Back

Explore every episode of the podcast Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

Dive into the complete episode list for Do It With Intention | Business & Marketing for Massage and Bodywork Therapists. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

Rows per page:

1–50 of 211

TitlePub. DateDuration
EP 195: When you're struggling to do it all on your own22 Oct 202400:08:28

In this week’s episode, I share a “sweet” idea to illustrate how important it is to ask for help when you need it in your massage or bodywork business.

Tune in to learn how you can go from good to great in just about any endeavor.

“If you decide you want to get serious about making improvements at something, nothing will accelerate your progress more than a great teacher who you respect and trust.”

This week on the Do It With Intention Podcast:

  • Find out how a dedicated coach or mentor can lead you down paths you never knew existed.

  • And how an investment in a good massage or bodywork teacher can really kickstart your success — and make your practice complete — with clarity and intention.

Resources from this episode:

EP 194: BODYWORKER BUSINESS BOUNDARIES - Having integrity around your cancellation policy08 Oct 202400:11:12

In the final episode of my Bodyworker Business Boundaries series, I focus on the best ways of creating honoring your cancellation policy.

Tune in to find out some crucial do’s and don’ts regarding cancellations in your massage or bodywork business.

“Notice that I didn’t say ‘enforcing your cancellation policy’. I said ‘having integrity around your cancellation policy’. There’s a big difference there.”

This week on the Do It With Intention Podcast:

  • Learn how to create stronger boundaries so that your cancellation policy is more interpersonal — rather than transactional — for your clients.

  • Find out how genuine connection with clients can often soften an inevitable cancellation situation.

  • And why it’s best to eliminate confusion and confrontation in all of your policies — especially around cancellation.

Resources from this episode:

EP 185: LISTENER QUESTIONS --Nothing I'm doing to market my business is working. What should I do?18 Jun 202400:11:30

In today’s installment of Listener Questions, let’s take a look at some ideas about marketing your massage or bodywork business that might seem counterintuitive.

Tune in to learn how turning in a different direction can sometimes kickstart a business that might be spinning its wheels.

This week on the Do It With Intention Podcast:

  • Learn how to take a pause and instead do something that takes you out of your business mindset and reconnects you with the person you are.

  • And about how trying too hard — clinging, grasping, desperate — can turn potential clients off.

  • Then, find out some ideas to truly connect with people — human to human, not practitioner to client — and how this connection is often the best way to market your business.

Resources from this episode:

EP 95: How to Find the Time to Work ON Your Business (and not just IN it)13 Jul 202100:09:27

As bodyworkers, we have our hands full (literally) everyday doing amazing work with our clients, but running a successful and sustainable bodywork practice requires so much more than just being a professional in your modality.

On today’s episode I share with you how to take a big step toward becoming both the pro and CEO of your own business — making time to consistently work on your business.

For me, this includes occasionally throwing up my door hanger that says, “Don’t even think about opening this door.” Listen in to hear how you too can get started with your business’s deep work, and how you can do it with intention.

This week on the Do It With Intention Podcast:

  • The two types of work necessary for growing a successful massage and bodywork practice.

  • What to do during your workday so that by the time you’re done with clients, your work is also done for the day.

  • How to get started diving into your deep work with just 25 minutes a week.

Resources from this episode:

EP 94: Does Your Business Reflect Your Purpose? with Savanna Bell06 Jul 202100:45:54

Is your business in line with your core purpose?

Maybe you’ve never even thought about it, but it’s a question that’s critical to ask.

On today’s episode of the Do It With Intention Podcast, I'm thrilled to welcome back my first repeat guest, Savanna Bell, of My Massage World.

We talk about all the twists and turns a business can take, and why it can be detrimental to get caught up with where you are going — without seeing if it is where you want to be.

Take a listen to hear lessons learned through her recent personal pivot (along with why George the Wonderdog spent 2 months in prison!)

This week on the Do It With Intention Podcast:

  • Why it is so important for bodyworkers to stay present and neutral, holding space for each and every client.

  • What to consider when making a pivot in your massage and bodywork businesses.

  • How focused planning in your business supports your core purpose.

  • Savanna’s spot-on advice for therapists lacking confidence.

Resources from this episode:

EP 93: How to Stand Out from Other Bodywork Therapists29 Jun 202100:13:15

Let’s face it: it can be intimidating to think of all the other options your potential clients have for massage and bodywork services – whether you’re new in town or just because there are so many other practitioners out there!

We’ve been talking about this topic a lot recently in The Bodywork Project, and I wanted to share with you some ideas to help YOU stand out from a crowd.

This week on the Do It With Intention Podcast, I discuss the importance of shifting your thinking to stand out – not compete – with other therapists in town, and how to engage with other bodywork practitioners in a way that’s mutually beneficial.

This week on the Do It With Intention Podcast:

  • 3 things you can start today to get over the confidence barrier you may have around the competition with other massage and bodywork therapists.

  • What to do beyond your therapeutic skills to help you stand out.  

  • How reaching out to other practitioners in your area can be a wonderful opportunity to connect with others and, perhaps, create a referral network within your community.

Resources from this episode:

EP 92: Serve with Your Soul, Sell with Your Strengths with Leslie Lyons22 Jun 202100:42:05

This week’s podcast features an interview with Leslie Lyons, a sales and leadership coach for female entrepreneurs. She helps business owners get clear on their strengths and purpose so they can lead from a position of confidence.

Have a listen to learn how Leslie pivoted from owning a movement studio for 15 years to pivoting 3 years ago to helping women overcome their mental blocks around selling.

