AI adoption requires assessment beyond efficiency to unlock true business growth. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Steve Mast, Co-founder and Partner at Twenty44, an advisory firm helping businesses navigate and adopt AI. They discuss how organizations can assess their AI readiness through four key areas: knowledge levels, understanding limitations, selecting appropriate applications, and establishing ethical guidelines. Mast shares his digital transformation strategy for implementing AI solutions, explaining how many organizations are stuck in what he calls the "wait-wow" cycle—where they experiment with AI but fail to gain traction. Through this digital transformation journey, they explore why many businesses, especially large enterprises, struggle with adoption rates hovering around 25% in the US and even lower in Canada, despite the technology's transformative potential for digital innovation. "The real potential of AI is you start to unlock growth and that's where we start to grow and create productivity inside of organizations," Mast explains. "But we're stuck in this idea of efficiency—doing my dishes, right? Those are very important things, but really the unlock or the real opportunity is when we meet this growth opportunity." McKinney and Mast also discuss the leadership requirements for successful AI implementation, examining how individual initiative is often more important than top-down directives. The conversation showcases Mast as a digital transformation leader who emphasizes why marketers and HR professionals should take ownership in AI adoption rather than leaving it solely to IT departments. Mast highlights the importance of involving teams in identifying AI opportunities within existing workflows while maintaining ethical standards. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlocking authentic frontline worker feedback drives effective digital transformation and risk prevention in manufacturing industries. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vivek Kumar, CEO and Co-Founder of TeamForce AI, and Cecil Puvathingal, Vice President of Sales and Operations at QuestionPro. They discuss how creating psychologically safe environments for frontline workers can transform safety outcomes while addressing the challenge of gathering honest feedback from the 80% of the global workforce who don't sit behind computers. Both Puvathingal and Kumar share their digital transformation strategies for implementing frontline feedback solutions through automation integration and cross-team collaboration. "The number one problem for us is never the employees using our system," Kumar explains. "The challenge is sometimes employer readiness around saying, wait, why do I want that?" They explore the partnership between TeamForce AI and QuestionPro, highlighting a powerful digital transformation case study where a manufacturing company reduced safety incidents to zero by implementing a worker-suggested solution—filming family members discussing the importance of their loved ones returning home safely. The conversation demonstrates how digital innovation breaks down silos between management and frontline workers, offering practical frameworks for leaders to capture critical insights without disrupting workflow while driving improved safety outcomes. Sponsors: Little Bird Marketing proudly supports the Marketing Research Education Foundation's 2025 Race Around the World for Education. This virtual event in May 2025 promotes STEAM education in underserved communities. Participants log miles to circle the globe three times and aim to raise $90,000. Form a company team to compete with other market research firms! Become a sponsor to help provide quality STEAM education to children who need access. For registration and more information, visit: https://www.mrgivesback.org/ Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Don't crack open that old business textbook, because we got you covered! On this episode of Digital Transformation Success, host and CEO, Priscilla McKinney, speaks with Rogier Verhulst, Senior Director at LinkedIn, and Marco Vriens, CEO of Kwantum, about the groundbreaking metric, Customer Surplus Value (CSV). As further described in the Harvard Business Review article entitled “Why You Should be Tracking Customer Surplus Value”, CSV measures how much customers would need to be compensated to give up a product or service, providing insights beyond the traditional Net Promoter Score (NPS). While NPS has long been the standard for measuring customer feedback, CSV offers unique advantages: it provides concrete dollar values that executives can easily understand, it's less affected by cultural biases, and it's particularly useful for measuring value in digital and freemium products. When used together, these metrics tell a more complete story in behavioral marketing - for instance, AT&T's low NPS but high CSV indicates customers might be unhappy but find it difficult to switch providers. "If your consumer surplus value is five dollars, but the consumer pays two dollars for it,” Vriens explains. “[Customers] are going to be happy because they're going to get more value than they're giving up. But if the consumer surplus value is two dollars, but they're paying five dollars, then you're going to have to wonder: are these customers going to stay customers?"  They also discuss LinkedIn's experience using CSV to evaluate premium versus free features, future applications in brand research, and how this methodology could revolutionize the way businesses measure the dollar value of brand associations built through advertising campaigns. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawing to be held at stated date). Learn more about your ad choices. Visit megaphone.fm/adchoices

Is AI the key to revolutionizing market research? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Steve Male, Executive Vice President of Innovation and Strategic Partnerships at the Logit Group, about AI's impact on market research. Male, an author and seasoned market research professional brings insights from his book, AI Empowered: Revolutionizing Market Research.   They discuss how AI is transforming market research through digital innovation and improved data quality. Male explains the concept of the "AI spectrum," highlighting different levels of AI adoption in businesses. They explore the practical applications of AI in market research, including its ability to process large datasets quickly and efficiently. They cover digital transformation trends in AI adoption and the importance of ethical considerations in AI implementation. "AI can do a lot of the heavy lifting really quickly,” Male explains. “It addresses a couple of different areas of concern that you can then turn over to a human and get one final pass or look through.” McKinney and Male also discuss digital transformation strategy about AI adoption, emphasizing the need for caution and due diligence when implementing AI tools. They explore digital transformation case studies from Male's experience, highlighting the potential of AI to enhance data quality and operational efficiency in market research. The conversation touches on the challenges and opportunities of AI in creating a better digital transformation customer experience for market research clients. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Learn more about your ad choices. Visit megaphone.fm/adchoices

AI and digital innovation are actively reshaping the B2B landscape. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with guest and Fractional CMO at Data-Mania, Lillian Pierson, P.E., about the intersection of AI, digital transformation and product-led growth in B2B tech companies. Pierson brings over two decades of experience specializing in B2B tech startups. She has consulted with Fortune 100 companies and led go-to-market and product-led growth strategies for high-growth data and AI startups. The two discuss the evolving landscape of digital transformation, emphasizing the importance of marketing strategies that support product-led growth. Pierson highlights the differences between traditional sales-led growth and product-led growth, noting that the latter focuses more on community building, email marketing, and self-service access. Pierson stresses the need for companies to adapt their digital transformation strategy to align with these new growth models. Together they review how AI is driving efficiencies for growth, with Pierson explaining how AI, particularly machine learning and generative AI, is revolutionizing marketing automation and personalization. She shares insights on building digital communities and leveraging influencer marketing to support product-led growth initiatives. She has found this approach to be key to implementing successful digital transformation solutions that drive growth and engagement. "Once you have a strong underpinning of community,” Pierson explains. “You can leverage this… and yes, they will help you grow your business."  McKinney and Pierson also discuss the importance of product-market fit in digital transformation initiatives, the potential of data monetization, and Pierson's upcoming book, Data and AI Imperative, which focuses on designing strategies for exponential growth. The conversation provides valuable insights for founders and leaders of data and AI-intensive companies looking to navigate their digital transformation journey. Be sure to sign up to be a part of the launch festivities for her much-anticipated book!  Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Can digital transformation change surgical education for the better? On this episode of Digital Transformation Success, host Priscilla McKinney talks with guest and co-founder and CEO of Surgery Unified, Dr. Mark Soliman, about the innovative SurgeOn platform and its impact on the medical field. Dr. Soliman, chief of colorectal surgery at Advent Health Digestive Health Institute, brings his extensive background in surgical education and advanced robotic colorectal surgery to the conversation. Soliman describes SurgeOn as a digital transformation platform for surgical networking and education. He describes it as a mixture of professional social media platforms, tailored specifically for surgeons. The platform aims to address issues in surgical education by providing a cohesive space for learning, networking, and professional development. The conversation explores how SurgeOn is transforming surgical education through digital innovation. Soliman explains that the platform enables surgeons to search, sort, and filter operative videos down to specific steps, allowing for targeted learning. This approach to digital transformation in healthcare aims to improve surgical techniques and patient outcomes. Soliman discusses the broader implications of this digital transformation solution for the healthcare industry. He emphasizes the importance of including medical device manufacturers and industry representatives in the platform, albeit with restricted access. This collaborative approach ensures that product development is informed by real surgical needs, potentially leading to better tools and techniques. The platform's focus on privacy and identity verification is also highlighted as crucial for maintaining a professional and trustworthy environment. "SurgeOn… fundamentally,” Soliman explains. “Is a surgical networking and education platform." Finally, Soliman shares an example of how SurgeOn has directly impacted patient care by enabling surgeons to learn from shared experiences of managing complications. He discusses the platform's potential for expanding to include other healthcare professionals and international users, while maintaining strict identity verification processes. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit https://insightsmarketingday.com/ and get your tickets today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Can AI break barriers for underserved communities? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney talks with brothers Ifiok and Monk Inyang, co-founders of 1st Street Partnerships, about empowering entrepreneurs and creators of color through the emerging technology of generative AI. Growing up in a poorer, working-class environment in Newark, NJ, the Inyang brothers understand the challenges faced by underserved communities. They recognize that a lack of resources often means these communities have no cushion to fail, with minor setbacks potentially setting them back years if not decades. But there is a solution, and it lies not just in providing hardware like laptops, but in harnessing the power of generative AI. Their approach involves providing strategies for modern problem-solving, identifying necessary tools, and teaching how to use them effectively. This education-focused method helps build a supportive community, fostering B2B-cross-team collaboration.   "The way [underserved communities] interact with AI can be a very embracing moment,” Ifiok explains. “We can use it to break down the biases that we have… that keep brilliant minds out of certain industries." McKinney and the Inyang brothers also highlight the compounding barriers these communities face, noting that most industry gatekeepers are not people of color. They see AI as a game-changer, offering entrepreneurs less expensive, entry-level solutions. Their vision extends to partnering with academia, government, and public service organizations to increase access and expand the community of AI users. Sponsors: Looking for the right space to mix and mingle with corporate researchers and insights professionals who are moving the industry forward? Ready to take your skills to the next level and get connected within the consumer insights space? Join Little Bird Marketing at the Corporate Researcher's Conference, presented by the Insights Association. This conference is designed specifically for client-side insights leaders and practitioners who are committed to advancing the profession. We’ll talk about shifts in society, buyer’s beliefs, preferences and advances in technology.  You’ll hear from innovative researchers and insights visionaries showcasing their groundbreaking work and sharing strategies to manage change and innovation. Visit insightsassociation.org/events for more information. Register today and let us at Little Bird Marketing know you’re coming. We’d love to meet up in person. Get your research done anywhere around the world quickly and efficiently with Gazelle Global!  Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more!  Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

