Explore every episode of the podcast Do This, NOT That: Marketing Tips with Jay Schwedelson

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Register for Guru Conference at guruconference.com to catch Chase’s session on building your newsletter faster with AI. Find Chase Dimond, spelled D-I-M-O-N-D, on all social platforms.

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Hosting a guest three times is rare enough, but this visit stands out for how Chase Dimond, one of the best-known copywriters in email, now writes his newsletter. Voice notes, a running spreadsheet, and a back-and-forth between ChatGPT and Claude get each edition drafted in about 15 minutes, and then AI builds the whole thing inside his ESP. Jay Schwedelson wanted to know if that means AI writes it, and Chase Dimond explains why it doesn’t, starting with one word he refuses to let through.

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Best Moments:

(01:37) Masked opens, AI summaries, and bot clicks have made email harder than ever

(03:30) A hidden link in the email separates bot clicks from real humans

(05:19) Every edition starts with voice notes and a running spreadsheet of ideas

(07:31) Claude builds the finished email inside Omnisend, alt text and compressed images included

(10:54) The word Chase has banned from AI drafts because it gives the game away

(13:09) A text-based AI assistant now drafts Chase’s inbox replies in his own voice

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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If your LinkedIn numbers fell off a cliff this month and you started second-guessing every hook you’ve ever written, take a breath. Jay Schwedelson makes the case that something funky is going on with the reporting, not your content. He also points to free test money most marketers walk right past. It’s a quick, practical gut check with a little TV confessional on the side.

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Best Moments:

(00:30) Most marketers have no idea there’s roughly $500 in free ad dollars waiting on major platforms

(01:37) The exact AI prompt that finds and claims free ad credits on any platform

(02:45) LinkedIn impressions are down massively, and it’s not a you problem

(03:29) Why Jay thinks the LinkedIn drop is a reporting glitch since engagement is holding strong

(04:15) Instagram is rolling out 15-minute horizontal videos and could steal YouTube’s podcast crown

(05:58) The romantic drama that has Jay hiding behind a pillow

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Your buyers are counting every dollar right now, and a plain percent-off discount isn’t pulling the weight it used to. Jay Schwedelson and Daniel Murray get into what actually earns a yes when budgets are tight, and they have zero patience for anyone promising guaranteed AI visibility for a fee. It’s quick, practical, and also includes a Harry Potter name game that goes very badly for one of them.

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Best Moments:

(03:29) Why framing your offer as “the cost of two lattes” can beat a straight 20% off

(04:26) Pitching your product as a must-buy wishlist item, or a 2027 budget line for B2B

(06:46) Why your pinned comment should keep changing long after the post goes live

(08:59) An Ahrefs study on schema markup that pokes a hole in paid AI visibility promises

(10:37) The incognito browser check to run before trusting anyone’s AI visibility results

(12:31) A Masked Singer segment for Marketingland gets pitched, with Ken Jeong as the dream judge

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Download Wunderkind’s free report, The Battle for the BFCM Shopper, and connect with Daniela Cubillos on LinkedIn.

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Holiday shoppers have gotten very good at gaming brands, and a lot of the classic Black Friday playbook is quietly paying for it. Jay Schwedelson digs into fresh Wunderkind data with Daniela Cubillos to find where holiday budgets are leaking and what gets someone to buy when another discount won’t. If your BFCM plan is basically bigger coupons and more retargeting, this one is worth your time.

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Best Moments:

(01:45) Retargeting eats the most budget, but a tiny 24-hour window leaves a leaky funnel

(04:04) 40% of holiday shoppers abandon carts on purpose and wait for the discount email

(05:03) Why time-boxed offers and staggered drops beat stacking another discount

(06:20) One in five shoppers use fake email addresses to pose as first-time buyers

(08:11) Gen X is leaning on AI for shopping research, yet very few checkouts happen there

(10:25) Opening Black Friday in waves so each loyalty tier gets its own early access

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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MASSIVE thank you to our Sponsor, CallRail!

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LinkedIn’s new Super Like gives paying members a reaction that might push a post further than any regular like, which raises a fair question about who really controls your reach. Jay Schwedelson sorts out what’s confirmed from what’s still rumor, then flags a couple of small platform changes that could quietly reshape how people engage with your content. After that, he takes a hard left into a three-hour documentary he says he could have watched for ten, plus a streaming chart that makes you wonder what everyone is doing with their free time.

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Best Moments:

(00:33) The Super Like is real, and premium users get a purple star to hand out

(02:30) Pinned comments are back, and they let you steer the whole conversation

(03:17) Instagram Edits now shows what’s trending with your specific audience

(04:34) The five industries with the worst inbox placement, starting with business services

(05:45) You Can See Everything, the three-hour Elizabeth Holmes documentary that somehow feels too short

(07:15) The Big Bang Theory ended seven years ago and still pulled 950 million streaming minutes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

ㅤ

Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Google is cracking down on lazy AI content, but the AI tools themselves still love a cheesy listicle and ignore any page you haven’t touched in a year. Jay Schwedelson calls it the 1995 version of the internet, and Daniel Murray shares a retargeting text that actually got him to click. There’s also a Halloween rant about parents using babies as candy spokespeople, and a skincare mishap that had half of Instagram worried about Jay.

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Best Moments:

(02:43) Google’s latest update flags low-quality AI content, scraped posts, and spammy backlinks

(03:38) Pages that haven’t been updated in a year are two times less likely to be cited by AI tools

(05:35) Why listicles dominate AI citations, even though they feel like a throwback

(06:04) Ahrefs tracked 1,900 pages and found adding schema did nothing for AI visibility

(06:46) A retargeting text with a 2:00 PM deadline that really expired, and why that works

(08:09) Retargeting is one of the most cost-effective channels if you treat it as its own program

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Follow Courtney Dagher on LinkedIn, and secure your budget now for UNBOUND 2027, with tickets going on sale Cyber Monday at unbound.hubspot.com.

