Explore every episode of the podcast Dirty Chats

Kelly Clarkson walked into Brooklyn toy shop Art of Play for five minutes and what has ensued truly makes my heart sing.

And Molly's heart, also. 

There was a Pretty Woman comparison, two Instagram statements that made everything worse, and the owner's responses that got increasingly worse. 

So this week on Dirty Chats, I’m putting my hard-hitting journalism skills to work with a full timeline of the Kelly Clarkson vs Art of Play feud... plus the PR plan that could have turned this mess into the best marketing campaign of the year.

In this episode:

• Kelly Clarkson’s original post, the elevator eyes and the thumbs down heard round the world
• Art of Play’s “Molly isn’t for sale” statement... and the price tag that says otherwise
• The secret twin bird, the $2,000 alternative and the surveillance footage nobody asked for
• Why the internet has split into two very loud camps (and which one I’m in, sort of)
• My PR plan for Art of Play, featuring Pretty Woman, Gen Z actors and a very special delivery

(Plan B involves an Australian man who yells at people about their beards.)

Then in Dirty Business, we get into the real scandal. Not the bird. The feelings. Why emotions are the number one thing holding women back in business, the space between stimulus and response, and my favorite piece of business advice: get so booked you don’t have time to feel.

Plus, I get honest about almost talking myself out of my own challenge.

Make Money With Carousels Challenge HERE

Emma Grede is my favourite, but maybe I disagree with her this episode? Also, Brooklyn Beckham is being mean to his mum, Pete Davidson is being mean to influencers. And this week, I'm being  mean to millennial women...

On the menu:

• Brooklyn Beckham and Nicola Peltz's Paris Fashion Week date night
• Emma Grede's take on personal branding
• Pete Davidson's rant about female content creators
• My five tips to grow your personal brand in 2026

In Dirty Dish, Victoria Beckham shows her Spring/Summer 2027 collection at Paris Fashion Week... and Brooklyn and Nicola are just down the road, holding hands for the paps. I have thoughts. None of them are nice.

Then in Dirty Business, Emma Grede tells women to stop obsessing over their personal brand and get good at something first. Pete Davidson wants to know why "girls" are making $40 million a year talking to their phones. And Courtney Johnson jumps in with a spicy take of her own.

So who's right? I agree with Emma... and I also completely disagree with her. Because the rules for building credibility have changed.

(I also explain why millennials find it so hard to show up on social media. Blame your mum's good crystal glasses.)

Press play to find out:

→ Why Emma Grede's "content is not the point" advice is only half right for women building online businesses
 → What Pete Davidson's influencer comments get wrong about the attention economy
 → Why millennial women struggle to show up on Instagram and TikTok (and why Gen Z doesn't)
 → How to position your personal brand around the thing you think holds you back
 → How to promote yourself shamelessly, with real creator pitches that went viral
 → My five-step personal brand strategy for service-based businesses in 2026

Join the Make Money With Carousels Challenge waitlist HERE

It's a big day, people!!! Taylor Swift has released Showgirl: The Encore, and I'm debriefing all four songs. 

Here's what's also on the ep:

• The Laughing Cow's mysterious "Not Laughing Cow" campaign
• The Encore song reviews
• The science of manifesting (yes, actual science)

First up, The Laughing Cow has lost her smile for the first time in over 100 years. I've gone from not thinking about cheese wedges in decades to being completely obsessed. It's curiosity marketing at its finest, and I break down exactly why it works.

Then it's my honest review of Patient Zero, Cleveland, Pink Clouding and Babylon. 

(And I have a theory about what's missing from all four songs that every marketer needs to hear.)

In Dirty Business, I get into manifesting. I used to think it was woo-woo nonsense sold by course creators... until it started working for me. So what's actually happening in your brain when you visualise a goal? And why can positive thinking on its own make you LESS likely to get there?

Press play to find out:

→ Why The Laughing Cow's curiosity campaign makes people care about a brand they'd forgotten
 → What Taylor Swift's Showgirl Encore teaches us about emotion and participation in marketing
 → How neuroplasticity and your brain's filter decide what you notice
 → Why Gabriele Oettingen's research shows visualising success alone can backfire
 → How Peter Gollwitzer's if-then planning keeps you moving when self-doubt kicks in
 → The four-step manifesting process I use for launches and speaking gigs

It's our 50th EPISODE!! Can you believe it?!? First up in Dirty Dish: Shailene Woodley's 2026 Emmys look in Balenciaga couture was a disaster, and her stylist Karla Welch got eviscerated on the internet, got butthurt, and did the exact wrong thing. 

Naturally, I break down the exact PR play she should have run instead... seven days of it, actually.

Then Patrick Clancy sat down for his 60 Minutes interview alongside his new wife, and I get into why the whole thing felt so rehearsed, what that overwhelming human urge to "set the record straight" does to us, and how it once landed me my first celebrity interview.

Then Dirty Business, and this one's for anyone building a brand: the psychology of Easter eggs.

Alix Earle packed her latest Reale Actives campaign with hidden references (the ad I wrote a carousel about that hit 440,000 views), Taylor Swift has the whole internet decoding her Emmys promo, and there are five separate psychological mechanisms firing every time you spot one.

I break down all five, and exactly how to use them for a brand your size.

→ Why "I found it" beats "they told me" every time (the earned insight effect, and how to build it into a launch)
 → How Easter eggs create insiders and outsiders, and why belonging is one of the strongest triggers you can pull
 → Why Alix Earle's Reale Actives puzzle campaign trained her audience to never scroll past her again
 → How decoding lowers a buyer's guard in a way that selling to them directly never can
 → The world-building move that turns one-off content into a community with its own lore
 → How to use all of it as a small brand, with the real businesses pulling it off right now

Get Viral Carousel Course HERE

Check out the Hot Cakes Instagram HERE

Check out my viral carousel on Alix Earle's campaign HERE

Season 5 of The Secret Lives of Mormon Wives is back and I'm giving you my quickfire thoughts. 

... Taylor Frankie Paul, the engagement nobody believes, the co-parenting ick, and the one cast member I've completely changed my mind about.

Then we get to Celine Dion, who has just returned to the stage for her Celine Dion Paris 2026 residency, and I have a take that's...surprisingly. 

Because the internet has been suspiciously kind to her. And there's a reason nobody will say the obvious thing out loud.

I break down exactly what's going on, and it's one of the most powerful storytelling principles you can steal for your own brand.

Then in Dirty Business, the marketing trend I reckon will make or break product and service brands through 2027: experiential marketing.

I get into why the brands winning right now are the ones dragging people off their phones and into an actual room, using Glossier, Cartier, Hailey Bieber's Rhode, the Erewhon smoothie, and the Lululemon Dupe Swap to show how they stack effort, scarcity and belonging until a product stops being a product and becomes a badge.

Plus how to steal all of it if you run a service business and don't have a store.

→ The narrative transportation principle behind why fans defend a brand instead of judging it, and how to build it into your copy
 → Why an unfinished story keeps people hooked (the Zeigarnik effect) and how to use open loops on purpose
 → How Celine Dion's comeback explains effort justification, aka why people value what they've watched you fight for
 → Why experiential marketing is the 2026 trend that turns customers into your unpaid marketing team
 → How the Lululemon Dupe Swap converted 50% brand-new customers without ever telling them the product was better
 → The service-business version of all of it when you've got nothing physical to hand over

Follow me on IG HERE

Find my website HERE

The Lindsay Clancy trial is officially a mistrial, Isobel Lorna launches a £300 planner that's made the internet whinge, and I break down the behind-the-scenes of my $50,000 USD launch. 

First up in Dirty Dish: the Lindsay Clancy case has been ruled a mistrial, and I get into what one holdout juror changed, whether a retrial can ever find an untainted jury, and the thing about the public reaction to this case that I genuinely can't stop thinking about.

Then we get to Isobel Lorna and Agende, the luxury planner that had TikTok in a full tantrum over its price tag.

I break down exactly why it's not too expensive... and why the people whinging about the price are the entire reason it worked.

Then in Dirty Business, I pull back the curtain on my own $50K launch.

The real numbers, what I actually spent and the one decision I fought my launch strategist on that turned out to be genius. 

Find Ashley on Instagram HERE

Follow me on Instagram HERE

Dirty Chats is back after a four week break, and Meghan and Harry are BACK IN THE UK. 