If there is a king of thought leadership on AI in healthcare market research, today’s guest might be it.  On this episode of Digital Transformation Success, host, digital transformation specialist and Little Bird Marketing CEO Priscilla McKinney, along with guest and KJT COO Dan Wasserman, discuss the importance of networking and thought leadership in today’s digital world. As an accomplished operations leader with extensive experience in digital strategy, research, and technology, Wasserman leads his company’s strategy and AI initiatives, advancing innovation and corporate sustainability, while at the same time upholding ethical standards.  Wasserman shares insights into his role leading strategy and the AI initiative at KJT, emphasizing the importance of formalizing a company's voice through building relationships and fostering a strong employee base, as well as his approach to thought leadership, focusing on experimental AI and his commitment to authentic and original content. One of his top posts stems from his frustration with AI chat bot cheat sheets, highlighting his dedication to practical and useful information. “The things that got the best feedback,” Wasserman explains. “[Was] when I was providing some valuable resource to [people].” Wasserman also shares valuable lessons learned through teamwork and networking. He notes that while everyone has unique experiences, combining them can create a sum greater than its parts. To mitigate potential blind spots, Dan and his team prioritize communication and positive affirmation, often sharing useful information with a simple, “Hey, I thought you might like this.” This approach underscores the importance of continuous learning and improvement. His perspective highlights the continuous journey of improvement and the collective strength derived from collaborative efforts. By commenting on others' work and accepting feedback, he ensures that he and his team remain adaptable and forward-thinking in the ever-evolving landscape of AI and healthcare research. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t let the learning stop there, because we have a GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy.  Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawing to be held at stated date) Learn more about your ad choices. Visit megaphone.fm/adchoices

AI ain’t just for the big guys anymore.  On this episode of Digital Transformation Success, host and CEO of Little Bird Marketing, Priscilla McKinney, and guest Jason Sherman discuss how AI is revolutionizing community engagement and communication.  A successful innovator, award-winning filmmaker, published author, and tech startup expert, Sherman is the CEO and co-founder of both the video friendship app Spinnr and the AI creation platform Vengo AI, and has been featured in major media outlets like the Wall Street Journal, USA Today and The Verge, among others. Reflecting on the pandemic, when loneliness was at an all-time high, Sherman highlights how the internet, initially meant to connect people, often did the opposite. In response, he launched Spinnr to foster positive interactions among people with similar hobbies and interests, extending these connections into the real world. Spinnr encourages community engagement and combats the isolation exacerbated by the digital age. Along with Spinnr is Vengo AI, which emerged to meet the demand from Spinnr customers who wanted to customize their own AI programs, as Spinnr's technology remained closed source. As he explains, user feedback is crucial in overcoming challenges and improving AI technologies, a common practice in the field. The creator marketplace is a significant factor behind Vengo’s success, allowing users to train their AI to read various data and interact authentically with followers. “We are democratizing AI,” Sherman explains. “We are giving it to the people [for free], so you can now use it just like the big boys are doing.”  Sherman and McKinney also discuss the financing involved in the digital transformation experience, like securing grants and investors, while bigger companies like Microsoft and Nvidia backing similar initiatives, as well as the importance of training AI to understand human interactions, enabling it to respond naturally and engage more effectively with users. This approach not only enhances the user experience but also broadens the accessibility of AI technologies, making them available to a wider audience. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:   Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t let the learning stop there! Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring. Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail! So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day! Learn more about your ad choices. Visit megaphone.fm/adchoices

And who says talking to computers isn’t beneficial? On today’s episode of Digital Transformation Success, host and digital transformation specialist Priscilla McKinney, is joined by guest Neil Dixit, a veteran leader in digital research and insights who brings over 20 years of expertise to the forefront of innovation. They discuss the quickly emerging technology of AI and its integration into business.  As the founder and CEO of Glimpse, a next-generation research platform, Dixit's vision has reshaped the landscape of digital market research. Launched in 2021, Glimpse has quickly gained traction, attracting a prestigious client roster including Hubspot, Diageo, Google, and Ogilvy. McKinney and Dixit highlight Glimpse's transformative journey, from decoding human language to pioneering B2B market automation. Its arsenal of AI tools streamlines the research process, crafting personalized content and hypothetical personas for users to interact with. This innovative approach empowers businesses to pose questions and receive tailored responses, identifying and subsequently segmenting potential audiences with precision. “By taking quantitative elements,” Dixit explains. “And applying [them] to conversational questions, we saw a unique opportunity to understand, [with] a bit more nuance, how people make their decisions.” Join us as we delve into the future of market research and discover how AI is leading the charge toward actionable insights in real time.   Sponsors: Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Looking for the right space to mix and mingle with corporate researchers and insights professionals who are moving the industry forward? Ready to take your skills to the next level and get connected within the consumer insights space? Join Little Bird Marketing at the Corporate Researcher's Conference, presented by the Insights Association. This conference is designed specifically for client-side insights leaders and practitioners who are committed to advancing the profession. We’ll talk about shifts in society, buyer’s beliefs, preferences and advances in technology. You’ll hear from innovative researchers and insights visionaries showcasing their groundbreaking work and sharing strategies to manage change and innovation. Visit insightsassociation.org/events for more information. Register today and let us at Little Bird Marketing know you’re coming. We’d love to meet up in person. Learn more about your ad choices. Visit megaphone.fm/adchoices

The biggest mistake a business can make is to ignore data they may already have. On today’s episode of Digital Transformation Success, recorded live at the Greenbook IIEX Conference in Austin, TX, host and digital transformation specialist Priscilla McKinney and guests Henry Bremhorst and Ryan Wagner delve into what brands require to exert greater influence on today's consumers. Bremhorst, with over a decade of experience in media intelligence and senior director at Meltwater, specializes in leveraging data insights to drive brand advancement, collaborating with communicators, marketers, and PR professionals to break down barriers and employ a data-driven approach. Wagner, a data-driven digital innovator renowned for his expertise in partnerships and technology and current Head of Partnerships at Point 600, specializes in data visualization, unlocking insights and informing strategic decision-making, constantly pushing the boundaries of technology and data analysis. McKinney, Bremhorst and Wagner tackle the pervasive issue of data ignorance in the business landscape, emphasizing the critical need to initiate conversations. Astonishingly, 70% of first-party data remains untapped, underscoring the importance of data preparation to harness this valuable resource effectively. “There’s a lot of news and social media content out there,” Bremhorst explains. “If you don’t have a net… you don’t have the effective tools to pull in the fish, then you’re probably going to be making a mess.”  The trio also explores modern A.I. solutions for analyzing internal marketing and sales data, integration and automation and the subsequent task of humanizing it for customers and influencers alike.  Join us as we unravel the benefits of data-driven marketing, as well as potential hurdles to overcome.  Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t let the learning stop there, because we have a GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy.  Enter to win this exciting package of goodies to start building your influence today! Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Companies need to be better prepared for what’s coming next. This is true as new categories of products emerge, in technological disruption and of course, with how the climate is changing. But climate change is often an overwhelming topic and businesses often don’t see this as a place where they could use data for better decision making. But if you worked in insurance, real estate, energy, farming, or fishing you can immediately see the value in knowing what is going to happen in the weather 2-3 months and even 2-3 years out. In fact, the more data you could get with the most amount of precision would be a game changer. Enter Planette. Leading-edge companies, organizations, and governments are digitally transforming their strategic planning by using data to be better prepared for what’s next in the physical world. Climate change is inevitable so instead the way we are adapting is what is meaningful. In order to do this you need data that is actionable as early as possible. Hansi Singh, CEO and co-founder of Planette gives us a few real-world scenarios of how climate adaptiveness and resiliency is a positive outcome of a digital transformation around weather and climate data. This climate tech startup specializes in year-ahead forecasts of environmental variables and extreme weather risks. Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transform your market research into visuals that drive action. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vashte Brilliant, founder of Slidedesignr, about transforming analytical insights into visually compelling presentations. They discuss how researchers frequently focus on meeting deadlines and checking boxes rather than conveying actionable insights that address the fundamental business questions that prompted the research. Brilliant shares her journey from mechanical engineer to market research professional to presentation design expert by identifying a critical gap in the research process. Through her work with hundreds of insights professionals across organizations of all sizes, she outlines her five-step framework for creating powerful presentations: adopting an expert mindset, understanding the audience, creating a clear big picture from multiple data sources, visual writing that chunks information strategically, and finally implementing a beautiful design that underscores the strategic thinking. "The deliverable is that artifact. It's the thing that lives on and captures all of your smart thinking [and] all of your hard work," Brilliant explains. "People are going to be looking at that thing months later, even hopefully years later, and it's the thing that everyone leaves until last." McKinney and Brilliant explore how poorly designed presentations can undermine a research firm's credibility and sales process, while thoughtful, clear visual communication reinforces authority and differentiates the brand in a crowded marketplace. The conversation highlights how the shift to digital delivery has raised the stakes for creating memorable, impactful deliverables that stand out amid increasing digital noise, revealing that following a b2b marketing strategy framework for creating these deliverables actually reduces work and stress compared to last-minute approaches. Sponsors: Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

