Explore every episode of the podcast Digital Trailblazer Podcast
Dive into the complete episode list for Digital Trailblazer Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Get 10x – 20x Revenue with Government Contracts for Small Businesses with Karwanna D. Irving
03 Sep 2024
00:39:18
Episode 81: Imagine getting clients for your online business that pay you 10x – 20x your normal rate with money they HAVE to spend, and you didn’t need funnels, email marketing, webinars, paid ads, social media, or any other fancy marketing to get those clients…
That would be pretty cool, right?
In this episode, Karwanna Irving gives us the inside scoop on how to find and win government contracts for your products and services. Many of these contracts have little to no competition.
She goes into detail about what types of products and services you can sell to the government, how to collaborate with other businesses to easily fulfill your contracts and scale your business, how to find where these contracts are being posted, and much more!
About Karwanna D. Irving: Dr. Karwanna D. is an award-winning Small Business Expert who specializes in Government Contracts. She’s, the founder of She’s Got Goals, LLC and the Trillion Dollar Secret to Government Contracts As a 20+ year business vet who has successfully built Two small businesses of her own, Dr. Karwanna teaches small business entrepreneurs how to grow their business with government contracts so they can have consistent income, and get paid top dollars by the #1 largest purchaser of services in the US without chasing customers.
Over the past couple years this Government Contracts Strategist has helped over 200+ business owners generate upwards of 3 million of dollars and growing in revenues.
Karwanna’s been featured on CBS, NBC, FOX, Star Tribune Business, Best Business Digest, SBA SBDC, Ticker News, The LIST TV Show and more and has shared the stage with major leaders including Les Brown, Trent Shelton, Dr. George Frazier, Stacia Pierce and others.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
How to Launch & Scale an Online Business to 7 Figures FAST with Emily Hill
29 Aug 2024
00:46:12
Episode 80: Most people who create an online course or coaching program focus all of their time creating their program, thinking that once their program is complete, the hard part is done.
What everybody quickly finds out is that creating the program is the EASY part. SELLING your online course or coaching program is the HARD part.
If you want to launch and scale your online business profitably the FIRST time, you need to start working on the marketing BEFRE you’re ready to launch so you can launch profitably and scale fast.
That’s what Emily Hill did and she’s now made multiple 7 figures with her online business in only 2 years because of it.
In this episode, Emily Hill tells us her story about how she planned her online business, launched it successfully, and then scaled it quickly despite running into several problems along the way. She talks about how she got her first sales, the strategies she used, how she got her traffic to scale, and how she overcame each problem she ran into along her journey.
About Emily Hill: Dr. Emily is a tech educator, 7-figure business owner, singer, and mother of 5. With her innovative TechJoy Career Academy, Dr. Emily is transforming the software engineering education landscape by reinventing Tech Ed for the 21st century. Her flagship training program, The Joy of Coding Academy, trains the software innovators of tomorrow by delivering custom business software today.
Dr. Emily began her career like many of her students -- wanting to learn to code and become a software developer. After earning 3 computer science degrees --- investing 10 years of her life and $244K in her education --- she recognized that the traditional university system was not designed to meet the education demands of a constantly-evolving field like technology. After teaching herself how to be a confident, self-sufficient developer, she went on a mission to teach anyone how to code, increase diversity in the tech world, and ultimately transform tech ed as we know it.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
How to Find a Unique, Profitable Idea for an Online Business with Kellan Fluckiger
30 Jul 2024
00:41:44
Episode 71: There’s nothing worse than starting an online business, investing a ton of time, energy, and money into developing it, spending countless hours and thousands of dollars into learning how to market it, just to find out months (or years) later that nobody is really interested.
Your idea needs to stand out, be unique, and offer some kind of value that people can’t get anywhere else. That may sound hard, but it can be a lot easier than you think!
In this episode, Kellan Fluckiger explains his surefire method anyone can use to find a unique, profitable idea for an online business that is practically guaranteed to sell.
He reveals how to discover what existing skills, natural gifts, talents, life experience, and knowledge you already have that can be used to start your online business, and how to get your new business idea off the ground for a profitable start.
About Kellan Fluckiger: Kellan is the Ultimate Alchemist to help YOU create purpose, prosperity, and joy and live the ultimate life.
Kellan is the author of 19 books and creator of over 15 products. He’s an international speaker, lover of people, healer of souls, and magnifier of prosperity.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
How to Build a Team that Runs Your Online Business For You with Richard Walsh
25 Jul 2024
00:48:44
Episode 70: Everybody wants the “laptop lifestyle”, but most people who start an online business end up working more hours for less pay.
Even when your business starts having success and you scale to 6 or 7 figures, you may be making more money, but you’re often still left working more than you worked at your full time job.
One of the keys to finally building that laptop lifestyle is building yourself out of the business. In other words, you need to build a team that can run your business without you having to be there 24/7.
However, that’s much easier said than done, because in a lot of cases, business owners find that it takes more time and effort to manage an employee than it does to just do the work yourself.
In this episode, Richard Walsh fills us in on all of the ins-and-outs of hiring the right employees for your online business, how to properly train them in and get them up to speed fast, how to set expectations so they’re always staying on task and not wasting time and money, and even how to fire employees who aren’t performing up to expectations.
About Richard Walsh: Richard is a 30-year seasoned entrepreneur. He’s the best-selling author of “Escape the Owner Prison, the contractor's new way to scale, regain control, and fast-track growth while loving life”. A speaker and podcast host, he’s a husband and father of six children, a US Marine, champion boxer, black belt, and an internationally recognized steel sculptor.
His expertise lies in combining both the strategic and the tactical. He's able to deliver immediate, problem solving results (tactical), along with strategic, long term implementation of systemization and scalability. With over 30 years in business himself, Richard has embraced time compression, sharing the secrets and strategies that bring rapid and lasting results to the companies he works with.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
How Service Providers Can 2x-3x Their Income by Starting an Online Business with Denielle Rigoglioso
23 Jul 2024
00:42:17
Episode 69: Therapists, counselors, nutritionists, personal trainers, etc… there are many types of service providers who spend years in college to earn an advanced degree just to go to work for another company, putting in 40-60 hours a week, just to earn what a manager at McDonalds makes.
This leads to high stress and burnout in many of these professions.
In this episode, Denielle Rigoglioso explains how therapists and other service providers can 2x – 3x their income by starting their own private practice online while working 50% less.
She goes into detail about how to start your online business on the side while you’re still working a full-time job, how to deal with insurance and different ways of getting paid, how to find clients, and how to grow your business with online courses and coaching.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Increase Revenue 10x – 20x by Landing “Whale” Clients with Barbara Weaver Smith
18 Jul 2024
00:42:34
Episode 68: One of the keys to scaling a high ticket coaching, consulting, or agency business is raising your prices… but just how “high-ticket” can you go?
A lot of that depends on the type of client that you’re going after.
