Explore every episode of the podcast Direct Sales: the Other 99% Podcast

In this episode, Lisa and Susan break down how to create a clear, confident one-two sentence elevator pitch that actually connects. No awkward explanations, no salesy language, just a simple way to share what you do and invite the right people into the conversation.

Key topics:

• The importance of clarity and confidence in your elevator pitch
• The common mistakes to avoid, such as oversharing or sounding apologetic
• How to focus on the benefit and problem you solve, not just your products
• The significance of adjusting your pitch for different contexts (social bios, direct messages, networking events)
• Overcoming stigma around direct sales and how to be proud of what you do
• The power of belief in your products, company, and yourself

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck, Susan Larimer, and Sami Bedell-Mulhern discuss the importance of digital marketing strategies, particularly focusing on how to effectively use websites to capture leads and convert them into customers. They explore the significance of capture and convert pages, optimizing websites for conversions, understanding analytics, crafting effective lead magnets, and tailoring content to specific audiences. The conversation also touches on the necessity of having a website in the evolving digital landscape and how to navigate links and navigation menus effectively.

Takeaways

• You have to tell people what to do next.
• Capture before you can convert.
• Start at the end and work your way forward.
• It's about what they need, not about you.
• You can have multiple capture and convert pages.
• Picking a domain name, Write it out as a URL before you pay for it.
• Your website is your own space to build trust.
• You need to talk to the people who are gonna relate to you.
• Having a website allows you to build an audience.

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer delve into the significance of branding, especially for direct sellers. They discuss how branding builds trust, recognition, and reduces decision fatigue. The conversation emphasizes the importance of understanding your ideal customer, defining your brand personality, and the role of colors and fonts in creating a cohesive brand identity. The hosts also highlight practical strategies for utilizing your brand across various platforms, including social media and websites.

 Takeaways

• Branding is essential for standing out in direct selling.
• Your brand reflects your personality, not who you think you should be.
• Building trust through consistent branding is crucial.
• Understanding your ideal customer helps in creating targeted content.
• Colors evoke emotions and should align with your brand message.
• Fonts must be clear and consistent across all platforms.
• Decision fatigue can be minimized with a well-defined brand.
• Your website is a key platform for expressing your brand.
• Utilizing your brand consistently across platforms enhances recognition.

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Grab Susan's Branding Guide

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of "The Other 99%", hosts Lisa Duck and Susan Larimer dive into the often frustrating experience of posting on social media and receiving little to no engagement, which they humorously refer to as 'tumbleweeds'. They discuss the importance of auditing your posts to understand why certain content fails to resonate with audiences. Lisa emphasizes the need for clarity in communication, suggesting that posts should invite interaction rather than simply present information. Susan shares her experience with her Facebook group, highlighting the significance of analyzing engagement metrics to refine posting strategies. Together, they provide actionable tips for creating engaging content that fosters community interaction and builds relationships rather than just pushing sales.

 Takeaways:

• Audit your posts to understand engagement.
• Ask questions to encourage interaction.
• Keep posts clear and concise.
• Use analytics to refine your strategy.
• Engagement is about building relationships, not just sales.

#DirectSales #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer discuss the practical applications of AI, debunk common myths, and explore how AI can enhance direct selling and business success. They emphasize the importance of using AI as a tool for creativity and efficiency while maintaining personal connections and authenticity in communication. The conversation covers various ways to integrate AI into daily tasks, from email marketing to personal projects, and offers valuable insights on how to effectively utilize AI without losing the human touch.

Takeaways

• AI is often misunderstood and seen as a threat.
• Using AI can enhance creativity and efficiency in business.
• Direct sellers can benefit from AI without losing personal connections.
• AI should be used as a tool, not a replacement for human interaction.
• Personalizing AI outputs is crucial for authenticity.
• AI can help with spelling and grammar, making communication clearer.
• Asking AI questions can lead to better and more tailored results.
• AI can assist in managing projects and organizing information.
• Using AI for social media can save time and reduce burnout.
• It's important to proofread and personalize AI-generated content.

#DirectSales #BusinessGrowth #TheOther99%Podcast

 Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Grab Susan's ChatGPT Prompt

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the importance of fundraising throughout the year, sharing personal experiences and successful strategies. They emphasize the significance of local connections, setting goals, and the emotional impact of giving back. Susan shares specific fundraisers she has organized, including the Pink Healing Balm, Adopt a Grandparent, and Freedom Feet fundraisers, highlighting the joy and community spirit that comes from these initiatives. The conversation encourages listeners to find their passion in fundraising and to start small, integrating their products into charitable efforts.

Takeaways

• Fundraising can happen any time of the year.
• Local organizations are more likely to engage with fundraisers.
• Setting a clear fundraising goal increases success.
• Using social media can help reach potential donors.
• Unexpected gifts can have a profound impact on recipients.
• Involve your community and local schools in fundraising efforts.
• It's okay to earn income from fundraisers.
• Document your fundraising efforts for future promotions.
• Find personal connections to causes for more impactful fundraising.
• Start small and grow your fundraising initiatives over time.

#DirectSales #BusinessGrowth #TheOther99%Podcast

Grab Susan's Fundraising Tips

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer discuss effective goal setting and planning strategies for 2026. They emphasize the importance of using both paper and digital calendars to map out marketing focuses and avoid last-minute chaos. The conversation covers proactive planning, the significance of holidays, quarterly goal setting, and managing taxes and fundraisers. The hosts encourage listeners to create a structured approach to their business planning while maintaining a light-hearted perspective.

Takeaways

• Using a paper calendar can help visualize your year.
• Transitioning to a digital calendar is essential for reminders.
• Proactive planning reduces stress and chaos.
• Identify key holidays to focus your marketing efforts.
• Break down yearly goals into quarterly and monthly tasks.
• Utilize community engagement for fundraisers.
• Plan for personal commitments alongside business goals.
• Create a digital repository for past marketing materials.
• Don't overwhelm yourself with every holiday; choose wisely.
• Engage with your audience through social media for feedback.

#DirectSales #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Download your Printable Planner

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer discuss how to prepare your business for 2026 by focusing on your mission, vision, and a guiding word for the year. They emphasize the importance of reflecting on past successes and failures to set clear goals, crafting a mission statement that aligns with your business values, and envisioning what you want your business to look like by the end of the year. The hosts also encourage listeners to choose a word that will guide them throughout the year, ensuring that all elements align for a successful 2026.

Takeaways:

• Focus on your mission, vision, and word for 2026.
• Reflect on past successes and failures to inform future goals.
• Craft a mission statement that empowers your business direction.
• Envision what you want your business to look like by December 31, 2026.
• Choose a guiding word that resonates with your goals for the year.
• Use tools like ChatGPT to help formulate your mission and vision.
• Ensure your mission, vision, and word align with each other.
• Set big goals that may extend beyond the year 2026.
• Planning is essential for business growth and success.
• Share your mission, vision, and word with an accountability partner.