The tech world will never stop innovating. Business leaders are no strangers to technology's effects on a company’s growth. But how do you get a whole team navigating technology together to accomplish your business goals? What does it look like to inspire digital transformation success? CEO and Momma Bird of Little Bird Marketing, Priscilla McKinney, interviewed data insights expert Toluwani Adebekun to answer what people can expect in the business world in the next decade. Toluwani spent 12 years working at Sky as an Analytics and Data Visualisation Data leader with a commercial mindset. He came from a business background and learned data leadership and emotional intelligence are important to him and they are a crucial part of bringing teams together to accomplish great things. Now, he works at Data Literacy Academy, helping business professionals break the data and analytics aptitude and fluency barriers. Toluwani recognizes a disconnect between business leaders, tech specialists, and data analysts. They all need to work toward understanding the business and moving things forward, but they face a shared vocabulary barrier. As Priscilla shares, “We are all in the tech business.” So, even if you don’t think of yourself as a “tech” person this is just the reality of work.  The old trope that data analytics and math are hard will not work as business moves forward. While they can be difficult aspects of business to master, they can be understood with the help of people like the team at Data Literacy Academy. Is all the tech jargon confusing you?  Want to improve ROI and drive business growth utilizing the data? How do you grow your business using proven data insights?  What should you be looking for in terms of skills for that next great hire?  Listen in for some great inspiration for the road ahead! Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now and book a time to chat about how you can unlock the power of your words and stories. Learn more about your ad choices. Visit megaphone.fm/adchoices

In an insightful conversation with CEO of Little Bird Marketing, Priscilla McKinney and guest, Dan Sperring with Align Software you’ll learn everything from recommended tech stacks, to the top lead generation strategies for B2B digital marketing. With over two decades of experience in SaaS, mobile, and omni-channel marketing, Dan is a GTM thought leader focused on driving faster and more efficient growth for B2B go-to-market teams. As the Founder of Align Software, Dan leads a team that provides cutting-edge revenue intelligence solutions, empowering marketing execution across the customer lifecycle. Their goal is to help marketing teams create better-quality B2B digital marketing leads. Here is a guide to help with common business term acronyms we used in this episode: ICP - Ideal Customer Profile TAM - Total Addressable Market SaaS - Software as a Service B2B - Business to Business (meaning business who specifically sell to other businesses) MarTech - Marketing Technology GTM - Go to Market CAC - Customer Acquisition Cost CRO - Chief Revenue Officer According to Dan, the path for the marketing leader to be the best help to the GTM team starts with including the finance team. Unfortunately, many make the mistake to keep the finance department far away from the marketing department. But leaning into the relationship with the finance leaders leads to a better understanding of what customers are driving the growth in the organization. This valuable information brings the team together as they understand how each department plays a role in achieving and exceeding quarterly goals. Dan built AlignICP for people who are accountable for revenue and growing their company. This software provides the right metrics at the right time to make key decisions on where to spend efforts to create efficient growth engines.  Listen in, and learn how to avoid the number one mistake Dan sees SaaS companies make. And don’t miss his recommendation The Science of Scaling by Mark Roberge, previously of HubSpot. Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

XDay 2023 was filled with ideas and methods of moving the business world forward in a thoughtful and holistic way. Host of Digital Transformation Success and CEO of Little Bird Marketing, Priscilla McKinney, worked the crowd to bring you an inside look at the conference held by QuestionPro. Arti Pullins, President of QuestionPro, is an advocate for change in the disparities found in healthcare. She highlights the changes and shifts that need to happen in the healthcare industry. Amanda White, Head of Insights at TEGNA, asks us all to focus more on what we’re DOING with the data and less on the collecting part. Shawn Nason, Founder and Chief Experience Officer of MOFI, shares the truth of what employees need. Purpose. Shawn’s book, Kiss Your Dragons, will teach you how to fall in love with the problem in order to build a scalable business. Carrie Angiolet, President of Illuminas and a native of Austin, recognizes that even when a good change happens with brand building, it can be hard on employees. Cecil Puvathingal, VP of sales at QuestionPro, shares the importance of looking at your company through the windshield, not the rearview mirror. But beyond looking through the windshield, is to pay attention to the passenger. How can we go about this together, in collaboration? (Priscilla expounds on this in her book Collaboration is the New Competition.) Gina Woodall, Vice President and Group Director at Rockbridge Associates, a part of Illuminas, states, “Companies can innovate, but unless it really impacts the customer experience, it doesn't have an impact on consumer loyalty or business growth.” Dan Riley, Co-Founder at RADICL, has the people in mind. His advice for a better thought leadership strategy is not to force a culture shift. He states, “Ultimatums don’t drive progress.” Cat Smith, Fractional VP of Insights, was inspired by the XDay 2023 event to take her career to the next level through personal development. Crystal Wiese, Director of Marketing at QuestionPro, brought together this amazing event with her team. Sometimes, we get a little too serious about market research, and she is here to say, “Surveys are fun and sexy.” Arti Pullins brought her inspiring friend, Puja Rios, to discuss her new book, Get it Together, a Winning Formula for Success from the Boss You Need. Her goal with this book: help people!  Don’t miss our full episode featuring Sumair Sayani, Global Lead of AI Programs and Strategic Partnerships for QuestionPro: A Brighter Future Can be Powered by AI.  Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is so excited to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So, this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

So many customers are desperate to achieve speed to insights. That is made possible with the KnowledeHound team. But how does it work, and how do we change team behavior from constantly re-fielding prescriptive surveys to looking for the answer in the data we already own? Today, on Digital Transformation Success, CEO of Little Bird Marketing, Priscilla McKinney, talks with Laura Baker, Chief Executive Hound at KnowledgeHound. Laura has watched the evolution of the data industry change from collecting as many insights as you can to helping me find the nuggets of meaning in data.  And it is in that pursuit of getting more meaning from the data, powerful AI-driven data analysis tools make all the difference. Laura keenly states, “Data is fantastic it’s the most valuable asset that any company has, but until you can find it, refine it, and actually make use of it, it’s somewhat useless.” She explains how consumer insights and business growth professionals are suffering from the mismanagement of survey data. While first-party survey data companies own is probably their most valuable asset, they simply don’t know how to find the data they’re looking for! With multiple systems housing both structured and unstructured data, what is needed is a tool that can reach back into disparate systems and query the existing data for answers. Sophisticated systems like KnowledgeHound can even allow teams to ask NEW questions about data that has already been collected. Talk about cost savings!  The result of this digital transformation of consumer research and insights will be a democratization of access to data and better stewardship of the data companies already have. AI data analysis tools like KnowledgeHound mean that companies can quickly find, mine, and refine the data they already have for deeper insights within seconds. Afraid of your data sitting somewhere on a desk without being utilized? Listen to this case study on digital transformation success.   To learn more about KnowledgeHound’s capabilities, see this discovery guide -  Tap into Hidden Data Reserves: The Cost-Saving Effect of AI for Market Research.  Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Learn more about your ad choices. Visit megaphone.fm/adchoices

