Dog Whistle Branding – Details, episodes & analysis

Podcast details

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Dog Whistle Branding

IRONBOUND Media, IRON Mike Steadman

Business

Frequency: 1 episode/9d. Total Eps: 106

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!

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Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇫🇷 France - marketing
27/06/2025
#89
🇫🇷 France - marketing
26/06/2025
#64
🇫🇷 France - marketing
25/06/2025
#42

Spotify

No recent rankings available

Shared links between episodes and podcasts

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http://www.dogwhistlebranding.com
57 shares
https://ironboundmedia.com/
10 shares
https://www.lincolndesignco.com/
4 shares

RSS feed quality and score

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RSS feed quality

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Score global : 63%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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What To Do When Design Is The Bottleneck

Episode 105

Wednesday, May 15, 2024 • Duration 28:05

What happens when design is the bottleneck?

You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand identity. You had good momentum at first, but you can’t agree on the right design yet. Now what.

This is a frustrating challenge for the client and the design team. If I sound like I’m speaking from first-hand experience, it's because I am. Design can be a huge bottleneck when launching a venture from scratch, especially if you need it for your website, packaging, and other collateral before you can move forward.

Today on the show, Drew and I discuss the challenges of getting clients through our design process and some words of advice for those of you working with an external design team.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

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Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan

Episode 104

Wednesday, May 8, 2024 • Duration 50:30

When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers. I use Allan’s framework from the book for podcasts, clients, and my own personal business ventures, including IRONBOUND Boxing and the MisFits.

A few months ago, I signed up for the 1-Page Marketing Plan Online course, which sparked me to finally reach out to Allan and invite him on the show to talk through his framework, and also discuss his more recent book, "Lean Marketing: More Leads, More Profit, Less Marketing". I feel like there’s a lot of woohoo when it comes to marketing, but at the end of the day it needs to be sustainable, and put money in the bank, which is what Allan and I discussed on today’s show.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Check out Allan’s latest book here: https://leanmarketing.com/

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You Think You Need Marketing When You Really Need Sales!

Episode 95

Wednesday, January 10, 2024 • Duration 21:16

In this episode of Dog Whistle Branding, I discuss the problem with focusing on marketing when you should be focusing on sales. Trust me, this problem is more common than you think.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

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Creating the Modern Laundry Experience with Scott Patterson and Kristopher Floyd, The Team Behind Tumble #Smart Laundry

Episode 5

Wednesday, November 10, 2021 • Duration 44:10

On Today’s episode I’m joined by fellow Marines Scott Patterson and Kristopher Floyd from Tumble, a veteran-owned tech start-up that’s bringing laundry day into the 21st century. Together, they created a new category of laundry called Smart Laundry to provide residents with a #ModernLaundryExperience. On the show, Scott and Kris share insight into Tumble’s Go-To-Market Strategy, including their current marketing stack, along with the category design process for smart laundry. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Visit Scott and Kristopher’s website here: www.tumble.to Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com

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Going To Market with Navy Grad Scott Mackes, Founder & CEO of The Service Academy Business Mastermind & Strength Mugs

Episode 4

Wednesday, November 10, 2021 • Duration 55:50

In today’s episode I am joined by Scott Mackes, Founder of the Strength Mugs and The Service Academy Business Mastermind, a worldwide community of military veterans who share resources, information, insight and professional guidance to advance business ideas and opportunities through a trusted network. Scott is a pioneer in the veteran entrepreneurial community, for combining podcasting, community , and investing, into an E.L.F Business (which stands for easy, lucrative, and fun.) On the show he shares go-to market strategies for both ventures, and also how he's leveraged the SABM podcast to help build out his robust network. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Visit Scott’s websites here: www.sabmgroup.com, www.strengthsmugs.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com

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Screw Product Market Fit, Go Find Your Perfect Customer!

Episode 3

Wednesday, November 10, 2021 • Duration 29:01

In this episode we will be discussing the importance of identifying and engaging with your perfect customer, clients who pay a premium for your products and service, are a pleasure to work with, and send you a constant stream of warm referrals. Joining me for this episode is the wise man in Wyoming, Mr. Bill Watkins, Founder of The Lions Pride, and my business coach who taught me everything I know about how to find your perfect customer. If you want to drive revenue in your business, knowing who your perfect customer is, is a non-negotiable. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Visit Bill’s website here: https://www.thelionspride.com/ Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com

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Establish Your Brand’s “Why” with Commander’s Intent

Episode 2

Wednesday, November 10, 2021 • Duration 19:35

In this episode I discuss the importance of setting your commander's intent, your company's core purpose and core values, so that your team knows what winning looks like. Commander's Intent is the foundation of your brand's core, and without, you're going into every battle unarmed. This episode will help you reflect on your company's core, and how to leverage it both internally and externally, to maintain your tactical advantage. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com

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What The Heck is Dog Whistle Branding?

Episode 1

Wednesday, November 10, 2021 • Duration 19:32

In this inaugural episode of Dog Whistle Branding, I introduce you to what it means to build a Dog Whistle Brand, and lays out the road ahead for the series. I'm fired up to finally pull the trigger on DWB, and look forward to helping you build a Dog Whistle Brand. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com

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Dog Whistle Branding Trailer

Tuesday, September 7, 2021 • Duration 02:39

Welcome to Dog Whistle Branding, where we provide weekly TAC Planning on marketing, brand strategy, and category design for early and growth stage veteran owned-businesses, to keep you in the fight and not face down in a rice patty. Subscribe to the show and newsletter here: https://bit.ly/3A4FHXS Be sure to hit the follow button on iTunes, Spotify, or your favorite podcast hosting platform.

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Ten Thousand True Fans

Episode 94

Wednesday, January 3, 2024 • Duration 16:54

In this episode of DWB, I reflect on my goal for the new year goal of acquiring 10,000 True Fans, as opposed to 1,000 as recommended by Kevin Kelly in his essay, “1000 True Fans.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

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Dog Whistle Branding – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Dog Whistle Branding – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other59

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other59

Amazon9

LinkedIn3