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Nobody graduates with a degree in British Victorian history and literature planning to run one of the biggest marketing events in the world, but that's exactly where Courtney Dagher landed. She and Jay Schwedelson get into what makes someone feel like they genuinely can't miss an event, and why the answer has less to do with the agenda than you'd think. It's an honest, funny look behind the curtain from someone who still gets a rush from thousands of people and zero sleep.

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Best Moments:

(02:23) How a Harvard history grad with no tech background talked her way into HubSpot

(07:55) The year and a half of work behind retiring the INBOUND name

(11:56) Why the most successful events are actually boring for the people running them

(12:59) The one thing that gets speaker submissions rejected every time

(15:46) Attendees are tired of hearing about agents and want outcomes instead

(20:07) Execution is the new currency, and why great ideas aren't enough anymore

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Big shoutout to our sponsor, Knak!

Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Build emails, landing pages, and mobile messages; collaborate and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.

See how it all works, get started at knak.com/demo

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Election season is making your cost per acquisition look terrible, your emails are landing in spam, and your LinkedIn views fell off a cliff. None of that is your fault this month. Jay Schwedelson walks through brand new data on how $11.6 billion in political ad money is quietly wrecking inbox placement and ad pricing, and what to pull out of your reporting before you start blaming the offer. Stick around for the candy corn verdict, which is not up for debate.

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Best Moments:

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(01:19) Political ad spend hits $11.6 billion this cycle, more than the last presidential race

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(02:08) Thirteen states soak up over 70% of that spend, and your cost per acquisition there is paying for it

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(03:28) New Validity data shows inbox placement dropping more than 5% the week before election day

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(04:44) Why November 3rd is the worst possible day to launch a sale or run a webinar

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(05:41) LinkedIn impressions and video views cratering across the board, and why that is not a you problem

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(07:58) The candy corn rant that ends with a full prosecution and no witnesses for the defense

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Twelve sugars and four creams in a coffee ordered at night on a JetBlue flight is a lot to process, but the marketing in this one is worth staying for. Jay Schwedelson and Daniel Murray explain why October through January rewards a very specific kind of content. They also trade the AI tools they actually use every day, and they make a pointed argument about who should really be nervous about handing their data to AI.

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Best Moments:

(00:51) Why a long voice note is secretly the only read receipt that actually works

(02:17) Gated calendar content sees over a 75% lift from October through the end of January

(04:04) The four words to put in your subject lines and offer titles right now

(06:02) Reverse engineering a Lovable prompt to rebuild a website section in Claude

(08:58) Meta’s Muse spots a duplicate NBA League Pass subscription without being asked

(12:17) The hot take that nobody on earth actually likes black coffee

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Connect with Louisa Evans on LinkedIn.

See how Hornby Hobbies uses Bloomreach: Hornby Hobbies Achieves Fast ROI With Bloomreach

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Most marketers sit on a mountain of customer data and still guess who to email next. Louisa Evans uses Bloomreach to run a loyalty program built on the same math she once used to design drugs. She's already testing what happens when AI plugs straight into the CDP and picks the next best action for every customer. Jay Schwedelson gets a look at where agentic CRM is headed and why the right setup matters more than a flood of AI ideas.

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Best Moments:

(03:57) A Lorenz curve borrowed from finance turns millions of data points into a clear plan

(08:56) Inside the Bloomreach hackathon and what a read-only MCP can already do

(09:39) Why AI is a massive distraction unless you have a really clear goal

(11:59) An MCP plugged directly into the Bloomreach CDP to find the next best action at scale

(12:22) How Bloomreach clears out data silos so one model can power multiple campaigns at once

(13:36) Why agentic CRM is where all of this is headed

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Instagram's organic playbook just flipped, Facebook link posts are barely registering, and the pettiest move in AI this week was a single domain redirect. Jay Schwedelson is on the road but didn't want to skip a week, so he breaks down what the newest data means for anyone posting organically or buying ads, including a real gut check on ChatGPT ad clicks. Stick around for a soda ranking that makes no sense at all.

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Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.

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Best Moments:

(00:33) Carousels just passed Reels for organic reach on Instagram, and single images trail far behind

(01:22) Facebook posts with links are reaching almost nobody right now

(02:25) Elon Musk grabs dot.com and points it to Grok right after OpenAI launches Dots

(03:04) A new TrafficGuard study finds one in three ChatGPT ad clicks may not be real

(03:57) Why uploading first-party data beats lookalike audiences on ChatGPT ads

(05:07) Fanta outranking Diet Coke is the soda stat nobody saw coming

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

The Bathroom Break just got a remodel, and the new format borrows from Pardon the Interruption to rapid-fire through what's actually working in marketing right now. Jay Schwedelson and Daniel Murray swap the subject line tactics they'd die on a hill for, disagree about where emojis belong, and ask whether Instagram's new AI coach is a gift or a shortcut to a feed full of sameness. Stick around for the grocery store confession, because a two-second shot of pushing a cart should not take eight takes.

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Best Moments:

(02:35) Daniel makes his case for odd numbers like 7 and 5 at the front of subject lines

(03:33) Why capitalizing the entire first word of a subject line works for B2B and B2C

(03:53) The accessibility problem with leading emojis, and where to put them instead

(04:37) How LinkedIn collaborative posts push one post into up to five feeds at once

(06:40) Instagram Edits now has AI telling you what to post, and why that could backfire

(08:56) The seven-take grocery aisle shot that nearly got Daniel kicked out of the store

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Connect with Geoff Schiller on LinkedIn and check out Screenvision Media to see how cinema advertising works for brands of any size, from big consumer brands to small businesses and nonprofits.

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Nobody scrolls past an ad on a 40-foot screen, and that might make cinema the most overlooked channel in marketing right now. Jay Schwedelson gets the inside story from Geoff Schiller, CEO of Screenvision Media, on the ads you watch while you're still working through your popcorn. The theaters are packed with Gen Z, the targeting goes deeper than you'd expect, and the price of entry is lower than you'd guess.