While a popular Disney princess will tell you, “A dream is a wish your heart makes,” Qualtrics will make those MRX heart wishes of yours a reality. In a candid conversation on Digital Transformation Success, Priscilla McKinney and Ali Henriques explore the intricacies of market research, focusing on the landscape within Qualtrics' research services - a department within a behemoth company that not many in the industry are aware exists. They take a look at this service and a broader view of the consumer insights industry, touching on critical themes and practices shaping the field. As the Global Director of Research Services at Qualtrics, Ali sheds light on the company's evolution, emphasizing its role in assisting clients with research projects, from survey design to data analysis. At Qualtrics, they emphasize the significance of providing value to clients, aligning with the company's commitment to ensuring client satisfaction and renewal rates. Research Services, a division within Qualtrics, acts as a research agency linking clients with third-party panel respondents. They help design research tools and large-scale programs, covering everything from initial setup to generating reports and dashboards, catering to the specific needs of each project. Ali’s team is the sticky factor that keeps clients engaged with the platform at Qualtrics. Their motivation lies in the fact that they are accountable to the clients' renewal rate. Where clients lack expertise of their own, Ali’s team provides the ebb and flow of services needed on a daily basis. They continue to make efforts to refine and enhance the quality of research. Beyond providing research services to clients, Ali has a passion for mentorship and meaningful connections in the industry. They share their thoughts on the opportunities for women in the industry and the importance of giving back in a way that paves the way for broader equity and inclusion in the market research space. Whether you’re looking for a great connection with a remarkable professional or need to accelerate your next research endeavor, be sure to connect to Ali on LinkedIn. Feel free to ask for some dance tips, too - she’s pretty good!  Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is so excited to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now to unlock the power of your words and stories. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s time to wake up. The concept of artificial intelligence has been around for over 70 years.  While AI is nothing new, we need to change the questions being asked. In this episode, Priscilla McKinney aims to demystify AI’s impact on careers with Sumair Sayani, the global lead of AI programs and strategic partnerships at Question Pro. Sayani’s extensive experience in AI and co-founding Pathos AI, later acquired by QuestionPro, positions him as an authority in the field, and he provides a lot of insights into better questions we could be asking to maximize successful outcomes with this technology. According to Samir, organizations must continuously evolve, putting the customer at the forefront of decision-making and fostering a collaborative work culture. Making a shift from asking to listening and observing will provide more valuable insights. All of this can be brought to a new level with innovative applications of AI tools.  Priscilla is asking the right questions of the right person. Listen in for answers to staying innovative and imaginative in the face of evolving challenges with artificial intelligence. Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” In today’s marketing landscape, this is more true than ever. In an insightful episode, Little Bird Marketing CEO Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, delve into the challenges and opportunities in the marketing ecosystem. Together, they explore topics ranging from digital transformation to the importance of brand awareness. Tony emphasizes the importance of understanding and valuing the customer experience. He recounts D’Amato Management’s history, emphasizing the founder's personal interactions with customers and the passion that drives the automotive appearance industry. Companies often reach a point where they need to reassess their strategies and address critical issues that were neglected during their growth. These issues can range from underinvestment in marketing to a lack of clear marketing plans. A well-thought-out plan ensures that marketing efforts align with the company's objectives and are sustainable in the long run. “It has to be sustainable, or else what we do is for nothing.” - Tony D’Amato Ready to fall in love with your own brand and find the fulfillment your company needs? Listen to gain a fresh perspective and receive strategic guidance and sustainable marketing plans. Episode Sponsor Highlight:  Want to know the real intentions of survey-takers? Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data! Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Successful business leaders just keep on changing. Today, Little Bird Marketing CEO Priscilla McKinney and Steve Phillips, CEO of Zappi, give some guidance on how to embrace it all - especially when it comes to consumer insights.  In case you’ve been living under a rock, here’s a bit about Zappi: Initially, Zappi focused on enabling high-quality agile market research. It aimed to drastically reduce the time required for market research, allowing marketers, creators, and innovators to work more efficiently. Over time, Zappi has evolved into a comprehensive platform facilitating digital transformation within organizations. They provide a unified space for consumer insights and allow companies to work more collaboratively, access data from various sources, and continuously learn from their research. Zappi aims to help businesses become more consumer-focused, adaptive, and innovative while streamlining their consumer insights processes. There are several common challenges facing consumer insight departments across companies, and they address many of them. “It’s not about the idea, it’s about the execution,” says Steve. The Zappi team is set apart by the relentless pursuit of iterative innovation. Ready for a shift toward consumer obsession in decision-making? Listen in for mindset shifts to help you prioritize consumers and make the magic happen.  Episode Sponsor Highlight:  Want to know the real intentions of survey-takers? Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data! Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Introducing Jennifer Lu, the driving force behind REI's and customer engagement strategies. With innovative approaches, she navigates the complex landscape of digital transformation, omnichannel marketing, generational gaps, diversity and inclusion and more, emphasizing collaboration across teams and disciplines. At REI, Jennifer leads the customer research team, tackling enterprise-level questions to gain insights that shape decision-making and strategy. Her passion lies in understanding customers from diverse backgrounds, ensuring inclusivity and representation in REI's initiatives. Aligned with REI's mission to make the outdoors accessible, Jennifer shares an example of collaboration with Outdoor Afro. Jennifer emphasizes the importance of creating a safe space for authentic perspectives through collaborations and partnerships. Switching gears, Priscilla explores Jennifer's role in evaluating REI's digital experience. Seamless online interactions, especially for digitally savvy customers accustomed to platforms like Amazon, are of the utmost importance. Recognizing the prominence of REI's website in customer discovery, Priscilla and Jennifer discuss the delicate balance between in-person and online experiences. Understanding the entire customer journey, both in-person and online, allows Jennifer and her team to identify areas for enhancement and provide valuable insights to elevate the digital experience. Looking ahead, Jennifer shares her enthusiasm for AI and automation, as well as the importance of synthesis in insights generation, a topic that resonated with her at IIEX. Envisioning streamlined processes and improved efficiency through AI, there still lies the irreplaceable role of human judgment in deriving meaningful insights from AI-generated data. Jennifer Lu’s expertise and experiences shed light on the importance of collaboration, inclusivity, and seamless experiences in driving successful strategies at REI. IIEX Panel Mention: It Takes Two: Decision Making is a Team Sport panel at IIEX 2023 with Oded Netzer, Vice Dean of Research at Columbia Data Science Institute, Christopher Frank, Vice President of American Express, Paul Magnone, Head of Global Strategic Alliances at Google, and Gregg Archibald, Managing Partner at Gen2 Advisors. Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is that a person or a bot behind the survey? Little Bird Marketing CEO, Priscilla McKinney, welcomes Data Scientist and Co-Founder of NAILBITER, Amishi Takalkar, onto the Digital Transformation Success podcast to have a conversation about this pressing issue of authenticity in market research data. In case you’ve never heard of them, here’s the 30,000 ft overview of this innovative tech company: NAILBITER is a cutting-edge video analytics platform that revolutionizes data collection for clients in the shopper insights space. By capturing shoppers in action through shopper-created videos, NAILBITER moves beyond traditional recall-based methods, providing real-time insights into consumer behaviors. The primary objective is to unravel the complexities of brand loyalty and decode the intricate decision-making processes that consumers undergo. Through meticulous analysis of these captivating videos, NAILBITER provides brands with invaluable knowledge, that encompasses consumer preferences, optimal product placements, influential drivers of purchase decisions, and deterrent factors. Due to the ubiquitous use of smartphones and people’s comfort in taking videos, Amishi unpacks how quantitative behavioral videometrics capture consumer behavior and turn videos into actionable metrics. She emphasizes the significance of adapting to evolving consumer mindsets and preferences, particularly in the wake of the COVID-19 pandemic and dynamic economic landscapes. She talks about how continuous in-the-moment data collection and analysis serve as a compass for clients, enabling them to stay attuned to shifting trends and identify untapped opportunities for growth and innovation. Episode Sponsor Highlight:  Join us at Insights Marketing Day in Chicago on September 28, 2023, for an incredible day of powerful speakers, essential tips, and actionable advice to enhance your marketing skills. From social influencing to web blogging, our proven authorities in digital marketing will cover a wide range of topics, ensuring a comprehensive and interconnected marketing plan. Build your personal brand, marketing prowess, and game-changing skills for the digital age at Insights Marketing Day. Visit https://littlebirdmarketing.com/insights-marketing-day for more information. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience explicitly designed to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Career development creates competitive advantages through effective talent management strategies. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Abhijit Bhaduri, an authoritative voice on talent management and social media influencer with nearly one million followers. They discuss how organizations that invest in career development gain a tangible edge in today's rapidly evolving business landscape, with findings from LinkedIn's 2025 workplace learning report highlighting this connection. Bhaduri, former General Manager of Global Leadership and Development for Microsoft, shares insights on how proper talent management impacts the sales team structure and organizational success. The conversation explores how career development is a retention tool, particularly for sales development professionals who build critical tacit knowledge and customer relationships. They examine the connection between b2b networking capability, personal branding, and career advancement in the AI economy. "Great organizations are built on great careers," Bhaduri explains. "The businesses which are winning in the marketplace are also the ones which have invested heavily in career development." McKinney and Bhaduri also discuss his book, Career 3.0, which outlines six essential skills for thriving in today's economy: learning, teaching, brand-building, storytelling, network navigation, and managing one's career like a venture capitalist. The discussion emphasizes how organizations can foster deeper expertise through what Bhaduri calls the "three E's": education, exposure, and experience - creating mutually beneficial growth for companies and professionals interested in how to move beyond simply improving their social selling index on LinkedIn and instead trulty experience digital transformation with postitive career implications. Sponsors: Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance. Learn more about your ad choices. Visit megaphone.fm/adchoices