If you struggle at all with sales, this episode is for you!

This week on the Do It With Intention Podcast:

  • Selling is about owning your voice. It’s about sovereignty. It’s about power.

  • At the base of selling is confidence. If you don’t have the confidence, strategies will fall flat. Leslie shares how to gain that confidence.

  • There is a place for the cigar-smoking sales guy who drives a Lambourgini, but that’s a very small percentage of salespeople. Don’t try to be that. Be who you are. You want to work with people who you you enjoy working with. Why not call in people who are in alignment with your values and strengths?

  • Play to your strengths and detach from the outcome. Then you’re coming from a place of confidence.

Resources from this episode:

 
EP 91: How to Keep Your Clients from Walking All Over You15 Jun 202100:13:28

We’ve all had those clients who know exactly how to push our buttons and our boundaries.

But by having clarity in your massage and bodywork practice, coming from your heart, and sticking to your boundaries, more people will resonate with you and the work that you do.

On today’s episode I’ll share with you lessons I’ve learned in creating clarity for my business and integrity in my work to better serve my clients and still remain true to myself.

This week on the Do It With Intention Podcast:

  • The 2am wake-up call that led me to take control of my boundaries and my business.

  • 4 ways to not let clients walk all over you.

  • How saying “no” can actually be kind to your clients.

  • Why taking care of yourself first will ultimately lead to you being of better service to your clients.

Resources from this episode:

EP 90: Three Ways to Make It Easier for Clients to Work With You08 Jun 202100:16:48

As bodywork therapists we want to help people. Often, this makes practitioners want to offer all the modalities at all the times with all the specialty add-ons.

But is this the way to best serve your clients?

On today’s episode I focus on how to set up your massage and bodywork business in a way that is seamless for the client. This will help you create a solid container for your people so they can get even better results from your work together.

This week on the Do It With Intention Podcast:

  • The average amount of time that people tend to visit webpages – and why simplifying your website will benefit your business.

  • How limiting your offerings will get your clients better results more quickly.

  • How you can schedule clients to help fill your massage and bodywork practice faster.

Resources from this episode:

 
EP 89: Have You Created a Safe Container for Your Clients?01 Jun 202100:11:54

If you’ve been following me for a while, you know how much I emphasize the importance of creating a safe container for your clients, as well as in your bodywork business.

But what is a safe container for your business?

On today’s episode I walk you through what it means to create a safe container for the business side of your practice. Your clients will start seeing results today, and you’ll start feeling better about your work as the Pro and CEO of your massage and bodywork business.

This week on the Do It With Intention Podcast:

  • Why a safe container for the business side of your practice is just as important as your hands-on work.

  • How getting clear on your boundaries can lead to a full practice.

  • One of the best ways to connect personally with your clients so that they feel respected and comfortable.

Resources from this episode:

EP 88: What to Do When You Make a Mistake in Your Bodywork Business25 May 202100:11:16

We all know that uncomfortable feeling when we make a mistake – especially in our bodywork business — as we try to do the best we can to help others.

Often people are quick to pass the blame, but owning up to your mistakes can actually make your relationships with your clients stronger.

In today’s episode I’ll share with you some lessons I’ve learned in my business from the mistakes I’ve made along the way and how I’m a stronger pro and CEO of my business because of them.

This week on the Do It With Intention Podcast:

  • 3 main things to remember when you make a mistake in your massage and bodywork business.

  • How my double-booked appointment turned into a loyal client.

  • Why going above and beyond for your clients is above and beyond any mistake you can make.

Resources from this episode:

EP 87: Why Pulling Yourself Up By Your Bootstraps Is Hurting Your Bodywork Business18 May 202100:11:47

If you’re anything like me, you may think that you can learn all that you need to run your bodywork business on your own.

This feeling of wanting to be completely self-sufficient doesn’t just happen in my business — it’s part of my personality with my double Virgo tendencies.

On today’s episode I’ll share with you what changed my mind on trying to run my business all on my own, and how you are not alone in needing some extra support to run a successful business doing the work that you love.

This Week on the Do It With Intention Podcast:

  • How my passion for DIY projects taught me I can’t do it all on my own.

  • Why admitting I needed help in my massage and bodywork business could have saved me so much time and money.

  • The fastest and most efficient way to build the business foundation of your practice.

Resources from this episode:

EP 86: What No One Is Telling You About Your Hands-on Skills11 May 202100:12:21

Let’s face it: there are TONS of tips and tricks swirling around on how to grow your business “overnight.”

As a CranioSacral Therapist who’s been in the industry since 2003, I’ve seen first-hand what works -- and what doesn’t -- when you’re trying to grow your practice into a successful business.

On today’s episode I want to share with you some of the hiccups along my journey to running a successful bodywork business and what ultimately guided me on the path to running my practice with clarity and doing it with intention.

This Week on the Do It With Intention Podcast:

  • How feeling like an imposter in my own work prevented me from growing my massage and bodywork business.

  • Why your certifications don’t translate directly into a full practice.

  • What I’ve seen as the positive shift for countless therapists in their businesses over the years.

Resources from this episode:

EP 184: LISTENER QUESTIONS -- Should I give my clients homework after their sessions?04 Jun 202400:08:54

In today’s Listener Questions episode, I explore whether massage and bodyworkers should give our clients follow up tasks after their sessions with us.

Tune in to find out why that’s not always a good idea.

This week on the Do It With Intention Podcast:

  • Learn why as bodyworkers it’s not our job to suggest extra work for our clients.