But first, how was my time away overseas? True thoughts about Powerhouse Women? And my take on the horrific true crime doco The Death of a Pastor's Wife. 

First up in Dirty Dish, Meghan Markle and Prince Harry have made a shock return to the UK. This from the man who swore he couldn't see a world where he'd bring his family back within a year.

So what changed?

I've got six theories. 

We get into the Cotswolds move, the convenient six-month "trial," the ongoing security battle with King Charles and the RAVEC committee (including the Al-Qaeda plots Harry says were kept from him), and whether this was really a financial flight dressed up as a freedom flight.

Plus the Guy Ritchie casting rumour around The Gentlemen that might have been the smartest piece of newsjacking all year.

And of course I help Meghan out with a new UK marketing plan to claw back her reputation. 

She won't use it, but she definitely should. 

Then in Dirty Business, I'm unpacking why Dolly Parton is a universally loved, and a marketing genius. 

→ How Meghan and Harry's UK return doubles as a reputation-marketing case study (and the image-rehab plan I'd actually run for her)
 → What newsjacking really is, and how a Meghan Markle rumour may have sold Season 2 of The Gentlemen
 → Why Dolly Parton refusing to change her look was the smartest brand decision of her career
 → How "leaning into your Dolly-ness," aka doubling down on what makes you YOU, is the Seth Godin principle most business owners are too scared to use
 → Why saying no to the biggest star in the world eventually made Dolly millions

Follow me on IG HERE

Find my website HERE

Kim Kardashian just dropped the most psychologically dialled ad of the year... and I'm jealous I didn't write it.

7.7 million views in nine hours (and counting). And no, it's not just because she's Kim Kardashian.

But first, Dirty Dish. This week I'm covering:

• Robbie Williams, a FIFA interview, and the mystery white object that fell onto his mic.
• Amanda Batula shutting down pregnancy rumours in the most Amanda way possible.
• Kris Jenner going on plastic surgeon Simon Ourian's podcast to defend Kendall Jenner's nose.

Then in Dirty Business, I'm breaking down Kim Kardashian's debut campaign for Update, her new energy drink brand. This isn't a "celebrity posts ad, ad goes viral" story. There are six specific psychological tactics baked into this reel, and every single one of them is stealable for your business... even if your audience is 700 followers and not 75 million.

I also have a very exciting announcement about something I've been building behind the scenes.

You'll want to hear this one.

→ Why Kim Kardashian's Update energy drink ad entertains first and sells second (and the brain chemistry that makes it work)
 → How self-deprecation works as a security signal that builds audience trust
 → What world-building and parasocial relationships have to do with why customers become loyal to brands
 → Why pain point marketing beats listing features every single time
 → How to use personality-driven marketing to convert your website visitors, even as a small business

Sign up for my free 5-day workshop, How to Get Found, Liked, and Booked on AI, HERE

Stalk my website HERE

Phoebe Gates raised over $35 million for her shopping app Phia. Now the whole internet is asking one question... did she commit fraud?

This week on Dirty Chats:

• The Phia cookie stuffing scandal taking over the tech internet
• Justin and Emily Baldoni's surprise statement after two years of silence
• A hot take on whether you should lie in your business to get ahead

First, Justin Baldoni and Emily Baldoni broke their silence with a statement reel nobody saw coming... and I break down why their PR playbook has been flawless from day one.

Then, Phoebe Gates (yes, Bill Gates' daughter) and co-founder Sophia Kianni are accused of cookie stuffing through Phia, their AI shopping app backed by celebrity investors like Sydney Sweeney and Hailey Bieber. I explain what cookie stuffing actually means in plain English, why the word "fraud" is being thrown around, and the halo effect... the marketing shortcut that made all of us trust them without checking a single thing.

I also lay out my PR comeback plan and redemption arc for Phoebe. 

Then in Dirty Business, a 15K business coach posted that lying at the start of your career is basically mandatory... and I have thoughts. 

I share the terrifying first time I called myself a copywriter, how I landed my first keynote without begging for it, and the one kind of lying I fully endorse.

→ What cookie stuffing (affiliate attribution fraud) is and why Phia's "it was a bug" defence isn't landing

→ How the halo effect lets founders borrow celebrity credibility... and why investors hand over millions without checking

→ The crisis PR moves Phia is getting wrong right now

→ Why "fake it till you make it" hits differently for women raising capital

→ The mindset shift behind booking speaking gigs, clients, and opportunities before you feel ready

JOIN the Get Found, Get Liked, Get Booked Workshop HERE

Check out Unstoppable Women Conference HERE

Taylor Swift married Travis Kelce at Madison Square Garden, and everyone (except me) is reading it wrong

Taylor Alison Swift is married, and the internet is losing its mind over a peach curtain.

In Dirty Dish, I'm unpacking the royal wedding of the year: the thousand guests, the raffle, the "T and T married" billboard in the world's most boring font, the Adam Sandler of it all. 

I've got a theory that reframes this whole thing the second you stop looking at it as a wedding...😏

I also get into the Blake Lively snub (a thousand people invited and she still didn't make the list), and the Karlie Kloss feud that may have quietly healed itself. 

Then in Dirty Business, we stay right on Taylor, because she is the single greatest living example of the one marketing skill every commentator is obsessed with in 2026: world-building.

Why do we all feel personally betrayed by a venue choice? Because Taylor has spent years making millions of strangers feel like they know her, and she did it on purpose. I break down exactly how, plus two brands pulling off the same trick with zero celebrity attached.

→ Why world-building is the marketing skill everyone's talking about in 2026, and how Taylor Swift quietly mastered it years ago
 → How giving your audience a job inside your brand (instead of just talking at them) turns casual followers into people who defend you
 → What Duolingo's fake owl funeral and Liquid Death's billion-dollar "canned water" empire teach you about building a brand world
 → Why effort is the glue that makes people loyal, and how small rituals get your audience marketing for you for free
 → The one thing AI genuinely cannot copy in 2026, and why it's your biggest competitive advantage

Evan Spiegel launched Snapchat's new Specs AR glasses, and within 48 hours Snap had lost 2 billion dollars. Yes, with a B. 

This week I get into the Snap Specs launch... the keynote, the $2,195 price tag, and why everyone online blaming the "ugly" glasses has it completely wrong.

I break down the actual reason Evan Spiegel's launch tanked (it isn't the design, and it isn't the cost), then I rebuild the entire campaign the way I'd have run it.

(Miranda Kerr, you're so welcome.)

Then in Dirty Business, I get personal about my "bad audio."

A friend literally gasped when I admitted my podcast audio wasn't perfect. So I'm unpacking why I hit publish anyway, and the one thing that's quietly grown this show to number one in multiple countries while I spent 10 months getting around to the curtains, the carpet and the sound.

→ Why Evan Spiegel's Specs keynote led with features instead of feelings... and the buyer psychology mistake that sank the launch
 → How Apple beat Microsoft in the early 2000s with identity-first marketing, and why people buy who they become, not what a product does
 → The celebrity-seeding FOMO tactic that turned an unknown bikini brand into a sell-out, and how to borrow it with zero ad budget
 → Why a $2,195 price tag isn't the problem (people queue for $2,000 sneakers... it's never about cost)
 → How "start before you're ready" took an imperfect podcast to #1 in multiple countries in 10 months
 → The perfectionism trap that quietly handicaps your launch, your email list and your content

Check out my website HERE

Podcast host: Marisa Twentyman, website copywriter for brands that don't do boring, founder of Dirty Chats, and wannabe PR specialist to the stars. 

Olivia Rodrigo VS Taylor Swift (the whole story), how popstars market themselves, Brooklyn Beckham's DoorDash commercial annnnd I give my Summer House reunion thoughts. 

Today's episode is mostly gossip...except the part where I unpack Olivia Rodrigo's personal branding and the common marketing thread that exists between popstars like Olivia Dean, Olivia Rodrigo, Taylor Swift, Katy Perry and Chappell Roan. 

SO ON THIS EPISODE:

• Olivia Rodrigo vs Taylor Swift.
• Brooklyn Beckham's $1 million DoorDash collaboration
• The Summer House reunion, where Amanda blew up two relationships at once and still can't work out why she's the villain

I give Brooklyn a full DoorDash makeover, and I hand Amanda a PR recovery plan she did not earn but very much needs.