The world is your research playground! Little Bird Marketing CEO, Priscilla McKinney, introduces Kathryn Topp, an award-winning researcher and co-founder of Yabble, an AI platform that provides key tools for every stage of the market research process and more. Through advanced AI, NLP and NLG technologies, Yabble extracts real-time business intelligence from new and existing data, providing innovative brands with meaningful insights in minutes - not days or weeks. Their conversation dives into the importance of speed to insight in today's fast-paced digital landscape. Kathryn emphasizes the need to eliminate manual tasks and free up researchers' time to focus on strategic thinking and applying their expertise. Yabble’s AI tools are specifically designed to accelerate the research process, offering revolutionary solutions for data coding, theming, and processing.  You can’t talk about AI right now without at least mentioning ChatGPT. Kathryn highlights that ChatGPT is a general AI tool and then businesses should seek out and utilize more specialized tools that are catered to each company's specific needs. “The world is a lot bigger than ChatGPT,” notes Kathryn. The largest concern for enterprises is data privacy and protection. Kathryn explains how systems like ChatGPT are open source with the data itself used to train the AI models and what that means about the real risk of the data falling into your competitors' hands. But with the Yabble chatGPT plug-in, the data is safe and ensures the confidentiality and security of sensitive intellectual property and competitive intelligence. Kathryn also introduces some of the various tools Yabble has created such as the Yabble ChatGPT plugin, a tool that augments the knowledge of ChatGPT by incorporating additional layers of data, and  This plugin facilitates a streamlined and efficient process for generating insights by leveraging sophisticated search algorithms to identify relevant trends and conversations. Warning: It can be addictive!  Kathryn Topp and Yabble are both committed to saving time, freeing researchers' minds, and delivering valuable insights in the rapidly evolving digital world. As AI truly changes hour-by-hour, Priscilla noted that checking back in with Kathryn in three days should be enough time for there to be something new and groundbreaking to discuss. Let’s keep moving forward! Join us at Insights Marketing Day in Chicago on September 28, 2023, for an incredible day of powerful speakers, essential tips, and actionable advice to enhance your marketing skills. From social influencing to web blogging, our proven authorities in digital marketing will cover a wide range of topics, ensuring a comprehensive and interconnected marketing plan. Build your personal brand, marketing prowess, and game-changing skills for the digital age at Insights Marketing Day. Visit https://littlebirdmarketing.com/insights-marketing-day for more information. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience explicitly designed to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Digital Transformation Success Podcast, Little Bird Marketing CEO, Priscilla McKinney, introduces award-winning multi-startup founder and CEO and Founder of Moving Beyond, Aparna Rae, an educator, innovator, and disruptor, who shares her insights on digital transformation and its impact on diversity, equity and inclusion. Digital transformation should focus on people rather than just technology, as it can perpetuate existing inequities if not approached with care. With Aparna’s expertise as the founder and CEO of Moving Beyond, a company that provides data-driven solutions to empower HR and DEI leaders in making transformative people investment decisions, she is an indispensable voice in the realm of digital transformation and its profound influence on diversity, equity, and inclusion. ​​ The conversation delves into the challenges faced by female founders, with Aparna discussing the shocking statistic that only 2% of female founders achieve over a million dollars in lifetime revenue. Aparna's passion for addressing this inequity is evident as she talks about her experiences and her commitment to empowering underrepresented groups. Aparna has also founded, co-founded or supported others to help women, people of color and other marginalized communities overcome the many hurdles of starting, and running, a business. Aparna discusses her vision of helping leaders act boldly with integrity. She reflects on the consequences of leaders lacking integrity and stresses the importance of addressing smaller pieces of integrity within one's sphere of influence. Aparna encourages making choices that align with integrity, despite any potential short-term negative consequences, as a means to create a more equitable and just society. She also talks about being an activist in all you do and focusing on what you can change within your own sphere of influence and in your own lifetime. The agreement is that the task at hand, to make digital technology equally accessible, is a matter of clarity on what you are trying to achieve and never losing focus on HOW you go about doing it. This podcast episode explores the intersection of digital transformation, equity, and inclusion, with Aparna Rar offering valuable insights into her experiences and strategies for creating meaningful change in the digital landscape. Heather Krause, Founder of We All Count, was mentioned in this podcast. If you’d like to get to know her work at We All Count, click here. Special thanks to this episode’s sponsor Fieldwork. Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all, we mean it. From world-class facilities to low-incident recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded along with it with facilities nationwide and sophisticated global recruitment services. Their detail-oriented staff partners with you to achieve great insights. Focus on the research Fieldwork will do the rest.  Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI seems to be at the absolute top of everyone’s minds these days. With the news circling back to this topic weekly, if not daily, and updates being released nearly as quickly, we’re all left in a constant state of apprehension about the ethics and impact of generative AI. Scot Pansing, a veteran in the field of creative tech and communications/policy, shares his insights into the promises and perils of generative AI with Little Bird Marketing CEO, Priscilla McKinney. The reality is that while AI has enormous potential to revolutionize industries, there is also a pressing need for ethical considerations and regulations to mitigate its potential negative effects. This episode touches upon several key concerns, such as the risks of bad actors misusing AI for fraudulent or malicious purposes, the challenges of ensuring the responsible use of chatbots, and the implications of AI-generated content for intellectual property and copyright. In addition, the conversation also delved into the potential dangers of AI-generated fake images and the need for awareness and fact-checking systems to prevent their spread. Ultimately, Priscilla and Scot both emphasized the importance of responsible use of AI and the need for a framework to ensure it is being deployed ethically. It is a call to action saying that we are all responsible and it is important to have thoughtful, nuanced conversations about AI’s impact.  For more nuggets of AI facts, listen to Scot Pansing’s podcast, AI Quick Bits and his Substack summary of show content. A Little Experimenting was referenced along with this LinkedIn post he made that was truly terrifying and should not be missed.  Special thanks to this episode’s sponsor Fieldwork. Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all, we mean it. From world-class facilities to low-incident recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded along with it with facilities nationwide and sophisticated global recruitment services. Their detail-oriented staff partners with you to achieve great insights. Focus on the research Fieldwork will do the rest.  Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the face of so many people saying that brand loyalty is dead, there is so much evidence that a smart take and a carefully thought-through plan can actually cut through the noise in today's digital market and create an incredible bond between consumers and brands—  but it is not easy. To quote Frank Zappa and Mike Ridgewell, “Loyalty’s not dead. It just smells a little funny.”  Little Bird Marketing CEO, Priscilla McKinney, is joined by Denmark Street Marketing Founder, Mike Ridgewell, on this episode where they discuss the intricacies of brand loyalty in today's disruptive digital landscape. With a track record of solving massive problems for industry giants like Disney, Mike brings his expertise and a powerful five-step plan to help you build a strong foundation of brand loyalty. Make a plan Have a strong and sustainable value proposition Align resources Build the tech stack Launch and refine They unpack what looks like a simple step-by-step plan. But with Mike’s expertise with over 30 years of working in senior marketing roles there is nuance he shares to how he has made this plan successful many times. He built enterprise-level loyalty programs for some of the biggest names, including The Walt Disney Company, Marvel, NBCUniversal and confidential Denmark Street Marketing clients. He has held leadership positions in D2C / CRM and Digital Marketing globally, boosting revenues and profits through new consumer acquisition and increased engagement. He graciously gives insights in this episode to help you rethink brand loyalty and loyalty programs that work.  Ready to transform the way you present yourself online and achieve career-changing breakthroughs? Little Bird Marketing's 12-week social selling course can give you the practical, hands-on experience you need to build lasting relationships at scale. Unlike quick-fix "tips and tricks" programs, our course is a true commitment to changing the way you present yourself online and achieving career-transforming breakthroughs. Expert instruction is delivered in small, personalized cohorts, with one-on-one coaching tailored to your unique needs. We'll teach you how to build rapport with targeted audiences, expand your influence, and establish yourself as the go-to authority in your area of expertise. Enroll in our social influence course today and start your journey toward unparalleled success. Visit https://littlebirdmarketing.com/social-influence-course/ to learn more Learn more about your ad choices. Visit megaphone.fm/adchoices

