DISCOVERED Podcast – Details, episodes & analysis

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DISCOVERED Podcast

Athos Commerce

Business

Frequency: 1 episode/85d. Total Eps: 13

DISCOVERED is a product discovery podcast from Athos Commerce, featuring conversations with the brightest minds in ecommerce. Originally launched by Klevu, Discovered continues to explore what drives smarter product discovery and profitable growth—through AI, search, merchandising, and modular commerce strategies.

Part of the broader Discovered community (including events, media, and more) the podcast brings together digital leaders, partners, and practitioners to share real-world insights, not just theory.

If you’re building for performance, this is where the conversation starts.

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Data updated on 14/07/2026

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🇬🇧 Great Britain - Marketing
23/12/2025
#63

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https://www.klevu.com/discovered-fringe/
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Score global : 68%

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Episode 1: What Retail Teaches You About Running a DTC Brand

Season 2 · Episode 1

Wednesday, December 10, 2025 • Duration 30:23

Discovered is back with Season 2!

Join Andra Muntean, Senior Marketing Manager at Athos Commerce, as she talks to Howard Sobel, former COO and Systems Integrator at Fifty Flowers. Howard brings a unique perspective from his years working across mass and specialty retail (Walmart, Target, Costco) to the world of Direct-to-Consumer (D2C) e-commerce.

Hear how that traditional retail experience informs how he approaches digital growth, emphasizing structure, pricing, and operational rhythms. They discuss the importance of cross-functional alignment, how data is used to navigate high seasonality and risk, and how the partnership with Athos Commerce supported their merchandising strategy.

Finally, Howard busts common e-commerce myths, explaining why more SKUs don't always mean more sales and why a structured pricing strategy is vital for long-term brand health and margins.

This episode is a must-listen for anyone interested in operations, balancing speed with structure, and growing well in the digital space.

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S1 Episode 12: Sustainability, Due Diligence, and Roadmapping with Selfridges

Season 1 · Episode 12

Wednesday, December 4, 2024 • Duration 30:12

In this episode of the Discovered Podcast, recorded during our Discovered Fringe event @ Ecommerce Expo, host James Gurd leads a thought-provoking panel discussion on the challenges and opportunities in building sustainable e-commerce systems. Featuring insights from industry leaders like Sezin Cagil (Selfridges), Carole Breetzke (Brave Bison), Andy Eva-Dale (Tangent), and Rachel Tonner (Klevu), the conversation explores topics such as composable commerce, the business case for sustainable tech, and the role of AI in driving efficiency and innovation.

The panel dives into practical examples, including the importance of benchmarking carbon emissions, the power of modular architecture for adaptability, and the risks of AI implementation without proper guardrails. Tune in to discover actionable strategies and forward-thinking perspectives for navigating the fast-evolving digital commerce landscape.

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S1 Episode 11: Elastic Path and the Future of E-Commerce: Personalization, Composability, and AI

Season 1 · Episode 11

Friday, June 14, 2024 • Duration 38:43

In this episode of the Discovered Podcast, Rachel Tonner sits down with Grant Deken, SVP of Marketing for Elastic Path, to delve into the evolution of e-commerce and technology over the past five years and look ahead to the future. They discuss the rise of AI, the importance of data in creating personalized shopping experiences, and the growing trend of composable commerce. Grant shares insights from his journey with Unstack and Elastic Path, highlighting the significance of enabling marketers with the right tools to drive engagement and business growth. Tune in to explore the exciting developments in digital commerce and learn how businesses can leverage these innovations for future success.