In this episode, Barbara Weaver Smith teaches us her “whale hunting” method for landing huge corporate clients that pay up to 10x to 20x your current rates.
You’ll learn everything from how to restructure your program to fit a corporate client’s needs, how to get your foot in the door and meet with the decision-makers, how to present your offer, how to price your offer, and more!
About Barbara Weaver Smith: Barbara is founder of The Whale Hunters, helping smaller companies do bigger business with bigger clients. She is the co-author of “Whale Hunting: How to Land Big Sales and Transform Your Company” and author of “Whale Hunting with Global Accounts”.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
New Method to Sell High Ticket Without Sales Calls with Justin Boyum
16 Jul 2024
00:59:16
Episode 67: One of the biggest pain points of selling high ticket offers is having to do sales calls. Not only are you having the same conversation with every single prospect one at a time, but you can only scale sales calls so far before you need to start hiring a sales team.
In today’s episode, Justin “J” Boyum teaches us his virtual event strategy for selling high ticket coaching in a one-to-many setting without having to do sales calls. Not only that, but he also explains how this strategy can be scaled profitably with paid ads.
About Justin Boyum: Justin Boyum (aka "J") is a highly motivational and transformational speaker and coach.
After leaving Active Duty Military Service, he spent years navigating Corporate America before discovering his super strength as a leader and performance expert. He founded his company, Charge Forward, to help individuals uncover their inner strengths and apply actionable performance systems for personal and professional growth.
He specializes in helping individuals harness the power of their voice and create a virtual stage that can scale an offer, even if it is brand new.
His mission is to "help the helpers," driven by the mantra: "Dream Fearlessly, Overcome Obstacles, and Become Victorious!"
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
How to Speak at TEDx to Scale Your Online Business BIG and FAST with Frank King
11 Jul 2024
00:54:15
Episode 66: One of the biggest problems online business owners face is that nobody knows that they exist.
You might have an amazing product or service that you offer, but if you can’t get exposure and traffic to your offer, then you really don’t have a business.
In this episode, Frank King reveals his secrets for getting on one of the biggest stages in the world to get the word out about you and your business, AND he teaches us how to leverage those stages to build your email list, generate leads, and get paying customers and clients.
About Frank King: Frank was a writer for The Tonight Show for 20 years and has been a speaker and comedian for 38 years, and now is a “Mental Health and Wellness in the Workplace” Speaker and Comedian.
He’s fought a lifetime battle with Depression and Suicidality, turning that long dark journey of the soul into 12 TEDx Talks, sharing his lifesaving insights on mental health and wellness with colleges, corporations and associations.
He holds the record for the longest non-stop comedy club road trip (2,629 nights in a row), and has shared the stage with Jerry Seinfeld, Adam Sandler, Kevin James, Dr. Ken Jung, and Jeff Foxworthy, among others.
He was the opening act for The Beach Boys, Randy Travis, Nancy Wilson, Neil Sedaka, The Four Tops, and Lou Rawls (two New Years Eve shows at the Hotel Del Coronado).
Frank has also survived 2 aortic valve replacements, double bypass, heart attack, and losing to a puppet on Star Search and lived to joke about all of it.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
The Only 3 Ways to Scale Your Online Business That Are Guaranteed to Work
09 Jul 2024
00:17:48
Episode 65: When it comes to scaling your online business, a lot of the strategies out there are focused on simply bringing in more traffic, or implementing some new marketing gimmick that never really lives up to its promises.
The truth about scaling is that it really depends on your specific situation, and focusing on the wrong strategy at the wrong time can actually decrease profits instead of increase them.
In this episode, Todd and Leah discuss the only 3 strategies you should focus on to scale your online business, and in which order to implement them.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Is A.I. Going to Put You Out of Business? How to Adapt to the Changing Market with Chase Neely
02 Jul 2024
00:34:52
Episode 64: Everyone thought that A.I. would be taking over the boring, menial, low-level jobs in society. But now that A.I. is here, we’re finding out that instead, it’s doing creative work, writing content, giving expert advice, and taking over the high-level skilled jobs with things such as AI generated photos, videos, content, search results, and more.
You can even train an AI version of yourself to do much of your coaching for you.
It makes you wonder if at some point, AI won’t need to you train it anymore and experts, coaches, and teachers will be completely replaced with AI.
In this episode, Chase Neely talks about the rapidly changing marketplace and how AI has already impacted online businesses. Then, he explains what you must do in order to keep yourself relevant, be competitive in your niche, and still be able to carve out a 7 figure income with your online business despite the A.I. takeover.
About Chase Neely: Chase is the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
How to Turn a “No” into a “Yes” When People Don’t Buy the First Time with Chelsea Beauchamp
27 Jun 2024
00:47:46
Episode 63: It’s a well know statistic in the marketing world that only about 3% of your audience is ready to buy and join right now, which means that 97% of your audience is going to say NO the first time you present your offer to them.
The problem is that most online business owners hear “no” and they think it means “no, not ever” and they give up and move on.
Meanwhile, the most profitable and successful business owners realize that “no” often just means “no, not yet”, and they have systems in place to continue to work their prospects until they’re ready to say YES!
In this episode, Chelsea Beauchamp (aka Chelsea B) tells us her “minimalist” philosophy for turning those “no’s” into “yes’s” and how you can create an automated backend system to do most of the heavy lifting for you.
About Chelsea Beauchamp: Chelsea B., aka “The Minimalist Marketer”, helps high ticket coaches and subject matter experts leverage smart, simple, scalable email — to make a bigger difference, close more sales faster, AND avoid spontaneously combusting.
Having supported trailblazers like NYT best-selling author Dr. Becky Kennedy and her Good Inside® parenting approach; International speaker and best-selling author of Energy Codes®, Dr. Sue Morter; and more; Chelsea B. is here to support YOU with email marketing that feels good in your bones… and in your bank account.
Get Chelsea’s FREE “Cheatsheet”, “Brand Voice Matrix” (among other freebies): https://theminimalistmarketer.co/yes/
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Keys to Profitability When You’re First Starting Out with Todd & Leah Getts
25 Jun 2024
00:36:54
Episode 62: There’s nothing worse than spending months, if not years, developing a well thought out, comprehensive online course or coaching program just to find out that nobody is really interested in buying it.
…or, that there’s no way to be profitable with your offer because the cost of your advertising is too high due to the audience you’re targeting.
…or that you’ve created a great program, targeting the right audience, but nobody is buying because you have no way of getting exposure or driving traffic to your offer.
In this episode, Todd and Leah discuss the biggest, most common problems they see getting in the way of profitability for newer online business owners, and the adjustments you need to make in your offer and marketing in order to realistically be able to generate a 6 or 7 figure income in your first year selling your program.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
How to Attract Top Talent Who Can Scale Your Business to Multiple 7 Figures with Ryann Halo
27 Aug 2024
00:28:46
Episode 79: For a lot of solopreneurs, outsourcing and hiring people tends to create more problems than they solve.