Disruption. It’s what’s for breakfast. It can be overwhelming, no matter what industry you’re in. It moves so quickly that overwhelm can settle in and temptation to bury your head in the sand gets stronger and stronger. So, how do we face a world that is about to be disrupted, mid-disruption and ripe for disruption in so many different ways? Join Henry Hays, Founder and Managing Partner of Henry Hays Consulting, and Priscilla McKinney, CEO of Little Bird Marketing, as they unravel the art of disruption and innovation. Their conversation is an act of conversational volleyball— they volley confessions, anecdotes, and insight back and forth at breakneck speed. The knowledge they drop here is REAL knowledge, with REAL world examples. They talk about how and why companies like Kodak and BlockBuster failed, and how businesses like Uber and DoorDash took off. Wondering which industries are ripe for disruption? Airlines, health care, the education system, and law just to name a few… Then, they get personal.  It’s time to pop the hood on your business and look at: Market Complacency Customer Frustration Tension Points Henry unpacks the terminology and then explains how you figure this out for your own business and action on what you find— from customer advisory boards to honesty campaigns, to not only treating the problems that you have but also looking at the things that are successful and forecasting how those successes could turn into pitfalls.  Hays is the Founder and Managing Partner at Henry Hays Consulting, where he specializes in working with legacy businesses helping them transform by developing radically different business models. When he’s not consulting, he’s keynoting his talk on Disruptive Innovation. Prior to his work at Henry Hays Consulting, he was the Senior Executive Vice President for MPower Health, a Dallas-based healthcare company focused on delivering innovative value-based care. He also served as National Sales Director for Avanir Pharmaceuticals and was a founding member of their original sales organization. Over the course of 20 years in biotech and pharma he ran sales teams specializing in launching novel drugs. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. It’s the way to face disruption head on in the professional social influence space. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Putting your brand in the hands of somebody else is scary. Is that person the right person to represent your brand? Could there be any backlash? Have they been vetted properly? While social influencers can help brands reach their audience, which is hopefully also your target audience, there are many challenges that companies face in leveraging influencers effectively. That’s where Dino Delić comes in. Dino Delić, Director of Analytics and Insights at Meltwater, has over a decade of experience consulting communication and marketing professionals working with companies globally to create and improve their marketing strategies. Dino has worked with brands such as H&M, GE, Hyatt, UPS, Fox Sports, Caesars, MARS, Fidelity, LG Electronics, and more. His focus is to help brands optimize their social media marketing efforts, understand their global target audiences, and utilize the data Meltwater provides for strategic insights. In his conversation with Priscilla McKinney, CEO of Little Bird Marketing, on the podcast they discuss: Being data-driven in communications and PR Influencer marketing Micro-influencers and nano-influencers Brand and reputation measurement Marketing and PR measurement Consumer insights and trends Humanizing your brand Don’t do something identical to your competitor. Don’t do something that you’ve already done before. Stop for a minute. There are amazing tools, like the ones Meltwater offers, that can help you create something bigger and better by identifying precisely who has the authority, credibility, and authenticity with your target audience. If you are wondering what the possibilities are in the realm of influencer marketing, this is the conversation for you. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

There is this Futurama episode centered around the idea that we have the technology, we just don't have the budget. A character had lost his leg, and because they had the technology to do so, they were able to replace his leg… with a mop and a bucket. With digital transformation, your company may have the technology to mine the data, but if that data isn’t accessible, well, you're going to be walking around with a mop and a bucket for a leg. Join CEO Priscilla McKinney as she welcomes Thor Olof Philogène, CEO and founder of Stravito, to the show. Thor’s company helps organizations centralize and democratize access to market research and insights through the use of their AI-powered knowledge management platform for market research and insights. Say goodbye to mops and buckets, horrendously long email threads, dozens of log-ins, and the endless search for data that maybe Carl had access to, or was it Suzanne….   On the podcast, Thor walks us through why data management and democratization are necessary for companies to get data out of silos, increase efficiency, build narratives around key business topics, and improve high-level strategic decision-making. As Thor says, “This has created a single source of truth within organizations that achieves clarity in terms of a common thread.” Best news ever? Market research and insights delivered to you via a Google-like search experience. Stravito is absolutely a company to keep an eye on, and Thor’s podcast, The Consumer Insights Podcast is a must-listen. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

When brands like Google, Starbucks, Shopify and GE want to decode the future, they call Mitch Joel. We called him too. Mitch Joel is the Co-Founder of ThinkersOne, a platform that empowers companies with personalized and bite-sized thought leadership from the best thinkers in the world, and His first book, Six Pixels of Separation, named after his successful blog and podcast, is a business bestseller.  Join your host, Priscilla McKinney, CEO of Little Bird Marketing as she shares an impactful and inspiring conversation with Mitch Joel about asking the important questions about digital transformation. As an early adopter of prolific blogging and prolific podcasting, Mitch has been on the forefront of digital transformation for decades. At the center of his professional endeavors is the question, “How do I use technology to connect better to audiences?” paired with his genuine curiosity for humans having the human experience.  They explore the idea of digital transformation as an equalizer for diversity. They consider if there is an “open playing field” of sorts for new ideas and a kind of all-access pathway unfolding. Along with this dreaming, they offer up a few cautionary tales of what the digital world could do to further alienate minorities and more. Mitch offered up some hard truths about what was true, and what is now true-ish. Though, as Mitch says, “It’s always been a snake pit.” But the balance of the conversation comes back to hope - hope for a digitally-enabled world that makes for a better experience for humans.  In terms of the biggest challenge to digital transformation, Mitch Joel named tech stack. Artificial intelligence and blockchain technology, metaverse, virtual reality, and augmented reality are huge hurdles for businesses and brands to understand and effectively figure out how to integrate. They discuss small ways people can make steady progress toward a more digitally transformed work and life experience. At the end of the business day, as Mitch says, “It's not about accomplishing business differently, it's about being willing to look at things differently and being willing to change ourselves.” If you think you need a social media influence course… you do. Our 12-week Social Influence course will more than do the trick! We would also be happy, quite thrilled actually, to discuss what digital transformation could look like for your team!  On the hunt for powerful content marketing and strategy resources? Come under our wing. Resources, people, and books mentioned: Harley Finkelstein, President of Shopify Mike Evans, Founder of GrubHub and Author of Hangry Seth Godin Charlene Lee Stolen Focus by Johann Hari Keepsake ChatGPT Learn more about your ad choices. Visit megaphone.fm/adchoices

When we’re talking about digital success, it’s not about the bee-boo-boo pressing of buttons. We still need a team of amazing humans who know how to build relationships leveraging the digital tools. There is inner work that has to be done. Sales professionals need to know and understand how to bring themselves to the table in the right way, and it’s all about building a culture of communication and trust. Join CEO and Little Bird Momma, Priscilla McKinney, and owner of Trustpoint, a Sandler Training center, Brett Baker, as they discuss how to get sales training right to set a company up for digital success. Brett Baker and Priscilla McKinney go way back. This episode feels like sitting in on a cup-of-coffee-on-the-couch kind of conversation. The undercurrent is how to get another person to “self-discover truth” as they unpack how to build relationships and trust digitally. So, if you’re work culture is allergic to self awareness you will not like this episode at all.  They cover these pressing questions sales leaders are facing:   What are the basic needs a salesperson has to understand and embrace to start building relationships on cold calls or with clients that are meaningful— built on trust and mutual respect?  How can I make sure we don’t lose the human element when moving our sales efforts to digital tools?  What is holding my team back? There are more than one thing sales leaders need to be working on with their teams, namely, start asking questions and keep asking questions to the prospect. In a world where most sales people default to doing all of the talking, this is tuned out when face to face and even more easily ignored when the sales pitch moves online. The importance of asking questions also underscores the truth that the prospect’s first answer will never reveal their real problem. Lastly, teams need to remove the pressure to get the “yes” and build more comfort around the prospect saying “no.” As Brett says, “when a sales professional starts to become okay with no, their world opens up to a level of trust with people they’ve never dreamed of.” As customers know the close is coming and the salesperson is hankering for the “yes,” the comfortability around the “no” breaks down barriers, surprises people, at puts them more at ease. This conversation is positively brimming with impactful and actionable information that will spotlight exactly what mindset shifts and sales tactics you need to implement for true, real, game-changing sales success both online and offline.  Shout to our sponsor CFR!  For business professionals, mastering social media is no longer a “nice to have” set of skills, but a fundamental need in order to advance your career. You need an effective and proven system to move from social selling all the way to digital dominance. Learn more at littlebirdmarketing.com/social Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital dominance sounds mighty impressive. Whether or not you’re looking to dominate the digital world or ramp up your social selling skills, you are in the right place. One thing we can promise you— this isn’t fluff. There’s not even a single piece of fuzz floating around.  Zero fluff. Only the actionable stuff. Since when could we ever resist a rhyme? Get ready for CEO and Little Bird Momma, Priscilla McKinney, and Co-Founder and CEO of Digital Leadership Associates, Timothy Hughes, to take a deep dive into the practice steps to take you from social selling to digital dominance with social media. They talk about what people need to know, what they need to stop doing, and what they immediately need to start doing in order to transform digitally. Most notably, they also unpack the direct connection between social media and revenue.  When someone successfully positions themself as a digital business it’s when people find you online and know they want to come buy from you, they want to work for you, and they want to invest in your business.  As Timothy Hughes says, “Digital dominance is when you take the processes and the skills that you've implemented in the sales team and roll that out across the business.” What is discussed in the podcast? How to get the C-Suite involved The importance of a clear strategy and top-down approach A major mindset shift Commitment to the entire process by everybody on the team Stop justifying 1990s sales and marketing techniques The value of having a third-party external person come in to help with digital transformation How to hire the right person for digital marketing roles Posting isn’t the point— conversation is the point Well, our bulleted list could have kept going and going and going… but we realized that eight bullet points were probably already a few too many! This podcast episode truly is jam-packed with valuable insight and expertise.  Tune in and get ready to soak up some serious knowledge.  Shoutout to our sponsor Ag Access! Learn more about your ad choices. Visit megaphone.fm/adchoices