No Dirty Business this week, but there's a real branding lesson tucked into the Olivia Rodrigo segment about what actually makes a personal brand memorable.

It's the opposite of what most people do.

→ Why Olivia Rodrigo vs Taylor Swift and the alleged feud
 → What Brooklyn Beckham's DoorDash flop teaches you about brand collaborations
 → How the biggest pop stars build a memorable personal brand on purpose
 → The Summer House reunion, fully recapped, with PR plans included

This week I sit down with Elijah Timmins-Scanlon, the Auckland model (signed to Red Eleven) who called out New Zealand streetwear brand Huffer of using AI to generate campaign images that looked suspiciously like him. Or like him and his brother, also a model, blended into one person.

He tells me how he found it, what he did next, and how aggressively the brand moved once he said something out loud.

(Getting blocked by a brand's own Instagram is not the move that makes you look innocent.)

We get into Huffer's official line that "computer-assisted design has been used in the industry for 30 years," the other model who clocked AI figures wearing his exact garments from a past shoot, and the quietly terrifying fact that New Zealand has almost no rights... the legal right to control how your own face and identity get used to sell things.

Then Elijah shares where he thinks all of this is heading, for models, photographers, and every creative whose work just became very easy to fake.

→ Why blocking Elijah Timmins-Scanlon did more damage to Huffer than the original AI ad ever could 

→ The scary reason NZ law can't protect a face that's been AI-cloned 

→ How the same garments turning up on "new" models turns a hunch into receipts

 → Why "computer-assisted design" became the corporate non-answer of the year

 → What AI really means for working creatives right now, from someone living through it 

Follow Elijah on IG HERE, Tiktok HERE

I'm Marisa Twentyman, podcast host of Dirty Chats, and founder of Dirty Copy.

Find me on Instagram HERE

I unpack the 4 ways accounts are blowing up in 2026, and the common thread between my viral posts (that translates to reels, YAP videos and carousels).

Also, Taylor Swift gets sued and the title of her new song is suspicious. 

On Dirty Dish this week I get into:

• Taylor's Toy Story 5 song, "I Knew It, I Knew You"... and the Gracie Abrams of it all
• The Maren Wade lawsuit over The Life of a Showgirl

Then we get into Dirty Business.

This week I'm answering the thing everyone wants answered and almost no one can pull off... how do you actually go viral in 2026?

I break down the four ways I'm watching people blow up right now, and the fourth one is the exact technique behind two of my recent carousels that did 370,000 and 113,000 views.

→ Why hyper-specific relatable pain points still print views (and why "pain points are dead" is a lie people keep telling me) 

→ How one creator added 70,000 followers from a single post about... styling a bed 

→ Why controversial, quirky, non-neutral content is the only thing that stops the scroll 

→ My most repeatable viral strategy: mining real emotion as engagement bait across carousels, Reels, emails and Substack

 → How the Belle Burden "Strangers" carousel tapped a deep emotional reservoir and pulled 13,000 likes and 700+ comments

Get the Viral Carousel Course HERE

Visit my website HERE

Follow me on IG HERE

Follow me on TikTok HERE

There's a new most-trolled Meghan in town... and I have a full PR plan to save her.

In Dirty Dish I cover:

• The Anne Hathaway "I swear it's just two tight braids" facelift saga
• Marciano and Jessi from Love Is Blind and how they pulled off the redemption arc of the century

Then in Dirty Business...

I break down why Meghan Trainor's latest album Toy With Me debuted at #198 on the Billboard 200, why she cancelled her Get In Girl tour, and why the TikTok comments under her single tease have become a competitive sport for trolls.

 Spoiler: this is not actually a music problem.

It's a brand identity problem. And naturally, I break it down. 

I also pitch Meghan a full PR plan, including a bonus track concept...

Still waiting for my cheque 😏

→ Why Meghan Trainor's brand identity broke when her body changed, and what that means for any business going through a rebrand

→ The Taylor Swift principle of brand evolution vs. brand 180, and why one works and the other gets you cancelled

→ How to rebuild emotional connection with an audience that feels betrayed by your pivot

→ Why "marketing is mining for feelings" is the only sentence you need to memorise this week

→ The exact PR move that turns trolls into your highest-performing content

Follow me on Insta HERE

Check out my website HERE

Spencer Pratt is running for Mayor of LA and I have become genuinely, unironically invested.

This week on Dirty Chats, I'm covering the marketing masterclass nobody saw coming, plus the unhinged economic ripple effects of one in eight Americans being on Ozempic.

In Dirty Dish I'm covering:

• Alex Cooper's pregnancy announcement and why my PR prediction from three weeks ago has officially COME TRUE. 
• Amanda Frances, her Abundance Timeline challenge, and the viral post that made me $4.5K USD in three days (please check out my friend Dr Sienna Olson if you want GLP-1 support https://www.instagram.com/dr.siennaolson/)
• The financial winners and losers of the Ozempic and GLP-1 boom...
• Shocking news about Aqua

Then in Dirty Business I'm breaking down Spencer Pratt's mayoral campaign and why it's a positioning and messaging masterclass for 2026. From the Palisades fires to Karen Bass's Ghana trip, to Heidi Montag's Superficial finally hitting number one, to the AI billboards, the dog interviews with Amanda Bekant, the Hollywood endorsements...this campaign is doing what every great marketer does. I also explain why Karen Bass's attack ad on Spencer accidentally became his best marketing asset.

→ How Spencer Pratt positioned himself as the "anti-politician" and why that frame is the entire campaign 

→ The two specific pain points he zeroed in on (and why specificity always beats broad messaging) 

→ Why authenticity plus a sad story is the most powerful combo in marketing right now 

→ How Karen Bass's attack ad accidentally became Spencer's best marketing asset → The exact 2026 marketing playbook: AI, influencers, raw content, and refusing to be polished 

→ Why listening to your audience changes your messaging (and why the opposition isn't doing it)

Check out my website HERE

In a move no one saw coming, Blake Lively has settled with Wayfarer Studios... and I am in mourning. That courtroom trial was the only way I was emotionally getting through May 2026.

(We're devastated. We're inconsolable. We're rewatching the Met Gala interview for forensic evidence.)

This week on Dirty Dish, I'm breaking down the settlement no one wanted: what Blake Lively actually agreed to, what Justin Baldoni's lawyer Bryan Freedman is saying about it, and why I think the real war isn't over...it's just moved to the box office. I also unpack Whitney Leavitt leaving The Secret Lives of Mormon Wives and why this is a full Geri Halliwell-leaving-the-Spice-Girls moment for Mom Tok.

Plus...I have a brand new PR plan for Blake. It involves a baking blog, and that's all I'm giving you. 

Then yes, I talk about marketing as well.

In Dirty Business, I'm getting honest about why I postponed a launch by a month. We're talking about the self-imposed deadlines that quietly wreck your business, the moment I caught myself comparing my business to other women's, and the very specific thing my husband had to bully me into admitting.

It's not a tidy lesson. It's the actual conversation.

→ Why Blake Lively's Met Gala 2026 appearance hours after settling with Wayfarer Studios was a calculated PR move, not a coincidence 

→ What Justin Baldoni's strategic silence tells you about owning the narrative when the internet wants a statement

 → The Whitney Leavitt and Secret Lives of Mormon Wives lesson on when to detach your brand from a group identity

 → The exact moment a self-imposed deadline stops serving your business and starts costing you

 → Why I started getting jealous of other woman

Dirty Chats is hosted by Marisa Twentyman, website copywriter and founder of Dirty Copy. New episodes drop weekly.

Check out my website HERE

I'm ranting today. Women in the entrepreneurial space need to stop being put on a pedestal...because I'm starting to feel like a lot of them are being dishonest. 

Also we've got Taylor Frankie Paul and Dakota Mortensen back in court...the judge absolutely clocked what's going on there...

Plus Nike's embarrassing response to their Boston Marathon campaign backlash, and why their non-apology is a masterclass in what NOT to do when your brand gets backlash from the Karens. 

Next, how Emma Grede turned every controversy on her book tour into free press for Start With Yourself... and the reframe strategy behind it

And then I go into a rant about women in the entrepreneurial space, the wide-open-calendar performance, paying for proximity, and why the real opportunity right now belongs to the women who've actually been putting in the work.

