in this Episode of Doing it Online:
You want to serve MORE people and make MORE sales, but you also want to make sure every single one of your clients gets incredible, personal support as your course grows…
Right?
Oh, and it also needs to be sustainable (+ enjoyable) for you and your team to deliver…
Are you asking for too much? No way!
In this episode, we’ll look at 5 simple ways you can add scalable support to your program, without losing the human, personal feel and being manageable for you, whether you have 5 clients or 500. Want More?
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| #116 - 3 Reasons Your Funnel Flopped | 13 Sep 2022 | 00:21:40 | |
Things You’ll Learn in this Episode of Doing it Online:
Why isn’t your funnel working?
Or is it working brilliantly and you just don’t know what you’re looking for?
Funnels are powerful (even magical?) but they’re also tricky to get right if you’re not sure what you’re doing!
So, in this episode let’s look at 3 reasons why your funnel flopped…
And what you can do about it! So your funnel can do what it was created to do: bring you sales regularly, reliably every single week. Want More?
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| #115 - Hate sales calls? Try this instead! | 06 Sep 2022 | 00:19:15 | |
Things You’ll Learn in this Episode of Doing it Online:
Hate sales calls? This is your permission (you didn’t ask for and don’t actually need) to stop what you’re doing and listen to this episode because…
You don’t need to make calls in order to make sales and your conversions can be even higher without them.
That’s right, there IS another way!
And if hearing that has you fist-pumping the air with excitement, then make sure you join me for Evergreen Sales Machine, a free live 90-min group coaching session, where I’ll walk you through the 3 steps you need to make 5 program sales (minimum) EVERY week, without sales calls or stressful launches!
(Yep, even if you have a premium offer!)
It’s LIVE, it’s FREE and I can’t wait to see you there!
Until then, enjoy the episode! Want More?
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| #213 - 3 things you need to change in your business to survive in 2024 | 11 Jun 2024 | 00:19:26 | |
I recently celebrated a big milestone – five years in business! Reflecting on this journey got me thinking about how different it's been from my first online venture, a blog. Market maturation is a big reason why. Remember those free-wheeling blogging days? We were all about sharing knowledge and building communities. But as the market matured, things got more competitive. Higher-quality content became the norm, and established media crowded the space. That's market maturation at work! The online course industry, my current playground, is experiencing a similar shift. Those early days felt like a gold rush for creating and sharing knowledge. Now, market maturation is changing the game. There's more competition, and learners expect top-notch production and in-depth content. But here's the good news: market maturation can be your friend! In the episode, I share three key takeaways I've learned to navigate this evolving market:
By understanding market maturation and implementing these tips, you can position yourself for long-term success in the online course world.
LINKS:
Resources mentioned: Hello Funnels Live Event | |||
| #114 - Is Circle a better Facebook alternative for your online community? | 30 Aug 2022 | 00:13:08 | |
Things You’ll Learn in this Episode of Doing it Online:
We’ve got a ‘Tech Tryout’ episode for you today! Where we have a play around with some new tech and then give you the pros, and the cons and help you decide if it’s something you want to try out in your own business.
And today we’re looking at Circle, which is a Facebook alternative for your online community. Want More?
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| #113 - 3 simple tweaks to sell well in a c**p economy… | 23 Aug 2022 | 00:20:07 | |
Things You’ll Learn in this Episode of Doing it Online:
Is it possible to sell well in a weak economy?
We say yes!
And this episode is bringing you 3 simple things you can do that won’t mean starting from scratch or cost you precious hours. We’re talking small, simple and effective tweaks to make more sales in a c**p economy.
(While staying in integrity. Of course and always.)
Enjoy the episode! Want More?
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| #112 - 3 ways to raise your prices (& how to when it’s the right time…) | 16 Aug 2022 | 00:19:48 | |
Things You’ll Learn in this Episode of Doing it Online:
The chances are, it’s probably time your prices got an upgrade. Especially if you’re a service provider, you need to be raising your rates at least once a year, so in this episode we’ll look at 3 ways to do just that.