Data quality transforms business decisions from guesswork to strategic success. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Guy Solomon, Dooblo's CEO, about data quality's fundamental role in digital transformation strategy. They explore how the quality of data collection directly impacts decision-making across global organizations, from major corporations to aid organizations working in emerging markets. With over 20 years of experience, Solomon shares his digital transformation journey, explaining how the traditional market research pyramid builds from data collection through reporting and insights to final decisions. Through this digital transformation case study, they examine the challenges of digital surveys in emerging markets, including infrastructure limitations, internet literacy barriers, and the critical importance of maintaining methodological rigor across different data collection modes. "If I'm basing all of my insights and reporting on data, half of it is true," Solomon explains. "What's the probability of my decision at the top to be successful?"  McKinney and Solomon discuss how digital transformation trends in survey methodology must balance efficiency with accuracy, exploring how AI and multimode survey capabilities can enhance data quality while maintaining the human element in data collection. Their conversation highlights real-world examples of how proper data collection transforms decision-making across industries, emphasizing the importance of choosing the right tools and methodologies for different global contexts. One of these tools is Dooblo’s SurveyToGo and you can learn more about how it is an invaluable tool for multimode surveys in market research. To learn more, simply book a demo.  Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Thought leadership is a big buzzword, but what does it really even mean? Where and how does thought leadership happen? How does it align with a personal brand? You have questions. We’ve got some answers. And more than a few tips and tricks up our sleeves.  CEO and Momma Bird, Priscilla McKinney, and VP of sales at Forbes Books, Natasha Walstra, dig deep into what thought leadership is, means, and how it is forged in the fire of social media. There’s a huge need to build a personal brand, not just a company brand because at the end of the day, people want to buy from people. With distrust of big corporations and brands growing, it’s important to position yourself, as Natasha says, as a “mission-driven thought leader with something to teach versus a business operative with something to sell.”    Even if you’re considering writing a book, or have written a book— your book is one piece of a bigger end goal. According to Priscilla, a book is your Thanksgiving day turkey. It’s a fantastic piece of juicy, big content that you can slice and dice up for social media to build your digital presence and social influence.    As it’s Natasha’s job to empower industry experts and elevate their thought leadership, she has more than a few golden eggs to give out on this podcast. She brings together people, brands, and organizations in the spirit of growth and interpersonal learning. She also builds strong sales teams that work together and succeed together. Is thought leadership something you’re working on or working towards? Tune in and learn what really helps with building an audience and how you can use thought leadership to drive sales, humanize your brand, and increase your social influence.   Shoutout to our sponsor: CFR INC.    Figure out how to elevate your online presence, find your audience, and generate leads all while getting invited to a wonderful cocktail party? Yes, please! Click here.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Industry events - whether in-person or virtual - are inherently social affairs. Still, many people and businesses have trouble harnessing social media to maximize the digital transformation element of conferences. This is especially true around virtual conferences. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney and Little Bird Marketing Vice President Ashley Le Blanc share powerful mindset shifts for utilizing social media around events. From shout-outs to Twitter lists, Priscilla and Ashley break down the importance of building an interactive and dynamic social media presence to reach your ideal audience and build new relationships. More than any single action or tip, the information shared in this conversation centers around a mindset shift that can help maximize results EVERY TIME. Learn more about your ad choices. Visit megaphone.fm/adchoices

NFTs, cryptocurrency, and the Metaverse oh my! Oh the good ol’ days when we were only dealing with lions, tigers, and bears. Now, we’re on a whole new level. Join CEO and Little Bird Momma, Priscilla McKinney, and President of Berlin Cameron, Jennifer DeSilva, as they pull back the curtain on the world of digital transformation and uncover a veritable treasure chest of resources and connections.  Jennifer DaSilva is a seasoned integrated marketer with 20 years of experience working with Fortune 500 brands. As president of WPP boutique creative agency Berlin Cameron, Jennifer has spent the last 15 years managing key accounts like Coca-Cola, Heineken, Lexus, and Capital One. Moreover, she is a champion of entrepreneurship and is the founder of LLShe, a Berlin Cameron division that empowers female entrepreneurs through connections and creativity.  It’s no surprise that in this episode, the conversation centers around inclusivity in rapidly growing, albeit intimidating worlds of NFTs, crypto, and the metaverse. All are welcome. Period. Yet, it’s an intimidating new world out there. And women are already reporting that they’re feeling excluded from the cryptocurrency market and the statistics show that 82% of brands are disproportionately targeting their NFT campaigns toward men. That’s why we’re sharing the game-changers in the field of inclusivity in the new world of digital transformation. The links and resources below are yours to peruse. This is your call to action. Follow these people. Learn all you can. Dig in. You’re welcome here. People mentioned: Cate Luzio founder of Luminary Nadia Masri founder of Perksy Michelle Reeves founder of WAGMI Patrick Olszowski founder of Outrageous Insight Resources mentioned: NFT's are the future but where are the women? — Berlin Cameron NFT ‘bro culture’ is missing a huge opportunity by excluding women NYX Project: GORJS BEAUTY DAO | NYX PROFESSIONAL MAKEUP NFT Mentions: Welcome to the HUG https://www.instagram.com/wagmi.nft/?hl=en https://www.instagram.com/michellejreeves/?hl=en https://www.instagram.com/mavionworld/?hl=en CAA Hires a Chief Metaverse Officer. https://www.instagram.com/mybff/?hl=en Meta Angels – The Wishing Well Meta Angels NFT Honey Badges Community that is Decentralizing philanthropy Honey Badges NFT In need of some LBM free resources? Your wish is our command. Click here. On the hunt for powerful content marketing and strategy resources? Come under our wing.  And shoutout to our sponsor CFR! Learn more about your ad choices. Visit megaphone.fm/adchoices

The future of digital transformation hinges around human interaction and human input. In companies, it's the voice of the consumer. In tech, it's the voice of the user. In healthcare, it's the voice of the patient. Products, policies, features and laws are developed based on input from humans - and often through online sources. This is why data quality is so extremely important, and also why it's shocking that cyberfraud is so widespread.  This episode of Digital Transformation Success is special for a couple reasons:  1. It features 3 special guests, each of whom are data quality experts 2. It is centered around a brilliant collaboration between two groundbreaking companies 3. It has stories about people who pretended to be missing limbs and people who pretended to drink bleach! Host Priscilla McKinney leads a discussion centered around data quality with Lisa Wilding Brown, CEO of InnovateMR, Sarah Adkins, VP of Quality and Research at InnovateMR, and Leib Litman, Ph.D., Co-CEO of CloudResearch. You'll learn about the underlying problems and shortcomings of conventional fraud solutions, which can be categorized as experience-based and device-based. According to Lisa, "It was sort of this thing that people were all quietly struggling with and not really talking about. And I thought, 'let's turn this up on its head and start having an open dialogue, because I can't even come close to solving this on my own!'"  Sarah's background in client-side work lent a depth of perspective into the industry mindset, ("They know it's there, but they don't want to look behind the curtain.") but also an urgency to the solution: "Let's get it out there and in the open, because it's a problem that's out there and it's not going away."  Leib provides several real-world examples of how problematic fraudulent data can be, which drives to a stunning point: "If you can't rely on the data that you collected about specific populations, it's those populations that are going to be hurt the most by that."  CloudResearch has developed a new solution centered around behavioral verification called Sentry, and a recent partnership with InnovateMR is breaking new ground and showcasing the power of industry collaboration.  Leib says, "It's very clear that data quality is at the forefront of what's important to InnovateMR, and that's part of why we get along so well and why this is such a great partnership."  Learn more about your ad choices. Visit megaphone.fm/adchoices

Elena Elkina is a Co-founder and Partner at Aleada Consulting, where she advises clients on privacy, data protection, and information security issues. Elena is known for her entrepreneurial approach to driving business performance while protecting information and serving as a trusted adviser for her clients. During her 20-year legal career, she has worked with financial and healthcare institutions, Internet of Things, logistics management, and software companies, major law firms, and the government sector on both international and domestic levels. Learn more about your ad choices. Visit megaphone.fm/adchoices

For years, brands have relied on brand trackers to help guide their business decisions and overall brand strategy. But with new technology and methodologies on the market, should brand trackers alone still be relied on to provide an accurate depiction of a brand’s health? We’re taking the Digital Transformation Success podcast LIVE from IIEX Austin. Joining Priscilla McKinney on this episode is Zach Nippert, a tenured entrepreneurial executive and CivicScience President. The two sit down to explore the current state of the market research industry. From consumer behavior insights to brand tracking, Zach and Priscilla discuss the evolution of market research and how digital transformation has accelerated and impacted these advancements. "If companies cared as much about consumer health, consumer data and all of the different factors that are impacting their decisions and their lifestyles as they do about their brand health, they’d start to see this dimensionality of who their audience truly is." - Zach Nippert Tune in to hear how Zach and CivicScience are revolutionizing traditional market research methodologies to provide brands with fast and forward-looking consumer intelligence! Learn more about your ad choices. Visit megaphone.fm/adchoices