#DirectSales #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Download your Printable Planner

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Download the Mission, Vision and Focus Worksheet

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer introduce a new framework for business planning called the Three Rs: Reflect, Release, and Restart. They discuss the importance of reflecting on the past year, identifying what worked and what didn't, and making space for new ideas and systems as they prepare for the upcoming year. The conversation emphasizes personal growth, goal setting, and the need to let go of outdated practices to foster a more productive and fulfilling business environment.

Takeaways

• Reflecting is about collecting information, not criticizing.
• Identify what energized you in the past year.
• Look at your calendar and past events to assess success.
• Release systems and practices that no longer serve you.
• It's okay to let go of things that are stale or unproductive.
• Ask yourself if anyone will notice if you stop doing something.
• Make space for new ideas and systems in your business.
• Focus on what works for you, not what others are doing.
• Feel the excitement for new initiatives you want to start.
• Engage with your audience to share your reflections and plans.

#DirectSales #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Download Your Printable Planner

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this celebratory 100th episode of The Other 99%, hosts Lisa Duck and Susan Larimer reflect on their journey, share behind-the-scenes insights, and engage with their audience. They discuss the origins of the podcast, memorable moments, and the evolution of their format. The episode highlights the importance of community and listener engagement, while also looking ahead to future plans and opportunities for growth. The hosts express gratitude for their audience and the connections they've made along the way, culminating in a fun prize giveaway.

Thank you so much for tuning in to our 100th episode. This milestone would not exist without listeners like you who show up, share the show, and make this community feel like home. We also want to send a special thank you to our top sponsors for donating prizes that make this celebration even sweeter. Be sure to click the link below for your chance to win.

Top Sponsors:

Melina Dixon - melinadixon.com

Diana Winsor - beagelesswithdiana.com

Cindy Ortiz - cindyortiz.net

Evelyn Abernathy - purpleessencebyevelyn.com

Lisa Duck - lisaduck.com

Susan Larimer - susanlarimer.com

#DirectSales #100thepisode #BusinessGrowth #TheOther99%Podcast

Thanks for joining us for our 100th Episode.

Enter here for a chance to win a gift from one of our amazing sponsors. Entries close January 23rd, 2026

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Email Marketing Made Simple Course

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99% Podcast, Lisa and Susan chat with Jennifer Johnson, founder and CEO of CinchShare. Jennifer began as a busy small business owner juggling a pottery studio, network marketing, and motherhood. To make life easier, she created a simple scheduling tool for herself and quickly discovered a major gap in the market.

That tool became CinchShare, a social media scheduling platform that now serves over 400,000 users and has helped schedule more than 300 million posts across multiple platforms. Jennifer’s mission is to help entrepreneurs save time, show up consistently, and grow their business without being glued to their phones.

Tune in for her inspiring story and practical tips for simplifying social selling.

Find CinchShare on social or visit cinchshare.com

#DirectSales #CinchShare #BusinessGrowth #TheOther99%Podcast

Learn more about CinchShare - cinchshare.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer dive deep into the world of leads. They discuss the importance of understanding what a lead is, the value of lead magnets, and how to effectively collect and nurture leads through email marketing. The conversation emphasizes the need for automation in lead generation processes and offers practical tips for reconnecting with dormant leads. The hosts share personal experiences and insights on building relationships with leads to foster business growth.

Takeaways: 

• A lead is someone who provides their contact information.
• Lead magnets should offer valuable information to attract leads.
• Email marketing is highly recommended for nurturing leads and growing a business.
• Follow-up systems are essential to prevent leads from going cold.
• Tracking analytics helps understand lead sources and improve strategies.
• Building a personal connection with leads enhances business relationships.

Memorable Quotes:

“These are people who want to hear from me. They gave you their email address.” -Susan Larimer

“You need to have this in your business to grow.” - Lisa Duck

“Your comfort comes first. All messages and conversations are treated with full discretion and respect.” - Susan Larimer

Chapters:

00:00 Understanding Leads and Lead Magnets

07:39 The Importance of Email Marketing

14:42 Collecting and Nurturing Leads

21:01 Automating Your Lead Process

28:26 Re-engaging Cold Leads

#DirectSales #EmailMarketing #BusinessGrowth #TheOther99%Podcast #BusinessLeads

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits | Oh My Hi

CHECK OUT Lisa's Email Marketing Made Simple Course

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this heartwarming episode of The Other 99% Podcast, Lisa and Susan chat with Kim Smith of Lemongrass Spa about her creative “Guys Gift Service.” Kim shares how a single customer request turned into a thriving annual tradition that helps men shop easily for the women in their lives. She walks listeners through how she personalizes each basket, collaborates with local makers, and uses simple systems like Project Broadcast to stay organized. The conversation highlights practical ways to simplify seasonal selling, connect with customers year-round, and make gift-giving effortless for everyone.

Takeaways:

• Listen for Opportunity

• Make Shopping Effortless

• Collaborate Locally

• Use Simple Systems

• Don’t Limit Spending

Memorable Quotes:

“Let them finish before you add them up and say anything else — what else can I get for you? We don’t know what people have in their back pocket.” – Kim Smith

“We need to stop worrying about spending other people’s money; if they want what’s being offered, they’ll buy it.” – Lisa Duck

“I love being the easy button so people can get what they actually want instead of perfume or a sweater they’ll never wear.” – Susan Larimer

Chapters:

00:00 Introduction to Kim Smith and Her Journey

02:30 Innovative Gift Solutions for Men

07:05 Understanding Customer Preferences

11:17 Expanding the Gift Service

13:46 Memorable Gift Experiences

15:56 Engaging Men in Shopping Events

19:52 Leveraging Technology for Business Growth

28:22 Final Thoughts and Advice

Be a audience member on the 100th Episode - https://lisaduck.com/100th-episode/

Find Kim on social: Facebook | LemongrassSpa

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, host Lisa Duck and co-host Susan Larimer welcome Bethany Berry, a successful direct seller with Pampered Chef. Bethany shares her journey through 12 previous direct sales businesses before finding success with Pampered Chef. She emphasizes the importance of community support, innovative sales strategies, and effective host coaching. The conversation covers her unique approaches to Facebook and texting parties, customer care, and the use of technology to streamline her business. Bethany concludes with valuable advice for aspiring direct sellers, highlighting the significance of consistency in achieving success.

Takeaways:

• Support from her upline was crucial to her success.
• Pampered Chef has a strong community that feels like family.
• Texting parties are a unique and effective strategy.
• Host coaching is essential for successful parties.
• In Facebook parties engaging posts keep customers interested and involved
• Post-party follow-up is key to maintaining customer relationships.
• Consistency in outreach leads to better results.

Memorable Quotes:

"Do your reach outs, do your follow ups, be consistent, be persistent. And when you do that, the results are going to come." - Bethany Berry

Chapters:

00:00 Introduction to Bethany Berry and Pampered Chef Journey

28:18 Host Coaching: Strategies for Success

33:31 Introduction and Gratitude

33:59 Engagement and Community Building

Be a audience member on the 100th Episode - https://lisaduck.com/100th-episode/

#DirectSales #FacebookParty #BusinessGrowth #TheOther99%Podcast

Connect with Bethany - bethanyberry.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the importance of customer appreciation in direct sales. They share creative and unique ways to show gratitude to customers, emphasizing the significance of personal touches and community building. The conversation covers various strategies, including hosting events, sending thank-you notes, and partnering with local organizations for charitable causes. The hosts encourage listeners to focus on genuine appreciation and to implement one or two ideas effectively to enhance customer relationships.

