Explore every episode of the podcast Digital Marketing ROWhy?
| Title | Pub. Date | Duration | |
|---|---|---|---|
| What Your Digital Marketing Agency Isn't Telling You About ROI Reporting | 06 Nov 2025 | 00:29:54 | |
This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies won't tell you about ROI reporting—and why tracking impressions and reach doesn't actually prove results. Discover the critical questions business owners should ask their marketing agency to ensure they're getting real ROI, not just vanity metrics. Learn how to connect campaign data to actual revenue, calculate true customer value, and hold your agency accountable for measurable results. Krystal shares insider insights on what goes into strategic digital marketing campaigns, from SEM and CTV optimization to the importance of data-driven storytelling. Whether you're evaluating your current agency or planning your marketing budget, this episode gives you the tools to stop leaving money on the table. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: How Display Ads Build Stronger Connections With Your Audience | 28 Oct 2025 | 00:03:22 | |
It's Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about how programmatic display ads can help businesses build stronger connections with their target audience. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Planning Your 2026 Marketing Budget: Part 2 | 24 Oct 2025 | 00:26:21 | |
Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series! Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and what they mean for your budget. If you've been hearing buzzwords like AI search, connected TV, and content optimization but aren't sure how they actually impact your bottom line, this episode cuts through the noise. Shannon and Krystal explore how consumer behavior is fundamentally changing the way people find and research businesses, why certain marketing channels are becoming more critical while others are evolving, and what it really takes to build an integrated strategy that follows your customers wherever they are. They also tackle the real question every business owner should be asking: how do you actually measure success and calculate ROI in this new landscape? Whether you're rethinking your entire marketing approach or just trying to figure out where to invest next, this episode will help you separate what's actually worth your time and money from what's just hype. Listen for straight talk, real examples, and the strategic thinking you need to make 2026 your best year yet. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: For TV Commercials, Choose Your Audience, Not A Program | 21 Oct 2025 | 00:03:47 | |
This Tip Tuesday, Shannon shares a tip from Hannah Purucker, campaign specialist at FDS, about why choosing your target audience as opposed to a specific program can drive more ROI for businesses. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: The Most Successful Blogs Are Written For People, Not Robots | 20 Oct 2025 | 00:03:23 | |
Happy Tip Tuesday! This week, Shannon shares at tip from Joe Kuharic, social media specialist at FDS, about why blogs written for people tend to get more traffic, both from search and AI tools. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Planning Your 2026 Marketing Budget: Part 1 | 09 Oct 2025 | 00:24:49 | |
Join Shannon Allen and Krystal Vivian as they dive into everything you need to know about finishing the year strong and setting yourself up for success in 2026. If you're in the thick of budget planning season (or avoiding it), this conversation is packed with real talk about the shifts happening in digital marketing, why so many businesses are getting their budget allocation wrong, and how to actually tie your marketing dollars back to revenue. Shannon and Krystal discuss the power of an integrated digital strategy, the importance of following the consumer journey instead of chasing every shiny new trend, and why your marketing agency should be asking you tough questions about conversion rates and profitability. Whether you're a business owner trying to figure out where to invest your marketing budget or you're just tired of throwing money at campaigns without knowing what's working, this episode gives you a practical framework for making smarter decisions. This is Part 1 of a two-part series — look out for Part 2 on Oct. 23. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: How Credit Unions Can Ensure Their Own Long-Term Success | 07 Oct 2025 | 00:03:42 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Derek Falter, digital marketing consultant, about why credit unions need to pivot their marketing strategies for younger audiences. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: For Digital Marketing Reporting, Less Is More | 30 Sep 2025 | 00:03:29 | |
For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign specialist, about how to make sure your digital marketing reporting is helping your business, not causing confusion. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: How To Strategize Q4 For Results Going Into 2026 | 23 Sep 2025 | 00:03:12 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior account manager, about how to effectively strategize your Q4 marketing to stand out during the holiday season and have an impact going into the new year. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Know Your Numbers: The Missing Key to Digital Marketing ROI | 18 Sep 2025 | 00:18:03 | |
Most businesses are flying blind when it comes to digital marketing ROI, and it's costing them thousands in wasted spend. In this episode, Shannon Allen sits down with senior digital marketing consultant Rory Kemerer to reveal why successful companies often don't know their own profit margins or monthly sales numbers —the critical metrics needed to measure marketing effectiveness. Rory shares hard-learned lessons from 10 years in the industry, including the biggest shifts from traditional TV to streaming video, how AI is transforming digital marketing, and the most common mistakes local businesses make with in-house marketing strategies. Whether you're struggling to connect marketing spend to revenue, considering bringing digital marketing in-house, or wondering if your current strategy is working, this episode provides the essential framework for measuring true ROI and choosing the right marketing partner for sustainable growth. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| The Keys To Marketing Success In 2025 | 04 Sep 2025 | 00:21:17 | |
This week, Shannon Allen is joined by one of FDS's newest digital marketing consultants, Derek Falter. Derek has 16+ years of experience in marketing, with much of his background in radio and TV blended with digital. In this episode, Shannon and Derek discuss why advertising is an investment, not an expense, and how to customize strategies for businesses that have 1 location all the way to 50 locations. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: The Key Step Many Business Owners Miss On Social Media | 02 Sep 2025 | 00:03:47 | |