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Best Moments:

(01:59) How a 28-minute pre-show, lobby screens and even parking lots turn a theater into a surround sound marketing platform

(03:34) No bots, 100% viewability and zero skip buttons make cinema the anti-digital ad channel

(07:59) Why Gen Z campaigns go straight to horror movies, and one brand that only wanted paranormal

(09:30) How cinema proves ROI, starting with 91% of the audience in their seats before the lights go down

(11:44) Dunesday lands just below the Super Bowl for Gen Z reach, on the last shopping Saturday before Christmas

(13:40) A local pizza shop can run a $1,000 campaign on the same screen as Avengers: Doomsday

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

MASSIVE thank you to our Sponsor, CallRail!

CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

ㅤ

LinkedIn is about to flood your notifications with something that looks like a connection request but isn't, and how you respond affects your own profile too. Jay Schwedelson also makes the case that the B2B audience you're chasing is hanging out in places most marketers still write off as "just consumer." There's also a punctuation mark making a comeback, plus a strong opinion about the best show on television.

ㅤ

Best Moments:

(00:33) LinkedIn's new peer verification prompts are coming, and saying yes puts your name on their profile

(01:40) Verified LinkedIn members are getting 50% more post engagement and 90% more profile views

(02:45) The three dots are back, and subject lines ending in an ellipsis are seeing an 18% higher open rate

(04:11) 85% of B2B buyers consume business content on personal social channels like Instagram

(04:45) Instagram beat LinkedIn on B2B cost per lead, $138 vs. $202

(06:13) Why The Great British Baking Show is the best thing on TV, and what Nigella Lawson brings to the judges' table

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

What if the best audience research you're not doing is sitting on a betting site? Jay Schwedelson and Daniel Murray make the case that prediction markets are a data set marketers keep ignoring, because every prediction has someone's real money behind it. It's a Bathroom Break, so expect detours, including the longest conversation about cricket Jay has ever had in his life.

ㅤ

Best Moments:

(00:32) Is bringing an iced coffee to a job interview a red flag or a conversation starter

(01:34) After thousands of interviews, Jay says about half of candidates showed up late, dressed wrong, or ghosted

(02:36) A fake diploma, a lunge across the table, and a call to the police

(05:06) The exact AI prompt for mining Kalshi and Polymarket for what your audience will care about next

(06:54) Why money-backed predictions beat survey data every time

(07:41) Surveys follow emotions, so watch where people actually spend their money

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Download IMEX's free report, Why Design Matters: https://imexevents.com/why-design-matters

ㅤ

Join Jay at IMEX America this October in Las Vegas: https://america.imexevents.com/

ㅤ

Carina Bauer thinks the next luxury is disconnection: a room full of real people, nobody glued to a screen. The CEO of the group behind the world's biggest meetings industry trade show tells Jay Schwedelson that design is really about intention, not aesthetics. She also shares a sharp way to get leadership to see your next event as strategy instead of just another cost.

ㅤ

Best Moments:

(02:16) Why design is the invisible force that shapes what people feel, trust, and remember

(03:50) In-person events may be the only medium people can fully trust right now

(05:55) Where AI belongs at an event and where it needs to stay out of the way

(10:17) How to pitch an event to the C-suite so it reads as strategy, not cost

(12:19) Why live human connection is becoming the new luxury

(16:33) Disconnection is the next luxury too, and hotels with no Wi-Fi are already proving it

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Your inbox quietly turned into a search engine this week, and almost nobody has updated their emails for it. Jay Schwedelson gets into what Gmail's AI summaries are actually scanning for, why the first 200 characters of live text now decide whether your campaign gets pulled in, and what that does to the shelf life of every send. There's also a new Meta subscription worth a look, a Google Ads report hiding in plain sight, and a Spotify setting that can save you from public embarrassment.

ㅤ

Best Moments:

(00:30) Meta One lands, and it quietly changes how fast business pages pick up followers

(01:19) Why new paid platform tools tend to radically over-deliver in their first few months

(02:05) Gmail search goes natural language, and your inbox becomes your own personal search engine

(03:17) The long tail nobody planned for, and why old campaign links can no longer 404

(03:50) The action, product, deadline formula for your first 200 characters of live text

(05:15) Spend Benchmarks in Google Ads shows how your weekly spend stacks up against similar businesses

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

Landing pages are where most marketing budgets quietly go to die, and the fixes are usually smaller than you'd think. Jay Schwedelson and Daniel Murray run through the specific things killing conversion rates right now, from the number of form fields you're demanding to the word sitting on your button. There's also a fairly involved detour into airplane hygiene that produces a new favorite word.

ㅤ

Best Moments:

(03:05) Every extra must-fill field on your form costs you 8% of your registrants

(03:27) Social proof under the CTA works better when the number is oddly specific and the audience is named

(04:30) One testimonial is enough, but "I loved it" does nothing compared to a hard percentage

(04:47) Navigation bars on a landing page can cost you 30% of visitors who came ready to buy

(06:29) Logos only validate if they match the size of company actually landing on your page

(07:37) The word "submit" on a button, and what to write instead so people know exactly what they're getting

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Ask ChatGPT the same question on Tuesday and again on Friday and you will probably get two different answers, with two different sets of sources. That is the uncomfortable finding Jay Schwedelson digs into here, using fresh data on how violently AI citations churn from one day to the next, plus the weekly routine that keeps your brand tracking honest instead of comforting. There is also a Mountain Dew body wash situation that nobody was prepared for.

ㅤ

Best Moments:

(00:31) Why 69% of AI sources shift from one day to the next

(01:02) Reddit's share of ChatGPT citations collapsed 86% in about a month

(02:54) Half of everything AI engines cite is less than thirteen weeks old

(03:45) Pick the 10 questions that actually influence someone buying from you

(04:04) The incognito browser step most people skip, and why it ruins the data

(05:22) The two prompt lines that stop AI from flattering your brand

(06:27) Mountain Dew body wash at Walmart, and the obvious follow-up question

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

Turns out the emails winning in an AI-summarized inbox are the ugly ones. Jay Schwedelson and Daniel Murray pick up the live text conversation from last week with fresh data on what Gmail, Apple Mail, and Copilot are actually pulling out of your sends, and the fix involves bullet points and a formula that fits in two hundred characters. There is also a genuine moral crisis about cheating on your barber, which somehow sets the tone for everything after it.