Takeaways:

1. Customer appreciation is essential for building loyalty.
2. Creative gestures can significantly impact customer relationships.
3. Spotlighting customers publicly can boost their morale.
4. Hosting no-strings-attached events can strengthen bonds.
5. Focus on gratitude and giving back to create lasting connections.

Memorable Quotes:

“It’s gonna get your name out there anyway, word of mouth will travel back to you, you’ll always get the referral and in the end, you’ll see your business grow.” - Lisa Duck

“Just take one idea and run with it.” - Susam Larimer

“I always used to say to my customers, it’s a leave your wallet at home event.” — Lisa Duck

Chapters:

00:00 Introduction to Customer Appreciation

03:33 Creative Ways to Show Gratitude

06:28 Personalized Thank You Notes and Gifts

09:41 Building Community Through Customer Engagement

12:37 Innovative Digital Thank You Messages

15:32 Gifts with Purchase and Special Offers

18:42 Partnering with a Purpose for Community Support

22:42 Community Care Through Donations

24:34 The Power of Giving Back

27:39 Customer Appreciation Strategies

30:12 Creative Customer Engagement Events

33:21 Innovative Reward Systems

39:10 Final Thoughts on Customer Gratitude

40:07 Introduction and Gratitude

40:36 Engagement and Community Building

#DirectSales #TheOther99%Podcast #CustomerAppreciation

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Susan talked about Jib Jab

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, host Lisa Duck and co-host Susan Larimer welcome Amary Doremus, a long time direct seller and top Leader who shares her journey through the world of direct sales, her experiences with TikTok, and the importance of consistency and systems in building a successful business. Amary discusses her fears of using TikTok, how she overcame them, and the strategies she implemented to create engaging content that resonates with her audience. She emphasizes the significance of capturing leads effectively and the impact of going viral on her business. The conversation wraps up with valuable advice for direct sellers, encouraging them to show up authentically and focus on helping others.

Takeaways:

1. TikTok can be a powerful platform for business.
2. Creating engaging content is key to success.
3. Consistency in posting leads to better results.
4. Systems help capture and manage leads effectively.
5. Don't compare your business to others; focus on your strengths.

Memorable Quotes:

“I have had 80 women start a permanent jewelry business in the last six months. Insane, y’all, insane.” — Amary Doremus

“If you play around with your business, your business is going to give you money to play around with. But if you give your business everything you have, your business can give you everything you ever wanted.” — Amary Doremus, sharing a favourite conference quote

“Just share and show up. That’s the biggest thing, just do it.” — Amary Doremus

Chapters:

00:00 Introduction to Amary Doremus

06:33 Embracing TikTok for Business Growth

12:34 The Power of Viral Videos

18:40 Success Stories and Future Aspirations

25:36 Empowering Women in Business

37:05 Leveraging Technology for Business Growth

44:36 Commitment to Success

48:47 Introduction and Gratitude

49:16 Engagement and Community Building

#DirectSales #viralTikTok #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Find Amary on social: Facebook | Instagram | TikTok | amarydoremus.com

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Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, host Lisa Duck and co-host Susan Larimer welcome Megan Sumrell, who shares her journey from a corporate career to becoming a successful figure in direct sales. Megan discusses the importance of effective planning, the flaws of traditional task lists, and the significance of consistency in building a direct sales business. She emphasizes the need for women to set boundaries, avoid burnout, and recognize their worth beyond productivity. The conversation also touches on the use of ClickUp for organization and the importance of community in supporting women in business.

Takeaways:

1. Task lists can lead to overwhelm and are not effective for planning.
2. Context switching is different from multitasking and can drain productivity.
3. Women often face unique challenges in balancing work and personal life.
4. Planning should focus on priorities rather than just tasks.
5. Setting boundaries is crucial to avoid burnout.
6. Your worth is not defined by your productivity.

Memorial Quotes:

"Your worth is not defined by your productivity." — Megan Sumrell

"Haters gonna hate and it's not a reflection on you." — Megan Sumrell's (niece)

"You can do the impossible if you're not told that you can't." — Lisa Duck

Chapters:

00:00 Introduction to Megan Sumrell

04:49 Transitioning from Corporate to Network Marketing

11:54 The Flaws of Task Lists

18:37 Context Switching vs. Multitasking

24:44 Planning and Organization Strategies

30:29 Top Operations and ClickUp Workshop

30:50 The Importance of Intentional Time Management

31:47 Making Bold Business Decisions for Growth

35:32 Resources for New Entrepreneurs

40:20 The Story Behind the Pink Bee Brand

42:23 Defining Worth Beyond Productivity

46:20 Introduction and Gratitude

46:49 Engagement and Community Building

#DirectSales #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Find Megan Sumrell on social: Instagram | megansumrell.com

Plan-a-Palooza replays: MegansumrellPlan-a-Palooza

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer explore creative marketing strategies for Halloween, focusing on how direct sellers can engage their customers through fun and interactive ideas. They discuss various ways to leverage the Halloween spirit, from booing neighbours to hosting themed events and utilizing social media for engagement. The conversation emphasizes the importance of community connection and innovative promotions to stand out during the holiday season.

Key Takeaways:

1. Halloween brings people to your door, use it to connect locally and grow relationships.
2. Try “Boo” baskets for adults, include small pampering items, encourage pay-it-forward sharing.
3. Run fast-engagement posts, candy corn yay or nay, plus simple prizes to spark comments.
4. Host fun contests, best pumpkin or costume, collect entries, pick winners, award a small treat.
5. Use costumes or filters on lives to boost confidence, let your personality carry the message.

Memorial Quotes:

“Halloween is the only holiday where people are literally coming to your door. You’re not going out looking for people—they’re coming to your house to get treats. So why not take advantage of that holiday?” — Susan Larimer

“We rely too much on social media and email marketing. We don’t actually get out and meet people anymore—even though our neighbours might not even know what we do." — Lisa Duck

Chapters

00:00 Introduction to Halloween Marketing Strategies

03:13 Creative Halloween Engagement Ideas

06:07 Booing Neighbours: A Fun Twist

09:20 Interactive Online Engagement for Halloween

12:17 Halloween-Themed Events and Promotions

15:18 Driving Traffic to Your Website with Halloween Themes

18:00 Creative Marketing Ideas for Holidays

19:07 Engaging Customers with Fun Promotions

21:04 Innovative Halloween Strategies

23:06 Utilizing Social Media for Halloween

25:06 Community Engagement and Events

27:04 Personal Branding and Comfort in Marketing

28:54 The Economics of Halloween Spending

30:57 Conclusion and Call to Action

35:56 Introduction and Gratitude

36:25 Engagement and Community Building

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTube

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Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

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Check out Lisa's Haunted Hub

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Check out Susan's Halloween Page

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this festive and strategy-packed episode, Lisa Duck and co-host Susan Larimer share practical, creative, and collaborative ways for direct sellers to prepare for the holiday season. From organizing your Q4 calendar to running customer appreciation events, this episode is your go-to guide for maximizing joy and sales while minimizing stress.