I have opinions. 

(You've been warned.)

I'm Marisa Twentyman, website copywriter and founder of Dirty Copy, copywriting for brands that don't do boring.

I'm the host of Dirty Chats podcast...

And you can find me

HERE on Instagram

and HERE on my website

ON THE POD TODAY>>>

What happened in Belle Burden's  smash hit memoir Strangers? (and why did my carousel about it go viral?) I chat about the devastating prenup, what my husband said about the husband leaving, and what my carousel angle taught me about Instagram metrics. 

The Alex Cooper Vs Alix Earle drama explained: what actually kicked the feud off, and why Matt Kaplan is all of a sudden in hot water (and why he shouldn't called 'Matt')...and I pitch an unofficial PR plan for Alex Cooper that I will absolutely NOT be posting.

How can you make sure you actually achieve your goals? I learnt a LOT this week about the psychology between why some people achieve their goals, and others just dream about them. This part you genuinely don't want to miss. 

Get Viral Carousel Course HERE

What you'll learn:

→ Why Instagram's shift to interest media is changing who sees your content - and why your followers aren't the audience anymore

→ The one thing AI genuinely cannot do for your content (and why creatives are the ones who win in this new era)

→ Why Gabrielle Oettingen's weight loss study proves pure visualisation makes you less likely to hit your goal

→ How Peter Gollwitzer's "if-then" implementation intentions doubled follow-through across 94 studies and 8,000+ participants

→ The difference between confidence and self-efficacy — and why one predicts success better than IQ

→ Why elite athletes focus on process goals over outcome goals, and how to apply it to your business

If you want the exact strategy I used to land a carousel at 200K views (and the psychology underneath why it worked) — Viral Carousel is the course.

I'm Marisa Twentyman, website copywriter and founder of Dirty Copy. 

Find my website HERE

Justin Bieber's $10M Coachella Set, The Masters' No-Phone Policy, and the Marketing Power of Doing Less

Everyone has an opinion on Justin Bieber at Coachella. 

Here's mine.

This week I'm breaking down two very different events ...The Masters golf tournament and Justin Bieber's stripped-back Coachella set ....and what they both accidentally taught us about the most powerful marketing move of 2026.

(Yes, I'm talking about sport.)

Dirty Dish: The Masters has a no-phone policy, a lottery ticket system, and merch you can only buy on-site. The result? A Black Friday shopping frenzy and a crowd of euphoric, genuinely present people. M

Dirty Business: 

eanwhile, Justin Bieber walked on stage with a laptop and a stool, got paid $10 million, and pulled 94.2 million views — compared to Sabrina Carpenter's 2.1 million, with all the bells, whistles, and celebrity cameos money can buy.

I also give my actual take on what made the Bieber set so powerful — and it's not what most people are saying.

→ Why banning phones was the smartest marketing decision The Masters ever made — and what FOMO actually does to buyer behaviour 

→ How scarcity + urgency created a Black Friday mentality for golf merch 

→ The real reason Justin Bieber's laptop segment hit harder than a $5M production budget 

→ What counter-cultural positioning actually means for a small business (and what it costs you to do it) 

→ Why community is the most valuable thing a brand can manufacture right now

If you want carousels that actually stop the scroll, grab my Viral Carousel mini course HERE.

Hold your florals, because in this episode I SAVE BLAKE LIVELY'S REPUTATION. 

Also in this ep, it's the Blake Lively Justin Baldoni case explained - well, the updates anyway. 

Because Judge Liman just gutted two thirds of Blake Lively's lawsuit against Justin Baldoni.

So, in Dirty Dish: I break down exactly what happened with the Blake Lively vs Justin Baldoni ruling. What was dismissed, why it's not as simple as "she lost," and what's actually heading to trial in May.

I also go line by line through her post-ruling statement, and discuss the diabolical dragon emoji 🐉

Plus I have a full image rehabilitation plan for Blake that I genuinely believe could save her career. 

Dirty Business: Selena Gomez's Rare Beauty has done two activations back to back that shows she's at the top of her marketing game. And I want to explain why they work on a brain level, not just a "oh that's cute" level.

Scratch-and-sniff billboards in New York City. A casino slot machine that dispenses foundation samples outside Sephora. And the psychological concept that ties them both together: the pattern interrupt.

I also bring in Steven Bartlett's £13,000 blue slide and what it has to do with your content strategy in a post-AI world.

→ Why Judge Liman dismissed Blake Lively's sexual harassment claim and what "independent contractor" actually means legally 

→ What's still going to trial in May and why the smear campaign claims were always the heart of this case 

→ How Rare Beauty's experiential marketing activations use pattern interrupts to trigger dopamine and create brand memory 

→ The neuroscience of novelty and why your brain remembers unexpected experiences more vividly than anything familiar 

→ What Steven Bartlett's £13,000 blue slide can teach you about standing out in a saturated, AI-content-flooded market 

→ The one question every brand needs to answer: what's your scratch-and-sniff billboard?

I'm Marisa Twentyman, founder of Dirty Copy and host of Dirty Chats.

Find my website HERE

Alix Earle just sold out a skincare brand in 19 hours. Here's exactly how she did it.

In Dirty Dish, hundreds of thousands of Chinese social media users are changing their profile pictures to Kris Jenner's face....but why?

Then in Dirty Business, I break down Alix Earle's pre-launch campaign for Real Actives, her new acne skincare brand.

🧩 Alix spent months feeding people's primal brains before a single product was available to buy. The rollout included cryptic Instagram accounts, passcode-locked suitcases sent to influencers, a physical puzzle billboard in SoHo, and the Empire State Building lit up in mint green.

The whole range sold out in 19 hours 🤯

I walk through every step of the campaign and the buyer psychology behind why it worked....

... including what part of the brain actually makes people buy.

The recap:

→ Why Kris Jenner is trending across China and what it says about how aspiration actually travels online 

→ How Alix Earle's Real Actives pre-launch campaign used curiosity loops and dopamine to sell out in 19 hours — before most people had seen a single product → The reptilian brain buying sequence (emotion first, logic second, purchase third) and how to apply it to your own launches 

→ Why overcoming objections publicly — the way Alix did with her Accutane history — is one of the most underused moves in product marketing 

→ What Alix Earl's daily Get Ready With Me habit teaches us about consistency vs. intelligence in business

I'm Marisa Twentyman, host of Dirty Chats, creative copywriter and marketing consultant for brands that don't do boring. 

THANKS FOR BEING HERE!

Check out my IG here

This week I'm unpacking the full Taylor Frankie Paul situation: the assault footage, the cancelled season, the lawsuit rumours, and the one question nobody's really asking....why did ABC cast her in the first place when they knew?

(We're blaming Nick).

I also have a full PR plan for three different parties caught in this mess: 
* the Bachelorette franchise
* The Secret Lives of Mormon Wives
* and Taylor herself. 

And yes, I pitched ABC a plan to save their show. Six days later, Deux Moi dropped a blind item that suggests they may have… borrowed it. 

Still waiting for my cheque 😏

The real marketing lesson buried in all of this? (yes, I talk about marketing as well.)
The currency of marketing is feelings, and the second your audience feels bad about watching you, the money dries up. 

Here's what else I cover:
→ Why ABC's decision to cast Taylor Frankie Paul - despite knowing her domestic violence history - is a masterclass in what happens when entertainment brands chase drama over due diligence

→ The psychology behind why audiences forgave Taylor before the video, and why they can't now - and what that means for your brand's perception

→ Why the Secret Lives of Mormon Wives franchise may not survive this, and what a brand does when its main character becomes a liability

→ What a brand activation event at scale actually looks like - and how the Bachelorette could use one to rebuild visibility and recoup losses

→ Why silence is sometimes the only PR move that works (my real plan for Taylor, and it starts with a garden)

Check out the viral IG carousel HERE
And my website HERE

The one where I pitch Meghan Markle a business idea she didn't ask for - and break down Timothée Chalamet's Oscar campaign in history.

This week on Dirty Chats, we're covering two stories that have absolutely nothing in common except that both involve famous people who both take themselves very seriously. 