ㅤ

Best Moments:

(00:38) The haircut dilemma, and whether you can book with another stylist without earning the death stare

(03:45) AI summaries pull 29 words on average, so the first 150 to 200 characters carry the whole email

(04:15) Action plus product plus deadline, the formula lifting click-through rates around 19 percent

(06:13) Bullets are ugly and they work, with pull rates of 77 percent in Gmail, 84 in Apple Mail, 92 in Copilot

(07:29) Why vague, spammy headlines fall apart once a summary has to describe themㅤ

(08:19) Over 70% of people say they are fine with AI reading their inbox to surface deals

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Listen to Tracy's podcast, Create Online Business Success, which features her episode with Jay from about a year ago. Visit tracybeavers.com to reach her through the contact button and browse her free marketing resources. Follow Tracy Beavers on LinkedIn.

ㅤ

Nearly 700 episodes in and business coaching had somehow never come up, which is strange given how many people started calling themselves one around 2020. Tracy Beavers has actually been doing it at an elite level for two decades, and she gets refreshingly blunt with Jay Schwedelson about real price tags, the bad actors taking $50,000 for nothing, and the one sentence that should make you walk away from a sales call immediately. Also settled here: Romance, Arkansas is a real place, and brides drive there just for the postmark.

ㅤ

Best Moments:

(03:15) Everyone at the top of their game has a coach, athletes and Warren Buffett included

(04:43) Two signs it is time to hire someone, and one of them is how you talk to yourself

(06:09) Where business coaching stops and actual therapy needs to start

(09:02) How to properly vet a coach before you hand over a single dollar

(11:58) Real numbers on what an engagement costs, and why the range is the Wild Wild West

(13:16) Why the access you get between calls matters more than the calls themselves

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Recording from the road because the week refused to cooperate, Jay Schwedelson gets into why OpenAI's new Astra model is not the upgrade most marketers think it is - it won't write you better copy, but it will take the repetitive junk off your plate. There's also a date on the calendar that quietly changes what your content should be about for the rest of the year, and most teams are going to miss it. Then things go completely sideways into a documentary trailer and a televised double date that genuinely should not exist.

ㅤ

Best Moments:

(00:38) What Astra actually is, and why better images and better copy are the wrong thing to expect

(01:45) The kind of prompt that sends the model on a real competitive research mission instead of a lookup

(02:30) The repetitive task hiding in every marketing org that should be first in line

(03:16) Why September 15th flips what people are actually willing to download

(04:20) The consumer-side play that goes past Black Friday and Cyber Monday

(05:17) A documentary trailer so bizarre it hijacked the back half of the episode

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

Your prettiest email might be the thing quietly costing you opens. Jay Schwedelson and Daniel Murray dig into AI summaries, the feature already rewriting preheaders inside Gmail, Apple Mail, and Copilot, and why the first 150 characters of your send now matter more than the design around them. There's also a detour into Burning Man, five straight years of Coachella, and Daniel's firm position on tents.

ㅤ

Best Moments:

(02:02) Daniel explains what live text actually is and why AI put it everywhere

(02:49) The one email thing Jay says will matter most over the next twelve months

(03:22) Copilot hits thirty million paid users and why that changes B2B email

(03:59) What counts as live text, and why your JPEG and your alt text do not

(05:24) Half your preheaders will not be your preheaders within six months

(06:48) The prettiest email stops winning and email structure rewinds fifteen years

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

September is quietly one of the best months of the year to run a webinar, and almost nobody plans for it because August burned them. Jay Schwedelson walks through the show-up rate data that flips the calendar on its head, plus a one-word tweak to your event name that lifts registrations on its own. There's also fresh Goldcast data on the single best day to run a webinar, and it's the day 92% of marketers refuse to touch.

ㅤ

Best Moments:

(00:36) Why September has the second-highest webinar show-up rate of the year and August has the worst

(01:17) The recycling move that lets you launch a September webinar without creating anything new

(02:27) "Webinar" is the category, not the name, and calling it that is costing you registrations

(03:01) Worldata data showing a 24% registration lift from swapping "webinar" for "insider session"

(03:23) The one extra word that adds another 12% lift to your registration rate

(04:29) New Goldcast data on why Friday between 11 AM and 2 PM Eastern beats Tuesday, Wednesday, and Thursday

(04:55) Only 7.4% of webinars happen on Fridays, and what that gap means for you

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

MASSIVE thank you to our Sponsor, CallRail!

CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

ㅤ

Updating an old stat on a page you forgot about sounds like housekeeping, not strategy, but new data says it is one of the biggest levers for getting cited when someone asks AI a question. Jay Schwedelson breaks down what actually earns those citations, why Reddit and X just made opposite bets on lead gen forms, and the three video openers pulling the most watch time on Instagram right now. There is also a Love Island take nobody asked for.

ㅤ

Best Moments:

(00:38) New AirOps data showing over 70% of pages ChatGPT cites were updated within the last 12 months

(01:52) Why adding the current year or month to your offer titles lifts your odds of showing up in AI results

(03:00) The single ad format that beats everything else across LinkedIn, Meta, and X

(03:46) Reddit is killing on-site lead forms while X quietly brings theirs back

(05:03) Adam Mosseri says watch time is the whole game for organic reach on Instagram

(05:50) The three video hooks people are actually staying for, and the intro you should drop immediately

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

There's a search trick on X that most marketers have never typed once, and it takes about ten seconds to pull the most viral post in your niche. Jay Schwedelson and Daniel Murray trade the exact syntax, the Grok prompts, and the filters that let you see what's actually working before you write a single word of content. It also starts with a bleeding heel and a lost loafer, so, you know, stick around.

ㅤ

Best Moments:

(00:47) Daniel spent more on one pair of shoes than ever, then lost half of them at a conference

(01:47) Why X is the only social platform you can actually query like a database

(02:13) The Grok prompt that surfaces high-engagement posts in your niche from the last 48 hours

(03:21) Advanced search is back on X, and Jay spells out the exact string to type

(04:43) Layering in minimum retweets, comments, date ranges, and media-only filters

(06:30) If the syntax is hard to follow by ear, have ChatGPT, Perplexity, or Claude write it for you

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Ross points listeners to Create Once, Distribute Forever, including the audiobook Jay mentions is on the way, and to The Ross Simmonds Show, where he specifically recommends the crossover episode he recorded with Jay. He tells listeners he is easy to find online, with LinkedIn as the simplest place to reach him.