  • Find out some savvy ideas you can substitute for assigning homework.

  • And how being “bossy” is hardly ever a good idea when addressing clients.

Resources from this episode:

EP 85: Do I Need Social Media to Have a Full Practice?04 May 202100:12:54

Every time I meet a new business connection, they typically ask for my social media handles. But, when they hear that I’m not on social media, I always get the same response, “Oh, I wish I could do that!”

Is it possible to have a full bodywork practice without any social media presence?

This is a topic I’ve pondered for a long time and have so many thoughts on.

Since I’ve had listeners write to me asking about their need to be active on social media, I wanted to discuss some pieces of my business journey with and without being active on social media.

No matter what marketing avenues you choose to take with your business, just remember to follow what is in alignment with your values and to do it with intention.

This Week on the Do It With Intention Podcast:

  • What to consider if you’re uncomfortable on social media but feel like you have to be on there for your massage and bodywork business.

  • If you don’t enjoy social media, what you can do for your business instead.

  • Examples of ways to get high quality, genuine clients without marketing online.

Resources from this episode:

EP 84: 5 Simple Ways to Uplevel Your Bodywork Business27 Apr 202100:15:58

So often in business we hear of ‘tips and tricks’ or ‘secret hacks’ that claim to be the answer to all of our business challenges.

While there is some wonderful advice out there, some of the most powerful lessons I’ve learned while running my bodywork business have been the simplest.

On today’s episode I’ll share some simple things you can start doing right now in your massage and bodywork business to see it grow. I’ll even share with you the piece of advice I learned in my first job teaching computer software that is still the best business advice I’ve ever received.

This week on the Do It With Intention Podcast:

  • 5 straightforward things you can start today in your practice to see positive changes in your business.

  • A beginner’s mistake that ends up disrespecting both your clients’ time and yours.

  • An easy way to improve your premium experience so that your clients get premium results.

Resources from this episode:

EP 83: How Much of a Discount Should I Offer?20 Apr 202100:09:10

As bodywork businesses begin to open up across the country, I’ve been hearing a lot of talk on offering discounts in your practices.

On today’s episode, I’ll answer a listener question on discounts and will share what recommendations I give to my students in The Bodywork Project when it comes to discounted services.

By focusing on yourself, your own business and your own results, you can make the right pricing decisions for your practice from a place of clarity and you can do it with intention.

This week on the Do It With Intention Podcast:

  • 2 unintended outcomes from discounts in your business that you want to avoid.

  • What you can do instead of offering discounts so that people will genuinely value your work.

  • How to shift your focus in your massage and bodywork business to allow you to charge premium prices for your services.

Resources from this episode:

EP 82: How to Fill Your Bodywork Practice Faster13 Apr 202100:11:34

I consider myself a lifelong learner and I’m always excited to learn something new, especially related to bodywork -- I’m sure you do too!

But taking all of those bodywork classes or learning a new modality doesn’t necessarily translate into a full or successful business.  

On today’s episode I’ll explain what you need to do to fill your massage and bodywork practice faster.

If you follow your heart and what lights you up, you’ll be able to do the work that you love, with the people you love and you’ll make a great living doing it.

This week on the Do It With Intention Podcast:

  • 3 reasons why bodyworkers tend to resist narrowing their focus, but how impactful a clear focus can be on your business’s success.

  • How avoiding ‘analysis paralysis’ can help to fill your practice quicker.

  • 2 ways to narrow your focus in your massage and bodywork practice that won’t limit the modalities you use.

Resources from this episode:

EP 81: How Often Should Clients Have Sessions with You?06 Apr 202100:13:44

While honoring the innate wisdom of your client’s body is wonderful, not offering your professional opinion on the next steps to their healing is actually doing your client a disservice.

On today’s episode I answer a listener’s question on how to know how often a client should come back for the next appointment, while still honoring their individualized healing journey.

This week on the Do It With Intention Podcast:

  • 2 themes to help you grow your confidence as the professional bodywork therapist that you are.

  • Concrete examples of how to respond to clients’ questions on when they should come back to see you in order to best serve them.

  • The importance of your tone in delivering your professional opinion.

  • Knowing when its time to bless and release certain clients to make way for your ideal clients in your practice.

Resources from this episode:

EP 80: When You're Jealous of Other Therapists' Success30 Mar 202100:11:57

Have you ever felt jealous or envious of another massage or bodywork practitioner?

Ugh.

I know I have, and it can be so difficult to admit — we don’t want any of that bad karma!

If you are struggling with this, please know that it is natural. Take a deep breath, eat some chocolate (my must-have in times of stress) and think about what you are doing today to take baby steps in moving your practice forward.

This week on the Do It With Intention Podcast:

  • The very first thing you should consider when you start having jealous thoughts about other bodywork therapists.

  • Why comparing the inside of your business and what you know about yourself to somebody else’s outside is not the best way forward for your own practice.

  • The listener review that made my day with the comparison to another favorite podcast host, Brené Brown!

Resources from this episode:

EP 79: Why Your Efforts to Grow Your Business May Not Be Working23 Mar 202100:09:21

Building your massage and bodywork practice isn’t a one-size-fits-all, cookie-cutter approach.

Just implementing some quick tips or learning a new modality won’t solve all of your problems. There is so much more to designing a profitable business where you can serve others and make a really great living doing it.

On today’s episode, we’ll revisit the 5 areas you need to have in place in order to build your dream practice.