Rather than taking things off your plate, it ends up being more work for you to manage them than for you to just simply do the work yourself.
Whether it’s for small things like social media management and VA work, to more creative tasks such as graphic design, to more technical things like website and funnel creation, or even to higher-level sales positions such as setting & closing…
Building a team that can actually make your business (and life) easier all starts with making the right hire.
In this episode, Ryann Halo dishes on her years of experience in attracting, training, and retaining top talent, and explains her process for finding and hiring the right people who can actually make your business run smoother rather than create more work for you as an entrepreneur.
About Ryann Halo: Halo Consulting & Edu. Founder, Ryann Halo is a multi-7-figure entrepreneur & the founder of Salon Halo Salons, which specialize in education & personal development. As well as a strategic partner of the multi-location restaurant - Pj’s Brick Oven Pizza.
Over her 19+ year career, she has founded, advised, & grown multiple companies from startup to scale. Salon Halo is consistently recognized as a top 200 salon in North America, & leads the market in all standard industry key performance indicators.
Carving out a non-tradition path, Ryann is a certified John Maxwell leadership coach & speaks nationally at industry events & conferences to hundreds of professionals. Her insights are featured in major industry publications such as Beauty Launchpad Magazine, Salon Today Magazine & Tampa Bay Business & Wealth Magazine. In addition, her entrepreneurial achievements have led to being names “2024 South Tampa Young Profession of the Year” & Tampa Bay Business & Wealth recognizing her as a finalist for the “Tampa Bay Business Women of the Year” award in 2023.
Due to extreme personal tragedy, Ryann unexpectedly dropped out of High School and started her entrepreneurial journey at the age of 16. Because of this experience & the long, often extremely challenging path to success that was experienced, Ryann has dedicated her life to helping to create a path for other professionals to achieve their own personal definitions of success - No matter where they may be starting from.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
How to Get Paid to Speak on Stage and Sell to Other People’s Audiences with Corey Poirier
20 Jun 2024
00:49:26
Episode 61: There are a lot of different stages that you can speak on, and different stages will help you achieve different goals.
Some people want to get paid to speak.
Others are willing to speak for free as long as they can sell something from stage.
And others are happy just to build brand recognition and gain authority from speaking on stage and generate some leads for their business.
Whatever your goals are, there’s a stage for it, and you can get on those stages even if you’ve got no experience with public speaking.
In this Episode, Corey Poirier takes us through his journey of how he went from barely graduating high school and having a fear of public speaking, to speaking on some of the most prestigious stages in the world, such as TedX, as well as events at Harvard, Stanford, and MIT.
He reveals which stages to seek for your different goals, how to get on those stages even if you’ve never spoken publicly before, the best way to get started, what to talk about, how to structure your talk, and much more!
About Corey Poirier: Corey is a 5 x TEDx Speaker, Wall Street Journal / USA Today Bestselling Author, a SUCCESS Magazine Emerging Entrepreneur, the founder of bLU Talks, and he has spoken at events at Harvard, Columbia, Cambridge, Oxford, Stanford, UCLA and MIT.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
How the 7 Figure “Celebrity Speaker” Funnel Rakes in $1.2 Million in 1 Hour with Kim Walsh Phillips and Justin Guarini
18 Jun 2024
00:58:01
Episode 60: Two things that need to happen before you can make a sale are generating the lead, and building trust and rapport (i.e. nurturing your audience).
Those are also two of the most difficult hurdles online business owners have to overcome when starting their businesses.
But what if you could be dropped into a situation where the leads had already been generated and they instantly recognized you as a leading authority in your niche.
Sales would probably come a lot easier, right?
In this episode, Kim Walsh Phillips and Justin Guarini (yes, the guy from American Idol) explain their unique “Celebrity Speaker” funnel that gives you celebrity status with qualified leads so you can charge premium prices and convert millions in sales without ever needing to hustle DMs or run paid ads.
About Kim and Justin: Kim Walsh Phillips is the founder and CEO of Powerful Professionals, a business coaching and education company. She went from 32 clients to over 11,000 in less than a year, making this one of the fastest growing companies in America and was recently named #475 in the Inc 5000.
Justin Guarini is best known for captivating 30 million viewers each week on the groundbreaking first season of American Idol along with Kelly Clarkson. He’s also starred in seven Broadway productions and made several appearances in other TV and movie productions.
Beyond his on-stage and on-screen success, Justin is a sought-after mentor and coach, dedicated to helping performers, entertainers, and entrepreneurs achieve their dreams through the Elite Speakers Network program in partnership with Kim Walsh Phillips.
The Elite Speakers Network focuses on growing the authority and celebrity of their clients and get them on other people’s stages.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Low vs Mid vs High Ticket – How to Price Your Offers and Why with Stephen Somers
13 Jun 2024
00:52:39
Episode 59: One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start.
Some people will tell you that you should start with a high ticket offer because you can make more money with fewer sales. Then, you can work your way backwards and build out some lower ticket front end offers later.
However, others will say that it’s best to start with a low ticket offer for your first product because it’s easier to sell something at $50 or $100 than it is to sell something for $5,000 or $10,000. Once you get that selling, you can build upon it to create higher ticket offers.
Both arguments have their merits, but when you look at the raw numbers and the real-life evidence, the answer becomes clearer as to what the better option is for different situations.
In this episode, Stephen Somers explains the pros and cons of each method, the best ways to sell low and mid ticket versus high ticket, and what’s the best way to get started for different situations.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
$100k Launch with NEW Way to Run Facebook Challenges with Mandy Nicholson
11 Jun 2024
00:37:28
Episode 58: Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challenges as a sales tactic.
It’s becoming more difficult to get people to register, more difficult to get people to show up every day, and more difficult to convert participants into customers and clients at the end of the Challenge.
It’s not that “Challenges are dead”, it’s just that we need to adjust how they’re done in order to adapt to changing customer behaviors.
In this episode, Mandy Nicholson tells us about her years of experience with Challenges, crunching the numbers, testing new things, and finding what is working right now to get the highest conversion rates possible with Challenges.
She discusses everything from promoting the challenge, how to recoup the cost of ads before the Challenge starts, what to do during each day of the Challenge, how and when to introduce your offer, what specials and promotions you can offer to increase sales, and how to follow-up and close out the Challenge after everything is done.
About Mandy Nicholson: Mandy is known as the Creative Genius Consultant, and is an Artist, Author, and Creative Retreat owner in Scotland. Mandy specializes in helping creative women to launch, grow and scale their businesses and make more money.
With her unique approach to marketing, Mandy stomps all over the myth of the starving artist by helping the creatives of the world find a business model that truly works for them, because it’s a fact that the creative brain is different, and unless you work with it, there is resistance - and Mandy definitely knows how to work with it!
