In this episode:

• 🤯 How I grew my Instagram 30% in 6 weeks - and my painfully consistent strategy (plus what NOT to do).
• 💋 The Coldplay Kiss Cam Affair...I’ve got a marketing plan for his wife.
• 🎸 The fake band with 1 million Spotify listeners… that turned out to be AI-generated. We’re diving into the existential dread of AI in the music industry - and what it means for creativity.

You’ll also hear:

• The exact play-by-play of my viral content strategy (spoiler: it involved vomit, school holidays, and carousels).
• The mindset shifts that actually made the difference - like removing emotion from content creation.
• Why you need to stop waiting for perfect ideas and start winging your strategy.

If you’ve ever wondered why your content isn’t taking off - or if you’ve just been hate-watching the Coldplay kiss cam footage on repeat...this one's for you.

Timestamps:

00:00 Intro  
02:30 Dirty Dish: Coldplay Kiss Cam Scandal  
09:45 AI-Generated Music Scandal  
18:20 How I Went Viral on Instagram  
45:10 3 Things I Learned From Going Viral  
58:00 Final Thoughts  

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In this episode of Dirty Chats, we’re asking the hard-hitting question that affects global politics: have the Kardashians finally missed the cultural memo… and what if you have too?

We unpack:

• The $10 million Birkin Bag sale and why it’s a marketing masterstroke
• The exact moment I realised I wasn't cool
• Why Kim Kardashian’s weird robot thirst trap was the ultimate cultural miss
• How Hollywood (and the Kardashians) lost their power — and what people actually want now
• The cultural shifts in content, fashion, and influence that will leave your brand irrelevant if you’re not paying attention
• And my genius PR strategy that could actually make Kim Kardashian relevant again — and yes, it ends with Taylor Swift.

If you’re still posting like it’s 2020 and wondering why it’s not landing - this one’s for you.

WEBSITE HERE 

In this episode of Dirty Chats...

First up: Justin Bieber’s surprise album SWAG. Is it genius marketing? Is he sending a message about his marriage to Hailey? I’m decoding the lyrics, the launch, and why I’m  (mostly) rooting for the Biebers.

Then we dive deep into The Rise of Candace Owens. From getting fired to becoming one of the most polarizing - and magnetic - figures online, I break down the three-part strategy that’s fueling her mainstream relevance. Plus, why your brand actually NEEDS stronger opinions to get heard in 2025.

If you’ve been playing it safe with your content, this episode is for you. 

Hit play, have an opinion....and don’t forget to follow, rate, and review if you want more dirty marketing chats.

Welcome to the very first episode of Dirty Chats — where we gossip and grow your business. 

And the universe handed me a full blown controversy 7 days before launch, so what better episode to start on? 

In this episode, we chat

→ Is Jeff Bezos buying Vogue for Lauren?

→The carousel post that sent the copywriting world into a meltdown

→What happens when authenticity collides with internet outrage

→How to build a brand personality so strong, it shields you from criticism

...and of course, my struggles with finally hitting publish on my first poddy episode!

If you’ve ever felt afraid to show up online as your actual self for fear of offending someone...this one’s for you.

Plus, I’m sharing my go-to framework for deciding what content to post, even when it ruffles feathers.

👉 If you want to help me debut on the charts (and make all this chaos worthwhile), hit Follow on Apple Podcasts and leave me a review. I’ll love you forever...and maybe even gossip about you in another ep. 

Want to learn more?

Website HERE

Instagram HERE

In this episode of Dirty Chats, we’re diving pom-poms first into the world of the Dallas Cowboys Cheerleaders - the glam, the grit, the weight contracts, and the whisper of cult energy. Why are 18-year-olds washing hotpants with toothbrushes while 60-year-old men rate their “cuteness”? And why do thousands of women still dream of joining?

I unpack how the DCC became a masterclass in brand strategy — and how you can steal their playbook to stand out in your own business.