This week, Krystal Vivian, Director of Client Services, shares a tip about the importance of replying to comments on your social media pages. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: The Real Value Of Cost Per Click In SEM | 27 Aug 2025 | 00:03:20 | |
This week, Shannon shares a tip from Lisa Sikkema, sales manager, about how the value of cost-per-click in SEM goes beyond simply chasing the cheapest CPC. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| The Success of Streaming TV For Advertisers | 21 Aug 2025 | 00:26:08 | |
This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads. This is a replay of an episode that originally published Sept. 12, 2024. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: How To Create A Video Strategy That Drives Results In 2025 | 19 Aug 2025 | 00:03:29 | |
Happy Tip Tuesday! This week, Shannon shares her own tip about how business owners should be thinking about their video strategy to drive results in 2025. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: How To Use Addressable Geofencing For Precision Targeting | 15 Aug 2025 | 00:03:10 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Derek Falter, digital marketing consultant at FDS, about how you can use addressable geofencing to deliver your marketing message to a precise audience. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| The Digital Tipping Point: 2025 Marks The End of Traditional Marketing Dominance | 07 Aug 2025 | 00:20:45 | |
In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio. In this episode, Shannon and Krystal talk about what's driving this fundamental shift and which digital channels are seeing the biggest growth. They talk about the risks and challenges of transitioning away from traditional advertising, and how businesses can maximize their ROI and their budgets with a digital-traditional blend. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Why You MUST Meet Your Customers Where They Are | 05 Aug 2025 | 00:03:41 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, account manager at FDS, about why it's crucial for businesses to meet their customers where they are spending their time. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: The Best Digital Marketing Solution For Small Budgets | 29 Jul 2025 | 00:03:51 | |
Happy Tip Tuesday! Shannon shares a tip this week from Karlie Mandigo, senior account manager, about how you can drive great ROI in your digital marketing campaigns even on a small budget. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working) | 24 Jul 2025 | 00:23:26 | |
In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk about tying data to the consumer journey and how FDS brings it all back to actual business outcomes — no matter which KPI is best for each individual digital marketing tactic. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Why Choosing A Specific Channel For Your Video Campaign Is Hurting Your Results | 22 Jul 2025 | 00:03:24 | |
For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about why it's more effective to follow your audience rather than choosing a specific TV channel or platform for video advertising. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: How To Brainstorm Effective Blog Topics | 15 Jul 2025 | 00:04:20 | |
Happy Tip Tuesday! Krystal is in for Shannon this week. She shares a tip from Melissa Weirick, social media specialist, about how any business can brainstorm effective blog topics. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| How To Create Streaming Video Ads That Drive Results | 10 Jul 2025 | 00:21:03 | |
This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that will capture viewers' attention and drive results. They talk about the fundamental differences between OTT advertising and traditional TV ads, common mistakes businesses make when creating OTT ads and how to craft compelling stories that connect with targeted audiences. And of course, they always bring it back to the ROI at the end. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Service Industry Businesses Need A Video-First Approach | 08 Jul 2025 | 00:03:21 | |
For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Why Choose An Omnichannel Marketing Strategy | 01 Jul 2025 | 00:03:16 | |
This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| How To Get The Social Media Algorithms To Work For You | 26 Jun 2025 | 00:27:52 | |
If you feel like you're spending hours creating social media content just to see your reach and engagement sink lower every month, this episode is for you! This week, Shannon Allen and Krystal Vivian dive deep into what matters to the social media algorithms, why your content isn't showing up and how to create content that the algorithms want to put in front of your target audience. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: The Key To Effectively Using AI To Work Smarter | 24 Jun 2025 | 00:03:38 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, social media specialist, about the most important factor in getting quality output from AI tools like ChatGPT or Claude. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Cutting Through The Data Clutter In your Marketing Reports | 17 Jun 2025 | 00:03:08 | |
For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign manager, about the importance of cutting through the clutter of data in your marketing reports. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: How To Get The Most Results Out Of Your Marketing Budget | 10 Jun 2025 | 00:03:23 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how digital marketing can help you stretch your marketing dollars and get tangible results. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Celebrating 2 Years Of Digital Marketing ROWhy? | 05 Jun 2025 | 00:30:12 | |
Wow, it's been two years since we launched our podcast! This week, Shannon and Krystal look back at the last two years of the show, talk about what they've learned, and share some exciting information about future plans for the show. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: How To Save Time On Social Media Content (And Get Better Results) | 03 Jun 2025 | 00:03:09 | |
For Tip Tuesday this week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant. Karlie's tip is about how businesses can save time on their social media content while also publishing more effective content. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: How To Use The Gold Mine Of First Party Data In Your CRM | 03 Jun 2025 | 00:03:14 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about how businesses can use the first party data on previous customers to build a marketing strategy that boosts revenue. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Balancing Work And Motherhood With The FDS Team | 22 May 2025 | 00:25:15 | |