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
New Algorithm Hacks for Viral Organic Growth on TikTok with Mike Gostola
06 Jun 2024
00:55:39
Episode 57: Most people who are teaching TikTok marketing strategies are just taking strategies learned from other platforms, like Instagram and YouTube, and teach you to use those same strategies on TikTok.
And what people are finding is that you can make some good progress with those strategies, but you eventually plateau at a certain point and your account stops growing despite pumping out new content every day.
In this episode, Mike Gostola explains why that happens, and the unique algorithm mechanics that make the difference between a few hundred views vs hundreds of thousands of views. And then, learn how he leverages his viral reach on TikTok to drive hundreds of sales every month without ever needing to spend a single penny on paid ads.
About Mike Gostola: Mike Gostola & Carla Shaw are entrepreneurs and online marketing strategists who recently hit the top 1% of their network marketing company. They have trained thousands on how to leverage the power of TikTok for automatic leads and sales with their industry-leading course RockTheTok Academy.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Strategies That Stopped Working in 2024 and How to Adapt to New Buyer Behaviors with Mary Henderson
04 Jun 2024
00:47:25
Episode 56: Strategies that people were using in 2020 are no longer working in 2024. Conversion rates are down, fewer people seem to be buying, and it seems like your audience has become immune to marketing strategies that used to work really well just a few short years ago.
That being said, there are still online businesses out there that are doing really well.
So, what’s the secret?
In this episode, Mary Henderson explains what has changed and how. What strategies you should stop doing, and how you need to adapt in order to reach the buyers in your audience and keep conversion rates high.
About Mary Henderson: Mary is a Transformational Leader and an internationally recognized Personal Branding and Online Business Specialist who helps established Industry Experts productize, digitalize and commercialize their knowledge, wisdom and skills into a scalable and profitable online business and brand so they become though leaders in their industry.
With over 23 years of experience building 7 and 8 figure businesses and high-performance sales teams, Mary has been featured in many publications and is regarded as a thought leader in the Digital sector.
She is a heart-centered, compassionate, tenacious entrepreneur who thrives on human transformation and witnessing people fulfil their dreams.
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The 5-Step YouTube Funnel for Organic Leads & Sales with Meredith Marsh
30 May 2024
00:56:02
Episode 55: It’s a well known fact in business that people will only buy from those that they know, like, and trust.
In the online world, nothing builds that “know, like, trust” factor faster or stronger than video – especially long-form video.
In this episode, Meredith Marsh explains how to build a simple 5-part YouTube sales funnel to drive leads and sales for your online business that doesn't require you to have massive views & subscribers in order to generate a healthy 6 figure income.
About Meredith Marsh: Meredith is on a mission to help business owners infuse the best video marketing strategies into their brands through her content, courses, and coaching programs.
Meredith specializes in “YouTubifying” your business and building your video brand so that you become the most binge-worthy person in your niche! You can find Meredith Marsh on YouTube or the Video Brand Infusion Podcast.
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How to Get Free Traffic, Leads, & Sales with Bundles and Giveaways with Alison Reeves
28 May 2024
00:29:35
Episode 54: There are a lot of ways to do collaborations in order to generate free traffic, leads, and sales in your online business.
Many people are already familiar with things like JV launches, podcast guesting, summits, etc.
In this episode, Alison Reeves talks about a few different types of collaborations – bundles and giveaways – where you can generate upwards of 500 leads and get several clients and customers for very little work on your end.
She explains what bundles and giveaways are, how to find them to get involved, what you need to participate, and how to follow-up on the back end in order to turn your new leads into paying customers and clients.
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Simple Daily Routine to Get 5-10 High-Ticket Clients per Week on LinkedIn with Nate Morse
23 May 2024
00:30:21
Episode 53: A lot of coaches & trainers online will teach principles and broad, generic strategies, but not get very specific when it comes down to the actual actions you need to take on a daily basis in order to start seeing results.
In this episode, Nate Morse breaks down his daily LinkedIn routine that lands as many as 10 high-ticket clients per week, and how he’s doing it all organically without paid ads.
He breaks down exactly what you should post and how often, how many connection requests to send and who to send them to, how many messages to send and what to say in those messages, and much more.
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How to Turn Your Low Ticket Offer Into an Irresistible High Ticket Offer with Kristin Gutierrez
21 May 2024
00:46:42
Episode 52: Most people try to scale their business by simply making more sales.
However, what most entrepreneurs don’t realize is that the effort it takes to generate more traffic, the increased ad costs, and the labor required to deliver and support those extra customers makes it the most difficult and least profitable ways to scale.
On the other hand, one of the fastest and most profitable ways to scale your business is to simply raise your prices.
In this episode, Kristin Gutierrez discusses with us exactly how to do that. She explains how to take any low-ticket offer and add value to it in order to 10x the price (or more), and also how to sell your new high ticket offer in the most leveraged way possible.
About Kristin Gutierrez: Kristin is a Best-selling author and founder of Bold Moves Mastery™ where she teaches entrepreneurs the simple 4 step system to crush it.
Despite the fact that she used to be deathly afraid of public speaking, she is now a highly sought-after speaker. Called by major industry leaders as “The Get It Done Queen” she has spoken on stages with the likes of Gabrielle Bosché and Eileen Wilder.
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How She Built a Multiple 6-Figure Membership With YouTube with Beth Sandlin
22 Aug 2024
00:49:07
Episode 78: Monthly memberships can be a great way to generate predictable revenue every month in your online business.
The downside is that you need a LOT of members in order to build up any kind of significant revenue, and most people simply don’t have a source of traffic that allows them to do that.
That’s why most people who try to start a membership end up putting in a ton of work just to support a handful of people who actually join.
In this episode, Beth Sandlin tells us how she built a $50/month membership up to 500+ members with free traffic she gets from her YouTube videos. She explains her posting schedule, what kind of content to create to build your membership, how to differentiate your YouTube content from your membership content, how to promote your membership in your videos, and much more!
About Beth Sandlin: Beth is the founder of Trifecta Pilates, offering online classes tailored to improve physical health and support the nervous system, blending mindful practices with physical exercise for holistic well-being.
Beth is the creator and leading educator of the Trauma Informed Pilates Approach (TIPA) and the 100-hour Pilates Mat Teacher Training Program. She engages with Pilates teachers globally, equipping them with the tools to enhance their teaching through a trauma-informed perspective that emphasizes the mind-body connection.
Driven by her entrepreneurial spirit, Beth is committed to innovating and expanding the reach of Pilates, making it accessible and relevant in the modern wellness landscape.
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How She Made $26k in One Hour with “Virtual Dinner Parties” with Jodi Rumack
16 May 2024
00:38:43
Episode 51: When you’re getting your online business off the ground, one of the things you have to realize is that it’s going to be very difficult to “out-market” the bigger, more experienced coaches and course creators who have bigger audiences, more brand recognition, proven funnels and processes, and overall, just better marketing.