ㅤ

Give Ross Simmonds three hours and a blank calendar and he will map out exactly how to get your company cited inside ChatGPT, Gemini and Perplexity, off the cuff, without knowing the question was coming. Jay Schwedelson hands him that challenge two minutes in, then keeps pulling the thread through connectors, dusty old blog posts, and the reason most people's AI visibility numbers are quietly lying to them. There is also a fantasy football draft in here, which somehow turns into the most convincing argument of the whole conversation.

ㅤ

Best Moments:

(02:02) A three hour, no warning game plan for getting your brand cited by the major AI models

(05:37) What a connector actually is, explained like you have never touched one

(07:59) Why your old posts are gems sitting in a treasure box nobody opens

(09:52) One message said 100 different ways beats 100 new ideas, and Nike proves it

(14:12) The memory trap that has executives celebrating rankings that are not real

(20:06) Jay drafts an entire fantasy football team through ChatGPT and gets graded on it

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Big shoutout to our sponsor, Knak!

Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Build emails, landing pages, and mobile messages; collaborate and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.

See how it all works, get started at knak.com/demo

ㅤ

A million people have now clicked "seems like AI slop" on LinkedIn, and the number LinkedIn released right after it is either a real win or a rounding error, depending on whose feed you're looking at. Jay Schwedelson has that one, plus a lawsuit going after the sleep score you check before you open your eyes, and two subject line stats that argue the exact opposite of the best practice everyone keeps repeating. Stick around for the email data, but the Oura story is the one you'll end up texting someone about.

ㅤ

Best Moments:

(00:30) LinkedIn's AI slop report button gets used over a million times in a matter of weeks

(01:00) The claim that flagged content is now pulling 40% fewer views, and why the feed doesn't feel like it

(01:45) Oura gets hit with a class action over whether a ring can actually measure sleep at all

(03:00) Subject lines under 15 characters are quietly beating open rates by more than 15%

(04:00) The case for writing a subject line so long it gets cut off on purpose

(04:45) ChatGPT advertising rolls into 31 more European markets this week

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Moving a kid into a college dorm apparently means losing a two-hour fight with a dresser, and Jay Schwedelson has the sweat to prove it. From there, he and Daniel Murray get into the marketing habits they are happy to watch die off, including one that everybody was told was the responsible way to do things. There is also a strong case that the email address you keep demanding from prospects is the wrong one entirely.

ㅤ

Best Moments:

(00:31) Jay builds a dorm dresser in two hours while the dad next door finishes his in 28 minutes

(01:41) A GetResponse study says double opt-in is dying, and Jay could not be more thrilled about it

(02:28) Roughly 30 to 40 percent of people never go back to confirm, so you quietly lose them

(02:48) Spam complaints run higher on double opt-in lists because of who actually clicks that button

(03:52) Personal emails match better on Meta and social since nobody puts work email on Facebook

(05:40) Blocking job switchers from your content makes you the last vendor they ever call

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Most networking advice stops at "put yourself out there." Avni Barman has an actual system: cold messages fired off before she's brushed her teeth, and a Thursday wine bar reservation that turns two contacts into ten. She walks Jay Schwedelson through the daily habits that built a community of hundreds of thousands of women, plus the lazy thirty-second thing she started doing at a job she was trying to get fired from.

ㅤ

Follow Avni on LinkedIn, Instagram, and TikTok, where she shares free networking guides and conference bibles at beacons.ai/avni_barman. Listen to The Gen She Podcast on Spotify or YouTube. Start a Gen She chapter in your city, there are over 100 worldwide. Founders who want to pitch the fund can apply at generationshe.co/fund.

ㅤ

Best Moments:

(01:26) What Gen She actually is: a media company and a fund pointed at the same audience

(04:29) Why cold messaging has to be a daily practice and not a once-a-year event

(06:37) Skip the people next to you at conferences and go straight for the speakers

(07:40) Book one casual reservation, ask for plus ones, walk away with ten new connectionsㅤ

(11:03) The daily screenshot habit she invented out of laziness that turned into a $40,000 raise

(14:07) When you hit rock bottom, everyone else's opinion about your career gets very quiet

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

MASSIVE thank you to our Sponsor, CallRail!

CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

ㅤ

Something quietly shipped on August 2nd that changes how you should be using AI for anything you plan to publish. Jay Schwedelson breaks down what Anthropic and OpenAI actually built into their outputs, which of the panicked rumors are nonsense, and the one line you can add to a prompt that keeps your draft clean. There's also a fairly strong opinion about every brand that rushed to redo its logo in the new Instagram font.

ㅤ

Best Moments:

(00:46) Why this is not just an ego thing, and how platforms quietly throttle content they flag as AI

(01:41) What Anthropic rolled out on August 2nd, and why an EU law now applies to everyone everywhereㅤ

(02:37) The rumor about hidden invisible characters is wrong, and here is what the watermark actually is

(04:36) The exact phrasing to use when you want grammar help without getting marked

(05:43) The two separate signals riding inside every ChatGPT image, and which one survives editing

(07:40) OpenAI built a tool that tells you whether your own image still trips the detector

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

Copy, paste, post has been the default AI workflow for a lot of marketers, and it quietly stopped being safe. Jay Schwedelson and Daniel Murray dig into the watermarking wave hitting Claude and ChatGPT, why it now lives inside the writing itself rather than the metadata, and what still slips past detection right now. There is also a beignet incident and a boarding gate betrayal, so stick around for the back half.

ㅤ

Best Moments:

(02:25) Why Claude started watermarking images and how EU pressure kicked it off

(03:24) The bigger story is a watermark woven into the text, not hidden in metadata

(04:01) Treat these tools as a first draft stop, then move the work somewhere else

(05:19) The open question of whether AI editing your own writing gets flagged too

(06:50) What is actually working right now to keep images from reading as AI

(07:57) Yesterday's workaround breaks tomorrow, so keep testing instead of assuming

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Geoff invites listeners to visit AIleadership.com and look for the Accelerator, the two-day program built to get an entire leadership team using AI as a thought partner. He also points people to his book, The AI-Driven Leader, and his podcast of the same name.