No matter how you are packaging up your expertise and your time, the following applies to both online course prices and even service providers and their offerings…
So, let’s dive in! Want More?
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| #111 - How to ”fake” a 7-figure team on a teeny budget | 09 Aug 2022 | 00:14:21 | |
Things You’ll Learn in this Episode of Doing it Online:
You need a team for your online business, but you also need it on a budget? No problem! We’ve got some finance-friendly ideas to help you “fake”a 7-figure team so you can spend time actually growing your business and afford one for real.
They may not be as cost-effective as a full-time VA, but they can take a few things off your plate which might be just what you need so you can reinvest that time back into your business and grow…
…and then eventually hire the team of your dreams.
Tools mentioned
Want More?
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| #110 - Are you making this crippling mistake with your course? | 02 Aug 2022 | 00:24:04 | |
Things You’ll Learn in this Episode of Doing it Online:
So you want to create an online course? And you want it to SELL. So, “I’ll just make a cheap one.” You think. That’ll sell better, right?
Erm… Let’s chat about that in episode #110…
Deciding to create an online course in order to reach more people, and break through the ceiling of 1:1 is a great decision…
However, the problem comes in with the decisions that people make next, in terms of what type of course they create, how they structure and price it.
And if you get those decisions wrong, you’ll find yourself up against some crippling outcomes…
But! You can avoid them all with these 3 steps to creating a high-value program… Want More?
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| #109 - 3 unusual ways a course can help grow your business | 26 Jul 2022 | 00:11:13 | |
In this Episode of Doing it Online:
…and more!
In today’s episode, we’re looking at 3 unusual ways that an online course can help you make more money, and have a bigger impact…
…and grow your business!
And not just in the all-in, take over your entire business kind of way…
Because once your course is created, it becomes an asset that can slot into your business growth strategy in a number of ways.
So let’s dive in! Want More?
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| #108 - 6 Proven strategies to sell more courses in 2022 | 19 Jul 2022 | 00:18:56 | |
Things You’ll Learn in this Episode of Doing it Online:
You need some simple and proven marketing strategies if you want to make more sales of your online course than ever this year! And in this episode, I’m giving you 6 strategies to choose from…
And if you’d rather just sit down with me and map out a marketing plan for your biz together then you need to join 6-Figure School…
Over the 6 days of epic training, we’ll literally sit down and map out a plan for your 6, or even 7-figure course sales and marketing plan for the next 12 months...
And I’ll be there, LIVE to answer all your questions.
It’s value-packed, and will make a huge impact on your business. Tickets are only $66, but the doors are only open for a few more days, so get your skates on! Want More?
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| #107 - Stop doing these things if you want a 6-figure course… | 12 Jul 2022 | 00:19:33 | |
Things You’ll Learn in this Episode of Doing it Online:
An amazing new episode AND exciting news today because…
…Our much raved about 6-Figure School is back and the doors are OPEN! All the details are here and for a limited time only you can snap up your ticket for 50% and only pay $33!
Once you’ve done that, tune in to this episode, we’re I’ll take you through 5 things you need to stop doing if you want to scale up your online course to 6-figures and beyond.
We’ve all made these mistakes, sometimes more than once. And if you don’t catch them and make some adjustments, they’re holding you and your biz back… Want More?
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| #106 - Are funnels ”toxic marketing”? | 05 Jul 2022 | 00:24:59 | |
Want to know how to sell without being sleazy, pushy or annoying? And how can you use the amazing world of funnels and automation and not be gross? This episode will give you some points to ponder. Toxic marketing. Let’s go there.
In this Episode of Doing it Online:
The thing is, at the moment there’s a bit of chatter and a lot of people getting mad at what they perceive to be toxic marketing…
So, how do you sell without annoying or offending people? And without feeling gross?
Well, if you’ve got an internal struggle going on about selling (and selling on autopilot especially!) I’m sharing a few thoughts about what I see happening in the online marketing world and also offering some of what is working (and feels good!) for us.