First up in Dirty Dish - Meghan Markle. The Her Best Life retreat in Sydney sold out in days, there are conflicting reports about whether she's getting paid $1 million or doing it "as a favour for a friend" (spoiler: it's neither and both), and Netflix has officially pulled out of as ever, her lifestyle brand.  I also pitch Meghan a business idea she absolutely needs to hear...what can I say, she needs me. 

Then in Dirty Business - will Timmy's gaffe hurt his Oscars chance? 

I chat timelines including Oscar voting dates.  

But the real story is his Marty Supreme marketing campaign, which was genuinely brilliant. 

• A fake 18-minute leaked Zoom meeting. 
• An orange blimp over American cities. 
• Climbing the Las Vegas Sphere. 
• Crashing a real table tennis tournament. Losing basketball to high schoolers with Adam Sandler.

We unpack how Oscar campaigns actually work (it's literally influencer marketing invented decades before Instagram existed), the bandwagon effect in action, Seth Godin's Purple Cow...

...and I break down one of my favourite marketing startup stories of all time: BUMBLE's. 

What you'll learn: → Why the Oscar FYC (For Your Consideration) campaign is a $25 million marketing exercise disguised as an arts competition → How Bumble shortcutted their way to perceived status with zero ad spend — and what that means for your brand → The Purple Cow principle and why safe is actually the riskiest strategy for your business → Why showing up where your audience ISN'T is the move that changes everything → The bandwagon effect and why social proof is still the most powerful conversion tool you've got

If you're creating content for your brand and want carousels that actually go viral  -  check out my Viral Carousel course. And if you want the gorgeous, psychology-baked templates to match, jump on the waitlist for Viral Carousel Templates. 

Join Carousel Template Waitlist HERE

Dirty Chats is hosted by Marisa Twentyman, NZ-based copywriter and founder of Dirty Copy. New episodes drop weekly.

Did Kim Kardashian just waste the best launch story of 2026? Obviously I have thoughts.

This week on Dirty Chats: my husband bought me a Thermomix and I've basically become a different person, Lily Allen showed up to her tour opening night wearing a dress made of actual receipts (and it's a masterclass in specific storytelling), and Kim Kardashian quietly became co-founder of an energy drink brand with absolutely zero buildup — which, for a woman who built her entire career on anticipation, is criminal.

I'm breaking down the psychology principle she completely ignored: Presuasion, the concept from Robert Cialdini that says the most powerful moment to influence a buying decision isn't when you make the ask — it's in the moments just before. What you prime your audience to think and feel before your offer lands determines everything. And I've mapped out exactly how Kim should have done this drop, week by week, if she'd wanted to actually build hype instead of just... posting a yellow can and writing "pineapple."

In this episode:

• Why Lily Allen's receipt dress is one of the best examples of specific storytelling you'll ever see — and what it means for your copy
• The Thermomix that has apparently saved my marriage and set feminism back 80 years
• Kim K's new energy drink brand Update: the product positioning is genuinely genius, the launch strategy is not
• Robert Cialdini's Presuasion framework and how to use it in your own pre-launch content
• Why the clouds vs. coins website experiment should change how you think about every piece of content you put out before a launch
• How to get your audience mentally identifying as a buyer before they've seen your offer

The big marketing takeaway: Most people treat pre-launch as a waiting period. Cialdini says it's actually the most valuable time in your entire campaign. The post before the launch, the email before the cart opens, the story before the ask — all of it is either building the right mental context or the wrong one. Kim built none, which means she left a lot of emotional investment — and probably a lot of sales — on the table.

I'm Marisa Twentyman, founder of Dirty Copy, and I'm your girl for website copywriting, copy and marketing consultations and an AI-powered business. 

Check out my website HERE

My Instagram HERE

Dirty Chats is BACCCCCK and firstly a note: the audio isn't quite as good as I'd hoped... 😬

In this episode, I’m breaking down two stories that had me (and the internet) in a full chokehold:

– The disappearance of Nancy Guthrie, the 84-year-old mother of Savannah Guthrie, in Tucson, Arizona
– The Netflix docuseries Reality Check: Inside America’s Next Top Model and the cultural reckoning around Tyra Banks and ANTM

And because I physically cannot consume media without turning it into a marketing lesson…

We’re talking about:

• The psychology of curiosity
• Why public attention has a 10-day shelf life
• How reality TV exploited contestants before social media shifted the power balance
• Why in 2026, authenticity beats polish
• And why AI might be the next cultural shift you cannot afford to ignore

I also highlight two real-life case studies of anticipation in marketing, with Jess Ruhfus' new supplement brand Staje, and Alex Warren's campaign of hype around his new single FEVER.

I'm Marisa Twentyman, founder of Dirty Copy, and podcast host of Dirty Chats - where we gossip and grow your business.

Download the website freebie HERE

Join the Claude workshop HERE

Follow Jess HERE

This week on Dirty Chats, I’m finally doing what you’ve all been waiting for: a forensic analysis of the Brooklyn Beckham family drama...plus my draft PR plan for Brooklyn and Nicola to help them come out on top of the PR war (which they absolutely can, if they become the first clients of my imaginary PR company). 

Yes, I know. This episode is late...BUT I'M STILL ON HOLIDAY, so feel special. 

So this episode is a bonus Dirty Chats: less business, more gossip (for now), and a brutally honest breakdown of why this situation played out exactly the way it did.

I go line by line through Brooklyn’s statement, unpack the wedding stories, the “signing away my name” confusion, the blocking/unfollowing chaos, and explain the one thing the internet never forgives: looking butthurt in public when you’re not beloved yet.

What I cover in this episode

• Why the internet sided with the Beckhams without a single shred of evidence
• How nostalgia beats logic every single time
• Why publishing family grievances online is reputation-defining (and rarely in your favour)
• What the “signing away my name” claim is actually about (hint: trademarks, not control)
• Why “we just want privacy” is the fastest way to become a meme
• My unfiltered take on who I believe, when, and why
• And finally: the only PR strategy that would actually work for Brooklyn & Nicola

The big marketing lesson....

This entire feud isn’t about truth - it’s about brand equity.

The Beckhams don’t just have a family. They have a brand.
Years of nostalgia, emotional investment, and masterful narrative control mean the public will instinctively protect them.

Brooklyn and Nicola?
 They haven’t earned public goodwill yet....and this moment has now become what they’re most famous for.

That’s not a moral judgement.
 That’s branding.

And to finish? My PR plan for Brooklyn Beckham & Nicola Peltz. 

Basically, they need me. 

This isn’t just celebrity gossip.
 It’s a real-time case study in what happens when you lose narrative control... and why brands (and families) guard it so aggressively.

It’s also a reminder that:

• The internet respects unbothered
• Nostalgia is undefeated
• And if you’re going to air your dirty laundry… you’d better already be loved

Get the VIRAL CAROUSEL COURSE HERE (use code DIRTYCHATS for 30% off)

In this final episode of Dirty Chats for 2025, I’m doing three things I love most:
gossiping, breaking down marketing psychology, and telling the truth about what’s actually working in business right now.

First, I give Erika Kirk a no-BS PR and marketing makeover, unpacking why public perception matters more than intention...and my cutthroat suggestions for her to win the public over. 

Then, I share my biggest predictions for business and marketing in 2026, including why visibility is everything, why “enterselling” is the future, and why high-touch, lower-ticket offers are quietly outperforming launches and courses.

And finally, I explain why Owning Manhattan is hands-down the best reality TV show ever made ....and what Ryan Serhant’s vulnerability teaches us about ambition, burnout, dopamine, and the cost of constant growth.

If you’re a business owner, creator, or marketer trying to navigate visibility, AI, algorithms, and selling in 2026....this episode is for YOU

What You’ll Learn in This Episode

• Why public perception = reality in marketing, PR, and politics
• The real reason some brands feel “off” (even when they’re saying the right things)
• My 2026 business predictions ....what’s rising and what’s dying
• Why entertainment + selling (enterselling) is the future of marketing
• How visibility alone can drive sales — even with a messy funnel
• Why the algorithm isn’t broken (and what it actually rewards now)
• The shift from scalable courses → high-touch, lower-ticket offers
• Why entrepreneurs are addicted to momentum (and the dopamine crash that follows)
• What Owning Manhattan gets right that Selling Sunset never did

On another note...I can't believe this is the last episode for 2025! I'm back mid Feb for a bigger and better year than ever. Thank you SO much for listening and supporting!