ㅤ

Most people are using AI to write faster emails and call it a transformation. Geoff Woods walked Jay Schwedelson through the prompt structure he used to help a CEO who had 90 days of sleepless nights and a company about to go under, and the answer came out of the machine in under ten minutes. The bigger idea underneath it: you should not be asking AI questions at all; you should be getting it to ask you.

ㅤ

Best Moments:

(02:03) The career advice from a CEO that reframed everything, and the morning in India when a colleague mentioned ChatGPT

(03:15) Why using AI to write better emails means you are majoring in the minors

(04:52) The 80/20 bar Geoff applies before he touches any AI use case at all

(06:26) CRIT explained: context, role, interview, task, and why the interview step changes everything

(07:35) The bankrupt manufacturer, the Japanese board, and the strategy AI named the saving face consortium

(12:23) What training on your data actually means, and why the fear is mostly outdated

(14:15) The AI health coach that talked him out of a cookie and helped him drop 30 pounds

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

MASSIVE thank you to our Sponsor, CallRail!

CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

ㅤ

The head of a social platform quietly telling you which video format to use is one thing. Doing it by filming himself on a walk is another, and Jay Schwedelson has the engagement numbers that explain why it lands. There's also a chatbot running with zero AI inside it, a European rulebook that just went live, and the first real look at who ChatGPT is actually serving ads to.

ㅤ

Best Moments:

(00:16) LinkedIn leadership is now openly modeling the content format the platform rewards.

(01:20) The engagement lift walk and talks pull on personal pages versus company pages.

(01:45) Someone got fed up with chatbots and built one with no AI behind it at all.

(03:17) The EU AI Act is in effect now, and the labeling rule people are panicking about is not what they think.

(04:30) New university research on which ChatGPT users are getting hit with the most ads.

(05:45) Why a luxury beekeeping retreat for creators was the worst possible move for OpenAI.

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

It's August, which feels like an odd moment to be arguing about next year - and yet Jay Schwedelson and Daniel Murray make a solid case that your 2027 content is already running behind. The stretch from October through January is when calendars, predictions, and anything stamped with next year's date actually get consumed, and the AI platforms are scanning for recency signals right now. There's also a detour into the episodes neither of them ever released, including the one where Daniel was the guest.

ㅤ

Best Moments:

(03:00) Why the 2027 content clock is already running with roughly 60 days on it

(03:25) Prediction pieces, remixed calendars, and event roundups worth building before Q4

(04:29) The single content format that outperforms everything from October 1st through January

(05:15) Stamping next year's date across your resources page so AI reads it as fresh

(06:55) A webinar A/B test that shows what one year change does to registrations

(08:33) The episodes that quietly never got published, including Daniel's own first appearance

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

There's a version of ABM floating around that's really just cold email wearing a nicer outfit, and Steve Armenti has made it his personal mission to call that out. He spent years running demand gen at Google before founding twelfth, and he walks Jay Schwedelson through why every channel feels harder right now, why AI is quietly making it worse, and what still breaks through when your buyer is drowning in slop. The last stretch gets unexpectedly personal, too.

ㅤ

Follow Steve Armenti on LinkedIn, where he shares his ABM and demand gen content. He also invites listeners to look at signal-based one-to-one experiences, deeply researching prospects and then curating real experiences for them, as a way to bring more human back into marketing.

ㅤ

Best Moments:

(03:32) Why "ABM for startups" is a contradiction, and how the market got flooded with services that are just cold email in disguise

(06:37) Reply and open rates dropping fifty plus percent year over year, and the real reason everyone's numbers are sliding

(08:00) Jay on the strange math of companies obsessing over angry unsubscribes while ignoring the people who just raised their hand

(09:05) The channel isn't the problem, the intention behind it is, and what "value creation" actually looks like in practice

(10:51) Steve's Account Progression model, plus using CallRail to catch the after-hours missed call that tells you something's happening

(14:15) "First draft marketing" and why dumping a transcript into AI with no context is a horrible idea

(16:33) Losing yourself in your career as your identity, and the reordering that happens when you hit a milestone birthday

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Big shoutout to our sponsor, Knak!

Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Build emails, landing pages, and mobile messages; collaborate and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.

See how it all works, get started at knak.com/demo

ㅤ

A $14 million settlement over two email subject lines just rewrote the rules for anyone who has ever written "last chance" and then quietly extended the offer a few days later. Jay Schwedelson walks through what happened with Costco in Washington state, why the settlement is scarier than a verdict would have been, and the small wording shift that keeps your urgency honest. There is also the matter of August quietly deciding how your entire Q4 goes, which almost nobody plans for.

ㅤ

Best Moments:

(00:31) The two Costco subject lines that ended up costing $14 million

(01:59) Why settling instead of fighting is the part marketers should actually worry about

(02:41) You cannot invent a deadline that was never real

(03:00) The wording swap that turns an extended offer into a brand new one

(04:23) August is when Q4 gets decided, not October

(05:30) Planning themed webinars beat trend themed webinars by 21%

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

Everybody quietly wrote off Facebook years ago, and Jay Schwedelson and Daniel Murray are here to tell you that was a very expensive mistake. Cheapest webinar registrations of any paid channel, the highest show up rate, and a groups play that works when every Slack community you ever joined went dead. Also settled on air: whether it is normal to eat dinner at the airport in the city where you actually live.

ㅤ

Best Moments:

(02:13) Facebook, the forgotten platform, and why tuning it out is costing you

(02:42) The underpriced attention sitting on company pages and Reels shared over from Instagram

(03:29) Why Facebook Groups are the one community play that still actually works

(04:38) What Meta quietly launching a standalone Forum app tells you about where the energy is going

(05:43) The dad hat brand running low spend ads to grow a group instead of a landing page

(06:56) The lowest cost per registration and the highest show up rate across every channel they buy

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Jay Papasan on Instagram at @jaypapasan and pick up his book, The ONE Thing.