Dive in! Want More?
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| #105 - New ”shortcuts” for creating a successful course | 28 Jun 2022 | 00:16:11 | |
Things You’ll Learn in this Episode of Doing it Online:
So you think you want to create an online course?
(Yes, you do, trust me you do.) In fact, if I’m not talking about funnels, you’ll probably find me raving about how amazing, biz-changing and life-changing having an online course is…
But the dark side of these bad boys is that they are mega-time consuming.
Guess what, though…there are a few options for an easier way to create a successful online course that brings in all the amazing benefits, (reach more people, more revenue etc) but with WAY less stress and time. And today, we’re looking at a few of those alternatives, (or shortcuts) to do exactly that!
So, if you’ve ever asked yourself: isn’t there an easier way to create an online course AND still make it profitable? This episode has a few specific ideas for you (still sleaze-free) that’ll make your online course creation life so much easier…
It’s a must-listen. Want More?
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| #212 - Are YOU the problem with your offer? | 04 Jun 2024 | 00:13:12 | |
Are you finding it difficult to sell your online courses or offers right now? Let's be honest, things have gotten tougher lately, and I’ve been having so many conversations in our community and in my DMs about just how slow things are. So what’s the secret sauce to actually making sales? For 90% of us, the answer isn’t in our marketing - it’s in the offer itself. Before you go and try new selling tactics or binge on other people’s launch debriefs, let’s look at the basics. Is your offer the right fit for you? Does it suit the life you’re hoping to live, as well as address the needs of your audience? Today I’m going to run you through:
So, have a think about what you really want for your business. How do you like showing up? How do you like to sell? There’s no wrong answer here, and once you figure out how to tweak your offer to maximise your time, energy and joy, you’ll be on the right track to seeing your online sales grow. LINKS:
Resources mentioned: Hello Funnels Live Event
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| #104 - Ultimate beginners guide to list building (Encore Episode) | 21 Jun 2022 | 00:26:50 | |
As much as I love nerding out on the more advanced stuff, the thing is, you don’t get to enjoy that kind of advanced nerdiness unless you’ve got some of the basics in place.
And in this week’s episode of The Doing it Online Podcast, we take things back to the start and zone in on everything ‘list building.’
A lot of people that jump into our eCourse Empire program are right at the start of their journey, so, I’ve put together a bunch of questions I get asked on repeat. But essentially, it all comes down to one question:
‘How do I grow my list?’
So, think of this as an Ultimate Guide — Q + A style.
If you’re in the beginning phase or the re-starting phase or the “oh shit, I really should get around to that whole list-building caper” phase, this is for you… Things You’ll Learn in this Episode of Doing it Online:
(And MORE - this episode covers a lot of ground.)
Want More?
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| #103 - 3 ways a $27 can help you sell more courses | 14 Jun 2022 | 00:24:57 | |
Things You’ll Learn in this Episode of Doing it Online:
In this episode, we’re looking at 3 ways that a small offer (or what we call a Mini-But-Mighty offer) can help you sell more of your higher-ticket courses…
We’ve seen it work live-action in our own business and with our eCourse Empire members, over and over again…
And now that our Funnel Fuel VIP waitlist just opened, you’ll be able to see it work in your own business if you join!!
Funnel Fuel is the program that will give you my exact process in a simple, step-by-step program, (full of plug + play templates!) to help you to create, launch and start making sales from your own Mini-But-Mighty funnel…
So you can finally grow your business as fast as you want!
Why join the VIP waitlist?
Firstly, it’s the only way to actually get access to Funnel Fuel as it's only available to our eCourse Empire members.
Plus, when you join the list, you’ll unlock…
AND… Just to sweeten the deal, if you’re the very first person from the waitlist to join Funnel Fuel when the doors open you’ll get the whole program for FREE + a $500 cash bonus. What are you waiting for? Want More?
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| #102 - ”How the heck do you launch an online course in 2022” - Part 4 | 07 Jun 2022 | 00:21:23 | |
Things You’ll Learn in this Episode of Doing it Online:
This is the final segment of our four-part mini-series!