Get the viral carousel course HERE

In this episode, I break down Skims’ viral TikTok Live shopping event, including the exact performance numbers from “Kimsmas Live” and what they signal about the future of social commerce and online marketing in 2026.

I also dive into the Jaclyn Hill TikTok backlash, why viewers suddenly labelled her “unrelatable,” and what her viral algorithm rant reveals about changing consumer expectations in the influencer world.

In this episode, you’ll learn:

• How Skims used TikTok Live to merge entertainment and ecommerce
• Why “enterselling” is emerging as a key marketing trend for 2026
• What the Jaclyn Hill controversy teaches us about audience behaviour

Visit my website HERE

In this episode of Dirty Chats, I'm discussing two VERY disconnected things:
💸 the exact breakdown of what I'm investing in 2026, WHY...and my evolving philosophy towards investment
💔 the emotional cost of going “no-contact” with family, and the rise of this disturbing trend

First, inside Dirty Dish, I’m unpacking Oprah’s viral podcast on the silent epidemic of people going non-contact with parents and family. We talk Gen Z, therapy-speak, labels like “narcissist” and “gaslighter,” the difference between toxic abuse vs. “you’re not perfect,” and why self-reflection might be the real key to reconciliation (in families and in business).

Then I take you behind the scenes of everything I’m already investing in for my business in 2026 - exact purchases, prices, and the mindset shifts that took me from “I’ll just figure it out myself” to dropping over 20K on PR, events, strategy and systems. I break down:

• Why successful entrepreneurs make decisions quickly
• The difference between a “cute little business” and scalable growth
• How high-ticket rooms, events and mentorships actually work (and why they’re basically a club)
• The investments I’m making next year and what I expect them to do for my brand

If you’ve ever agonised over a $500 software subscription while secretly wanting a 6-figure business… this one will sting and inspire in the best way.

In this episode, we get into:

• Oprah’s viral no-contact conversation and why estrangement is trending
• How therapy labels (narcissist, gaslighter, BPD) can both help and harm family relationships
• The difference between walking away from abuse vs. cutting off imperfect-but-loving parents
• Why self-reflection is the non-negotiable ingredient in any healthy relationship
• My own experience with low-contact family dynamics and “death by a thousand cuts”
• How my relationship to investing in business completely changed this year
• The mindset gap between “I’ll YouTube it” entrepreneurs and those playing a bigger game
• Why speed of decision-making is a marker of a seasoned entrepreneur
• The exact things I’m investing in for 2026 (and rough price tags):
  • A high-level PR intensive
  • A new website template + tech stack (hello, ThriveCart + Tonic Site Shop)
  • A US trip for a major women-in-business event
  • A launch strategist to help engineer a bigger, cleaner launch
• How much I invested in Year 1 vs now -  and why the numbers keep going up
• The truth about making “sick-to-your-stomach” purchases and betting on your future self

THANK YOU - as always - for listening. Love you forever!

Marisa x

Check out Dirty Copy website HERE

Is Ballerina Farm actually a scam? TikTok has accusations, and the chopping board scandal has
Can Meghan Markle ever be beloved by the public again?
And did Taylor Swift secretly cast Hugh Grant in the Opalite music video?

In this episode of Dirty Chats, I’m pulling apart three very important matters of global significance (obviously):

• The TikTok accusations that Ballerina Farm is a lie and the now-infamous $259 scalloped cutting board
• The Harper’s Bazaar article about Meghan, Duchess of Sussex, the house manager announcements
• And my extremely unverified but deeply satisfying theory about Taylor Swift’s Opalite video

As always, we’re talking parasocial relationships, marketing, PR strategy, and what all of this actually means for your business and brand.

Get VIRAL CAROUSEL COURSE with 30% off code: CHATS

Why did Matthew McConaughey turn down $14.5 million to say NO to a rom-com? And what does that decision teach us about boundaries, identity, and finally backing ourselves in business and life?

In today’s episode of Dirty Chats, I dive into the psychology of saying no, the cost of “easy money,” and why most of us stay stuck in the version of ourselves we’re comfortable with - instead of the one we actually want to become.

I also unpack the important, meteoric news that Taylor Swift’s brother Austin Swift is on Raya… meaning some of you may want to emotionally prepare to become Taylor Swift’s sister-in-law. This leads me into a full breakdown of how Raya works - the application process, the secret scoring system, the anonymous committee, the screenshot bans, the categories, the exclusivity psychology, and the absolute circus of celebrity dating culture.

Next up is a conversation about the online trend of “having a boyfriend is embarrassing,” why single status has become a flex, and the deeper cultural messaging around men, relationships, identity, community, and connection - plus why men actually need a rebrand.

Then, in Dirty Business, we go deep on Matthew McConaughey’s career pivot:
 – how he went from rom-com king to Oscar winner
 – why he and Camila chose 20 months of no income
 – what saying “no” actually cost him
 – and why that “no” rearranged Hollywood’s perception of him

If you’re a business owner making 2026 decisions, this episode will smack you right in the clarity. We’re talking uncomfortable no’s, pruning seasons, client boundaries, the psychology of applications, and the mindset required to create the future you want.

SIGN UP TO BLACK FRIDAY SALE HERE

Why were those photos of Meghan Markle and Prince Harry deleted after Kris Jenner’s 70th birthday party at Jeff Bezos’ mansion? And what on earth is going on with Rini Skincare, the controversial kids’ self-care brand for ages 3 plus?

In this episode of Dirty Chats, I unpack the psychology and PR strategy behind two big stories lighting up the internet right now:
🕵️‍♀️ the mysteriously deleted Kardashian x Meghan Markle party photos and
🧴 the Rini Skincare backlash over children’s skincare and “self-care” marketing.

You’ll hear how Kris Jenner used brand collaborations to drag the Kardashians from “trash reality TV” to peak Hollywood status. I walk through everything from Kanye West to Vogue covers, Met Gala invites, Calvin Klein campaigns and Dolce and Gabbana creative director moments. Then I contrast that with Harry and Meghan’s PR missteps, the Mark Zuckerberg optics, and why asking for a photo to be removed can backfire in a world obsessed with screenshots, receipts and conspiracy theories.

Then I head into Dirty Business and dissect Rini Skincare, Shay Mitchell’s new children’s self-care and skincare line marketed to kids aged 3 plus. I break down why the “it’s not beauty, it’s self-care” messaging completely missed the mark, how it accidentally tramples the shared value of protecting children’s innocence, and what the brand positioning and core messaging should’ve been instead.

If you care about PR strategy, brand positioning, shock marketing, kids’ skincare ethics and how to write messaging that doesn’t blow up in your face, this one’s a ride.

Oh, and somewhere in there:
 – I go viral (again) for an Instagram carousel about selling an apple four ways
 – and I soft-launch my Viral Carousels mini course dropping for Black Friday 👀

In this episode, I cover:

• Why photos of Meghan Markle and Prince Harry vanished from Kris Jenner and Kim Kardashian’s birthday posts
• How Kris Jenner used “collabing up” with bigger brands (Kanye, Vogue, Met Gala, Calvin Klein, Dolce and Gabbana) to climb the Hollywood status ladder
• The psychology behind brand collaborations, status, the halo effect and social proof on steroids
• Why I believe Harry and Meghan themselves asked for the photos to be taken down and why that’s a PR own-goal
• The tension between “we’re fighting Big Tech harm” and “we’re at a billionaire party with Mark Zuckerberg”
• What Rini Skincare is (a kids’ self-care and skincare brand for ages 3 plus) and why the internet is calling it predatory
• The difference between shock marketing that works (Skims bush g-string, nipple bra, “smells like my vagina” candles) and shock marketing that backfires
• Why “kids don’t need self-care. They need to not get in the white van” is the messaging heart of the backlash
• How to reposition Rini from “kids’ self-care” to “non-toxic skin repair for little faces” with aloe masks, healing balms and gentle face wash
• Why nailing your core messaging is the make-or-break step for any brand launch
• A tease of my upcoming Viral Carousels mini course and how my 402,000 view apple carousel proves formatting and pacing beat “just good content”

GET ON BLACK FRIDAY EARLYBIRD WAITLIST

This one is JUICY. Nick Amato from Love is Blind shares never before heard insights and TEA on his relationship with Annie, his experience on Love is Blind...and hot takes on whether or not they were in it for the IG followers or true love (Patrick, he's got your back).