You’ll start to get clarity on where you are on your unique bodyworker journey, so you know which steps to take next on your way to being a pro and CEO of your business.

This week on the Do It With Intention Podcast:

  • Why it’s not always that your business strategy is wrong, but, rather, you may not be implementing the right strategy at the right time in your business.

  • The 3 stages of success in a bodywork business that help you get clarity on your individualized journey.

  • Considerations for knowing when it’s time to refine your business skills to enjoy your life as well as enjoy your work serving others.

Resources from this episode:

EP 78: Creating a Strong Cancellation Policy16 Mar 202100:11:24

As a bodywork therapist, you know that dreaded feeling when your perfect work day gets turned around by a last-minute cancellation.

Cancellations can be so discouraging — somehow, we always feel like it’s our fault and we don’t want to face the painful process of dealing with them.

On today’s episode, I’ll share with you my own cancellation policy, and ways that you can set up your practice, so that cancellations are less painful for you and your business.

Remember, if you come from your heart, you can be both firm and kind with your policies and you can do it with intention.

This week on the Do It With Intention Podcast:

  • The 2 parts to a great cancellation policy.

  • What to do when somebody cancels to keep the process as smooth and painless as possible for both you and the client.

  • My standard email I send clients after a cancellation to collect payment.

  • How writing a clear, concise, cancellation policy that you consistently enforce will result in fewer cancellations in your massage and bodywork business.

Resources from this episode:

EP 77: Why It's So Important to End Your Sessions on Time (and how to do it)09 Mar 202100:12:24

Students and colleagues are finally getting back into hands-on work as massage and bodywork practices re-open across the country.

As this transformational work continues, I’ve been getting a lot of questions on setting time boundaries and starting and ending sessions on time.

We all know from either the practitioner perspective, and from being clients ourselves, that sinking feeling of running behind with an appointment, and how it throws off the entire day, as you scramble to catch up.

On today’s episode, I dive into how you can have healthy boundaries within your business and end sessions on time, in order to build on the safe container you create for your clients and your business.

This week on the Do It With Intention Podcast:

  • What to say to a client at the beginning of each session in order to help create positive, realistic expectations for the session.

  • Why leaving the client in charge of the content, but allowing yourself to be the driver of the bus is an intentional and loving way to facilitate a session.

  • Tips to help you end each session gracefully and on time.

Resources from this episode:

EP 76: 5 Tips for Using Paid Advertising to Attract New Clients02 Mar 202100:12:12

Paid advertising can be a powerful tool for growing a business, and it requires thought and intention.

On today’s episode, I’ll walk you through key considerations to think about before you spend your money on advertisements for your practice, so that you can follow your heart and build your practice with integrity, without wasting your hard-earned dollars.

This week on the Do It With Intention Podcast:

  • 5 considerations to reflect on if you’re thinking about paying money to get clients in your doors.

  • Why considering using Facebook ads for your practice requires extra attention and thought.

  • Key differences between print and digital advertisements that will help you to create the best ads for your massage and bodywork business.

Resources from this episode:

EP 183: LISTENER QUESTIONS -- How do I tell my clients they'll need more than one session?21 May 202400:09:24

"How do I tell my clients they'll probably need to come in for more than one appointment?"

In the second installment of our Listener Questions series, I dive into an issue that can help lift up and support all massage and bodywork therapists.

Listen in as we delve into how to explain to your clients why multiple sessions may get them the results they’re looking for.

This week on the Do It With Intention Podcast:

  • How to differentiate different types of care in your practice

  • Outlining which care is appropriate for each client

  • And how to let your clients know they may need more than one session without scaring them off

EP 75: A Few Thoughts on Accepting Tips... Or Not.23 Feb 202100:11:36

In my almost 17+ years in the bodywork industry one of the questions I get most often is, “Should I accept tips or not?”

Many massage and bodywork practitioners have strong opinions on allowing tips in their practice, so on today’s episode I walk through my perspective and experience around the topic and how I've navigated it so I can be truly present with each client.

I’ve learned over the years how to create a safe space for my clients by charging premium prices for premium services. One of the best parts of being a business owner is that you are able to make your own choices for your practice that resonate with you, and you’re able to do it with intention.

This week on the Do It With Intention Podcast:

  • 3 things to consider when you think about whether or not you will accept tips in your practice.

  • How not accepting tips can make your massage and bodywork business feel safer for clients.

  • Why tips can be tricky when you want to earn a consistent and sustainable income.

Resources from this episode:

EP 74: Creating New Offers to Serve Your Clients with Julie Taylor16 Feb 202100:38:30

Over the past year it has been so inspiring to watch my Bodywork Project students pivot their businesses during the pandemic to continue being of service to their clients.

I am thrilled to have Julie Taylor, an experienced nurse practitioner, herbalist and reflexologist, join me on today’s episode as she shares her experiences in doing what she has always done in her career — pivoting with her passions to meet her clients’ needs.

Take a listen as Julie shares how she translated lessons learned in The Bodywork Project into successful business practices she plans to continue in the years ahead, and find out about her unique connection to the okapi. (What’s an okapi, you ask? Listen in…)

This week on the Do It with Intention podcast:

  • How taking something simple that you’re knowledgeable in and turning it into a client offering can be of such great service to others if you’re just able to take that first step and put yourself out there.

  • The misconception that in-person retreats need to be scaled for success and how, alternatively, small, intimate retreats can lead to the most healing and transformation.

  • Ways to consider your massage and bodywork clients’ needs matched with your skill set to spark ideas for new offerings.