Over these 4 episodes, we’ve stepped you through everything you need to know to create and launch an amazing and highly profitable program in 2022…
It’s basically been a condensed version of one of the projects we have inside eCourse Empire…(minus all the support, worksheets etc, but it’s still going to give you lots of great info to get you started!)
So far we’ve narrowed down your ideas, the best delivery format for you and your audience, how to price it…
And in this episode we’re looking at the final puzzle piece: launching.
I’m going to share with you what we recommend for a first launch, as well as some common mistakes (and what to do instead), so that your first launch is as successful as humanly possible.
Jump on in! Want More?
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| #101 - ”How the heck do you launch an online course in 2022” - Part 3 | 31 May 2022 | 00:20:40 | |
Things You’ll Learn in this Episode of Doing it Online:
How the heck do you launch an online course in 2022? (PART 3!)
Great question! In fact, we love it so much we’re kicking off a new series just to answer it!
Over the next few episodes, we’re going to get our practical hats on (as you know I love to do) and I’m going to walk you through the process of how to launch your own online course…
Step by step.
It’s basically a condensed version of one of the projects we have inside eCourse Empire…(minus all the support, worksheets etc, but it’s still going to give you lots of great info to get you started!)
So far in this series we’ve narrowed down your ideas, we’ve looked at what format is best for your program, and now, in part 3, we’re looking at how to price your program. The juicy stuff.
There’s lots of layers to this and it’s critical to get it right, so I help you break it all down.
Jump on in! Want More?
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| #100 - The Best Ever Biz + Life Advice… | 24 May 2022 | 00:12:00 | |
In this Episode of Doing it Online:
Episode one freaking hundred.
You know we had to celebrate this awesome milestone, right? That’s right, we want to collaborate with you in creating something super special (+ useful!)
So, we’re curating a beautiful new guide on ‘The Best Ever Advice’ to be available (+ free!) for everyone to download.
We’re talking the most useful, business and life-changing nuggets of gold.
My team and I are sharing our fave pieces of life-changing, biz-changing advice… Want More?
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| #99 - ”How the heck do you launch an online course in 2022” - Part 2 | 17 May 2022 | 00:26:21 | |
Things You’ll Learn in this Episode of Doing it Online:
How the heck do you launch an online course in 2022? (PART 2!)
Great question! In fact, we love it so much we’re kicking off a new series just to answer it!
Over the next few episodes we’re going to get our practical hats on (as you know I love to do) and I’m going to walk you through the process of how to launch your own online course…
Step by step.
It’s basically a condensed version of one of the projects we have inside eCourse Empire…(minus all the support, worksheets etc, but it’s still going to give you lots of great info to get you started!)
Last week you narrowed down your course ideas and now in part 2 we’re going to look at putting a plan around your idea and how you can make that amazing for your clients, and makes sense for your business too...
So jump in! Want More?
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| #98 - ”How the heck do you launch an online course in 2022” - Part 1 | 10 May 2022 | 00:16:27 | |
Things You’ll Learn in this Episode of Doing it Online:
How the heck do you launch an online course in 2022?
Great question! In fact, we love it so much we’re kicking off a new series just to answer it!
Over the next few episodes, we’re going to get our practical hats on (as you know I love to do) and I’m going to walk you through the process of how to launch your own online course…
Step by step.
It’s basically a condensed version of one of the projects we have inside eCourse Empire…(minus all the support, worksheets etc, but it’s still going to give you lots of great info to get you started!) And in part 1 I’ve got an exercise for you to help you narrow down and figure out what your online course could be about… Want More?
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| #97 - How to avoid the ’Covid Launch Curse’ | 03 May 2022 | 00:15:48 | |
Things You’ll Learn in this Episode of Doing it Online:
Hey entrepreneur! Do you have your new badge yet? The one that says “YAY! I’m a REAL entrepreneur now because sh*t hit the fan in the middle of a big launch?”