Plus, a not-so-dirty detour: the tragic Air India crash. The black box recording was just released - and while my air traffic controller husband refused to go on the mic, I break it down myself (terrified of flying, barely aviation literate, so...you're welcome). 

Was it human error or something more suspicious?

Also inside:

• The bullying allegation that made me audibly gasp
• What a "brand binder" is and why it's giving ✨cult✨
• The difference between excellence and exploitation
• A rant about Facebook statuses
• And a vulnerable, low point: me, promoting this podcast on Facebook like someone’s uncle

If your marketing plan could use a little cheer (or a little scandal), this one’s for you.

🎧 Hit follow, leave a review, and remember: staying on brand doesn’t mean staying silent.

Dirty Copy Website HERE

What do Taylor Swift, Gwyneth Paltrow, Justin Timberlake, and the Coldplay kiss-cam cheater have in common? They all got dragged through this episode -  lovingly, of course.

We unpack:

• Denise Healy’s bold take on her almost-daughter-in-law Taylor Swift 👀
• Why Taylor’s the queen of marketing (and lipstick missteps)
• Justin Timberlake’s low-effort tour and J.Lo’s high-effort… effort
• Gwyneth Paltrow’s genius PR cameo for Astronomer
• A complete PR rehab strategy for Andy Byron, the world’s most awkward CEO
• A behind-the-scenes look at how I “do it all” (spoiler: I don’t)

If you’ve ever felt emotionally stable, wildly ambitious, and slightly unhinged all at once - this one’s for you.

👉Sign up to email list for flash sale HERE

👉Apply to work with me (strategy hour) HERE

🚨 ChatGPT 5 is here — but is it the tool that will revolutionise humanity… or the technology that pushes us toward doomsday? In this episode of Dirty Chats, I unpack Sam Altman’s latest interview, why his answers worry me, and what AI’s rapid evolution means for you (and your kids).

But it’s not all existential dread - we’re also diving into the week’s juiciest celebrity and pop culture updates:

• 🎤 Taylor Swift’s 12th album announcement - hidden clues, orange carousels, and a masterclass in scarcity marketing
• 💌 Pamela Anderson & Liam Neeson’s budding romance - sourdough bread, shyness,  and the internet’s new favourite wholesome couple?
• 📺 My takeaways from Pamela’s Netflix documentary — from pattern interrupts to the personal cost of liberation in the public eye

Plus: Why refusing to learn AI now could leave you behind forever - and how to protect your future in a world where knowledge is free, creativity is under threat, and regulation is lagging behind.

If you’ve ever wanted to launch (or re-launch) a podcast and actually get noticed, this is the episode to steal from. I’m breaking down the exact strategy I used to debut Dirty Chats at #1 in multiple countries - including:

• The 10-day review + follow push that works
• How I built a “launch squad” for guaranteed action
• Why I swapped 10 small prizes for one big $500 giveaway
• The binge-drop strategy for week one
• And why I refused to do another generic interview show

But first, I start with the gossip: why I might owe Justin Timberlake an apology (Lyme disease plot twist), Kim Kardashian’s Hannibal Lecter–inspired Skims stunt, and the Sydney Sweeney/American Eagle ad that somehow turned into a political battlefield over… jeans.

Website HERE

Find me on Instagram HERE

A quick episode - pure gossip to start with covering the split of Nicole and Keith.

Are no celeb relationships sacred? We're devastated.

Next, is the *ONE* question you need to ask to get growth in your business FAST.