That being said, you can always win clients and customers by simply making a closer, better connection with your audience, and you can do this without fancy automations, funnels, or marketing gimmicks.
In this episode, Jodi Rumack explains how she does that with “virtual dinner parties”, a high-touch strategy that she’s been using to get high conversion rates for her online business. And the best part is that she does it without complicated automations, funnels, or other technical stuff.
About Jodi Rumack: Jodi is a former fitness industry leader, turned online CEO, who is now working with coaches to help them strategize, create consistency, and scale with a group coaching offer.
She’s driven over $16 million in sales, lead teams of over 100, and helped her clients DOUBLE (or more) their revenue year over year.
Jodi is a seasoned leader & manager, known for building strong relationships online, selling without the sleaze, and keeping things simple! Her unique strategy of hosting Virtual Dinner Parties has resulted in $26k in revenue from a SINGLE event without any pushy, sleazy sales tactics, all while having FUN!!
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Branding Strategies That Help Scale Your Online Business with Bijal Patel
14 May 2024
00:41:55
Episode 50: Branding is one of those things that you need to work on, but the problem with what most online business owners do is that they focus on the wrong things at the wrong time.
There are part of your brand that are necessary at the beginning of your entrepreneurial journey, and other things that you really shouldn’t consider doing until you’re bringing in multiple 6 figures a year.
In this episode, Bijal Patel lays out, step by step, what parts of your branding you should be focused on right now, and how your branding should evolve as you grow your business to 7 figures and beyond.
We discuss questions like… How do you come up with a good name for your brand? When should you get a logo and pick your brand colors? When should you get a trademark? How do you find your “brand voice”? How should you brand your content? And much more!
About Bijal Patel: Bijal is the passionate, positive, relentless founder & CEO of LAUNCH, a world-class business and brand strategy coaching company with a strong track record for coaching entrepreneurs to their fullest potential.
She has won innumerable awards and speaks around the world to established online business owners to help them create their own passionate and ultra successful business. Her notable presence and ability to transform people to believe differently so they can achieve their big dreams sets her apart from the rest.
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How to Sell Your Digital Products Business for a Profitable Exit with Jen Kilbourne
09 May 2024
00:49:54
Episode 49: Most online business owners who have a digital products business (i.e. coaches, course creators, etc) don’t typically have a real “exit strategy”.
Some coaches & course creators plan on just making a bunch of money and then just quitting when they’ve decided they’ve made enough money (or just get sick of it), and others have just never even stopped to think of an exit plan.
But what if you could actually sell your online course or coaching business for a profitable exit?
In this episode, Jen Kilbourne explains how she did just that.
Jen answers all your questions about how to sell a digital products business… how to find a buyer, how to prepare for the sale, how much is your online business worth, how to maximize the value of your business, what are the things that add value to your business, how long does the process take, what do you do if your business is tied to your name and likeness, how big do you need to build your business before you can sell it, and much more!
About Jen Kilbourne: Jen Kilbourne is someone who can take your big ideas and turn them into profitable income streams.
Jen is an Executive Coach and Communications Expert that built her first online education company in a B2B niche and sold it in 2020. Since then, she's been focusing behind the scenes with growth-phase entrepreneurs to identify their intellectual property and develop their corresponding books, courses, and transformational content.
Her mission is to provide the services and education needed for visionary leaders, teachers, and experts to sustainably support and profit from their work online -- so that their audiences of real people can benefit as greatly as possible.
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How to Hire Virtual Assistants That Are Cheap AND Good at Their Job with Beejel Parmar
07 May 2024
00:34:25
Episode 48: You can only build your online business so far before your revenue hits a plateau, and the only way you can continue to grow is by hiring a team to run parts of your business for you.
The problem that a lot of solopreneurs run into is that they either find a cheap VA from overseas that produces low-quality work, or you pay a high price for a US-based VA in order to get an acceptable level of work.
In this episode, Beejel Parmar reveals how you can find highly-skilled VA’s from overseas at a much lower price than US-based virtual assistants. He explains what to look for in a resume, warning signs that a VA is likely to be a bad hire, what jobs and tasks in your business to outsource first in order to maximize ROI, how to train and manage your VA’s, and much more.
About Beejel Parmar: Beejel has been advising entrepreneurs on the subjects of overcoming procrastination, productivity, and outsourcing to virtual assistants since 2009. He has pioneered a home based VA model, and is a frequent speaker at workshops, mastermind, networking groups.
Since 2019, Beejel has been running a groundbreaking VA service, Bee Epic, setting a new industry benchmark with a direct hire, no mark-up fee approach. This model, emphasizing community and transparency, attracted skilled VAs and built trust through face-to-face training and events, benefiting both clients and VAs financially.
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How to Launch Quickly & Profitably with Your “Minimum Viable Product” with Jeremy Shapiro
02 May 2024
00:47:17
Episode 47: Nobody wants to invest months (or even years) into creating an online course or coaching program just to find out that nobody wants to buy it… yet that’s exactly what many first-time online business owners do.
They spend 6-12 months or more to create a complete, well-polished online course, and then they “launch” and get zero sales.
In this episode, Jeremy Shapiro explains how you can validate an offer BEFORE you create it and launch within a matter of days rather than months, so you can get your online business into profits quickly and predictably without the risk of investing all of your time and effort into creating a product that nobody wants.
About Jeremy Shapiro: In his role as a mentor and coach to entrepreneurs, serial-entrepreneur Jeremy B. Shapiro helps small business owners make the transition from “solopreneur” to “business owner” – an important distinction that many entrepreneurs can easily miss when working “in” their business instead of “on” their business.
Since 1998, through structured masterminding, one-on-one coaching, and consulting work, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business, and realize their true potential combining passion and expertise to grow their businesses and attain the freedom they deserve.
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Building a Multiple 6-Figure Coaching Business FAST through Instagram Stories with Kelly Leardon
30 Apr 2024
00:54:51
Episode 46: Building your online business by hoping your content “goes viral” is like planning your retirement by hoping to win the lottery.
Not only is it incredibly unlikely to happen, but it’s also the SLOWER way to find success.
What you need is a simple strategy that is predictable and reliable that gets you to your goal as fast as possible.
In this episode, Kelly Leardon explains her simple Instagram Stories strategy that she has used to quickly build a multiple 6-figure online coaching business.
And when we say simple, we mean simple… she doesn’t mess around with TikTok, she’s not posting in Facebook, she’s not doing anything on YouTube… she just laser-focuses on Instagram Stories and she’s gotten incredible results because of it.
Not only that, but the best part is that she’s gotten to this point with less than 1,000 followers on Instagram.
About Kelly Leardon: Kelly is a seasoned Director of Operations and small business coach. With practical wisdom and years of experience, she guides executives, entrepreneurs, and professionals towards sustainable success.