  • The small and easy way to introduce a newsletter to your clients without overwhelming their inboxes.

  • Julie’s new method of leading her introductory sessions that has allowed for richer, more meaningful discussions and appointments, which she’ll be continuing even after the pandemic!

Resources from this episode:

EP 73: Raising Your Prices with Jennelle Thimmesch09 Feb 202100:28:37

It can be an agonizing part of your business -- for all bodyworkers -- to raise your rates as you are working every day to be of service to your clients. But, if you do the clarifying work to intentionally land on the right pricing for your practice, you will be able to step into each session with purpose.

On today’s episode, my friend and Bodywork Project student, Jennelle Thimmesch, shares her empowering journey in raising her prices for a third time.

I am so excited for you to listen as she shares her deep wisdom from her transformational Zero Balancing practice, how increasing her prices empowered other therapists in her town, and even what landed her dog on her list of 100 reasons to raise her rates.

This week on the Do It with Intention podcast:

  • The importance of using a step-by-step process, as we do in The Bodywork Project, to find an intuitive number for your rates that resonates with you and that will give you the comfort needed to succeed both personally and professionally.

  • The empowerment that comes from taking the clarifying steps to raise your rates from your own authority within yourself.

  • How Jennelle’s price increase letter to her clients lifted up other therapists in her town, as she learned from the model of others in The Bodywork Project.

  • Jennelle’s advice for any bodyworker on how to be able to come from a place of true generosity in your life and work.  

Resources from this episode:

EP 72: Building Your Practice After Heartbreak and Loss with Kristy Denton02 Feb 202100:34:23

So many bodywork therapists are working through losses from this past year – loss in their businesses, personal lives, or even loss of loved ones from Covid-19. For bodyworkers, it can be difficult to see beyond that grief and to continue being of service to others.

On today’s episode, I am so thrilled to sit down with my friend and Bodywork Project student, Kristy Denton, to take a real, honest, look into her personal and professional transformation over these difficult months.

Kristy is honest and open as she shares her story of dealing with devastating loss, and her decision to continue to serve others through her bodywork practice.

As Kristy has navigated running a successful CranioSacral Therapy and massage practice in a small Oklahoma town, where there are more cats than people, it is so great to hear her story and perspective on what a passionate bodywork practice looks like in any corner of the country.

This week on the Do It with Intention podcast:

  • Lessons learned from a small-town CranioSacral Therapist on how to introduce your light-touch therapy to clients who don’t yet understand the healing benefits of your modality.

  • Kristy’s alternative ways to keep in touch with her clients and to create new offerings that allowed her to become more confident in herself and her business.

  • Boundaries in her business that allowed Kristy to have a full schedule while only seeing clients 3 days a week with plenty of time to rejuvenate, take time for herself, and show up for each client with a full cup.

  • After such personal heartbreak, the power of seeking support for both yourself and your massage and bodywork business.

Resources from this episode:

EP 71: Working with Difficult Clients26 Jan 202100:12:36

As bodywork therapists, we have the good fortune to meet many unique and special clients who walk through our doors looking for help on their healing journeys.

Just as there are people in your life who you don’t perfectly mesh with, there will always be clients who just don’t sit well with you. Or, to put it bluntly, bug the heck out of you.

How do you continue to offer premium services to clients through this tension, and maintain your presence throughout your session together, even when you don’t necessarily see eye to eye?

On today’s episode of the Do It With Intention Podcast, I’ll walk you though a big lesson I’ve learned about working with difficult clients that will allow you to still show up and be of service.

This week on the Do It With Intention Podcast:

  • My experience with a difficult student when I was a high school teacher years ago that still so perfectly relates to my ability to work with difficult clients in my practice today.

  • Why having compassion and understanding for each client, even those tricky ones, will allow you to step into each session from a place of neutral and maintain presence throughout.

  • How a small shift in attitude and energy can transform the success of your sessions with any massage and bodywork client.

Resources from this episode:

EP 70: Setting Revenue Targets for Your Bodywork Business19 Jan 202100:13:22

When I was first starting out in my bodywork business, my revenue goals were always just to make “more.” But what happens when you can never reach that target of more?

On this week’s episode, I want to build upon your vision and goals for your business we’ve been talking about the past couple of weeks, and consider how your revenue targets fit into that vision.

When you know that you are making enough money, not just “more,” you can be more present in your work with clients and they, in turn, are going to have better results from your work because of your presence.

This week on the Do It With Intention Podcast:

  • 2 types of income targets and how to set your revenue goal for each month around them.

  • Why being intentional with your income goals is empowering while growing and running your massage and bodywork business.

  • How to set what I call “possibility benchmarks,” so that you can remove the pressure of unreasonably high goals while also opening yourself up to the possibilities of what might be.

Resources from this episode:

EP 69: How to Set Goals for a Successful Bodywork Practice12 Jan 202100:10:34

As the new year unfolds, I am so excited to see and hear about your inspiring visions that you have set for yourself and your bodywork practice for 2021 and beyond.

Once you have your vision, though, then what?

On last week’s episode I shared with you 7 simple steps to start envisioning how you want your life and business to be over the coming year. But in order to make your vision a reality, you will need to have clear, actionable steps to take you there.

Today, I walk you through how to make solid, achievable goals to kick-start your vision into becoming reality.

This week on the Do It With Intention Podcast:

  • Understanding why goals are just one aspect of getting you and your massage and bodywork business where you want to go.

  • Why avoiding goal-setting is not a realistic way to run a business that will support you and your family.