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S1 Episode 10: Modern MACH Commerce: Compose & Conquer with Uniform, Klevu & Commerce Layer

Season 1 · Episode 10

Friday, March 15, 2024 • Duration 29:00

In this enlightening episode, Rachel Tonner hosts a vibrant discussion at the MACH House NRF with distinguished guests Filippo Conforti from Commerce Layer, Nilay Oza from Klevu, and Darren Guarnaccia from Uniform. This episode unveils the groundbreaking integration among these leaders in e-commerce technology, offering merchants a glimpse into the future of composable commerce. The conversation navigates through the essence and importance of composable commerce, addressing its critical role in meeting the growing demand for flexibility and personalization in the customer experience. The dialogue delves into the shopper’s perspective, highlighting the balance between speed and relevance facilitated by the advancements in MACH and composable commerce technologies. Furthermore, the discussion sheds light on the challenges and complexities inherent in transitioning to a MACH architecture and how each platform uniquely addresses these issues to simplify the digital commerce experience for both merchants and consumers.

This episode is a must-listen for e-commerce teams, digital innovators, and technology enthusiasts eager to understand the intricacies of composable commerce and how the synergistic integration of Klevu, Commerce Layer, and Uniform can revolutionize the e-commerce landscape. Whether you’re grappling with the challenges of adopting composable commerce or seeking to enhance your customer experience through advanced personalization and flexibility, this episode offers invaluable insights and practical advice from the forefront of e-commerce technology.

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S1 Episode 9: Musings on the future of Shopify with Mikko Rekola from Woolman

Season 1 · Episode 9

Thursday, February 15, 2024 • Duration 28:36

In this insightful episode of the "Discovered" podcast, Rachel Tonner, our VP of Marketing welcomes Mikko Rekola, Chief Evangelist from Woolman, Europe's largest Shopify Plus agency, to delve into the latest Shopify Winter Editions release. Mikko, with over 15 years of experience in direct-to-consumer e-commerce, shares his expert insights on the significant updates and how they reflect Shopify's evolving vision for the future of e-commerce. The discussion covers a range of topics including the expansion of Shopify Markets, enhancements in B2B functionalities, and the rebranding of Shopify POS to Shopify Retail, highlighting how these updates are designed to cater to the diverse needs of Shopify's global user base. Whether you're a retailer, a Shopify partner, or just keen on e-commerce trends, this episode offers valuable perspectives on navigating the ever-changing digital commerce landscape.

This podcast is tailored for e-commerce retailers, B2B businesses, Shopify partners, D2C brands, retail and POS users, e-commerce strategists, and digital commerce innovators seeking insights into Shopify's latest developments and future trends.

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S1 Episode 7: LEAF's Rhythm to Retail: Performance, Personalisation & 1st Party Data

Season 1 · Episode 8

Tuesday, January 30, 2024 • Duration 36:52

Grab a coffee and join us as Wesley Hartley, the Chief Revenue Officer at LEAF, shares his journey from the music scene to mastering e-commerce. He'll dive into the ups and downs, the switch from tunes to tech, and how understanding your customers and data can really change the game for e-commerce teams. Whether you're leading the charge or managing the frontline in e-commerce, Wesley's got practical tips and real talk that'll help you get ahead. No jargon, just good advice wrapped up in a story of transformation. Tune in to get the insights you need to amp up your e-commerce strategy.

Perfect for e-commerce directors and managers, this talk is all about keeping it real with strategies that hit the right note.

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S1 Episode 8: Operational mastery in ecommerce: Inside the operational playbook with Ben Marks & Maier Bianchi

Season 1 · Episode 8

Tuesday, January 16, 2024 • Duration 32:20

Step into the bustling world of ecommerce operations with Rachel Tonner in this enlightening episode. Rachel hosts Ben Marks from Shopware AG and Maier Bianchi of Bemeir, both leading figures with vast experience in ecommerce.

Together, the trio navigates the intricate terrains of operational efficiency in an industry known for its rapid pace, and turbulent market challenges. They share intriguing stories that reveal how various personas—from the back office user and shopper, to the marketer and e-commerce director—navigate the challenges and triumphs of daily operations.

While technology and AI undoubtedly play a part, this episode hones in on the strategies, adaptations, and forward-thinking approaches that truly drive efficiency. Listen to how businesses, irrespective of their tech stack, can elevate their operational prowess, ensuring a seamless shopping experience for end users and smoother workflows internally. We also broach the topic of “AI Washing” and how to cut through the clutter when choosing technologies.