It could be Covid. It could be that your team or family got sick…
And while the old rite of passage for an online entrepreneur used to be: “My webinar crashed and burned so I must be a REAL entrepreneur now!”
This is the new rite of passage.
And let’s face it, it’s not just covid that can show up during a launch, all kinds of things can happen.
Life just shows up.
And it's made it more clear than ever how much it sucks to rely on a launch, AND for a launch to rely on YOU…
Because “life” happening at launch time, can affect your revenue, your community engagement and customer care, in a really big way…
But don’t stress, because in this episode, we dive into a few ideas to help you “life-proof” your launches! Want More?
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| #96 - Could you 10x your business by BUILDING funnels (and how do you do it)? (Encore Episode) | 26 Apr 2022 | 00:26:42 | |
Things You’ll Learn in this Episode of Doing it Online:
Funnels can be kind of addictive, so we totally get that.
But lately, I’ve noticed a trend in questions coming my way. Because I’ve been hearing from a lot of people who’ve loved building their own funnels with us and are thinking of adding funnel-building to their services.
And guess what? Right now, the demand for funnels is growing…
But! There’s this huge gap in the market, of people who can actually step in and build them.
Not just the tech and actually building it, but someone who knows the strategy AND the tech.
Someone who can advise people on the bigger picture, and make that picture happen.
And these people? They’ll be the unicorns of the internet. Or, as we’ve termed them…
...Funnel Pro’s.
So, not only do we chat together over the pro’s + con’s of becoming a Funnel Pro, but I’m also creating a couple of awesome resources and tools for the Funnel-Pro-Curious out there…
If you want to nab them, then head to beafunnelpro.com and pop in your details and I will send you them all when they’re done! Want More?
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| #95 - What to look for in a funnel pro (if you are hiring out your funnels) | 19 Apr 2022 | 00:24:58 | |
Things You’ll Learn in this Episode of Doing it Online:
…And more… So, you’re thinking your business could benefit from a brand new, shiny funnel? (One that actually freaking works.)
But you don’t want to build it? And now you need a funnel-builder… but you don’t want just anyone, you want a unicorn.
Someone who can be a trusted advisor and give you the funnel strategy AND technical execution that makes sense for you, your business and your goals…
So where do you find them? And what are you actually looking for? This episode is for you. I’m walking you through exactly what to look for when hiring a Funnel Pro, where you can go to find them and so many more of your funnel-build questions! Want More?
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| #211 - If launching feels hard right now : listen to this | 28 May 2024 | 00:16:08 | |
Let's face it, launching online programs in 2024 is rough. It just keeps getting harder, and there's no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you're not alone. So, what's the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income. Forget the one-size-fits-all funnel. We teach our clients to build an ecosystem that consists of three parts: Social Sales System (aka InstaATM): This is your sales engine on autopilot, powered by the magic of ManyChat and a few automations.. Email Engine (aka M3 Funnel): This is your tireless salesperson, working 24/7 to turn leads into sales with a nurturing sequence. Evergreen Launches: We're not ditching launches entirely, but we're making them evergreen. This isn't a get-rich-quick scheme – it's about building a sustainable business. After a few months of implementing this ecosystem, you'll not only have a well-oiled sales engine, but you'll also have a system that pretty much runs on autopilot. This frees up your time and energy to focus on what truly matters – growing your business and serving your clients. We've got a free tool to help you see the potential – a calculator that lets you plug in your numbers and project your monthly revenue with this system in place. Head over to hellofunnels.co/quit (as in "quit launching") to check it out.
LINKS:
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| #94 - 3 ways to know you’re ready to BUILD funnels | 12 Apr 2022 | 00:15:35 | |
Things You’ll Learn in this Episode of Doing it Online:
This episode is for the ‘Funnel Curious.’ You’ll know that’s you if you've ever wondered if funnel-building is right for you… Maybe you’ve dabbled in funnel-building, or just thought about it. How do you know if adding that to your services for your clients will help you grow your business and get where you’re wanting to go? Well, I’ve actually got 3 simple ways to run yourself through a bit of a mental checklist to know for sure. And I’ll walk you through them in Episode 94. Want More?