Balancing work and motherhood can be a challenge, especially for moms of young children. At FDS, many of our team members are working moms with kids of all ages. In honor of Mother's Day in May, Shannon chats this week with Rory Kemerer, digital marketing consultant, and Hannah Purucker, campaign specialist, about how they balance working and spending time with their kids. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Improve Your Paid Search Ads With Bottom Funnel Keywords | 20 May 2025 | 00:03:20 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Heather Riley, Director of the Campaign Team, about the importance of bottom funnel keywords in your search engine marketing campaigns. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: The Keys To Successful Social Media Videos | 13 May 2025 | 00:04:05 | |
Happy Tip Tuesday! This week, Krystal Vivian, Director of Social Media and Content Marketing, shares a tip about how to create compelling, engaging and successful social media videos. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| How AI Search Results Are Impacting Paid Search Ads | 08 May 2025 | 00:19:47 | |
Search engine results pages are now showing AI-generated summaries of search results to help consumers find the answers they're searching for. But how does that impact paid search ads? This week, Shannon and Krystal discuss how AI is impacting search engine marketing, and what business owners need to do to make sure their SEM ads continue to drive a high ROI. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Why The Research Stage Is So Important | 06 May 2025 | 00:03:35 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about why the research stage of the consumer journey is so important — and how to make sure your marketing is meeting consumers in the research stage. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Matching Your Marketing Budget To Consumer Behavior | 29 Apr 2025 | 00:04:23 | |
Happy Tip Tuesday! This week, Shannon shares her own tip about how to tell if your marketing budget is being invested appropriately to match consumer behavior. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Practical Uses For AI In Marketing and Business | 24 Apr 2025 | 00:22:23 | |
Everyone's talking about artificial intelligence — but are these AI tools really worth the time and effort it takes to learn them? What tools are useful? What are the legal ramifications? Will they help your bottom line? This week, Shannon and Krystal talk about these questions and more on Digital Marketing ROWhy? Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Blogs Are The Unsung Heroes Of The Research Phase | 22 Apr 2025 | 00:04:15 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, a social media specialist at FDS, about the unsung hero of the research phase of the consumer journey: blogs. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: The Importance Of Tracking Engagement Metrics On OTT Ads | 15 Apr 2025 | 00:04:37 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, campaign specialist, about the valuable insights you can get when you track engagement metrics alongside conversions.. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| How Cannabis Brands Can Attract New Customers In 2025 | 10 Apr 2025 | 00:31:26 | |
The cannabis industry has evolved dramatically since 2020, especially in the Midwest where Michigan now leads with a $3 billion market. In this episode, Shannon and Krystal take a look at the current state of business for cannabis dispensaries, the shifting cannabis consumer demographics and how cannabis businesses can use digital marketing to stand out to attract new customers and retain loyal ones. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: How Cannabis Brands Can Stay Compliant On Social Media | 08 Apr 2025 | 00:03:44 | |
This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant at FDS, about how cannabis brands can stay compliant on social media. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: 3 Key Elements For Digital Marketing Success | 01 Apr 2025 | 00:03:43 | |
For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about the three things you need to consider and know before you start your next digital marketing campaign. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Influencer Marketing For Local Businesses | 27 Mar 2025 | 00:33:13 | |
Businesses are seeing significant ROI from influencer marketing, especially local small and midsize businesses. And you don't need to partner with a big-name celebrity to see results. In fact, businesses see more results when they partner with influencers with smaller followings. This week, Shannon and Krystal discuss microinfluencers and nanoinfluencers, and how local businesses can get started with influencer marketing. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Make Sure Your Online Business Listings Are Accurate | 25 Mar 2025 | 00:04:08 | |
This week, Shannon shares a tip from Melissa Weirick, social media specialist, about why it's so important for your business's information to be accurate on listing sites across the internet — even on listings you may not know about. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Optimize Your Online Presence For Voice Search | 18 Mar 2025 | 00:03:14 | |
Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why it's so important to optimize your business's online presence for voice search. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| How To Create Engaging Content For Social Media | 13 Mar 2025 | 00:30:59 | |
You know that you need to create content that engages people on social media — but how do you do that? This week, Krystal Vivian is joined again by FDS social media specialists Joe Kuharic and Melissa Weirick for a conversation about how businesses can cut through the clutter of social media to beat the algorithm and engage audiences. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: The Power Of Data Visualization | 11 Mar 2025 | 00:03:34 | |
This week, Shannon shares a tip from Hannah Purucker, campaign manager, about the importance of data visualization when reviewing your campaign reports. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||
| Tip Tuesday: Less Is More On Social Media | 04 Mar 2025 | 00:02:44 | |
Happy Tip Tuesday! This week, Shannon Allen shares a tip from Joe Kuharic, social media specialist at FDS, about how less can be more on social media. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information. | |||