Visit website HERE

Episode Overview
Did Sam Altman order a hit on a former OpenAI employee? This week’s Dirty Chats has A LOT of gossip, scandal and conspiracy. I discuss updates on Taylor Swift's Superbowl negotiations, Violet Affleck’s CRINGEY U.N address, Jimmy Kimmel’s suspension drama and the Tylenol–autism controversy. (All things I'm obviously MEGA qualified to talk about. )

What You’ll Hear in This Episode:

• 🕵️ Sam Altman Murder Conspiracy: The shocking death of Suchir Balaji, OpenAI whistleblower-timeline, evidence, and why his family suspects murder.
• 🏈 Taylor Swift vs. the NFL: Why negotiations look like they've fallen through (I'm grieving the lost Easter eggs), and Taylor's yawn of an album rollout. 
• 🌍 Violet Affleck at the UN: I have second-hand embarrassment, and so should you. 
• 📺 Jimmy Kimmel’s Suspension & Return: Free speech, government censorship, and Erika Kirk’s grief in the spotlight.
• 💊 Tylenol & Autism Backlash: How misinformation and marketing collide—and why it’s not just a medical issue, but a branding one.

Why Listen?
Dirty Chats isn’t just gossip - it’s where celebrity culture, marketing strategy, and business lessons intersect. From collabs gone wrong to PR stunts that shape public opinion, every headline is a case study in influence.

This week, I re-brand Kris Jenner's Mac collab, discuss the Alo luxury handbag disaster, and my take on how to make more $$$. I cover: 

• Kris Jenner’s MAC Cosmetics campaign → Why the “leaked photo” stunt flopped, why big brands often miss the marketing mark, and what MAC could have done differently to connect with today’s savvy audience.
• Alo Activewear’s luxury handbag launch → The $3,600 yoga-to-handbag leap no one asked for, and why brand perception matters is a fickle thing that needs to be respected. 
• The mantra that runs my business:  → I share how moving faster (and letting go of perfection) has made me more money, plus why entrepreneurs who hesitate lose out to scrappy competitors.

You’ll also hear my unfiltered thoughts on celebrity endorsements, luxury positioning, and why done is always better than perfect.

Also, SHOULD I HAVE A 3rd BABY?! 

Visit website HERE

This week's a mixed bag: the reaction to Charlie Kirk's death reveals a lot about humanity, the new Bachelorette bombshell AND why a challenge might be your BEST marketing move in 2025. 

1. Running a Challenge is the BEST thing you can do for your biz.
 Thinking of launching a challenge but not sure if it’s worth the work? I break down the 5 reasons you should absolutely run a challenge — from skyrocketing your visibility to creating unstoppable momentum in your sales funnel. If you’ve ever wanted a step-by-step way to build authority, grow your audience, and convert buyers fast, this is your roadmap.

2. The Tragic Passing of Charlie Kirk
We also dive into the shocking news of Charlie Kirk’s death at age 31. Beyond the headlines, I unpack the disturbing reactions online — from grief to celebration — and what this says about empathy, political division, and the humanity we risk losing when we stop listening to people we disagree with.

3. Dirty Dish: The Bachelorette’s Wild New Lead
Finally, in our Dirty Dish gossip segment, I cover the Bachelorette shake-up: Taylor Frankie Paul, star of Secret Lives of Mormon Wives, is the new Bachelorette. Is this the shot of drama the franchise needs, or the final nail in its coffin?

👉 Whether you’re here for the marketing insights, the cultural commentary, or the reality TV tea, this episode will make you think, laugh, and maybe rethink how you show up in your own business.

Join the challenge HERE. 

Browse my website HERE. 

Apply for Dirty in an Hour HERE

👉👉👉JOIN THE CHALLENGE HERE

In this ep:

I got REJECTED from an online community for not being inclusive enough 🫤🫤🫤  I analyse Cardi B's BEST trial moments, and was Pamela Anderson and Liam Neeson’s “romance” a publicity stunt?

Oh, and did I mention the daycare mix-up in Sydney where a grandfather accidentally picked up the wrong child? Yep, it was a big news week. 

What You’ll Learn in This Episode

• Cardi B Trial Breakdown – what really went down in Beverly Hills, the courtroom drama, and why her flawless testimony became a masterclass in brand control.
• Pamela Anderson & Liam Neeson “Romance” – PR stunt or real chemistry? What this teaches us about publicity, hype cycles, and audience trust.
• Inclusivity & Online Communities – the real story of how I got excluded from a paid group, why it stung, and what it reveals about cancel culture, categorisation, and niching in copywriting.