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| #93 - What funnels are REALLY working in 2022 | 05 Apr 2022 | 00:25:55 | |
Things You’ll Learn in this Episode of Doing it Online:
Today I’m going to spill the tea on what we’re seeing working (or not working) in funnels right now… As with everything, there’s always trends and things are always changing. And it seems especially in the last few years that the world has been changing rapidly.
So whether you’re creating funnels for yourself, or (more importantly) for others, it’s so critical that you have your finger on the pulse, so you know what is or isn’t working so you and your clients can get the results you’re after.
I’m a big believer that the right funnel, at the right time, done in the right way, is such a powerful life-changing, business-changing tool…
So let’s dive in.
TOOLS MENTIONED IN THIS EPISODE: Want More?
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| #92 - Ask Kate anything | 29 Mar 2022 | 00:21:36 | |
Things You’ll Learn in this Episode of Doing it Online:
…and MORE…
It’s my birthday this week! Hip hip HOORAY!
So, to celebrate I thought we would do an ‘Ask Kate’ episode.
We asked our lovely community for the burning questions they’d love me to answer, and I've pulled together some of my favourites.
There’s heaps of gold nuggets in this episode!
So without any further fanfare (I’ll save that for all the birthday party celebrations!)
Dive on in… Want More?
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| #91 - BIG Lessons from creating our funnel certification program | 22 Mar 2022 | 00:25:00 | |
Things You’ll Learn in this Episode of Doing it Online:
Our first-ever cohort of Funnel Pros graduated from our certification program recently and we are SO proud.
Not just of our wonderful Certified Funnel Pros, but of the program itself.
Funnel Pro is our amazing, brand new 12 week Certification Program and the process to create something as high quality as this, with so much incredible baked-in support, wasn’t an easy feat! And as always, we like to pull back the curtain and walk you through what worked, what didn’t, and how we went about creating a Certification Program…
So, if you’ve thought about creating a certification program or you’re just really curious about what the difference is between an online course and a certification, we’re spilling all the details here.
And if you are looking for someone amazing to come and build your funnels, we have an awesome group of ladies who would absolutely love to help you out! Check out our Funnel Pro directory here.
PLUS! If you’re interested in becoming a Funnel Pro yourself, we’re kicking the next round off again in May. We’ve already booked out about a third of the spots available, so get your application in quickly.
Next round is going to be bigger and better again… Want More?
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| #90 - My 3 fave funnels - which will be best for you? (Encore Episode) | 15 Mar 2022 | 00:15:06 | |
Things You’ll Learn in this Episode of Doing it Online:
We’re talking nerdy, my favourite thing to do!
More specifically, we’re talking funnels. I’m going to geek out with you and share my three favourite funnels. (Yes, there’s more than one.)
Most people think that funnels only serve one purpose — to make more sales. But actually, this isn’t the case. And if you have an online business there are actually three different types of funnels you need. Don’t panic - you don’t have to set them all up at once! But when you do have them all up and running it becomes this incredible ecosystem.
As one grows then the next one grows and it comes around and around again. If you’re a nerd like me, it’s quite a beautiful thing to watch.
So that’s what I’m going to walk you through today. Get ready to get nerdy with me. Want More?
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| #89 - Q: Do I really need to do social media in 2022??? | 08 Mar 2022 | 00:17:14 | |
Things You’ll Learn in this Episode of Doing it Online:
Do you really need social media in 2022?
That’s the question a LOT of people are asking themselves. Are you? Maybe you’re feeling like social media is a bit like a bad boyfriend that you’re just trying to keep happy…
…but getting nothing in return?
Or maybe you are worried about the political, social and even moral implications of using certain platforms. If so, then this episode is for you! It’s a Q+A style, where I take you through some questions to work out what’s going to make sense for you, your business and your audience.
If you’re ready to break up with social media, give this a listen first. Want More?