Through her highly strategic and operations-focused frameworks, she helps small business owners scale to multi-six and seven-figures.
Kelly is also a time management guru and practical, clear teacher who is passionate about teaching others to build the business of their dreams without sacrificing their personal life.
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The 3 Strategies You Need to Sell ANY Online Course or Coaching Program
25 Apr 2024
00:30:38
Episode 45: There are a lot of hypey marketing gurus out there claiming that their ONE secret strategy is all you need to instantly create a million dollar online business.
The truth is that if you want to generate consistent, reliable, predictable revenue with your online business, you need 3 key strategies working together.
If you’re missing any of these three, then your sales will be seldom and inconsistent at best.
In this episode, Todd and Leah walk you through each of these strategies and explain how they all work together to create a profitable online business.
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How to Generate Buyer Leads with “Self-Liquidating Offers” with Brook Bishop
23 Apr 2024
00:32:29
Episode 44: It’s no secret that typical “VSL to Book-a-Call” Funnels are currently suffering from high ad costs and low show rates.
Outrageous promises and too-good-to-be-true guarantees have taken a good concept and made the target audience so skeptical of them, that the ROI is almost impossible to realize right now.
So, what’s the next strategy you should be pivoting to that will generate quality leads that actually show up for their appointments?
In this episode, Brook Bishop explains how he’s been using low-ticket, self-liquidating-offers (SLO) to generate buyer-leads at ZERO ad cost, which lead to a 30% close rate on his high-ticket offers.
He takes us step-by-step through his funnel steps, his follow-up and nurture process, and also takes us inside the ad and funnel metrics you need to hit in order to make the whole process as profitable as possible.
About Brook Bishop: Brook has over 20 years of experience in Personal Development, encompassing Business Consulting, Coaching, and Event Management.
He's collaborated with industry titans like Tony Robbins, and led sales at Buffini and Company.
Brook has empowered 50,000+ clients globally, innovating in coaching and corporate training.
A self-described "Rogue-Maverick," his personal life reflects a commitment to unconventional living, from extreme fitness regimes to "Passionate Parenting" with his wife Rain and their three children, emphasizing learning through adventure and cultural immersion.
Brook is also deeply committed to charitable work, supporting organizations like Greeley House and Operation Underground Railroad, as well as teaching martial arts to inspire future leaders.
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Using Evergreen, Organic Content to Build an Online Business with Scott Carson
18 Apr 2024
00:40:32
Episode 43: There are lots of ways to generate traffic with social media content… livestream videos, stories and reels, image posts, and the list goes on.
The problem with most social media content is that it only stays visible in the timeline for a few days and then it never gets seen again, so you have to keep creating more and more of it.
But imagine being able to create a piece of content once, and it generates traffic for your business perpetually… day after day, year after year.
That’s the power of evergreen, organic content.
In this episode, you’ll learn how Scott Carson leverages this type of content to generate free traffic to his coaching business, and the types of sales strategies he uses to convert that traffic into paying customers and clients.
About Scott Carson: Scott has been an active real estate investor and entrepreneur since 2002, focusing on the niche of distressed mortgage notes and has purchased over $1 Billion in distressed notes on residential and commercial properties all across the country.
He has helped thousands of real estate investors and entrepreneurs create wealth through his classes, helping his students close thousands of deals.
He also hosts the podcast, the Note Closers Show Podcast.
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How to Create a “Quiz Funnel” To Generate Ultra-Qualified Leads with Tai Goodwin
16 Apr 2024
00:30:14
Episode 42: Knowing how to put together a basic lead generation funnel is absolutely fundamental to your success as an online business owner. It’s one of the very first things you should learn how to do, and it’s one of the things you will always use in your business.
However, there are many other ways to generate leads aside from your typical PDF download.
By using quizzes to generate leads, you’re doing much more than connecting with generic “information seekers”… you’re connecting with action-takers who are actively seeking a solution to a problem.
In this episode, Tai Goodwin shows you the next step to your basic lead generation funnel that will help you to increase conversion rates, lower ad costs, and fill your email list with ultra-qualified leads that are highly engaged and ready to buy.
About Tai Goodwin: Tai is an acclaimed author, speaker, and energetic "vision midwife." The strategist and coach behind Audience & Authority Academy, Tai champions ambitious trailblazers, offering both strategic wisdom and intuitive insights to turn their big vision into reality. With a rich background as an award-winning instructional designer and educator, she's pivoted from shaping young minds to guiding entrepreneurs towards groundbreaking success. Her thought leadership has graced esteemed platforms like The Huffington Post, Forbes.com, Money Magazine and Black Enterprise.
Author of "Girlfriend, It’s Your Time" and "The Profitable Woman’s Playbook," Tai empowers women to claim their brilliance and carve out their rightful place in the world. Her signature blend of intuition and strategy not only elevates visions but ensures messages strike a chord, forging deep connections. Tai is more than a guide; she's a co-creator in her clients' transformative journeys, steering Trailblazers with clarity and vision towards an impact that's anything but ordinary. Tai Goodwin's mission? Transforming potential overwhelm into tangible achievement through visionary coaching.
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How To Go From Overworked Solopreneur to Time Freedom CEO with Kirsten Graham
20 Aug 2024
00:32:47
Episode 77: Everyone wants the laptop lifestyle… running a profitable online business, working just a few hours a week from your laptop from anywhere in the world with an internet connection.
In reality, most online business owners end up working long hours, hustling every day to bring in a very inconsistent trickle of sales, and their online business gives them neither the time nor money to take vacations.
In this episode, Kirsten Graham tells us how to start making the transition from overworked solopreneur, to time freedom CEO, and build a team of people that can run most of your business for you.
We discuss the difference between freelancers, virtual assistants, employees, and agencies, and when to use each. We talk about what the things to outsource first and where to find the right people for the job. And we even cover how to scale profitably as you build your team rather than your team being an additional expense in your business, and much more!
About Kirsten Graham: Kirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust.
Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money!
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How to Launch an Online Course and Turn it Into a Full Time Income with John Mendez
04 Apr 2024
00:48:04
Episode 41: There are a lot of questions when launching your online course…
-How do you get people to register for your webinar? -Should you launch with a webinar, or do a challenge instead? -How do you get more people to attend live? -What’s a good sales conversion rate? -How do you get more people to buy after the webinar is over?
In this episode, John Mendez discusses how he launched his offer – he talks about the strategies he used, his pricing strategy, his conversion rates, and his plans for improving his numbers.
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How to Start a 6-Figure Web Design Agency with ZERO Experience with Justin Gerena
02 Apr 2024
00:54:49
Episode 40: When it comes to starting an online business, there are a lot of things you can do… a lot of people get started with something like Network Marketing or Affiliate Marketing. Others create an online course or a coaching program.