Links & Resources

👉 Join the Call Yourself a Copywriter in 4 Days CHALLENGE – 4 hours with me for just $27 USD. Link HERE

 👉Website here

TAYLOR SWIFT IS ENGAGED, her storytelling psychology, and is she trolling Meghan Markle? (I mean, Sussex). We also discuss why are Americans so much bolder in business than Kiwis and Aussies....

On top of covering:

• 🎤 The awkward reality of friends watching your business online (and why Farmer Sam is my unexpected podcast validator).
• 💍 Taylor Swift’s engagement - when it happened, why it matters, and why her storytelling makes her the world’s most powerful marketer.
• 👑 Meghan Markle’s With Love, Meghan Season 2 — why it’s giving “school camp counselor” instead of Netflix must-watch (and my pitch to save the show).
• 🎾 Serena Williams partnering with a weight-loss drug company (and the brand credibility fallout).
• 💡 The brutal cultural difference between American entrepreneurs vs. NZ/Australian business owners - and why Tall Poppy Syndrome is holding us back from saying the big, scary goals out loud.

It’s gossip, it’s business psychology, it’s storytelling 101… and it’s your permission slip to want more, dream bigger, and actually say it out loud.

Hosted by MYSELF, Marisa Twentyman, website copywriter of Dirty Copy.

JOIN THE CHALLENGE HERE: https://polite-tree-993.myflodesk.com/mpna0u6zqi

Browse my website here: https://dirtycopy.co/

What does J.Lo being denied entry into Chanel, Alex Hormozi’s 10-hour book launch, and Taylor Swift breaking YouTube records all have in common? Business lessons.

In this episode of Dirty Chats (where pop culture meets marketing), I talk:

• Jennifer Lopez’s Chanel snub in Istanbul → and why her relentless work ethic (and even her flops) should be every entrepreneur’s blueprint.
• Alex Hormozi’s insane $100M book launch strategy → from spending $5M+ on ads to a Guinness World Record, and what it teaches us about risk, ROI, and showing up messy but massive.
• Taylor Swift on the New Heights Podcast → 1.3M live viewers, buying back her masters, announcing her album with Travis Kelce, and what her moves reveal about relatability, hype, and partnership in business.
• The real secret to achieving more in business → why emotions are a waste of energy (my 14 yr old self didn't see this coming), how to take action even when fear creeps in, and why successful entrepreneurs don’t let feelings drive the car.

If you love marketing psychology, viral celebrity moments, and brutally honest entrepreneurial lessons, this one’s packed.

✨ You’ll hear how to turn rejection into opportunity, why “working harder than everyone else” isn’t cliché (it’s strategy), and how to stop letting emotions hijack your goals.

JOIN THE CHALLENGE HERE: https://polite-tree-993.myflodesk.com/mpna0u6zqi

BOOK YOUR DIRTY IN AN HOUR HERE:  https://dirtycopy.co/contact

Who am I? I'm Marisa Twentyman, founder of Dirty Copy, and a website copywriter for brands that don't do boring. 

So yes, I love writing for businesses, but as a former highschool teacher, I love teaching you how to write good copy...

...and more importantly, how to generate good copy from AI. 

I'm chatting Liquid Death's online feud with Death Wish coffee -  the petty (and genius) lawsuit-turned-publicity stunt that shows why goodwill is currency in 2025.

And OF COURSE AN ALBUM BREAKDOWN OF Taylor Swift’s The Life of a Showgirl ....and a marketing analysis....

Why were some fans disappointed? 

And are you making this mistake for your brand? 

Because whether you’re a pop star or a business owner, one rule remains:
 🧠 People don’t buy products - they buy stories.

And even if you're a billionaire, this STILL MATTERS. 

And, of course, for the Swifties, I break down the album track by track. 

LINKS:

*Interested in my upcoming launch of Over the Shoulder: THE copywriting course? DM me on IG here

*Stalk my website HERE