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| #88 - You’re growing fast, but the wheels are falling off! (Part 5/5) | 01 Mar 2022 | 00:26:34 | |
Things You’ll Learn in this Episode of Doing it Online:
Welcome to part 5 of our brand new 5 part mini-series, where we’re sharing some of our favourite action plans from inside our eCourse Empire program! And today, in part 5, we’re talking to people who are growing fast, but they’re finding that the wheels are falling off a bit… or a lot. If this is you, then you’re already kicking ass, you’re hitting that multi 6-figure mark… …But you’re also burning out… …Your to-do list just keeps getting longer, no matter how much you’re working.. …And you just need a freaking break! But you can’t stop… This episode is for you. Your action plan is waiting for you! Want More?
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| #87 - Have an offer that sells but can’t seem to scale? (Part 4/5) | 23 Feb 2022 | 00:20:14 | |
Things You’ll Learn in this Episode of Doing it Online:
Welcome to part 4 of our brand new 5 part mini-series, where we’re sharing some of our favourite action plans from inside our eCourse Empire program! Today we’re talking to people who have an offer that is selling well… …and they’re ready to scale. (BIG!) It's a frustrating place to be. If you’re here then you might be feeling like you’re doing all the right things and now you just need to hit the gas and crank up the gears… …but nothing happens. But don’t worry! That’s exactly why I’m bringing you the goods in this episode so you can get the momentum and growth you’re after, PROFITABLY and RELIABLY. (Yes, it’s totally possible!) Want More?
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| #86 - What to do with an offer that just doesn’t sell! (Part 3/5) | 15 Feb 2022 | 00:24:21 | |
Things You’ll Learn in this Episode of Doing it Online:
Welcome to part 3 of our brand new 5 part mini-series, where we’re sharing some of our favourite action plans from inside our eCourse Empire program! Last week we looked at the action plan for people who already have a bit of a following, but don’t have an offer,and today we’re talking to people who have an offer… …but it’s not selling. (Ouch.) If that’s you don’t stress, we’ve broken down your action plan into a couple of questions you can ask yourself to see what the main issue could be. And then have a few simple steps you can follow to get some momentum in your sales. Want More?
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| #85 - You’ve built a following... now what? (Part 2/5) | 08 Feb 2022 | 00:27:02 | |
Things You’ll Learn in this Episode of Doing it Online:
Welcome to part 2 of our brand new 5 part mini-series, where we’re sharing some of our favourite action plans from inside our eCourse Empire program!
People come into this program at all levels, we have people who are just starting out, and people who already have 6-figure businesses and are looking to scale. And we give them an action plan for where they’re at.
And that’s what this series is about!
While we can’t give you all of the extra goodies you get inside the program, like 1:1 feedback, page reviews, strategy, training and more…
…An action plan is an amazing place to start…
This week is for the people who have already built a following, but don’t have a leveraged offer yet.
In this episode I’ll walk you through our 5-step framework for getting your offer online and selling! Want More?
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| #210 - 3 ways to 2024-proof your webinars | 21 May 2024 | 00:11:35 | |
I love webinars. They're still one of my favourite ways to convert online, but let's face it – people's consumption habits are changing. I have seen so many business owners struggling recently with very low attendance rates, dismal consumption rates on their webinars and they’re starting to wonder whether webinars are dead. Well before you throw the whole strategy out, I’ve got three simple tweaks that can help your webinars convert for the sophisticated 2024 consumer.
Repurpose your webinar as an audio recording, basically a podcast episode. This lets folks consume your content while they're commuting, exercising, or tackling chores.
Let's be honest, attention spans are shrinking faster than a free sample table at Woolies. Instead of one long webinar, why not break it down into bite-sized, 10-minute modules? Think of them as "snackable content" – easy to digest and perfect for busy schedules.