  • The difference between aspirational goals and process goals and how to utilize both in order to make your vision a reality.

Resources from this episode:

EP 68: 7 Steps to Creating a Vision for Your Bodywork Business05 Jan 202100:25:12

Welcome to 2021! What a wild year it has been. I am so proud of you for getting to this point with your courage, perseverance and flexibility.

So often this year I have heard people say they are so ready to get back to “normal.” But, instead, I want you to think forward, and take this opportunity to have a reset in your business and life.

On today’s episode, I invite you to think about how you envision your life and your practice as you continue to serve in a way that resonates with your soul.

Over the past year, as I have processed the loss of my brother, downsized into a tiny condo with my family, and navigated my business through the pandemic, I have been reflecting on how I want to live in this world.

I am so excited for you to join me in reflecting on your vision for this year and to do it with intention.

This week on the Do It With Intention Podcast:

  • 7 steps I use every year to create a vision for my life and practice that will guide you in gaining more clarity in your business for 2021.

  • How to start envisioning your ideal work environment, and how to be open to everything that will impact your own well-being and how you serve your clients.

  • Why being intentional in your massage and bodywork business -- and in life -- will open you up to a clear and fulfilling vision for 2021 and beyond.

Resources from this episode:

 
EP 67: Bodywork Business Bytes: GET READY FOR THE NEW YEAR29 Dec 202000:12:12

As this wildly unique? weird? unbelievable? year of 2020 comes to a close, I hope you’ve had time for reflection as you go through your end-of-the-year routine.

Wait, you don’t have an end-of-the-year routine?

I encourage you to have some sort of routine where you get organized, take stock, and get yourself and your business ready for everything wonderful that is sure to come in the new year.

On today’s episode, I share with you my end-of-the-year ritual that allows me to wrap up the year with joy and intention.

This week on the Do It With Intention Podcast:

  • How a single box for each year keeps me and my massage and bodywork business organized and structured.

  • The simple steps throughout the year that allow me to have my taxes ready and done by January 2nd (!) each year.

  • The importance of clearing out my client charts to give me both a sense of peace, and space for more clients in my practice each year.

Resources from this episode:

EP 66: Bodywork Business Bytes: PLANNING22 Dec 202000:13:29

In order to be a successful bodywork practitioner, it takes time: between managing clients, charting sessions and finding time for yourself, where does the business side of your practice come in?

To have a successful and sustainable massage and bodywork business you must make the time to develop the business side of your practice.

On today’s episode I share with you some of my favorite ways to get a handle on my time that doesn’t involve creating more of it!

This week on the Do It With Intention Podcast:

  • 3 easy tips that can help you free up the time you need to actually work on and develop the business side of your massage and bodywork practice going into 2021.

  • The importance of a simple calendar to keep your activities streamlined.

  • Ways in which the old-fashioned sticky note can be your best tool for big-picture planning.

  • The secret to filling your schedule with ease instead of panic.

Resources from this episode:

EP 182: LISTENER QUESTIONS -- Why aren't my clients rebooking?07 May 202400:11:57

In this week’s episode we kick off our Listener Questions segment with a doozie — one that affects all massage and bodyworkers at some point.

Tune in to learn some simple, inspiring, and non-pushy tips to encourage folks to re-book a session.

This week on the Do It With Intention Podcast:

  • Find out some easy ways to open yourself — and your business — to clients re-booking.

  • Learn what “anchoring a session” is and how it can help your massage or bodywork business’s bottom line.

  • And some suggestions of what NOT to do to pressure clients to re-book.

 

Resources from this episode:

EP 65: Bodywork Business Bytes: TESTIMONIALS15 Dec 202000:09:52

I know all of you big-hearted therapists out there have clients that would be delighted to give you a testimonial on the great work you are doing.

Some testimonials are way more effective than others, and it’s also very important what you do with the testimonials so they can be as effective as possible.

I go deeper into this topic with The Bodywork Project students, but I’m excited to share with you some crucial tips on the ins and outs of testimonials for your practice on today’s episode from the Bodywork Business Bytes series.

This week on the Do It With Intention Podcast:

  • How to make it as easy as possible for your clients to write effective testimonials for your massage and bodywork practice.

  • The biggest mistake I see from bodywork therapists and their testimonials on their websites, and how to highlight the testimonials more intentionally on your site.  

  • The best way to get impactful testimonials from clients who may lack the confidence in their writing ability.

Resources from this episode:

EP 64: Bodywork Business Bytes: REFERRALS08 Dec 202000:09:26

I know all of you wonderful bodywork therapists out there are making a huge difference in your clients’ well-being.

But, oftentimes it can be intimidating for clients to refer your services to friends and family when they don’t know all the minute details of how your subtle touch modality works.

I have run into this situation many times as a CranioSacral Therapy practitioner, and on today’s episode I share some advice I recently gave my students inside The Bodywork Project.

If you enjoy today’s Bodywork Business Byte episode, please leave a review on Apple Podcasts and just maybe I’ll give you a shoutout on an upcoming episode!

This week on the Do It With Intention Podcast:

  • The best way to guide your client’s referrals to start a steady stream of new massage and bodywork clients coming through your door.

  • 2 outcomes from results-focused referrals that will help you find the clients that will most benefit from your work.

  • The Apple Podcast review that made my day!

Resources from this episode:

EP 63: Bodywork Business Bytes: SCHEDULING01 Dec 202000:09:01

Face it, 2020’s been a bitch.