Another type of online business you can start is a web design agency… but the catch is that you typically need to have some kind of expertise or skill in order to do something like that.
In this Episode, Justin Gerena explains a new technology that he’s developed that allows beginners with no previous experience to start professional web design agencies AND get their first client within 2-4 weeks.
He also goes into detail about how long it takes to learn the software, how much time it’ll take you to build each website, how much you can charge for your services, and even the simple steps you can take to get dozens of clients, even if you don’t have any sales experience.
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How to Protect Your Online Business from Potential Legal Trouble with Gordon Firemark
28 Mar 2024
00:29:26
Episode 39: Every online business should be creating content. The problem is that when you create content, you can open yourself up to legal liabilities you may not be aware of.
In this episode, Gordon Firemark explains how to use disclosures, disclaimers, trademarks, copyrights, and other legal tools keep your business safe from legal trouble.
About Gordon Firemark: Gordon is a lawyer who specializes in entertainment law, specifically in the area of podcasting. He is often referred to as "The Podcast Lawyer™" due to his extensive experience advising and representing podcasters on legal matters.
Gordon is also a well-known speaker and writer on legal issues affecting podcasters, and has been featured in numerous podcasts, webinars, and industry events. He is highly regarded for his expertise in podcasting law, and is a go-to resource for podcasters looking to protect their legal interests.
A podcaster himself, he’s been producing and hosting the Entertainment Law Update podcast since 2009. And more recently a livestream and podcast entitled “Legit Podcast Pro” Gordon is also the author of the Podcast, Blog & New Media Producer’s Legal Survival Guide and creator of several online courses for creatives and entrepreneurs.
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Finding the Highest ROI Strategies for Your Online Business with Shellee Howard
26 Mar 2024
00:36:49
Episode 38: There are a bunch of strategies being taught right now that are working for different types of businesses… webinars, email marketing, Facebook groups, challenges, Facebook ads, TikTok ads, YouTube ads, podcast guesting, networking and collaborations, and the list goes on and on.
The problem is that most online business owners implement new strategies like they’re throwing spaghetti on the wall, and as a result, their marketing is scattered and inefficient at best.
In this episode, Shellee Howard explains the process she went through to find the highest ROI strategies so she could focus her business on just one activity and scale efficiently, which has allowed her to build a multiple six-figure business
About Shellee Howard: Shellee is a Certified Independent College Strategist and Counselor. She helps Middle and High School students (and their parents) by preparing them for the college admissions process, helping them create a Stand Out Strategy, get into their best fit college without going into debt, and even how to succeed once admitted.
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Adapt Your Coaching Program for Corporate Organizations for 6-Figure Profits with Marcy Morrison
21 Mar 2024
00:39:44
Episode 37: Imagine being able to bring on clients by the dozens or even hundreds at a time. Selling your coaching program to corporations can be an efficient and profitable way to grow and scale your online business.
But how do you get corporate clients? How much should you charge? How do you deliver your coaching?
In this episode, Marcy Morrison explains how she finds corporate clients and sells her coaching programs to them. She details how to construct your pitch, how to get your pitch in front of the decision-makers, how to re-structure your program for corporate clients, how much to charge, and much more.
About Marcy Morrison: Marcy is a certified personal trainer, certified holistic health coach, certified weight loss program specialist, and certified corporate wellness specialist.
She’s been focusing her business on working with corporations on worksite wellness and population health programs since 2011, and has worked with insurance companies, Fortune 500 companies, municipalities, and small and mid-sized businesses, starting and managing ACA-compliant, impactful wellness programs.
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This New, Emerging Sales Strategy Beats Webinars & Challenges Hands Down with Rebecca Cousins
19 Mar 2024
00:45:47
Episode 36: Are webinars and challenges dead? No… but they certainly don’t have the effect that they used to.
It’s more expensive to get registrants, attendance rates are down, it’s difficult to get people to engage…
There are so many marketers are using those strategies now that there’s a built-in resistance to them in your audience.
So, what’s a strategy you can pivot to right now that will instantly increase opt-ins and sales?
In this episode, our guest, Rebecca Cousins, tells us all about the new strategy she’s discovered that brings her ultra-responsive leads and converts as high as 30% into sales for her group coaching program.
And the best part is that it’s fully automated and generating new customers and clients 24/7 in the background.
About Rebecca Cousins: Rebecca is the CEO and heart behind Simple Business Startup, LLC. With an entrepreneurial background spanning two decades, Rebecca recently transitioned from running a successful marketing agency for 19 years to embracing her true passion: coaching.
Today, she is dedicated to empowering women, helping them scale their service-based or coaching businesses through streamlined marketing strategies. 2023 marked Rebecca's inaugural year as a full-time coach, a year that saw her guiding over 100 women through personalized coaching, her signature group coaching program, and an exclusive membership.
Rebecca's approach is fueled by her core belief that women can have it all, a successful business and a thriving family. Why choose when you can have both and build a life you love!
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Are Messenger Ads Back? 300% ROI for High Ticket Coaches with Chandler Walker
14 Mar 2024
00:48:37
Episode 35: If you’ve been around for a while, you probably remember when Facebook Messenger marketing and Messenger Ads were the hottest thing in the online business space.
You could get super-responsive, highly-engaged leads for dirt cheap and practically print money for your online business.
But, as with every great strategy, marketers ruin everything, and the platform started to be abused and exploited.
So, naturally, Facebook implemented some hard and fast rules, pages and ad accounts we shut down and banned in droves, and most people stopped using Messenger ads and moved on to the next hot, trendy marketing gimmick…
Everyone except this episode’s guest, Chandler Walker.
Even to this day, Chandler is using Facebook Messenger Ads to book highly-qualified sales calls with an 80% show rate (or better) and turn around a minimum of 300% return on his ad spend, which has resulted in over $50 million in revenue for his business.
In this episode, Chandler walks us though his Messenger Ad strategy in detail.
About Chandler Walker: Chandler went to university for biology and biochemistry and has built and sold businesses since 2009.
His Elite Ads Agency focuses on disruptive style ads and systems that set their clients apart from the rest of the industry and creates a moat surrounding their businesses.
With over 10 years of experience in the business world, Chandler has a passion for sharing the knowledge he’s gained and has learned to embrace failure as an opportunity for growth and the pursuit of mastery.
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Leveraging “User Generated Content” to Build Viral Momentum in Your Business with Claudia King
12 Mar 2024
00:46:51
Episode 34: The old adage that “content is king” isn’t necessarily true anymore… at least not in the way it was true in the early 2000’s.
Now, every online business is creating content and it’s not the differentiating factor anymore. Rather, it’s a necessity.
So if you need to create content for your business, you want to do it bigger and better than your competition.
In this episode, Claudia King tells us how she recruits content creators to create videos, blog posts, and other social media content about her business to boost visibility and sales and create viral momentum for her business without having to run paid ads.