Imagine a supercharged version of your webinar, condensed into a power-packed 10 minutes. This "mini-webinar" is a game-changer for warm audiences – people who already know you and trust your expertise. Use it to pique their interest and nudge them towards the next step, whether it's applying for your program or booking a sales call. Remember, by staying adaptable and meeting your audience where they're at, you can keep your webinars converting like crazy in 2024 and beyond. Just like anything in business, our customers needs change and it’s up to us to adapt. Just because a long webinar used to work, doesn’t mean it always will. If you’re willing to shake things up, you’ll see your conversion rate increase.
LINKS:
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| #84 - No offer and no list? Here’s your 6-month action plan to fix both! (Part 1/5) | 01 Feb 2022 | 00:32:11 | |
Things You’ll Learn in this Episode of Doing it Online:
When you’re trying to grow your business and get some momentum happening in order to grow your business, you need the right steps, and in the right order. AKA: An action plan.
…So! We’re starting a new series on the “Action Plan” for the 5 places I see people get stuck growing their business.
And because each one of these needs a different plan to get UNSTUCK and move forward, over the next couple of episodes I’m going to go through these stages step-by-step. So no matter what stage of business you’re in, you’ll know exactly what you need to be doing and focusing on. No overwhelm allowed.
Today we're looking at stage 1: ground zero. We're talking to the people who have no email list and no offer.
And if you love this episode and our action plan for you and you just want some more support, that’s exactly what eCourse Empire is for! The amount of incredible baked-in, step-by-step support is something I’m so, so proud of. You’ll freaking love it. And we’ll be so excited to support you in this part of your business journey… Want More?
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| #83 - Q: Stuck at $100k + can’t scale, help! | 25 Jan 2022 | 00:24:49 | |
Things You’ll Learn in this Episode of Doing it Online:
Last week we talked about why so many people hustle their butts off and never hit 6-figures…
So now let's talk about the next roadblock where we see people get stuck at: The low $100-300K level.
I even got stuck here myself for way too long with a previous business. It’s a weird place to be because you have some success, in fact, you’re probably earning more than you ever have before (although you are keeping very little of it!)…
…But you are definitely not working the laptop life, and it often feels really uncertain and unstable.
Plus you want to grow, but things keep falling flat, right?
You have lots of puzzle pieces... but you don't know how to put the puzzle together.
And that’s what we’re going to give you today. The missing pieces.
But! Before we dive into today's episode I just want to remind you that the doors are OPEN right now for our 6-Figure School! It’s a 6-day LIVE online workshop, and it’s going to be super fun and crazy valuable. At the end of it you walk away with a customised (to your business) step-by-step plan on how to get amazing results with your online course over the next 12 months. And…it’s just $27 dollars.
We blew people's minds last time we ran this workshop, and we still get people sending us all the amazing results they've gotten.
It all kicks off on Jan 31st Aussie time. So click here to grab your tickets today because you do not want to miss out! Want More?
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| #82 - 3 reasons some people never hit 6 figures | 18 Jan 2022 | 00:21:31 | |
Things You’ll Learn in this Episode of Doing it Online:
In today’s episode, I’m going to dive into 3 of the reasons why some people never hit 6 figures… Now, I’m not here to say that needs to be everyone’s goal — it doesn’t. And I’m definitely not saying that it’s better to earn one amount over another. I’m talking about the people who want their business to grow and reach more people and scale…
But, no matter how much they’re working, and despite all the blood, sweat and tears they're putting into their business…
Their business stays stuck in no man’s land. Which is a stressful and heartbreaking place to be.
But, I’ve got two pieces of exciting news!
Firstly, this is fixable! (Which is what we’re going to dive into today and why I’ve made this episode.)
And secondly, the doors are OPEN right now for our 6-Figure School! It’s a 6-day LIVE online workshop, and it’s going to be super fun and crazy valuable. At the end of it you walk away with a customised (to your business) step-by-step plan on how to get amazing results with your online course over the next 12 months. And…it’s just $27 dollars.
We blew people's minds last time we ran this workshop, and we still get people sending us all the amazing results they've gotten.
It all kicks off on Jan 31st Aussie time. So, enjoy the episode and click here to grab your tickets today! Want More?
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