With the holiday season now in full swing, I know if you are anything like me, you’re craving time to recoup from emotional, spiritual or physical burnout from the year behind you.

On today’s episode I share with you another small, but oh-so-powerful bodyworker business byte to use in your practice over the holidays as a gift for yourself and your business.

I often find myself feeling guilty when taking time off from my practice, but when I am able to intentionally use my energy to feed my own soul, I find that I’m able to show up for and be of better service to my clients all year round.

This week on the Do It With Intention Podcast:

  • The best advice I received from a business coach 8 years ago that keeps me grounded and rejuvenated each holiday season.

  • 3 important steps in planning your time off this winter so that your massage and bodywork business is still in great shape by the new year.

Resources from this episode:

EP 62: Bodywork Business Bytes: GIFT CERTIFICATES24 Nov 202000:12:12

As this crazy year is beginning to come to a close, I know there is so much variability and uncertainty in your businesses and personal lives.

I want to continue to be of service to bodywork therapists like you as you navigate through the rest of the year, so with each episode over the coming weeks, I am offering you bodywork business bytes.

Join me on today’s episode as I discuss some important tips around selling gift certificates to kick-start your success over this holiday season and beyond.

This week on the Do It With Intention Podcast:

  • 2 things to think about as you gear up to sell gift certificates this year, so that you can get the most out of your sales.

  • Ways to let your clients know you are selling gift certificates and how to even recommend clients to buy them for themselves.

  • The best thing to do with your gift certificate money so that your massage and bodywork business will be in a great place in the next few months.

Resources from this episode:

EP 61: The Value of Gratitude in Your Massage or Bodywork Business17 Nov 202000:16:26

There is so much uncertainty in the world around us that it can feel impossible to keep ourselves centered and grounded.

What I’ve learned from my own experiences is that the act of giving gratitude helps me to feel calmer, more joyful and more optimistic – something we all need going into this sure-to-be-unprecedented winter season.

Sharing your gratitude will not only bring positivity into your personal life, but your bodywork business can actually benefit as well from your expression of gratitude for others.  

On this week’s episode, I share with you some simple acts of gratitude I practice in my own business that shift the energy during this season of thanks. You too can share your thanks this season, and you can do it with intention.

This week on the Do It With Intention Podcast:

  • 3 simple ways to apply the idea of gratitude to your massage and bodywork business in order to shift the energy around you and your practice (and you can do it by Thanksgiving!)

  • Why a simple note of gratitude can make you stand out from other bodyworkers in the industry.

  • The lessons I’ve learned about sharing my love and gratitude ever since I was a 7-year-old baton twirler that have led me to understand that letters and packages may be my love language.

Resources from this episode:

 

 

 

EP 60: Getting Clarity in Your Business During Uncertain Times with Ntathu Allen10 Nov 202000:40:01

With the world around us feeling like things are changing daily (hourly!) it is important to keep perspective and take time to be still.

On today’s episode, I have a wonderful conversation with Ntathu Allen, a yoga and meditation teacher and author. She shares her wisdom on taking the time to take care of ourselves as bodyworkers and healers.

And she gives suggestions for getting clear around your business, even when everything around you may be up in the air.

She reminds us we can only serve as much as we serve ourselves.

Ntathu shares her wisdom on how to be grateful of your power as a healer and even mentions what perspective she gained from her stint as a waitress at a health center.

This week on the Do It With Intention Podcast:

  • Understanding the power of “going within” in order to bring awareness to your thoughts.

  • Lessons Ntathu and I have learned from taking the time to acknowledge daily gratitude.

  • How being able to see yourself from your clients’ point of view can remind you of how far you’ve come in your massage and bodywork business.

  • Why keeping in mind that we have to heal ourselves before we can heal the world is so important to keep focused while working toward social justice.

Resources from this episode:

EP 59: WHAT TO SAY When A Client Feels Your Work Is Complete03 Nov 202000:14:21

When it comes time for a client to continue on their life’s journey after completing their work with you, it can be an unsettling transition for you, their bodywork therapist.

But what a wonderful accomplishment it is for you both to be at a place where your services have impacted somebody’s health and well-being!

On today’s episode, as we continue with the WHAT TO SAY series, I walk you through some scenarios on how to have those crucial conversations with clients finishing up their sessions with you.

I’ll give you some options to gently complete your work together, so that you have confidence and integrity. And you can do it with intention.

This week on the Do It With Intention Podcast:

  • The best way to ask for a referral so that you can continue to be of service to others in your work.

  • How recommending a maintenance plan is the perfect support for some clients, even after they have completed their work with you.

  • The importance of one of my mantras – bless and release – in making space for someone else to benefit from the wonderful work you do.

Resources from this episode:

EP 58: WHAT TO SAY When You Don't Want to Work with Someone26 Oct 202000:09:46

Sometimes when certain people reach out to you for your services, you just intuitively know that they will not be a good fit for you or your practice.

It can be such an uncomfortable situation, and we dive even deeper into similar circumstances like this inside The Bodywork Project. 

Over the years, I have learned many powerful lessons in my own personal growth by working with people who have challenged me, so I take each individual seriously and I’m careful to not reject people outright.

But sometimes, a person is just not a good fit. Then what do you do?

On this week’s episode, I’ll give you 3 ways to gently refuse a new client, including what to say so that you stay grounded in integrity.

This week on the Do It With Intention Podcast:

  • How to set up any conversation with potential clients so that you can have confidence and strong boundaries.