We live in a world of innovation where new technologies and systems are popping up left and right. But, is the latest always the greatest? Danielle Blugrind, Senior Consumer Insights Manager at Roku, joins Priscilla on this episode of Digital Transformation Success to discuss the importance of having a balance of human interaction and digital transformation in market research. With over 30 years of experience in research, Danielle brings a unique perspective alongside her wealth of knowledge. She reminds us that while new and shiny technology is exciting, it’s important to critically evaluate the true added value of adopting these innovations. After all, if your current systems aren’t broken, why fix them? "I approach new technology with a mix of excitement and caution. I do get excited about new stuff but if our current methodologies also work, I don't want to throw those away for something new and shiny that doesn't add value." - Danielle Blugrind From the effects the pandemic has had on the streaming industry to Priscilla making her pitch to be the poster child of Roku, this episode is jam-packed with entertainment and insights. Listen now! Learn more about your ad choices. Visit megaphone.fm/adchoices

What can you expect from Meta’s session at IIeX in Austin? Curious how to adopt, scale and optimize Meta? What does the future of marketing look like?  On this episode of Digital Transformation Success, Priscilla chats with Chip Senkbeil, a developer and advocator for emerging technologies who has spent his last 5 years supporting business growth at Meta.  Chip is identifying key themes of Meta’s clients as they embark on the journey of digital transformation AND he’s revealing the top opportunities for innovation with the shift from third-party data to first-party data. This episode is more stuffed than a whole carton of double-stuff Oreos. Seriously, there is no lack of valuable information. Chip has pushed forward wide-scaling strategies and innovative AdTech to meet the needs of a rapidly-changing marketing ecosystem. Tune in for business best practices on navigating the social media swiss-army knife known as Meta.  Join us at the Insights Marketing Day Stage at IIeX NA to get insights into three areas that you can use to Futureproof your business with an emphasis on understanding who your customers are and how their journeys are evolving. Ditch the traditional methods. Future-proof your marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Contrary to his own podcast’s name, John Dick is definitely not “The Dumbest Guy in the Room” on the Digital Transformation Success Podcast. Founder and CEO of Civicscience and fellow podcaster, John Dick, joined Priscilla to discuss how their next-generation research methods are bringing a new and necessary perspective for brands trying to navigate our ever-changing world. They dive into the need for brands to widen their perspectives and dip their toes into more forward-thinking research methods if they want to harness lasting success. “Everything affects everything, and everything is constantly changing.” - A wise man (John Dick) But what does that mean? How do you keep your finger on the pulse of consumer behavior if everything is constantly changing? Tune into this episode of the Digital Transformation Success Podcast to find out! John's podcast features some well-known, business-savvy guests. Here are a few episodes we recommend: CVS episode:  Return to Health: How Healthcare Needs to Change in the Post-COVID Era | Norman de Greve, CVS Health Chief Marketing Officer McDonald's episode: You Are What You Eat. And Wear. And Watch. | Morgan Flatley, Global CMO of McDonald's Mark Cuban episode: Mark Cuban: The Next Generation of Sports Learn more about your ad choices. Visit megaphone.fm/adchoices

No one likes a disingenuous person. Period. Especially when it comes to social selling. So rather than pitch slapping people immediately after they accept your LinkedIn connection request, why not focus on building a genuine personal brand to build genuine connections instead? Gracing the Digital Transformation Success podcast once again is the one and only, DLA ignite Co-Founder, Adam Gray. Adam and Priscilla dive into the importance of bringing your personality to work in the digital era and optimizing the power of your unique selling point- YOU! He offers some truly invaluable personal branding and LinkedIn tips to help you reap the benefits of leading with your personal brand. "You are the best thing you've got. You are the unique selling point. At the end of the day, you are the only differentiator between what you do and what others do." Adam Gray You don't want to miss this insightful conversation! Listen now! Learn more about your ad choices. Visit megaphone.fm/adchoices

Master the art of strategic LinkedIn engagement beyond viral moments. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney shares powerful insights about effective B2B social selling and thought leadership on LinkedIn. Drawing from LinkedIn's Thought Leadership Impact Study of 3,600 management-level professionals, she examines six key practices that drive meaningful engagement and business growth, starting with understanding your LinkedIn social selling index (SSI). McKinney explores critical findings from the study, including how 71% of professionals find most thought leadership content lacks value, while 65% say quality content significantly improves company perception. She also breaks down essential strategies like the Rule of 15 for content balance, emphasizing value-driven posts over sales messaging. She explains the importance of creating audience-centric content, addressing industry blind spots, and the importance of challenging conventional wisdom. "Your audience isn't just looking for information," McKinney explains. "They're looking for insights that help them make better decisions." While most B2B professionals focus on reaching massive audiences, McKinney demonstrates how strategic thought leadership targets the right 100-500 connections who truly matter for business growth. These proven frameworks, along with tools for networking, help leaders build trust, showcase expertise, and develop authentic professional relationships that drive measurable results. Sponsors: Ever feel like your company is sitting on a goldmine of opportunities, but somehow they keep slipping through the cracks? Here's the thing - most companies already have their next big win hiding in their database. They just need a systematic way to turn those contacts into revenue. They need a way to reactivate dormant connections and give them a reason to engage and even buy. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a plan that is focused on building a sales pipeline and ultimately, predictable growth. We focus your sales and marketing efforts on one goal only and employ strategies for real wins that are measurable and replicable. And the best part? You don't need a massive budget to make it happen. Ready to turn those missed opportunities into new wins? Click here to learn how we build predictable pipelines for sustainable growth.  Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Mama Bird Priscilla McKinney chats with Corey Featherly of Meta. For more than 4 years Corey has been at the forefront of digital change, supporting small and medium businesses across all industries, and helping them leverage Meta’s digital marketing tools to find business success. Everything from the future of Virtual Reality to what an NFT actually is will be discussed as we look into the unfolding future of digital transformation in this week's episode of Digital Transformation Success. Learn more about your ad choices. Visit megaphone.fm/adchoices

The truth is, the digital transformation wave started well before the pandemic ensued. Sure, the pandemic has accelerated digital transformation but digital transformation has been a turning point for businesses for years now and will continue to be beneficial for years to come. Long gone are the days when a simple flyer or brochure would do the trick as far as influencing prospective customers.  "When someone hands you a flyer, it's like they're saying here you throw this away." - Mitch Hedberg Returning to the Digital Transformation Success podcast is social influence aficionado and DLA Ignite Co-Founder and CEO, Tim Hughes. Priscilla and Tim dive into an insightful conversation exploring how social selling has come to be a valuable tool in organizations' digital transformation efforts. Tim stresses that in order to keep up, brands must take the digital transformation plunge as organizations continue to adopt more advanced and effective selling methods. After all, Tim is living proof that social selling is effective, and it's here to stay. Listen in as Tim and Priscilla give you the rundown on all things social selling and digital transformation! Read Tim's book, Social Selling: Techniques to Influence Buyers and Changemakers Learn more about your ad choices. Visit megaphone.fm/adchoices

Hearing the word “digital” can cause our brains to default, ultimately drawing a connecting line from digital transformation to an issue with technology. Priscilla McKinney is joined by Tony Moroney, Founder and Managing Partner of Beta Digital and Co-Founder of The Digital Transformation Lab, to discuss effective digital transformation that enables, supports and accelerates business strategy. To effectively undergo a digital transformation, one must first understand what digital transformation means. Tony provides some seriously valuable insights into a disconnect affecting the successful adoption and execution of digital transformation into the business strategy.  Take a look into any organization and talk to the board, the leadership team or even the divisional heads. If we ask the question, “What is digital transformation to your firm?” We will get different answers from practically everyone.  Are industry definitions even relevant anymore? What is a digital native? And, why do these things matter? Find the answers to these questions and more in this episode of Digital Transformation Success. Seriously, you don’t want to miss this— it’s better than your average TedTalk. Learn more about your ad choices. Visit megaphone.fm/adchoices

Social media has fundamentally changed the way we live and do business. Though it is often thought of as a marketer’s tool, it’s not just for marketing departments! The future of work demands that brands embrace digital transformation across their entire organization. There is not a day that goes by that we’re not somehow engaged on a social platform. More than likely, the first thing you reach for in the morning is your phone. After silencing the alarm, you open your email, apps, or social media, and you’re immediately connected. Social media is natural. It's credible. It's easy to activate your employees on it because they're already doing it in their own personal life. Social media is a tool. Are you utilizing this tool to help advance careers AND the brand at the same time?  Priscilla McKinney is peeling back the layers of successful employee advocacy and discussing the buyer’s journey, how to develop your employee advocacy program and what it looks like to utilize LinkedIn for meaningful connections. Discover how you can invest in your employees, bring them into the company strategy for advancement, and accomplish that task together. When done correctly, the whole employee life-cycle can be cultivated, empowered and maintained through the power of social media. Are you ready to ignite a digital transformation? Learn more here! Learn more about your ad choices. Visit megaphone.fm/adchoices