About Claudia King: Claudia is the recipient of the Best in Digital Marketing Agencies from the Canadian Choice Award 2024 and finalist as a young leader in Montreal for the ESTim Award hosted by the Chamber of Commerce of Montreal-East.
Her approach distinguishes itself from the market by marrying energy and strategy, helping her clients get ''out of this world'' results.
She is the host of The Business Energetics Podcast & the instructor for the Social Media Management Certification.
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How to Land High-Value Coaching Clients That Pay You 10x More with Ann Carden
07 Mar 2024
00:41:00
Episode 33: Everyone wants to make more money by doing less work. If you’ve got an online course or coaching program, the best way to do that is to charge more money and work with fewer clients.
That sounds good in theory, but in practice, most people have issues with figuring out exactly what to offer that they could charge that much money for. Not only that, but they also struggle to find the types of clients that are willing and able to pay those premium prices for your services.
In this episode, Ann Carden explains how to make that transition, no matter what niche you’re in… whether you’ve got a B2B offer, or you’re a fitness coach, mindset coach, life coach, relationship coach, or anything in between.
Ann also explains where to find high-value prospects and the marketing strategies she uses to turn them into paying clients that pay you 10x more than you’re currently charging.
About Ann Carden: Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur. She has built 7 successful businesses (selling five) and is the current owner of two.
She has been coaching/consulting for the past thirteen years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over sixty different types of businesses to further their success.
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He Made $15 Million with Only 13,000 Subscribers on YouTube with Anthony Parent
05 Mar 2024
00:45:19
Episode 32: Most YouTubers create videos to get as many clicks and views as possible so they can make money from the ad revenue.
Not only does it take several years of consistently pumping out videos week after week, but once you do get the millions of views and subscribers you were looking for, the ad revenue is nowhere near what you expect it to be.
In this episode, Anthony Parent describes how he has made over $15 million dollars from YouTube with only 13,000 subscribers and by getting only 200 to 500 views per video.
About Anthony Parent: Anthony E. Parent, Esq. is a seasoned US Tax Attorney bringing more than two decades of rich and in-depth experience in International Taxation. He has mastered the landscape of this complex domain and has built a reputation for his strategic proficiency in negotiating with the IRS. His tax acumen has led him to successfully resolve numerous cases, leveraging his understanding of the tax code and providing sustainable solutions for his clients. Anthony hosts the popular IRSMedic podcast, where he decodes the often intimidating tax jargon and provides insights into the latest developments in taxation.
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This Organic Instagram Strategy Helped Build a 7 Figure Online Business with Amy Sanders
15 Aug 2024
00:50:06
Episode 76: Social media algorithms used to be fairly simple to “hack” and manipulate in order to get more reach for your content. But algorithms and AI are sophisticated enough now that “hacking” the algorithm with keyword stuffing, hashtag stuffing, bots, or fake engagement is incredibly difficult – and that’s a good thing.
Because what triggers the algorithm now is authentic user engagement… views, watch time, comments, etc. are the key to creating viral content that quickly brings in traffic, followers, leads, and sales for your online business.
In this episode, Amy Sanders explains the simple techniques she uses to drive authentic user engagement on Instagram which leads to followers, leads, and sales, and has helped her to build a 7 figure online business.
About Amy Sanders: Amy is an entrepreneur at heart and master certified business & life coach. Amy's had ups and downs, but after leaving an unhealthy marriage and becoming a broke single mom, she didn't recognize herself or her life.
After hitting rock bottom she made some drastic changes, turned her life around and has since created five successful businesses and is now a self-made millionaire.
Since then, she has taught and inspired thousands of women through weight loss, mindset, relationships and business. From her experiences, Amy has made it her life mission to help women uncover their purpose & expose their strengths so they can create a thriving life they love.
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Keys to Building a Remote Sales Team and Scaling to 7 Figures with Dustin Bogle
29 Feb 2024
00:52:48
Episode 31: As a solopreneur, you can only build your business so far. One of the first big steps in scaling your online business to 7 figures and beyond is bringing on a sales team.
However, managing a team is a new stage in your business that brings on a whole new set of challenges.
In this episode, Dustin Bogle walks us through that process and how to overcome the struggles of scaling a business to multiple 7 figures.
About Dustin Bogle: Dustin is the best selling author of “Reinforce Your Gym”. He's owned 6 gyms at one time which is where he was forced to learn how to lead a large team, build simple systems and master the art of marketing.
Dustin has a knack for making complicated subjects very easy to understand and visualize. And he enjoys helping others to create a step-by-step execution plan so they can go from dream to reality in the quickest time possible.
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How to Target Leads That Buy and Build a Multi-Million Dollar Brand with Carina Gardiner
27 Feb 2024
00:54:16
Episode 30: There are a lot of marketing strategies out there that will help you to generate leads, build an email list, get webinar registrants, book sales calls, etc.
But what a lot of online business owners eventually learn is that not all leads are created equal and cheap leads aren’t always a good thing. Wasting time with “tire-kickers”, broke people, and leads that ultimately just waste your time and never buy can be very costly to your business.
That’s why it’s well worth the higher cost to get a higher quality lead if those leads convert into a sales at a much higher rate.
In this episode, Carina Gardner lays out the strategies she uses to generate super-hot leads that are ready to buy BEFORE they jump on a sales call with you and how she’s used those strategies to build a multi-million dollar business in only a few short years.
About Carina Gardner: Carina is a surface pattern and craft designer turned CEO, who teaches hobbyists to make money as designers. As a former university professor (Ph.D. from the University of Minnesota) and creative director of a scrapbooking company (Cartabella Paper Co.), her expertise led her to build a multi-million dollar brand in 2 years.
Her program, Design Suite, grew so quickly due to Carina emphasizing community building, listening to members needs, and building coursework/awards that members love. She loves creative entrepreneurship and helping designers make money.
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
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How to Skyrocket Sales by Offering Bonuses & Incentives with Marco Torres
22 Feb 2024
00:42:36
Episode 29: One of the things that can dramatically increase sales is injecting a bunch of urgency and scarcity into your marketing. Online business owners will often do this by offering discounts, which can negatively affect profits.
If you want to keep profits high, then your best option is to offer bonuses and other incentives (instead of discounts) in order to increase urgency and scarcity.
In this episode, Marco Torres explains how he helps online business owners to drive hundreds of thousands of dollars in additional sales by offering incentives that cost practically nothing.
About Marco Torres: Marco is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.
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How to Sell High-Ticket Mindset Coaching Through “SMS Challenges” with Heidi Gruss
20 Feb 2024
00:46:28
Episode 28: Most people are familiar with Facebook Challenges. They’re an incredibly popular way to quickly turn cold leads into hot prospects.
In this episode, Heidi Gruss explains the unique method of mixing in SMS messaging to her Challenges that increases engagement and drives conversions.
Connect with Heidi: https://www.heidigruss.com/links
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
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