Listeners will learn how to plan promotions, create engaging events like The Holiday Express and Shop from Gnome, and add value through holiday content ideas such as “Countdown to Christmas” reels, easy gift guides, and personalized touches for loyal customers.

💡 Whether you’re running your business solo or teaming up with others, you’ll walk away with ideas that make your business the easy button for your customers this season.

Key Points:

1. Start with a Holiday Calendar Lisa and Susan stress the importance of mapping out October, November, and December. Mark personal downtime, events, and company sales to avoid burnout and plan strategically

2. Think Like a Retailer plan like the big stores do. Q4 can equal the income of the first 3 quarters, so treat it like your business’s Super Bowl season

3. Stay Proactive with Marketing Don’t wait for your company’s promos. Use email and text marketing to stay visible. Avoid relying only on Facebook groups

4. Collaborate Creatively They share details about The Holiday Express—a multi-consultant collaboration that boosted sales, lists, and engagement—and Shop from Gnome, a holiday gift guide initiative using Canva templates

5. Make It Easy for Customers Be the “easy button” with ready-to-gift products, bundles, and themed events like “12 Hours of Christmas” or “Black Friday Early Bird” specials

6. Add Personal Touches Send thank-you gifts to long-time customers, create personalized packages, or surprise top buyers. These gestures build loyalty and repeat sales.

7. Leverage Short-Form Video & Social Content Create value-driven “Countdown to Christmas” reels (recipes, wrapping tips, or product spotlights) to stay visible and helpful.

8. Don’t Close After Shipping Cutoff Keep selling even after shipping deadlines. Offer gift certificates, IOUs, or digital bundles. Customers still shop for themselves post-holiday.

9. Retain Momentum into January Encourage post-holiday purchases with incentives like “Buy Now, Save Later” coupons for the new year.

Memorable Quotes:

“Take your cues from Walmart. You go in there and there’s Christmas stuff already out. We need to start planning and thinking about how to make our Christmas successful.” — Lisa Duck

“You will enjoy the holidays so much more if you have a plan and you map it out.” — Susan Larimer

“This is not the time to hit the brakes. You just need a plan so you don’t burn out.” — Lisa Duck

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

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Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

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Explore Lisa's Toolkits

Explore the Holiday Toolkits: Holiday Express | Holiday Gift Guide | 12 Days of Christmas

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this inspiring episode, Lisa and Susan sit down with Julie Jacky, a top-performing direct sales leader, EFT practitioner, and gratitude coach who has transformed her business and mindset from “just getting by” to thriving in the top 1%. Julie shares how a shift in her thoughts, energy, and daily routines helped her earn incentive trips, overcome fear, and reimagine her business with intention. She also introduces the power of EFT tapping, explaining how this simple yet profound practice can release fear, reduce stress, and help direct sellers show up confidently in their businesses.

If you’ve ever struggled with mindset, goal setting, or self-doubt, this episode will help you reframe your thinking and remind you that your next level of success begins with a single new thought.

Key Points:

Mindset Shifts Create Momentum: Success started when Julie decided to reimagine her business and commit fully to her goals.

Visual Cues and Affirmations: Surrounding herself with positive words and visuals keeps her mindset focused on possibility and action.

Claiming Your Goals: Declaring her goals out loud, like “I’m going to Mexico,” helped her manifest success and attract support.

EFT Tapping for Emotional Freedom: Tapping on meridian points releases fear, lowers stress, and shifts negative thoughts to confidence.

Gratitude as a Magnet for Success: Daily gratitude practices open her up to more abundance and help her attract what she focuses on.

Redefining Accomplishment: Letting go of shame around direct sales allowed her to fully embrace the business and thrive.

Authentic Business Building: Combining online communities, vendor events, and personal connections helps her grow through real relationships.

Memorial Quotes:

"Our brains are hardwired to go to the negative. It’s our job to override that. We get to choose a new thought anytime.” — Julie Jacky,

“Whatever we had in our past doesn’t define us—it positions us for a tremendous upgrade.” — Julie Jacky,

“Gratitude puts us in receivership mode. When we feel thankful, we attract more of what we appreciate.” — Julie Jacky

Chapters:

00:00 Introduction to Julie Jacky

03:51 Mindset Shifts for Success

08:52 Daily Routines for Positive Thinking

16:05 Understanding EFT and Its Benefits

21:30 Tapping for Confidence and Calmness

22:59 Overcoming Stage Fright and Tapping Techniques

24:28 Virtual Tapping Circles and Community Support

27:41 The Role of Gratitude in Personal and Professional Growth

31:51 Transformative Accomplishments in Direct Sales

34:24 Building Relationships and Business Strategies

37:51 Empowering Quotes and Final Thoughts41:59 Introduction and Gratitude

42:28 Engagement and Community Building

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

Find Julie on social: Facebook Women's Tapping Group | Facebook Gratitude Group | juliejacky.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa and Susan sit down with returning guest Melissa Thury, founder of Balance in Business with Melissa. Melissa shares her journey from healthcare administration and direct sales to becoming a business coach for women entrepreneurs. She opens up about learning to set boundaries, the importance of saying no, and how systems and intentional time management can create balance in both business and life.

Key Points:

Balance over perfection: Balance doesn’t mean equal time, it means the right time in the right season.

Systems matter: A good website, email marketing, and CRM are stronger growth drivers than social media alone.

Boundaries are non-negotiable: Saying no creates space for what truly matters.

Direct sales reality check: Success requires intentional planning, not just working in “pockets of time.”

Personal values guide business: Filter decisions and opportunities through what actually matters to you, not what’s “supposed” to matter.

Memorial Quotes:

“Balance doesn’t mean equal. It means your work and family get the time they need in that season.” – Melissa Thury,

“Direct sellers need to stop thinking of themselves as hobbyists. You are your own brand and you need a plan.” – Melissa Thury,

“No is an answer all by itself. It’s freeing to say no when you don’t want to, instead of showing up to something you never wanted to be at.” – Melissa Thury

Chapters:

00:00 Introduction to Melissa Thury

03:06 The Importance of Balance for Women Entrepreneurs

05:53 Time Management: A Learnable Skill

06:50 Coaching Process: Discovery and Goal Setting

08:35 Identifying the Ideal Client

09:44 Essential Systems for Business Success

12:56 The Role of Social Media in Client Acquisition

17:15 Continuous Learning and Professional Development

18:45 Managing Family and Business Life

22:03 Upcoming Events and Future Plans

22:59 Empowering Women Through Community Connections

25:01 The Importance of Setting Boundaries

28:19 Navigating Personal Values and Opportunities

33:12 The Unique World of Poker

34:08 Time Management for Direct Sales Success

39:28 The Power of Asking Questions

41:45 Introduction and Gratitude

42:13 Engagement and Community Building

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

Find Melissa on Facebook | bbwithmelissa.com

Book a Discovery Call with Melissa

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Learn more about Oh My Hi

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Liz Ruis shares her inspiring journey in direct sales with Lemongrass Spa, emphasizing the importance of relationships, family involvement, and a faith-based approach to business. She discusses her unique strategies for integrating her business into her daily life, focusing on enhancing experiences rather than traditional selling. Liz highlights the significance of personal connections and authenticity in her sales approach, and how her faith plays a crucial role in her business philosophy.