From behind-the-scenes of the pods, to how long their breakup was filmed for 😮😮😮 to whether he dated Annie after their breakup to his thoughts on Kait's shady appearance at the reunion....WE COVER IT ALL!

Follow me on Instagram HERE

This week I unpack the highs and lows of my latest launch - why I nearly pulled it, the math that predicted the outcome, and what I’m changing next time. Then we dive into Lily Allen’s “memoir-music” era, the alleged open-marriage rules, and how controlling the narrative powers attention (and streams). Plus: Love Is Blind reunion tea (KB for Bachelorette), the chicken-smoothie saga, and why fame feels… deeply unattractive.

In this episode:

• My “terrible-ish” launch debrief: no runway, wrong audience, tiny list growth, and why math is the path
• What I’d do differently (and what I’m already fixing for April): list build, longer runway, one message, a real event, and expert ops
• Lily Allen’s new album as marketing case study: story > spin, defense-by-offense, and audience emotional buy-in
• Love Is Blind reunion: KB = queen, why “he’s just not that into you” still stings, and the Nutri Ninja chicken-collab moment
• Why normal life wins over scandal—brand safety, self-esteem, and boundaries

Chapters (drop timestamps after edit):
00:00 Cold open: why this episode is late (and not Auntie Bertie’s fault)
— Launch fog, PMS, and the $600 Cirque reality check
— The “math is the path” launch autopsy
— List size, conversion math, and why there are no launch flukes now
— The pivot: serving business owners in 2026 and hiring help
— Dirty Dish: Lily Allen’s album as memoir-music + narrative power
— Love Is Blind reunion breakdown (KB supremacy, chicken smoothie lore)
— Final takeaways & what’s next

Key takeaways:

• Launches aren’t vibes - they’re numbers: audience size × show-up rate × offer-match.
• If you don’t have time for a proper runway, do it imperfectly to learn, then fix the system.
• Storytelling beats PR: Lily’s radical specificity ≫ vague metaphors for emotional investment.
• Don’t sell to the wrong room: segment, speak to one avatar, all year.
• Protect your energy: outsource operations; keep your voice.

Disclaimers / notes: Allegations and relationship details are discussed as reported/commentary. This episode contains adult language and themes.

WANT IN ON BLACK FRIDAY?

• Get on the Black Friday list

I share my favourite  messaging hack (works every time) so your brand stands out and customers actually remember you. 

We also unpack the Louvre heist drama, and dig into Love Is Blind with some honest takes on attraction, fame, and fairness. 

Plus: a peek behind the scenes of Over The Shoulder (the copywriting course + mentorship) and a new 5-day pop-up podcast for copywriters.

Learn about Over the Shoulder HERE

Listen to the popup podcast HERE (Copywriter Chats)

Visit my website HERE

I LOVVVVE Victoria Beckham's documentary, and there are sooo many business lessons to be drawn out of her story:

Namely - how does identity play into your brand's success?

I also cover SKIMS new product drop...a PUBIC HAIR G-STRING. And we're all collectively disgusted. 

This is a goodie - please keep sharing, it means the world to me!

DONATE TO HUGO 💙 HERE

Find out about Over the Shoulder HERE

Visit my website HERE

I'm chatting Liquid Death's online feud with Death Wish coffee -  the petty (and genius) lawsuit-turned-publicity stunt that shows why goodwill is currency in 2025.

And OF COURSE AN ALBUM BREAKDOWN OF Taylor Swift’s The Life of a Showgirl ....and a marketing analysis....

Why were some fans disappointed? 

And are you making this mistake for your brand? 

Because whether you’re a pop star or a business owner, one rule remains:
 🧠 People don’t buy products - they buy stories.

And even if you're a billionaire, this STILL MATTERS. 

And, of course, for the Swifties, I break down the album track by track. 

LINKS:

*Interested in my upcoming launch of Over the Shoulder: THE copywriting course? DM me on IG here

*Stalk my website HERE

A quick episode - pure gossip to start with covering the split of Nicole and Keith.

Are no celeb relationships sacred? We're devastated.

Next, is the *ONE* question you need to ask to get growth in your business FAST.

Visit website HERE

Episode Overview
Did Sam Altman order a hit on a former OpenAI employee? This week’s Dirty Chats has A LOT of gossip, scandal and conspiracy. I discuss updates on Taylor Swift's Superbowl negotiations, Violet Affleck’s CRINGEY U.N address, Jimmy Kimmel’s suspension drama and the Tylenol–autism controversy. (All things I'm obviously MEGA qualified to talk about. )

What You’ll Hear in This Episode:

• 🕵️ Sam Altman Murder Conspiracy: The shocking death of Suchir Balaji, OpenAI whistleblower-timeline, evidence, and why his family suspects murder.
• 🏈 Taylor Swift vs. the NFL: Why negotiations look like they've fallen through (I'm grieving the lost Easter eggs), and Taylor's yawn of an album rollout. 
• 🌍 Violet Affleck at the UN: I have second-hand embarrassment, and so should you. 
• 📺 Jimmy Kimmel’s Suspension & Return: Free speech, government censorship, and Erika Kirk’s grief in the spotlight.
• 💊 Tylenol & Autism Backlash: How misinformation and marketing collide—and why it’s not just a medical issue, but a branding one.

Why Listen?
Dirty Chats isn’t just gossip - it’s where celebrity culture, marketing strategy, and business lessons intersect. From collabs gone wrong to PR stunts that shape public opinion, every headline is a case study in influence.

This week, I re-brand Kris Jenner's Mac collab, discuss the Alo luxury handbag disaster, and my take on how to make more $$$. I cover: 

• Kris Jenner’s MAC Cosmetics campaign → Why the “leaked photo” stunt flopped, why big brands often miss the marketing mark, and what MAC could have done differently to connect with today’s savvy audience.
• Alo Activewear’s luxury handbag launch → The $3,600 yoga-to-handbag leap no one asked for, and why brand perception matters is a fickle thing that needs to be respected. 
• The mantra that runs my business:  → I share how moving faster (and letting go of perfection) has made me more money, plus why entrepreneurs who hesitate lose out to scrappy competitors.

You’ll also hear my unfiltered thoughts on celebrity endorsements, luxury positioning, and why done is always better than perfect.

Also, SHOULD I HAVE A 3rd BABY?! 

Visit website HERE

This week's a mixed bag: the reaction to Charlie Kirk's death reveals a lot about humanity, the new Bachelorette bombshell AND why a challenge might be your BEST marketing move in 2025. 

1. Running a Challenge is the BEST thing you can do for your biz.
 Thinking of launching a challenge but not sure if it’s worth the work? I break down the 5 reasons you should absolutely run a challenge — from skyrocketing your visibility to creating unstoppable momentum in your sales funnel. If you’ve ever wanted a step-by-step way to build authority, grow your audience, and convert buyers fast, this is your roadmap.

2. The Tragic Passing of Charlie Kirk
We also dive into the shocking news of Charlie Kirk’s death at age 31. Beyond the headlines, I unpack the disturbing reactions online — from grief to celebration — and what this says about empathy, political division, and the humanity we risk losing when we stop listening to people we disagree with.

3. Dirty Dish: The Bachelorette’s Wild New Lead
Finally, in our Dirty Dish gossip segment, I cover the Bachelorette shake-up: Taylor Frankie Paul, star of Secret Lives of Mormon Wives, is the new Bachelorette. Is this the shot of drama the franchise needs, or the final nail in its coffin?

👉 Whether you’re here for the marketing insights, the cultural commentary, or the reality TV tea, this episode will make you think, laugh, and maybe rethink how you show up in your own business.

Join the challenge HERE. 

Browse my website HERE. 

Apply for Dirty in an Hour HERE

👉👉👉JOIN THE CHALLENGE HERE

In this ep:

I got REJECTED from an online community for not being inclusive enough 🫤🫤🫤  I analyse Cardi B's BEST trial moments, and was Pamela Anderson and Liam Neeson’s “romance” a publicity stunt?

Oh, and did I mention the daycare mix-up in Sydney where a grandfather accidentally picked up the wrong child? Yep, it was a big news week. 