  • Ways to gently turn away clients who won’t benefit from your massage and bodywork services and still maintain your integrity and kindness.

  • Why it is so important not to ignore your warning signals when dealing with potential clients.

Resources from this episode:

EP 57: WHAT TO SAY When Someone Says Your Modality Doesn't Work19 Oct 202000:12:10

On today’s episode I break down what to say when someone says your modality doesn’t work.

Ouch.

As a big-hearted therapist, I know that you are in love with your modality for many reasons — maybe it even helped you to heal in your own life.

When someone challenges your modality, or says it's ineffective, it can be awkward, uncomfortable, and difficult to know how to respond.

So take a listen as I share with you what I’ve learned over the years on how to respond (or not) to the naysayers, while remaining grounded in your integrity.

This week on the Do It With Intention Podcast:

  • 3 important steps in responding to criticism so that you can remain neutral and reply with intention.

  • How remembering that no modality is right for everybody is so crucial to understand when explaining your modality.

  • Why choosing to bless and release certain critics is the best choice for everyone.

Resources from this episode:

EP 56: WHAT TO SAY When A Potential Client Says You're Too Expensive12 Oct 202000:14:40

On this week’s episode, we continue with our WHAT TO SAY series with a look into how to react when a potential client tells you that your services are too expensive.

I’m constantly talking about the importance of providing premium services with my students in The Bodywork Project, and your rates will reflect the premium services you provide.

I know you have carefully set up a safe container on the business side of your massage and bodywork practice, and your heart-centered pricing is where it needs to be. So, with that in mind, you are more than prepared to react to people who question your pricing.

This week on the Do It With Intention Podcast:

  • Why any pushback on your pricing is not about you.

  • The response that may be the best way to let your rates speak for themselves.

  • The uncomfortable situation with a client that showed me the importance of being clear and confident with my business’s boundaries.

Resources from this episode:

EP 181: How to stop feeling gross about marketing (and maybe even get excited about it)16 Apr 202400:12:36

In this week’s episode I talk about two very different approaches to marketing your massage or bodywork business.

Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy.

“If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That’s not a good idea. Here’s what to do instead.”

This week on the Do It With Intention Podcast:

  • Learn how to stop treating people as “money faucets.”

  • And how to pivot to a marketing strategy built around genuine personal relationships and service.

 

Resources from this episode:

EP 55: WHAT TO SAY When a Client Cancels07 Oct 202000:14:10

As a small business you may occasionally find yourself in sticky situations where you don’t know what to say or do. My students share these situations and we work through them together inside The Bodywork Project, but I wanted to give all of my listeners some guidance on a few of the most common scenarios you may find yourself in.

I begin this series focusing on what to say when a client cancels an appointment. In today’s episode I’ll guide you through a few responses to help you to feel confident with your boundaries while continuing to be kind and intentional with your clients.

This week on the Do It With Intention Podcast:

  • How a clear and concise cancellation policy will help you to maintain a safe container for your clients.

  • Simple steps to take after a client cancellation so that you can simultaneously look out for the best interest of your client’s desires and your business’s needs.

  • Knowing when to bless and release certain clients, so that you can allow space for your most ideal clients in your practice.

Resources from this episode:

EP 54: Marketing Your Bodywork Business without Social Media with Alex Franzen28 Sep 202000:48:20

I bet at some time in your career you’ve been told that you MUST use social media to get new clients and fill your practice. I was certainly told that when I was starting out…

But is that true?

In the past few months, I’ve decided for many reasons (time, focus, a need to have integrity and make my actions reflect my beliefs) to close almost all my social media accounts. I wanted to gain some insight from someone who has walked that path before me to find out what effect being off of social media might have on my business.

In today’s episode I chat with Alexandra Franzen about how she decided that social media was no longer for her, and what she did instead to market and grow her business.

Listen in as we talk about her personal boundaries set around social media that have allowed more focused space in her life for creativity, productivity, and business growth.

This week on the Do It With Intention Podcast:

  • The question Alex always asks business owners skeptical of dropping social media.

  • 4 social media alternatives to market your business so that your massage and bodywork clients will feel more connected to you and the services you have to offer.

  • The single post card that generated $20,000 worth of business referrals.

Resources from this episode:

EP 53: Feng Shui Your Bodywork Business with Kerstin Tracy21 Sep 202000:26:02

When you think of Feng Shui you may be picturing the physical placement of a room or house. But when diving deeper into the practice there is a greater importance on your body, your feelings, your environment, and even your business.

The environment we live and work in has a huge impact on all aspects of our lives and our businesses so understanding the Feng Shui in our personal spaces and workplaces can make life easier.

In today’s episode I talk with Kerstin Tracy, an experienced Craniosacral Therapist who also has added Feng Shui to her toolbox for healing. After learning more about some of the concepts behind Feng Shui, I was eager to hear more from her about the practice in a way that is relatable to all of my students and fellow bodyworkers.

I invite you to join our conversation as Kerstin gives me some on-the-spot tips about my workspace, and even shares her exercise of choice that keeps her sexy alive.

This week on the Do It With Intention Podcast:

  • The simple changes you can make in your massage and bodywork treatment room that utilize Feng Shui concepts so that your clients feel comfortable and welcomed.

  • How considering the birthdate of your business relates to elements essential to your business success allowing you to make small changes to improve the energy within your practice.

  • Socially-distanced Feng Shui tips from Kerstin that will help you to retain a vision and clarity within your business while creating the intention of inviting more people into your business and practice.

Resources from this episode:

© My Podcast Data