Key Points:

Relationships are the foundation – Liz built her business through authentic connections, from a friend’s simple gift to community and church involvement. Integrate business into life – Instead of sacrificing family time, she weaves her business into events she’s already attending like birthdays, graduations, and church gatherings. Authenticity wins over automation – Personalized, relational communication has been more impactful than mass, automated messages.

Memorable Quotes:

“Relationship brought me in, relationship kept me in, and relationship grew my business.” — Liz Ruis, “I want to see what happens when I don’t give up.” — Angela Hutchinson, shared by Liz Ruis

Chapters:

00:00 Introduction to Liz Ruiz and Her Journey

11:29 Unique Approaches to Direct Sales

21:25 Family Involvement in Business

30:01 Building an Online Community

37:46 Perseverance in Direct Selling

39:20 Introduction and Gratitude

39:49 Engagement and Community Building

Find Liz on YouTube | Instagram | lizruis.com

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTube

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Check out GenieChat

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join hosts Lisa Duck and Susan Larimer as they explore the dynamic shifts in their businesses from pre-COVID times to the present day. Discover how they've adapted to changes, embraced new opportunities, and continue to thrive in the ever-evolving world of direct sales.

Key Points:

Reflecting on business strategies before and after COVID. The rise and fall of Facebook parties and the importance of pivoting. Embracing email marketing, YouTube, and affiliate marketing. The value of collaboration and learning from others in the industry. Future plans and the importance of staying adaptable.

Memorable Quotes:

"The wave is going to crash, and then you're like, okay, what am I going to do next?" - Susan Larimer & "Time is money, right?" - Lisa Duck

Chapters:

00:00 Reflecting on Pre-COVID Business Landscape

03:45 Navigating Changes in Direct Sales

06:29 The Impact of COVID on Business Strategies

09:44 Exploring New Opportunities in Direct Sales

12:36 The Evolution of Teaching and Sharing Knowledge

15:32 Leveraging YouTube for Direct Sales Success

18:23 Future Aspirations and Writing a Book

24:06 Collaboration Over Competition

27:29 Innovative Strategies in Direct Sales

29:50 Monetizing Your Skills and Knowledge

32:32 Overcoming Imposter Syndrome

39:28 Valuing Your Time and Expertise

41:08 Future Goals and Aspirations

46:37 Introduction and Gratitude

47:07 Engagement and Community Building

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

 Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

We'd love to hear your thoughts on this episode! Share your long-term business goals with us in the comments or reach out through our social channels. Don't forget to subscribe for more insights and inspiration. Be sure to follow The Other 99% Podcast on YouTube

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Time to work smarter not harder, check out Lisa's Digital Downloads

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join hosts Lisa Duck and Susan Larimer as they dive into the exhilarating world of direct sales conferences. In this episode, they share personal experiences, insights, and strategies to maintain the post-conference excitement and implement new ideas effectively. Discover how to harness the energy from these events to propel your business forward.

Key Takeaways:The power of peer-led training and relatable success stories. Strategies to keep the conference momentum going, including 90-day plans and pre-scheduled team calls. The importance of sharing the business opportunity and how it can transform lives. Tips for organizing and implementing conference learnings into actionable steps.Memorable Quote: "The best product we have to offer is the business opportunity."

Chapters:

00:00 The Buzz of Conference Excitement

02:13 Aha Moments and Takeaways from Conference

05:26 Maintaining the Conference High

10:40 Organizing Notes and Implementing Ideas

18:19 Taking Action After Conference

29:36 The Best Product: The Business Opportunity

32:47 Introduction and Gratitude

33:16 Engagement and Community Building

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, hosts Lisa Duck and Susan Larimer engage with guest Dena Gregory, who shares her journey in direct sales while managing the challenges of being a military family. Dena discusses how she balances her business with family life, the importance of customer care, and the role of community in her success. She emphasizes the flexibility of direct sales, the significance of personal connections, and strategies for maintaining consistency in business. Dena also reflects on her most rewarding moments and offers insights for others in similar situations.

Takeaways:

• Dena started her direct sales journey unexpectedly after attending an online event.
• Being a military family allows Dena to expand her network frequently.
• Social media is a key tool for Dena's business success.
• Dena emphasizes the importance of personal connections with customers.
• She has moved four times in five years, adapting her business each time.
• Dena balances family responsibilities with her business through intentional planning.
• She prefers genuine communication over automation in her business.
• Community support is crucial for overcoming challenges in direct sales.
• Dena encourages others to evaluate what they can say no to for better focus.
• Her most memorable moment was earning her first incentive trip.

Chapters:

00:00 Introduction to Direct Sales Journey

02:32 Navigating Life as a Military Family

05:35 Tools and Systems for Business Management

07:37 Balancing Family and Business

12:28 Customer Care and Communication Strategies

16:54 Overcoming Challenges in Direct Sales

22:53 The Importance of Community

25:21 Finding Consistency in Business

28:48 Memorable Moments in Direct Sales

31:15 Introduction and Gratitude

31:44 Engagement and Community Building

Find Dena online @ denasathomespa.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Find Lisa on social: Facebook | Instagram | lisaduck.com

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Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer engage with Marla Nemanic, a seasoned direct sales leader from Lemongrass Spa. Marla shares her journey from struggling with adult acne to finding a passion for natural skincare and building a successful direct sales business. The conversation delves into leadership styles, the importance of authenticity, overcoming imposter syndrome, and the significance of metrics in guiding teams. Marla emphasizes the need for consistency, self-promotion, and building genuine relationships with team members. The episode concludes with valuable insights on recognizing achievements and the mindset required for effective leadership.

Takeaways:

• Marla Nemanic transitioned from a dental hygienist to a successful direct sales leader.
• Authenticity in leadership fosters trust and connection with team members.
• Imposter syndrome is common, but it can be overcome with support and self-belief.
• Metrics are essential for identifying potential leaders within a team.
• Building relationships is key to successful leadership in direct sales.
• Consistency in actions leads to long-term success in business.
• Self-promotion is crucial for direct sellers, especially without upline support.
• Engaging your team through recognition and communication is vital.
• The Green by 15 strategy helps front-load business efforts for better results.
• Leaders should be transparent about their own business challenges to inspire their teams.

Chapters:

00:00 Introduction to Marla and Lemongrass Spa

06:31 Authenticity in Leadership

14:42 Building Relationships Through Communication

19:38 Self-Promotion and Consistency in Business

25:42 Do's and Don'ts of Leadership

30:44 Empowering Personal Choices in Sales

40:30 Leading by Example: Authenticity in Leadership

46:38 The Importance of Self-Leadership

53:10 Introduction and Gratitude

53:39 Engagement and Community Building

Find Marla on Facebook

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this conversation, Jenna Stewart shares her journey in direct sales with Paper Pie, discussing the challenges and rewards of balancing a busy family life with running a business. She emphasizes the importance of maintaining customer relationships, understanding one's 'why', and navigating through maintenance mode in business. Jenna also highlights the role of community support and leadership in direct sales, as well as her aspirations for the future. Her insights provide valuable advice for anyone in the direct sales industry, particularly those struggling with the pressures of performance and success.