ㅤ

Most people shelve The ONE Thing under productivity, which Jay Papasan says is exactly the wrong shelf. He tells Jay Schwedelson that the real unlock is purpose, that most of our optimizing is just a pre-loaded excuse for failure, and that the people who look impressively busy are usually hiding from something. There is also a pet ostrich named Elda, which is not a metaphor.

ㅤ

Best Moments:

(02:24) Why the optimize-everything lifestyle is finally collapsing under its own weight

(04:41) The uncomfortable truth behind saying you work hard for your family

(05:47) A 30-minute core values exercise that becomes a compass for every big decision

(09:45) The real test of your priorities is whether your calendar actually reflects them

(14:45) Busy people are usually hiding from the exact thing they are afraid of

(15:39) When multitasking is harmless and when it absolutely is not

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Big shoutout to our sponsor, Knak!

Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Build emails, landing pages, and mobile messages; collaborate and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.

See how it all works, get started at knak.com/demo

ㅤ

41% of long-form LinkedIn posts are now fully AI-generated, which explains why your feed feels like the same three posts wearing different hats. Jay Schwedelson makes the case that the way out is content people can literally steal from you, and then gets into why Target is handing weekly challenges to fans with 500 followers and what that same idea looks like in a boring, regulated B2B world. There is also a firm, slightly personal position taken against a certain underwear campaign.

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Best Moments:

(00:30) New Pangram data showing 41% of long-form LinkedIn content now carries some form of AI generation

(01:19) Why stealable content like templates, prompts, screenshots and checklists is pulling 40% higher engagement

(02:24) What happens to open rates when you put the word "steal" at the front of a subject line

(03:52) How Club Target turned 500-follower shoppers into a 15,000-creator marketing engine with weekly challenges

(05:00) Building your own customer creator club when you are not Target and your industry is boring

(07:23) Meta testing a TikTok-style Facebook feed and why every video you make should already be vertical

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

You have a file sitting inside LinkedIn right now with every connection, every DM and every comment you have ever made, and it takes about four clicks to get it. Jay Schwedelson walks through what happens when you drop that export into Claude alongside your CRM data and tell it to think like a chief revenue officer, while Daniel Murray shares the prompt he uses to pull clips, hooks and subject lines out of podcast transcripts he already recorded months ago. The whole thing wraps with the two of them pulling up their Uber passenger ratings on air, which does not go the way either of them planned.

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Best Moments:

(00:11) The Uber small talk question nobody wants to answer honestly

(02:06) Why AirPods are the polite way to opt out of any conversation

(02:49) Daniel's prompt for turning old podcast transcripts into clips, hooks and subject lines

(05:00) Feeding your full LinkedIn history into Claude and asking it to think like a CRO

(06:14) The exact desktop click path to export your LinkedIn connection data

(07:51) If your tool has no API connection, it might be time to find a different tool

(08:41) A live Uber score showdown, including where to find your one-star count

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Follow Stu McLaren on Instagram at @stumclaren, and head to his website Stu.me, where he points listeners to find everything he is working on.

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Everyone slaps the word "community" on things now, but almost nobody builds one that survives past 90 days. Stu McLaren has been quietly building membership businesses since before that was a buzzword, and he sits down with Jay Schwedelson to explain why the whole game has flipped from handing people information to actually walking them to the finish line. The part worth your commute is a one-message test that tells you whether anyone will pay before you build a single thing.

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Best Moments:

(02:59) Why most communities turn into ghost towns after 90 days

(04:32) The North Star question every membership needs to answer for its members

(07:33) The founding member launch: one message that proves demand before you build anything

(12:23) How AI flipped memberships from access to acceleration

(17:42) Love me or hate me, there's no money in the middle

(19:50) Why Stu is now completely evangelical about Japan

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

MASSIVE thank you to our Sponsor, CallRail!

CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

ㅤ

Turns out the AI tools everyone swears by might be quietly working against you - one big study found they added hours to campaign workflows instead of trimming them. Jay Schwedelson digs into that gut-check alongside fresh LinkedIn data on what the algorithm is actually rewarding right now, plus a warning about why those handy free AI tiers you've built your process around probably won't stay free. It wraps with the usual detour into whatever he's been watching and reading lately.

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Best Moments:

(00:42) LinkedIn's own playbook for the algorithm, post two to three times a week and stay between 200 and 300 words

(01:40) The Metricool study putting carousels at 11 times more interactions than single images on company pages

(02:11) Why ending a post with a question quietly earns 77 percent more comments

(03:35) The AI plot twist, Meta's creative tools adding over three hours to the campaign cycle instead of saving any

(04:21) Adam Mosseri's warning that the free AI tiers everyone leans on are on their way out

(06:30) A full-throated case against IMAX screen-shaming and for the freedom to watch anything on your phone

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Somewhere between a rant about weird breakfast clubs and the great Taco Bell salad panic, there's a legit masterclass on subject lines hiding in here. Jay Schwedelson and Daniel Murray swap the moves that actually lift open rates, including the stuff no AI tool would ever hand you, like leading with ellipses, skipping capital letters, and writing subject lines so long they get cut off on purpose. It's half tactical, half unhinged, which is exactly what a bathroom break should be.

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

Best Moments:

(00:44) Jay confesses the real problem with pickleball isn't the sport, it's having to talk to the same people every week.

(02:22) Daniel's go-to subject line arsenal, from emojis to oddly specific numbers like 7, 11, or 6.5.

(03:45) The Claude versus human split test, and why the human still usually comes out on top.

(04:32) The case for absurdly long subject lines that fill the whole line and get cut off on purpose.

(05:08) Starting a subject line with ellipses and dropping every capital letter to dodge the AI look.

(06:49) Telling someone exactly who they are as the easiest engagement trick in marketing.

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Connect with Hailey McDonald on LinkedIn to jam on social or anything marketing. Grab Sprout Social's new Social Intelligence Report. And for fun, follow her cat's golf-themed account, Cats Gone Golfing, on Instagram.

