Divine Detour – Details, episodes & analysis

The Frock NYC, is a grassroots success story. The ready-to-wear modest fashion space, was founded in 2015 by sisters Simi & Chaya. Swiftly capturing the Jewish modest dressing market and beyond with their undeniably recognizable Frocks. The Frock became not just a clothing brand but a culture, an attitude and a way of life.  Their work in entrepreneurship and social media continually smashes stereotypes and redefines the modest women of today.

With all this great success the sisters took a sabbatical from designing and producing their seasonal collections in 2021. Though they shared some reasoning at the time of the break, it was not fully clear why they took this pause. 

Listen to this podcast where, for the first time since taking a step back, they share the real reason for pausing,  where it has led them, and what they see for the future of The Frock NYC.

In 2020, Sheva Kastel harnessed her color-analyst training and love of fashion to launch "Aligned", a first of it's kind online magazine for the modest dresser. At the height of its success, she paused it to focus on her self and family.

Listen to why Sheva took a pause. What she discovered about herself and where her rest brought her to today!

Aura shares some of her tried and true tips on how to make time for and take care of yourself in between the bustle of everyday life. 

Aura talks with duo Sarah and Mussie of 'Better Call Bella' about how they quickly shifted gears after their gown rental business was set to launch just as the COVID-19 pandemic broke out. Enter 'Bella's Bazaar'...

Aura talks with musician, author, and activist, Ari Herstand about how he has managed to navigate all parts of the music business as an artist and a businessman. 

Aura talks with Adele about her pivoting from a creative field to big Pharma and now, due to the Safer At Home rules, back again to a creative pursuit. 

Aura talks with Shayna, a clothing designer and creator of the boutique shop, JUPE, in Brooklyn NY about how she has shifted to online sales, started an initiative to send dresses to health care workers as gifts, all while being a stay-at-home mom!

Aura talks with her long-time friend Samantha, an actress and comedy writer (Don't Call Me Mommy),  about how she is managing to stay creative and produce a new show during this global detour. 

Aura talks to Melissa Anderson about her detour from TOMS shoes executive to personal coach. She encourages everyone to not live other people's dreams, but rather to think 'box the outside.' 

Aura talks with her husband's college bandmate about his path to becoming a music attorney at a major company and how he handled the transition from stage to office.