Takeaways:

• Jenna has been with Paper Pie for 10 years, balancing work and family life.
• She emphasizes the importance of customer relationships and consistent communication.
• Finding a work-life balance is crucial, especially with young children.
• It's okay to be in maintenance mode and not always striving for growth.
• Understanding your 'why' can help navigate challenges in business.
• Community support is vital for personal and professional growth.
• Jenna uses Project Broadcast for efficient customer communication.
• She believes in the importance of literacy and making books accessible.
• Future aspirations include more in-person events and book fairs.
• Direct sales should be fun and fulfilling, not just about awards.

Chapters:

00:00 Introduction to Jenna Stewart and Her Journey

05:00 The Evolution of Direct Sales and Parenting

12:27 Navigating Maintenance Mode in Business

18:33 Finding Joy Beyond Awards and Recognition

23:21 The Power of Community and Support

25:29 Leading a Team Through Challenges

25:47 Exploring Project Broadcast for Customer Engagement

30:27 Future Aspirations: Balancing Business and Family Life

37:01 Wisdom for Direct Sellers: Persistence and Growth Mindset

43:37 Connecting with Jenna: Resources and Final Thoughts

44:18 Introduction and Gratitude

44:46 Engagement and Community Building

Find Jenna @ jennasbookadventures.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Learn more about the Modern Direct Seller Academy

Learn more about Project Broadcast

Find Lisa on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer discuss effective strategies for selling products in direct sales without coming across as overly salesy. They emphasize the importance of genuine connections, the art of authentic communication, and the value of customer testimonials. The hosts share personal experiences, tips on permission-based marketing, and phrases that can help boost confidence in selling. The conversation highlights the significance of building relationships and maintaining consistency in communication to foster trust and engagement with customers.

Takeaways:

• You can sell without being salesy by focusing on genuine connections.
• Birthday messages should be sincere and not sales pitches.
• Authenticity is key in building relationships with customers.
• Sharing personal stories can help sell products without being pushy.
• Permission-based marketing respects the customer's space and interest.
• Confidence in selling comes from using phrases that feel natural.
• Consistency in communication builds trust with customers.
• Customer testimonials provide valuable third-party validation.
• It's important to be mindful of how you approach potential customers.
• Sales strategies should prioritize the customer's needs and feelings.

Chapters:

00:00 Navigating Sales Without Being Salesy

10:04 The Art of Genuine Connection

19:27 Effective Storytelling in Sales

29:06 Permission-Based Marketing Strategies

39:19 Confidence Building Techniques

48:06 Effective Communication Phrases

49:07 Introduction and Gratitude

49:36 Engagement and Community Building

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Watch Susan's Ditch the Chip Clip Video here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer are joined by Sami Bedelll-Mulhern to discuss the significance of email marketing for businesses, especially for direct sellers. They explore the importance of personalization, the difference between newsletters and sales emails, and the role of automation in streamlining email marketing efforts. Sami shares practical tips on how to write effective emails, the importance of consistency, and how to manage unsubscribes. The conversation emphasizes that email marketing is not dead and remains a powerful tool for engagement and revenue generation.

Takeaways:

• Email marketing has the highest ROI of any digital strategy.
• Personalization in emails creates a stronger connection with customers.
• Consistency in sending emails leads to better engagement rates.
• Newsletters should provide value, not just sales pitches.
• Automation can save time and improve customer engagement.
• Choosing the right email platform is crucial for success.
• Writing at a fifth to seventh-grade level improves readability.
• Unsubscribes are a natural part of email marketing.
• Focus on the health of your email list, not just the size.
• Be authentic in your emails to attract the right audience.

Chapters

00:00 Introduction to Email Marketing

03:06 The Importance of Email Marketing

04:13 Personalization in Email Marketing

06:33 Newsletters vs. Sales Emails

11:40 Email Deliverability and Subject Lines

21:28 Automation in Email Marketing

24:38 Choosing the Right Email Marketing Platform

26:24 Writing Effective Email Copy

28:39 Simplifying Email Marketing for Beginners

31:00 Building and Maintaining Your Email List

33:57 Understanding Email Analytics and Trends

36:32 Handling Unsubscribes and Cold Subscribers

38:50 Crafting Engaging Subject Lines

41:49 Embracing Authenticity in Email Communication

44:16 Introduction and Gratitude

44:46 Engagement and Community Building

Find Sami @ easystylewithsami.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the challenges of managing excess inventory in direct sales businesses. They explore the psychological factors that lead to over-purchasing, such as FOMO (fear of missing out), and provide practical strategies for avoiding inventory accumulation. The conversation emphasizes the importance of creativity in moving inventory, including techniques like mystery bundles, flash sales, and themed sets. The hosts also highlight the significance of maintaining a profitable mindset and making informed purchasing decisions to ensure long-term success in direct sales.

Takeaways

• Excess inventory is a common issue in direct sales.

• FOMO can lead to over-purchasing and financial strain.

• It's important to regularly assess your inventory levels.

• Creative sales strategies can help move excess stock.

• Offering mystery bundles can attract customers and clear inventory.

• Flash sales can create urgency and boost sales.

• Themed sets can appeal to specific customer needs.

• Using inventory as a fundraiser can benefit the community.

• Maintaining a profitable mindset is crucial for success.

• Generosity in sharing products can lead to customer loyalty.

  
  

Chapters

00:00 Understanding Excess Inventory in Business

06:54 Strategies to Avoid Over-Purchasing

12:44 Effective Ways to Move Inventory

18:48 Final Thoughts on Inventory and Profitability

39:46 Introduction and Gratitude

40:15 Engagement and Community Building

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? ⁠Share your story here⁠

Find me on social: ⁠Facebook⁠ | ⁠Instagram⁠ | ⁠lisaduck.com⁠

Grab your ⁠ChatGPT Freebie here⁠

Find Susan on social: ⁠Facebook⁠ | ⁠Instagram⁠ | ⁠susanlarimer.com⁠

Grab your ⁠5-Step Customer Care Cheat Sheet here⁠

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Amber Grillot shares her journey with Scentsy discussing her unique approach to marketing through snail mail, the importance of personal touches in customer relationships, and her strategies for fundraising and community engagement. She emphasizes the significance of consistency and offers valuable advice for new entrepreneurs looking to build their businesses. Amber's candid insights and humor make this conversation both informative and entertaining, highlighting the challenges and rewards of direct sales.

Takeaways

• Amber joined Scentsy on a whim, initially for a law enforcement warmer.
• Her favorite product is Scentsy Fresh, a fabric refresher spray.
• Sending thank you cards is a crucial part of her customer engagement strategy.
• Snail mail has a higher open rate compared to digital communications.
• Amber aims to spoil her customers with thoughtful mailers.
• She emphasizes the importance of building relationships with customers.
• Starting with thank you cards can ease new entrepreneurs into snail mail marketing.
• Amber tracks customer purchases to maintain engagement and send timely mailers.
• She believes in celebrating small wins and progress in business.
• Amber's approach to work is relaxed, often done in pajamas.