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Everyone's drowning in dashboards yet trusting the numbers less than ever, which is a strange place for marketing to end up. Hailey McDonald, VP of Revenue Marketing at Sprout Social, makes the case to Jay Schwedelson that social is the last corner of the internet where real people still say what they actually think, which is exactly why flooding it with AI slop quietly wrecks the trust you're trying to build. Stick around for the "Customer Zero" idea, a smart take on whether job interviews should ask about your following, and yes, a cat with a golf Instagram.

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Best Moments:

(02:45) Death by dashboard, more information than we've ever had and less faith in any of it

(04:23) Why social may be the last authentic, unprompted signal left online

(05:01) Where the AI volume play stops working and starts eroding trust

(10:55) "Customer Zero" and why employee advocacy starts with culture, not a Slack post

(13:17) Should a job interview really ask about your personal social following now

(18:00) Social intelligence in the wild, catching churn risk before it hits the P&L

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Big shoutout to our sponsor, Knak!

Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Build emails, landing pages, and mobile messages; collaborate and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.

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ㅤ

Calling something a webinar might be the most expensive word choice in your marketing calendar, and there's fresh data on exactly how much it costs you. Jay Schwedelson walks through a Google Search Console update almost nobody is talking about, a naming test that lifted registrations by double digits, and where ChatGPT ads are quietly headed next. Plus a genuine crisis of conscience about sitting through a three-hour movie.

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Best Moments:

(00:16) Google Search Console can now report on individual social posts, and almost nobody noticed

(02:02) The exact Gemini prompt to get your social posts surfacing in Google search results

(02:44) Why the word "webinar" is a registration killer, backed by 1,000 event pages

(03:47) "First look," "behind the scenes," "insider session," and the lift each one delivers

(04:30) OpenAI's job postings hint at video and native ads, so ChatGPT is about to become a billboard

(06:07) The three-hour movie rule, the popcorn problem, and a very personal theater grievance

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

You would not expect a debate about short sleeves and flip-flops to bury a legitimately useful marketing lesson, but here we are. After Jay Schwedelson shows up in short sleeves for once and gets roasted for it, he and Daniel Murray get into the intent signals most teams walk right past, the tiny stuff like which CTA someone clicks, whether they hit reply, or if they left an emoji in a webinar. Turns out those throwaway behaviors are quietly telling you who is actually about to buy.

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

Best Moments:

(02:35) Not every click is equal, and a hidden honeypot link quietly filters out the bots padding your numbers

(03:14) Track clicks by where they sit in the email, because the people scrolling to the bottom are reading every wordㅤ

(03:50) Separating ICP account clicks from the rest shows which topics your target accounts actually care about

(04:31) The people tapping your lower CTA reach pipeline faster and turn into higher lifetime value customers

(04:53) A webinar emoji reaction or a throwaway hello in your chatbot is a louder intent signal than most opens

(05:53) Ask an easy reply question, then let AI turn those replies into first party data that also boosts deliverability

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Connect with Russ Harp and follow the launch of Russ Harp Media. He is open to conversations about digital marketing work, career advice, or the foster care and adoption journey.

LinkedIn: linkedin.com/in/russharpmedia

Email: russharpmedia@gmail.com

Instagram: @russharpmedia

Website: russharpmedia.com

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Getting laid off with two young kids at home, an adoption date on the calendar, and a family counting on you is the kind of thing that flattens most people. Russ Harp did close to the opposite, turning a birthday post into 130-plus real conversations by being honest about what happened and asking people what they actually thought he was good at. Jay Schwedelson found him after that post stopped the scroll, and what comes out of it is less a job-hunt story than a working example of choosing gratitude and vulnerability over "woe is me."

ㅤ

Best Moments:

(05:31) The layoff took out 40 people, more than half the marketing team, one day before his sons' naming ceremony.

(06:01) Two days of prayer and drumming at a Prairie Band ceremony pull his identity out of his job title.

(07:48) Instead of collecting happy-birthday messages, he asks his whole network what he is actually good at.

(08:29) One honest post becomes 130-plus replies, coffees, and calls, relationships instead of resumes.

(11:04) The line from Jay's book that lit the fuse, the regret of not starting beats failure.

(16:53) His two foster sons, adopted young, redefine what resilience actually looks like.

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

MASSIVE thank you to our Sponsor, CallRail!

CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

ㅤ

France and Italy are about to require explicit permission before you can even tell whether someone opened your email, and plenty of people are already writing the open rate's obituary. Jay Schwedelson thinks that funeral is premature, and he breaks down why a deeply flawed metric can still be a genuinely useful one, plus what all of this actually means (and doesn't mean) for marketers in the US. There's also a Reddit ad update worth stealing and a weirdly great story about where "jump the shark" came from.

ㅤ

Best Moments:

(00:38) A real question worth asking - could tracking whether someone opened your email actually become illegal?

(02:59) Why the open rate is a directional signal, not a real number, and why that distinction matters.

(04:09) The opt-in loophole that quietly keeps open tracking alive even after consent rules kick in.

(05:20) Why none of this is landing in the US anytime soon, and the CAN-SPAM gap behind it.

(06:38) Reddit just added split testing to its ad units, and almost nobody is paying attention.

(09:42) The oddly satisfying true story behind the phrase "jump the shark."

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Somewhere between confessions about theme-park vomit and stolen fries, Jay Schwedelson and Daniel Murray land on the number that's quietly running their whole marketing budget: blended CAC. It's the metric Daniel can't stop bringing up, and here he finally breaks down why it matters more than watching any single channel in isolation. Stick around past the carnival talk, because the real answer to "should I panic about Reddit's rising cost per acquisition" is in here.

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

Best Moments:

(01:07) Jay explains why he can't survive anything that spins in a circle

(03:15) Jay calls out Daniel's favorite obsession: blended CAC

(03:45) Daniel breaks down what blended CAC actually measures

(04:33) Why attribution lies and makes channels like Meta and Google look better than they are

(06:20) The case for tracking channels both blended and in silos

(08:33) How to fold a brand new channel, like ChatGPT ads, into your blended CAC without skewing it