For anyone keen on understanding the nuts and bolts of operational efficiency in ecommerce, and how to achieve it, this episode promises to be an enlightening journey. Dive in!

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S1 Episode 6: What Can the Sex Toy Industry Teach Us About Personalization in Ecommerce: In Conversation with Matthew Medlyn

Season 1 · Episode 6

Thursday, July 27, 2023 • Duration 38:03

In this captivating episode of the Discovered podcast, Rachel Tonner delves deep into a dynamic conversation with e-commerce expert Matthew Medlyn. Leveraging his extensive background working with renowned brands like Wiltshire Farm Foods, Love Honey, and Graham & Brown, Matt explores the unique hurdles of designing for diverse user personas, ranging from seniors to caregivers. They explore the evolution of website design elements, such as skeuomorphism, that empowered non-tech-savvy users in the early 2000s to connect with online shopping.

The discussion takes an intriguing turn as they navigate the intricate landscape of sexual wellness products, dissecting the challenges of gender-based categorization versus other methods. They also touch upon industries like fragrances that grapple with similar issues, and what ecommerce as a whole can learn from this. Together, Rachel and Matt underscore the significance of avoiding assumptions in e-commerce, pushing boundaries, and prioritizing user preferences, with a couple of massively useful tips -- discount codes, and working with affiliates -- you can use right now before Black Friday. Join us for an enthralling exploration of progressive e-commerce practices.

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S1 Episode 5: Customer-Centricity: The Key to Business Growth in the Digital Landscape

Season 1 · Episode 5

Thursday, June 22, 2023 • Duration 29:46

In this episode, we explore the crucial role of customer service in driving business growth and success. Join us as we dive into a Discovered London speech by Jo Causon, CEO of The Institute of Customer Service, where she emphasizes the need for organizations to prioritize the customer experience.

Causon highlights that customer service extends beyond numbers. Employee well-being emerges as a crucial factor that impacts customer perception. In fact, a remarkable 20% of consumers refuse to buy from organizations they believe mistreat their staff. It becomes evident that organizations must consider the holistic impact of their actions on both employees and customers.

She reveals that companies with above-average customer satisfaction, driven by a board-level commitment to the customer experience, enjoy remarkable financial benefits. These organizations not only achieve 10% higher profitability over a five to eight-year period but also experience up to 5% higher revenue and an astonishing 114% increase in productivity.

Discover how organizations can adapt to meet evolving customer expectations and build lasting brand loyalty by demonstrating care for both customers and employees.

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S1 Episode 4: Exploring the Evolving Landscape of Artificial Intelligence: From ChatGPT to Conversational AI and Beyond

Season 1 · Episode 4

Monday, June 5, 2023 • Duration 24:44

Join us in this insightful episode as we delve into the current state of Artificial Intelligence (AI) and its exciting future.

At Klevu's Discovered London event, Niraj Aswani, Co-Founder and CTO of Klevu, shares his expertise on the transformative power of AI models like ChatGPT and the potential they hold in natural language processing. We explore the different types of search, from keyword-based to neural and semantic search, and how they revolutionize search engine results.

While Chat GPT is one of the most well-known AI models, there are hundreds of other models available, each with its own unique strengths and applications. The Hugging Face company has over 100,000 models in their repository built by the open-source community. With so many models available, the future of AI is likely to involve combining these models to create even more powerful systems.

"As more businesses adopt these technologies, we may see a future where there are only two types of companies: those that have adopted AI and those that do not exist" - Niraj said. While there are limitations and concerns to address, the future of AI is exciting and promising. By learning how to ask questions to these machines, we can make the most of their incredible capabilities.

This podcast episode is perfect for those who want to delve deeper into AI or are beginners on their journey of learning about it.

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DISCOVERED Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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DISCOVERED Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other1