Chapters

00:00 Introduction to Amber and Scentsy

06:58 The Power of Snail Mail

12:43 Fundraising Initiatives

18:37 The Future of Snail Mail in Business

24:39 Discounts and Deals on Stamps

31:04 Starting with Thank You Cards

40:01 Embracing Authenticity in Business

47:11 Introduction and Gratitude

47:40 Engagement and Community Building

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer welcome Becky Launder, a successful direct seller and CEO and co-founder of the Modern Direct Seller. They discuss the evolution of direct sales over the past five years, the importance of community, and the tools that can help sellers stand out. Becky shares insights about her platform, Oh My Hi, which helps direct sellers create their own websites and manage their businesses more effectively. The conversation also touches on the significance of email marketing, creating digital products, and the value of taking action even when one doesn't feel fully prepared.

Takeaways:

• Becky Launder is a key figure in the direct sales community.
• Direct sales has evolved significantly in the last five years.
• Community support is crucial for success in direct sales.
• Using tools and systems can help sellers scale their businesses.
• Oh My Hi provides a platform for direct sellers to create their own websites.
• Email marketing is essential for building relationships with customers.
• Creating digital products can supplement direct sales income.
• Taking action before feeling ready can lead to growth.
• Success stories from the community can inspire others.
• Building a personal brand is important in direct sales.

Chapters:

00:00 Introduction and Background of Becky Launder

04:50 Evolution of Direct Sales in Recent Years

09:01 Strategies for Standing Out in Direct Sales

12:14 The Importance of Personal Branding and Websites

18:43 Working with Family in Business

21:40 Maximizing Your Website's Potential

29:18 Building and Nurturing Your Email List

37:22 Success Stories and Real-World Applications

44:04 Embracing Imperfection for Growth

45:26 Introduction and Gratitude

45:54 Engagement and Community Building

Find Becky on Social: Facebook | Instagram | moderndirectseller.com

Join Oh My Hi and take part in the upcoming 3-day challenge.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Grab your copy of the 15-Minute CEO Planner here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer welcome Melina Dixon, a seasoned expert in direct sales, who shares her journey and insights from over 21 years in the industry. Melina discusses her transition from being a direct seller to becoming a coach and resource for others in the field. The conversation highlights the importance of community, collaboration, and the tools available for direct sellers to succeed. Melina also emphasizes the significance of mindset, daily habits, and the upcoming posting challenge designed to engage and energize direct sellers.

Takeaways

• ​Melina Dixon has over 21 years of experience in direct sales.
• ​Community and relationships are vital in direct sales.
• ​Direct sales can provide flexibility and independence.
• ​Facebook remains a powerful platform for direct sellers.
• ​Melina offers coaching and resources for busy direct sellers.
• ​Daily habits, like feeding your brain, are crucial for success.
• ​Tracking progress helps maintain organization and motivation.
• ​Networking with others in the industry can provide valuable insights.
• ​The upcoming posting challenge aims to boost engagement on Facebook.
• ​Gratitude is key to maintaining a positive mindset. 

Chapters

00:00 Introduction to Melina Dixon

06:32 The Value of Direct Sales Community

12:15 The Importance of Facebook for Direct Sales

18:09 Coaching and Support for Direct Sellers

23:27 Engagement Through Posting Challenges

29:18 Daily Habits for Business Success

37:07 Introduction and Gratitude

37:36 Engagement and Community Building

Find Melina Dixon on Social: Facebook | melinadixon.com

Join Melina’s 5-Day Posting Challenge July 24-28th 2025. Click here to join: https://subscribepage.io/CP9513

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer chat with Jen Bach from Stamping Jen about her journey in direct sales, the evolution of crafting kits, and the importance of community in the crafting world. Jen shares insights on hosting successful crafting retreats, utilizing social media for business growth, and offers valuable advice for new direct sellers. The conversation highlights the joy of crafting, the significance of handmade cards, and the excitement of creating memorable experiences for customers.

Takeaways

• Jen has been with Stampin' Up for nearly 19 years.

• The crafting community is supportive and collaborative.

• Crafting kits have evolved to be more user-friendly.

• Hosting retreats can enhance customer relationships.

• Social media is crucial for direct sales growth.

• Themed events can create memorable experiences.

• Handmade cards are cherished and meaningful.

• Planning and organization are key to successful events.

• Taking time to recharge after events is important.

• You can do anything you want to do if you want it bad enough.

  
  

Chapters

00:00 Introduction to Direct Sales and Crafting Journey

06:28 The Importance of Handmade Cards

12:08 Community and Relationships in Direct Sales

17:49 Unique Crafting Retreats and Experiences

24:05 Profitability and Planning of Retreats

30:24 Organizing and Managing Events

37:52 Advice for New Direct Sellers

40:13 Introduction and Gratitude

40:41 Engagement and Community Building

Find Jen Bach on social: Facebook | YouTube | bytheshorestamping.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the challenges faced by individuals in the direct sales industry, particularly in light of recent company closures. They share personal experiences and insights on navigating new opportunities, the importance of researching potential companies, and the emotional journey that comes with such transitions. The conversation emphasizes the need for individuals to be proactive in their choices, ensuring alignment with their values and the products they represent. The hosts also provide practical advice on what to look for in a new company, questions to ask, and red flags to watch for, ultimately encouraging listeners to embrace change and make informed decisions.

Takeaways:

• Direct sales can be unpredictable, with companies closing unexpectedly.
• It's essential to research potential new companies thoroughly.
• Being in direct sales requires a strong belief in the products you sell.
• Compensation plans should be straightforward and easy to understand.
• Consumable products tend to lead to repeat business.
• Aligning with a company's mission is crucial for long-term success.
• Training and support from uplines are vital for new recruits.
• Emotional responses to company closures are normal and part of the process.
• It's okay to take time to reflect before jumping into a new opportunity.
• Walking away from a company that doesn't fit is a valid choice.
• Grab your Quick Guide: Choosing a New Direct Sales Company here

Chapters:

00:00 Introduction to Video Podcasting

11:00 Key Considerations When Choosing a New Company

17:04 Questions to Ask Before Joining a New Company

23:09 Red Flags to Watch For in Direct Sales

33:02 Conclusion and Resources

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

What does it really take to build a direct sales business that fits your life—not the other way around? In this episode, I’m joined by Marcia Hopper, a seasoned leader who built a successful business while living in an RV with her family… and kept growing it through a season of personal transition.

We talk about what it means to run a business with a shoebox-sized inventory, how she communicated a brand pivot with honesty (and success!), and why peace—not hustle—is her current definition of success.

Whether you're new to direct sales, feeling the pull to pivot, or just trying to simplify your systems, Marcia’s story is full of wisdom, heart, and practical tips you can apply right away.