What You’ll Learn in This Episode

• Cardi B Trial Breakdown – what really went down in Beverly Hills, the courtroom drama, and why her flawless testimony became a masterclass in brand control.
• Pamela Anderson & Liam Neeson “Romance” – PR stunt or real chemistry? What this teaches us about publicity, hype cycles, and audience trust.
• Inclusivity & Online Communities – the real story of how I got excluded from a paid group, why it stung, and what it reveals about cancel culture, categorisation, and niching in copywriting.

Links & Resources

👉 Join the Call Yourself a Copywriter in 4 Days CHALLENGE – 4 hours with me for just $27 USD. Link HERE

 👉Website here

TAYLOR SWIFT IS ENGAGED, her storytelling psychology, and is she trolling Meghan Markle? (I mean, Sussex). We also discuss why are Americans so much bolder in business than Kiwis and Aussies....

On top of covering:

• 🎤 The awkward reality of friends watching your business online (and why Farmer Sam is my unexpected podcast validator).
• 💍 Taylor Swift’s engagement - when it happened, why it matters, and why her storytelling makes her the world’s most powerful marketer.
• 👑 Meghan Markle’s With Love, Meghan Season 2 — why it’s giving “school camp counselor” instead of Netflix must-watch (and my pitch to save the show).
• 🎾 Serena Williams partnering with a weight-loss drug company (and the brand credibility fallout).
• 💡 The brutal cultural difference between American entrepreneurs vs. NZ/Australian business owners - and why Tall Poppy Syndrome is holding us back from saying the big, scary goals out loud.

It’s gossip, it’s business psychology, it’s storytelling 101… and it’s your permission slip to want more, dream bigger, and actually say it out loud.

Hosted by MYSELF, Marisa Twentyman, website copywriter of Dirty Copy.

JOIN THE CHALLENGE HERE: https://polite-tree-993.myflodesk.com/mpna0u6zqi

Browse my website here: https://dirtycopy.co/

What does J.Lo being denied entry into Chanel, Alex Hormozi’s 10-hour book launch, and Taylor Swift breaking YouTube records all have in common? Business lessons.

In this episode of Dirty Chats (where pop culture meets marketing), I talk:

• Jennifer Lopez’s Chanel snub in Istanbul → and why her relentless work ethic (and even her flops) should be every entrepreneur’s blueprint.
• Alex Hormozi’s insane $100M book launch strategy → from spending $5M+ on ads to a Guinness World Record, and what it teaches us about risk, ROI, and showing up messy but massive.
• Taylor Swift on the New Heights Podcast → 1.3M live viewers, buying back her masters, announcing her album with Travis Kelce, and what her moves reveal about relatability, hype, and partnership in business.
• The real secret to achieving more in business → why emotions are a waste of energy (my 14 yr old self didn't see this coming), how to take action even when fear creeps in, and why successful entrepreneurs don’t let feelings drive the car.

If you love marketing psychology, viral celebrity moments, and brutally honest entrepreneurial lessons, this one’s packed.

✨ You’ll hear how to turn rejection into opportunity, why “working harder than everyone else” isn’t cliché (it’s strategy), and how to stop letting emotions hijack your goals.

JOIN THE CHALLENGE HERE: https://polite-tree-993.myflodesk.com/mpna0u6zqi

BOOK YOUR DIRTY IN AN HOUR HERE:  https://dirtycopy.co/contact

Who am I? I'm Marisa Twentyman, founder of Dirty Copy, and a website copywriter for brands that don't do boring. 

So yes, I love writing for businesses, but as a former highschool teacher, I love teaching you how to write good copy...

...and more importantly, how to generate good copy from AI. 

🚨 ChatGPT 5 is here — but is it the tool that will revolutionise humanity… or the technology that pushes us toward doomsday? In this episode of Dirty Chats, I unpack Sam Altman’s latest interview, why his answers worry me, and what AI’s rapid evolution means for you (and your kids).

But it’s not all existential dread - we’re also diving into the week’s juiciest celebrity and pop culture updates:

• 🎤 Taylor Swift’s 12th album announcement - hidden clues, orange carousels, and a masterclass in scarcity marketing
• 💌 Pamela Anderson & Liam Neeson’s budding romance - sourdough bread, shyness,  and the internet’s new favourite wholesome couple?
• 📺 My takeaways from Pamela’s Netflix documentary — from pattern interrupts to the personal cost of liberation in the public eye

Plus: Why refusing to learn AI now could leave you behind forever - and how to protect your future in a world where knowledge is free, creativity is under threat, and regulation is lagging behind.

If you’ve ever wanted to launch (or re-launch) a podcast and actually get noticed, this is the episode to steal from. I’m breaking down the exact strategy I used to debut Dirty Chats at #1 in multiple countries - including:

• The 10-day review + follow push that works
• How I built a “launch squad” for guaranteed action
• Why I swapped 10 small prizes for one big $500 giveaway
• The binge-drop strategy for week one
• And why I refused to do another generic interview show

But first, I start with the gossip: why I might owe Justin Timberlake an apology (Lyme disease plot twist), Kim Kardashian’s Hannibal Lecter–inspired Skims stunt, and the Sydney Sweeney/American Eagle ad that somehow turned into a political battlefield over… jeans.

Website HERE

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What do Taylor Swift, Gwyneth Paltrow, Justin Timberlake, and the Coldplay kiss-cam cheater have in common? They all got dragged through this episode -  lovingly, of course.

We unpack:

• Denise Healy’s bold take on her almost-daughter-in-law Taylor Swift 👀
• Why Taylor’s the queen of marketing (and lipstick missteps)
• Justin Timberlake’s low-effort tour and J.Lo’s high-effort… effort
• Gwyneth Paltrow’s genius PR cameo for Astronomer
• A complete PR rehab strategy for Andy Byron, the world’s most awkward CEO
• A behind-the-scenes look at how I “do it all” (spoiler: I don’t)

If you’ve ever felt emotionally stable, wildly ambitious, and slightly unhinged all at once - this one’s for you.

👉Sign up to email list for flash sale HERE

👉Apply to work with me (strategy hour) HERE

In this episode of Dirty Chats, we’re diving pom-poms first into the world of the Dallas Cowboys Cheerleaders - the glam, the grit, the weight contracts, and the whisper of cult energy. Why are 18-year-olds washing hotpants with toothbrushes while 60-year-old men rate their “cuteness”? And why do thousands of women still dream of joining?

I unpack how the DCC became a masterclass in brand strategy — and how you can steal their playbook to stand out in your own business.

Plus, a not-so-dirty detour: the tragic Air India crash. The black box recording was just released - and while my air traffic controller husband refused to go on the mic, I break it down myself (terrified of flying, barely aviation literate, so...you're welcome). 

Was it human error or something more suspicious?

Also inside:

• The bullying allegation that made me audibly gasp
• What a "brand binder" is and why it's giving ✨cult✨
• The difference between excellence and exploitation
• A rant about Facebook statuses
• And a vulnerable, low point: me, promoting this podcast on Facebook like someone’s uncle

If your marketing plan could use a little cheer (or a little scandal), this one’s for you.

🎧 Hit follow, leave a review, and remember: staying on brand doesn’t mean staying silent.

Dirty Copy Website HERE

In this episode:

• 🤯 How I grew my Instagram 30% in 6 weeks - and my painfully consistent strategy (plus what NOT to do).
• 💋 The Coldplay Kiss Cam Affair...I’ve got a marketing plan for his wife.
• 🎸 The fake band with 1 million Spotify listeners… that turned out to be AI-generated. We’re diving into the existential dread of AI in the music industry - and what it means for creativity.

You’ll also hear:

• The exact play-by-play of my viral content strategy (spoiler: it involved vomit, school holidays, and carousels).
• The mindset shifts that actually made the difference - like removing emotion from content creation.
• Why you need to stop waiting for perfect ideas and start winging your strategy.

If you’ve ever wondered why your content isn’t taking off - or if you’ve just been hate-watching the Coldplay kiss cam footage on repeat...this one's for you.

Timestamps:

00:00 Intro  
02:30 Dirty Dish: Coldplay Kiss Cam Scandal  
09:45 AI-Generated Music Scandal  
18:20 How I Went Viral on Instagram  
45:10 3 Things I Learned From Going Viral  
58:00 Final Thoughts  

Follow me on Instagram: @dirty.copy 

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