In this episode:

• Building a business on the road (literally)

• Switching companies without starting over

• Systems that save time (and sanity)

• How to reset when you feel stuck

• Why peace might be your next power move

🎧 Tune in for an honest, encouraging conversation that reminds us success doesn’t always look loud—and that’s okay.

👉 Learn more about Marcia at www.marciahopper.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this week’s episode of The Other 99%, I chat with Audrey Peacock, a vibrant 68-year-old direct seller who’s using AI, humour, and heart to run her jewelry business on her own terms. From crafting authentic replies with ChatGPT to her “Aunt Audrey” alter ego, she shares the practical tips and hilarious truths that every direct seller—new or seasoned—needs to hear. You’ll laugh, learn, and leave inspired to keep things simple and stay true to yourself.

Find Audrey at ⁠⁠peacockspretties.com - follow her social links from there.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, we dive into what it really means to be consistent in your direct sales business—without overcomplicating it. Lisa and Susan break down simple systems, weekly customer care routines, and ways to add genuine personal touches that make customers feel valued (without the ick factor). If you're looking to grow your business with heart, this one’s for you.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Ever feel like you’re not good enough, qualified enough, or confident enough to succeed in direct sales? You’re not alone—and you’re not broken. In this episode of The Other 99%, Lisa and Susan open up about their own struggles with imposter syndrome and share practical ways to shift your mindset, find your confidence, and keep showing up anyway. From creating a “testimony board” to finding the right community, this is the pep talk every direct seller needs.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

What if your most honest business bestie wasn’t a person at all—but a chatbot? In this episode, Susan and I are diving deep into how ChatGPT has gone from a handy tool to a brutally honest advisor that calls us out, challenges our thinking, and helps us grow faster and smarter.

We’re sharing exactly how we use it to write blogs, create email content, prep for speaking gigs, plan fundraisers, and even make big, bold decisions in our businesses. PLUS, we reveal the one prompt that shook us both and led to major pivots—including archiving my VIP group and launching new platforms.

If you're curious about how AI can support you as a direct seller, creator, or entrepreneur—without replacing your voice or authenticity—this episode is for you.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

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Grab your 5-Step Customer Care Cheat Sheet here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, we’re diving into one of the most underused (but powerful!) platforms for direct sellers—YouTube. I'm joined by Evelyn, a seasoned content creator and business owner who uses YouTube to build trust, grow an audience, and generate long-term leads.

We unpack how direct sellers—yes, even those who aren’t tech-savvy—can start simple with video content, repurpose what they’re already creating, and turn YouTube into a long-term marketing machine. Evelyn shares easy-to-follow strategies, common mistakes to avoid, and how the platform can work for your business, even if you're camera-shy.

Whether you’ve never uploaded a video before or you’re looking to level up your content game, this episode is packed with tips and encouragement to help you show up confidently on YouTube.

In this episode, we delve into the power of partnership and why going it alone in direct sales might be holding you back. Vicki and Dawn share how working together has elevated their businesses, boosted their confidence, and helped them stay consistent—even on tough days.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, we're diving into the art of connecting across generations—from Boomers to Gen Z and beyond! You'll learn what makes each generation tick, the best ways to get your message across, and common communication mistakes to avoid. Whether you're leading a business, managing a team, or just trying to get through family dinner without frustration, these simple strategies will help you speak with more clarity, confidence, and connection.

Tune in and discover:

• Why communication clashes happen between generations

• Key mindsets and tips for each generation

• How to build stronger relationships through better conversations

👉 If you loved this episode, share it with someone from another generation—and send in your funny communication stories!

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Find Susan on social: Facebook | Instagram | susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join Lisa and Susan for a candid conversation with Cindy Ortiz—recorded straight from a hotel lobby!

After moving across state lines, juggling motherhood, and navigating her way through multiple direct sales companies, Cindy didn’t just survive—she thrived. In this episode, she shares how leaning into community helped her stay the course, what kept her going during the toughest seasons, and how she’s now embracing flexibility to build a business that fits her full and busy life.

Learn more about Cindy - cindyortiz.net

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Explore A Spice Affair and enjoy 10% off your orders and FREE Shipping with orders over $50.

Find Susan on social: Facebook | Instagram | susanlarimer.com

Learn more about Susan and her Lemongrass Spa products

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join Lisa and Susan as they sit down with special guest Kim Merritt to answer the question: What’s your number?
In this episode of The Other 99%, we’re diving into the world of the Enneagram. Kim breaks down how understanding your Enneagram type—and the types of those around you—can completely transform how you show up in your business.
Whether you’re a Type 2 Helper, a Type 8 Challenger, or somewhere in between, you’ll walk away with “aha” moments that make your work and relationships flow with way more ease.

Find Kim on social: Facebook | Instagram | alignedleadercoaching.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Explore A Spice Affair and enjoy 10% off your orders and FREE Shipping with orders over $50.

Find Susan on social: Facebook | Instagram | susanlarimer.com

Learn more about Lemongrass Spa

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Feeling stuck in your business? In this episode, Susan and I share 10 real-life strategies to help direct sellers bounce back after a tough season. Whether you’ve lost momentum, faced rejection, or just feel blah — this comeback plan is your reset button.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Explore A Spice Affair and enjoy 10% off your orders and FREE Shipping with orders over $50.

Find Susan on social: Facebook | Instagram | susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

I need your help! I’ve put together a quick listener survey to make sure The Other 99% brings you the content you need to grow your business—whether it’s a side gig or full-time hustle. Click the link in the show notes, and let your voice be heard!

Complete the Listener Survey here

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Explore A Spice Affair and enjoy 10% off your orders and FREE Shipping with orders over $50.

Find Susan on social: Facebook | Instagram | susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join Susan and me as we explore the DISC personality model and how it can enhance your connections with customers and teammates. By relating each personality type to a bird—such as the decisive eagle or the analytical owl—we'll provide a memorable and practical approach to understanding communication styles.

Watch the baby Eagles here

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Interested in being a guest? Share your story here

Find me on social: Facebook | Instagram | lisaduck.com

Grab your ChatGPT Freebie here

Explore A Spice Affair and enjoy 10% off your orders and FREE Shipping with orders over $50.

Find Susan on social: Facebook | Instagram | susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join Susan and me as we chat with Paige about how consistency has led to success in both life and business. Paige is a federal lawyer, 13x Ironman finisher, and accomplished direct seller.

Find Paige on Instagram | paigeswenson.com

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Find Lisa on social: Facebook | Instagram

Have questions or comments? Visit lisaduck.com.

Interested in being a guest? Share your story here.

Grab your ChatGPT Freebie here

Click here to learn more about A Spice Affair and how it can make mealtime easier and healthier.

Find Susan on social: Facebook | Instagram | susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Blogging isn’t just for influencers—it’s a game-changer for direct sellers and small business owners. In this episode, I chat with my friend Susan about why blogging is one of the best ways to build credibility, grow your audience, and keep your content working for you long after you hit publish. If you've ever wondered how to start (or why you should), this is the episode for you!

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Find Lisa Duck @ lisaduck.com

Find Susan Larimer @ susanlarimer.com

Check out Susan's Blog Spot

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!